Apple, Johnson & Johnson to study if Apple Watch app leads to lower stroke risk – Hardware – Networking- Tempemail – Blog – 10 minute

Johnson & Johnson said on Tuesday it would partner with Apple Inc on a study to use an iPhone app and the Apple Watch to study how earlier detection of afibrilation impacts stroke in people aged 65 or older.
Last year, Apple’s Heart Study found that the watch could accurately detect atrial fibrillation, the most common type of irregular heartbeat, according to a study that explored the role of wearable devices in identifying potential heart problems.
The new effort, called “Heartline,” is significant because the J&J is one of the world’s largest medical device makers and pharmaceutical companies. The study could also reach a different population than Apple’s original heart study, which included 400,000 participants but faced questions from medical experts because more than half of the people who signed up were under 40, a group already at low risk for atrial fibrillation.
The J&J study will be open to the more than 40 million people enrolled in traditional Medicare plans, which cover people aged 65 and older as well as the disabled. Study participants will be randomly assigned to either use only an iPhone app or use the app in conjunction with a watch capable of taking an electrocardiogram, or ECG.
If patients who enroll are assigned to the arm of the study using the Apple Watch, they will be prompted to acquire one of the devices, which study officials said the participants can either purchase on their own for personal use or borrow free of charge for the study. The study will also pay incentives to patients to participate, but the companies did not disclose which side would bear the costs.
The study will require participants to share their Medicare claims data, which officials said was aimed at tracking the ultimate outcomes of using the app.

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Watch: Jetpack pilot reaches 6,000 feet, breaking altitude record – Blog – 10 minute

What just happened? Iron Man-style suits have been the stuff of many Marvel fans’ dreams, and it looks like we’re edging closer to a real-life version. It may lack Jarvis and any weapons, but Jetman Dubai’s jetpack and pilot have set a new altitude record of 6,000 feet.
A recent video shows Vince Reffet take off from the runway of Skydive Dubai last Friday, marking the first time one of the pilots has taken off from the ground instead of an elevated platform, such as a helicopter.
In his carbon-fiber suit, Reffet traveled at an average speed of 150 mph, reaching 100 meters in eight seconds, “in 12 seconds 200m, 19 seconds 500m, and reached 1,000m in 30 seconds.” He eventually hit 1,800 meters, or just under 6,000 feet, at which point he performed a roll and a loop. The pilot opened his parachute at 1,500 meters (4,921 feet) and landed back at Skydive Dubai.

“It is the first time that a Jetman Dubai pilot could combine hovering safely at a limited altitude and flying aerobatics at high altitude in the same flight,” the company wrote. “Controlled from the ground by the human body, the equipment enables Jetman Dubai to reach speeds of 400kmh, as well as hovering, changing direction and performing loops.”
Breaking the altitude record required at least 50 preparatory flights by Reffet, who also practiced more than 100 take-offs and landings under a cable and with the safety of a fall arresting system.
The wingsuit is powered by four mini jet engines and uses a manually controlled thrust vectoring nozzle that allows pilots “to control rotations around the yaw axis at zero speeds.”
“We are so happy we achieved this incredible flight,” Reffet said. “It’s the result of extremely thorough teamwork, where each small step generated huge results. Everything was planned to the split second, and I was overjoyed by the progress that was achieved.”

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Pandora will now let Apple Watch users stream music untethered – Blog – 10 minute

Why it matters: As a Spotify subscriber and Apple Watch owner, I am disappointed that there is no way for me to listen to my playlists without being linked to my iPhone. Spotify promised that it would bring me an offline mode, at least. But nada. Now Pandora’s watchOS app, which has had an offline mode for a while, can stream straight from the watch, making me question whether I should switch services.
Pandora has one-upped Spotify with its updated Apple Watch app. The streaming music service quietly released version 2002.1 of its watchOS player, making it completely standalone. That means you can stream music straight from your Apple Watch without having it tethered to your iPhone.
The feature is available for Pandora Premium users. Of course, you also need a WiFi connection unless your Apple Watch is a cellular model.
Prior to version 2002.1, the only way to listen to Pandora music untethered was to download it to the watch. Storage space is ample on newer Apple Watches — 16GB and 32GB for Series 4 and Series 5 respectively — but is still limited depending on how much of that storage is used by the OS and other apps.

Offering standalone streaming opens up the entire Pandora catalog of music and the option of leaving your phone at home. The only other company that provides this feature is Apple itself for Apple Music subscribers. Not even Spotify can do this, even though it should.
Spotify announced its Apple Watch app back in 2018, promising that an offline mode was coming. To this day, the app has neither an offline or a streaming option. The only way to play Spotify music on the Apple Watch untethered is a workaround involving downloading them, converting them to MP3s, then syncing them. So its watch app remains nothing more than a remote for the iPhone’s Spotify player.
In the streaming music wars, Spotify and Apple have been battling the harshest and have received the lion’s share of the headlines. Pandora’s quiet little update might just be its first volley in the war and a significant one at that. The company’s Apple Watch app has clearly surpassed Spotify’s in terms of functionality.

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Watch Samsung’s Unpacked livestream: Galaxy S20 launch, Galaxy Z Flip and more – Blog – 10 minute

In a nutshell: All eyes are on Samsung today as the company is set to unveil new high-end and mid-range smartphones, an AirDrop-like file-sharing feature, and perhaps a few other surprises. It all goes down in a matter of moments with the livestream starting at 2pm ET.
Samsung is hosting its Unpacked mobile event where most expect the company will unveil its first-half flagship line, tentatively known as the Galaxy S20. Pundits also believe the South Korean tech giant will announce a new foldable smartphone dubbed the Galaxy Z Flip.
While handset makers have historically waited until the end of February to unveil their new hardware at Mobile World Congress in Barcelona, that’s not always the case and there’s an argument that can be made for doing so sooner.
You potentially get more attention with a standalone event than you do at a conference alongside several other companies. It’s the same reasoning that drives some to avoid CES. Also, this year with the coronavirus, Samsung may want to lessen its presence at Mobile World Congress as a safety precaution, just as others are doing.
XDA Developers’ Max Weinbach said last month that he believes the S20 line will be available on the first Friday of March (the 6th), or just over three weeks from now, with a price tag of around $1,300 for the Ultra model. The foldable, meanwhile, could debut around the $1,400 mark as more of a mid-range device.

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The Bioshock Collection is PSN’s February Freebie, but watch your save space – Blog – 10 minute

PSA: To celebrate Bioshock 2’s tenth anniversary, Sony is giving away The Bioshock Collection to PlayStation Plus members as one of February’s freebies (normally $60). Be warned, though; the save system for the bundled series has a serious flaw.
If you are planning to play through The Bioshock Collection, be aware that the save system has limited space to store your progress. The bundle only reserves a set amount of storage. This allocation is global as well, meaning that if you use it all in Bioshock, you will have no room left when you move on to Bioshock 2.
One user on the PS4 subreddit noted the consequences for not conserving your save allocation.

“I completed B1 and started B2. When I proceed to next level after half hour, AUTOSAVE couldn’t be done, even manual SAVE couldn’t be done because it said that save memory is full. So basically I lost my progress there.”

He is lucky he wasn’t several hours in like another user was when discovering the bug.

It’s hard to believe that when 2K Games released The Collection in 2016, it intentionally limited the amount of space reserved for saves so much. This issue has been known about for quite some time now, and yet it still has not been patched.
The workaround is to delete most of your saves from Bioshock other than one or two of your endgame files before starting Bioshock 2 or Infinite. In a day of near-limitless drive capacity for saving progress data, it’s somewhat inexcusable that the games should be hobbled this way.
That said, the Bioshock Collection is a great way to enjoy the fully remastered series and all of the DLC on the PS4 (or PC/XB1), especially for the low, low price of zero dollars. All three games were initially released on previous generation hardware. They look and run even better on current platforms. Just be aware of this limitation and take precautionary measures before starting the next game in the series.

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The Top Beauty Brands to Watch Out for on Black Friday – Blog – 10 minute

The performance quadrant reports show the dynamic correlation between high engagement and post frequency (among the top 25 pages during Black Friday of last year).

The Hunter category is where you know how to engage your audience and design a complex strategy to create the right campaigns. But if your brand lands into the Rookie category, it’s an opportunity to reflect and reinvent your best Black Friday marketing campaigns for this year.
But before you jump into our free quadrant report tools – Facebook Quadrant Report & Instagram Quadrant Report – learn how these beauty brands landed in their categories and dominated social media last Black Friday.
Kylie Cosmetics
An iconic brand that belongs in the Hunter category. Last year, Kylie Jenner launched her Holiday 2018 Collection a week before Black Friday. But why didn’t she launch the Holiday Collection on Black Friday? Well surprisingly enough, Kylie Cosmetics took it to another level.

On Black Friday, they launched one of their best products, KKW x KYLIE Round 2 — which gained over 338.1k interactions! Many of their customers loved the first round, so why not launch the second round on Black Friday? Based on our analytics, this was one of the best performing Black Friday posts of 2018.
Advice: If your brand is in the Hunter category, excellent job! But you don’t stop there, you always continue to find new trends and characteristics of your audience. You may be in the leading category, but you know there’s still more to work on!
Bath & Body Works
It’s all about choices. As a Hunter on both platforms, Bath & Body Works has shown engaging content that displays endless options of unlimited fragrances of perfume, lotions, candles, and holiday sets.
Now when it comes to Black Friday promotions, they are known for having a variety of promotional options, such as buy 3 and get 3 free, 2$ refills, tote bundle, and exclusive sets, which always excites their customers every year.

Advice: Any brand that falls into the Hunter category knows how to drive their engagement and how to scale it — Bath & Body Works is a great example of this! If you want your brand to land into this category, we can make your work easier and help you manage your engagement with accurate reporting and analytics.
Anastasia Beverly Hills
What makes Anastasia a Hunter on Instagram is that it’s filled with just everyday Instagrammers using their makeup. Whether it’s exciting photos of their product, selfies, or even their tutorials — Anastasia will showcase it. You can also see the right mix of collaborations with macro and micro-influencers, sometimes as little as 2k followers.

Anastasia has strong engagement on Facebook, but they didn’t post as much Black Friday content compared to their Instagram. However, it’s reasonable to focus only on your best social media platform during this season. We can conclude that their Facebook is more for promotional value and Instagram for more engaging, relatable content.
Advice: You can be surprised how much visibility influencers can get for your brand. Macro-influencers can definitely get you the volume, but micro-influencers can be more personable and target a specific audience. Save time and discover the perfect influencer for your best Black Friday marketing campaigns.
Fenty Beauty
Last year, Fenty Beauty delved into the Black Friday theme. Even though their Instagram landed in the Browser category, the STUNNA Black Lip Paint post attracted over 97k likes! What kept their engagement high was not only their gorgeous posts but with their unique hashtags!

When creating your hashtags, they should be fun and eye-catching, and simultaneously, aligned with your brand and your target audience — just like Fenty Beauty. When you make something valuable for your audience and not about you, you can really see how they use those hashtags. And you never know, maybe you’ll find new influencers for your brand through hashtags.
Advice: Don’t worry too much if your brand falls into the Browser category. You have the audience and the right engagement, you simply need to put more time into creating content. But increasing demand for quality content isn’t always easy to meet. Having a Black Friday content tool can make content creation easier.
The Takeaway
The beauty industry is highly competitive on social media, especially during Black Friday. You have to create beautiful, yet engaging content to reel those customers in and at the same time, post consistently to keep that engagement high. This is your chance to dive into your creativity to come up with the best Black Friday marketing campaigns.
Why not try it now? Discover where you currently stand amongst your competitors this season with our free quadrant report tools — Facebook Quadrant Report & Instagram Quadrant Report. 

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The Apple Watch outsold the whole Swiss watch industry last year – Blog – 10 minute

What just happened? It’s safe to say that smartwatches aren’t the fad some people thought they would be. In fact, the most popular of these devices—the Apple Watch—sold more units in 2019 than the entire Swiss watch industry.
Apple doesn’t report official sales figures for the Apple Watch, so Strategy Analytics collates data from retail partners and vendors to come up with estimates. It states that the wearable shipped 31 million units worldwide in 2019, 10 million more than all combined Swiss watch brands, which include Swatch, Tissot, and Tag Heuer.
It’s estimated that the Apple Watch saw 36 percent growth last year compared to 2018 when 22.5 million units were shipped. The Swiss watch industry, by contrast, declined 13 percent in 2019, falling from 24.2 million to 21.1 million.
Neil Mawston, executive director at Strategy Analytics, writes that while analog wristwatches remain popular among older consumers, younger buyers prefer smartwatches.
Some Swiss watch brands have entered the smartwatch market, most notably Tag Heuer with its Connected and Connected Modular 41, and Montblanc with its Summit 2, but they’re all double or treble the price of the Apple Watch, and can’t match the device when it comes to software and features.

The Montblanc Summit 2 – yours for $995
Things have come a long way since 2017 when just 14 percent of executives in the Swiss watch industry considered smartwatches to be a threat to sales, while 72 said they’d have no effect at all. The remaining 14 percent saw the wearables as an opportunity.
Last month, a study from the Pew Research Center showed that around one in five (21 percent) of Americans now regularly wear a smartwatch or fitness tracker.

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Watch this: Doom Eternal’s first 10 minutes revealed in gory, 60 FPS gameplay clip – Blog – 10 minute

Highly anticipated: Id Software’s latest demon-killing romp, Doom Eternal, is set to launch in a few short weeks, and it’s already looking like a fantastic sequel to 2016’s Doom reboot. It has more weapon variety, more movement possibilities, a plethora of new demons to face off against — some pulled from the original Doom games, some entirely fresh — and exciting new environments to explore.
We’ve already seen quite a bit of Doom Eternal gameplay from id Software, but now, IGN has rolled out some additional footage for players to drool over. Shot at 60 FPS (in 4K), the gameplay showcases the first 10 minutes of Doom Eternal, including its introductory movies and early tutorials.
Those who want to avoid all spoilers for Eternal should steer clear of the video above altogether (though Doom isn’t exactly known for its story). For everyone else, though, this clip should serve as an excellent, easily-accessible introduction to the Doom Eternal experience.
As a fan of the Doom series myself (especially the 2016 reboot), this footage also makes it easy for me to believe that Eternal will stay true to the franchise’s roots; while throwing in some new improvements along the way.

If you haven’t seen it already, check out Doom Eternal’s original 25-minute gameplay reveal above.
For example, there now appears to be small, instanced tutorial rooms that force players to test out newly-acquired weapons. Frankly, these rooms probably aren’t necessary — Doom’s weapons, though varied, are not particularly complex to use. For the most part, you just point in the direction of a demon and shoot.
Tutorials aside, weapon animations also appear to have been tweaked ever so slightly. The shotgun looks especially impactful this time around, and the visual effects for explosions, blood, and gore all look much meatier. The audio also seems to have been improved, with the slapping of wet, detached body parts sounding more grotesque than ever.
We’re excited to get our hands on Doom Eternal when it launches on March 20 for PC, PS4, Xbox One, and Google Stadia (as well as the Nintendo Switch at some point). If you are, too, feel free to sound off in the comments with your thoughts on the latest gameplay.

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How to transform consumers into your fans. Watch Audi, IBM, Diageo and General Mills talk about the challenges- Tempemail – Blog – 10 minute

Tempemail and IBM’s ‘The Innovation Game’ conference saw top marketers from the likes of Liverpool Football Club, Activision Blizzard, Nationwide and Audi discuss what brands can learn from how sports teams treat their fans, especially when it comes to generating loyalty, and also what the future of sport sponsorship might look like.
“You need to find a way for your brand to enhance a sport fan’s enjoyment of a live match or your presence there will just annoy them,” advised Kate Moore, senior sponsorship manager at Diageo.
“In e-sports we see fans who are very engaged with the brands who advertise at all of the events because they help legitimise it as a sport,” added Greg Carroll, global head of sales at Activision Blizzard Media, as he tried to explain why brands should take e-sports more seriously as a long-term advertising investment.
Other highlights included IBM’s global garage lead and VP Debbie Vavangas’ admiration for football clubs that take on constructive criticism from their fans. “For consumers to turn into fans you have to show them that you are really listening and applying their advice to improve something. You need a thick skin.”
And also Audi’s head of digital Antony Roberts’ admission that the car giant still has some work to do if it’s to properly connect with some of its most loyal fans. “You need to look at it in tiers,” he explained. “You have the drivers who are just about happy and the ones who might ramp up into mega fandom. I guess we need to find a way to reward both of those groups uniquely, and find different languages to communicate to them in.”
You can watch the full video above.

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Top 7 emerging hybrid cloud computing trends to watch in 2020- Tempemail – Blog – 10 minute

By Nitin Mishra
Cloud computing industry is evolving at a lightning speed with new trends and developments emerging every year. However, one thing has become quite clear—the future of cloud is hybrid. Combining the higher security for mission-critical applications that comes with private cloud with the flexibility and scalability offered by public cloud, hybrid cloud promises organizations the best of the both worlds.
Given the advantages, hybrid cloud has emerged as the preferred implementation model that will drive the progression of the cloud industry. This trend is corroborated by the findings of the research firm Gartner, which reveals that 77% of enterprise global infrastructure decision makers that are planning, implementing, or upgrading cloud technology say that they are in a hybrid cloud environment.
As hybrid cloud space continues to mature, it is undergoing a rapid evolution. Let’s look at some definitive trends that will define the hybrid cloud future in the coming year:
Consistent hybrid experienceThe talks around hybrid cloud being the future have been doing rounds for quite some time. The year 2020 will see that turn into reality. With new innovations in hybrid cloud space, organizations will be able to ensure seamless experience across the environment instead of looking at public cloud and on-premise or private cloud as separate pieces. Organizations will be able to move past the latency challenges and experience truly consistent hybrid experience.
Hybrid multicloud on the riseOrganizations across industries are picking and mixing technologies and services from multiple cloud providers as per their specific business needs to avoid vendor lock-in and gain from the best-of-the-breed capabilities. As multiple cloud providers get added to the public piece of hybrid cloud puzzle, hybrid multicloud will become the new IT normal. Using a mix of on-premise and/or private / public cloud from multiple providers, hybrid multicloud offers organizations freedom and flexibility to run their workload on-permise or cloud and even change cloud providers, if required. Further, a hybrid multicloud approach enables organizations to adopt common management and software development capabilities across the environment. Through 2020, hybrid multicloud will emerge as a dominant trend that will shape the cloud industry. As per McKinsey & Company, hybrid, multicloud is set to be a USD 1.2 trillion market opportunity by 2022.
Edge computing gains greater relevance in hybrid cloud strategiesEdge computing, a model where computations are performed as close as possible to the sources and sinks of data and content, will become a critical element of hybrid cloud strategies. Combination capabilities of hybrid cloud and edge computing brings a great value proposition for organizations, wherein hybrid cloud ecosystem can be used to aggregate most relevant data and back-end functions, while edge can support processing and real-time analytics. In 2020, as number of IoT devices increase, more and more enterprises will tap into the advantage of edge with hybrid cloud model to discover key business insights.
Containerization continues to riseIndustry pundits are widely recognizing containers as the core of an effective hybrid cloud model due to their capabilities to provide consistency, regardless whether a workload is deployed on-premise or on one or more clouds. Containers simplify deployment, management, and operational concerns associated with a hybrid cloud, helping organizations to maximize the business value from their hybrid cloud strategy. In 2020, while containers will not become mainstream, we can expect stronger adoption. With every tech giant introducing platforms to simplify deployment and management of clusters, organizations will consider tapping into the power of containers in making hybrid cloud heterogenous and workload agnostic.
Hyperconverged infrastructure for hybrid cloud gains tractionHyperconverged infrastructure (HCI) is emerging as a best match to support the hybrid environment as it addresses the biggest concern with the environment—increased complexity. HCI enables organizations to integrate cloud into their environments by eliminating the need to manage compute, storage and network resources as separate tiers. Organizations gain the ability to manage everything from a single pane of glass. Further, pre-integrated, consolidated compute and storage resources of HCI solutions enable cloud implementations to run faster, scale higher and respond quicker. As hybrid cloud continues to gain momentum, HCI solutions are evolving in order to align with the needs of hybrid cloud world. In 2020, expect more and more organizations to run their hybrid cloud on HCI, which according to industry watchers, will eventually become the go-to infrastructure platform for hybrid cloud.
DR and backup requirements will spur hybrid cloud adoptionIn today’s always-on business scenario, effective DR and backup has become more important than ever to ensure business continuity and data safety. Providing scalability, flexibility and cost efficiency, a hybrid cloud approach for DR and backup can prove extremely beneficial for businesses. DR is complex and cost and resource-intensive activity, hence cloud-based DR and backup is emerging as a viable option. Using hybrid cloud model enables organizations to have the secondary off-site backup location in the cloud, which is way more effective than traditional storage, while having the flexibility to host sensitive data on private network and meeting compliance requirements. Increasing DR and backup requirements will continue to drive hybrid cloud adoption through 2020.
Stronger uptake for hybrid cloud managed servicesIn 2020, a large number of organizations will partner with cloud service providers to define and determine the optimum approach to cloud management. Organizations will choose providers to handle complexities associated with hybrid cloud and effectively manage instances across cloud providers and hosted on various deployment models (private cloud and on-premise). Cloud providers offering a combination of robust Cloud Management Platform and Managed Services will emerge as preferred partners on account of their capabilities to help organizations ensure a single view and holistic and seamless experience of their hybrid infrastructure.
As we enter a new decade, cloud is certainly braver and stronger than ever before. Hybrid cloud will continue to grow and evolve to offer organizations more flexibility and consistency and help them speed up application deployment cycle.
(The author is the Senior Executive Vice President & Chief Product Officer, NTT-Netmagic)

If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

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