Quantum Celebrates 40 Years of Leading-Edge Data Storage and Management Solutions- Tempemail – Blog – 10 minute

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Quantum Corp. (NASDAQ: QMCO) today marked the company’s 40-year anniversary as an innovator in data storage and management with celebrations at its San Jose, California headquarters and its other global offices, honoring the company’s founders. 
The milestone highlights Quantum’s heritage of innovation in data storage and management solutions, as the company embarks on a new phase of growth with a series of new product introductions that have expanded the company’s portfolio of offerings for storing and managing video and other unstructured data.
 The anniversary celebration follows Quantum’s new listing to the NASDAQ stock exchange, as well as its announced plans to acquire the ActiveScale object storage business.

“Quantum’s heritage goes back to Silicon Valley’s earliest days when the area first captured the world’s attention as a center of innovation,” said Jamie Lerner, President, and CEO, Quantum. He further added- “Today we’re applying technology to enrich people’s lives in ways they could scarcely imagine four decades ago. As the fortunes of countless technology companies have risen and fallen over the years, Quantum has endured and thrives today because of the people who have been drawn here to deliver products that ultimately make the world happier, smarter and safer.”

Quantum got its start February of 1980 when executives and designers from Shugart Associates, IBM, and Memorex designed an 8-inch hard drive that could achieve high performance without the cost or complexity of using a full closed-loop servo system – a major innovation at that time. The company went public in 1982 and continued expanding its product portfolio. Quantum acquired the DEC data storage division in 1994, adding tape automation products to its offerings. 
Today, Quantum is an industry giant in the storage and management of video and other unstructured data. According to industry analyst IDC, by 2025 80% of the world’s data will be a video or video-like data*, positioning Quantum for growth with its video infrastructure portfolio.

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Microsoft to invest US$1.1 billion in Mexico over next five years: Nadella – Cloud – Hardware- Tempemail – Blog – 10 minute

Microsoft Chief Executive Satya Nadella said the technology giant will invest $1.1 billion in Mexico over the next five years, according to a promotional video released by the Mexican government on Thursday.
Nadella said the investment is “focused on expanding access to digital technology for people and organizations across the country.”
Microsoft will build a new data center to deliver “client services to help every organization to really get an advantage and drive digital transformation,” added Nadella, who met with Mexican President Andres Manuel Lopez Obrador last year.
The U.S. company will also invest in training labs and skills programs, Nadella said.
Lopez Obrador, speaking during his daily morning conference, said the investment showed Mexico was an attractive investment destination, touting a strong local currency, stable inflation, and prudent debt management by the government.
The leftist president has faced criticism his government’s policies have turned off local and foreign investors, which contributed to the economy last year contracting 0.1 percent in Mexico’s first annual decline in a decade.

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Make sure you join us at the Tempemail Arms during this year’s SXSW- Tempemail – Blog – 10 minute

Let’s face it: there’s so much to see at Austin’s SXSW that it can sometimes get a little overwhelming! Well, fear not, as we’ve got you covered with our very own Tempemail Arms pub, which will ensure you have a place to blow off steam during your week in Texas.
Tempemail Arms is a pop-up pub located at San Jac Saloon, which is just a five-minute walk away from the Austin Convention Center. Ensuring you get a breather from all the SXSW action, Tempemail Arms will be packed with events, insight and networking opportunities, and the best thing about it is it’s all completely free!
For this year’s SXSW, some of the Drum Arms’ key themes will include creativity, consumer trust, and building brand transparency, with discussion tailored around marketing’s potential to change the world.
On Sunday March 15, Tempemail Arms will be hosting the Valiente Awards. Presented by Springbox, the show will recognise brand marketing executives who have disrupted the status quo, while finalists will be announced on February 17. You can register to attend here.
The following day (Monday March 16) we will host a panel discussion on the future of gaming and eSports. This will be followed by ‘The Happiness Hour’, which will be dedicated to exploring how marketers can be more impactful and manage their mental health better in the workplace. And later on in the day, Tempemail Arms will attempt to break a Guinness World Record by hosting the longest ever march by a marching band; yeah, expect lots of drumming!
Last year over 6,000 people registered to attend Tempemail Arms globally, and you can register to join us in our Texas hideout here. See you at the Bar — I’ll take a G&T!

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‘I was afraid of the world’: Rebecca Black gets candid nine years after Friday video | Music- Tempemail – Blog – 10 minute

The singer Rebecca Black has opened up about her struggle with depression following the release her viral hit Friday nine years ago.
In an emotional social media post to honor the anniversary, Black wrote about feeling “ashamed of herself” and “afraid of the world” during the height of her fame in her early teens.
Black, who faced serious online bullying following the 2011 song’s success, wrote: “Above all things, I just wish I could go back and talk to my 13-year-old self who was terribly ashamed of herself and afraid of the world. To my 15-year-old self who felt like she had nobody to talk to about the depression she faced. To my 17-year-old self who would get to school only to get food thrown at her and her friends.”
The 22-year-old also touched on struggling to move on from Friday and create new music, writing: “To my 19-year-old self who had almost every producer/songwriter tell me that they’d never work with me. Hell, to myself a few days ago who felt disgusting when she looked in the mirror!”

Rebecca Black (@MsRebeccaBlack)
pic.twitter.com/lcua4H076t
February 11, 2020

“I’m trying to remind myself more and more that every day is a new opportunity to shift your reality and lift your spirit. You are not defined by any one choice or thing. Time heals and nothing is finite. It’s a process that’s never too late to begin.”
Despite its popularity Friday was critically panned, and went on to become the subject of numerous online parodies and memes.
Black has described enduring attacks and insults – during a 2011 TV appearance, she shared an anonymous online comment she had received that read: “I hope you cut yourself and I hope you get an eating disorder so you’ll look pretty, and I hope you go cut and die.”
Black’s Twitter post quickly gained traction, receiving more than 41,000 retweets by Tuesday afternoon.
“I am just so blown away and confused and grateful at the messages you guys have been sending to me in response to this,” Black wrote in response to the outpouring of affection. “I could have never imagined support like this.”

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US orders Google, Facebook and others to reveal details of years of acquisitions | Technology – Blog – 10 minute

The US Federal Trade Commission (FTC) has ordered five major tech companies to hand over detailed information on hundreds of acquisitions made over the past decade, it announced on Tuesday.
As part of its continued antitrust investigations, the agency, which enforces consumer protection laws, has required Google, Microsoft, Amazon, Apple, and Facebook to provide documents and other information on the purpose and scope of their takeovers of smaller companies from 2010 to 2019.
Large acquisitions, such as Facebook’s purchase of Instagram in 2012 or Amazon’s acquisition of Whole Foods, must be approved by the FTC in advance. But the FTC said the focus on deals small enough not to have been legally required to be named in previous filings will help the agency understand “whether large tech companies are making potentially anticompetitive acquisitions of nascent or potential competitors”.
Apple executive Tim Cook has said the company buys smaller companies on an average of every two to three weeks.

Joe Simons, the FTC chairman, said in a statement that the initiative “will enable the Commission to take a closer look at acquisitions in this important sector, and also to evaluate whether the federal agencies are getting adequate notice of transactions that might harm competition”.
The intensifying scrutiny comes amid calls from some lawmakers to overhaul the FTC entirely, saying it is not doing enough to hold big tech accountable.Senator Josh Hawley, of Missouri, introduced a plan on Monday proposing the agency be absorbed into the Department of Justice.
“The FTC isn’t working,” Hawley said in a statement announcing the proposal. “It wastes time in turf wars with the DOJ, nobody is accountable for decisions, and it lacks the ‘teeth’ to get after Big Tech’s rampant abuses”.
However, critics of Hawley say the proposal reflects his belief that digital platforms deliberately operate with bias against conservatives, and that changes to the FTC would not offer any meaningful benefits to Americans.
“Justice department also has a poor record fighting against mergers from the digital industry,” said Jeff Chester, the executive director of the Center for Digital Democracy, a not-for-profit consumer protection group. “The last thing Americans need now is to allow the justice department to become the ‘super’ agency addressing the surveillance economy.”
Tuesday’s announcement marks just the latest inquest into big tech. It comes after dozens of states launched antitrust investigations into tech companies in September 2019, focusing on whether Facebook’s dominance in the digital space has unfairly stifled competition and looking at Google’s digital advertising impact.
The FTC said it would consider the information requested when evaluating whether smaller mergers should also be disclosed ahead of time. Amazon declined to comment on the investigation, and the other four companies named did not immediately respond to request for comment.

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Del Taco’s former marketing VP returns as CMO after 17 years- Tempemail – Blog – 10 minute

Del Taco has hired its former vice-president of marketing as chief marketing officer, welcoming QSR veteran Tim Hackbardt permanently back to the business after 17 years.
Former KFC chief marketing officer Barry Westrum previously held the role, having joined in 2017. Del Taco did not comment on his status with the company at the time of publication.
Hackbardt has clocked up more than 27 years in the restaurant business. He most recently held the title of chief executive of strategy consultancy BrandTrip Partners, which counts Del Taco as a client among previous employers such as Johnny Rockets, BJ’s and Pieology.
He was vice-president of marketing at Del Taco from 1999 until 2004 and has consulted with the company on a “range of projects” over the past five years, according to a company statement.
Hackardt will be responsible for Del Taco’s marketing across its 580+ locations, reporting to president and chief executive John Cappasola.
“We are pleased that Tim has rejoined Del Taco permanently as our chief marketing officer,” said the chief exec. “Over the last three decades, he has successfully driven strategies and innovation to attain one of the best track records in the industry for consistent, long-term performance.
“Tim also has a deep, hands-on appreciation of Del Taco’s differentiated QSR+ positioning and of the importance of being nimble. I am confident that he will be a tremendous asset to our company.”
Hackbardt added “I am excited to be returning to Del Taco on a fulltime basis and to be resuming my work with the company’s talented management team. We have an incredible opportunity to take our distinct platform of fresh food, value, and convenience to build unique experiences that will drive strong consumer loyalty and increased visit frequency.
“I look forward to helping Del Taco reach new levels of growth and market share.”

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For years, I could hear my dead father’s voice in the telephone weather service. Then it shut down | Society – Blog – 10 minute

On the last day of last September, my sister sends a message to my brothers and me: “FYI, Telstra is closing the 1196 weather service at midnight tonight. So if you want to listen, today is your opportunity ☹”
For 20 years, a caller could dial 1196, select a region and then hear the weather forecast read by a computer-spliced version of my father’s voice. It was like the talking clock, when there was a talking clock to call for the precise time: “After the third stroke, it will be eleven forty-two and thirty seconds.” There is a weather app now, of course. The dial-up service is 20th-century technology that continued into the second decade of the 21st. Dad has been dead for 19 years.

I had avoided listening to the weather service, hearing it only briefly not long after Dad died. Mum had dialled the number and played it on speaker. I heard a few words of the familiar voice as I made my way out the door. Mum denied she called it often, but when we check her phone bill, the number – 1196 – recurs sometimes six or seven times a day.
Dad made most of the recordings – thousands of individual words and phrases – after the diagnosis. Diagnoses: first prostate cancer to be treated, then the resignation of metastases. I accompanied him to a few of the recording sessions. He would sit in a soundproof booth, headphones on, reading his list of words. Each word recited in three variations: upward inflection, downward inflection, flat. He enjoyed it. It reminded him of the work he had left only a few years earlier. He was a radio journalist. The booth, the precise enunciation, the “cans” on his head, all took him back to his ​working life. And he was proud of his voice. It sounded strong still, holding its timbre, even as his body withered. I would steady him as he stepped from the booth.

A well-spoken robot, impersonating my father, makes me ache

It was a large project with many sessions. In the end, Dad was too weak to go to the studio. The bank of words and phrases was nearly complete. So the sound engineer came to my parents’ house to record the last parts: the names of small towns, rare weather events, bits needing re-recording. I remember the word “sunrise” appearing in these last sessions. Apparently, birds can be heard in some of these – leaking in from the garden through my parents’ non-soundproof walls. I imagine callers to the weather service hearing, without recognising, fragments of blackbird chirrups. A microdot version of the dawn chorus, smuggled in the sound file saved as, “sunrise – flat inflection”.
A thought occurred to me when Dad was recording. The thousands of decontextualised words would sit in data banks waiting to be assembled. Not like spoken language at all, more like a collection of objects. Hard and interchangeable as Lego blocks. Worse, I imagined the growing list of words – “fine”, “mild”, “morning”, “fog” – as a collection of undifferentiated bits of information. Some might never be used. They simply exist. All potential without anticipation. It felt like a curse to think this way. Secretly, I thought of those recorded words as cancer cells: proliferating without integration. Cancer can be a metaphor, but only for the survivors. The words piled up invisibly. Metastasising.
The thought of proliferation occurred to me again about 10 years after Dad died. I still did not listen to the weather service, despite its popularity. It came to me when I was taking my son to a specialist for his dyslexia. The therapist had my son write and rewrite lists of words, attempting to imprint the spelling through repetition. It did not help. It went against his use of language. His natural state is continuous talk, even now in his adolescence. He loves the living stream; the exercise turned words to stone.
I type like Dad, like journalists once did: two-finger-and-thumb style, residual manual-typewriter technique. I tapped out my PhD that way: 90,000 words, like so many hourly bulletins stitched into significance and stored between oxblood hardcovers. He would have liked the heft of the thesis, would have been impressed by the chapter titles, but he would not have read the thing. Of course, only four people have read it. My own stockpile of unused words.

Now, my sister sends another text: “Be prepared to feel a bit sad when you listen.” I dial the number. I hear his voice. An echo of him in this mundane chant. Familiar/foreign. A well-spoken robot, impersonating my father, makes me ache. Another goodbye, so long after the last goodbye. We forget, somehow, to say goodbye.
Midnight is close now, as I write this. The echo of my father’s voice will disappear soon. Later, after the sun rises tomorrow, I will return to this piece and work on it. Perhaps I will publish it. Perhaps it will remain, a small heap of words, all potential without anticipation.
• Matthew Ryan is an academic from Melbourne
• This is an edited version of an article first published as Last Call by the Australian literary magazine Kill Your Darlings

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Happy birthday! Google Maps revolutionized navigation 15 years ago – Blog – 10 minute

The big picture: Google this week is celebrating the 15th anniversary of one of its biggest undertakings ever – mapping the entire world. It’ wild to think that not all that long ago, we were still using paper maps to get from point A to B. My, how time flies!
The search giant announced Google Maps on its official blog way back on February 8, 2005. At the time, product manager Bret Taylor suggested looking for “hotels near LAX” with Maps or clicking and dragging the map to “view the adjacent area dynamically” with no waiting for new images to download.
The Internet was still instrumental in providing directions before smartphones were ubiquitous, just in a different way. Back then, it wasn’t uncommon to use an online service like MapQuest to map out your route ahead of time, complete with turn-by-turn directions, and print them out to take along with you.
Of course, these directions were static so if you veered off course, your printed route didn’t update itself like today’s digital maps do.

Before the Internet, it was even more archaic, as you had to reply on paper maps or an atlas that was often outdated. There were no turn-by-turn directions, either; you actually had to know how to read a map and get yourself to your destination on your own. Oh, the horror!
These days, Google Maps is the most popular navigation app in the US by a wide margin. Competitors like Apple Maps and Waze have obtained some market share but Google is by far the leader. Heck, I can’t even think of the last time I saw a printed travel map for sale in a gas station but they are apparently still in print.
Masthead credit: Google Maps by AngieYeoh. Vintage map by Triff.

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2020 Vision: Marketing Professionals List Year’s Top Priorit – Blog – 10 minute

What does the future of marketing look like, and are marketers equipped to excel as the landscape continues to evolve with the technology and various social media platforms rise (TikTok) or fall (Snapchat)?
To get prepared for the coming year, Socialbakers reached out to marketing professionals to find out what’s on the forefront of their priorities in 2020. Whether it’s emerging industries, continued trends like influencer marketing and ecommerce, or determining the exact role of AI and machine learning, there’s a lot for marketers to grapple with and consider as they try to optimize their performance.We collected insights from Socialbakers clients and also gathered thoughts from other CMOs and marketing leaders who are talking about what’s coming in 2020. Read through and get the insights you need to dominate the next year:
Head of Social, Influencer and Media Buy
ASUS

Ecommerce on the rise: Ecommerce will likely be integrated into social channels, letting users purchase products without being directed to an external website. This makes the experience more seamless and simplified, and also challenging brands to put UX as a high priority.
Engagement shift to Instagram: Facebook is becoming a more passive way to consume media, while engagement has shifted more to Instagram. We see engagement to focus more on IG stories as audiences in this platform prefer more bite-sized, interactive content vs. Newsfeed, which is more passive.
TikTok as the new engaging platform: We’re seeing the rise of TikTok in Asia, and we think this platform will be a strong contender against Instagram, particularly for the millennial and Gen Z audience.
Video is king: Video content will still dominate in most social channels – as seen in TikTok and Instagram – specifically short-form content.
Personal touch: AI automation/chatbots will have more personalization and will continue to dominate the customer service requirements on social channels.

Head of Regional Marketing
Shopee
People are demanding more social engagement and content will evolve to meet this trend. In 2019, we saw an explosion of real-time content as businesses aimed to forge authentic and immediate connections with consumers. For instance, we see that live-streaming is starting to transform online shopping in Southeast Asia by enabling closer interaction and information sharing among brands, sellers and buyers.
Real-time content will continue to be key in 2020, but I also foresee marketers investing more resources into interactive and personalized content that encourages social sharing among consumers. At Shopee, we design a wide range of fun and interactive content, including in-app games for special occasions such as Mothers Day and Labour Day.
We also regularly produce creative data-driven content that offer users personalized insights on their own shopping habits. Interactive and personalized content allows us to stay top-of-mind amongst users and will be an essential tool in every marketer’s arsenal in 2020.
Toyota Brand Management Department | Marketing Planning Division
Toyota Motor Asia Pacific Pte Ltd. (TMAP-MS)
In terms of the trends in 2020, I see huge potential/growth that is going to grow and ‘explode’ exponentially in 2020 in the world of esports.
This arena will change the way marketers deal with their consumers, particularly the younger generation, and it highlights the opportunity that’s laid out there for collaborations and even to change the way we market digitally.
Let me explain why. For the first time this year, esports was registered as a medal sport for the Southeast Asian Games. Likewise, we saw one of the highest prize money checks – $3 million – being won in a Fortnite tournament by a young teenager. The gaming industry is booming, and with Google’s Stadia coming out, Nintendo Switch releasing a lite version and game developers continuing to come out with mobile versions of their staple games, it is hard for marketers to ignore this phenomenon.
So as marketers, we need to acknowledge this booming industry, how it can affect other industries and how consumers, particularly the target audience of the gaming industry, plays out and how we can tap into opportunities there to reach them.

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CMO
Pega
From MarTech Series

Marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is becoming increasingly technical. As modern-day marketing practitioners, it has become table stakes to have some level of technical acumen on how the marketing technology stack plugs together. This year, CMOs will demand marketers expand their tech knowledge beyond marketing and into different business functions as marketing continues to traverse across organizational silos. At the end of the day, the more tech-aware and tech-savvy marketers are going to be the ones that win the customer experience battleground.
AI shifts marketers from tactical to strategic players: The roles within marketing organizations are shifting now that AI has arrived. For example, now marketing operations can leave list pulling, campaign execution and reporting to intelligent machines. Now, less burdened with these tasks, they’re shifting and reskilling themselves to become much more focused on data science as it relates to the bigger picture. The evolving role scape is moving away from order taking and execution to requiring that practitioners have a deeper understanding of and influence over the complete business strategy.

CMO
SAP Customer Experience
From PAN Communications

Top 2020 skillset: Understanding your customer – all marketing should start and end here. Too many companies think tactics first and customer second!
Top 2020 challenge: Rising above the noise. We have seen diminishing returns on email and some forms of paid social as consumers either opt out of these tactics or tune them out altogether. Marketers need to find new and novel ways to connect with consumers, on their terms, and present helpful, relevant content that is a pull to your brand rather than a push to the consumer.

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CMO
inRiver
From MarTech Series
Just because you can do something with a machine doesn’t mean you should. There are plenty of examples of that in the world. I think what’s key for any CMO to be successful with artificial intelligence is, to start with the intelligence angle. We say in marketing that you can’t automate a process that doesn’t exist, and with artificial intelligence, you can’t expect a program or a machine to do what your human beings don’t already know how to do.
Focus on the intelligence, focus on accumulating best practices so that when it’s time to implement artificial intelligence, you’ve already got the intelligence part worked out and then a machine can augment what you already do well.
In a world that’s increasingly dominated by Amazon, where we have expectations for a personalized experience that anticipates our needs and is responsive over time, we must prepare for the future of customer experience.
Marketing Director of EMEA
Impact
From Talking Influence
Influencer marketing has seen incredible continued growth in 2019. For marketers this has been a huge opportunity, as when managed correctly influencers deliver both impact and results. The reality is, time spent on social media platforms is only going to grow, albeit at a slower pace than in the last few years, and influencer marketing will be more popular than ever next year.
In fact, brands are now ready to make an even greater investment in their influencer campaigns and programmes – so expect to see spending on influencers surpassing $9b annually in 2020. Influencer marketing will lead the way in producing authentic engagements, trustworthy quality, and endless scale but marketers will demand actionable performance measurement in return for this increased spend.

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Marks & Spencer Profits Jump for First Time in Four Years | Tempemail – Blog – 10 minute

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers.Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value.
Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives. A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership. Countries have different laws that may ascribe different rights to the various business entities.

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

In recent decades, states modeled some of their assets and enterprises after business enterprises. In 2003, for example, the People’s Republic of China modeled 80% of its state-owned enterprises on a company-type management system. Many state institutions and enterprises in China and Russia have transformed into joint-stock companies, with part of their shares being listed on public stock markets.
Wall Street, New York, NY, United States of America

Business process management (BPM) is a holistic management approach focused on aligning all aspects of an organization with the wants and needs of clients. It promotes business effectiveness and efficiency while striving for innovation, flexibility, and integration with technology. BPM attempts to improve processes continuously. It can therefore be described as a “process optimization process.” It is argued that BPM enables organizations to be more efficient, effective and capable of change than a functionally focused, traditional hierarchical management approach.

Great things in business are never done by one person. They’re done by a team of people.

Many businesses are operated through a separate entity such as a corporation or a partnership (either formed with or without limited liability). Most legal jurisdictions allow people to organize such an entity by filing certain charter documents with the relevant Secretary of State or equivalent, and complying with certain other ongoing obligations. The relationships and legal rights of shareholders, limited partners, or members are governed partly by the charter documents and partly by the law of the jurisdiction where the entity is organized.
Business Discussions
Generally speaking, shareholders in a corporation, limited partners in a limited partnership, and members in a limited liability company are shielded from personal liability for the debts and obligations of the entity, which is legally treated as a separate “person”. This means that unless there is misconduct, the owner’s own possessions are strongly protected in law if the business does not succeed.
Where two or more individuals own a business together but have failed to organize a more specialized form of vehicle, they will be treated as a general partnership. The terms of a partnership are partly governed by a partnership agreement if one is created, and partly by the law of the jurisdiction where the partnership is located.

I love those who can smile in trouble, who can gather strength from distress, and grow brave by reflection. ‘Tis the business of little minds to shrink, but they whose heart is firm, and whose conscience approves their conduct, will pursue their principles unto death.

No paperwork or filing is necessary to create a partnership, and without an agreement, the relationships and legal rights of the partners will be entirely governed by the law of the jurisdiction where the partnership is located.
A single person who owns and runs a business is commonly known as a sole proprietor, whether that person owns it directly or through a formally organized entity. Depending on the business needs, an adviser can decide what kind is proprietorship will be most suitable.
Some businesses are subject to ongoing special regulation, for example, public utilities, investment securities, banking, insurance, broadcasting, aviation, and health care providers. Environmental regulations are also very complex and can affect many businesses.
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Some specialized businesses may also require licenses, either due to laws governing entry into certain trades, occupations or professions, that require special education, or to raise revenue for local governments. Professions that require special licenses include law, medicine, piloting aircraft, selling liquor, radio broadcasting, selling investment securities, selling used cars, and roofing. Local jurisdictions may also require special licenses and taxes just to operate a business.

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

London Street View.
Businesses often have important “intellectual property” that needs protection from competitors for the company to stay profitable. This could require patents, copyrights, trademarks, or preservation of trade secrets. Most businesses have names, logos, and similar branding techniques that could benefit from trademarking. Patents and copyrights in the United States are largely governed by federal law, while trade secrets and trademarking are mostly a matter of state law. Because of the nature of intellectual property, a business needs protection in every jurisdiction in which they are concerned about competitors.
Many countries are signatories to international treaties concerning intellectual property, and thus companies registered in these countries are subject to national laws bound by these treaties. In order to protect trade secrets, companies may require employees to sign non-compete clauses which will impose limitations on an employee’s interactions with stakeholders, and competitors.

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