Through tech and acquisition, Spotify lays out its podcast plan- Tempemail – Blog – 10 minute

Spotify’s big podcast bet hinges on growing its stable of original content while hoping other podcasters will put their inventory in the hands of a competitor.
As of the audio streaming giant’s 5 February earnings report, Spotify has over 700,000 podcasts on its platform.
That number is set to grow once Spotify closes on its acquisition of The Ringer, which boasts an array of popular podcasts, at the end of the first quarter for between €130 to €180 million ($141 million to $196 million).
“We’re making aggressive strides in that marketplace,” Spotify global head of advertising Lee Brown told Tempemail.
Podcasts expose all of Spotify’s 271 million monthly active users, whether or not they use the ad-free version of the platform, to ads. Over half of Spotify’s users are on the ad-supported tier, but only 12% of the company’s overall revenue comes from that set of users.
Over the last year, the Swedish-based company has bought The Ringer, Parcast, Gimlet and Anchor. Depending on final considerations and deal incentives, Spotify is set to invest around $582m in podcasting.
Spotify also wants to acquire more podcast companies to grow its output of original and exclusive content, since Spotify doesn’t take a cut of ad revenue from third-party podcasts.
“It’s fair to say that we’re just very early in the monetization of podcasts overall,” Spotify chief executive officer Daniel Elk said in the company’s recent earnings call.
“And as it relates to third-party content, [as in] content that we’ve just licensed and put on the service, right now, all monetization is their own, and we’re not participating in that.”
Spotify says it has over 200 original and exclusive podcasts, but that’s a fraction of the 700,000-plus podcasts that live on the platform.
“Our studio business is getting started cranking out production for our owned and operated [podcasts],” Brown said.
Enter streaming ad insertion (SAI), a new tool Spotify has introduced to dynamically insert personalized ads into podcasts.
Right now SAI is only available for original and exclusive podcasts within the Spotify platform, but Brown said the hope is to extend it third-party podcasts, finally letting Spotify monetize all podcasts on its platform.
Brown said the goal is to move beyond the traditional podcast model of downloading a piece of content with ads permanently “burned into” them, to one that takes advantage of the capabilities of streaming.
“That’s the model that we’re innovating,” said Brown, who joined Spotify last September following the departure of former sales boss of Brian Benedik.
But like Google in digital and Xandr or FreeWheel in video, Spotify will face questions over competitive separation of podcast advertising. Why would a third-party podcaster use SAI when Spotify has its own podcasts to push?
“How many third-party shows turn to them to help monetize that inventory, because they’re going to be competing against [Spotify] at the same time,” said Stephen Smyk, senior vice-president of podcast and influencer marketing at audio agency Veritone One.
Spotify declined to comment on this potential conflict.
To do SAI with host-read ads, the host would have to prepare a handful of reads that need to be seamlessly inserted into the podcast without disrupting the intimate feeling of a live ad read.
“If you have a really great editor, and you have a host that’s really flexible, you can actually do [SAI],” said Smyk. “It’s just very hard to do it well.”

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Spotify hits 271 million monthly active users as growth continues – Blog – 10 minute

What just happened? Spotify in its fourth quarter earnings report on Wednesday revealed that it now has 271 million total monthly active users (MAUs), up from 248 million in the previous quarter and 207 million in the year-ago quarter.
Of those, 124 million are premium (paying) subscribers and 153 million are ad-supported (free tier) MAUs. Oddly enough, the sum of 124 million and 153 million is 277 million, yet Spotify only notes 271 million total MAUs… perhaps the missing six million subscribers are premium subscribers that aren’t active on a monthly basis?
Nevertheless, Spotify’s premium subscriber count is up 29 percent year-over-year which is good news for the company and investors alike.
On the financial side, Spotify generated €1.86 billion ($2 billion) in the quarter, a 24 percent increase year-over-year. Unfortunately, the three-month period also saw an operating loss of €77 million ($84.7 million). In the year-ago quarter, Spotify reported an operating profit of €94 million ($103.4 million) and in the previous quarter, €54 million ($59.4 million).

Spotify attributed the loss to an 80 percent year-over-year increase in operating expenses due to “social charges,” or payroll taxes associated with stock-based compensation.
Spotify shares are trading down 3.69 percent on the news as of writing.
Looking ahead to Q1 2020, Spotify is forecasting total MAUs of between 279 million and 289 million. For the full year, the company expects to finish with between 328 million and 348 million MAUs.
Masthead credit: Spotify by Christopher Penler

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Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Pinterest, Spotify, Birds Eye, Infectious Media: top tips for entering Tempemail Awards- Tempemail – Blog – 10 minute

Tempemail Awards is a global scheme that aims to identify the best practices, companies and people in our industry. Its mission is to share that information with readers of Tempemail – one of the world’s largest marketing platforms – to help them make better decisions.
But how do you win? What makes an entry stand out with our jury? What’s the magic ingredient to writing your award-winning report?
Earlier this month, we held panel sessions in the UK and US, chatting to previous judges and winners about their top tips for entering Tempemail Awards.
Judy Lee, global head of industry and experiential marketing, Pinterest
When judging awards, each person is responsible for reviewing hundreds of submissions. It’s important to make your entry memorable and differentiated. I typically look for work that moves me, either emotionally or inspires me to act. Then, it’s critical to provide context for the work, and to share constraints or any other notable elements that may not be readily apparent in the work itself.
Award-winning work should set the standard for the industry and show a novel approach to solving a business challenge. For me, I’m very passionate about brands and companies that are creating a more inclusive society – that is where the future is. I’m inspired by the ideas that not only reflect the real world around us but also help take us to a more positive place.
Pinterest has been involved in judging various Drum Awards
Marco Bertozzi, vice president EMEA sales & multi-market global sales, Spotify
Don’t enter for the sake of entering. Wait until you have a good campaign, that you know is a winner. Some people scrape though and enter a lot of categories and awards. But generally speaking, the good ideas win awards. All you need to do is present it clearly, with clarity and succinctly. Don’t just throw mud at the wall and hope some of it sticks.
As well as that, I don’t want to be reading an entry and having to work out where to look for the different pieces of information. I want to see something that is very clear about where I am going. If I’m looking through 40+ papers, I don’t want to be wondering where you put the results because you’ve put a lot of fancy stuff on the page. Follow the guidelines and be clear about what you’re putting on the page.
Bertozzi was a judge for Tempemail Digital Advertising Awards 2019
Michael Cruz, chief content officer, Drum Agency
It’s about inspiring us. As judges, we want to be inspired. That’s why we’re involved at all. We gain visibility into different campaigns that we’d otherwise not have seen. So, when you’re inspired by the work, and perhaps a little jealous, that speaks miles.
Also, bear in mind when submitting into any category, that you need to tell a complete story. Be clear on the objectives of the campaign and tie that objective to the results. Even great inspiring work can fall victim to an incomplete, disconnected story.
Don’t just copy-paste when submitting into multiple categories. Judges can tell when it’s a copy-paste. If you’re submitting to multiple categories, be sure to always tailor it specifically to the category you’re entering, if it’s a close race it sometimes comes down to whether the submission really fits the category. If it doesn’t quite connect it won’t win.
Cruz was a judge for Tempemail Agency Business USA 2019
Colin Buckingham, head of media, Birds Eye UK & IE
Don’t enter an award until you know why you’re spending money. Awards encourage you to evaluate your big campaigns and big spends for the year. What did you do that was good that year that drove the business? What should you be doing more of now?
It encourages you to stop for a moment rather than moving onto the next campaign, which we can all be quite guilty of doing from time to time. It gives you a chance to reflect on what you’ve done, what’s worked well, and that forms your award entry. That’s the bulk of the work done.
Finishing up the year having been recognised among your industry peers as being best in class, that builds up to a really good sense of positivity internally. Positivity can breed positivity.
Birds Eye are winners of Tempemail Marketing Awards Europe
Neil McKinnon, marketing director, Infectious Media
Look at the categories. Tempemail Awards has plenty of them and you may go in with a preconceived notion of where your stuff should go. Look at whose won that category previously. What are your chances of winning? Could your submission go into something that is less well entered? It may give you a better chance.
Also, what is the marketing message that goes behind winning that category? Are you trying to show a different side of your business? Are you trying to push into a different area by winning an award in that category? That can help with your marketing messaging. But if you can’t explain it to your mum, then you don’t understand it. You shouldn’t be writing it down. Don’t push random red buttons.
Infectious Media are winners of Tempemail Marketing Awards Europe
Dee Frew, programmatic technology specialist, The Guardian
When we receive the entries, we don’t have an overview of them other than the name of the campaign. We have to go into the report to see what’s going to stand out. Some things will immediately leap out and you want that to be in your summary. You want that upfront and to make sure that you are boasting about whatever that achievement is. Don’t leave it as a surprise twist at the end of the entry. It needs to be up front and centre.
A schoolboy error I come across a lot is where people use words they don’t understand. Don’t do this. If it’s not AI or you don’t understand that, whether or not it’s AI then don’t put it in the entry. Unless you fully understand it yourself, it’s probably not going to land with every judge and that means there’s going to be confusion when the panel is looking over and comparing and contrasting notes.
Frew has been a judge Tempemail Digital Advertising Awards
Tempemail Awards are currently open to submissions across our marketing, advertising and creative competitions. For more information on how to enter and which awards area perfect for you, click here.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Pinterest, Spotify, Birds Eye, Infectious Media: top tips for entering Tempemail Awards- Tempemail – Blog – 10 minute

Tempemail Awards is a global scheme that aims to identify the best practices, companies and people in our industry. Its mission is to share that information with readers of Tempemail – one of the world’s largest marketing platforms – to help them make better decisions.
But how do you win? What makes an entry stand out with our jury? What’s the magic ingredient to writing your award-winning report?
Earlier this month, we held panel sessions in the UK and US, chatting to previous judges and winners about their top tips for entering Tempemail Awards.
Judy Lee, global head of industry and experiential marketing, Pinterest
When judging awards, each person is responsible for reviewing hundreds of submissions. It’s important to make your entry memorable and differentiated. I typically look for work that moves me, either emotionally or inspires me to act. Then, it’s critical to provide context for the work, and to share constraints or any other notable elements that may not be readily apparent in the work itself.
Award-winning work should set the standard for the industry and show a novel approach to solving a business challenge. For me, I’m very passionate about brands and companies that are creating a more inclusive society – that is where the future is. I’m inspired by the ideas that not only reflect the real world around us but also help take us to a more positive place.
Pinterest has been involved in judging various Drum Awards
Marco Bertozzi, vice president EMEA sales & multi-market global sales, Spotify
Don’t enter for the sake of entering. Wait until you have a good campaign, that you know is a winner. Some people scrape though and enter a lot of categories and awards. But generally speaking, the good ideas win awards. All you need to do is present it clearly, with clarity and succinctly. Don’t just throw mud at the wall and hope some of it sticks.
As well as that, I don’t want to be reading an entry and having to work out where to look for the different pieces of information. I want to see something that is very clear about where I am going. If I’m looking through 40+ papers, I don’t want to be wondering where you put the results because you’ve put a lot of fancy stuff on the page. Follow the guidelines and be clear about what you’re putting on the page.
Bertozzi was a judge for Tempemail Digital Advertising Awards 2019
Michael Cruz, chief content officer, Drum Agency
It’s about inspiring us. As judges, we want to be inspired. That’s why we’re involved at all. We gain visibility into different campaigns that we’d otherwise not have seen. So, when you’re inspired by the work, and perhaps a little jealous, that speaks miles.
Also, bear in mind when submitting into any category, that you need to tell a complete story. Be clear on the objectives of the campaign and tie that objective to the results. Even great inspiring work can fall victim to an incomplete, disconnected story.
Don’t just copy-paste when submitting into multiple categories. Judges can tell when it’s a copy-paste. If you’re submitting to multiple categories, be sure to always tailor it specifically to the category you’re entering, if it’s a close race it sometimes comes down to whether the submission really fits the category. If it doesn’t quite connect it won’t win.
Cruz was a judge for Tempemail Agency Business USA 2019
Colin Buckingham, head of media, Birds Eye UK & IE
Don’t enter an award until you know why you’re spending money. Awards encourage you to evaluate your big campaigns and big spends for the year. What did you do that was good that year that drove the business? What should you be doing more of now?
It encourages you to stop for a moment rather than moving onto the next campaign, which we can all be quite guilty of doing from time to time. It gives you a chance to reflect on what you’ve done, what’s worked well, and that forms your award entry. That’s the bulk of the work done.
Finishing up the year having been recognised among your industry peers as being best in class, that builds up to a really good sense of positivity internally. Positivity can breed positivity.
Birds Eye are winners of Tempemail Marketing Awards Europe
Neil McKinnon, marketing director, Infectious Media
Look at the categories. Tempemail Awards has plenty of them and you may go in with a preconceived notion of where your stuff should go. Look at whose won that category previously. What are your chances of winning? Could your submission go into something that is less well entered? It may give you a better chance.
Also, what is the marketing message that goes behind winning that category? Are you trying to show a different side of your business? Are you trying to push into a different area by winning an award in that category? That can help with your marketing messaging. But if you can’t explain it to your mum, then you don’t understand it. You shouldn’t be writing it down. Don’t push random red buttons.
Infectious Media are winners of Tempemail Marketing Awards Europe
Dee Frew, programmatic technology specialist, The Guardian
When we receive the entries, we don’t have an overview of them other than the name of the campaign. We have to go into the report to see what’s going to stand out. Some things will immediately leap out and you want that to be in your summary. You want that upfront and to make sure that you are boasting about whatever that achievement is. Don’t leave it as a surprise twist at the end of the entry. It needs to be up front and centre.
A schoolboy error I come across a lot is where people use words they don’t understand. Don’t do this. If it’s not AI or you don’t understand that, whether or not it’s AI then don’t put it in the entry. Unless you fully understand it yourself, it’s probably not going to land with every judge and that means there’s going to be confusion when the panel is looking over and comparing and contrasting notes.
Frew has been a judge Tempemail Digital Advertising Awards
Tempemail Awards are currently open to submissions across our marketing, advertising and creative competitions. For more information on how to enter and which awards area perfect for you, click here.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Spotify launches playlists for dogs left home alone – Strategy – Cloud- Tempemail – Blog – 10 minute

Spotify has made playlists and a podcast for dogs to listen to in their owners’ absence, after finding that nearly 74 percent of UK pet-owners play music for their animals.
The Swedish audio-streaming business company said it has launched a podcast featuring soothing music, “dog-directed praise”, stories, and messages of affirmation and reassurance narrated by actors to alleviate stress for dogs who are home alone.
Meanwhile, playlists aimed at pets offer tracks selected by algorithms to match pets’ characteristics such as energetic or slow.
Spotify said it found in a survey that one in four pet-owners play music for their pets to listen to for company when they are away from home, with 42 percent of owners saying their pets have a favourite type of music.
A quarter of pet owners said they have even seen their pets dancing to music.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Spotify is making more audience data available to podcast advertisers- Tempemail – Blog – 10 minute

Spotify has introduced what it’s calling streaming ad insertion (SAI), a technology that will show both podcast advertisers and creators more information about their audiences.
SAI is meant to meant to bring the granular campaign metrics available across digital to podcasts. The tech will make available ad impressions, reach, frequency and anonymized audience insights, such as age, gender and device type.

Spotify is improving its measurement tools after spending last year building out its targeting capabilities. In 2019 the streaming service started letting advertisers target podcast listeners and buy against dayparts and listener interests.
SAI is available for Spotify original and exclusive podcasts. Puma is among an initial group of advertisers testing the product to measure host-read ads from its Jemele Hill Is Unbothered podcast.
According to eMarketer, US podcast ad revenue for 2020 is expected to reach $863bn, and projected to surpass $1bn by 2021.

Tempemail , Tempmail – Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Spotify head of marketing on why it needs to stay agile, creative and genuine in India- Tempemail – Blog – 10 minute

Almost a year since its launch in India, Spotify believes its report card so far represents both success and learning as it prepared well from a product, content, and brand perspective.
Neha Ahuja, head of marketing for India at Spotify says this shows in the feedback the platform has heard for its user experience, playlists, and the quirky marketing campaigns it created to ensure relatability to its users.
“Great validation of this is the fact that we won the Users Choice App award for 2019, on India’s Google Play Store. Specifically, on marketing, we’ve been focused on localising Spotify’s storytelling to ensure we align with the country’s cultural nuances and moments,” she explains to Tempemail.
“Whether it’s the festive season, IPL or moments such as weddings, traffic jams, and workouts, we’ve done many things differently in India – from hyper-localising our outdoor campaigns, to leveraging data to tell the high moments that made up 2019 here.”
She adds: “We are in India for the long term and want to continue learning so we can grow the market and appetite for audio streaming.”
Without naming the likes of popular local players like JioSaavn and Gaana, Ahuja says Spotify’s launch in India was backed by a symphony of deep market insights, innovation, and intent, coming together to provide a platform that truly elevates the audio streaming experience for Indian users.
She claims Spotify today is among the top few music streaming apps in the market in terms of consumption, pointing to how Spotify has outperformed its growth forecast for India by 30% as reflected recently in the Q3 results (ending Sep 30, 2019).
“Spotify puts the user at the center of its experience, and as we strengthen that, we are certain about being even more loved here,” she adds.
As a marketer in the second-most populous country in the world, Ahuja says her challenge is to remember India’s vast audience base demands brands to be agile, creative and genuine in their outreach, in order to appeal to the varied cultural nuances.
That is why Spotify considers India more of a continent than a country.
The other challenge, she continues, is that because India has a cluttered environment, and it is always critical to stand out and be noticed and liked. That means overcoming this challenge is really about creating awareness, bringing a user to the platform, and building stickiness based on the experience that the brand provides.
For example, she says consumers will be asking themselves if brands offer what they want intuitively.
“Is it a cool enough brand for you to recommend? Is it innovating and thinking about what you want, as a user? We are always evaluating these kinds of questions to remain relevant for users, and ahead of the industry,” she explains.
Spotify’s approach to dealing with these challenges is to design its media mix according to the business task at hand. It is often a strategic mix of owned, earned, and paid media to reach its Indian audiences through campaigns that tap into the local, social, cultural nuances. The platform has also engaged with artists and influencers to engage its user base and drive users to the app.
For its launch campaign, called There’s a Playlist for That, it employed a mix of out-of-home and digital where the outdoor ads used quirky and witty one-liners specific to the local area, while the digital ad films spoke to the newer, tech-savvy generations that love shareability.
Meanwhile, for its first national TV led marketing campaign, Sunte Ja, was focused on reaching its target audiences through dominant genres of GEC, Movies, and English Cluster, as well as regional channels.
The campaign was also supported by digital and OOH activations including cities such as Mumbai, Delhi, Hyderabad, Pune, Bangalore and Guwahati. Most recently, it brought alive the globally anticipated Spotify Wrapped marketing campaign to India with a local twist, ‘Well Played, India’ that encapsulates a few of the most popular streaming trends India created on Spotify in 2019.
“Our mix for campaign design and deployment is based on the two dimensions of effective execution and feedback,” explains Ahuja.
“While the former enables to maximize our outreach to relevant audiences, and build resonance, the real success is determined when users act as advocates of the campaign by engaging with and sharing our content.”
She continues: “All our partners are integral to our success and an extension to what Spotify is as a brand. India as a market is in a league of its own and we’ve worked towards creating a strong network of partners that are great to collaborate with, driven through innovation, creativity, and agility in servicing an ever-evolving industry and diverse consumer market.”
In 2020 and for the next decade at least, Ahuja says Spotify believes that the future of audio is limitless. Going forward, the platform’s focus is to progressively build its platform through its ‘audio first’ approach, based on purposeful innovation inspired by its users.
“As we progress in our journey here, we believe success will be driven through our three pioneering pillars of experiences being – personalization, discoverability, and depth in localization,” she explains.
Spotify was recently named one of the ‘most innovative’ brands for using Twitter in APAC for its campaigns in Thailand and Indonesia.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Spotify head of marketing on why the platform needs to stay agile, creative and genuine in India- Tempemail – Blog – 10 minute

Almost a year since its launch in India, Spotify believes its report card so far represents both success and learning as it prepared well from a product, content, and brand perspective.
Neha Ahuja, head of marketing for India at Spotify says this shows in the feedback the platform has heard for its user experience, playlists, and the quirky marketing campaigns it created to ensure relatability to its users.
“Great validation of this is the fact that we won the Users Choice App award for 2019, on India’s Google Play Store. Specifically, on marketing, we’ve been focused on localising Spotify’s storytelling to ensure we align with the country’s cultural nuances and moments,” she explains to Tempemail.
“Whether it’s the festive season, IPL or moments such as weddings, traffic jams, and workouts, we’ve done many things differently in India – from hyper-localising our outdoor campaigns, to leveraging data to tell the high moments that made up 2019 here.”
She adds: “We are in India for the long term and want to continue learning so we can grow the market and appetite for audio streaming.”
Without naming the likes of popular local players like JioSaavn and Gaana, Ahuja says Spotify’s launch in India was backed by a symphony of deep market insights, innovation, and intent, coming together to provide a platform that truly elevates the audio streaming experience for Indian users.
She claims Spotify today is among the top few music streaming apps in the market in terms of consumption, pointing to how Spotify has outperformed its growth forecast for India by 30% as reflected recently in the Q3 results (ending Sep 30, 2019).
“Spotify puts the user at the center of its experience, and as we strengthen that, we are certain about being even more loved here,” she adds.
As a marketer in the second-most populous country in the world, Ahuja says her challenge is to remember India’s vast audience base demands brands to be agile, creative and genuine in their outreach, in order to appeal to the varied cultural nuances.
That is why Spotify considers India more of a continent than a country.
The other challenge, she continues, is that because India has a cluttered environment, and it is always critical to stand out and be noticed and liked. That means overcoming this challenge is really about creating awareness, bringing a user to the platform, and building stickiness based on the experience that the brand provides.
For example, she says consumers will be asking themselves if brands offer what they want intuitively.
“Is it a cool enough brand for you to recommend? Is it innovating and thinking about what you want, as a user? We are always evaluating these kinds of questions to remain relevant for users, and ahead of the industry,” she explains.
Spotify’s approach to dealing with these challenges is to design its media mix according to the business task at hand. It is often a strategic mix of owned, earned, and paid media to reach its Indian audiences through campaigns that tap into the local, social, cultural nuances. The platform has also engaged with artists and influencers to engage its user base and drive users to the app.
For its launch campaign, called There’s a Playlist for That, it employed a mix of out-of-home and digital where the outdoor ads used quirky and witty one-liners specific to the local area, while the digital ad films spoke to the newer, tech-savvy generations that love shareability.
Meanwhile, for its first national TV led marketing campaign, Sunte Ja, was focused on reaching its target audiences through dominant genres of GEC, Movies, and English Cluster, as well as regional channels.
The campaign was also supported by digital and OOH activations including cities such as Mumbai, Delhi, Hyderabad, Pune, Bangalore and Guwahati. Most recently, it brought alive the globally anticipated Spotify Wrapped marketing campaign to India with a local twist, ‘Well Played, India’ that encapsulates a few of the most popular streaming trends India created on Spotify in 2019.
“Our mix for campaign design and deployment is based on the two dimensions of effective execution and feedback,” explains Ahuja.
“While the former enables to maximize our outreach to relevant audiences, and build resonance, the real success is determined when users act as advocates of the campaign by engaging with and sharing our content.”
She continues: “All our partners are integral to our success and an extension to what Spotify is as a brand. India as a market is in a league of its own and we’ve worked towards creating a strong network of partners that are great to collaborate with, driven through innovation, creativity, and agility in servicing an ever-evolving industry and diverse consumer market.”
In 2020 and for the next decade at least, Ahuja says Spotify believes that the future of audio is limitless. Going forward, the platform’s focus is to progressively build its platform through its ‘audio first’ approach, based on purposeful innovation inspired by its users.
“As we progress in our journey here, we believe success will be driven through our three pioneering pillars of experiences being – personalization, discoverability, and depth in localization,” she explains.
Spotify was recently named one of the ‘most innovative’ brands for using Twitter in APAC for its campaigns in Thailand and Indonesia.

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ckbk pulls a ‘Spotify for recipes’ out of the beta oven – gpgmail


Cooking may be under sustained attack by a wave of on-demand food delivery startups, with names that can double as gluttonous calls to action (oh hey Just Eat!), but that hasn’t stopped London-based startup ckbk from pushing in the opposite direction — with a digital service that offers on-demand access to high quality recipes licensed from major publishers of best selling cookbooks.

Indeed, the ckbk platform serves up not just individual recipes but entire cookbooks for browsing in app form.

The ckbk platform, which launches out of beta today — after a Kickstarter campaign last year that raised just over $55k — is being touted by its creators as ‘Spotify for recipes’. Think ‘playlists’ of professionally programmed dishes to whip up in the kitchen.

At launch it offers access to a catalog of more than 350 cookbooks (80,000+ recipes) — a culinary library that’s slated to keep growing.

For $8.99/£8.99 per month the premium ckbk user gets to tuck in to unlimited access to this “curated collection of cookbooks” — with content selected using “recommendations from hundreds of chefs and food experts including Nigella Lawson and Yotam Ottolenghi”.

A freemium layer offers access gratis to three recipes per month.

Subscribers are essentially paying for someone else with (most likely) superior knowledge of cooking to sort the wheat from the chaff so you don’t have to do the legwork of figuring out what freebie Internet recipes are worth investing your time (and after it, teeth) in.

Not just any old recipes, editorially curated recipes is the ckbk promise.

Content partners at launch include “dozens” of major publishers — including Chronicle Books, Macmillan, Oxford University Press, Rodale, Simon & Schuster, Workman Publishing and Penguin Random House’s Rodale and Struik imprints.

Culinary content available via the platform is billed as spanning both contemporary authors like Molly Yeh and David Tanis, to award winning authorities and Michelin starred chefs, while also dipping into old  culinary classics, such as On Food & Cooking and the Oxford Companion to Food, and offering works penned by legendary French chef and restauranteur Escoffier.

Publishers participating in ckbk’s platform are being promised a new digital revenue stream (it’s not clear what the revenue share is) — sweetened with data in the form of “new insights into patterns of cookbook recipe usage” they can use to feed into future editorial output. So of course all ckbk users are having their foodie browsing extensively data-mined.

To push its ‘premium recipes’ proposition ckbk is trailing a bunch of forthcoming promotional partnerships with kitchenware brands, food-related ecommerce brands, food events, culinary schools and publishing channels — which it says will be launching in the next few months.

It also says recipes on the platform have been optimized for integration with connected kitchen appliances.

European company BSH (whose appliance brands include Bosch, Gaggenau, NEFF and Siemens) is named as the first strategic partner for ckbk. It will be offering premium membership of the service to UK buyers of its NEFF N90 connected oven.

A subset of ‘smart’ cookbook recipes on ckbk will automatically set the correct time and oven temperature via the N90’s Home Connect system — for anyone who can’t be bothered to twiddle the dials themselves.

ckbk adds that selected recipes will be further “optimized” to make the most of features and cooking modes of the smart oven. A tidbit which might make a seasoned chef raise an eyebrow and question whether that’s heading towards recipes for robots.

The licensing project has certainly been a slow burn. The company behind ckbk, 1000 Cookbooks, has been working on getting the concept to market since 2014, per Crunchbase.

It says it’s currently raising a $2M seed funding round — having previously raised a total of $750,000 in pre-seed funding via investors, the Techstars/BSH Future Home accelerator program, and its Kickstarter campaign.


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Spotify acquires SoundBetter, a music production marketplace, for an undisclosed sum – gpgmail


Spotify today took another step in its efforts to build out services for artists to help diversify itself away from a business model predicated on paying music streaming royalties to labels: it has acquired SoundBetter, a music production marketplace for artists, producers, and musicians to connect on specific projects; and for people who are looking to distribute music tracks to those who want to license them.

SoundBetter has about 180,000 registered users and has paid out more than $19 million to musicians and producers to date, averaging around $1 million per month currently, itself taking a cut by way of a commission (of an undisclosed percentage) on each deal secured through the platform.

Financial terms of the deal are not being disclosed, meaning it’s unlikely to be a significant sum for the $24 billion streaming giant, which now has 232 million users, including 108 million Spotify Premium subscribers. New York-based SoundBetter had raised an undisclosed amount of funding from investors including 500 Startups, Foundry Group, Eric Ries and Verizon Ventures when it was still called Nautilus under AOL (disclosure: gpgmail is part of Verizon Media). Its last funding — convertible debt from Drummond Road and others — was back in 2015.

SoundBetter is not being shut down with the acquisition: a spokesperson confirmed to gpgmail that it will be business as usual as Spotify and the startup work on integrating SoundBetter’s services with Spotify for Artists, which currently offers musicians and others analytics on Spotify tracks and other services to help market themselves.

SoundBetter was founded back in 2012 by Shachar Gilad (CEO) and Itamar Yunger (CTO) and operates two main services. Its main business is an online marketplace for musicians to source singers, sound engineers, producers and other music and audio professionals to put the finishing touches on tracks (think Fiverr or Behance, but specifically for music). In June this year, it launched a newer marketplace called Tracks for people to license finished music, competing with the likes of Epidemic Sound (which earlier this year raised money at a $370 million valuation).

Interestingly, Spotify had tried to launch a direct music distribution platform in the past — including with an investment in DistroKid, a music distribution service that supports cross-platform uploads — but the effort never left the beta phase and was then shut down this past July. That decision possibly make more sense now, since the move might have been made to pave the way for SoundBetter.

Indeed, for Spotify, the deal is a signal that the company is going to continue investing in more behind-the-scenes services for artists and others in the music ecosystem, particularly in building up services that bypass (or at least exist alongside) those of traditional labels, and take some pressure off that side of the business. Last quarter, Spotify faced some criticism (and a drop in its share price) for missing its own targets for subscription growth

“As we build out our tools for creators, we want to give them the resources they need to thrive. SoundBetter has the same vision,” said Beckwith Kloss, VP Product, Creator at Spotify, in a statement.  “We’re excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals – from instrumentalists to songwriters to producers – as they perfect their tracks.”

Spotify has over the years amassed a growing list of assets that take the platform beyond basic music streaming, with a lot of attention of late focused on spoken word content, providing cloud-based studio services by way of SoundTrap (acquired by Spotify in 2017), and podcast platform Anchor (acquired last year).

But with music continuing to be the beating drum of the platform, Spotify will continue to build up that area of its business, too, not least because competitors like Apple are also continuing to build up its own services for artists that bypass traditional labels. 

SoundBetter already has a decent, if relatively small, business, with its fair share of big names. It claims that “Kanye West’s Producer, Hoobastank’s Drummer, Jamiroquai’s Guitarist, Beyonce’s Songwriter, Joe Cocker’s Bass player, Herbie Hancock’s Engineer, Morrissey’s Guitarist, The Killers’ Mixing Engineer, and George Michael’s Mastering Engineer” are among those using its services. This will give it a big boost in exposure: Spotify for Artists currently has 400,000 registered users, but the platform itself has become a cornerstone of digital music distribution.

SoundBetter offers the most comprehensive global marketplace for music and audio production professionals for hire in the world along with a member community spanning 176 countries and 14,000 cities worldwide,” said SoundBetter Co-Founder and CEO Shachar Gilad. “We are excited to benefit from Spotify’s global scale, resources, and vision to expand our network and drive more economic opportunities for artists of all levels.”


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