Free Webinar: How to Sell Faster and More To Your Digital Customer | Tempemail – Blog – 10 minute

Over the last few years, more and more consumers have opted to engage with brands and businesses digitally. This technological evolution — while very beneficial for consumers —  is extremely valuable for organisations, and it has only been fast-tracked by the impact of COVID-19 on social and economic activity. 
In these uncertain times, potential clients will interact with your company by phone, instant messaging, email, mobile app or social channels — providing a deep treasure trove of data that your sales team can utilize to close deals. This means that now, more than ever, it’s important to not only use but also properly understand the wealth of data within your organisation.
With this in mind, leading call centre software company, Genesys wants you to join the virtual conversation alongside leaders in the industry to explore the challenges and opportunities which await companies selling to digital consumers. 
This FREE Webinar — which takes place on Wednesday, 10 June 2020 at 11h00 —  will be facilitated by Eldon Phukuile, Chairperson – Board of Directors at Customer Experience South Africa (CXSA) alongside two expert speakers. 

Under the theme “Sell Faster and More to your Digital Customer”, this digital discussion will reveal ways to increase your sales conversion rate by harnessing unstructured data within your organisation, engage with the right prospects timeously and use AI to predict outcomes while triggering profitable engagements.
Confirmed speakers include:

Eldon Phukuile, Chairperson – Board of Directors at Customer Experience South Africa (CXSA)
Pieter Van Eyssen, Principal Solution Consultant at Genesys, South & East Africa
Alichia Griffith, Solution Consultant at Genesys Southern & Eastern Africa

How to participate:
Register for the FREE Genesys webinar HERE
For more information on this webinar visit: https://www.itnewsafrica.com/genesys-webinar/
[t]: 011 026 0981/2  [e]: [email protected]
Staff writer

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Asos is using AR to promote and sell fresh products in lockdown- Tempemail – Blog – 10 minute

As lockdown continues to squeeze online fashion retailers, Asos is embracing augmented reality (AR) to help it promote and sell fresh products to housebound audience.
E-commerce clothing platforms have reported mixed results during lockdown. Although bricks and mortar competitors have been laid low by shuttered high streets, wider economic tailwinds have dampened consumers’ enthusiasm for online shopping.
According to the Office for Tempemail Statistics (ONS), clothes sales dropped 34% in March. After all, there’s not much point getting dressed up when there’s nowhere to go.
Furthermore, the lockdown has complicated the day-to-day running of sites like Boohoo, H&M and Asos, with deliveries now performed according to social distancing rules, and warehouse and admin staff furloughed and dispersed. The most basic of processes needed to keep the stream of new products rushing out to customers have also been disrupted – with photographers and models housebound, product shoots are ruled out.
Asos has found a solution to the last problem, at least. The e-commerce fashion retailer has turned to ‘digitally fitting’ models with new clothes, allowing it to continue promoting new products to its audience under lockdown.
The retailer has been simulating fittings using a tool developed by a Tel Aviv AR and AI firm, Zeekit, for up to 500 products each week using six real models. Asos had been trialling the system, called See My Fit, since last year, to provide multiple fitted images of garments across different sizes, cuts and fits, but the pandemic pushed it to accelerate the trial.
The brand told Tempemail that the technology works by digitally mapping each product onto the model in a “realistic way,” taking account of the size, cut and fit of each garment. It also ensures product presentation remains as “realistic and engaging” as possible while supporting social distancing by removing the need for models to enter the Asos Studios.
Shoppers looking at the products in question will see a typical-looking model shot, accompanied by a short disclaimer: “Due to social distancing, our models are WFH – so we thought we’d play around with some pretty cool tech and show you what we can do. We’ve digitally fit this product onto a model to help show how it could look. The result is a simulation, so the fit won’t be exact.“
Tim Carey, senior content manager at Asos Studios, explains: “We’re fortunate enough to have been experimenting with Zeekit’s AR technology for a while, which has meant that we could scale this tech up at short notice.
“It’s a great tool for us to have at our disposal, helping us drop new items on-site each week and provide customers with realistic product images in a studio setting, while protecting the wellbeing of our models and staff.”
Yael Vizel, Zeekit’s chief executive officer adds: “We’re excited to combine our passion and expertise for high-quality digital dress up with the care for social distancing and public health.
“Digital dress up brings to life the powerful capabilities of generating beautiful fashion content with a click of a button, on any real-life model or customer – without leaving home.”
The investment in such tech follows on from Asos reporting a 25% decline in sales in April, owing to the introduction of Covid-19 protection measures. The fashion brand cautioned investors at the start of last month that consumer demand in the current environment was “by far the biggest uncertainty” the business was facing.
Though all its warehouses remain operational, they do so at lower capacity with effective social distancing measures in place.
Chief executive Nick Beighton told shareholders that Asos’ focus for the second half of the year would be “balancing appropriate levels of availability, newness and choice with uncertain levels of consumer demand” across its key markets.
Ahead of the pandemic, the clothing business had already seen profits slashed after a “disappointing” 2019 in which it struggled to fight off competition from younger rivals.
AR, but make it fashion
Before it decided to scale up its use of See My Fit, Asos had experimented with various AR solutions for years, taking a ‘test, build and learn’ – previous integrations include a virtual catwalk feature in its shopping app and a sizing tool called Fit Assistant.
During lockdown, the platform has also begun relying on Asos Insiders – its influencer corps – to shoot more of its products, and using more shots of products on hangers than before.
The emergence of virtual influencer models and digital-only clothing brands such as Happy99 suggests an insight that Asos’ global audience of “fashion-loving 20-somethings” are already comfortable with the idea of engaging virtually with couture.
The proliferation of AR digital fitting tech across luxury and fast fashion platforms hasn’t yet changed consumer behaviours though; until the pandemic, brands still prioritised photos of models bringing their products to life.
And while the proportion of its range utilising See My Fit is likely to remain small for now (Asos claims the platform includes roughly 85,000 products) the scaled-up initiative may well help the platform shoulder the economic hit of lockdown.

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‘Our priority can’t be to sell advertising’ – Washington Post rethinks revenues in lockdown- Tempemail – Blog – 10 minute

There’s a new commercial playbook in place at Jeff Bezos’s Washington Post since the lockdown evaporated its usual ad market, and it is built around brands showing their utility in the wider world.
Or, as the Post’s chief revenue officer Joy Robins puts it, “our first priority can’t be to sell advertising”. Instead, she says, it wants its partners to leverage its content production and brand trust.
Robins took up the chief revenue officer role in February 2019, charged with heading up the Post’s sales division, as well as its WP BrandStudio which includes adtech, event sponsorship, video, audio and programmatic. Under the lockdown, each of these channels has experienced change.
There’s been a shortfall of display ad revenue, first of all, forcing publishers around the world to cut and furlough staff. The New York Times estimated a 55% ad revenue shortfall, which is pretty indicative of what’s going on in the wider market.
Live events, meanwhile, are freezing or moving online, and direct buys from brands have been strangled by market hesitancy and the freeze of business supply chains.
“The Post certainly isn’t immune to the headwinds facing the industry,“ says Robins, “but I believe agility is the key to weathering this crisis.“
“We must establish our team as a trusted resource for our clients in order to help guide them, with research and insights and what we are see as the most effective way to speak to consumers right now.“
Its conversations with brands have changed these last few months. Many went dark in the immediate aftermath, but she says now, more than ever, it is working with ”brands that have been thrust on to the main stage for the first time because their product or service is providing real utility in this new world order”.
Notably off the table right now are conversations about “short-term ROI” – that will come into play later. “They are coming to the Post to better understand consumer sentiment, and what those consumers are reading more of or less of as the weeks go by as the news environment changes rapidly. We’re able to use our insights and technology to help them navigate the way they communicate with readers.”
In particular, going front and center of this new product suite is “purpose-driven storytelling,” Rosner points out, explaining that this was something the Post and other top news titles had been jostling to deliver – a natural extension of their news products.
“Demand for that has been accelerated significantly. The combination of scale and trust creates the conditions for news organizations to be the ultimate place for brands. But they also need to navigate how they show up, and that is exactly what we are focused on guiding our partners through.”
Its delivery of audience insights, research and thought leadership has continued. But a new problem has emerged. Many brands that were committing good deeds, with philanthropy meeting their long-term brand building, but in proudly communicating these actions they have been criticized and accused of chasing publicity. There’s an imbalance that Robin thinks the Post can address.
WP BrandStudio has created two digital platforms featuring news about how businesses are swapping profit for purpose and launching efforts to help. As the Post puts it, these are not ads, but “an easy-to-navigate resource of world-renowned brands working on the front lines of this crisis”. One is for national brands and the other for local brands.
“The important tone to strike with these directories was humility and usefulness,“ says Rosner. “The resource is not meant to be self-congratulatory for the brands featured, but a single place for our readers to better understand how the brands they have supported for years are now holding themselves accountable to help their customers, employees and communities. We already knew from subscriber research that this type of content was exactly what consumers wanted more of, so it felt like a natural connection to make.”
On a region by region, sector by sector basis, the acts and lockdown practices of businesses are listed. It’s a good way to keep a line of contact with those who may spend again once the slowdown continues. And for any businesses undertaking extraordinary changes, or with a message for the public, there’s the option to put the BrandStudio to work to tell that story.
“We’ve acted swiftly to adapt to this new reality that we expect to transcend what feels like the most acute stage of this crisis. Live events have moved to virtual ones and, while we aren’t currently able to achieve the intimacy of an in-person curated audience, we’ve seen real success both attracting viewership for our virtual events that surpasses cable news and maintaining our ability to demonstrate the influence of our viewership through the way we’ve evolved our outreach.”
Under the hood on the digital advertising side, she says, there’s a new tool that scans brand suitability in certain contexts. “This particular display product utilizes the real-time messaging of a brand’s social posts and targets them to an audience in the right context. With a news environment that is changing so quickly, this allows brands to be more relevant with their voice.”
Like many commercial teams at publishers, there’s been a lot of late nights. “The thing that’s kept me up at night hasn’t actually been how much business we’ve booked in any given day, but how my team is able to balance a world without work/life boundaries and how they can maintain a feeling of a shared mission and remember they are part of – and supported by – an entire team of people.”
The lockdown has at least helped many find a “common sense of purpose”. And, on a more granular level, that means looking for ways to “add value for clients“. Steering Rosner right now is the thought: “It’s hard to be sad when you’re being useful”.
It is no surprise that her thoughts concern utility and usefulness. Last month, several editors at top titles essentially warned of the coming difficulties and suggested that now is the time for publishers to show utility and worth. And that would appear to apply to brands just as much.

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Buy, sell, hold: how M&A activity in marketing industry is shaping up in 2020- Tempemail – Blog – 10 minute

Covid-19’s impact on merger and acquisition (M&A) activity in the first quarter will be minor compared to what’s to come in the next few months. But, with economic upheaval will come opportunity for buyers and sellers alike as the year progresses.
Entering 2020, the M&A market was already facing a slowdown. After years of a “bull market”, where acquisition targets had been fiercely contended and prices consequently pushed, there was a “subtle softening” of global activity at the end of Q4 2019 according to Jonathan Davis, a partner at Clarity – the M&A advisor that in last year alone advised on transactions including digital agency Dept’s sale to The Carlyle Group, Livingbridge’s equity injection to Brainlabs and Accenture’s purchase of Hjaltelin Stahl.
“There was a concern among some investors, more than strategic buyers, that we were coming to the end of a bull market and entering a recession. We did see a subtle softening of what the banks were prepared to lend and what investors were willing to invest. The businesses we were representing that are exposed to advertising cycles had concerns over how resilient they would be. But no one anticipated the end of that bull run being triggered by this.”
In the UK, Brexit negotiations had already stunted the market, but the year “started briskly” for SI Partners – an M&A firm based in London, New York and Singapore – immediately after the general election, with a particular interest from private equity buyers, consultancies, holding groups like Publicis and WPP, and mid-market and independent firms like You & Mr Jones and Dept.
“There was a huge upswing in activity in January and February,” says the group’s European partner Tristan Rice. “We were expecting 2020 to be a bumpy year. It was all looking positive and then things dropped off a cliff from middle of March.”
According to research from Dealogic, the first quarter of 2020 recorded $690.1bn in M&A deal volume and $5.7bn in revenue, a decrease of 35.5% and 16.3% year-on-year respectively, and the lowest Q1 volume since 2013. Americas-targeted M&A volume saw the deepest year on year decline of 50.2%.
Greg Paul, principal at consultancy R3, said his firm brokered 102 acquisitions through the first quarter in 2019 and has seen less than 30 in 2020. Clarity’s Davis estimates that as many as 80% of the transactions it was overseeing have been paused or cancelled altogether since March. Rice said of the 10 deals it was managing in March, four have been put on hold as sellers opted to focus on getting through the current situation rather than an acquisition strategy.
“From what I have heard from lawyers in the marketing world, those transactions that were in the legal process in the middle of March have stopped,” he adds. “Two lawyers told me they’ve had all transactions paused or pulled. Those in the final furlong of legal contracts and due diligence have been paused or stopped.”
It seems the worst is yet to come and all M&A experts Tempemail spoke to admitted that while Q1 has been affected, they are braced for a tougher Q2.
The reasons for the slowdown are two-fold. Firstly, there’s the simple challenge of pushing forward with M&A discussions over Zoom calls. During these delicate processes, the importance of face-to-face contact can’t be underestimated as buyers and sellers alike suss each other out. This can be managed to some extent and when lockdown restrictions do lift, getting back to business as usual will be quick. But by far the more challenging problem is the long-term economic uncertainty that all businesses are now facing.
On the sell side, shareholders looking to raise capital or sell have been questioning if it’s the right time to go to market and explore a sale option when the numbers will be unstable in 2020. Conversely, on the demand side, buyers have found themselves with less access to finance as banks lockdown on major lending, which has had a sudden impact on pricing and the ability for certain acquirers to be in the market.
Pockets of activity
Despite the dismal assessment of the first quarter of the year, there have been small pockets of activity that are beginning to swell in regions that haven’t been as hard hit by the virus. Julie Langley, partner at Results International, says her firm has seen deal volume slow compared to last year, but that it hasn’t come to a standstill. Indeed, Huntsworth announced last week that it had completed a $500m deal to be taken private by a US private equity firm, while Accenture announced in early April that it would buy a 400-person agency called Yesler.
Davis says Clarity too is beginning discussions with a social media influencer agency on the west coast of America, while in Sweden, where social distancing rules are more relaxed, it is helping an acquirer progress on a deal. “Australia is a bit like Sweden, so things are easing up. I can see that while everyone is looking around to see the long-term impact, just the practicalities of being able to get out and meet people will start to open up M&A.”
In Asia, which is beginning to emerge from the coronavirus chaos, Rice reveals SI Partners is seeing much less of an impact. “There were a couple of deals that got paused by four to six weeks, but actually we barely have seen a dent in business out there – across Greater China, South East Asia and Australia, all mandates have continued, albeit slower than before if they were involved with Europe or US buyers. We expect them to come out the other side much faster.”
There is, therefore, a mixed bag of predictions for what activity will look like for the remainder of the year. Results International’s Langley reveals that of the buyers she’s spoken to, the feedback is that they will be looking to deploy capital in H2 for acquisitions. “So I think we will see deal volumes start to pick up in Q3,” she adds, positively.
Overall, Davis says he anticipates volumes for the year will be down 50% across the board in this sector. “Maybe even more,” he laments. “Q4 will be when deal flow comes back in a meaningful way, but I don’t expect it to return to pre-Covid levels until mid-way through 2021 when businesses can prove that Covid-19 is behind them and a stronger year is in front of them. That’s when good businesses and shareholders will start to take a look at going out to market.”
But there will be other reasons that businesses will trade before that. In the short term – June, July, August – deal volume may come back when government support for businesses is taken away. “I imagine we’ll see a few very good businesses in there that have liquidity issues that will see strategic or private equity investors come in to take a stake in a slow recovery but potentially high return acquisition,” Davis adds.
The buyers and sellers likely to emerge
While the level of activity we can expect is uncertain, many of the advisory firm experts agree that the buyers and sellers that emerge will look every different to previous years. According to data from Hampleton Partners last year, Accenture was the biggest buyer in last 30 months, followed by Dentsu. But that looks set to change as holding companies focus on mitigating the risk they are exposed to by the coronavirus downturn, rather than M&A activity. Instead, those most likely to be in the market to acquire or invest will be businesses that have a much broader service offering that extends beyond marketing.
Even the consultancies with deep pockets and less exposure to a downturn in client advertising spend – like Accenture – will likely focus on the integration of what they’ve bought in lieu of brining any new marketing agencies into the mix.
Langly says the buyers emerging quickly and strongly will be the private equity backed marketing services businesses – such as the Stagwell Group, which is backed by USPE, Dept, which was recently bought by a PE firm, and Kantar, which has been backed by Bain Capital.
“Those are the buyers that we will see leading the deal activity in H2 as private equity has a lot of capital to deploy – they are sitting on ’dry powder’ as they call it. I would expect they would be looking to bolster those businesses.”
Davis cites groups like Tenuity, Hero and S1 Capital-owned Mediamonks as buyers likely to be “opportunistic” in the current market. “They have a clear strategy to build around creativity, tech and media, and now would be a good time to do it,” he adds.
S1 Capital founder Sir Martin Sorrell told Tempemail in an interview last week that he is already eyeballing smaller acquisitions of firms with data and analytics capabilities in what he expects will be a “bloodbath” market.
Private equity firms leading the charge are also out for a bargain, says Rice. “There’s pricing pressure when there’s not a sense of as much money in the market. So private equity will see this as an opportunity to dilute multiples across the market. There has been an enormous amount of multiple inflation [in the past] and what we’ll see if them trying to rebalance their portfolios from what they’ve overpaid for in the past couple of years.
“We’ll see price pressure from strategic and private equity looking for better deals and testing whether entrepreneurs’ expectations shift by what has happened. We will see a rationalisation.”
So what’s likely to be an appealing target? Covid-19 has exposed how much traditional companies have to change in order to adapt to customers in a non-physical world, and this will have a chain reaction on the companies in the eye line of buyers.
Agencies and platforms specialising in digital transformation and consumer experience will be the first to benefit over the mid and long-term. “We’ve seen a huge amount of interest in that space [from buyers],” says Davis.
Social media and influencer agencies that have held up during Covid will also be in demand as client spend further drifts into that space. As will other specialist agencies that help with implementation for key platforms such as Adobe, Magento and Sitecore. Acquisition targets will also be made of those businesses that have flexible models, such as agencies with remote working, or which have built a service around the scaling up or down of freelancers.
Langly summs up the most appealing marcomms prospects as those that “help the CMO do more with less“.
“Any agencies that help clients measure and track spend and put it to the best use will be in demand. In the same vein as doing more with less, dynamic content creation will be interesting. There’s a lot of channels marketers need to put their content through and any services that help them do that will be in demand. I see independent media buying coming out of this strongly – we’ll see CMOs want to do buying that’s more agile, real-time and transparent, and those firms can respond to that.”

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How to Create and Send Upsell and Cross Sell Emails with Examples – Blog – 10 minute

It is already a well-known concept in marketing: selling to existing customers is easier, cheaper, and 70% more likely than selling to new prospects (Marketing Metrics).
This shouldn’t come as a surprise to anyone. After all, your established customer base is already familiar with your brand. They trust you enough to consume your products/services and keep coming back for more.
This is where post purchase emails come in. Post purchase emails include cross selling and upselling emails that aim at producing more sales from an already existing customer.
In this article, we will look at creative ways you can upsell or cross sell using your email marketing strategy. We’ll explore some of the brands that are doing it best to help inspire your own efforts.
What is Upselling?
Upselling is when you’re selling a larger version of the product offered. This can be an upgraded version, extended plan, the next version of your product, or something similar. Essentially, you’re still selling the same product but at a higher rate and for an added benefit.

Screenshot from Sprout Social

A common example of upselling is the various plans offered for SaaS products. In the example above you can see Sprout Social’s three social media management packages. The product is the same however, you’ll get more with the product the more you spend on it.
What is Cross Selling?
Cross selling is selling an additional product or service to a customer. The additional product/service recommendations are often related to what your customers have already bought.
Ryanair used cross selling in their email sequences to promote extra services that can improve their customers’ trip and RyanAir experience. They used the online check-in email to promote car rental services.

Time to check-in

Now that we understand the difference between both types of email, let’s dive deeper into upselling and cross-selling tactics and email examples.

7 Ways to Send Upsell Emails
You’d be surprised how often upselling one is overlooked in email marketing sequences. Identify opportunities within your sales funnel where you can upsell. Upsell emails can be created and triggered at specific times depending on what type of product or service you are marketing and the stage of your customer’s lifecycle.
Free Trial Period End Upsell Emails

Upsell Tempemail Before Subscription Renewal

Product Launch Upsell Emails
The most common upsell emails are product launch emails or feature release emails. You might have even sent a few without recognizing that they are upselling emails.

Build a Strong Case Around Your Products/Services
Free trials or restricted access to services are extremely common with SaaS platforms. Tempemail marketing can be your core way to upsell your paid version of the product. How? By providing free content that promotes the benefits of having the full package service.
Zoom does this exceptionally well by promoting its free video conferences and webinars designed to teach you how to make the most of your own webinars and, essentially, buy into the platform.

In their email marketing messaging they’re not only promoting the benefits of attending the webinar but they’re also pulling from point number two, scarcity. Their CTA’s read, “Get on the Guest List”. It’s time-sensitive, but not pushy.
Lastly, on this point, be consistent with the quality of your free-content and be data-minded when tracking the consumption of it. If you see that certain readers are really engaging with your free articles, webinars, or video content then you can start to offer more of that content type to upsell your product in your email marketing strategy.

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Create Product or Service Packs: Tiered Upsells

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Perhaps one upsell is not the perfect fit for every reader or their business. Make sure your upgrade is not just one version, give options via “packages”. These packages can be broken down into snippets within your emails.
Once you’ve identified the packages that are right for the reader, by tracking their click-throughs, you can segment your email lists and shift your focus to selling that particular package for particular customers, rather than all of them.

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Create User Behavior Reports

Hello Bar Weekly Digest for [Name] – [Date]

Upsell in Thank You Emails

Thank you for being a part of our journey

4 Ways to Cross Sell using Tempemail Marketing
Cross Sell in Cart Abandonment Emails
Customers will browse your products, choose the ones they like, add them to their carts, and leave. Reasons for abandoning virtual carts vary. Regardless of why your customers didn’t proceed with their purchase, you must always send a cart abandonment email.
In your triggered abandoned cart emails, you can include a block where you suggest relevant products to your customer. The choice of your product suggestions should rely on the information you collect about your customer. Take a look at what products they left in their cart and recommend extra products that go hand in hand with what they originally wanted to buy.
For example, if your customer left a swimming suit in their cart, send them a cart reminder email and suggest that they buy a beach matt to complete their summer shopping.
Here is another real-life example from a brand that used cross selling techniques in their cart abandonment email.

As you can see, Chewy begin the email with a reminder about the items left in the cart: a dog crate. But instead of ending the email there, they go the extra mile to recommend a complete set of dog food. Not only that, but they also tempt the customer with a 20% reduction in their first order. This is a good example of combining transactional emails with cross selling tactics. The product recommendation fits perfectly with what the customer is looking for, and the discount acts as a second selling argument.
When selecting product recommendation for your customers, make sure that they not only complete the product already saved in the customer’s cart, but also fit the customer’s profile (age, gender, previous behavior on your website, older purchases, etc.).
Take this cross sell email for example, under the “You May Also Like” block, Jack Wills suggests boxer shorts and hoodies for men. There are products that Luke (the customer) will definitely be interested in. Image if they instead included a random selection of clothing items, like dresses or lingerie. The email won’t have the same success.

 
 
Cross Sell in Order Confirmation Emails
Order Confirmation emails are a great opportunity to cross sell your products. As customers, we naturally expect confirmation emails right after we order an item online. And that is what gives order confirmation emails such a high open-rate of 65% on average.
Make the most out of your order confirmation emails by using cross selling techniques. Offer similar products that you know the customer might like, based on the product they’ve recently purchased.

Your Huckberry Order R123456789 – Details Inside

Be conscious of your placement of the extra products, however.
Cross Selling Based on Navigation Behavior
According to Previously Viewed Items

Cross Sell in Thank You Emails

Cross-selling additional products doesn’t always need to come as a direct sales email. Consider framing your cross-selling efforts as a thank you message for your customer within email marketing.
Just like Norwegian has done here, for me. Approach your customers with a personalized approach.

“Thank you for your loyalty”
“Thank you for placing your trust in us”

By painting your cross-sell as a personalized thank you email, you can add a discounted, more appealing rate, without decreasing the value of your product. You merely want to show your gratitude.
Combining Upsell and Cross sell emails
Don’t be afraid to combine upselling and cross-selling in your email marketing strategy. Although these are two very different sales tactics, they can work together in harmony. Amazon does this exceptionally well.

At the bottom of their confirmation of order emails, they often do two things:

They promote similar products (cross-selling).
They promote their amazon prime service (upselling).

The two come hand in hand and overall give me, as the customer, a better experience using their service. It’s smart marketing to be able to upsell and cross-sell and convince a buyer that they need both. Consider how you can flesh this into your own email marketing strategies.
How to Create Great Cross Sell and Upsell Emails
Include Testimonials to Increase Credibility
Use testimonials in a smart way. A testimonial doesn’t have to come after you’ve introduced the deal you’re upselling. The testimonial can actually be introducing the upsell in the first place.
It’s a great way of combining old-school testimonials with successful storytelling tactics. Story-telling marketing is one of the most powerful forms going, it has the power to generate cortisol or oxytocin, two influential chemicals in the mind that can dictate our subconscious buying decisions.
Creating a customer story is the perfect combination of story-telling and testimonials and what better place to let your customer story shine than in email.

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Use Scarcity & the Fear Of Missing Out

Scarcity – Last Minute Deals this December 👉

Cialdini’s Scarcity still works, people are just savvier to it. Upsell in your email marketing using scarcity tactics and apply a bit of pressure to your buyer. Think about limited-time offers for first-time customers.
Your customer has already paid for your product before, they already trust your brand, which is the hard part. They’re willing to invest in you again, it’s just timing. Capitalize on this and offer them an upgrade/expansion/extension of your product that promises to provide them with a better service than the one they’ve already invested in.
What you need to ensure is that your scarcity efforts are not overcooked. It can be all too easy to scare someone off with scarcity tactics. Deleting an email is done in two clicks and will be done should you apply too much pressure.
Consumer Burnout is already a huge trend in 2020 and brands are rushing in to provide a service or product to address this. Brands are also answering burnout with brand messaging. Remember to be thoughtful with the tone and urgency you create.
Don’t scare people off but encourage them to seize the opportunities that arise. Like in the example above, Outsite has added emojis, labeled the upsell as members only, and used a term we’re all familiar with Early Birds.
Look to use similar scarcity tactics in your own email marketing strategy. There’s no time like the present.
Think Outside the Box
Visual storytelling works. Try to include images, videos, infographics as much as possible within your email marketing cross selling efforts. That being said you’ll need to make sure your email is optimized for the correct platform.
If you’ve been working in marketing for a while you’ll probably remember the time we all saw a shift in devices and suddenly it was: “mobile-first.”
This is not always the case. Just because everyone uses their phones much more than they used to doesn’t necessarily mean they’re engaging with your brand emails using their phone.
If your product is relatively expensive, you’ll be surprised by the number of people that prefer to do their research via desktop. Keep this in mind when designing the visual layout of your cross-selling emails. Identify what platform your customers are using and adapt accordingly to your company email marketing strategy.

 
Show that you care
This is trickier to do if you’re using an email list. However, if you have a good CRM platform then using integrations with an email marketing system could do wonders to help you show that you care.
Identify customer business needs. Whether this is done through an interactive form, a sales rep, or by identifying engagement with your previous emails. Take note of what your customer needs and find a product you offer that will help them to succeed or better their experience. Think “Customer success” rather than “sales”.
Personalize your efforts

Be it using a first name, business name, or industry your customers are in, personalized subject lines lead to emails that are 26% more likely to be opened. Personalization with your subject lines, preview text, and sender name can get you that open rate increase, but how can you increase your chances of cross-selling?
Do the same. Using personalization efforts in the body of your email gives the reader a more tailored experience and can go a long way. Take a look at the example above, my team at OneCoWork inserted not only my name into the body text of the email but my book as well. Of course, this was a “test” email before we sent out the real thing, but you get the idea.
Don’t be afraid to send “reminders”
This can work in both large and small business email marketing strategies. If you do see interactions with other products or services you’ve been trying to cross-sell don’t be afraid to identify abandoned carts or CTA click-throughs and send an email reminder.
This works exceptionally well with eCommerce, of course, don’t forget to include open-rate and click-through rate within your eCommerce KPIs. Be careful here though, these are the types of emails that are often viewed as Spam and sent straight to the corresponding box.
Be smart with your email copy, especially in your subject and preview lines. Frame your message as though you’re trying to help out someone who may be a little forgetful.
What’s more important is, give your reader an out. Ask them if they don’t intend to buy the product, acknowledge this, and don’t send them any more reminders. Respect their time.
Entice Customers to Buy More with Discounts

Hi Raymond! Here are this month’s offers and great tips for earning CashPoints

Just because someone has bought your product doesn’t necessarily mean that they want to buy something else from you. You’ll have to work equally as hard to cross-sell as you did with your initial sales process.
If you have some kind of membership or points service for your initial product/s, offer these if your customer buys other products from you. Norwegian do a great job of this with their cross-selling emails. If you buy an extra service from them then you’ll receive CashPoints which you can reclaim on your flights in the future.
Wrapping Up
Thanks for taking the time to read this article and I hope you’ve found it useful in applying to your own email marketing strategy. There’s plenty of opportunities to upsell and cross-sell your products. The biggest lesson here is to do so in an authentic way and a way that is both conscious of your customer’s needs and time.

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Apple plans to sell Macs with its own chips from 2021 – Bloomberg – Hardware- Tempemail – Blog – 10 minute

Apple Inc plans to sell Mac computers with its own main processors by next year based on the chip designs currently used in its iPhones and iPads, Bloomberg reported on Thursday.
The iPhone maker is working on three Mac processors based on the A14 processor in its next iPhone, suggesting the company will transition more of its Mac lineup away from current supplier Intel Corp, the report added citing people familiar with the matter.
Apple started using Intel’s processors in 2006 and a year later all Mac computers featured its chips. Since then, Intel has made chips for other Apple products such as modem chips for its iPhones.
Apple has always relied on outside suppliers for its modem chips, a crucial part that connects devices like the iPhone to wireless data networks.
In a bid to make it’s own chips, Apple bought a majority of Intel’s modem business last July for US$1 billion and settled a long legal battle with supplier Qualcomm Inc over the chipmaker’s patent licensing practices.
Apple’s Mac computers generated US$7.16 billion in revenue in the last reported quarter while Intel’s PC unit that includes modem chip sales recorded US$10 billion in sales in the last quarter.
Apple was planning to use its own chips in Mac computers beginning as early as 2020, Bloomberg had reported in April 2018.
Apple and Intel did not immediately respond to Reuters’ requests for comments.

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Hackers love to find exploits in Zoom, sell on Dark Web- Tempemail – Blog – 10 minute

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Video meet app Zoom that has gained immense popularity among the enterprises, SMBs and schools in India and elsewhere to connect remotely, has also become a treasure trove for both ethical and not-ethical hackers who have zeroed in on the video conferencing app to find privacy and security bugs and make money.
One hacker interviewed by Motherboard who claims to have traded exploits found in Zoom on the black market said that Zoom flaws typically sell for between $5,000 to $30,000.
The vulnerabilities – everything from webcam or microphone security to sensitive data like passwords, emails, or device information – are being sold on the Dark Web.
However, hackers said that Zoom flaws don’t sell for high figures compared to other exploits.
With this context in mind, we have the below commentary from Flock – the leading workplace communication and collaboration platform.
According to Devashish Sharma, CTO at workplace communication and collaboration platform Flock, it is crucial for businesses to have to right security apparatus in place to avoid confidential organisational data falling into the wrong hands.
“The recent incident where hackers posted pornographic content on the user screens of video conferencing app Zoom, shows us how cybercriminals are working overtime to find vulnerabilities and steal user data. In such a situation, it is vital that communication platforms support end-to-end encryption and multi-factor authentication to avoid such untoward incidents,” Sharma said in a statement.
While Zoom has emerged as a leading teleconferencing provider during the COVID-19 pandemic, the app is marred by daily news about it being prone to hacking.
Issues that have affected its credibility is data-sharing with Facebook, exposed LinkedIn profiles, and a “malware-like” installer for macOS.
Zoom Video Communications has also been sued by one of its shareholders who alleged that the company kept some of its security flaws hidden.
The lawsuit, filed in the US District Court for the Northern District of California, alleged that Zoom failed to disclose some vulnerabilities and that the services did not provide end-to-end encryption.
Zoom has started facing criticism as reports of “Zoombombing” and other privacy issues started surfacing from different parts of the world.
Citing privacy and security concerns, Google has banned video meeting app Zoom for its employees.
According to Rafi Kretchmer, Head of Product Marketing at cyber security firm Check Point, cybercriminals will always seek to capitalize on the latest trends to try and boost the success rates of attacks, and the coronavirus pandemic has created a perfect storm of a global news event together with dramatic changes in working practices and the technologies used by organizations.
“This has meant a significant increase in the attack surface of many organizations, which is compromising their security postures. To ensure security and business continuity in this rapidly evolving situation, organizations need to protect themselves with a holistic, end-to-end security architecture,” Kretchmer said in a statement.
This means ensuring accessible and reliable connections between corporate networks and remote devices 24/7, promoting collaboration and productivity between teams, networks and offices, and deploying robust protection against advanced threats and cybercrime techniques at all points on the enterprise network fabric.
Zoom Founder and CEO Eric Yuan has apologized for the privacy and security issues or Zoombombing being reported in his app.
The video meet app has also been slammed for the lack of users’ privacy and security by the US Federal Bureau of Investigation (FBI).

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Aegon Life to sell insurance policies on Flipkart- Tempemail – Blog – 10 minute

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Flipkart, India’s homegrown e-commerce marketplace and Aegon Life Insurance, pioneer of digital insurance in India, have joined hands to sell comprehensive insurance solutions to its customers. An instant digital policy with a sum assured of up to 10 lakhs, will be available to consumers from March 2020. With instant life insurance cover through a digital policy as its core value proposition, such policies do not require medical tests or paperwork making it completely hassle free.
Life insurance has the second highest penetration amongst all types of insurance available in the country. One of the major problems that the insurance industry faces today is the notion that it is expensive and cumbersome to buy, followed by issues around long and rigid tenures and mis-selling. With this product, Flipkart and Aegon Life aim to solve for these issues and make life insurance available to customers at the click of a button in a convenient and transparent manner.
The Life Insurance policies on Flipkart have varied offerings, with sums assured ranging from Rs 1 lakh to Rs 10 lakhs and premiums starting from Rs. 129 for Rs. 1 lakh sum insured. The policies will be available to the existing and new customers of Flipkart between the ages of 18 and 65.
With this offering, Flipkart aims to make life insurance more accessible to Indians living in Tier 3+ cities, who may not have access to these financial services. Bringing together its technology and partnership prowess on the platform, this product will be enabled through a more seamless procedure, lower premiums, and a flexible tenure. Through this product, Flipkart aims to solve key customer pain points in the sector, including trust, transparency and reliability.
‘Ranjith Boyanapalli, Head – Fintech and Payments Group at Flipkart, said, “As a homegrown company, Flipkart’s core has always been building products for Indian consumer needs. We are committed to developing solutions that will help bridge the gap between India and Bharat, and we are confident that the easy-access insurance policy will be one of the catalysts to power this transition. With this product, we want to make innovative and trustworthy financial products available at the customer’s fingertips and provide them a hassle-free experience. To achieve this goal, we look forward to a fruitful partnership with Aegon Life. A similar strategic mindset of customer-first values coupled with being one of the few online-focused innovation companies made them the best fit for this partnership.”
Speaking on the partnership, Mr. Satishwar Balakrishnan, CFO & Principal Officer, Aegon Life Insurance said, “We are one of the first insurers to sell through digital platforms and Flipkart is synonymous with one-stop-shop and has a huge customer base in India. We saw great synergies in our partnership and are extremely delighted to join hands with Flipkart to sell our products. This is one of our biggest strategic associations till date and it is in line with our strategy of selling insurance direct-to-customer (D2C). We will offer customized products at special prices, instant issuance and top-notch service through the platform.”
He further adds, “We at Aegon Life Insurance strive to look out for ways to reach out to the always-online customer. With more and more Indians getting used to purchasing online, selling insurance services has a huge scope and an ecommerce platform such as Flipkart has a unique appeal with customers. This partnership will help us expand the reach for our term insurance solutions Pan India.”
Aegon Life and Flipkart’s complementary capabilities of being wholly data driven digital companies and prioritizing customer needs makes this win-win partnership for both parties and customers as well.

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Amazon set to Sell Cashierless Tech System to Retailers | Tempemail – Blog – 10 minute

Image sourced from The Business Journals.

Amazon – the biggest online eCommerce platform in the world – is selling its impressive “Just Walk Out” technology system to several brick-and-mortar retailers, reports The Verge.
And although there is no word on exactly which retailers have already acquired the system, Amazon is also set to launch a website where any potential customers can inquire about the tech.
The “Just Walk Out” system is a cashierless service used in retail stores that gives shoppers the freedom to choose products and simply leave the store – without the time-consuming task of checking out.
“Do customers like standing in lines?” asks Dilip Kumar, Amazon’s VP of physical retail and technology. “This has pretty broad applicability across store sizes, across industries, because it fundamentally tackles a problem of how do you get convenience in physical locations, especially when people are hard-pressed for time.”
Here’s how cashierless shopping works
Essentially, using a combination of “ceiling-mounted cameras and shelf-weight sensors”, the system can automatically track shoppers and the items they choose as they move around the cashierless store.
As soon as the shopper has collected all their items, they are welcome to leave the store. Once they’ve left, a receipt will be automatically sent to their email and their accounts billed.
Exciting news for retailers
“The highly anticipated business reflects Amazon’s strategy of building out internal capabilities – such as warehouses to help with package delivery and cloud technology to support its website – and then turning those into lucrative services it offers others,” reports Reuters.
The system was first launched in December 2016 and now Amazon has 26 cashier-less locations across America.

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Grindr’s Chinese owner to sell social media app for US$608m – Finance- Tempemail – Blog – 10 minute

Chinese gaming company Beijing Kunlun Tech said on Friday that it has agreed to sell Grindr, a popular gay dating app it acquired in 2016, for about US$608.5 million (A$931 million).
The deal comes after a US government panel asked Kunlun to divest itself of Grindr. The panel, the Committee on Foreign Investment in the United States (CFIUS), has not disclosed its concerns about Kunlun’s ownership of Grindr.
However, the United States has been increasingly scrutinising app developers over the safety of personal data they handle, especially if some of it involves US military or intelligence personnel.
Kunlun said it agreed to sell its 98.59 percent stake in Grindr to San Vicente Acquisition.
Reuters reported earlier on Friday that Kunlun was close to signing a sales deal, citing people familiar with the matter.
San Vincente Acquisition comprises a group of entrepreneurs and investors in the technology, media and telecommunications industries, a source close to the deal told Reuters.
One of the investors in the group that is nearing a deal to acquire Grindr is Chinese-born US citizen James Lu, a former executive at Chinese search engine giant Baidu , three of the sources said.
The identity of the other investors in the consortium could not immediately be learned.
CFIUS needs to approve the latest deal, according to one of the sources.
Based in West Hollywood, California, Grindr has over 4.5 million daily active users, and describes itself as the world’s largest social networking app for gay, bisexual, transgender and queer people.
Kunlun is one of China’s largest mobile gaming companies. It acquired a majority stake in Grindr in 2016 for US$93 million and bought out the remainder of the company in 2018. It did so without submitting the transactions for CFIUS review.
CFIUS’ subsequent intervention in the Grindr deal underscored its focus on the safety of personal data, after it blocked the acquisitions of US money transfer company MoneyGram International and mobile marketing firm AppLovin by Chinese bidders.
Kunlun’s control of Grindr has fuelled concerns among privacy advocates in the United States. Democratic US Senators Edward Markey and Richard Blumenthal sent a letter to Grindr in 2018 demanding answers about how the app would protect users’ privacy under its Chinese owner.
Reuters reported last year that Kunlun had given some Beijing-based engineers access to the personal information of millions of Americans, including private messages and HIV status.

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