Tempemail Linux Earns a “Best in Show” Award at Embedded World 2020- Tempemail – Blog – 10 minute

By Michel Genard
I”m excited to share that Tempemail Linux, our commercial-grade embedded Linux development platform for intelligent edge devices and systems, has received Embedded Computing Design’s prestigious “Best in Show” award in the Development Tools & Operating Systems category. The award was announced this week at Embedded World 2020 in Nuremburg, Germany.
The Best in Show Awards recognize the most innovative products presented at Embedded Computing Design events. The judges, comprised of the online publication’s editorial team and advisory board members, focus on three primary criteria in selecting the winners in 10 categories: design excellence, performance compared to competing alternatives, and impact on the embedded engineering market.
The award closely follows our announcement of a new continuous delivery subscription model for Tempemail Linux users.  This new approach allows customers to access new releases every few weeks to support their own continuous integration/continuous delivery (CI/CD) DevOps processes. Edge connectivity requires constant adjustments to incorporate, validate, and deliver new features and applications in embedded systems. CI/CD supports continuous improvement and innovation by enabling teams to implement changes frequently,  rapidly and reliably. Under the new subscription model, developers can continuously incorporate new features and fixes into mission-critical devices and systems built on our Linux platform. A Tempemail Linux subscription also provides access to long-term support and maintenance, including security updates, as well as ongoing threat mitigation to address emerging vulnerabilities identified by the Tempemail security team.
We are honored to receive this recognition from Embedded Computing Design. Tempemail Linux enables developers to leverage the benefits of open-source technology, optimized for demanding, market-grade applications and use cases across a variety of sectors. At a time when many of our customers need to make changes to their systems weekly, daily or even hourly, our new subscription model addresses the need for frequent, rapid software updates and nonstop security monitoring. We are grateful to the Embedded World judges and to the legions of loyal customers who trust Tempemail Linux for critical embedded applications.”
Embedded World is the premier showcase for innovations across the full spectrum of embedded technology. Tempemail presented virtually at the event sharing how our software portfolio accelerating the evolution from automated to autonomous and leading the 5G revolution across the intelligent edge–for robotics, energy, manufacturing, and autonomous vehicles of all kinds across air, land, and sea.
To learn more about Tempemail Linux click here.

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The Big Won becomes World Creative Rankings to benchmark advertising’s top performers- Tempemail – Blog – 10 minute

The Big Won, the annual index of advertising’s most awarded campaigns, companies and creators, is being rebranded as the World Creative Rankings in changes that will make it the definitive guide to creative excellence.
Scheduled to be published by Tempemail in mid-March, the first instalment of the all-new World Creative Rankings will contain more data and analysis than ever before on advertising and marketing’s elite performers and their standout work of the last calendar year.
A digital report will include 200-strong tables on the industry’s most awarded agencies, clients, campaigns and individuals, while holding companies, networks and countries will also be ranked.
On the people front, the best-performing chief creative officers, executive creative directors, creative directors, art directors and copywriters will all be revealed.
In addition to this comprehensive data, the World Creative Rankings will also be crammed with creative inspiration in the form of case studies explaining how the world’s best campaigns were made, in-depth analysis on creative trends and exclusive interviews with major marketers.
Cameron Clarke, editor of the World Creative Rankings, said: “Although we’re phasing out The Big Won name in favour of one that better expresses this project today, this really is the big one in terms of the wealth of data and insight we’re providing.
“The World Creative Rankings will offer readers immediate access to more information than ever before about how they, their companies and their campaigns have performed relative to the competition.”
The always hotly anticipated Big Won was founded by ex-Google creative lead Patrick Collister in 2003 and acquired by Tempemail in 2017.
It is compiled by aggregating and analysing the results of around 20 international advertising and marketing awards shows including D&AD, Cannes Lions and the Clios.
Last year BBDO New York was named number one agency while DDB Chicago’s ‘Exclusive the Rainbow’ Super Bowl work for Skittles came out top in the campaigns category.
Register your interest now to ensure you don’t miss out on this year’s World Creative Rankings.

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Rappler editor Maria Ressa: ‘They could shut us down tomorrow’ | World news- Tempemail – Blog – 10 minute

“The toughest part is not knowing whether it’s going to be a normal day, or a not normal day,” says Maria Ressa, speaking by phone from her office in Manila. A former CNN bureau chief who spent two decades as an investigative reporter, Ressa is the founder of a news website that has found itself on the frontline of the global disinformation wars.
Since the summer of 2016, her reporters at Rappler have been engaged in a running battle with paid trolls, influencers, bot armies and fake news websites run by supporters of Rodrigo Duterte, the authoritarian president of the Philippines.
Launched on Facebook in 2012, before emerging as a fully fledged news website with a monthly audience of 12 million, Rappler was among the first publications anywhere in the world to shine a light on how a populist leader could harness social media to win power.
Ressa’s commitment to exposing corruption, propaganda and thousands of extrajudicial killings sanctioned by Duterte in his self-proclaimed “war on drugs” has made her some powerful enemies. But her determination to speak has also won her many allies.

In 2018, she was one of a group of journalists named as Time magazine’s person of the year. All of the others lauded by the US journal were at that point either dead or in detention. Ressa lives every day knowing that both of these fates could befall her.
Security measures have been increased six times at Rappler’s offices in the past year, and Ressa has protection at home, too. A Princeton graduate raised in the US, she is a dual national. Returning to the US might be the safest option. But for now, it is not on the cards. “I hate it, but I can’t leave. This time matters. It’s why we do what we do.”
On 3 April, Ressa will learn the outcome of a libel trial brought against her. If she loses, the sentence is a maximum of 12 years: in the Philippines, defamation remains a criminal offence. Other regime-led prosecutions are pending, for allegations ranging from tax offences to foreign ownership. She has been arrested and bailed eight times in the past year. Ressa has assembled a formidable defence team of 40 lawyers, including the London barrister Amal Clooney. If found guilty on all counts, she faces up to 83 years in prison.
She is braced: “I’m preparing to lose every case here. They could shut us down tomorrow. But we will fight everything, both in court and by telling stories. Our fame is our only protection.”
Rappler is not alone in feeling the heat. In a sign that the outlook for independent journalism in the Philippines is fast deteriorating, the solicitor general filed a complaint on Monday against ABS-CBN, which could lead to the broadcaster losing its licence.
The online playbook developed by Duterte, 74, while he was still a city mayor has by now become familiar. It is being repeated the world over, with populist leaders from Donald Trump to Brazil’s Jair Bolsonaro adopting its toxic mix of viral disinformation and intimidation of independent media.
In the UK, there are parallels with the tactics employed during the EU referendum, and more recently the bullying of the BBC and other media by the team that surrounds Boris Johnson.

Donald Trump talks with Rodrigo Duterte in 2017. Photograph: Athit Perawongmetha/AP
But Duterte’s campaign preceded the Brexit vote and Trump’s election. Rappler was discovering the playbook as it was being written. It did so by mapping Duterte’s hidden networks, an effort that eventually led to the creation of a monitoring tool capable of scraping information from across the internet.
Rappler’s Sharktank database began as a spreadsheet listing 26 suspected fake accounts, and has evolved into a vast information-gathering machine. As of October, it had captured data on posts and comments from 6,000 public Facebook groups and 48,000 public Facebook pages, alongside links posted each day from more than 2,700 separate websites.
“I feel like a Cassandra,” says Ressa. While her personality is sunny, her prophecies are bleak. She believes that the rise of hard-right leaders has been made possible by the failures of those who control the web’s biggest forums. “If the social media platforms don’t take the gatekeeping seriously they will kill the public sphere. If we don’t get this right in 2020 you can open a decade or longer of a descent into fascism. And it will be global because platforms are global.”
As Ressa tells it, Duterte’s foray into social media began in earnest in January 2016, six months before the election, when executives from Facebook flew in to train presidential campaign teams. For the Philippines, with its population of 105 million, Facebook is the internet. Everyone who is online has a page. The platform often comes pre-installed on mobile phones.
Already into his seventies, Duterte embraced the new medium. With a fraction of the campaign spend of previous presidents, his team used online engagement to dominate the debate. At first he courted Rappler, but after his election, there was a falling out. Duterte supporters began using the word “presstitute” to slander reporters critical of his methods.
In August 2016, Ressa travelled to Facebook’s regional headquarters in Singapore with her initial list of 26 suspected fake accounts, all supporting Duterte, which she estimated had in turn influenced 3m other accounts. She asked for them to be taken down. No action was taken.
Days later, a bomb killed 14 people in Duterte’s home town, Davao City. Ressa’s team noticed his followers were posting links to the same article, entitled “Man with bomb nabbed at Davao checkpoint”. The headline gave the impression the government had acted quickly. It was a false impression: the article was five months old.
Using data and human sources, Rappler uncovered the campaign’s online architecture. Created for the election, it appears to have been maintained after Duterte entered office. At its core, a volunteer network of more than 400 individuals was organised into four groups, three for the main Filipino islands and another for the country’s diaspora of overseas workers. Each group created its own content, but followed key daily messages issued from the centre.
Duterte’s campaign claimed to have used only unpaid volunteers. But Rappler sources alleged there were trolls being paid 100,000 pesos (£1,500) per month, twice the average salary. Real-world influencers allegedly served as the main centres of attacks, their tweets and posts amplified by armies of fake and genuine accounts. Some of those influencers have since been awarded government posts.
In October 2016, Ressa began to publish her findings. The retaliation was immediate. She was inundated with hate messages, up to 90 per hour, threatening rape, murder and violence against her family. Over the next year, she spoke to 50 Facebook executives, urging them to rein in the disinformation and verbal attacks. She lunched with Facebook’s founder, Mark Zuckerberg, and his chief operating officer, Sheryl Sandberg. To no avail – the troll pages remained online.
In 2017, Duterte used his state of the nation address to attack Rappler by name. In February 2018, Rappler’s correspondent was shut out from government briefings. Its regional reporters were then blocked from attending any Duterte events.
Finally, in October 2018, Facebook took action. It announced the removal of a “spam network”, comprising 95 pages and 39 accounts in the Philippines. A further 200 pages, groups and accounts were removed in March 2019. But the reason given was not disinformation.

Facebook’s CEO, Mark Zuckerberg, responds to a question from the Democratic representative Alexandria Ocasio-Cortez on Capitol Hill in October 2019. Photograph: Michael Reynolds/EPA
The removal was triggered by what Facebook described as “coordinated inauthentic behaviour”. What has become clear is that while Facebook will remove fake accounts, it will not delete lies. Challenged during a formal hearing in the US congress last October, Zuckerberg defended this stance, saying voters should be able to “see for themselves” the statements of politicians.
Ressa says legislators must find a financial incentive for Facebook to police content. Libel laws do not tend to apply to social media platforms in the way they do to newspapers or broadcasters. Facebook is not answerable in court for the false information posted on its pages.
There is a chink of light in Ressa’s story. After months of verbal attacks, she was arrested for the first time on 13 February 2019, spending the night in detention before being able to post bail. Outrage at her treatment gathered momentum and, for the first time, the online tide turned in her favour. The Sharktank maps showed real Facebook users rallying to her defence against the bots.
“After I got arrested the Filipino government unshackled me,” she recalls. “I knew first-hand how they violated my rights and I could speak about that from experience. We have got to tell our story. Because no one else is standing up for the facts.”

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7 Technologies That Make ‘Air Force One’ The Most Feared Non-military Aircraft In The World- Tempemail – Blog – 10 minute

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Streaks of red and blue painted across the majestic ‘Air Force One’ is a symbol that represents the US Presidency and Government. Technically, Air Force One is an air traffic control call sign used by the Presidential aircraft of the United States. An aircraft that is specifically built and designed to transport the US President, Air Force One is carried by an air of power and superiority. 
Just last year, under President Donald Trump’s rule, the Air Force signed a $3.9 billion contract with Boeing to provide the government with 2 next-generation aircraft for Air Force One. CEO of Boeing, Dennis Muilenberg, sealed the deal and is set to begin the work by 2021. The new versions of the aircraft are expected to have advanced security, warfare, and sensory features. 
However, the current version of Air Force One is just as daunting and fearful as it should be! With POTUS Donald Trump arriving in India on February 24th, 2020, the aircraft looks just as intimidating as a military aircraft. What makes it so scary? 
7 technologies that make ‘Air Force One’ the most feared non-military aircraft in the world: 
#1 It Can Survive A Nuclear Blast!
The aircraft designed with the purpose of war kept in mind which lets it survive a nuclear blast. If there was an incident to survive a blast, the US President inside the aircraft would be untouched. He can give orders and strategies to manage war from inside. The body of the aircraft is designed to survive any kind of blast with: 

A wired mesh on the windows to prevent radiation
Hardened equipment and wiring to be undeterred by electromagnetic pulse
Thermal and nuclear shielding and measures to counter fire

#2 The Aircraft Refuels Mid-Air
One of the finest features of the Air Force One is its ability to refuel mid-air. While the new version may not have this feature, it is a rather important one. To refuel mid-air, the aircraft has to manage to acquire fuel from another aircraft with a tanker in between. A boom operator manages this transfer with a pilot actively monitoring the autopilot and the other offloading. The boom operator disconnects once the fueling is complete. In an unfortunate scenario of aircraft going off track, there is an automatic disconnect. 
By refueling mid-air, the aircraft saves time by not having to land and refuel. 
#3 Retractable Stairway and Own Baggage Loader
Being a presidential aircraft, there cannot be any compromise on the resources used in the making and functioning. The Air Force One has a retractable stairway so it doesn’t need to rely on the airport’s stairway to come off-board. This ensures that the stairway has not been meddled with. For the same reason, the aircraft also has its own baggage loader so there is no chance of any unwanted or suspicious luggage being put in. 
#4 Distinctive Security Measures- Ejects Flares!
Since it was designed keeping War in mind and the safe transportation of the President, there are a variety of security measures built-in. The body of the aircraft has electronic countermeasures that will jam any enemy radar when identified. The aircraft also has self-defense measures of ejecting flares onto missiles that are seeking heat to throw them off. 
#5 Encryption and Scrambling Devices
Communication is an easy target and also the most commonly used one for attacks. To ensure the highest level of security when having air to ground communication, the Air Force One has encryption and scrambling devices. The encrypted GPS signals help understand the authenticity of the information being relayed. 
#6 A Communication Suite 
The Air Force One aircraft has an entire communication suite set up for the President which allows him to available for communication even when mid-air. Calls, Video Calls, Video Conferencing, Addressing Public, etc everything can be done when the President is in flight. Since the aircraft can refuel mid-air, in cases of long term conflict the President can operate from the flight. 
 #7 Onboard Medical Facility
While there are so many measures taken with regard to preventing any unfortunate incident, the aftermath has also been considered. The aircraft has a full-fledged medical facility that uses the latest med-tech to be prepared for any medical issue. There is also a doctor that is on board to look after the President and Ministers. With a medical plan in place and contingencies kept in mind, Air Force One really becomes unbeatable!
#8 Features That Can’t Be Seen By The Untrained Eye
‘We don’t fear the dark, we fear the unknown.’ A popular quote that explains the intricacies of the human mind so well. There are some features and technologies used in the Air Force One that can’t be noticed by an untrained eye. There is so much to the aircraft which a common person will never know anything about. It will be extremely difficult for even military agents to identify these features and that’s what makes Air Force One the most feared non-military aircraft!
Summing Up… 
The United States makes quite an impression with the Air Force One cutting through clouds and bringing the president to different countries. As many people say, it is an air-borne White House since it has an oval office, conference room and a set of ministers traveling along. If analyzed correctly, the real essence of the aircraft lies in the advanced technologies used to build it.       

If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

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Coronavirus: US says Russia behind disinformation campaign | World news- Tempemail – Blog – 10 minute

Thousands of Russian-linked social media accounts have launched a coordinated effort to spread alarm about the coronavirus outbreak, disrupting global efforts to combat the epidemic, US officials said.

The disinformation campaign promotes unfounded conspiracy theories that the US is behind the outbreak, in an apparent bid to damage America’s standing by seizing on international health concerns, the officials said.
False personas are being used on Twitter, Facebook and Instagram to advance Russian talking points and conspiracies, including suggesting that the CIA is behind the virus that has claimed more than 2,300 lives, mostly in China.
“Russia’s intent is to sow discord and undermine US institutions and alliances from within, including through covert and coercive malign influence campaigns,” said Philip Reeker, acting assistant secretary of state for Europe and Eurasia.
“By spreading disinformation about coronavirus, Russian malign actors are once again choosing to threaten public safety by distracting from the global health response,” he said.

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10minutemail review all around the world – Blog – 10 minute

10minutemail review all around the world
Since its launch in 2006, 10minutemail has been one of the most used temporary email services.

10MinuteMail has helped out so many people by serving over a million users a month, from over 200 countries, with over a million email addresses.
Spams have been locked from people’s inbox effectively!
10MinuteMail Review
Inficone stated that he has tried numbers of temporary email services, and he found that 10minutemail gives him the most trustworthy service. He recommends this service to anyone out there who needs temporary emails service.
10minutemail review – Blinklist says:
When it comes to setting up an immediate email address in order to avoid spam from websites that require email verification, 10MinuteMail acts as the fastest method. This service helps you to avoid unsolicited messages. Emails from 10MinuteMail still highlight the function of a normal email, reply, send and forward emails, which is important to me. High praise goes to 10MinuteMail for being a fast, convenient and reliable temporary mail service.
ITSM Daily review 10minutemail:
A great idea! I have come to sit down and write a review for 10MinuteMail because I am sure that it will be a great tool for many in the future.
Realty Tech Bytesy says:
I received this offer for a free marketing e-book. However until I had the chance to evaluate what they were doing, I did not give them my private email.
I used my 10MinuteMail email instead. And surprisingly I got the e-book without any further requirement. 10MinuteMail prevented me from countless spam emails, I’m loving it so much.
All of you should experience 10MinuteMail, it is wonderful!
 

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Aaron Kwittken: I’d like to save the world with a Coke- Tempemail – Blog – 10 minute

Coca-Cola recently unveiled a new campaign, that’s actually a re-skinned, re-booted old campaign, to help ‘cement’ its self-proclaimed purpose as a brand with the power to unite people. Put simply it’s as an evolution of “Unite and Uplift”.
Walter Susini, senior vice-president of marketing EMEA at Coca-Cola, said to Tempemail: “Our brand is about bringing people together. We’ve been doing it for 134 years, it’s not a new, genius idea but we’re going to focus on what we do best, which is unite and uplift… we want to be a bridge that brings people together.”
So, is this how Coca-Cola plans to stay relevant? Really? Is unity really the company’s new tonic they want us all to guzzle? I have a better idea. In my not so humble opinion, the best way for Coca-Cola to stay relevant – would be to actually be relevant – by leaning more into the healthier side of its business – sparkling water, tea, coffee and milk. Ditch the sugar and syrup businesses and invest more in battling obesity and diabetes.
Back to the campaign. It launched this week and will run in Europe under the tagline “Everything is better when we’re open” and aims to help address the divisions between people and close what Susini calls a clear “empathy gap.” The first video asks viewers the question ‘Can I Be Wrong?’ and is designed to suggest that if society changed for the better, claimed responsibility for their actions, we’d live in a better place. Sigh.
To be fair, there is some consistency to the brand. In the past, it has taken a vow “never to shy away from social issues”, which has included issues on LGBTQ+ rights. It is a tough line to walk and a topical area to get consumer attention, but as a brand, unlike Pepsi’s Kendall Jenner misfire, Coke actually has more permission to re-tread the purpose territory.
In 2017, ahead of Australia’s same-sex marriage vote, the brand added rainbow lights to its Sydney billboard and launched ‘Love’ Coke cans in support of marriage equality. That same year it famously used a drink for a prop in the pool boy video that gave a nod to LGBTQ+ inclusivity and diversity. The issue of sustainability is also one that the brand continues to circle around, pledging to use a minimum of 50% recycled material in their packaging and recycle as many plastic bottles as it uses by 2030.
It was in 2019 Coke realised the error of their ways by re-instating the CMO role they publicly killed in 2017, with the appointment of Manolo Arroyo. Maybe this campaign carries the mark of Manolo’s influence?
But is trying to communicate empathy through creative enough when it comes to corporate character building? Can’t consumers see through the fog of brand goodness? It’s not just Coke. Companies like P&G have been accused of “virtue signalling” when they use creative campaigns to convey brand purpose (and boost sales). From Always’ “like a girl” campaign to Gillette’s “toxic masculinity” campaign and, most recently, the “don’t sweat” campaign for Secret.
Whereas Unilever’s chief executive Alan Jope was all business when he announced the company’s plan to “dispose” of any brands that lack social purpose. Personally, I like Unilever’s approach better. It’s real in both intent and action. Jope’s approach may also reduce the need to build purpose-driven creative assets because they are now built into the business, and therefore already core to the brand.
Coke’s latest campaign doesn’t entirely leave a bad taste in my mouth. The timing seems to align nicely with Brexit despite Susini’s comment that Coca-Cola “shouldn’t take a stand on political issues, we should – and are – taking a stand on social issues. When we see divisions, discriminations, inequality, that’s where we want to talk. Coca-Cola doesn’t need to talk [about] Trump, or Brexit; these are not our issues.”
Let’s face it, while Coke says it plans to include KPIs around how they’re driving conversations around empathy, sales are still going to be the bottom-line number that will be watched internally.
In some respects, this could be the ‘purpose campaign of 2020’. Not that I want to call it yet, it does raise some valid points: it’s creating a brand experience, it supports a good cause and it’s got me fuming, err, writing about it.
What I’d like to see Susini discuss is how Coca-Cola will develop tangible actions by way of programmes and donations towards causes that support the theme. Otherwise, there is a real risk of it being another social good campaign masquerading in a thinly veiled copy of commercial purpose.
As creatives, we need to ask ourselves whether this lean into purpose is becoming a #PurposeMeToo for the industry?
Because at the moment, it feels that more often than not, brands are doing more talking rather than using their business as a power for good. Tackling global issues in campaigns seems to be the flavor of the moment, yet after a closer inspection more often than not, they don’t tend to follow through on their promise or have a meaningful impact.
Instead, how about brands start taking action first and then develop campaigns that demonstrate a real-world impact on the lives of whom we’re talking to and caring about?
I’d like to save the world with a coke. But right now that doesn’t seem like a possibility.
Aaron Kwittken is founder and CEO of brand and PR agency KWT Global and creator/host of the popular Brand on Purpose podcast

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Meet These 5 Indian AI Startups That Are Making The World A Better Place- Tempemail – Blog – 10 minute

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‘Powered by Artificial Intelligence’- a common tagline used by most companies that gloat of using AI to solving business or customer problems. The use of AI is seen significantly in both B2B and B2C forms of business benefiting each in its own structure. 
The World Economic Forum also reveals the growth in the number of papers published on AI, Venture Capitalists placing their bets on AI startups and so many AI startups sprouting in the past few years. These startups explore a lot of different sectors and are very specific to the problem they are solving. 
Humans, being empathetic individuals have also explored sectors that could use AI for the greater benefit and in a way make the world a better place. These startups are the right mix of social cause and technology. 
5 Indian AI startups in India that were incepted with the thought of making a world a better place:
Staqu- AI tackling crime
This Gurugram based startup, founded by Atul Rai, is working with the Indian police to help mitigate crime by using AI-based facial recognition technology. India spent a whopping amount of $1.19 trillion on violence cost in 2017 as per a report by the Institute of Economics and Peace. Staqu wished to curb this problem that was having an impact on India’s economy. 
They built a facial recognition technology to identify criminals. How is it different from other facial recognition? Their AI-powered app helps police click a picture of the individual, upload on the app and immediately receive data. 
This app is being used by the Indian Army and the states of Punjab, Rajasthan, Uttarakhand, Telangana and Uttar Pradesh. 
Blue Sky Analytics- Providing data on climate change
Climate change is one of the most pressing concerns of our time and taking action against it is imperative. Co-founded by Abhilasha Purwar and Kshitij Parwar, Blue Sky Analytics is a space tech startup that provides global stakeholders with environmental data by using AI-enabled solutions. Real-time data provided by them is high resolution and high frequency that can help take environmental decisions to reduce air pollution. 
They provide environmental data such as air quality data with predictions for the next three days, comparison of data and news about air quality. 
Intello Labs- Quality check with AI app
The Indian Agrarian crisis has been one of the worst ever leading to grave situations such as crop failures and farmer suicides. The agriculture sector is the most important one since it grows the most basic survival requirement- food. Contributing to 18% of India’s GDP, the agriculture sector is in need of attention and some efforts have already begun. 
Intello Labs is an AI-based agritech startup that provides solutions such as image detection, analysis, grading and testing of the commodities. They also offer testing and grading of corn, tomato, wheat, potato, onions, and soybean. Founded by Milan Sharma in 2016, the company has developed an app that allows farmers to click pictures of the commodity, upload it on the app and get a report on its quality. 
Leverage Edu- Helping students make decisions
In the last two decades, there has been a major transformation in the education sector of the country. More and more course options are finding their way to colleges and universities. However, there is not enough guidance provided to students on their aptitude and what course options can they explore. 
Leverage Edu is founded by Akshay Chaturvedi (CEO) and is aimed at mentoring students and also navigate them through college admission processes for professionals as well as high schoolers. The startup has an app that uses AI to match students profile with courses offered at different colleges that best suit their requirements. Once it has matched students, they are connected with an expert to take things forward. There are subjective and objective parameters upon which the app judges what is suited for the student.
In a teenager’s words, the dilemma of ‘what to do with my life’ would be solved and moreover, the right people will be headed to their best-suited profession. 
Niramai- Detecting Breast Cancer 
There has been a strong resistance seen in women to have regular breast check-ups done and with rising cases of breast cancer, it has become more important to spread awareness. 
A simple mammogram is useful for detecting breast cancer in older women but there have been more cases in young women as well. Early diagnosis of cancer in any form would be recommended. With breast cancer, there is a 99% chance of survival. 
‘Thermalytix’ is Niramai’s solution that makes use of AI technology. A thermal sensing device scans the chest area like a camera which solves the privacy and touch problem that makes women hesitant to go for tests. Once the scan is produced to the pathologist, early signs of cancer can be detected. 
What makes this different? Tumors that are 5 times smaller are also detected by this technology. Other clinical examinations don’t offer that. For small towns, this is of more benefit as there isn’t heavy equipment involved for setting up. 
Read in detail: World Cancer Day: 5 Startups Working Towards Detecting Early Stage Cancer
Concluding… 
The advancement of technology is great to make human lives more convenient but for bigger causes, it can be even more fruitful. For a market that is so welcoming to AI, startups using it for nobler causes are a positive boost to the economy.

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Why the advertising industry will miss Mobile World Congress this year (and why it won’t)- Tempemail – Blog – 10 minute

For anyone who’s worked in the mobile space over the past 20 years the news was huge. Mobile World Congress, the networking event for the industry, has been cancelled over fears that the coronavirus pandemic would use the event to do a little networking of its own.
While the cancellation makes complete sense from a public health perspective, it nevertheless comes as a huge shock. I’ve attended the event every year since 2007, and seen its rise to prominence as one of the biggest – and most exhausting – technology expos on the planet.
I for one will miss the opportunity to meet old friends and make new contacts both during the show and at the many after-parties that spring up across Barcelona and stay open long into the night (hello Hotel Omm and Opium). This is not solely because I like a good party, in our increasingly digital-first world, where work is executed internationally over video calls and Slack channels; the opportunity to meet people face-to-face is hugely valuable for building rapport, deepening relationships and a vital part of marketing a business.
The marketing industry will also miss the opportunity to see how mobile is now woven into the fabric of our lives (sometimes literally). A personal highlight each year at the show was the walk down to Halls Three and Four to see the innovations the automotive brands were making and get hands-on with the latest tech for the connected home.
Counting the cost
The cancellation will come at a huge economic cost – and not just for the international pickpockets for whom travelling into Barcelona for MWC is an essential date on their calendar too. Barcelona’s hotels, restaurants and bars will suffer greatly – last year’s event generated €470m for the city’s businesses – but so too will the brands that build their marketing year around the show. Many millions will have been invested in related content creation, PR activity and marketing activation in the months leading up to the show. And countless hours will have been used up preparing for the event. Any good economist will tell you that is now ‘just’ a sunk cost – but I know many marketers will miss the opportunity to show off the results of their hard work.
The real loss of value will be hard to estimate, as it includes intangibles such as the new business that would have been generated had the show gone ahead or the opportunity cost from the value that could have been created if the marketing and PR resources spent on MWC prep had been used elsewhere. While the initial response I’m hearing from many of the larger exhibitors is that they intend to mothball and store their stands until 2021, what is clear for some of the smaller companies attending is that the cost could be crippling – not least for the cash-poor start-ups that attend 4YFN (the show-within-a-show focused on the start-up community), that probably don’t have the luxury of refundable airfares, hotels or insurance policies that will cover the lost.
Thoughts should also go to the support organizations that help build stands and facilitate the event. Many of these are independent agencies with small cash reserves; if their customer contracts aren’t watertight, they could be exposed to significant losses as businesses look to claw back their lost investments from somewhere.
The cancellation of the show raises a lot of questions, and the full economic impact will only become clear in the weeks and months ahead. However, when it comes to my own sector of the mobile ecosystem – advertising – I would argue that the cancellation will have much less of an impact than it would have done a few years ago.
Advertising has moved on
The reason for this minimal impact is because the heyday of the mobile advertising industry at MWC is long past. Back in 2012/13 the industry was the star of the show, dominating Hall Eight with vast stands (the company I worked for at the time built a stand that occupied a whopping 128 meters-squared). After years of persistent evangelism, this was a time when mobile advertising reached its tipping point and was starting to be taken seriously by brands and agencies. Back then, mobile advertising was having a moment and the likes of Martin Sorrell would swing by Hall Eight to see what’s what (even the once aloof Apple decided it was time to take a look).
In recent years, the mobile advertising industry has matured and, to a large extent, moved on. Industry players still attend Hall Eight, but the stands are smaller and the buzz reduced to a more retrained chatter. Mobile advertising is now a core component of digital and in turn the wider marketing mix, and as such the big events for the industry’s tech vendors are now the likes of Dmexco, Advertising Week and Cannes Lions.
These events are later in the year and with any luck, the virus will have burned itself out, or scientists will have developed a vaccine. If not, and the organizers decide it’s safer to cancel, the ramifications and reaction from leaders within adtech and martech brands will likely be much more pronounced.
Resilience and risk
B2B Marketers should take the cancellation of MWC as a warning. It has shown that even the largest and most important trade shows can be disrupted at a moment’s notice. Clearly, this needs to be considered when developing your strategy. It seems to me that the clear lesson is that it is foolhardy to put all your eggs in one basket. Flagship events are an important part of the marketing mix, but they should not be the be-all-and-end-all. With fragmented attention and an increasing desire by decision-makers to search for solutions to their challenges, your content and communications strategy should ensure there is a regular cadence of engagement with your target audience throughout the entire year.
So, while no-one is a winner from the cancellation of MWC, as deals that would otherwise have been done will remain unsigned and important relationships unforged, our industry is probably only really missing its annual fix of jamon, croquettes and red wine. It’s the marketers and brands from other parts of the mobile value chain – and maybe even the GSMA themselves – who will be feeling the impact for far longer.
Stephen Jenkins is the founder and chief executive of Too Many Dreams.

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Missed call? Counting the cost of no-show Mobile World Congress – Networking – Telco/ISP- Tempemail – Blog – 10 minute

For an event meant to showcase the power of telecoms, cancelling this year’s Mobile World Congress in Barcelona without a back-up plan has perplexed many in the trillion-dollar sector.
Wednesday’s decision to call off the telecoms industry’s biggest annual gathering over fears of coronavirus, which has yet to reach mainland Spain, has left a hole in marketing budgets and dealt a US$500 million blow to the local economy.
It has also raised questions about whether the four-day event, which drew 110,000 visitors last year, has become too big for its own good, while missing an opportunity to use the very communications technology that it is meant to highlight.
Sony and Nokia said after pulling out of the event that they would hold product launches online instead, while South Korea’s Samsung Electronics showcased a new folding phone at separate event in San Francisco last week.
The crisis began eight days ago when South Korea’s LG Electronics became the first company to scratch, triggering a spate of cancellations.
“The whole idea, that we’ve got to get tens of thousands of people together to meet, goes out of the window,” Mike Rosenberg, an associate professor at the IESE business school in Barcelona, said of the decision to cancel February’s event.
Rosenberg, who specialises in crisis strategy and scenario planning, said that with China still battling the worst of the coronavirus outbreak, the GSMA’s next big conference in Shanghai this summer could also be at risk.
The Chinese province at the epicentre of the coronavirus outbreak reported a record rise in deaths and thousands more cases on Thursday under a new diagnostic method, raising fresh questions about the scale of the crisis.
Spain has so far only reported two coronavirus cases – one in the Canary Islands off northwest Africa and a second on the Mediterranean island of Mallorca.
See you next year?
While major exhibitors can bear the cost, hundreds of smaller companies for whom MWC is the big event on their marketing agenda may think twice about returning, analysts said.
“Now they face the challenge of having to figure out what the best way to salvage something,” Ben Wood, chief of research at consultants CCS Insight, said.
In a show of unity, the GSMA’s leadership held a joint news conference with local leaders on Thursday, vowing to work to stage next year’s edition of the event, which has been held in Barcelona since 2006.
But Director General Mats Granryd faced tough questioning from reporters after conceding that insurance that the GSMA takes out on behalf of exhibitors does not cover an event like the coronavirus outbreak.
“Clearly there is no way you can insure yourself out of a force majeure situation,” Granryd said.
Ramon Fernandez, CFO of French operator Orange, said cancellation was “going to cost us a bit of money, just like it’s going to cost a bit of money to all those who had planned to go.
“We’ll find a way to continue the dialogue,” he added. “A number of those who had planned to go have written us to say: ‘Let’s meet up in Paris since we won’t be able to see each other in Barcelona.’ Agendas are filling up at lightning speed.”
Communicating its decision also tested the GSMA’s public relations machine. Even as cancellations snowballed and talk circulated on Wednesday that a decision to cancel was imminent, the GSMA was still sending out media invitations.
The final blow came when the European telecoms firms that form its core membership pulled out as a bloc, forcing the GSMA to bow to the inevitable.
Granryd told staff in an email he was “deeply saddened”.
“The team working through this crisis have been fact-based, took appropriate measures and communicated both externally and internally in real time.”

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