Apple is in the business of selling emotions and not just products: Louis Houdart, group CEO, Creative Capital- Tempemail – Blog – 10 minute

As we enter the Year of the Rat, advertising creatives from across Asia offer their favourite Chinese New Year campaigns from over the years as we celebrate the best work from the festive period and hear their views on what is best in class.
As a Frenchman, I’ve lived in Greater China for the last 20 plus years. So I feel very much at home here.
And living in a sprawling country like China means that most people work far far away from home. As a Frenchman living in China, I can relate to the festive season here when people want to celebrate it with families. The festive season is always associated with long trips back home and childhood memories made of secret recipes from grandma, to hometown speciality food that always tastes better at home.
These values are obviously very deeply rooted in Chinese culture, but also in the French culture where food and family are extremely important.
Some cultural customs can be very specific to some places, but I found Apple’s ‘The Bucket’ campaign beautiful and touching. It managed to be very local, with very touching universal values.
Anybody working and leaving far away from home will know this feeling, of going back to your grandparents or parents home and rushing to the fridge, as well as looking forward to the first family meal with dishes on the tables that are all favourites, and this without the need of requesting anything.
It also manages to be timeless and relevant yesterday, today and tomorrow.
The campaign has a deep emotional connection, touching on childhood memories. It was a massive success not just in China, but also overseas with close to three million views on YouTube only… and all this without ever showing the product.
Apple, once again, proving that it is truly a lifestyle brand, in the business of selling emotions and not just products.
Louis Houdart, group chief executive officer, Creative Capital
Check out the latest holiday ads here, and keep an eye on Tempemail’s ongoing Chinese New Year coverage.

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Ubisoft launches lawsuit against website selling DDoS services – Blog – 10 minute

Why it matters: Ubisoft has launched a lawsuit against the alleged operators of a website that offers distributed denial-of-service (DDoS) services. The attacks were used against Tom Clancy’s Rainbow Six Siege servers, which disrupted the game’s matches.
Polygon reports that the suit names people from across the world and was filed in a California court. The defendants allegedly operated a website called SNG.ONE, which sells subscriptions that range from $30 per month up to $299 for “lifetime” access to the server.
SNG.ONE is advertised as a service for companies to test their firewalls against attacks, but Ubisoft said the owners “are well aware of the harm” it has caused the French gaming giant. It’s also alleged that those named in the suit were behind r6s.support, which named Siege as a potential target, as well as Call of Duty: Modern Warfare 4, FIFA 20, and Fortnite.
“Indeed, Defendants have gone out of their way to taunt and attempt to embarrass Ubisoft for the damage its services have caused to [Rainbow Six Siege],” Ubisoft lawyers write.
The suit also states that the defendants, knowing a lawsuit from Ubisoft was incoming, created a fictional seizure notice on the website, falsely claiming that the domain had been seized by Microsoft and Ubisoft. Somewhat confusingly, the defendants admitted to creating the notice “in order to get Ubisoft to admit that they have a problem.”
Ubisoft is requesting that the website be shut down and seeks damages, injunctive relief, and other equitable relief.
Ubisoft DDoS lawsuit by Polygondotcom on Scribd

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Facebook is betting big on selling ad space to Chinese companies – Blog – 10 minute

In brief: Facebook is currently banned in China, but that doesn’t mean it can’t tap its potential in other ways. Many Chinese companies want to use the social giant’s global presence and powerful ad tools to get ahead of the competition and expand their customer base, so Facebook is building a team dedicated to helping them out.
Last week, Facebook CEO Mark Zuckerberg officially gave up on annual challenges, opting for longer-term goals that cover the next decade. Among them are the fight to give more power to the people and a push for establishing rules around issues that are long in the tooth, such as election integrity, privacy, and the sanity of Facebook’s online platforms.
Meanwhile, there’s a lot of money on the table for its advertising business, especially in China. Despite Zuckerberg’s criticism of the region and its tendency to govern big platforms with censorship and strict rules, Facebook is building a new team of engineers in Singapore that will be dedicated solely to driving its advertising business in Southeast Asia.

Reuters notes the biggest challenge will be to develop ad-buying tools that Chinese customers can use to overcome internet restrictions imposed by the government. China is the second-largest source of revenue after the United States, with Facebook selling an estimated $5 billion worth of ad space in the region.
While Zuckerberg is unable to operate Facebook in China, companies, like TikTok owner ByteDance have used Facebook’s ad tools to propagate to a global audience. By the second half of 2019, ByteDance shifted to build its own advertising business to compete with Facebook’s.
Still, that leaves many small startups that need the power of Facebook to achieve visibility in a crowded global landscape. According to Raggy Lau, who runs a small ad agency in China, serving 30 companies, Facebook will see a significant demand for its ad tools this year and beyond.

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Huawei says it’s selling 100,000 units of foldable Mate X every month – Blog – 10 minute

In context: Foldable phones are in their infancy but the appetite for them is apparently there. Huawei has been able to sell 200,000 units of its Mate X to Chinese consumers in just two months, despite the device being more expensive than Samsung’s Galaxy Fold and restricted to just one market.
During CES 2020, Samsung’s CEO gave an ambiguous estimate of how many Galaxy Fold units were sold in 2019. Admittedly, it was subject to a botched launch, but the company seemed less than enthusiastic to talk about the performance of its foldable smartphone, so it chose to hint that it was somewhere between 400,000 and 500,000 units.
Now it was Huawei’s turn to put a number out there for its foldable Mate X since it launched in November. The Chinese tech giant says it’s somewhere around 100,000 units per month, which is not a bad start considering the device isn’t yet available outside of China.

By comparison, the Galaxy Fold is sold across the US, UK, France, Germany, India, and South Korea, as well as imported in a few other countries in the EU. And unlike Huawei, Samsung still has licensing rights for new versions of Android and Google services.
There is also a price difference between the two devices: the Galaxy Fold retails for around $2,000, while the Mate X is approximately $2,400. Both companies are rumored to be launching newer and cheaper versions at MWC 2020 in just a few weeks, and Huawei does have a slim chance of dealing again with American companies, so it’ll be interesting to see if they come up with something that’ll bring the foldable smartphone to the mainstream.
Motorola has its own style of foldable phone with the upcoming new Razr that resembles the flip phones of the past, and Samsung’s upcoming Galaxy Bloom is said to feature a similar design, minus the chin. However, even that is quite expensive at $1,500 for relatively modest internal specs and Motorola isn’t even sure how to deal with the unexpected high demand, so good luck getting your hands on one.
Google says it’s working on foldable phones, but isn’t on a hurry to bring a foldable Pixel to market. Still, analysts estimate around 30 million foldable phones will be sold by 2023, which is not hard to believe if they get cheaper and more durable.

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Xandr is selling pause ads as AT&T looks to broaden TV ad model- Tempemail – Blog – 10 minute

Since at least December 2018, AT&T’s advertising company Xandr has been developing pause ads.
Now Xandr is ready to sell the new ad product, a step toward reshaping its approach to TV advertising.
“Building out these capabilities really gives us more flexibility in terms of how we monetize content,” said Matt Van Houten, senior vice-president of product development at Xandr.
“At the end of the day this puts us on a road where, as opposed to having all this disruptive in-stream video advertising that [we’ve] grown to know as consumers, this gives us more flexible models to try to improve that. I don’t think it’s just another ad.”
Epix, Starz and AT&T Mobility are among the beta advertising partners for Xandr’s pause ads. The ads will appear on AT&T TV Now and DirecTV.
The pause ad appears 30 seconds after someone pauses their content. Van Houten described it like a screensaver – a moving, opaque creative that covers the entire screen.
In an interview with Tempemail, Van Houten also teased 2-3 more new ad offerings Xandr plans to introduce in 2020, which could possibly include a branded overlay that appears when TV viewers fast forward through content.
Pause ads may also find their way onto HBO Max, AT&T’s forthcoming streaming service that is slated to offer an ad-supported tier in 2021.
Van Houten’s team works on ad innovation and often partners with sister company WarnerMedia and parent AT&T. While AT&T’s official stance is that it’s too early to say what the HBO Max ad experience will look like, Van Houten said pause ads are “in the wheelhouse of how we’re thinking about” the streaming service.
Xandr is thinking beyond the traditional 15- and 30-second spots of TV to drive relevancy, Van Houten said. The approach partly stems from a study the media company ran, which found 73% of consumers surveyed dislike ads that interrupt what they’re doing.
Media partners within Xandr’s Community, which include Vice and Bloomberg, are also able to run pause ads across their content that exists outside of AT&T’s owned-and-operated platforms.
“It would absolutely be our goal that these ad experiences, that are commanding premium CPMs and premium consumer engagement… are adopted more widely, especially those within Xandr family,” said Van Houten.
Hulu started offering pause ads in early 2019, and has since rolled out binge ads as it continues to push non-traditional ad units.

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DMVs Are Selling Data to Private Investigators, Marketing Firms


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A new report shows that the DMVs (Department of Motor Vehicles) in many states are taking full advantage of the modern information economy, and they’re making bank doing it. The data we’re required to hand over by law in order to qualify for a driver’s license is being used for very different purposes than you likely intend. Specifically, it’s being sold to private investigators.

That’s the result of a major Motherboard investigation into how DMVs are using the personal data of the citizens they supposedly serve. Like a lot of companies these days, DMVs sell data. Insurance companies buy some of the data, but much of it is being sold to other sources, like private investigators. Such data is apparently popular for surveilling cheating spouses, and the same private investigators that advertise such services are apparently major purchasers.

DMV-Data-Sales

Data and graph by Vice

Multiple DMVs stressed that they don’t sell social security numbers or photographs, as if this represents some kind of meaningful protection. Some contracts with these investigators are for bulk searches; some are targeted searches. The cost per search is as low as $0.01, and these contracts can run for months at a time.

“The selling of personally identifying information to third parties is broadly a privacy issue for all and specifically a safety issue for survivors of abuse, including domestic violence, sexual assault, stalking, and trafficking,” Erica Olsen, director of Safety Net at the National Network to End Domestic Violence, told Motherboard in an email. “For survivors, their safety may depend on their ability to keep this type of information private.”

All of this is perfectly legal, thanks to the Driver’s Privacy Protection Act, which was passed in 1994. While that law was specifically intended to increase the protections surrounding DMV databases, it included specific carve-outs for private investigators. Granted, the text of the law states that private investigators are only allowed to access these records for a “permitted” DPPA use, but apparently that’s not an issue.

The exact data sold varies from state to state, but it typically includes at least a name and address. Other data, including zip codes, phone numbers, date of birth, and email address are also included depending on the state. The DMV also sells data to credit reporting companies like Experian and LexisNexis. Delaware has arrangements with more than 300 entities. Wisconsin has more than 3,000.

Why are DMVs going down this road? Money. Delaware brought in $384,000 for itself between 2015 and 2019, while the Wisconsin DMV brought in $17M in 2018 alone, up from just $1.1M in 2015. In Florida, the DMV made an eye-popping $77M just in 2017. The contracts with various DMVs explicitly state that the purpose of these agreements is to generate revenue, and the states are aware that some of the information they sell to third-parties is abused. Whether their controls for catching and locking abusers out of these systems are adequate are an entirely different question.

It is long past time for the United States to pass better privacy laws. There is absolutely no justification for the current free-for-all. There is no standard for how data-sharing agreements should be overseen. Local investigations have found that Florida is selling data to marketing firms, not just private investigators, and some citizens have been hit with an onslaught of robocalls and spam as a result. Florida sells data to Acxiom, one of the largest data brokers in America. Acxiom is not a PI firm, just in case you were wondering. Citizens who have been slammed with robocalls, direct mail, and even door-to-door salesman showing up at their homes as a result of this relentless data-selling have no recourse. There’s no one to complain to, there’s no way to get taken off the lists, and there’s no way to prevent their own data from being endlessly sold. Robocalls have become such an epidemic, people now actively avoid answering the phone unless they know the number of the person calling them.

People often ask questions like “Why should I care if someone sells my data?” but don’t connect the question to the fact that they get 15 robocalls a day. Sexual assault and domestic violence survivors may not have those kind of options. But privacy shouldn’t be a right that depends on whether someone is threatening to harm you physically. Privacy should be the default state, particularly when it concerns the government organizations virtually all of us are required to interface with.

If you ever drive in the United States, you must have a driver’s license. Just as with credit reporting agencies, none of us get any choice in the manner. The legal system allows states and the federal government to create effectively mandatory standards because it recognizes that doing so helps ensure the safety of everyone. But if the legal system is going to require that citizens submit data to the federal and/or state government for licensing and registration purposes, it ought to simultaneously require that said data is kept private and only accessed under strictly controlled conditions. The idea that people “opt in” to these practices simply by existing has been stretched past the breaking point. It’s time for a change.

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Verizon is selling Tumblr – gpgmail


The Daily Crunch is gpgmail’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Verizon is selling Tumblr to WordPress.com parent, Automattic

It’s been six years since Yahoo acquired the popular blogging platform for more than $1 billion. Since then, Yahoo was acquired in turn by Verizon, and now Verizon is selling Tumblr for what’s been variously reported as a “nominal” price and “well below $20 million.”

While it may be simplistic to peg the service’s declining value to any single decision, last year’s move to ban pornography has certainly proved disastrous. At least on the surface, Automattic and WordPress seem like they might be a better fit.

2. Snap introduces Spectacles 3, with two HD cameras and 3D effects on Snapchat

Snap isn’t giving up on its Spectacles hardware yet.

3. Postmates to drop IPO filing next month

Despite previous reports indicating the on-demand delivery company is seeking an M&A exit, sources close to the matter say Postmates is on track to complete an initial public offering this year.

4. Announcing the Disrupt SF 2019 agenda

We’ve got a little something for everyone: Space chats with Lockheed Martin’s Marillyn Hewson and Blue Origin’s Bob Smith, a word from Snap CEO Evan Spiegel, a fireside chat with two of 2019’s big VC winners, Ann Miura-Ko and Theresia Gouw, as well as a rare chance to sit down with GV’s David Krane.

5. MasterClass founder launches Outlier, offering online courses for college credit

The classes cost $400 each and feature content specifically shot for online consumption (rather than your standard classroom lectures), with dynamically generated problem sets. And they come with credit from the University of Pittsburgh.

6. Singularity 6 raises $16.5M from Andreessen Horowitz to create a ‘virtual society’

The startup’s ex-Riot Games co-founders claim they’re less focused on building a button-mashing competitive shooter and more on creating a “virtual society,” where users can develop relationships with in-game characters powered by “complex AI.”

7. How lawyers help bring your acquisition deal to fruition

Attorneys can act as project managers, working with company executives and boards of directors, guiding them through the lengthy transaction process — and of course, advising them on the legal side of the equation. (Extra Crunch membership required.)


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Allbirds is now selling socks – gpgmail


Allbirds is now selling socks.

The shoe brand that’s de rigueur for investors, entrepreneurs, and aspirants in Silicon Valley has been bitten by the sock bug.

But, because this is Allbirds (and Silicon Valley), the company didn’t just launch a new line of socks. They’re using a “brand new material” called Trino that uses a yarn which includes Allbirds’ tree and wool blend.

The company is claiming that its new socks are made with natural ingredients and a combination of recycled plastic bottles, plant fibers and are 100% carbon neutral.

The socks are priced at $16 for tube socks, $12 for “no-show’ socks, and $14 for quarter-length socks. There are six different colors, a blue, grey, black, brown, pink and green option and they’ll be available at stores in San Francisco, New York, Chicago, Boston, and Seattle.

Allbirds isn’t the only company to sell sustainable socks. Osom makes its socks from up-cycled clothing materials and sells at a similar price point. Repreve, Zkano, and Thought are also brands that use recycled materials to make their socks.


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Verizon is selling Tumblr to WordPress parent, Automattic – gpgmail


Six years after Yahoo purchased Tumblr for north of $1 billion, its parent corporation is selling the once-dominant blogging platform. WordPress owner Automattic Inc. has agreed to take the service off of Verizon’s hands. Terms of the deal are undisclosed, but the number is “nominal,” compared to its original asking price, per an article in The Wall Street Journal.

Axios is reporting that the asking price for the platform is “well below $20 million,” a fraction of a fraction of its 2013 price tag.

Once the hottest game in town, the intervening half-decade has been tough on Tumblr, as sites like Facebook, Instagram, Reddit and the like have since left the platform in the dust. More recently, a decision to ban porn from the platform has had a marked negative impact on the service’s traffic. According to Sensor Tower, first-time users for Tumblr’s mobile app declined 33% year-over-year last quarter.

“Tumblr is one of the Web’s most iconic brands,” Automattic CEO Matt Mullenweg said of the news. “It is an essential venue to share new ideas, cultures and experiences, helping millions create and build communities around their shared interests. We are excited to add it to our lineup, which already includes WordPress .com, WooCommerce, Jetpack, Simplenote, Longreads, and more.”

The news certainly isn’t surprising. In May, it was reported that Verizon was looking for a new owner for the site it inherited through its acquisition of Yahoo. Tumblr was Yahoo’s largest acquisition at the time, as then-CEO Marissa Mayer “promise[d] not to screw it up” in a statement made at the time.

Tumblr proved not to be a great fit for Yahoo — and even less so Verizon, which rolled the platform into its short-lived Oath business and later the Verizon Media Group (also gpgmail’s umbrella company). On the face of it, at least, Automattic seems a much better match. The company runs WordPress.com, one of the internet’s most popular publishing tools, along with Jetpack and Simplenote. As part of the deal, the company will take on 200 Tumblr staffers.

“We couldn’t be more excited to be joining a team that has a similar mission. Many of you know WordPress.com, Automattic’s flagship product. WordPress.com and Tumblr were both early pioneers among blogging platforms,” Tumblr fittingly wrote in a blog post. “Automattic shares our vision to build passionate communities around shared interests and to democratize publishing so that anyone with a story can tell it, especially when they come from under-heard voices and marginalized communities.”

“Today’s announcement is the culmination of a thoughtful, thorough and strategic process,” Verizon Media CEO Guru Gowrappan said in a statement. “Tumblr is a marquee brand that has started movements, allowed for true identities to blossom and become home to many creative communities and fandoms. We are proud of what the team has accomplished and are happy to have found the perfect partner in Automattic, whose expertise and track record will unlock new and exciting possibilities for Tumblr and its users.”


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Apple starts selling Mophie’s take on AirPower – gpgmail


There’s no shortage of AirPower knockoffs on the market. Many have been in the works since Apple took the wraps off its in-house version, positioned as more affordable alternatives. Since the company unceremoniously pulled the plug on the project, however, they’re the only game in town.

We reviewed a $99 one a while ago. It seemed fine, and Amazon is currently overloaded with even more affordable options. It’s probably unfair to lump Mophie in the knockoff category. The accessory maker produces pretty premium products at prices to match. And unlike the competition, it’s got the Apple seal of approval.

That means the company’s new 3-in-1 charging pad is most likely as close as you’re ever going to get to marching into an Apple Store and leaving with AirPower. Here’s the official description, per Mophie:

The 3-in-1 wireless charging pad conveniently charges iPhone, AirPods and Apple Watch from one central location. To ensure a seamless charging experience for all three devices, it features a dedicated cavity for AirPods, and an integrated charging stand for Apple Watch that holds it at the ideal angle for Nightstand Mode with an unobstructed view of the screen.

Sounds about right, right? The black charging pad operates similarly to most competitors, with designated slots for the three Apple products. That, after all, seems to be the source of the issues with the original AirPower product, making a pad that was capable of charging three different products with different charging needs.

At $140, it’s in line with the AirPower’s price. As stated above, you can get an alternative for much cheaper, but maybe there’s something in the peace of mind of getting the device from a trusted name like Mophie.


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