Netflix’s First Original African Series ‘Queen Sono’ Renewed for Second Season | Tempemail – Blog – 10 minute

Sourced from The Sowetan.

Netflix has confirmed that Pearl Thusi’s espionage thriller Queen Sono has been officially renewed for a second season.
The Sowetan reports that Thusi, Vuyo Dabula, Sechaba Morojele, Chi Mhende, Loyiso Madinga, Rob Van Vuuren, Kate Liquorish, Khathu Ramabulana, and Enhle Mbali Mlotshwa will all reprise their roles.
Released in February, Queen Sono is Netflix’s first original African series, and currently one of two South African series available on the platform. The second being Shadow, which began streaming before Queen Sono but was acquired by Netflix after.
“I am so excited by the appetite for African stories and that Netflix is continuing to partner with us to bring to life the next chapter of Queen’s story and showcase it to the world,” showrunner Kagiso Lediga says.

The second season is expected to start filming later this year. It is unknown whether or not the worldwide pandemic will affect its shooting schedule as it has done for other movies and TV series around the globe.
“The first season of Queen Sono marked the beginning of our journey to introduce the world to exciting stories that are made in Africa,” says Dorothy Ghettuba who leads African original series at Netflix.
“It was an unprecedented representation of a strong female black lead in African television. In the first season of Queen Sono, we saw grit and glamour, strength and vulnerability, as well as the past and the present, converge into a powerful narrative that explored the complexities and nuances of the African experience.”
“Kagiso Lediga and the Diprente team delivered a compelling story that resonated with our viewers and we can’t wait to see what they have in store for Queen Sono in this coming season,” she concludes.

To tied over audiences hungry for African stories fueled by international budgets, the young adult series Blood & Water will serve as Netflix’s third original African series. The series will be based in Cape Town, South Africa.
Directed by Nosipho Dumisa, the show stars Ama Qamata, Khosi Ngema, Gail Mabalane, Natasha Thahane, and Cindy Mahlangu.
Edited by Luis Monzon
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Netflix renews Lost in Space for a third and final season – Blog – 10 minute

The big picture: Netflix renewed its sci-fi television show Lost in Space for a third season this week, extending the reimagining of the original series until 2021. The news is bittersweet, however, as the third season will serve as the series finale.
The admission isn’t a total surprise for those that have followed the reboot closely. Executive producer / showrunner Zack Estrin said that since the beginning, they’ve viewed this story as a trilogy with a clear beginning, middle and end.
“If anyone deserves to catch their breath before their next mission — it’s Will, Penny, Judy, Maureen, John, Don West, Dr. Smith… and The Robot,” Estrin added.

More #LostinSpace is coming. The third and final season arrives in 2021 on Netflix. pic.twitter.com/tZw1r5ZOCR
— Lost In Space on Netflix (@lostinspacetv) March 9, 2020

The first season of the Netflix original dropped on April 13, 2018, and was followed by season two on December 24, 2019. A modern adaptation of the 1965 series by the same name, it follows the Robinson family on a mission to colonize the Alpha Centauri star system.
Estrin’s time with Netflix is far from over as the two sides have agreed to a multi-year deal in which he will “produce new series exclusively at Netflix.”
While it’s sad to see a show you love reach its series finale, it’s not always a bad thing. Far too many shows these days run well past their expiration date as part of clear cash grabs. Plus, knowing in advance that a show is coming to an end gives producers an opportunity to close out storylines. With sudden cancellations, you’re left to wonder the fate of your favorite characters.

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HBO creates data privacy app to promote new season of Westworld- Tempemail – Blog – 10 minute

HBO is promoting the new season of its sci-fi drama Westworld with a new social monitoring web application called iknowyou.app that is centred around data privacy, a hint at the season’s premise.
The app, created by Goodstuph, was created to allow users to “Find Your Path” simply with an Instagram username, and discover how much data one can collect from the public domain easily.
The app’s algorithm uses publicly accessible Instagram data such as location, captions, and followers to “Chart your Path”, showing users just how accurately Incite, a data company of the future in Westworld, knows them and in turn giving them actionable life advice.
“Westworld has presented us with a great opportunity to take storytelling to the next level. We were exploring how to captivate our audiences while subtly reminding them how much information they might leave on the Internet and the importance of data privacy,” said Marianne Lee, the interim marketing head of WarnerMedia Entertainment Networks in South East Asia.
“And with the help of Goodstuph, we were able to conceptualise how the future seen in season three might already be a reality in the modern-day. We just might not know its impact yet.”

Tempemail , Tempmail – Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Destiny 2 is getting rid of paid loot boxes for season pass holders – Blog – 10 minute

Why it matters: Since going free-to-play, Bungie has needed a way to monetize Destiny 2 to cover ongoing development costs. Paid loot boxes, aka Bright Engrams, could be purchased in the Eververse store to obtain cosmetic items. However, Bungie is now removing Bright Engrams for players who own the season pass. This consumer-friendly move is another blow in the recent efforts to monetize games that have already been paid for upfront.
Since splitting from Activision, Destiny 2 developer Bungie has since went on to release their latest major expansion, Shadowkeep. While players have been able to purchase in-game loot boxes called “Bright Engrams” for cosmetic items, the company is now removing them going forward.
Game director Luke Smith published a new “Director’s Cut” blog post in which he talked about the state of Destiny 2 and upcoming changes to the popular action MMO. Smith outlined some of the lessons learned from Shadowkeep including weapon balancing and ensuring that players who play Destiny 2 intermittently won’t get left out in favor of more dedicated players. Included in this update was the announcement that Bright Engrams will removed for players who have purchased the season pass. However, those who are sticking with the free-to-play version of Destiny 2 can still purchase Bright Engrams in the Eververse Store.
Smith emphasized that they “want players to know what something costs before they buy it.” This sentiment flies in the face of Activision’s former plans for the game as well as large publishers like Ubisoft and Electronic Arts who still use paid loot boxes as an ongoing revenue stream. That said, loot boxes and microtransactions in general have been undergoing serious scrutiny lately.
“We want players to know what something costs before they buy it”
EA, in particular, has borne the brunt of the backlash against loot boxes. Star Wars: Battlefront 2 was famously ridiculed for including pay-to-win loot boxes at its launch, leading to the most down voted comment in Reddit history. Representatives from the company spoke in front of a UK parliamentary panel where they described loot boxes as “surprise mechanics” that players find “quite ethical and quite fun.”
The tide seems to be changing as of late. Fortnite is a free-to-play battle royale shooter that’s completely dependent on cosmetic loot boxes and a battle pass. EA subsequently copied that model with Apex Legends. Destiny 2 seems to be emulating that model also on some level. The game shifted to a free-to-play model when Shadowkeep launched and allowed players to purchase seasonal passes if desired. With the removal of loot boxes from paid content, this may lead to other publishers following suit.

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HBO shares official trailer for Westworld season three – Blog – 10 minute

Something big is brewing: HBO dropped its official trailer for season three of American science fiction series Westworld, delving deeper into a future where robots are prepared to wage war against each other in support of their human backers.
From what we can gather in the nearly three-minute-long clip, Dolores is seeking to partner up with Caleb, a construction worker played by Aaron Paul. “You and I are a lot alike. They put you in a cage. Decided what your life would be,” Dolores notes, perhaps as a clever callback to Paul’s character in Breaking Bad.
In another scene, we see a man ask Maeve to track down Dolores and kill her.
Could this be the end of the game that The Man in Black has long been searching for? Dolores seems to think so.
It appears as though HBO is setting the stage for a robot battle that’ll take place in the real world. Could the fate of humanity depend on its outcome? It sure sounds like it.
The third season of Westworld premieres on March 15, 2020. The eight episode season is expected to air in weekly installments, foregoing the popular binge model made popular by Netflix in recent years.
Found is a TechSpot feature where we share clever, funny or otherwise interesting stuff from around the web.

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10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes.Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

8 Halloween Social Media Campaigns to Spook-up this Season – Blog – 10 minute

Anyone who has ever created a holiday campaign for social media knows that finding inspiration is an essential component. Before you can put your pen to paper – or hands to the keyboard, you need to jolt your creative thinking to curate content that plays well on social media. Using Socialbakers Inspiration as our crystal ball we were able to discover the best-performing content across industries, within a few clicks. 
Here are our top Halloween content picks:
Food Network: Theme Up Your Sweet Creations
This BOO-tiful Halloween cake caught a massive audience on Facebook with over 140,000 shares and 71 million views in just five days. Food Network is known for posting hundreds of food recipe videos through their social media and they have probably created countless cake-making videos. The only difference with this cake was that they simply added a “ghostly” touch.

From Halloween posts of spooky cakes to unconventional cocktails (such as, bloody margaritas), Food Network’s Halloween social media campaigns have consisted of fun themes that always excited its followers. Use this season to enjoy the spooky-creative spirit and the more you delve yourself into the spirit, the more Halloween post ideas you can come up with. Luckily, there are free tools online when you want to gain some social content inspiration for your marketing campaign this season. 
Lush Cosmetics: Get Spooky Scary
Just a week before Friday the 13th, Lush jumped-started this season with a haunting sneak-peek of their Halloween limited collection. With a total of 3.9k interactions within two weeks, they were able to reach their audience organically with a thrilling post of a beautifully manicured hand covered in their featured product. 

Even though it’s not that common to think of face masks and bath bombs during Halloween, Lush created an eye-catching post to market their limited collection. Our AI was able to grade this post a solid “A” considering that it’s an organic reach and visually appealing that is consistent with their brand. Their strategy was simple – memorable with a thrill. You can establish a special connection with your audience as long as you keep your posts engaging or create a striking photo like this one.
Wish: Take a Step Away from Promotional Posts – Add a Personal Feel
Halloween is the time to show off your decorations, but when it comes to shopping, you are bombarded by flashy Halloween campaigns. Wish, an e-commerce giant, posted a homelike photo of a child’s decorated bedroom and it reached a total of 3.3k Facebook reactions in less than a week. There was nothing corporate about this post – no flashy discounts or promo codes. Just a child’s bedroom who loves their Halloween bedsheets (and their dog). You can be surprised on how relatable a post of a normal photo can be to a family celebrating Halloween. 

You don’t need a massive budget for expensive photographers and designers. Today, social media gives you the freedom and flexible to post normal photos where your audience can easily relate to you. Sometimes it’s good to take a break from promotional-feel and add some personal touches to your social media campaigns. 
Boohoo: Show Off Your Wicked Humor (With Memes)
If you think today’s generation can have a whole iMessage conversation with just memes, some companies are including memes in their social media marketing strategies. This UK-based online fashion retailer generated an organic total of 9k interactions with this cheeky Halloween post.

Knowing that Halloween is one of the best holidays for memes, you can overcome your creative-block and go through an endless holiday content search for memes to develop new Halloween post ideas. But first, make sure it aligns with your target audience and brand – this could be one of your new social media marketing strategies this fall season. 
Walt Disney World: Taking Audiences Behind-the-Scenes
Walt Disney World has taken a creative approach to Halloween on Facebook. In fact, their one of their best-performing Halloween posts received nearly 240,000 Total Interactions, outperforming all of their other posts for the entire year. The post was 100% organic which illustrates how strongly the content resonated with their audience. Just imagine what would have happened if it was promoted! 

Disney’s post was successful because they creatively took their audience behind-the-scenes, using a well-crafted time-lapse video. Their audience was able to see the fairytale land transform into a festive Halloween amusement park, right before their eyes. Of course, Disney always goes the extra mile to wow their guests with holiday decorations. However, this video allowed their viewers to see all of the hard work that goes into decorating one of the largest theme parks in the entire world. 

Get Even More Content Inspiration
Read Our Guide

TIP: You don’t have to be an amusement park to give your audience a sneak peak. Time-lapse videos are a great way to take your audience through a time-consuming process in seconds, which make the final result even more enjoyable. 
Hershey’s: Sinking Their Teeth into DIY Videos
We can’t talk about stellar social media campaigns without mentioning an FMCG brand – Halloween is their time to shine! Compared to other FMCG brands, Hershey’s’ Halloween post came out on top with nearly 10,000 Total Interactions on Facebook. 

Hershey’s smartly tapped into the popular DIY trend and created a short clip that demonstrated how their audience could turn their chocolate into a cute party favor. This is a perfect way to create marketing content that doesn’t feel like marketing. Hershey’s provides their social media audience with content that has value. As a result, their audience may just drop by the candy aisle for small Hershey’s bars to do crafts with their children or prepare for an upcoming party that will be complete with some batty treats.
Urban Decay: Calling all Ghouls and Gals
A popular trend among beauty brands has been to create Halloween makeup tutorials, which is a great way to highlight the seasonal relevancy of cosmetics while giving audiences content that is useful to them. Urban Decay, went on a similar (but different) path which earned them a spot as one of the most engaging beauty brands during the Halloween season. 

Tapatio: Sugar, Spice, and Everything Social
Chances are when you are thinking about Halloween brands, the Californian hot sauce, Tapatio doesn’t come straight to mind. Tapatio always turns up the heat for Halloween and finding creative ways to get their brand in on the conversation.

Tapatio had no shortage of spicy Halloween posts. One of their best-performing seasonal posts was pretty simple. The hot sauce brand creatively transformed their logo to fit a Mexican-styled Halloween themed logo – and their Fans loved it! What’s most more impressive? Their Facebook Fans were so taken by the logo they began to request T-shirts with the design. Tapatio listened to their audience’s’ wants and created a limited edition Day of the Dead shirt which could be purchased online.
The Takeaway
Like any holiday season, Halloween gives marketers tons of creative freedom which can help draw attention to their brand during the busy season. While some brands can draw a strong link between their product and Halloween, other brands don’t have it so easy. Nevertheless, there is tons of room for creativity here, as shown by these featured brands. Use the holidays as a way to have fun to get in on the conversation and take your audience behind-the-scenes.
If you know that your holiday content is a great fit for your brand, and you are hungry for inspiration be sure to browse through the largest social media content library – free!

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The Witcher is set to become Netflix’s biggest debut season ever – Blog – 10 minute

Why it matters: It’s almost an understatement to say that Netflix’s The Witcher has been a success. Now, we know just how many customers watched the show. The streaming service said 76 million member households “chose to watch” the fantasy in its first four weeks of launch, putting it on track to be the company’s most successful debut show ever.
There is, however, a caveat to go with that number. In a letter Netflix sent to shareholders, it uses the term “chose to watch” when revealing viewing figures; this is because it has changed its old metric that used to count an episode or movie as watched if a customer got through 70 percent of it. The new system registers a view after just two minutes of content has been watched.

Even if a few million people turned off The Witcher after two minutes, it’s still an amazing feat. For comparison, and using the same metric, Netflix said season three of The Crown was watched by 21 million in its first four weeks, while 83 million people chose the Michael Bay-directed 6 Underground movie.
Netflix also used a worldwide Google Trends chart to illustrate how much interest there was in The Witcher show compared to Disney+’s The Mandalorian. It’s slightly misleading, though, as Netflix is available in 190 countries while Disney+ has only been available in five since it launched in November.

Elsewhere in the report, Netflix reveals it generated around $20 billion in revenue last year. It now has over 100 million members outside of the US, where it has almost 70 million customers.
Following the show’s launch, The Witcher 3: The Wild Hunt saw a spike in player numbers on Steam. Eventually, the game had more players than it did at launch back in 2015. Additionally, renewed interest in the novels forced the publisher to print 500,000 more books to meet demand.
Good news if you love The Witcher: showrunner Lauren S. Hissrich has said there are plans for seven seasons.

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Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Season 2 of cyberpunk thriller Altered Carbon airs next month on Netflix – Blog – 10 minute

In a nutshell: If you have not watched the first season of the Netflix Original Altered Carbon, now is the time. The dystopian cyberpunk thriller is worth the binge, and Season 2 is coming next month.
Two years ago, we reported on a strange booth that was set up at CES 2018 by a company called Psychasec. The company claimed to manufacture full-body replacements for humans, prototypes of which were on display.
Of course, the company was fake, and the booth was simply a promotion to generate hype for Netflix’s upcoming (at the time) series Altered Carbon. The show debuted on February 2, just weeks later. The following July, Netflix announced it had renewed the series. Then silence for two years, until now. Season 2 will be available on February 27.
Joel Kinnaman portrayed lead character, Takeshi Kovacs, in the first season. Kovacs is returning but Kinnaman is not. The character will instead be played by Anthony Mackie this time. The switch in lead actors is quickly dismissed and will surely be explained off by the body-replacement premise of the show.

Your re-sleeving is now complete. 2.27.20. #AlteredCarbon pic.twitter.com/h4VtaCp6Wh
— Altered Carbon (@AltCarb) January 21, 2020

Warning: Spoilers ahead.
In Richard K. Morgan’s novels, the original Kovacs (played by Will Yun Lee in flashbacks) lives for hundreds of years by switching bodies when one dies (usually killed violently in his case). It would be unsurprising to see this role recast every season.
According to the lore of the series, in 2384, people can have their consciousness transferred into synthetic bodies via physical memory discs called “stacks.” Referred to as “sleeves,” these replacements are manufactured by Psychasec, of course, and allow folks to have the body they’ve always dreamed of without the exercise or plastic surgery. However, the mind can also be moved into another human. For the very rich (called Meths), sleeves are usually clones of themselves.
Kinnaman’s secondary role is a character named Elias Ryker. Ryker was a police detective before serving as a host for Kovacs’ stack and had his own sub-plot during Season 1. It is unclear if Mackie’s character will have a similar secondary story. It is likely though, since people will want to know where this sleeve came from.
There is no trailer yet, only the teaser that producers tweeted Tuesday morning (above). However, there will likely be a more substantial taste in the coming weeks. In the meantime, you can play catch up if you have a Netflix subscription, something I highly recommend since it has been two years since Season 1 aired.

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Westworld season three returns on March 15 – Blog – 10 minute

In brief: HBO dropped its latest trailer on YouTube over the weekend. While the clip doesn’t show any live action as earlier offerings have, it does provide what may be a potential plot outline… or maybe it’s all just an elaborate “advertisement” for Westworld and this is just one of many scenarios that guests can choose from. With Westworld, it’s hard to say either way.
The third season of HBO’s Westworld will premiere on March 15, 2020, a new trailer reveals.
Season one of Westworld premiered in late 2016 to rave reviews. The highly anticipated second season, however, missed the mark badly and was criticized for being… well, a disjointed mess. There’s high hope for season three as it appears to depict life outside the park and brings in some heavy hitters including Aaron Paul of Breaking Bad fame.

Unlike Netflix, HBO has mostly adhered to the old guard way of releasing new episodes of a show – appointment TV, more or less. This means that each new episode will be released at a set time each week and you’ll have to tune in or DVR it versus being able to binge the entire season in one sitting.
If season three can bring back some of the magic delivered by the first, however, it’ll be worth the hassle.
Found is a TechSpot feature where we share clever, funny or otherwise interesting stuff from around the web.

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How To Plan The New Season of Email Marketing


Summer vacations draw to an end – it’s time to kick-start the new season and raise the bar of your Email Marketing efforts.

Everyone is back to the office, except for the naive few traveling in
September. People are back at their desks, struggling with loose ends to
tie up and new projects to launch

Today, let us focus on this last one and suggest what, in our opinion,
are the key activities to be done when coming back from vacation. This
will set the foundation for a new season of Email Marketing from today to 2020.
Let’s get started.

Give yourself new
performance goals

Tools 🛠

» Reports & Analyses

Complexity 💪

Before looking ahead, we need to look back at
what was done in the previous months. We suggest taking stock of the results
from last year’s mailings
.

Aggregated reports allow you to
consult the overall trends of your campaigns. It is possible to choose the most
indicative time interval for your business, such as the last three months, the
last semester, or the last year.

In doing so, you will have a performance
overview on your email campaigns: delivery rates, opening rates, and click
rates. Once this trend is grasped, set a new goal for the new season—one
that is possible and achievable, yet not too low.

Give an ultimatum to inactive recipients

Tools 🛠️

Complexity 💪

⭐⭐

The second step is to work on your database. Each company should “delve into” its lists of recipients to identify contacts that have not interacted with emails for a while.  

Considering a large number of inactive
recipients can cause delivery problems, cleaning your lists of inactive
recipients is essential for improving the deliverability [1] of future
mailings. More and more, some email providers (Google, Yahoo…) use the
“inactive recipients” value to decide whether messages sent by a
certain sender should be directed to either an inbox or spam.

A list typically has about 50% of recipients that can be classified as
inactive, i.e., they have neither opened nor clicked on any message sent to
them in the last three months.

What you need to do is pretty simple:

  1. Enter the platform and find the percentage of inactive recipients by looking at the gray portion of recipients in the Analysis and comparisons report in Statistics > Email > Analysis and comparisons.
  2. Use activity filters to limit inactive recipients. You can do so by creating an activity filter to define recipients who have not made any action in the last X amount of days. The value of X varies depending on how many emails you send to your list.
  3. Plan a reactivation campaign to regain and capture the attention of inactive users. The most effective campaigns generally involve sending two messages. This invites the user to reactivate. A final message notifies the user of his/her future unsubscription. For these mailings, you will need the previously created activity filter.

Once the reactivation emails are created, you
can automate the mailing by setting a time interval after which the inactive
contact will receive the messages.

Send a profiling campaign

Tools 🛠

» Profiling form

Complexity 💪

⭐⭐

Marketers are back—and so are customers and prospects. Why not send them a welcome back email? Play with many ideas: the approaching autumn, the challenge in returning to work, or something along the back-to-school lines. Puma did just this in its animated email. It’s brilliant.

That is the minimum, though. We strongly
recommend including a self-profile invitation within the same email.
This way, the return from vacation becomes a chance for asking contacts for
further details about themselves (later, we will see why).

The profiling form can create this in just a few steps. Simply use the drag & drop editor to edit blocks and other graphic elements, such as buttons, checkboxes, and groups. All of these can personalized to fit your needs.

Data collected through the self-profiling
modules are saved in the platform’s personal data fields.

Implement a customization strategy

Tools 🛠

Separately or together:

Complexity 💪

⭐⭐⭐

What to do with already collected recipient
data collected via the profiling form? We will personalize emails based
on the characteristics, interests, and inclinations of each recipient.

Despite the challenge of personalization, this element is fundamental for companies. The McKinsey study states that personalization will be “the prime driver of marketing success within five years”.

Companies must accept this challenge. How? By
adopting certain tools and functions to bring Email Marketing to an
advanced personalization level. Let us take a look at them:

Display Conditions option

What’s it for → Personalized content blocks

This feature is available to all Email customers. While creating the message, you can set up rules for displaying blocks and whole message sections that will be filled automatically with the most suitable content for each recipient.

Practically speaking, the Display Conditions option brands can send emails with images and texts in line with each recipient’s demographics, preferences, and needs.

An example? A promotional campaign by an e-commerce website able to segment a promo sale of jeans depending on whether the recipient is a woman or a man.

Personalization Engine

What’s it for → Related/recommended products  

What if a company wants to send emails with products that are constantly and automatically updated and customized? The Personalization Engine takes care of that. It uses Liquid markup language to create emails with real-time content retrieved from a site or an external page (i.e., a site, blog, or an online store) and sent to Email. This can be personalized for each recipient.

Here are a few examples: a Real Estate company
can send its customers one email per week with new housing listings of their
neighborhood or an e-commerce site can automatically send a follow-up
e-mail the day after a shopping cart is left behind. Such an e-mail includes
either the products that were abandoned or other related products. A large distribution company can also
send coupons localized by geographical area.

The Display Conditions and Personalization Engine options are available in the Email platform. These can be activated upon request. The first can be done by all companies, whereas the second requires skills with HTML and Liquid markup Language.

Datatrics

What’s it for → Personalizing customer journeys

Using Artificial intelligence is not a utopia — every company can do it. Datatrics is a Predictive Marketing platform owned by the Email Group. It allows companies to predict customers’ future needs because of data collection involving behaviors and habits.

Here is how it works: Datatrics aggregates data from internal sources (CRM, email, social networks, e-commerce, web analytics, etc.) and external sources (demographic data, weather conditions, traffic intensity, etc.). The algorithm forecasts the interests of customers who interact with the website, emails, and campaigns on Google, Facebook, Display Adv, and other channels.

The result? High-performing personalized
customer journeys
. We would also like to emphasize that the integration
between Email and Datatrics does not require specific technical or statistical
skills.

Update your skills

Tools 🛠

» Courses, ebooks, masters degrees, and any other type of educational content

Complexity 💪

⭐⭐

To wrap up this list of recommendations for the new season, don’t forget to keep training, updating your skills, and leveling up your knowledge.

This is an essential ingredient for a
successful Email Marketing strategy and, more generally, Digital Marketing.

Wrap up

There are many other activities to carry out
for the new Email Marketing season. Today, we focused just on those that we
consider priorities.

If you think there are other essential
activities, then please feel free to let us know in the comments below.

It’s time to try Email with a 30-day free trial. Here is your chance to try your hand at Email Marketing.

Try Email


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