NASA’s next Mars rover named ‘Perseverance’ by seventh grader – Blog – 10 minute

In a nutshell: Developed by the Jet Propulsion Laboratory, Perseverance tips the scales at near 2,300 pounds. It is undergoing final assembly and inspection at Kennedy Space Center with a planned launch date of July 17, 2020. Should everything go according to plan, the rover will touch down on the Red Planet’s Jezero Crater just after 3:40 p.m. Eastern on February 18, 2021.
NASA on Thursday announced that the successor to its Mars Curiosity rover, which has been perusing the Red Planet since 2012, will be called Perseverance.
The rover’s name came about through an essay contest that was open to K-12 students across the country. In total, some 28,000 entries were submitted and evaluated by nearly 4,700 volunteers. From there, 155 semifinalists were selected before the group was eventually whittled down to just nine finalists.

Seventh grader Alexander Mather from Lake Braddock Secondary School in Burke, Virginia, was ultimately chosen as the contest winner. In addition to forever being associated with NASA’s upcoming rover mission, Mather and his family will also get to attend Perseverance’s launch at Cape Canaveral Air Force Station in Florida this summer.
NASA has relied on contributions from school-age children to name each of its four previous Mars rovers dating back to Sojourner in the late 90s.

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How Jaguar Land Rover can electrify its marketing after Pargeter departure- Tempemail – Blog – 10 minute

Jaguar Land Rover is on the hunt for a new marketing boss after Fiona Pargeter announced she was leaving the role less than two years after being appointed amid a major consolidation of multiple disciplines to future proof the business. Now, whoever fills the driver’s seat will have to guide its classic British brands as they come to terms with an electric-fuelled existence.
With experience from Ford, Volvo and Nissan, Pargeter joined JLR in 2009 to become head of global PR comms in 2012. But big changes came in 2018 when commercial chief Felix Brautigam consolidated the car marque’s customer experience, product marketing, market performance, and planning departments, elevating the PR vet to lead as a ‘customer experience director’.
A former colleague, who has since left the business and wished to remain anonymous, described her as a “fantastic boss” and a major loss to the team.
“She was rooted in the sensibilities of traditional PR, but was also well ahead of the curve when it came to brands self-publishing and the importance of content,” they said.
What’s the health of the business a new CMO will join?
At the time of the restructure, Brautigam said plan was to make the business “fit for future… to meet the changing needs of its global customers” It was a move made out of necessity, not choice, amid what had been a tough few years for JLR. And market conditions have continued to prove challenging.
In the final three months of 2018, it posted a colossal £3.4bn pre-tax loss, leading to cuts of 4,500 staff (10%) as it hunted £2.5bn in savings in an initiative named ‘Project Charge and Accelerate’. While a shock to many, it reflected pressures felt across the auto industry. Around the same time, Ford made 7,000 cuts while its marketing department was also “redesigned”.
JLR’s profit had dried up in the space of a year. It blamed the US trade war with key market China and Brexit uncertainty as it suffered a 4.6% drop in vehicle sales in 2018 (592,708 models).
But it is beginning to see light at the end of the tunnel. Recently reflecting, Ralf Speth, chief executive of JLR, told Autocar that the whole industry was affected but his company is getting “back on track.”
He said: “Our advantage is we’re agile. We are on track to over-deliver on the short-term part of our programme.”
Revenue was up 8% year on year to £156m pre-tax profit in the three months leading to 30 September 2019. While overall sales dropped again that year by 5.9% there is hope new models like the Range Rover Evoque, Jaguar E-Pace, Jaguar I-Pace and the Range Rover Sport will start accelerating out of showrooms.
Trade wars aside, the business environment is also being shaped by concern for the environment as the public’s awareness of global warming and sustainability increase. Many are finding it difficult to justify the purchase of gas-guzzling SUVs and luxury sports cars as more eco-friendly options emerge.
But JLR is acting on this.
It recently invested “hundreds of millions of pounds” into its Castle Bromwich plant in Birmingham to focus on electric vehicles – a seismic shift. BBC News reported that 90% of its vehicle run on diesel but the fuel is being increasingly taxed and regulated while demand drops in favour of EV and hybrid alternatives.
Has the marketing restructure helped the brand?
The former JLR marketer said the restructure of the marketing department in 2017 was the “correct move”, and combining the PR and marketing comms functions has undoubtedly put the business in a stronger position.
“Everyone is producing content now. The restructure theoretically allows a single message to be shouted from every outpost globally,” they said. “We’ll see more car brands doing exactly that.”
With the overhaul came a new focus for its marketing investments. JLR took on a more product-led approach, speaking to different audiences for each models. You’d have your green consumers, urban fashionistas, C-suite coupe drivers, and SUV adventure types all seeing different aspects of the brands, a new tactic from the overarching brand story-telling it once revelled in.
Hollywood actress Eva Green was hired to front the advertising push for its electric variants. ’It’s just electricity, nothing to be afraid of,’ she says as a thunderstorm rattles through London in an attempt to address scepticism around the fuel. In 2019, the I-Pace comprised 10% of Jaguar sales, but now is the time for it to deliver successive models as other automakers play catch up.

Getting to this point was not without its challenges for the newly formed team. Few in the company backed the electric side project in its early days, the former employee claimed, but that has changed following VW’s DieselGate changed global perceptions towards the fuel.
But amid these changes, it could be argued that JLR’s marketing lost some of the spark from its past and Jaguar could learn a lot by looking back at its highly successful ‘British Villains’ work from 2014 (see below)
“It really put a swagger back into the brand. We got the best results out of it but moved away from the strategy, the board didn’t want to position us as ‘bad’,” they added.
Spark44 delivered the villains and, functioning as an in-house agency, it still works with the brand to this day offering a degree of continuity. However, changes are afoot there too, as the agency’s co-founder and CEO Ralf Specht announced his plan to depart last December.
Pargeter’s successor, therefore, will need to ensure Jaguar has a “strong brand and message” despite the focus on zero-emissions vehicles.
“It means a lot to a lot of people and as we go forward with electric you can still deliver that,” the ex-staffer said.
So how much work needs to be done? JLR brands punch above their weight, but WPP’s Brandz 2019 list didn’t place either in its top 10 auto companies.
Electric disruptor Tesla shot into seventh behind Nissan, Ford, Honda, BMW, Mercedes-Benz and Toyota for brand valuations.
Predicting the future of the space, Chris Hunton, global team leader of WPP, said: “The cities will regulate in favor of electric. But for people living in Nebraska, combustion engines will still have a role to play.” In light of this, there is no single solution to the fuel problem, a mix of products will have to be offered. Additionally, he said cars are becoming increasingly tech-enabled and are shifting towards “experiences” – hence JLR’s top title, customer experience director.
Another employee, who left before the restructure, branded Jaguar and Land Rover as challenger brands with lasting heritages to draw from.
“There were some ingrained negative perceptions to overcome and there was also a feeling at the time that we had to use the relevance of our engineering and design, rather than lean on legacy too much.”

But the legacy did help, they were particularly appealing in the APAC region, trading on the ‘Cool Britannia’ theme. She said the launch of the “show-stopping, game-changing” I-Pace, changed the perception of the electric category and the Jaguar brand post-restructure.
“As brand equity is concerned, it’s safe to assume that they’re doing OK, but it is becoming harder for them to remain the challenger brand.”
Pargeter’s replacement will have to face a unique brand challenge in navigating an unorthodox marketing model, balancing product-marketing with brand storytelling and finding the common ground between countryside SUV owners and urban electric-coupe drivers.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

How Jaguar Land Rover can electrify its marketing after Pargeter departure- Tempemail – Blog – 10 minute

Jaguar Land Rover is on the hunt for a new marketing boss after Fiona Pargeter announced she was leaving the role less than two years after being appointed amid a major consolidation of multiple disciplines to future proof the business. Now, whoever fills the driver’s seat will have to guide its classic British brands as they come to terms with an electric-fuelled existence.
With experience from Ford, Volvo and Nissan, Pargeter joined JLR in 2009 to become head of global PR comms in 2012. But big changes came in 2018 when commercial chief Felix Brautigam consolidated the car marque’s customer experience, product marketing, market performance, and planning departments, elevating the PR vet to lead as a ‘customer experience director’.
A former colleague, who has since left the business and wished to remain anonymous, described her as a “fantastic boss” and a major loss to the team.
“She was rooted in the sensibilities of traditional PR, but was also well ahead of the curve when it came to brands self-publishing and the importance of content,” they said.
What’s the health of the business a new CMO will join?
At the time of the restructure, Brautigam said plan was to make the business “fit for future… to meet the changing needs of its global customers” It was a move made out of necessity, not choice, amid what had been a tough few years for JLR. And market conditions have continued to prove challenging.
In the final three months of 2018, it posted a colossal £3.4bn pre-tax loss, leading to cuts of 4,500 staff (10%) as it hunted £2.5bn in savings in an initiative named ‘Project Charge and Accelerate’. While a shock to many, it reflected pressures felt across the auto industry. Around the same time, Ford made 7,000 cuts while its marketing department was also “redesigned”.
JLR’s profit had dried up in the space of a year. It blamed the US trade war with key market China and Brexit uncertainty as it suffered a 4.6% drop in vehicle sales in 2018 (592,708 models).
But it is beginning to see light at the end of the tunnel. Recently reflecting, Ralf Speth, chief executive of JLR, told Autocar that the whole industry was affected but his company is getting “back on track.”
He said: “Our advantage is we’re agile. We are on track to over-deliver on the short-term part of our programme.”
Revenue was up 8% year on year to £156m pre-tax profit in the three months leading to 30 September 2019. While overall sales dropped again that year by 5.9% there is hope new models like the Range Rover Evoque, Jaguar E-Pace, Jaguar I-Pace and the Range Rover Sport will start accelerating out of showrooms.
Trade wars aside, the business environment is also being shaped by concern for the environment as the public’s awareness of global warming and sustainability increase. Many are finding it difficult to justify the purchase of gas-guzzling SUVs and luxury sports cars as more eco-friendly options emerge.
But JLR is acting on this.
It recently invested “hundreds of millions of pounds” into its Castle Bromwich plant in Birmingham to focus on electric vehicles – a seismic shift. BBC News reported that 90% of its vehicle run on diesel but the fuel is being increasingly taxed and regulated while demand drops in favour of EV and hybrid alternatives.
Has the marketing restructure helped the brand?
The former JLR marketer said the restructure of the marketing department in 2017 was the “correct move”, and combining the PR and marketing comms functions has undoubtedly put the business in a stronger position.
“Everyone is producing content now. The restructure theoretically allows a single message to be shouted from every outpost globally,” they said. “We’ll see more car brands doing exactly that.”
With the overhaul came a new focus for its marketing investments. JLR took on a more product-led approach, speaking to different audiences for each models. You’d have your green consumers, urban fashionistas, C-suite coupe drivers, and SUV adventure types all seeing different aspects of the brands, a new tactic from the overarching brand story-telling it once revelled in.
Hollywood actress Eva Green was hired to front the advertising push for its electric variants. ’It’s just electricity, nothing to be afraid of,’ she says as a thunderstorm rattles through London in an attempt to address scepticism around the fuel. In 2019, the I-Pace comprised 10% of Jaguar sales, but now is the time for it to deliver successive models as other automakers play catch up.

Getting to this point was not without its challenges for the newly formed team. Few in the company backed the electric side project in its early days, the former employee claimed, but that has changed following VW’s DieselGate changed global perceptions towards the fuel.
But amid these changes, it could be argued that JLR’s marketing lost some of the spark from its past and Jaguar could learn a lot by looking back at its highly successful ‘British Villains’ work from 2014 (see below)
“It really put a swagger back into the brand. We got the best results out of it but moved away from the strategy, the board didn’t want to position us as ‘bad’,” they added.
Spark44 delivered the villains and, functioning as an in-house agency, it still works with the brand to this day offering a degree of continuity. However, changes are afoot there too, as the agency’s co-founder and CEO Ralf Specht announced his plan to depart last December.
Pargeter’s successor, therefore, will need to ensure Jaguar has a “strong brand and message” despite the focus on zero-emissions vehicles.
“It means a lot to a lot of people and as we go forward with electric you can still deliver that,” the ex-staffer said.
So how much work needs to be done? JLR brands punch above their weight, but WPP’s Brandz 2019 list didn’t place either in its top 10 auto companies.
Electric disruptor Tesla shot into seventh behind Nissan, Ford, Honda, BMW, Mercedes-Benz and Toyota for brand valuations.
Predicting the future of the space, Chris Hunton, global team leader of WPP, said: “The cities will regulate in favor of electric. But for people living in Nebraska, combustion engines will still have a role to play.” In light of this, there is no single solution to the fuel problem, a mix of products will have to be offered. Additionally, he said cars are becoming increasingly tech-enabled and are shifting towards “experiences” – hence JLR’s top title, customer experience director.
Another employee, who left before the restructure, branded Jaguar and Land Rover as challenger brands with lasting heritages to draw from.
“There were some ingrained negative perceptions to overcome and there was also a feeling at the time that we had to use the relevance of our engineering and design, rather than lean on legacy too much.”

But the legacy did help, they were particularly appealing in the APAC region, trading on the ‘Cool Britannia’ theme. She said the launch of the “show-stopping, game-changing” I-Pace, changed the perception of the electric category and the Jaguar brand post-restructure.
“As brand equity is concerned, it’s safe to assume that they’re doing OK, but it is becoming harder for them to remain the challenger brand.”
Pargeter’s replacement will have to face a unique brand challenge in navigating an unorthodox marketing model, balancing product-marketing with brand storytelling and finding the common ground between countryside SUV owners and urban electric-coupe drivers.

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Jaguar Land Rover loses top marketer Fiona Pargeter- Tempemail – Blog – 10 minute

Jaguar Land Rover’s customer experience director, Fiona Pargeter, has departed the business less than two years after she was put in the newly-created position amid a major restructure.
Jaguar Land Rover announced a major overhaul of its marketing, communications and sales functions in May 2018 when then chief marketing officer Felix Bräutigam was promoted to chief commercial officer.
Pargeter, who was global PR communications director at the time, was promoted to a newly-created role of customer experience director, which saw her take on full responsibility for marketing communications, experiential marketing and customer insight, in addition to PR.
The company also appointed a new UK marketing director in Anthony Bradbury and UK regional director in Rawdon Glover.
Its global head of advertising, Ian Armstrong, left the business shortly after the shake-up.
At the time, Bräutigam said the marketing overhaul was aimed at bringing “key functions together” and making it “fit for the future” in a “communications landscape [that] is being revolutionised.”
However, after 10 years at the car marque, Pargeter is to step down. Finbar McFall, product marketing director, will take immediate responsibility for the customer experience function while a replacement is found.
Bräutigam said: “We would like to thank Fiona for her 10 years of dedicated service to our two great brands … We wish Fiona all the very best and success for the future.”
McFall’s ascention to the marketing role is effective 13 January.
Andre Oosthuizen will take up the role as Jaguar Land Rover’s communications director, reporting to McFall, on the same date.
The reshuffle comes after Jaguar Land Rover battled falling global sales towards the end of 2019, a trend heightened in the UK where it suffered a loss of 10.8% in November amid Brexit uncertainty.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

NASA Attaches Helicopter Drone to Mars 2020 Rover


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NASA is still busy integrating the systems that will let the new Mars 2020 rover explore the red planet, but engineers took time to hook up the rover’s sole passenger this week: the Mars Helicopter. The small experimental aircraft is now installed on the belly of the rover, ready to ride the larger robot down to the surface of Mars. Once there, it will, hopefully, make history as the first-ever aircraft to fly on another planet.

 NASA began developing the Mars Helicopter Scout concept several years before rover assembly. After testing showed the design was viable, the agency secured $23 million in funding to make it a reality in time for the summer 2020 rover launch. The Mars Helicopter won’t include any scientific instruments because it’s considered a technology demonstration. NASA doesn’t want to trust any vital tasks to the first aircraft to ever fly on Mars. The solar-powered helicopter will have a camera, which could help the rover navigate around rough terrain and obstacles. 

To install the helicopter and its deployment system, engineers at NASA JPL had to flip Mars 2020 on its back. The rover is upside-down in the image above, giving the team access to the bottom surface for helicopter mounting. The rover will drop the Mars Helicopter Scout on the surface after its landing at Jezero Crater in 2021. In the meantime, a cover shield will remain in place to protect the helicopter during launch and landing. 

NASA has tested the helicopter in a vacuum chamber here on Earth. The chamber dropped to Mars-like atmospheric pressure, which makes it harder to generate lift. However, the Mars Helicopter Scout is just 4 pounds (1.8 kg). While we can’t change gravity, NASA used a “gravity offload system” that tugs upward on the rover to make it behave as if it were lighter. The helicopter successfully hovered in the chamber, so the team thinks it will be able to fly on Mars. 

After deployment on the surface, the Mars Helicopter Scout will fly up to five times over a month. Although, NASA has a habit of designing robots that far outlive their original mission parameters. The helicopter might take more flights than anyone is expecting. A successful test of the helicopter on Mars could mean much more ambitious flying robots will head to the red planet in the future. A flying probe could reach perilous cliffs, deep craters, and other locations inaccessible to a wheeled rover.

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Japan’s ispace now aims for a lunar landing in 2021, and a Moon rover deployment in 2023 – gpgmail


One of the private companies aiming to deliver a commercial lunar lander to the Moon has adjusted the timing for its planned mission, which isn’t all that surprising given the enormity of the task. Japanese startup ispace is now targeting 2021 for their first lunar landing, and 2023 for a second lunar mission that will also include deploying a rover on the Moon’s surface.

The company’s ‘HAKUTO-R’ program was originally planned to to include a mission in 2020 that would involve sending a lunar orbital vehicle for demonstration purposes without any payloads, but that part of the plan has been scrapped in favor of focusing all efforts on delivering actual payloads for commercial customers by 2021 instead.

This updated focus, the company says, is due mostly to the speeding up of the global market for private launch services and payload delivery, including for things like NASA’s Commercial Lunar Payload Services program, wherein the agency is looking for a growing number of private contractors to support its own needs in terms of getting stuff to the Moon.

ispace itself isn’t on the list of 9 companies selected in round one of NASA’s program, but the Japanese company is supporting American non-profit Draper in its efforts, which was one fo the chosen. The Draper/ispace team-up happened after ispace’s initial commitment to its 2020 orbital demo, so its change in priorities makes sense given the new tie-up.

HAKUTO-R will use SpaceX’s Falcon 9 for its first missions, and the company has also signed partnerships with JAXA, Japan’s space agency, as well as new corporate partners including Suzuki, Sumitomo Corporation, Shogakukan, and Citizen Watch.


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2019 Range Rover Sport HSE P400e Hybrid Review: The Premier Off-Roader Conquers the HOV Lane


Land Rover’s 2019 Range Rover Sport HSE P400e is a big, roomy plug-in hybrid SUV. A battery motivates its 5,500 pounds for about 25 miles before handing off to a turbo-four-cylinder engine, at which point the battery still providing reserve electric power under acceleration.

The HSE costs a ton, the driver’s seat is not for small people, and a full recharge takes 14 hours or more if you use 120-volt current. But how many competing vehicles can go seriously off-road, ford almost three feet of water while occupants sit on buttery leather massaging seats … and the P400e gives you entrée to HOV lanes because it’s a plug-in?

The Plug-In on the Road

My P400e test car, in Firenze Red with a black contrasting roof, was cat-quick. In testing, I got all 5,450 pounds motivated to 60 mph in 6.3 seconds. On highways, the air suspension gave the P400e a comfortable ride. Four-wheel-drive is standard, along with a Terrain Response system and multiple off-road modes. Going off-road (dirt, small rocks, no boulders), the air springs can raise the car’s undercarriage 10.9 inches above the ground. Most passenger cars and on-road SUVs are in the realm of 6-8 inches. Adding in almost $13,000 in packages, options and freight, the $79,000 P400e ran $93,200 as tested. You will be eligible for an estimated $7,100 federal tax credit.

Push hard on the throttle and cabin noise increases a bit, but it wasn’t harsh. The NiMH battery under the rear load floor always retains enough capacity to act as a second turbocharger. And as long as there’s battery power, you can press the EV button to shift to battery-only mode, but the car slips back to combustion engine/hybrid drive if you call for more power, or to save some juice for later.

EPA figures haven’t been released yet. In a full day of city/suburban driving or commuting, say 50 miles, you might get in the 40s (MPGe, e for equivalent). On a pair of 250-mile drives starting with a full charge, I got in the mid-20s, and even at the end the electric motor still kicked in for passing. My best effort at EV-only driving was 28 miles. A couple of issues: There was an overnight charge that netted no more than 15 miles range, and another where I shut down during a utility company power failure because it’s a money-losing proposition for the home generator to burn natural gas to charge a battery at a cost higher than burning gasoline in the engine. (Home-generating a kilowatt-hour of electricity costs about 40 cents; the local power company sells it for 13 cents.)

Adaptive cruise control (ACC) controls are big and easy to use, particularly the large resume button. The glossy finish makes them look slippery but with the driver’s hand on the wheel, it’s not a problem. Others should steal (“adapt”) RR’s design.

Excellent Driver Controls

I was impressed by the steering wheel controls for the full-range adaptive cruise control system. The buttons are big, legible, and the most important one — Resume — is the largest and easiest to find after you accidentally tapped the brake and want to resume auto-piloting. The Touch Pro Duo twin 10-inch displays in the center stack also work well. There is a learning curve, after which some aspects are genius: tap the rubber-edged knob in the HVAC cluster and it sets cabin temperature; tap it again and it adjusts seat cooling (counterclockwise) and heating (clockwise). The Meridian audio with 825-watt amp sounded excellent. Wi-Fi is built-in as part of telematics.

Possible drawbacks in the cabin: Drivers 5-foot-6 and under, meaning the majority of women, will want to sit in the driver seat in the showroom to make sure the seat cushion isn’t too long. While the first two rows are both spacious, load capacity is fair: 24.8 cubic feet or 56.8 cubic feet with the second row down, 2.7 cubic feet less than other models because the battery raises the load floor 1.8 inches.

The PHEV Range Rover Sport has a 13.1-kWh LiIon battery in the load floor. The onboard charger is in the front grille. Using 120-volt power, the recharge takes “as little as 14 hours,” and sometimes takes more. Spring for the 240-volt Level 2 32-amp Level 2 charger.

Technology for a Price

My test car had a lot of technology. Some of it is included (the HSE in the name standard for high specification equipment), such as air suspension. Even for a premium car, however, the driver assists were pricey. The $4,000 Driver Assist Pack is built around full-range adaptive cruise control lane departure warning/lane centering assist, and forward-collision warning/braking, which on Hondas and Toyotas are part of the base price. The assist pack also includes blind-spot assist (detection is standard), parking assist, and surround-view cameras. Every part worked well. With ACC and lane centering enabled, you could let the car drive itself — Level 2 automation — with your heads lightly on the wheel and your eyes still watching the road.

My car also had a Vision Assist Pack for $1,385 that combines the cosmetic (ambient interior lighting), simple technology (auto high beams), and significant technology (head-up display). It also had a Climate Comfort Pack for $1,635 with a heated steering wheel (for eighty large base sticker price, maybe it should be included, and sorry about that for South Florida buyers), a refrigerator in the center console (now that’s handy), a panoramic roof, and four-zone HVAC. Nine standalone options added $5,885, notably those front/rear cooled and heated seats; premium paint on the body; a separate black finish on the roof ($665); and the most reasonable option at $135, a 120-volt AC outlet, another ought-to-be standard.

But: If you gripe about, say, the AC power adapter being a cost-adder, you are not a luxury car candidate. (That or you have the not-unreasonable notion every big premium SUV should have AC power on tap.) You must know you and the sales associate will find ten grand in need-to-have options. It’s how the game is played and, anyway, a premium-auto dealership serves a nicer cup of Keurig. At least Land Rover doesn’t nick you $80 a year to rent Apple CarPlay the way BMW does. It also has Android Auto, plus USB jacks and satellite radio.

The P400e plug-in hybrid comes with air suspension, adaptive dynamics, 20-inch alloy wheels, surround-view cameras, blind-spot detection, driver awareness monitor, traffic sign recognition, LED headlamps, and “Windsor Leather” seats.

JLR Expands Its Lineup

Jaguar-Land Rover is pushing to grow its technological and environmental presence in a time of increased fuel-efficiency and clean-air mandates around the world, give or take the US. No surprise: 5,000-pound SUVs don’t get 40 mpg, not even 30, without help. The rest of the world is cracking down on fuel consumption by setting caps on CO2, a contributor to climate change, which is generated in proportion to how much gas or diesel you burn.

Thus the plug-in hybrid Land Rover Range Rover Sport HSE P400e – yes, that is a long name, 39 characters in all. The PHEV (plug-in hybrid electric vehicle) gives the company six Range Rover Sport variants of 254 hp to 567 hp: two V6 gas turbo engines, two V8 supercharged engines, a V6 turbo-diesel, and now the 398-hp plug-in hybrid-electric vehicle. Land Rover remains one of the last suppliers of diesel-engine vehicles in the US (about 30 mpg on the highway, more than 650 miles range).

Land Rover 2019 Range Rover Sport HSE P400e. The Range Sport is 192 inches long, the Range Rover is 197 inches, and the Range Rover Long Wheelbase is 205 inches

Which Land Rover Is Which?

Everybody knows Land Rover stands for vehicles that go over rocks and through streams and is at home at polo matches. But why are there six models called Range Rover? Here’s a spotter’s guide. First, “Land Rover” is the umbrella brand, the SUV part of Jaguar-Land Rover USA. Range Rover is the prefix term for many of the models, Land Rover for the others.

2020 Ranger Rover Evoque. The outgoing Gen 1 dated to 2012..

The vehicle tested here is the PHEV version of the Range Rover Sport, a mid-size SUV at 192 inches long; it weighs 4,755 to 5,430 pounds, with the PHEV the heaviest by 285 to 695 pounds. Range Rover Sport is 5 inches shorter than the Range Rover (197 inches) and 13 inches shorter than Range Rover Long Wheelbase (205 inches). The Range Rover is the pinnacle of Land Rover luxury and size and runs $92,000 to $210,000 (for the Range Rover SV Autobiography).

The value-oriented Land Rover Discovery Sport (181 inches) and Discovery (196 inches, available with two or three rows of seating) start at about $40,000 for the Sport with a turbo four.

The Range Rover Evoque is a compact SUV, 172 inches long; it’s the stylized one with small windows. It has an aura of a city car for young urban dwellers, although it does have four-wheel-drive. It’s long in the tooth, but the second generation (photo) arrives shortly as a 2020 model.

2020 Land Rover Defender, under test in the UAE.

The Range Rover Velar is a compact-almost-midsize at 189 inches. Velar came out in 2018 and the looks say baby Range Rover. It’s two rows/five passengers only, the base engine is a turbo-four, and prices start around $50,000.

Coming in 2020 is a return of the tallish Land Rover Defender models: Defender 90 (170 inches, close in size to Jeep Wrangler by way of reference), Defender 110 (187 inches) and Defender 130 (201 inches). As for Defender’s role, think serious off-roading, think “Out of Africa” (never mind the book was published in 1937, three decades before the first Range Rover), think Ralph Lauren photo shoots. Or to be more 21st century appropriate, the Range Rover image is driving the Red Cross into disaster-ravaged areas. Actually, the Red Cross has been helping LR test the Defender in the UAE, a nice tie-in for both.

Range Rover Sport offers a wealth of interior fabrics and trims, some restrained, a handful pretty bold.

Should You Buy the P400e?

The 2019 Range Rover Sport HSE P400e is thinly available in the US at the moment, since demand is so high elsewhere, with the modest USA allotment set aside for media testers, promotions, and the like. The availability improves with the similar 2020 model arriving soon. Hold on a month or two.

When you’re paying at least $80,000, the choice in a premium vehicle is as much how you feel about the vehicle’s aura and how it looks in your driveway, in addition to how it goes on- and off-road. There is little question the Range Rover Sport is desirable, especially if you do go off-roading or tow 5,000-plus pounds. It is the premium off-roading benchmark. In some ways, the scarcer the vehicle, the more desirable. The entire Land Rover line will sell about 100,000 vehicles this year in the US. A comparative handful will be the P400e. As with any Range Rover, the cockpit furnishings are first-class. Nobody cut corners.

You might hope that a hundred-thousand-dollar vehicle would be solid on reliability. That is not Land Rover’s forte. On the 2019 JD Power Vehicle Dependability Study (VDS) measuring reliability at three years, Land Rover ranks 30th of 31 brands, ahead of only Fiat. It’s not a British thing because Mini, long near the bottom, is now sixth.

Another way to look at reliability: Low-rated 2019 vehicles are reliable compared with the average car of a generation ago. The average three-year-old car has 1.4 reported problems on VDS where Land Rovers have 2.2. Also, if you can afford a Land Rover, it’s probably not your only car, and the dealer’s going to give you a loaner when you come in for work. But still: Among the key competition, Lexus, Porsche, BMW, and Audi are in the top 10 and Infiniti and Mercedes-Benz are above average, while only Lincoln, Cadillac and Volvo are below average. (For the first time in VDS history, every German car was ranked above average, and the Porsche 911, not exactly a simple vehicle, is the most dependable car, rated more reliable even than, say, the Toyota Camry or Corolla.)

You may not get 31 miles on battery — that’s based on the more generous European standards –but 25 is attainable and there’s always battery reserve to boost performance. Which it does when you tromp the throttle. First and second-row passengers will all be comfortable and all can have those ventilated seats. Other Range Rover Sports offer three rows, but not the P400e, and row three is snug in any midsize SUV.

The competition by the end of the year for compact to full-size electrified vehicles includes the $80,000 Porsche Cayenne E-Hybrid, the $70,000 Lincoln Aviator PHEV, the $54,000 Volvo XC60 and $67,000 XC90 PHEVs, the $51,000 Mercedes-Benz GLC350e, and the $74,800 Audi E-tron all-electric. BMW will have X3, X5 and X7 plug-ins by 2020. Then then there’s the best-selling EV SUV, the Tesla Model X. The Jaguar i-Pace pure-electric is our reigning Car of the Year; it’s a compact SUV, much snugger in the second row than the P400e.

Some in the US  say climate change is in doubt, but what’s not in doubt is this: When you drive a plug-in hybrid, you get a high occupancy vehicle sticker for the expressway. That could be the tipping-point reason to go with this Range Rover.

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