Exploring the Biggest Challenges for 5G Deployment- Tempemail – Blog – 10 minute

By Paul Miller

5G promises exciting advances for communications service providers (CSPs), but the 5G rollout is going to be challenging. CSPs must rapidly build out dense, low-latency edge networks in ways that are affordable, secure, and easily maintainable. CSPs are looking toward open-source, container-based network infrastructures that meet the 5G latency, reliability, and flexibility requirements while being inexpensive to deploy and maintain.
5G technology promises faster connections, more reliable data streaming, and a variety of new capabilities that can bring new opportunities.

Want to learn more about how Tempemail is able to mitigate 5G challenges? Download our eBook:

Solving 5G’s Biggest Challenges for Communications Service Providers

5G Challenges Facing Deployment
Deploying 5G will not be easy. While there is a lot of promising potential, CSPs must figure out ways to deal with the following 5G challenges:
•        Building complex and dense networks: 5G networks will be significantly more complex than current networks. One component of this increasing complexity is the need for denser networks. New 5G antennas and RAN hardware, although powerful, cover significantly less space compared with existing 4G macrocells. This means similar coverage requires more 5G hardware and supporting software – a number that multiplies further as traffic moves indoors.
•        Keeping operating and maintenance costs low: Adding the necessary hardware required for 5G networks can significantly increase operating expenses (OpEx). Of course, these costs go beyond the hardware itself. Networks must be configured, tested, managed, and regularly updated – all things that exponentially increase OpEx.
•        Meeting low-latency requirements: 5G networks require ultra-low deterministic latency to properly function. While not as critical for telecom applications, it is needed for an emerging market of devices that can only allow a single millisecond delay for one-way communications across the entire infrastructure. Legacy networks simply cannot handle this speed and volume of data.
•        Dealing with new security issues: Every new technology comes with new risks – and 5G is no exception. Given the highly distributed, connected, and sometimes remote nature of 5G networks, new consideration must be given to potential cybersecurity issues that arise.
New Opportunities for 5G Applications
The potential for 5G goes beyond traditional telecommunication applications. New industries will utilize 5G technology as the backbone to power intelligent edge devices. These groups will likely need to partner with CSPs that have more experience in the 5G space. However, this process will come with unfamiliar requirements and will present its own unique 5G challenges.
•        Industrial and robotics: The latest industrial and robotics technologies will want to use 5G at the edge for autonomous operations. Connected robots that can “see” require extremely low latency to react to visual inputs.
•        Automotive: 5G will be used to support autonomous vehicles. In the future, the automotive industry envisions level 4 (L4) autonomous vehicles that carry people around as if they were cargo – with no human driver. This requires a huge amount of computing power and connectivity to function safely.
•        Aerospace and defense: This industry largely views 5G as a way to improve global defense communications and to propel urban air mobility (UAM) technology.
Tempemail has been a leader in the embedded systems market for over 35 years and can help new industries understand how they can utilize 5G technology while meeting unique safety, security, and reliability requirements.

Why Choose Tempemail to Mitigate 5G Challenges?
Tempemail is currently engaged with CSPs and telecom equipment manufacturers (TEMs) making the 5G transition – and has been for decades. Our suite of products addresses the main 5G challenges, including network complexity, expense, latency, and security. Tempemail offers a variety of platforms to help mitigate even the most difficult 5G challenges, for both telecom and other industries.

Interested in learning more about the Tempemail solutions that can be implemented to mitigate the most difficult 5G challenges?

Download the eBook

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Profiteering and loss: Should you market your brand during coronavirus?- Tempemail – Blog – 10 minute

Aside from the select few businesses that face an unusually favourable combination of circumstances in a pandemic, those who manufacture aspirin, face masks or provide home subscription services, for example, the situation as most now accept it is:
Every business is trying to survive.
Most ad or marketing budgets are going to suffer.
Opportunity for growth of any kind is sparse and brands are left with two options: cut costs or try to generate cash.
Inevitably, many will choose the first option; reduce spending, curb advertising and marketing and, at the very worst, cut jobs.
And then there’s the financially riskier second option. Spend in order to generate cash by putting the brand out there at this time to try and turn a profit.
The cost-benefit ratio
No one wants to spend more money than they expect to get back, and choosing to market a brand now means carefully considering the cost-benefit ratio. And at times like this, specific rules apply:

Brand perception is more precarious.
An increase in sales, no matter what you do, is less likely.

There isn’t much you can change about the unfortunate detail that fewer people are buying; when the public’s focus shifts to survival, consumption is reined in and there is less to be gained from ad or marketing spend. But carefully controlling brand perception can make a big difference to your chances of making a return.
The delicate balance of brand perception
While people expect to see brands advertise themselves, there are a few things to remember about the modern consumer.
They don’t like to believe that companies are profiting from their suffering.
If your brand is, or perceived to be, profiting directly from the global economic downturn, a winner among a world of sufferers, the consumer will see that you’re not playing the game fairly. This is the game where the consumer knows you want their money, accepts a level of persuasion, but doesn’t feel they’re at a disadvantage, such as being obligated to buy your goods or use your services.
They don’t like companies (Pepsi being a prime example) that cynically capitalise on issues affecting the global community, by hijacking the conversation.
If your marketing efforts involve trying to grab attention surrounding an issue that people are hyper-aware of, capitalising on their genuine concern – or panic, as would be the case today – consumer cynicism and, likely, outrage will kick in. And depending on how overt or shameless the act, it can last a long time in consumer memory.
They don’t take kindly to brands that disrupt access to crucial information by simply occupying space, often muddying the waters with inaccurate or irrelevant messaging.
This is possibly the worst strategy, yet the most common since it requires little effort, where brands pay lip service to the crisis for the sake of being part of the conversation, in a vague attempt to carve off a sliver of its audience share.
If brands choose to market themselves during this period, incurring the heightened risk of seeming cynical or greedy, it’s essential to know how to market responsibly. And under what circumstances it’s considered acceptable.
Acceptable circumstance #1: There’s a necessity among consumers right now for what you’re offering
If you’re going to ramp up advertising or marketing efforts, particularly with any sort of association with the pandemic, consumers will want to see a legitimate reason for your brand to do it.
Brands like Just Eat, for example, can safely and legitimately raise their profile at this time (within reason, so as not to seem like they’re exploiting the situation) as demand is clearly there for their services.
However, if you sell luxury products, where appetite for luxury items is naturally diminished, attempting to increase the hype around your brand will leave people asking “why you” and, especially, “why now?”
Acceptable circumstance #2: You have a valuable message for consumers
Consumers have been shown to favour brands with strong corporate social responsibility principles and are more alert than ever to those which only self-serve. But if you have a responsibility to, or perceive genuine value in, making people aware of your products, action or stance during this time, and your message considers the consumer’s reduced circumstances, then it could be appropriate for you to take up that marketing space.
However…
Consumers are also adept at spotting a brand’s perceived selflessness, activism or support, whether that’s advertising discounts, free trials and giveaways under the pretence of helping out, especially during a difficult time; or social media marketing that invites consumers to get involved with a brand via entertaining user-generated content campaigns, only with the ultimate intention of enhancing the brand’s visibility.
The public sees what’s going on and immediately asks: is that brand actually trying to help us? Or is it simply out for itself?
Acceptable circumstance #3: You’re not hurting anyone
None of this means that marketing is entirely off the table. If it’s done sensitively, skillfully and it’s not hurting anyone, then a brand has every right to promote itself.
Again, there is a level of public acceptance that brands will advertise themselves, and under normal circumstances, brands, particularly smaller ones, can improve their visibility and legitimacy in the eyes of the consumer just by being out there. The difference now, that all brands must consider, is that while consumers are handicapped by the current situation, they subconsciously make a stronger appeal for fair play.
So, with more at stake financially and reputationally, as a brand you have a decision to make: will you, given the decreased likelihood of a return, market your brand and, in doing so, will you be seen as greedy and opportunistic or will these efforts leave someone with a vision of your brand as an example of decency when all this is over?
Because, if the cost-benefit ratio adds up, brands can market themselves successfully in the eyes of the consumer, even in crisis.
As long as it’s considered.
As long as the product or message is beneficial at this time.
As long as you play fair.
Daisy Atkinson, content strategist at Croud.

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Conscious content: how brands can partner with creators to raise morale- Tempemail – Blog – 10 minute

You don’t need me to tell you that we are in unprecedented times; as businesses, brands and human beings, we have never seen anything like this before. And while we are all slowly but surely working it out, there is still a huge amount of uncertainty about how to do the jobs we used to do with our eyes closed. For marketers, there is a constant battle between needing to continue doing our jobs and not wanting to risk seeming insensitive.
These are conversations we’re having with many of our clients daily. The studies that have already been published are telling us that social media usage is up and brands should be harnessing this attention. But our brains question this, not wanting to appear to be too opportunistic but not wanting to miss out on what is, let’s face it, an excellent opportunity.
Content creators’ main power lies in their ability to build and maintain engaged communities; people who trust their recommendations and follow them because they want to know more.
This is part of the success of influencer marketing, which allows brands to tap into these engaged communities and harness the creator’s voice, in order to speak to their target audience. And creators still have this power. Content creators are speaking to and engaging with their followers everyday. We have seen a huge increase in creators doing Questions on Instagram Stories, which allows their followers to directly ask them questions. These might be around their COVID-19 fears or what they had for lunch; either way the creators are constantly gauging their audience’s mood.
Welcome distraction
In a recent conversation with the Influencer team, content creators in our network discussed the feedback they had received from their audience in response to a post they did, asking their community how they felt about them posting content in partnership with brands at the moment. They said they received hundreds of replies, the vast majority of which were incredibly supportive, with followers saying that it was a welcome distraction, especially as it gave them inspiration for online shopping, and that their followers stressed how keen they were to continue supporting them at this time.
Moreover, brands should always see creators beyond their following and their influence. Creators are able to build their communities due to their fantastic content creation abilities paired with a knowledge of what their audience wants to see. We advise our clients to think of creators more as part of their creative team than as a corner of their marketing strategy. We would therefore advise that brands that are nervous about appearing insensitive and opportunistic, talk to the content creators they are hoping to work with about the best ways to deliver the brand’s message.
Not only will the creator be able to help them build a strategy based on their audience knowledge, they’ll also be able to produce branded content at a time when many brands are struggling due to studios being closed or teams being seperated. Many creators have home studios or can produce content digitally.
Finally, it’s important for both brands and creators to remember why people come to them and to take this into consideration when devising a content strategy. Currently, consumers are looking to their favourite brands and creators for inspiring or uplifting content that helps them to forget the situation we find ourselves in or informative content that helps to improve it. There is also so much misinformation out there. Brands must ensure that, should they feel the need to reference COVID-19 in their content, that the messaging is fact checked and fake news-free.
The period of uncertainty that we are currently in is providing all of us with a great opportunity to show our true colours. Consumers will remember the way that brands made them feel at this time, long after the situation has changed. Those brands who show compassion, mixed with humour and intelligence will reap the rewards for years to come.
If you are interested in how your brand can harness the power of content creators, head to the Influencer website to find out more.
Ben Jeffries, co-founder and chief executive of Influencer.

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Lead generation: What we’ve learned so far during the covid-19 pandemic- Tempemail – Blog – 10 minute

Many agencies will be desperately wanting to focus on new business currently, but they will be feeling very unsure over how to proceed, and whether proceeding at all is even acceptable.
Working with 40 agencies on their lead generation, here are the questions we’ve been asked and the answers based on our experiences over the last two weeks.
Should we wait until all of this ends to start engaging in new business conversations?
Our stats, so far, tell us no.
New business conversations are happening every day. And are being well received.
Of the 40 agencies we work with, so far only a couple have stopped working with us since the crisis really took hold in the UK.
In March, three new agencies started working with us.
It seems those agencies who are able to, are putting increased focus on new business activities as quickly as they can.
Equally, the crisis doesn’t appear to have killed off marketeers’ desire to meet new agencies. Our team has so far seen no reduction in the conversations and introductions they are facilitating for the agencies we represent.
The intermediary Creativebrief has also seen all but two of their planned agency review processes continuing, and three new brands have kick-off processes in the last week.
Surely no one is at the other end of the phone?
The first day after Boris gave the announcement that we should all be working from home, I announced to The Future Factory team that we should all be focusing our outreach on emails, and pause any work on the phones. The team was quick to ask for clarification – what about contacts that they were already in touch with and whose mobile numbers they had, could they call them? Of course! And what about if switchboards are happy to forward your call to someone’s mobile. Yes, sure!
10 days later, 40% of the video meetings we had arranged have been secured and organised over phone calls instead.
Businesses and brands want and need commerce to continue. If you phone switchboard numbers, many are still staffed and will transfer you to the mobile of the person you’re trying to reach.
There’s so much hardship and uncertainty for so many people, I just don’t know how to talk about my agency?
This is good practice for life, but without a doubt applies now: Start by asking questions.
This is not the time to talk through your polished agency proposition, or reel off case studies.
What are clients’ challenges now? These have likely changed from two weeks ago. This might be a brief as yet unanswered by their incumbent.
Governments, consumers and marketeers alike are looking for expert guidance. If you start by asking questions, you’ll identify if you are that expert who might be able to help.
If you aim to offer support and build a relationship first and foremost, then new business might follow.
It goes without saying that you should approach conversations sensitively, with empathy and kindness. Think of your prospects as your neighbour rather than a sales opportunity. Proceeding as if there is no sale to be had is a good approach.
What can I hope to achieve from a video call with a new business prospect?
I wouldn’t be expecting to pick up new work immediately, but every new relationship started now and every conversation had now, adds to a pipeline your agency can focus on converting this year.
There will be a hell of a lot of lost revenue to be made up – by agencies and brands. The last thing you want is to be slow out of the gates when those gates re-open.
I feel like we’re at a disadvantage pitching for new business over video rather than face to face.
True, it’s harder to make that human connection, but equally, our current way of working is really levelling the playing field.
The view from your office and the size of your board room are no longer influencing factors in appointing an agency. All of your competitors are sitting in identical offices to yours.
What you say is now the no one thing that clients are paying attention to.
Give me hope this is all going to be ok?
Baby, there are briefs going to agencies as we speak.
That aside, there are lovely people, all feeling a bit more human and humble, looking for guidance, someone to talk to, and some no strings attached advice. That’s how you build a new business pipeline. Share the love and the money will follow.
What now?
We goddamn want to see 100% of you creative businesses alive and kicking on the other side of this, so on Friday 3 April at 9.30am we’re running a free online workshop.
In the one hour Google Hangout, we’ll share some of our top tips for winning new business using nothing more than the humble email. Send us an email if you’d like to sign up.
Alex Sibille, director and co-founder at The Future Factory.

ALEX SIBILLE

Director & Co-Founder

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How COVID-19 has impacted search results and how to develop an action plan to thrive- Tempemail – Blog – 10 minute

COVID-19 is impacting public health as well as the economy on a global scale. Such events always impact search behaviours and patterns. In the current crisis we have seen users turn to online search for immediate news and solutions and with the increase in working from home, there have been more users online searching for more hours of the day.
By looking at data across Google, Microsoft and Facebook we can pinpoint five industries that have been hit the hardest as well as five that have seen an increase in volume.
Five segments with biggest falls
Travel – This is not surprising as governments state people should be avoiding unnecessary travel and fewer consumers are looking to book any sort of travel. Searches for topics such as flight cancellations are very high though and ads related to these topics dominate the page. Facebook estimates that it will take the travel sector the longest time to recover from the crisis with the best guidance being to promote cheaper fares and easy cancellations and adjustments for future travel.
Bars and restaurants – In the UK, dine-in restaurants and bars are closed for the foreseeable future and volume has switched to searches based on takeaway and food delivery. Restaurants that had no online presence or route to deliver to the market are quickly looking for solutions and partnerships with providers such as Just eat or Uber Eats.
Automotive – Facebook forecasts the sector will not recover until the end of the year due to inventory that is already in the market that isn’t sold as well as supply chain issues for new builds. Search volume for automotive dealers has declined dramatically as consumers’ priorities change and users are only leaving the house for key work or to get essentials.
Live events / conferences – Public safety and limits on group size have seen venues cancelling shows and search volume for live entertainment has dropped sharply. Large conferences have either cancelled, postponed their events or are trying to host a virtual event instead. For example, Microsoft has transformed their annual Elevate event in Seattle into an online event available to all users across the globe.
Industrial and manufacturing – As manufacturing slows, we are seeing campaigns for manufacturing and industrial goods being impacted. There is a large drop in search traffic in terms related to manufacturing though the sector could quickly bounce back when the disease is under control.
Five segments with biggest gains
Health and medical – Searches for advice on protection for families and key steps to take are increasing. Consumers are using search more and more to find vital medication. Many advertisers are seeing increased ease in selling products online with conversion rates significantly higher than usual.
Charities – Google Ads supports a number of Google grant programs to allow nonprofits to advertise for free and search traffic has increased steadily for charities over the past few weeks.
Finance – Consumers are searching for help and advice at this time and we have also seen cost per clicks fall.
Media – We are consuming more and more entertainment at home and searches for terms related to on demand media in the home are significantly up.
Food – Unsurprisingly seeing a massive surge in users wanting to shop online and when supermarkets struggle to offer delivery slots they are searching for necessities from sites such as Amazon or smaller retailers that have an online presence and delivery service.
Communication is key
We know that in a time of crisis consumers seek positive interactions with brands and appreciate regular updates. In a recent global meeting, Facebook recommended that brands should be:

Authentic
Maintain proactive and frequent communication with customers
Set realistic expectations
Train customer service teams
Constantly monitor and act upon customer feedback

Push & SGFE virtual event
If the opportunities for your business are going to be reduced over the next few months then now is the time to strategise and be ready to recover losses. History shows that you cannot dig your way out of a hole, it takes time to formulate, disseminate and apply new strategies so planning and investment needs to start while you’re still reacting to the crisis.
There may also be smart ways to adapt your business that allow you to build your brand awareness and loyalty during this time and continue to earn revenue.
Push are a Google Premier Partner, Facebook Preferred Partner and Microsoft Elite Partner and have access to data and analytics from the key digital providers that could help you take the key actions needed in the current environment.
We have teamed up with Strategic Growth for Enterprise to provide a series of three webinars to help and support key businesses. SGFE are a group of experienced business coaches who have proven track records in building and growing businesses worldwide.
Sign up for our free first virtual event here on Thursday April 2nd at 2PM GMT. This session will cover the following topics:

Why the market downturn could have been predicted and what history tells us with reference to economic cycles
Insights from Google, Facebook and Microsoft on trends, actionable insights and strategies
Research and planning you need to do now

We will then have two follow up webinars on Thursday April 9th and Thursday April 16th. Sign up information will follow and these sessions will cover:

The top three actions to take now to be ready and outperform the market
Which ad copy trends are doubling click through rates and reducing costs per acquisition
When the market will reset and how to future proof your marketing plans

We know there are lots of webinars being offered at the moment but we are uniquely positioned to give insight due to our relationships with the key players in the digital market.
We run over ten events at Google each year so know how to provide simple strategies to businesses that get them the maximum benefit in the real world.
We will record the webinar and all those registered will receive a link to the recording shortly after the live event.
Nemash Patel, marketing manager at Push Group.

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Havas CCO Harry Bee on how it’s helping clients deliver ‘in-home’ creative- Tempemail – Blog – 10 minute

With many feeling claustrophobic and anxious as the coronavirus lockdown continues throughout the globe, Havas New York chief creative officer Harry Bernstein – known as Harry Bee by many – has found reasons to be positive, highlighting how creativity can help lift people up.
“When you’re dealing with a situation that has no map, we need to create the map – and the map is created through creativity,” Bernstein tells Tempemail. “I believe in the power of creativity. That’s why I took this career and now…creativity is needed more than ever.”
Creativity comes in many forms for Bernstein, lately. One is staying connected while remaining apart. Havas has created a virtual community with its workers. The team connects on Zoom meetings and virtual fireside chats while setting up production studios at workers’ homes.
“Me and our team at Havas have been really focused on what is happening, and what is happening is working from home,” he says. Havas NY’s chief executive, Laura Maness, recently commented to Bernstein: “Over the past five years all these companies have been in-housing all their creative. Now, everyone’s in-homing.” That means that every business that brought creative in-house is now wondering how to get work done, while Havas is successfully building in-home studios.

Harry Bernstein working from home

Havas is still cranking away at business, doing post-production work from home on current projects and projecting work on its six-month calendar. But in the short term, it means looking at different ways to produce things without a full crew and supporting creative ideas through consumer insight and social listening, plus being in service of clients’ messaging, especially at a time when the message is most important.
“You want to be service in this time, not prey upon fear or take advantage of someone in this situation,” notes Bernstein. For instance, Havas works with New York power company Con Edison, and beyond the ad work the agency does, the team also helps with messaging, using a mix of strategic, cultural and consumer insight to keep people informed.
The agency is seeing other ways to build campaigns during this time, leaning on its internal creative studio, Annex 88, and continuing to create through existing footage and assets, leveraging influencers and even building things in 3D, since the agency has that capacity.
Bernstein said the agency is ready to expand its influencer reach through TikTok campaigns, which it’s in the process of building.
TikTok’s irreverent place in social
“We were starting to embrace the TikTok community (before the coronavirus), which is flourishing and growing at home. If everyone’s at home, either dancing or telling stories or doing life hacks, it’ll be easy to incorporate products. And also it helps to show how the products will live when people are under these circumstances. It kind of plays together,” he says.
The main things Bernstein likes about TikTok over other social channels is its sense of fun.
“It’s just irreverent and fun. Twitter is a powerful tool, but sometimes it’s so heavy. (You say) OK, I’m going into Twitter, better be ready for what’s going to come down my pipe…it’s a wild ride. Sometimes, you look at Twitter for a half hour and then you cardboard all your windows and hide in your closet,” he jokes.
He thinks Instagram has a role of being a portfolio of people’s lives and showing where and how they’re working, while LinkedIn’s role is to deliver business information and best practices.
“Then TikTok is this irreverent, lighthearted, fun, music-driven, culture-driven tool that just is like an anomaly. The birth of it is people dancing at home. The tone right now is refreshing sometimes,” says Bernstein.
He notes the popular meme that quickly grew around the song called Corona Time, which is based on the beer but has taken on a new meaning, especially for younger generations.
“In some other channels it might be seen as crap, but in the irreverent world of TikTok it’s just fun,” he notes, saying that TikTok can help people feel creative, energized and optimistic in the face of all that’s going on.
A creative work-life balance
Bernstein says that Havas has always tried to create a solid work-life balance, but now it’s making sure people stay connected to that ethic. The agency is taking its offline programs online, consisting of its wellness programs of yoga and meditation, plus family time art classes and inspirational chats.
Bernstein is hosting one of those chats Thursday (3 April), a creative conversation with Zach Lieberman, an artist and educator based in New York City who creates artwork with code with a focus on building experimental drawing and animation tools, including augmented reality, which will be streamed on Instagram Live on the Havas NY feed for anyone to see.
Its yoga and meditation programs are also available to anyone on Instagram Live as well, and Bernstein says the sessions have grown from 50 employees to getting over 1,000 views.

Havas’ Creative Consciousness Instagram Live sessions

“We’re not only focused on our own community now, but the world at large, that’s been really well received. People have been texting me and DM-ing me and being like, ‘thank you, we need this’. If someone wants to meditate or do yoga, there’s a million other options. I’m just trying to make it as easy as possible and also make an excuse for people to put it in their in their day. I just think it’s really important…just making sure you’re giving people breaks,” he says.
Build in creativity and remain positive
Bernstein believes it’s important that people build in ways to be creative to these social distancing, stay-at-home days. Whether that’s building Lego kits with your kids – something Bernstein does with his two children – to taking time to meditate and think, or adding augmented reality to your projects, any time away from usual tasks may help.
“If you’re confined to a space, as much as you love and appreciate your space, that can be redundant, so the ability to augment that reality (is important),” he says, suggesting the augmented Zoom backdrops, Facebook AR and other ways to alter reality.
He states that creatives he knows are working on other ways to engage people during this time, helping spark creativity and positivity in others.
“I think true creativity has an optimism to it. Our job is to solve problems in a creative way. So now we have this huge problem,” but there are creative people working to solve problems in the creative space, whereas people in other industries like finance might see the sky as falling.
“There’s always going to be fears, always going to be concern about the future. But I think the pure creative part has a natural optimism to it,” he adds, saying that the creative marketing industry is used to disruption and that’s sometimes what it needs, especially as it works to help pull people out of their current malaise.
What’s next?
What happens when we’re allowed to return to normal? When we can come back to the office and don’t need to in-home our work? Aside from missing being with his kids all day, Bernstein thinks we’ll return with a greater connection to our coworkers.
“I really think it will bring a new freedom because we’ve done it at such scale now. It will give the ability to have more (people) work from home and free up some of the office life. There might be a new kind of attitude towards a work from home kind of scenario that we’ve been dancing with for five years and, and the value of it,” he says.
The ongoing online chats and everyone being in this major challenge together builds new bonds among coworkers, Bernstein believes. “I do feel like I’m feeling a stronger bond with my team, to be honest…a new level. When you’re tackling these real challenges, and you make it through together and you have some successes, there is there is a newfound connection, so I’m hoping for a grander, larger human connection…it just brings you back to basic.”

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Work from home can be the new normal, post COVID-19- Tempemail – Blog – 10 minute

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The conventional BCP plan is designed for a scenario, where the offices (one or many of them belonging to the Insurance companies) are not functional. In that case, how can business as usual be continued with the customers, distributors and the salesforce. “In the current scenario, when due to the 21 day national lockdown, when all establishments are closed, the BCP plans are not made for such a scenario,” says Mohit Rochlani, Director – Operations & IT, IndiaFirst Life Insurance. IndiaFirst Life Insurance has over 2500 agents, including the ‘feet on street’; the banca channel-network covered is 17,200; overall policy count is approximately 8.5 Lakh with a customer count of close to 7.75 Lakh. The overall employee count is 2800+ and they all have to be covered for work from home (WFH). How did IndiaFirst Life Insurance cope with the crises ? “We had set up the business from a WFH perspective – both in terms of business processes and customer service,” says Rochlani. The arrangement to WFH was made for a close to thirty percent workforce, which now has to be extrapolated to the entire workforce – over 2800 employees. The two pertinent challenges were – procuring the laptops for employees and making the necessary bandwidth available. “We anticipated the current situation, very early. On March 19. Last week, we initially tested sixty percent WFH and then scaled it up to hundred percent. We were able to procure the necessary laptops in the nick of time. All the necessary laptop procurement was done by the time the national lockdown was announced,” informs Rochlani. In the meantime, the necessary VPN licenses and the bandwidth was also procured.The underwriting teams, customer service and the investment operations are the three important functions for a life insurance company. They were able to operate in complete sync by the time the lockdown was announced. The company’s operations are ninety eight percent digitised, which helped in weathering the crises. The salesforce enters the customer details on a tablet. The forms are evaluated online by the underwriting team and a decision is taken. A number of customer service options – IVR, chabot, which is also available on WhatsApp were freshly communicated to the customers. “The 25 seater inbound call centre team was also tested last week for the WFH scenario. They are also operating from home currently,” says Rochalani. A remote monitoring help desk is operational, tracking the applications; number of VPN networks getting used; bandwidth usage, etc. The collaboration tools being used are office 365 and Microsoft teams. There are about 450 employees, who are using the VPN. The actuarial, IT, products team, employees accessing a shared drive; conducting VC sessions are done over the VPN.  The investments made recently on the IT infrastructure in the form of adopting private cloud and swift action on laptop and bandwidth procurement helped in adhering to the business continuity plan. There was no blackout period and the operations are as seamless as when they were before the lockdown. Work from Home as the new normal“Post the COVID-19 pandemic, the WFH concept will be extensively adopted, if not for all then for certain functions”, for example, at India FirstLife Insurance, there are certain underwriters who have been working from home. The allocation of the necessary infrastructure for enabling WFH will be another focus area for companies going forward.  “Companies will think whether it’s worth using the office space and bring people together for certain functions ?,” concludes Rochlani.

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New Age Tech Companies, AR, VR Firms Become Profitable Amid Covid-19- Tempemail – 10 minute

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With the PM announcing a 21 day lockdown, most people asked have been raising just one question. How to survive these 21 days? However, with the emergence and existence of technologies like Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), it appears that times are not that boring.
For now, you have the luxury of sitting in your room, wearing a virtual reality (VR) headset, and getting the feel of walking into a conference, a movie theatre or even watching a product demo. Reports have stated that with the outbreak of the pandemic Covid-19, there has been an increasing demand in VR technology and new-age technology since business continuity has taken priority. 
As per demands, companies into this form of business are speeding up, and even expanding their base. Consider companies like Hyderabad-based Imaginate and Gurugram-based Queppelin that are seeing an increased demand for VR, AR and MR technology from pan India and abroad.
What’s the uniqueness of VR but? Also, how different is it from video conferencing? Well, VR helps in situations where precision is required. People can pay better attention, for example, during lectures, or meetings. Additionally, it can also give a real-world feeling of being in a meeting room, or a conference. 
Advanced forms of older technologies like video-conferencing, webinars, email and remote access of devices are also gaining popularity now. Renowned companies are using Skype and Zoom to conduct meetings. Also, LogMeIn, a company that enables remote working through online meetings and remote access of devices said that there has been an increase in demand for virtual events, since the coronavirus pandemic has resulted in the cancellation and postponing of events.
IBM is said to help out is clients with remote capability offerings, upgrading their networks, and also enabling collaborative technologies to ensure productivity. Hiver, email collaboration company also has reported an upsurge. 
What’s interesting and motivating is that during tough times, people are seeing a ray of hope, and companies are coping up with new ways of combating the situation. That being said, it is proven again that technology emerges out to be a boon, even during critical times as this. 
 

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Marriott Suffers Second Breach Exposing Data of 5.2 Million Hotel Guests – Tempemail – Blog – 10 minute

International hotel chain Marriott today disclosed a data breach impacting nearly 5.2 million hotel guests, making it the second security incident to hit the company in recent years.
“At the end of February 2020, we identified that an unexpected amount of guest information may have been accessed using the login credentials of two employees at a franchise property,” Marriott said in a statement.
“We believe this activity started in mid-January 2020. Upon discovery, we confirmed that the login credentials were disabled, immediately began an investigation, implemented heightened monitoring, and arranged resources to inform and assist guests.”

The incident exposed guests’ personal information such as contact details (name, mailing address, email address, and phone number), loyalty account information (account number and points balance), and additional information such as company, gender, dates of births, room preferences, and language preferences.
The hospitality giant said an investigation into the breach was ongoing, but said there was no evidence that Marriott Bonvoy account passwords or PINs, payment card information, passport information, national IDs, or driver’s license numbers were compromised.
Marriott has also set up a self-service online portal for guests to check whether their personal details were involved in the breach, and what categories of information were exposed. In addition, it’s offering affected users an option to enroll in IdentityWorks, a personal information monitoring service, free of charge for 1 year.
The company has already taken the step of disabling the passwords of Marriott Bonvoy members who had their information potentially exposed in the incident, and they will be notified to change their passwords during the next login, as well as prompted to enable multi-factor authentication.

The incident follows a 2014 compromise of Starwood Hotels guest reservation database, which was acquired by Marriott in 2016. The breach, which exposed personal details of over 339 million guests globally, wasn’t detected until November 2018, leading to it paying a fine of £99 million ($123 million) to the UK’s data privacy regulator Information Commissioner’s Office under GDPR laws.
“The kinds of information disclosed in the latest Marriott breach might seem innocuous, but it is precisely this kind of intelligence that enables threat actors to better target attacks on consumers,” Gerrit Lansing, STEALTHbits’ Field CTO told The Hacker News via email today.
“Simply: the more I know about you, the better chance I have of fooling you. Compromised credentials remain one of the top vectors for this kind of compromise, and strong authentication before accessing sensitive information one of the best defenses.”

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Artificial Intelligence Startup Launches Branding Automation Service Worldwide- Tempemail – Blog – 10 minute

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ZeBrand announces the launch of its web-based platform, zebranding.com, designed to automate brand identity creation for startups and small businesses worldwide through their proprietary artificial intelligence-based algorithm.
The company solves a crucial pain point for businesses by offering a new way for startups to generate complete branding toolkits, onboarding packages, and commercial visuals, in record time, and supports business owners and startup founders who have a limited budget to hire a branding agency which could easily cost between $5,000 and $200,000.
“Most companies are aware of the importance of good branding, however, many lack the necessary resources to execute complete brand identity, which is then reflected in their growth,” says Ryo Kikuchi, Chief Executive Officer at ZeBrand. “We would like to make whole brand development and identity easy and available for everyone, regardless of their background or budget.”
ZeBrand currently provides its proprietary branding services to over 40,000 startups and established companies with budgets as low as $0 to $750 a year. The platform offers the benefits of a sophisticated algorithm built on the backs of close to 40,000 other brand identities that have been developed, collected and crunched into ZeBrand’s artificial intelligence.

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