Magecart Targets Emergency Services-related Sites via Insecure S3 Buckets – Tempemail – Blog – 10 minute

Hacking groups are continuing to leverage misconfigured AWS S3 data storage buckets to insert malicious code into websites in an attempt to swipe credit card information and carry out malvertising campaigns.
In a new report shared with The Hacker News, cybersecurity firm RiskIQ said it identified three compromised websites belonging to Endeavor Business Media last month that are still hosting JavaScript skimming code — a classic tactic embraced by Magecart, a consortium of different hacker groups who target online shopping cart systems.
The unpatched affected websites host emergency services-related content and chat forums catering to firefighters, police officers, and security professionals, per RiskIQ.

www[.]officer[.]com
www[.]firehouse[.]com
www[.]securityinfowatch[.]com

The cyber firm said it hasn’t heard back from Endeavor Business Media despite reaching out to the company to address the issues.
As a consequence, it’s working with Swiss non-profit cybersecurity firm Abuse.ch to sinkhole the malicious domains associated with the campaign.
Amazon S3 (short for Simple Storage Service) is a scalable storage infrastructure that offers a reliable means to save and retrieve any amount of data via a web services interface.

These virtual credit card skimmers, also known as formjacking attacks, are typically JavaScript code that Magecart operators stealthily insert into a compromised website, often on payment pages, designed to capture customers’ card details in real-time and transmit it to a remote attacker-controlled server.
Last July, RiskIQ uncovered a similar Magecart campaign leveraging misconfigured S3 buckets to inject digital credit card skimmers on 17,000 domains.

In addition to using JavaScript to load the skimmer, RiskIQ said it discovered additional code that it calls “jqueryapi1oad” used in connection with a long-running malvertising operation that began in April 2019 and has infected 277 unique hosts to date.
“We first identified the jqueryapi1oad malicious redirector — so named after the cookie we connected with it — in July of 2019,” the researchers said. “Our research team determined that the actors behind this malicious code were also exploiting misconfigured S3 buckets.”

The code sets the jqueryapi1oad cookie with an expiration date based on the outcome of a bot check and creates a new DOM element in the page into which it’s been injected. Then it proceeds to download additional JavaScript code that, in turn, loads a cookie associated with Keitaro traffic distribution system (TDS) to redirect traffic to scam ads tied to HookAds malvertising campaign.

“The domain futbolred[.]com is a Colombian soccer news site that’s in the top 30,000 of global Alexa rankings. It also misconfigured an S3 bucket, leaving it open to jqueryapi1oad,” the researchers said.
To mitigate these threats, RiskIQ recommends securing S3 buckets with the right level of permissions, in addition to using Access Control Lists (ACLs) and bucket policies to grant access to other AWS accounts or to public requests.
“Misconfigured S3 buckets that allow malicious actors to insert their code into numerous websites is an ongoing issue,” RiskIQ concluded. “In today’s threat environment, businesses cannot move forward safely without having a digital footprint, an inventory of all digital assets, to ensure they are under the management of your security team and properly configured.”

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NAB targets 250,000 sign-ups to VoiceID – Finance – Security – Software- Tempemail – Blog – 10 minute

NAB is aiming to more than double the number of enrolments in its VoiceID biometric authentication system over the remainder of 2020.
The bank flagged an expansion of Voice ID earlier this month when it said the service would “soon be available for business customers”, in addition to “personal customers calling [its] consumer contact centre”.
But it has now put a number on what that expansion will look like.
“We now have around 120,000 customers enrolled since VoiceID went live in November 2019 and we are targeting 250,000 customer enrollments by the end of 2020,” executive general manager for consumer direct Paula Constant said overnight.
“This technology is helping us improve the experience our customers have when they call by spending less time on the authentication process and more time helping them with their needs.”
The bank also said today that it is using Nuance Gatekeeper technology to power VoiceID.
Gatekeeper “analyses more than 1000 characteristics of a voice and uses intelligent detectors to cross check an individual’s device, geolocation and pattern of speech, while certifying it is a real person and not a recording or synthetic creation,” Nuance said in a statement.
“Biometrics removes the need for knowledge-based passwords and security questions that hackers can easily steal or guess, bringing NAB customers higher security standards and convenience by focusing on who they are versus what they know.”
Constant said earlier this month that VoiceID had “been crucial in the last few weeks (during the COVID pandemic) to be able to speed up the authentication process for the thousands of customers that have called for assistance.”
“Each year, we have more than 5 million interactions with our customers over the phone,” she said.
“VoiceID enables us to save our customers’ time – reducing the time it takes to authenticate a customer from a few minutes to seconds. 
“We’ll also be able to provide customers with a more personalised experience and offer security that’s as unique as them.”
NAB has had voice recognition for phone banking since at least mid-2009, though it previously ran on a different technology stack.

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Iranian APT Group Targets Governments in Kuwait and Saudi Arabia – Tempemail – Blog – 10 minute

Today, cybersecurity researchers shed light on an Iranian cyber espionage campaign directed against critical infrastructures in Kuwait and Saudi Arabia.
Bitdefender said the intelligence-gathering operations were conducted by Chafer APT (also known as APT39 or Remix Kitten), a threat actor known for its attacks on telecommunication and travel industries in the Middle East to collect personal information that serves the country’s geopolitical interests.
“Victims of the analyzed campaigns fit into the pattern preferred by this actor, such as air transport and government sectors in the Middle East,” the researchers said in a report (PDF) shared with The Hacker News, adding at least one of the attacks went undiscovered for more than a year and a half since 2018.
“The campaigns were based on several tools, including ‘living off the land’ tools, which makes attribution difficult, as well as different hacking tools and a custom-built backdoor.”

Known to be active since 2014, the Chafer APT has previously taken aim at Turkish government organizations and foreign diplomatic entities based in Iran with the goal of exfiltrating sensitive data.
A FireEye report last year added to growing evidence of Chafer’s focus on telecommunications and travel industries. “Telecommunications firms are attractive targets given that they store large amounts of personal and customer information, provide access to critical infrastructure used for communications, and enable access to a wide range of potential targets across multiple verticals,” the company said.
APT39 compromises its targets via spear-phishing emails with malicious attachments and using a variety of backdoor tools to gain a foothold, elevate their privileges, conduct internal reconnaissance, and establish persistence in the victim environment.
What makes the Kuwait attack more elaborate, according to Bitdefender, is their ability to create a user account on the victims’ machine and perform malicious actions inside the network, including network scanning (CrackMapExec), credential harvesting (Mimikatz), and move laterally inside the networks using a wide arsenal of tools at their disposal.
Most activity occurs on Friday and Saturday, coinciding with the weekend in the Middle East, the researchers said.
The attack against a Saudi Arabian entity, on the other hand, involved the use of social engineering to trick the victim into running a remote administration tool (RAT), with some of its components sharing similarities with those used against Kuwait and Turkey.

“While this attack was not as extensive as the one in Kuwait, some forensic evidence suggests that the same attackers might have orchestrated it,” the researchers said. “Despite the evidence for network discovery, we were not able to find any traces for lateral movement, most probably because threat actors were not able to find any vulnerable machines.”
The attacks against Kuwait and Saudi Arabia are a reminder that Iran’s cyber espionage efforts have shown no sign of slowing down. Given the crucial nature of the industries involved, Chafer’s actions continue the trend of striking countries that act against its national ambitions.
“While these two are the most recent attack examples happening in the Middle East, it is important to understand that this type of attack can happen anywhere in the world, and critical infrastructures like government and air transportation remain very sensitive targets,” Bitdefender said.

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ASD reckons vaccine targets just the shot – Security – Software- Tempemail – Blog – 10 minute

The Australian Signals Directorate has released new details of what appears to be justification for the use of its offensive capabilities after its public facing arm the Australian Cyber Security Centre (ACSC) revealed it expects COVID-19 vaccine and virus response and research to be hit.
In a long but tightly worded sequel to last week’s jocular yet vague ministerial announcement referencing the use of ASD’s offensive capability – essentially knocking boxes outside of Australia – the ASC has for the first time alluded to what tipped ASD’s offensive hand.
“The Australian Signals Directorate is committed to protecting Australians from malicious cyber activity during this difficult time, including by striking back at these cyber criminals operating offshore,” the agency said in a statement.
“Sophisticated adversaries will also be focused on covertly obtaining COVID-19 information such as details of Australia’s pandemic responses and research on vaccines and treatments, broadening the types of information they typically target.”
The release of the statement sheds new light on why ASD has been conspicuously mentioned in reference to the Australian government’s forthcoming release of a Coronavirus tracing app.
The federal government has, with little effect, sought to assure Australians their personal data will be safe under its proposal.
That’s probably true of local actors.
However, the ACSC and its mother agency ASD have less of a rosy view.
“The Australian Signals Directorate’s Australian Cyber Security Centre (ACSC) continues to receive reports from individuals, businesses and government departments about a range of different COVID-19 themed scams, online frauds and phishing campaigns,” the agency said.
“Cybercrime actors are registering COVID-19 themed websites to conduct widespread phishing campaigns that distribute malicious software (malware) or harvest personal information from unsuspecting Australians.”
Aside from showboating some pretty decent fakery upcycled from Westpac, ACSC revealed crooks are, perhaps predictably, following the money.
“ACSC is aware of a range of payment themed scams targeting Australians that use official Australian Government branding. The fraudulent emails come from addresses that very closely resemble or spoof official Australian Government email accounts.”
Can’t wait for the spoof tracing app emails …

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Indian IT spending set for slowdown, growth targets hit: Report- Tempemail – Blog – 10 minute

Read Article
The Indian IT industry is set to experience a slowdown in terms of discretionary IT spending, contract renewals and new deals getting signed as enterprises recalibrate by cost structure in coming months, an IDC report has said.
According to Sharath Srinivasamurthy, Research Director, Enterprise Solutions and ICT Practices, IDC India, the actual impact of COVID-19 on India market will be evident by middle of 2020.
“Existing project executions have also taken a hit due to travel restrictions in place. IT vendors will be forced to relook at their growth targets for the rest of the year as the impact will become evident in the next few quarters,” Srinivasamurthy said in a statement.
On the other hand, the global health crisis has provided an opportunity to IT vendors to test their resilience on business continuity, remote connectivity, and security as they look at innovative ways to service their clients.
“Enterprises are looking at IT vendors to handhold them in the hour of crisis,” Srinivasamurthy said.
Overall, the growth in global IT spending is expected to reduce by 3-4 per cent by the end of this year, considering ‘pessimistic scenario’ due to the outbreak of Coronavirus disease (COVID-19) pandemic.
The impact might be even more profound as spread seems to engulf many countries beyond China.
However, adoption of collaborative applications, security solutions, Big Data and AI are set to see an increase in the coming days.
“It has also given an opportunity for IT vendors to test some concepts of ‘Future of Work’ and some of them might become mainstream as the dust settles,’ said the IDC report.
While work from home is not a new concept for Indian corporates, it certainly is a testing time to see the success at this scale.
Enterprises are also exploring ways of working together that leverages conversations, meetings, and assets across platforms with employees working remotely from wherever they are located to serve customers better and ensure business continuity, the report noted.
IT vendors are working with clients to get special approvals and SLA (service-level agreement) holidays, wherever needed, to have employees connect remotely to continue providing services especially in supporting mission-critical IT systems.
“IT vendors should look at offering incentives on the existing contract extensions and also build conversations on business continuity and disaster recovery in the cloud,” the report suggested.
IT vendors should also keep an eye on emerging uses cases in AI for disease detection, tracking, and prevention.

If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

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WildPressure targets industrial-related entities in the Middle East- Tempemail – Blog – 10 minute

In August 2019, Kaspersky discovered a malicious campaign distributing a fully fledged C++ Trojan that we call Milum. All the victims we registered were organizations from the Middle East. At least some of them are related to industrial sector. Our Kaspersky Threat Attribution Engine (KTAE) doesn’t show any code similarities with known campaigns. Nor have we seen any target intersections. In fact, we found just three almost unique samples, all in one country. So we consider the attacks to be targeted and have currently named this operation WildPressure.
The compilation timestamps for all these files is the same – March 2019. This is coherent with the fact that we registered no infections before May 31, 2019, so the compilation dates don’t seem to be spoofed. For their campaign infrastructure the operators used rented OVH and Netzbetrieb virtual private servers (VPS) and a domain registered with the Domains by Proxy anonymization service.
The malware uses the JSON format for configuration data and as a C2 communication protocol over HTTP as well. Inside the encrypted communications within the HTTP POST requests we found several interesting fields. One of them shows the malware version – 1.0.1. A version number like this indicates an early stage of development. Other fields suggest the existence of, at the very least, plans for non-C++ versions.
The only encryption implemented is the RC4 algorithm with different 64-byte keys for different victims. Also, the developers were kind enough to leave RTTI data inside the files. Kaspersky products detect this malware as Backdoor.Win32.Agent. For more information, please contact: [email protected]
Why we call it Milum and why it’s of interest
All the aforementioned C++ Trojans are compiled as standalone PE files, originally named Milum46_Win32.exe. The word ‘milum’ is used in the C++ class names inside the malware, so we named the Trojan after it.
Another distinctive characteristic is that the malware exports lots of zlib compression functions, such as zlibVersion(), inflate() or deflate(). This compression is needed for C2 communication, but in reality there is no need to export them in the case of a standalone application.
The JSON configuration fields are not limited to just the version and programming language; the campaign operators also use target IDs that are found in the samples. Among them, we found HatLandM30 and HatLandid3 – neither of which we are familiar with. The following table provides Milum samples that have similar PE header compilation timestamps but different target IDs:

Milum46_Win32.exe sample MD5 hash
Timestamp (GMT)
clientid

0C5B15D89FDA9BAF446B286C6F97F535
2019.03.09 06:17:19
839ttttttt

17B1A05FC367E52AADA7BDE07714666B
2019.03.09 06:17:19
HatLandid3

A76991F15D6B4F43FBA419ECA1A8E741
2019.03.09 06:17:19
HatLandM30

Rather than describing all the configuration fields one by one, we have gathered them together in the following table, with all the main characteristics for this malware family:

Programming language
C++ with STL functions used mostly to parse JSON data and exception handling.

Configuration data
Base64-encoded JSON data in PE resources. Includes timeouts, C2 URLs and keys for communication, including RC4 64-byte key.

Network protocol
Trojan transmits compressed JSON data in HTTP POST requests with gzip, base64-encoded and RC4 encrypted.

Beacon data
Encrypted JSON contains the malware version “1.0.1”, Epoch timestamp and client id. It also has specific fields such as “vt” and “ext” that correspond to programming language “c++” and file extension “exe”. If our hypothesis is correct, this suggests that non-C++ Trojan versions may be planned, if not already implemented.

Persistence
HKCU autorun system registry keys Run and RunOnce.

Encryption
The communication encryption used is RC4 with the 64-byte key stored in the configuration data.

Compression
For compression the Trojan uses an embedded gzip code. For some reason gzip functions are exported from PE, although the samples are standalone executables, not DLLs.

Let’s dig a little deeper inside
The most popular sample in our telemetry was:
SHA256 a1ad9301542cc23a04a57e6567da30a6e14eb24bf06ce9dd945bbadf17e4cf56MD5    0c5b15d89fda9baf446b286c6f97f535Compiled     2019.03.09 06:17:19 (GMT)Size   520704Internal name       Milum46_Win32.exe
This application exists as an invisible toolbar window. The main malicious functions are implemented in a separate thread. Milum decodes its configuration data and, besides timeouts, it gets the parameters “clientid” and “encrypt_key” to use in RC4 encryption.

Example of the decoded and beautified configuration data. The “clientid” field differs in every sample observed
The following table describes the different configuration parameters:

Config parameter
Parameter features

shortwait
Pause in milliseconds between C2 communication working cycles

clientid
Unique ASCII target name

encrypt_key
RC4 encryption key for JSON-based C2 communications

relays – url
Full URL to send HTTP POST beacon and GET commands

relays – key
Unique ASCII key for each C2 to communicate with it

The operators can run the Trojan using the key (“b” or “B”) as the first argument and the file name as the second. In this case, Milum will delete the file sent as a parameter. Then the Trojan will create the C:ProgramDataMicappWindows directory and parse its configuration data to form the beacon to send to its C2.
To send the beacon, Milum uses the HTTP POST request with three parameters as enumerated in the table below.

Beacon parameter
Parameter values

md
Clientid from config, with prefix 01011 and random five-character ASCII suffix

nk
Key from config to communicate with C2, differs for each server

val
Compressed, encrypted and encoded command JSON data

The first two parameters are taken from the configuration data. The third one is encrypted and after decryption, decompression, decoding and beautifying, it looks like this:

Decoded and beautified JSON beacon to C2. In this case, the connection to the first server was unsuccessful
There are several fields worth mentioning here. We referred above to different programming languages besides C++: “vt” seems to reference a programming language and “ext” a file extension. The only reason that we could think of for keeping these is if the attackers have several Trojans, written in different languages, to work with the same control server.
Regarding the “command” field, the control servers were inaccessible at the time of the analysis, so we don’t have commands from them. However, we analyzed the command handlers in Milum’s code as described below:

Code
Meaning
Features

1
Execution
Silently execute received interpreter command and return result through pipe

2
Server to client
Decode received content in “data” JSON field and drop to file mentioned in “path” field

3
Client to server
Encode file mentioned in received command “path” field to send it

4
File info
Get file attributes: hidden, read only, archive, system or executable

5
Cleanup
Generate and run batch script to delete itself

6
Command result
Get command execution status

7
System information
Validate target with Windows version, architecture (32- or 64-bit), host and user name, installed security products (with WQL request “Select From AntiVirusProduct WHERE displayName ’Windows Defender’”)

8
Directory list
Get info about files in directory: hidden, read only, archive, system or executable

9
Update
Get the new version and remove the old one

Who was attacked?
According to our telemetry, the Milum Trojan was exclusively used to attack targets in the Middle East from at least the end of May 2019.

Number of detections for one of the samples from September 2019
We were able to sinkhole one of the WildPressure C2 domains (upiserversys1212[.]com) in September 2019. The vast majority of visitor IPs were also from the Middle East, and we believe the rest were network scanners, TOR exit nodes or VPN connections.

C2 domain sinkholing also shows active infections mostly from the Middle East

And who’s behind it?
To date we haven’t observed any strong code- or victim-based similarities with any known actor or set of activity. Their C++ code is quite common, regarding configuration data and communication protocol malware uses base64-encoded JSON-formatted configuration data stored in the binary’s resource section and parses it with Standard Template Library (STL) functions. However, these commonalities are not conclusive enough for attribution and our hypothesis is that they are merely coincidence. We would continue to monitoring this activity
To sum up
To date, we don’t have any data regarding Milum’s spreading mechanism. A campaign that is, apparently, exclusively targeting entities in the Middle East (at least some of them are industrial-related) is something that automatically attracts the attention of any analyst. Any similarities should be considered weak in terms of attribution, and are may simply be techniques copied from previous well-known cases. Indeed, this “learning from more experienced attackers” cycle has been adopted by some new interesting actors in recent years.
We should also be cautious regarding the true targeting of this new set of activities, as it is probably too soon to jump to conclusions. The targeted nature seems to be clear, but the targeting itself might be limited by our own visibility. The malware is not exclusively designed against any kind of victim in particular and might be reused in other operations.
Indicators of compromise
Files MD50C5B15D89FDA9BAF446B286C6F97F53517B1A05FC367E52AADA7BDE07714666BA76991F15D6B4F43FBA419ECA1A8E741Original file names are Milum46_Win32.exe; on the target side they exist as system32.exe
URLsupiserversys1212[.]com/rl.php37.59.87[.]172/page/view.php80.255.3[.]86/page/view.php

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Elliott hedge fund targets Twitter, seeking CEO Dorsey’s removal – Benchmarking Change- Tempemail – Blog – 10 minute

Hedge fund Elliott Management has amassed a stake in Twitter and is pushing for changes, including removal of the social media company’s chief executive, Jack Dorsey, two people familiar with the matter said on Friday.
Twitter is one of the few US technology companies headed, but not controlled, by one of its founders.
It has given shareholders equal voting rights, making Dorsey, who owns only about 2 percent of the company, vulnerable to a challenge from an activist investor such as Elliott.
Twitter shares fell last year when the company disclosed that its platform experienced glitches that hindered its ability to target ads and share data with partners.
The San Francisco-based company’s reluctance to expand beyond its core platform has also left it with limited scale compared to its larger social media peers.
Elliott, founded by billionaire Paul Singer, will be seeking to install its own nominees to Twitter’s eight-member board when three of the company’s directors stand for election at its upcoming annual shareholder meeting, the sources said.
It is not clear who Elliott would like Dorsey replaced with and how big its stake in Twitter is. The New York-based hedge fund has more than US$40 billion in assets under management, and has targeted companies in recent months ranging from eBay to SoftBank.
The sources asked not to be identified because the matter is confidential.
Elliott declined to comment. Twitter did not immediately respond to a request for comment. Bloomberg News first reported on Friday on Elliott’s position in Twitter.
Dorsey, 43, is one of Silicon Valley’s most prominent entrepreneurs, and also runs Square, a mobile payments company he co-founded.
While investors have tolerated this arrangement since 2015, when Dorsey became Twitter’s CEO for the second time, his announcement in November that he would like to move to Africa for up to six months raised questions among analysts about his management.
Dorsey, who helped conceive Twitter in 2006, first served as CEO until 2008, when he was replaced by one of his co-founders Ev Williams.
Williams had accused Dorsey of being a poor manager and not focusing enough on Twitter’s profitability.
Dorsey returned as interim CEO after his predecessor Dick Costolo stepped down. Dorsey’s knowledge of the company and quick launch of new products convinced Twitter’s board to hand him the reins on a permanent basis a few months later.
Dorsey is not the first CEO to run two major companies. Steve Jobs led Apple and animated movie studio Pixar for several years, while Elon Musk runs electric car pioneer Tesla Motors and rocket maker SpaceX.

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Monash Uni targets higher-speed student admissions processing – Cloud- Tempemail – Blog – 10 minute

Monash University is breaking-up and optimising the back-of-house processes it uses to vet new admissions, one of several process transformation initiatives being pursued under a seven-year deployment of Salesforce.
The university used Salesforce’s Dreamforce 19 conference to reveal the breadth of critical processes it is improving as it continues to build out what it claims to be “the biggest Salesforce capability in higher education globally.”
Admissions product manager Lejla Hadzanovic said Monash is “heavily invested” in Salesforce, evidenced by “the number of critical processes that Salesforce enables” at the university.
These covered activity in the university’s student and staff contact centres, across its whole sales funnel “from lead acquisition, nurturing, scoring, to application management and assessment for the whole full admission cycle”, and the management of Monash’s knowledge base.
In a slightly unusual architecture, given the project size, Monash runs the entire university out of a single Salesforce “org” – or instance – forcing all the different parts of the university to coordinate.
“Monash made a significant decision – probably one of our biggest decisions on this platform – to really go with the one org, and it’s been a decision that we stand by,” Hadzanovic said.
“A lot of organisations would have gone multi org, because let’s face it, it is a lot simpler to give each team, each business unit, each project, their own org.
“But what we have found is that the benefits far outweigh the overhead, because what we have seen is that business areas so all of our faculties, as well as the central divisions, are actually now working together in ways that they never had to before. 
“They need to communicate, coordinate, negotiate on a weekly basis.
“For the first time ever, they’re really having to come together and understand each other’s processes and businesses and initiatives because they’re working with the same sets of data and same sets of [data] objects.”
Bringing velocity to admissions
Hadzanovic provided three examples of process improvements being pursued through the Salesforce platform.
The first, in her domain area of admissions, has tried to “change the way work flows through the system to improve the efficiency and effectiveness” of the admissions process.
“Once [student] applications get submitted [and] they come to the back-of-house, we have transformed the assessment process, which those of you in higher education understand is a very highly manual, labour-intensive, repetitive workflow where staff go through thousands of documents and transcripts and evaluate whether a student is eligible to come and study their chosen course,” Hadzanovic said.
“We’ve actually really flipped that on its head and broken up that assessment framework into smallest units of work, and found opportunities where we can eliminate certain steps. 
“Other [steps] we have automated through business rules and integration with either internal or external data sources, and we’re continuing to do so as more and more external data sources become available.”
Hadzanovic noted that assessors were “always one click away from seeing the complete relationship an applicant has with Monash.” 
“They can see their personal details, but all of their qualifications, all of their supporting documents, their work experience, and any inquiries that they’ve made,” she said.
“The way we’ve designed our page layout is it’s always within one click so that the assessor is enabled for high velocity decision-making. 
“In all of our screens we’ve really paid full attention to make sure that they are consistently designed and follow a left-to-right approach, from viewing the data on the left hand side and actioning things on the right hand side. 
“We’re also using [Salesforce] Chatter on the platform to enable communications across the institution, which saves our staff going into their Gmail accounts [where] you actually lose the thread. 
“This way, everything is maintained – and we can begin to have that full contextual picture – on one platform.”
A second process improvement exercise saw the university become the first organisation in Australia to run Apple Business Chat on Salesforce, which it uses as a discreet channel for students suffering financial hardship to communicate with the university.
A third area of process improvement involves a hitherto undiscussed intelligent assistant called MBot.
“At Monash we actually are not using chatbots in your traditional manner in terms of trying to address the metrics around reducing the cost-to-serve, or reducing the number of low value transactional inquiries,” Hadzanovic said.
“We’re actually using it to really drive cultural change, so when we have initiatives or business problems that we give to our IT and business areas to solve, instead of trying to solve them with your traditional web portal type of solutions, you throw in another modern type of a channel and it makes them think about architecture, solutions, ideas, experiences that they can deliver in a totally different manner.”
The order of things
The Salesforce program of work came about in part due to the challenge for the university to understand all its different audiences – such as students, academic peers, staff, alumni, media, government, stakeholders and partners – in order to coordinate and tailor communications to them.
This is challenging because one person may be in multiple categories simultaneously, and therefore different parts of the university wanted to get communications in front of that person at the same time.
By “taking a data-driven approach, we can present current and future audience members with tailored options and provide specific opportunities to engage with us well into the future,” the university said in a video played to accompany its presentation.
“Using this information correctly will save the university time, resources and money. But most importantly, it will provide a seamless experience to everyone who interacts with us.”
Market experience group manager Marco Delgado said that some aspects of the student journey are relatively linear.
“Particularly for undergrad students who are in years 10-12, they come out of school, they apply at Monash, they enrol, they graduate and eventually become an alumni,” he said.
“But after that, it can get much more complicated. 
“That’s why we have changed our segmentation approach and shifted the approach to a relationship approach.
This was particularly important because the university was likely to enter relationships that did not begin with a person being a prospective student. 
Delgado said Monash had built a “relationship framework” to understand and work with the complexity.
“As Lejla mentioned, we have different faculties, central division, schools, institutes, etc. all wanting to talk to perhaps the same audiences, but what’s important is to do the right thing by the audience members by communicating 1) when it’s relevant and 2) with meaningful content,” Delgado said.
“Of course, we want to increase conversion in anything we do. [But] the first step to increase conversion was to get our house in order. 
“We needed a standard way to capture leads anywhere across the university, and regardless of the channel [they came in on]. Now that we have the captured information on CRM, we can do a number of things [with that].
“With this data in CRM, we can now analyse at a very granular level the behaviours of leads to predict an outcome. We’re using rules, time to application, and grading modeling to predict whether a lead will apply or not, and then activate our marketing and recruitment bandwidth behind this. 
“For example, we can use this granular lead information to predict an outcome, and we can integrate this information with media buying to acquire more of these higher quality leads through predictive targeting.”
Open Day 
Delgado said the university used the system at its most recent Open Day to help attendees personalise their activity plans for the day.
“Open day is the most important recruitment event for undergraduate students in Australia,” he said.
“It’s literally an open door event where we welcome prospective students to visit our campuses. 
“For Monash [in 2019] alone, we had over 70,000 attendees, and this led to over 30,000 applications across our four domestic campuses.”
Monash offered in excess of 600 activities on Open Day. 
“We cannot expect everyone to go through all the activities and plan their day around it, so we established the top activities for each person, and the more they engaged with us, the better the recommendations were through this channel,” Delgado said.
The results were promising. Prospective students that used the planning personalisation feature added 20 percent more activities to their planner than those who did not.
“[Personalisation] is a great tool to empower us to treat audiences as individuals in the moments that matter the most,” Delgado said.
SIS remains ‘centre of the universe’
One of the ongoing challenges of the project is positioning Salesforce alongside the university’s 20-year-old Callista student information system (SIS), which Hadzanovic said “remains the centre of [Monash’s] universe” and its “truth of source” for each person.
“It’s been something that we have really grappled over the transformative initiatives in how do you take something so core to SIS like admissions and actually bring it kind of home into a CRM where naturally an applicant’s journey or first time that we get to know someone starts?” Hadzanovic said.
The SIS and Salesforce are tightly coupled, with many integrations having been built out over the past 12-18 months.
“We are using Mulesoft as an integration layer,” she said.
“We have made sure that our SIS and CRM are in sync. SIS remains our truth of source for the person, for the contact. But, even though you might start in CRM, we send you into our SIS and then through the integration, we make sure that the student ID which comes out of the SIS is maintained and copied into the CRM.”
Ry Crozier attended Salesforce’s Dreamforce 19 in San Francisco as a guest of Salesforce.

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After Raising Funds, Rebel Foods Targets A Valuation Of $1 Bn- Tempemail – Blog – 10 minute

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Just a week after Rebel Foods, raised INR. 35 crore debt from Mumbai-based VC firm Alteria Capital, it’s eyeing a valuation of $1 billion. Rebel foods runs cloud kitchens like Faasos, Oven Story Pizza, and Behrouz Biriyani. This is because it’s looking forward to mop up a new round of funding of around $100-150 million. 
Read:
Rebel Foods Receives 35 Crores Debt From Alteria Capital
A dozen of virtual restaurant brands are being run by Rebel, where it sells directly through its own application, besides food tech platforms like Zomato and Swiggy. Also, the new funding round comes in less than six months, after the Mumbai-based company had raised its previous round of $125 million, which valued it at $525 million.
In this fresh round of funding, Rebel’s existing backer Coatue Management could be seen investing around $550 million. The remaining capital is supposed to be raised from other existing investors. 
Also, Japan’s SoftBank Vision Fund, recently expressed an interest in Rebel again, although it’s yet not sanguine. However, reports say that SoftBank has held discussions with Rebel last year, but nothing fructified.
Also Read:
SoftBank Partner Is Leaving At Its $100 Bn Vision Fund
A major attraction in this sector, is the increasing spends on home delivery with the proliferation  of online food delivery applications. In the US, companies like DoorDash and Uber Eats has come up, also companies like Meituan Dianping in China, has become one of the most valued listed internet companies after Alibaba and Tencent.
Uber’s Travis Kalanick had also picked up a small stake in Rebel last year. Rebel is expected to close the year ending March 2020 with total revenues of INR. 600-650 crores, with a current revenue of around INR. 75 crore. 

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Snickers targets student snackers with limited edition exam bar- Tempemail – Blog – 10 minute

Snickers has built on its famous ‘You’re not you when you’re hungry’ brand proposition by adapting the message to target hungry students fretting over the looming exam season.
A limited-edition of the nougat, nut and caramel chocolate bar has been formulated. Carrying the message ‘Exams can be stressful, don’t let hunger add to it’, the Snickers Exam Bars will be made available, each carrying a motivational message such as ‘Do Well’, ‘Rock On’ and ‘Shine On’, supported by tongue in cheek film showing how a full stomach can banish exam blues.
Introducing a variety of humorous characters such as The Topper, The Borderline Case and The Optimist the comical campaign provides insights into the various winning strategies employed by students such as guessing what topics might come up to simply hoping for the best.
Akashneel Dasgupta, chief creative officer – Delhi, at BBDO India, said: “Every classroom is a microcosm of society. We find all kinds of characters, almost stereotypes. But two things that are common is that they all get stressed during exams and hunger aggravates it. It manifests in their behaviour and everyone behaves in a way that’s atypical of them. Snickers address their hunger pangs so that they can give their best. And one can be at their best only when they are themselves and not hungry.”
The Mars Wrigley campaign follows the launch of a new direction focused on fixing the world for the Super Bowl.

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