Fashion based e-commerce platform Myntra has announced the appointment of Raghu Krishnananda, former Head of Service Platforms at Samsung Research Institute, as its Chief Technology Officer.
Raghu has over two decades of experience in technology, leading teams in design, product development, technology strategy, and program management. In his previous role as the Head of Service Platforms at Samsung Research Institute in Bengaluru, he drove the design and development of Personalization and Monetization Platforms, as well as Mobile Payment, Digital Lending and Entertainment Services.
Speaking on the occasion, Amar Nagaram, Head, Myntra, said, “Technology is the backbone of Myntra and plays a very important role in shaping our proposition. Raghu joins us at a very interesting juncture, where the larger emphasis is on consumer engagement through content, with technology as the enabler. His vast experience in the domain, backed by strong technology expertise will help us strengthen and lead the industry with innovation and value additions for our customers.”
His technology expertise and experience in developing and managing large scale consumer platforms that encompass Big Data and Machine Learning defines his distinguished track record.
Raghu has led R&D teams in the US and India, in companies such as Yahoo, Goldman Sachs and Citibank. While at Yahoo, he was in charge of the Yahoo Home Page and Entertainment websites globally, where he built engaging consumer experiences.
Raghu Krishnananda, Chief Technology Officer, Myntra, added, “Fashion e-commerce penetration is expected to reach 15% of the total fashion spend in the country in 2020. This offers tremendous scope for further growth ahead. Technology has and will continue to enable innovative and engaging experiences to consumers, especially in the online fashion sector. Myntra is the market leader and has an inspiring mission to democratize fashion through technology. I am excited to join the talented team at Myntra and help achieve its goals.”
Earlier this month, Flipkart decided to move its entire focus on Myntra by shutting down Jabong. Myntra was acquired by Flipkart in 2014 and in 2016 Myntra acquired Jabong which has now been sidelined.
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