Britain’s Huawei compromise puts Australia’s cyber hawks under pressure – Strategy – Cloud – Networking – Security – Software – Telco/ISP- Tempemail – Blog – 10 minute

The Australian arm of Chinese telecommunications giant Huawei has wasted no time in using its strictly limited inclusion in the United Kingdom’s 5G build to put the boot into Australia’s security apparatus, claiming the government here was given dud advice.
And so begins the great hectoring.
The telco equipment maker on Wednesday seized on the UK’s highly anticipated decision to allow the company some limited participation in the nation’s 5G rollout, despite frenetic lobbying from Washington to have Huawei banished as it is in Australia.
“This decision by the UK Government proves beyond doubt that there is a way to manage security on 5G networks without excluding vendors simply for being from a certain country,” Huawei Australia’s director of corporate and public affairs, Jeremy Mitchell said.
“It also demonstrates that the Turnbull Government was given incorrect advice that the Core and Radio networks cannot be separated on 5G – that is completely incorrect as the UK operators are now doing it in the real world.
The British decision not to go down the road of full exclusion is certain to be used as a precedent by Huawei to argue that fears surrounding its equipment and ownership really born of geopolitical friction and posturing rather than technical and employee security concerns.
The UK’s limited deployment, which comes swiftly after a sturdy election victory for the Conservatives, sends a firm signal that a key member of the post-war Five Eyes intelligence sharing network is prepared to manage its security risk exposure on its own terms rather than in lockstep with allies.
Make that ally. Johnson knows full well that allowing the UK’s cyber posture to be sock-puppeted by the US would not be a great starting point for reasserting the kind of national independence he fought the election on.
He also doesn’t want to be a price and standards taker beholden to a pair of hard-nosed Scandi manufacturers. 
Australia has been one of Huawei’s most difficult markets with the equipment maker very publicly excluded by both sides of politics from both the Tempemail Broadband Network and nascent 5G rollout.
The strong line being run out of Australian security agencies advising policymakers about the risks of allowing Huawei near Australia’s critical infrastructure has also been bolstered by US miltech-aligned thinktanks essentially seeking to set the narrative around cyber posture and risks.
A key proponent of thought leadership and research is the Australian Security Policy Institute that has never been shy of calling out growing regional Chinese influence or Huawei as a protagonist of extending Beijing’s reach.
While much of the concern aired about state sponsored cyber intrusion, espionage and interference is very legitimate, so too is the observation that many of the US-aligned miltech firms supporting ASPI drink from the publicly funded cyber protection trough.
There are strong commercial interests in maintaining and growing those markets, and supporting research and a strong public policy presence is a core tool in fostering public and political persuasion.
(It’s certainly been more effective than some of the cack-handed lobbying efforts of Facebook, Google and assorted other big IT vendors now copping it for not paying tax).
As a former colonial power whose reach helped create the two biggest republics in the world, Britain’s role in balancing competing American and Chinese demands was always going to be more politically nuanced and independent than Australia’s.
And the delivery somewhat more polished.
When Britain’s decision on 5G was made clear, it came after lengthy public discourse and debate followed by stage setting and then some diplomatic theatre. Johnson also had a major election victory under his belt and some domestic expectations to meet.
In contrast, Australia’s August 2019 decision was a rushed piece of deck clearing that landed immediately prior to yet another internecine execution of a Prime Minister.

We have been informed by the Govt that Huawei & ZTE have been banned from providing 5G technology to Australia. This is a extremely disappointing result for consumers. Huawei is a world leader in 5G. Has safely & securely delivered wireless technology in Aust for close to 15 yrs
— Huawei Australia (@HuaweiOZ) August 22, 2018
Amid the fracas of a leadership change there was essentially a void of leadership commentary or background on the 5G decision in the aftermath, with both politicians and securocrats transfixed by the second political implosion in as many terms.
Compare that to the plain speaking and necessarily long blog issued by the UK Tempemail Cyber Security Centre’s Technical Director, Dr Ian Levy.
There’s now a strong contest over what’s core, what’s non-core or edge (why do political promises come to mind) and whether allowing any ‘high risk’ vendors near 5G or fibre backhaul is a good idea.
Levy does appear to have rather a gift for calling bullshit on FUD and cyber Sinophobia with an eloquent spray.
“In 5G you need lots of smaller basestations as well as big ones, and the small ones will be on lampposts, bus shelters and other places that aren’t secure from physical interference by bad guys,” Levy observes.
“So, if your network design means that you need to run really sensitive functions processing really sensitive data (i.e. core functions) on an edge access device on top of a bus stop, your choice of vendor is the least of your worries and you probably shouldn’t be designing critical national infrastructure.”
Levy also cogently argues that for all of 5G’s promises, it will never be all things to all people. 
“The international standards that define what a 5G network actually is allow you to do all sorts of things, and some of those things could lead to security or operational risks that can’t be mitigated. That doesn’t mean you have to do them,” the NCSC technical lead says.
Contrast that with the views of Simon Gilding, who was until last December the Australian Signals Directorate’s head of signal intelligence and offensive cyber missions who has now become an ASPI senior fellow.
Gilding reckons it’s a pivotal moment in world affairs.
“If you have the keys to 5G networks, you will be trusted with the nervous system running down the backbone of every country which uses your gear and contracts you to service it,” Gilding write in ASPI’s earnestly titled zine, The Strategist.
“That includes critical infrastructure and safety-critical systems on which the lives and livelihoods of our citizens depend—traffic, power, water, food supply and hospitals. You get to be ‘The Borg’,” Gilding continues.
What Gilding omits to mention is that a major thrust of China’s technological evolution is to ensure it does not become beholden to Western technology systems for critical infrastructure that could compromise its own national security.
That spans across communications equipment, payment systems, social media and the internet as a whole. China is giving as good as it gets on that front, especially when it comes to rapid scaling (not that we need any more bike share schemes).
What critics of China’s rapid tech expansion often avoid mentioning is that policies of globalisation prosecuted in the UK and US under both sides of politics led to the Five Eyes losing their carrier equipment manufacturing capacity to a Scandinavian duopoly.
Malcolm Turnbull called it out when he left office and now the NCSC’s Levy is also sheeting home some obvious, if inconvenient, facts.
Under the heading “The market is broken” Levy points out that without Huawei, the UK would have been locked into choosing from the telco equivalent of Ansett and TAA.
“There are only three scale suppliers of 5G RAN kit that can currently be used in the UK: Nokia, Ericsson and Huawei. That’s crazy, so we need to diversify the market significantly in the UK so that we have a more robust supply base to enable the long term security of the UK networks and to ensure we do not end up nationally dependent on any vendor,” Levy said.
“Being nationally dependent on any vendor would be bad, but it would be particularly bad when that’s a high risk vendor. 
“We’re not nationally dependent on anyone now and the measures the government has announced today ensure that won’t happen in the UK in the future, regardless of the commercial drivers.”
Cue the Boris banquet in Beijing.

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Lake Macquarie City Council launches new community portal – Projects- Tempemail – Blog – 10 minute

Lake Macquarie City Council has rebuilt its online presence as it established a new digital service platform to streamline the way it engages with residents.
The new community portal was designed to offer council a single view of its customers and a personalised online portal through which forms could be accessed or submitted around-the-clock.
Applications and development coordinator Tom Eather told iTnews It was initially envisaged as a plug-in to the council’s existing website, however, a review of the website led to a significant widening of the projects scope.
“The website was built by the old communications manager mainly as a way of sharing council news,” Eather said.
“So there were about 5000 pages that were mostly content and full of council jargon, rather than services customers could use.”
Working with CMS provider OpenCities, the council designed a new site that could manage all of its current digital interactions and had the scope to incorporate any future functionality with minimal work or disruption.
Strong buy-in from the council’s chief executive helped ensure the expanded scope of the project was fully supported by the council and all of the divisions which suddenly had to come onboard.
Eather said that while the early stages had proved difficult due to the unexpected expansion, developing the new site and community portal using agile methodologies and a beta website on which customers could give feedback helped deliver a robust result.
“This was actually OpenCities’ first time doing a beta launch in Australia, I think because local government is typically quite risk averse by nature.
“But we’d definitely do it again. Our IT team is used to working that way, and the positive feedback helped keep the project on track.”
The only major complaint, Eather said, was that the old site and its search function were so broken users had just rote learned where to find the documents and services they needed, all of which was moved about in the rebuild.
Thankfully, the new site’s search function works fine those complaints are reducing as users figure out how to find the information and services they need.
Using data from Deloitte, the council estimates the switch to greater online service delivery will save almost $450,000 dollars in the coming year through reduced calls to its data centre and quicker processing times.

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Ad industry calls for delayed enforcement of CCPA- Tempemail – Blog – 10 minute

Five major advertising trade bodies are asking California’s attorney general to delay enforcement of the California Consumer Protection Act (CCPA) by six months so companies have more time to comply with the law.
The 4A’s, IAB, ANA, American Advertising Federation (AAF) and Network Advertising Initiative (NAI) have sent a letter to California AG Xavier Becerra, saying its members and other businesses don’t have sufficient time to implement regulations before the 1 July enforcement date given the “extraordinary complexity” of the law.
“Unfortunately, it is presently unclear when the rules will be finalized and whether they will be further amended,” the letter said. “Just five months before enforcement is scheduled to begin, companies that are subject to the CCPA are faced with the likelihood that the draft rules could substantially change from their present form and impose entirely new requirements.
“Thus, in order to avoid consumer and business confusion with respect to the new rules, we request that you further delay the enforcement of the law to begin six months from the date the CCPA regulations become final,” concluded the letter. “This short deferral will give businesses the time they need to understand and effectively operationalize the rules helping ensure consumers have access to the rights afforded under the new law.”
The intent of the law is to give internet users more control of their personal data by allowing them to prevent the sale of their information to third parties and forcing businesses to disclose where their data is going.
The state began its consumer privacy initiative in December 2017. The first form of the CCPA bill was passed in September 2018. The most recent amendments were approved last October, and it went into effect on 1 January this year.
Despite the long runway, the trade groups said it’s “presently unclear when the rules will be finalized and whether they will be further amended.”
“[T]he draft rules imposed on businesses entirely new recordkeeping obligations, notice requirements, and verification rules, among many other novel requirements,” the letter said. “Businesses are still contending with the proposed regulations’ new mandates and are working earnestly to adjust their systems and build new processes to facilitate compliance.”
Early last year, the IAB sat in front of congress to criticize the CCPA. It called for a federal consumer privacy regulation that would avoid a patchwork of varied state-by-state acts.
“While well-intentioned, their rigid frameworks impose significant burdens on consumers, such as rampant over-notification leading to consent fatigue in consumers and creating an indifference to important notices regarding their privacy,” IAB executive vice-president for public policy, Dave Grimaldi, said last February.
The 4A’s and ANA recently came together in criticism of Google’s decision to rid its Chrome browser of third-party cookies, another move it said would negatively impact its members.
The letter to the California AG was signed by Grimaldi; Dan Jaffe, ANA group executive vice-president of government relations; Alison Pepper, the 4A’s senior vice-president; Christopher Oswald, ANA senior vice-president of government relations; David LeDuc, NAI vice-president of public policy; and Clark Rector, AAF executive vice-president of government affairs.
Read the full letter below:
Dear Attorney General Becerra:
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands across every segment of the advertising industry, including a significant number of California businesses. Our members engage in responsible data collection and use that substantially benefits consumers and the economy, and we strongly support meaningful and effective privacy protections in the marketplace.
Although the California Consumer Privacy Act (“CCPA”) went into effect on January 1, 2020, the final regulations have not yet been promulgated, leaving our members and thousands of other California businesses uncertain concerning their ultimate compliance obligations. Given the extraordinary complexity of the law and the wide range of open issues to be clarified from the draft guidance, there will not be sufficient time for many businesses to effectively implement the final regulations prior to the anticipated enforcement date of July 1, 2020. We therefore ask you to delay enforcement of the CCPA until at least six months from the date of finalization of the rules implementing the law, in order to provide businesses a sufficient time period to implement the new regulations before being subject to enforcement.
I. It is Appropriate to Provide Businesses a Reasonable Period of Time to Implement the New Regulations
As soon as the California Legislature passed the CCPA, it was clear that the law’s requirements would evolve through both the legislative and rulemaking process. It was not clear, however, that the key CCPA provisions would be substantially amended so close to its effective date, and that the rules implementing its terms would not be finalized until after the law became operative.
While we recognize that the amendments in the California Legislature delayed the development and formal release of draft regulations implementing the CCPA until October 11, 2019, these draft rules presented significant new and unprecedented requirements, such as the requirement for a business upon receipt of a consumer opt-out request, to “notify all third parties to whom it has sold the personal information of the consumer within 90 days prior to the business’ receipt of the consumer’s request that the consumer has exercised their right to opt-out and instruct them not to further sell the information.” Moreover, the draft rules imposed on businesses entirely new recordkeeping obligations, notice requirements, and verification rules, among many other novel requirements. Businesses are still contending with the proposed regulations’ new mandates and are working earnestly to adjust their systems and build new processes to facilitate compliance.
Unfortunately, it is presently unclear when the rules will be finalized and whether they will be further amended. Just five months before enforcement is scheduled to begin, companies that are subject to the CCPA are faced with the likelihood that the draft rules could substantially change from their present form and impose entirely new requirements. Publications disseminated by your office indicate that the draft rules will be revised not only after input received during the initial comment period, but that you will also hold at least one subsequent 15-day comment period on the content of those updates. If any changes to the regulations are made that constitute “substantial and sufficiently related” changes, the Attorney General (“AG”) must provide for at least a 15-day public comment period. If, on the other hand, any of the changes to the regulations are “substantial, but not sufficiently related” changes, the AG must issue a new notice in the California Regulatory Notice Register and provide for a new 45-day public comment period. The rules will not be effective until the rules are submitted and reviewed by the Office of Administrative Law, further reducing the time available to businesses to implement the regulations. This timeline increases the likelihood that the draft rules will not be finalized before, or only a short period prior, to the law’s July 1, 2020 enforcement date.
We and our members strongly support the underlying goals of the CCPA. The limited and quickly shrinking time before the existing enforcement deadline, however, will place business in a nearly untenable position. Without final regulatory requirements, business will be unable to make operational changes to their systems, further delaying finalization of their compliance programs. Businesses should be afforded an appropriate time period to implement the new regulations once they become final and before being subject to enforcement.
II. Providing a Reasonable Period of Time for Implementing the New Regulations Benefits Consumers
While the law instructs the AG not to bring any enforcement action prior to July 1, 2020, there is no restriction on you providing a reasonable period of additional time for California businesses to review and implement the final regulations before initiating any enforcement actions. Thus, in order to avoid consumer and business confusion with respect to the new rules, we request that you further delay the enforcement of the law to begin six months from the date the CCPA regulations become final. This short deferral will give businesses the time they need to understand and effectively operationalize the rules helping ensure consumers have access to the rights afforded under the new law.
Business attempts to comply with an incomplete legal regime risks causing significant consumer frustration and the implementation of inadequate or duplicative compliance tools. While we understand that your office is working expeditiously to provide clear rules for businesses to operationalize the CCPA, the clock is working against well-intentioned businesses in their compliance efforts.
We urge you to give California businesses the opportunity to understand what is required under the law before they are put at risk for being penalized for violating its terms.
* * *
While our members support California’s intent to provide consumers enhanced privacy protections, the evolving nature of the CCPA and the draft nature of the proposed rules makes the current enforcement date of July 1, 2020 a difficult deadline for businesses and consumers alike. Consumer privacy is best served when businesses that leverage data do so in accordance with clear and concrete laws and regulations that present them with adequate time to adjust their practices to come into compliance with the new requirements.
We urge you to accept this proposed six-month enforcement moratorium, thereby giving businesses throughout the United States that operate in California adequate time to prepare to adhere to the law’s final form. Delaying the CCPA’s enforcement in this manner will help ensure that businesses can effectively provide consumers with the new protections and rights that the law and its implementing regulations require.
Thank you in advance for consideration of this request.

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How to Clear Data Facebook Collects About You from Other Sites and Apps – Tempemail – Blog – 10 minute

Facebook is one of the world’s biggest advertising platforms, and that’s because it knows a lot about you, me, and everyone.
Facebook uses many tools to track people across the Internet, whether they have an account with the social networking site or not, and most of them rely on the online activity data other apps and websites share with Facebook.
Everything we do online generates an extensive amount of behavioral data, from buying clothes to looking for hotels, which apps and websites often share with advertising companies, allowing them to build more accurate profiles of your interests and needs.
However, after facing worldwide criticism over privacy and data breach controversies, Facebook last summer announced a privacy tool, called Off-Facebook Activity, which gives users more control of their data collected by Facebook.

Starting today on Data Privacy Day 2020, the Off-Facebook Activity feature is now available to every user around the world, which was initially made only available to users in Ireland, South Korea, and Spain for testing.
Initially introduced as “Clear History,” the tool offers users a clear summary of what information Facebook holds on you based on other apps you used or websites you’ve visited and also lets you delete it from your account if you want to.

“Other businesses send us information about your activity on their sites, and we use that information to show you ads that are relevant to you. Now you can see a summary of that information and clear it from your account if you want to.”

How to Use Off-Facebook Activity Tool?

However, it’s important to note that the feature doesn’t actually allow users to delete their browsing information from Facebook servers; instead, it simply lets users dissociate collected data from their Facebook account.
For example, I tried it and found that over 1000 apps and websites had shared my online activity with Facebook in the past 180 days, many of which are news, banking, and healthcare organizations, and even LinkedIn.
To access Off-Facebook Activity tool:

Go to ‘Settings & Privacy’ in your Facebook app,
Select ‘Off-Facebook Activity,’
On the next screen, you are provided with a list of all the websites and apps that had shared your data with Facebook.
You can choose specific apps to see how many interactions you had with them.
You can download activity details by clicking on the number of interactions and clicking Download Activity Details at the bottom of the popup.
If you’re very concerned about the data that Facebook holds on you, it’s worth clearing your history by clicking on the ‘Clear History.’

It should also be noted that after using the “clear history” option, you will be logged out of certain websites you have accessed using your Facebook account.
Besides this, clearing history doesn’t stop third-parties from future data-sharing, and there’s another option, called ‘Manage Future Activity,’ which also doesn’t restrict Facebook from receiving your activity data from the businesses in the future. It’s just, the new information won’t be associated with your account.
Still, it’s a remarkable step forward towards transparency and control, as Facebook rivals such as Google don’t offer anything comparable to the “Off-Facebook Activity” page.

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Starring Maisie Williams, Audi’s Super Bowl spot marks a new chapter in its advertising- Tempemail – Blog – 10 minute

Audi’s Super Bowl ad is a youthful, musical breakthrough into sustainability messaging. But despite the star-studded casting of Maisie Williams, the ad is more than a Big Game commercial: it’s the first test of the brand’s entirely new marketing strategy.
Picture the scene. You’ve just found out you’ve won your first ever automotive client. The brief is exciting: a total global repositioning campaign with a great budget.
The brand loved your ideas and wants to get started straight away. It wants that big, hero film you pitched ready to go live by the last week of January. But it’s already November.
“Is there any flex on the launch date?” No. Because the ad’s going to run in a 60-second slot during the Super Bowl.
That’s what happened to 72andSunny Amsterdam, which won the Audi account at the end of last year.
The task at hand was also huge: present Audi as a progressive, design-obsessed, digitally connected, electrifying and sustainable car brand that still prizes the customer experience and engineering. The agency was, at first, overwhelmed with the scope of the challenge and the epic imagery it might require.
“We thought of scripts that had people building rockets and marching against things,” recalls Rey Andrade, executive creative director at 72andSunny. “And we entertained that for a minute because we needed to get it out of our system.
“But then we quickly landed on the idea that we need to have fun. We need to find a way to talk about progress in a way that’s modern. People are getting really tired of getting lectured at by brands, so we said, ‘let’s be a little bit more populist about this’. Let’s make something people can smile at.
“Once we edited the brief in that way, it really started to unlock better ideas.”
The final idea was something rather unexpected from Audi, which has never shied away from the irreverent but has also never quite embraced populist joy.

The spot opens with Maisie Williams climbing into an electric Audi E-tron. She gets stuck in traffic in the middle of a polluted cityscape, and becomes exasperated at the petrol fumes, trash, chaos and warnings of climate change on the radio.
The music then cuts to her singing one of the most recognizable songs of the last decade: Let It Go from the Disney movie Frozen.
“Our initial worry was that this is not an easy song for anybody to sing,” says Andrade. “But [Williams] put in the work and she wasn’t shy about it either.
“I think there are other actors we could have put into that role that might have made it feel more self-important than it needed to be. I think her performance and her expressions… help the audience know that we’re not taking ourselves too seriously.
“We have a big message and we’re serious about what we’re doing as a brand. But it’s not a lecture.”
As the music builds to its storm-raging, cold-not-bothering crescendo, a cast of characters joins in the song. The landscape around Williams also grows more surreal.
The shoot, Andrade admits, was intense under the time pressure. But it was also “probably the best boot camp for understanding what an automotive production can feel like” – a needed lesson for a shop inexperienced in the legal regulations of advertising cars.
‘The first chapter’
The film produced was never meant to be known as ‘the Audi Super Bowl ad’. The client, head of brand Sven Schuwirth, asked for an ad to promote the Audi E-tron Sportback. The timings simply happened to align.
The commercial will be rolled out around the world after Sunday’s (2 February) game. It will be supported by the brand’s “biggest ever” activation across TV, digital and social.
“For us, it’s simply the start of the first chapter of our overall new brand campaign,” Schuwirth says. “Our aim is to become the most progressive premium brand.”
Audi plans to do this not with a convoluted brand strategy but with a complete operational overhaul.
It’s shifting focus to sustainability, design and digital, while the electrification of its fleet underpins the next generation of ‘Vorsprung durch Technik’; the company aims to introduce around 30 electrified vehicles by 2025 and become carbon-neutral by 2050.
Products as ‘ambassadors’
Schuwirth has revamped his marketing strategy to coincide with the revamp of the organization. He’s given his agency three key tasks – regenerate the brand, “emotionalize” the brand and futureproof the brand’s perception in terms of sustainability and electrification.
But he’s also bucking traditions with regards to going to market.
“In the past, we always produced dedicated or isolated product launch communication pieces, like every other automotive company,” he explains. “We are going to stop spending on isolated products in the traditional way and try to launch products under the umbrella of the brand a bit more consistently.
“We will simply take all our products or services… and instead [use them] as ambassadors of that brand story.”
With Audi rewriting the rules of automotive branding just as Andrade’s team is learning them, it’s fair to say 72andSunny’s Amsterdam office has had an interesting three months.
But it’s also been blessed with a bit of Super Bowl luck: both Williams and Let It Go featured in the first script, and the creative team managed to land both the in-demand star and the famous song.
“I think it was also kind of fortunate that we were allowed to do the pitch work without [having to think], ‘OK, this is going to run at the Super Bowl’,” says Andrade.
“All of those considerations could have really distracted us from just thinking about the brand itself.”

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What marketers can learn from Twitter’s most creative launch campaigns- Tempemail – Blog – 10 minute

Twitter is proving its worth as more than just a place where celebrities give their opinions and people share their every thought about life. It’s also a great place to do business.
Twitter has become the go-to place for marketers to launch new products and campaigns.
So you can see what really works, Twitter’s Next and Arthouse teams have curated a list of some of the most creative campaign launches of 2019, highlighting why each made such a big difference.
According to a new study from Bain & Company, marketing launches are proliferating and using the launch best practices allows businesses to realize 1.5 to 2 times higher revenue growth rates for a brand — proof a campaign that really gets to the heart of what makes a brand unique can boost a business’ bottom line. And the following campaigns have resonated strongly with the social media giant’s users, with the strong buzz helping boost each brand’s respective sales.
The following list includes dogs, chicken nuggets and even popsicles, with each brand making the kind of splash that consumers didn’t forget about in a hurry. Three of the brands – NBA2k, Popsicle and The Ritas – were brought to life at Twitter’s experience at this year’s CES, showing visitors why they made such a difference.
So, if you’re looking to launch a Twitter campaign that makes a big splash, it’s probably time to start taking some notes.
Best purpose driven launch


Subaru showed how much it loves dogs with this heartfelt campaign as part of the Japanese car brand’s Subaru Loves Pets month. The brand’s first ever #MakeADogsDay shined a light on dog’s in shelters, inspiring its followers to adopt, and it drove awareness through Twitter by spotlighting “underdogs” like
Doug the Pug. Created by Carmichael Lynch agency, this campaign was a huge success, not only helping several dogs find a home, but also helping drive donations to America’s ASPCA. Woof.
Best ‘only on Twitter’ campaign


When Wendy’s discontinued its popular Spicy Nuggets in 2017, some Twitter users reacted in shock. One of them was popular rap artist Chance the Rapper, who responded with a prayer for the fast food giant to help bring them back. The tweet generated a lot of attention, which Wendy’s and its agencies (Spark Foundry WW and VMLY&R) smartly tapped into by composing a Tweet pledging to bring them back, but only if it got more than 2 million likes. In less than 48 hours, the likes hit their target, and Wendy’s made good on its promise. You shouldn’t usually leave things to chance, but Wendy’s will be happy that it did here.
Best connection to culture


Audi tapped into American Football’s annual Big Game to help boost the launch of its e-tron SUV, the car brand’s first fully-electric model. First previewing the car’s launch with the e-tron #SB53 ad on Twitter to build excitement, Audi then fully unveiled the car during the game itself. Along with agency partners PHD, Venable Bell & Partners, and M/H VCCP, Audi capitalized on the event’s passionate audience and it netted the higher number of video views on Twitter during the game among automotive brands.
Best pre-launch tease


In order to launch the new Chapter 2 mode, Fortnite took the game offline to build excitement for 36-hours. During this dark period, the company hid its 12,000+ tweets and pinned a tweet of a black hole, leaving fans clueless and eager to find out clues to get more information on what was coming. This pre-launch campaign was a huge success, hitting the top of the worldwide trending list – proof Fortnite still has the power to surprise its fans nearly three years on from its original launch.
Best product launch


With help from Mindshare and its internal creative agency, U-Studio, Unilever re-launched the iconic ice lolly the Popsicle Double Pops after issuing a rallying call on Twitter, asking for one hundred thousand likes in order to bring it back. This campaign galvanized the product’s fans and caught the attention of media outlets too — later this year, the Double Pops will finally return.
Best brand launch


Disney’s new video streaming service Disney+ made a big impression with a thread that contained more than 600 tweets that highlighted the breadth of the shows and movies it has to offer. It supported the thread with custom emojis and an easy-to-use button that meant those that hearted the tweet would be
sent to a page to subscribe. This campaign really highlighted what makes Disney+ so unique, while also turning the heads of Netflix and Amazon Prime users.
Best brand voice


Spritz canned wine cocktails, The Ritas, with the help of Dentsu and Draftline, challenged their followers to declare their love for a special flavour they were in the process of relaunching. They wanted to spotlight the return of its popular CRAN-ber-Rita drink and did just that with this playful campaign that kept its fans
guessing; this campaign absolutely nailed the irreverent tone that The Ritas is so famous for.
Best use of live-streaming


Whenever 2K launches a new NBA2K video game, it knows fans love to shout about what new stats their favourite basketball players have picked up for the new version and whether they’ve gone up or gone down. For the launch of NBA2K20, with help from Liquid Advertising and BSSP, the game made a live event revealing some of the top NBA stars’ ratings live on Twitter. This helped boost pre-orders and achieved a total viewership of 825,000 users. At its peak, the #2KRatings hashtag also went to number 2 in the world trends. Not bad, eh?
Best digital to physical activation


As frozen pizza brand DiGiorno started being listed by new delivery services like Amazon Fresh or UberEats, Twitter users mocked the brand’s long-standing “It’s not delivery, it’s DiGiorno” tagline. But DiGiorno successfully turned the conversation around by announcing it would deliver free pizzas to some Twitter users as part of Tempemail Pizza Day. DiGiorno, and its agencies OpenMind and Weber Shandwick, leveraged a Promoted Trend Spotlight ad product on Twitter and implored people to Tweet their city if they wanted DiGiorno to deliver to them. The brand ended up delivering over a thousand pizzas and generated lots of good will, proving how you can turn a negative into a positive.
Best way to fuel fans


As millions of fans eagerly awaited the fate of Jon Snow and co. for Game of Thrones’ final season, HBO with the help of Hearts & Science and Bond, launched the creative #ForTheThrone campaign on Twitter. It gave fans a place to receive exclusive first look content, including 18 character posters and 20 new
character emojis, and a forum to talk about the new season’s most controversial twists (don’t worry, no spoilers from us). This created a firestorm of conversation leading up to the premier and, in just 24 hours, HBO matched 33% of all 2018 #GameOfThrones mentions.
Best use of creators


Making a campaign around financial health stand out on Twitter isn’t easy, but BlackRock achieved exactly that with the launch of its annual Global Investor Pulse Survey. Partnering with athletes, parents and prominent figures across various industries, BlackRock, with help from Adaptly, Mindshare, and Edelman, reached a massive audience, driving conversation around the links between financial health
and well-being. The campaign achieved a 25% lift in brand awareness among those who engaged with it, proving financial campaigns can resonate with users just as strongly as consumer brands; it’s all in the execution!
Best short-form video


The conversation around healthy eats is becoming more and more of a topic. That means fast food chains must continue to adapt and innovate their products to serve a generation that wants convenience, taste and health, all in one package.
Dunkin’ addressed these challenges head on by expanding its menu selection to satisfy health-conscious consumers. With offerings far outside of the donut category, Dunkin’, along with Publicis Groupe and BBDO, turned to Twitter to raise awareness of the launch of its new protein-packed breakfast options. Dunkin’ was one of the first brands to partner with Twitter ArtHouse to optimize its highly visual TV commercial to create compelling, feed-stopping assets with consistent branding.
Watch this video produced by Tempemail in partnership with Twitter to further explore the most creative launches on Twitter this past year, the power of launch and why it’s important.

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Alkem Laboratories Chooses SAP Ariba Solutions to Accelerate Procurement Transformation- Tempemail – Blog – 10 minute

SAP SE, announced Alkem Laboratories (Alkem), a leading Indian pharmaceutical company committed to enabling people around the world to live healthier lives by increasing access to its high-quality healthcare solutions, selected SAP Ariba solutions to help digitalize procurement and increase efficiencies in line with its growth strategy.
Established in 1973, Alkem is engaged in the development, manufacture and sale of pharmaceutical and nutraceutical products with global operations in more than 50 international markets. With five research and development centers around the world housing about 500 scientists and over 1,500 product filings, Alkem is emerging as a significant player at the global level.
To sustain future growth, the company is now focused on improving efficiency and optimizing costs across all processes, which will give Alkem a greater competitive advantage within a cost-conscious market. By digitalizing its source-to-settle process, Alkem expects to transform the buying experience with intelligent insights and better supplier collaboration as well as increase transparency and sustainability.
“Digitalizing procurement can transform supply chains and support growth strategies,” said Ben Redwine, chief operating officer, SAP Ariba Asia Pacific Japan. “Alkem’s unwavering commitment is to make a difference to patients’ lives around the world — a commendable goal we hope to support by accelerating its adoption of Intelligent Spend Management. Our SAP Ariba solutions will help Alkem reduce costs, improve efficiency, increase transparency and encourage supplier collaboration while integrating with existing systems including SAP S/4HANA — which will help the business run better and, in turn, improve more people’s lives.”
With the SAP Ariba Strategic Sourcing portfolio, Alkem will be able to manage its sourcing, contracting and spend analysis processes across direct and indirect materials and services — all in one place. The SAP Ariba Snap program includes enterprise-class procurement offerings meant to help fast-growing midsize companies move quickly to the cloud. Alkem chose these SAP Ariba solutions because of their breadth, depth and reach:
· Breadth: End-to-end source-to-settle platform with native integration with SAP S/4HANA®· Depth: Best-price discovery with sourcing strategies and competitive bidding· Reach: Reduced crisis management through better supplier collaboration and order transparency

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Virgin Media hits back at BT with ‘B*****T’ billboard jibe- Tempemail – Blog – 10 minute

Virgin Media has hit back at BT after the telecom competitor erected a cheeky billboard in Bristol in a bid to oust its competitor.
Keen to win over Virgin Media’s 300,000 customers in Bristol, BT placed the provocative billboards in a bid to convince local residents to opt for its services. The billboards call out at passers-by – ‘Bristol. Don’t settle for Virgin. Get ultrafast Full Fibre with more reliable speeds than Virgin M200 and M350.’
Virgin Media responded to BT’s ‘bullshit’ ads by placing mobile billboards in front of BTs. Against the backdrop of Virgin’s branded red, the ad erected on its vans read’s ‘B*****T Our fastest average speed in Bristol is 516Mbps. That’s loads faster than BT Enough said.’
It is being supported by content on Virgin Media’s social media channels with the potential to bring the billboards to other areas in future.
It comes off the back of news that, through private investment, Virgin Media hopes to deliver more than half of the government’s broadband target by the end of 2021.
Discussing the stunt, Cilesta Van Doorn, brand and marketing director at Virgin Media said: “BT’s broadband bunkum just couldn’t go unchecked. Residents of Bristol won’t be fooled by BT’s babble and we look forward to welcoming anyone who wants to experience life in the fast lane with our superior ultrafast speeds. With a reliable future-proof network that is bringing gigabit speeds to Bristol and more of the UK, Virgin Media is, as always, leading the charge – catch us if you can.”
Adding to this, Al Mackie, chief creative officer, Rapp UK said: “Virgin Media, as all the great Virgin brands, is about disrupting the market and making it better for consumers. While they have the fastest widely-available broadband in the UK they haven’t lost that challenger belief and will stand up to the dubious tactics of the other broadband providers.”

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CBSE & Adobe India Announce Winners of Creativity Challenge Celebrating 150th Birth Anniversary of Mahatma Gandhi- Tempemail – Blog – 10 minute

Central Board of Secondary Education (CBSE) and Adobe India today announced the winners of Creativity Challenge, after concluding its final round of judgement in the Tempemail Capital Region (NCR) today. Launched in October 2019 honoring the 150th birth anniversary of Mahatma Gandhi, the Creativity Challenge is the first-of-its-kind contest designed towards encouraging students from across 20,000 CBSE affiliated schools to showcase their creative expression, digital skills, and personal vision depicting how Gandhian values can help the world today prosper.
Springdales School (Pusa Road, New Delhi), Jawahar Navodaya Vidyalaya (Ahmednagar, Maharashtra) and East Point School (Vasundhara Enclave, New Delhi) emerged as winners among 4,500 plus schools across India that submitted project entries using various Adobe Creative Cloud tools. They were honoured for their creative work in a felicitation ceremony in the presence of Shantanu Narayen, Chairman, President and CEO of Adobe. While the winning teams in the three defined grade categories will be given an all-expenses-paid trip to Adobe’s global headquarters in California, USA, the top nine schools will win an annual subscription to Adobe Creative Cloud to further their creative potential for long term growth.
Dr. Anita Karwal, Chairperson, CBSE said, “In the current digital era, CBSE believes that technology and creative skills are key to long-term development of all students in India. In line with this, we continue to launch critical steps and programs for enabling the digital and creative acumen of young minds across our nation. Our partnership with Adobe for Creativity Challenge in schools was a milestone initiative that boosted creativity in India’s classrooms, while celebrating the ethos of Mahatma Gandhi’s philosophy and learnings during this momentous year of his 150th birth anniversary”.
Shanmugh Natarajan, VP – Products, Adobe India said, “Honouring the 150th birth anniversary of Mahatma Gandhi, we at Adobe are proud to have partnered with CBSE to launch The Creativity Challenge to bring to life our vision of enabling ‘Creativity For All’. It is heartening to see the overwhelming participation received by the contest from schools across all corners of India – encouraging young minds to the opportunity to experience how the powerful collaboration of imagination and innovation can help them maximise their potential, and truly thrive in the long run”.
The CBSE – Adobe Creativity Challenge saw the participation of students from 6th Grade through to 12th Grade, where they leveraged Adobe Creative Cloud tools to prepare and submit creative projects across nine themes related to sustainable development goals and life of Mahatma Gandhi. The winning team was selected by an elaborate panel of judges representing India’s educational, business and creative landscape – including Dr. Anil Sahasrabudhe, Chairman of AICTE, R. Ramanan, Additional Joint Secretary & Mission Director at NITI Aayog, Prakash Sharma, CFO, Tempemail Skill Development Corporation (NSDC), Kamal Bali, MD & President of Volvo Group, Ravinder Pal Singh, CIO of Vistara, and Nandita Abraham, President of Pearl Academy, among others.

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Free webinar: Time is precious, find out how to use it more wisely in 2020- Tempemail – Blog – 10 minute

How do we spend our time at work? And are the ways we’re working together actually working? Constant emails, message notifications, unexpected meetings.
The creative industries are in the grip of a cultural pandemic: ‘work about work’ – the tasks and meetings that should be used to optimise and streamline working habits – is getting in the way of meeting the real objectives. Research from Sapio Research on behalf of Asana has found that well over half (60%) of office hours are spent on ‘work about work’. At a time when the demands on creative industry workers already far outstrips their resources, that can lead to missed targets and all the stress and hassle that comes along with that: fully 75% of creatives have suffered from burnout in the last six months.
This special Drumcast, in partnership with work management solutions provider Asana, will examine the Anatomy of Work in order to determine how best the issue of ‘work about work’ can be addressed and improved.
Asana’s head of global community Joshua Zerkel will take you through the research, pulling out insights from individual countries and sectors, and will offer solutions to a phenomenon that is putting the brakes on productivity in our industry.
For instance, while many of us instinctively know that many hours spent in meetings are wasted, it might come as a surprise that workers unnecessarily spend over five hours per week distracted by notifications and switching between apps.
To register your interest for this special free Drumcast in partnership with Asana, click here.
Download the free Anatomy of Work Index whitepaper from Asana.

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