Why animation could be the answer to advertisers’ covid-19 content production problem- Tempemail – Blog – 10 minute

Animation has always been a powerful visual storytelling medium, but since covid-19 hit, animations have become one of the hottest trends in content marketing. In response, TVC’s head of creative content solutions, Alex Black talks about the potential for animation as a solution to some of the production problems faced at the moment.
Why are more brands turning to animations at this time?
Animation is usually a vastly underestimated and underemployed tool in both B2C and B2B marketing. Because many of the familiar options such as live-action interviews or films are now much more restricted due to covid-19, we’re seeing more brands are open to giving animation a try. However, what they don’t realise yet, is that animation is often the best solution for their brief. It’s a wonderful format that allows us to tell complex stories, which might not be very visually interesting, in a simple and engaging way.
What makes a great animation?
The variety of possible animation styles is absolutely staggering. You can choose between 2D, 3D, mixed-media, stop motion; the style widely depends on the artist and the specific project at hand. You can create a 90-second animation for £10k or spend up to £200k. That said, a great animation tells a story in a way that is engaging for its audience, whether that’s in a corporate style, or much more playful.
Before commissioning an animation what should brands think about?
It’s always good to understand what the message is and who exactly we need to reach. Ideally, the brand also has an idea of the animation style they want to employ and how much budget they want to spend on it.
Any pitfalls to look out for?
Animations can be complex and take a lot more time to complete than many live-action projects. There are a lot of steps involved. Also, most decisions and changes have to be made during the storyboarding and design phases so a lot more planning and forethought is needed. Any changes at the end of the project are very cumbersome and expensive.
What brands are most suited to using animations?
Any and all brands, I would say. Brands that don’t usually use animations will be surprised by how well this format can work for their business.
And finally, what are some of your favourite animations?
Lost & Found is an adorable short love story between a stuffed dinosaur and a fox. It also won a BAFTA.
I’m also a big fan of the work Greenpeace do.
Alex Black​, head of creative content solutions, ​TVC

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Real-time machine monitoring boosts efficiency of Indian Railways production facilities by 20%- Tempemail – Blog – 10 minute

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In a joint project launched in September 2019 MDCplus real-time machine monitoring and manufacturing data collection system developed by Zyfra – has generated a 20 per cent increase of production efficiency at different manufacturing facilities operated by Indian Railways.
The solution has been implemented at 10 factories and workshops in different regions of India. Zyfra deployed the system, trained personnel, and is now providing technical support.
“India has become the key foreign market for Zyfra with more than 500 CNC machines connected to its MDCplus system in 2019. By 2021 the company is looking at more than 2,000 MDCplus installations in India,” said Pavel Rastopshin, managing director of Zyfra. “This year, we have devoted a lot of time to research and development. We have introduced a powerful new solution for predictive analytics which can even predict a machine or tool breakage. This solution will help our clients make discrete manufacturing more efficient.”
In 2018 Frost & Sullivan named Zyfra as the Entrepreneurial Company of the Year in the Artificial Intelligence-based Machine Data Monitoring Solution for Process Industries. There are Godrej Group, Murugappa Group and Thriveni Eartmovers among Zyfra’s clients in India.
MDCplus collects overall data from all types of machines and monitor energy consumption, which results in substantial increase in machine utilization and energy saving. The system allows identification and classification of downtime reasons, assisting operators in the performance of production tasks, notifying specialists and production departments regarding accidents and unplanned downtime and compiling analytical reports on the operation of equipment and production efficiency.
Since implementation, nine per cent increase in machine utilisation has been achieved immediately after deployment. Further productivity growth was generated thanks to reducing unplanned downtime and due to the transparency of the process, increasing the overall production culture.

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Mitsubishi Electric Develops Production Line Improvement Technology- Tempemail – Blog – 10 minute

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Mitsubishi Electric Corporation (TOKYO: 6503) announced today it has developed a new technology for the efficient design of production floor layouts and material flows as well as the accurate estimation of productivity using Mitsubishi Electric’s Maisart®* artificial intelligence (AI) technology. The combined technology enables comparison of highly accurate production line improvement plans and reduce the time it takes to roughly half the time normally required.* Mitsubishi Electric’s AI creates the State-of-the- ART in technologyKey Features
1) Integrated design of layout and materials flow raises planning efficiency
The new technology integrates the designing of production-floor layouts and materials flow for the quick identification and resolution of potential issues, which is a challenge in conventional nonintegrated design environments. The new technology also visualizes information such as distance-intensity (DI) analytical data which is generated dynamically as improvements are designed. Layouts, material flows, speed of materials moving between processes, etc. can be displayed with easy-to-understand graphics to enhance the quality of planning.
2) AI simulations enable precise estimates of expected productivity gains
The technology automatically generates data for reliable production-volume calculations based on data from actual production processes, such as changes in process times and work efficiencies. Using these data, production volume can be simulated with more than 90 percent accuracy. Also, multiple improvement plans can be compared in terms of expected productivity.

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iPhone production grinds to a halt in India due to mandatory lockdown order – Blog – 10 minute

The big picture: What sort of impact – if any – the shutdowns will have on iPhone manufacturing remains to be seen. According to Bloomberg, the Indian facilities are mostly responsible for churning out older iPhone models meaning the impact on newer models could be minimal.
Two of Apple’s key manufacturing partners have suspended operations in India to comply with local lockdown orders.
Prime Minister Narendra Modi earlier this week issued a 21-day mandatory and total lockdown of the country’s more than 1.3 billion residents. It’s the world’s largest lockdown, encompassing close to a fifth of the globe’s population.
Foxconn, also known as Hon Hai precision Industry Co., and Wistron Corp, help some of the world’s top electronics makers including Apple manufacture goods.
Foxconn confirmed the shutdown in a message to Bloomberg, noting that production in India would be suspended until April 14. Wistron also confirmed it was adhering to the lockdown order but didn’t say when it would again be operational. Apple did not provide an immediate comment when contacted by the publication.

Both Foxconn and Wistron are headquartered in Taiwan, presumably where the majority of their manufacturing efforts also take place. As early as last week, there was optimism that the iPhone 12 would enter production on schedule and that its launch later this year wasn’t in jeopardy.
Of course, a lot can (and has) happened over the course of a week so who knows what Apple’s roadmap looks like today.
Image credit: zhu difeng, Mykola Churpita

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Samsung’s eUFS 3.1 storage chip offers threefold increase in write speeds, enters mass production – Blog – 10 minute

In a nutshell: Samsung has begun mass producing its 512GB eUFS 3.1 storage chips to address increased demand from the smartphone industry as more manufacturers prepare to ship 8K-capable video cameras on their flagship devices this year.
With its embedded Universal Flash Storage 3.1, Samsung has been able to surpass 1GB/s write speeds for smartphone storage, boasting a 3x increase over its previous eUFS 3.0 spec. The company claims it to be the ‘fastest mobile storage’ that will remove bottlenecks faced by smartphone users with conventional storage cards.
“At a sequential write speed of over 1,200MB/s, Samsung 512GB eUFS 3.1 boasts more than twice the speed of a SATA-based PC (540MB/s) and over ten times the speed of a UHS-I microSD card (90MB/s),” it noted in a statement, informing consumers to expect ultra-slim notebook speeds when working with large files like 8K videos or hundreds of high-res photos stored on their phones.

Samsung was among the first companies to launch an 8K-capable phone with the Galaxy S20, which eats through storage when recording at such a high resolution. Though it remains one of the few very smartphone makers to offer 8K video recording right now, more companies are certainly going to join it this year, ticking off yet another high-end spec that consumers expect from 2020 flagships.
These consumers would also be able to make their transition quicker, with Samsung noting that phones using its new eUFS 3.1 storage will take about 1.5 minutes to move 100GB of data, which is less than half of the 4-minute time currently taken by UFS 3.0-based phones. The new storage should also benefit app loading times and general use, thanks to higher IOPS seen across random read and write metrics.
Alongside 512GB modules, Samsung will also offer eUFS 3.1 storage in 256GB and 128GB capacities for premium smartphones where buyers aren’t looking to get the top-spec version.

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‘We’re thinking like a TV production’: SAP’s CMO on rewriting strategy in a pandemic- Tempemail – Blog – 10 minute

Alicia Tillman, global chief marketing officer of SAP, tells Tempemail how she’s rewriting her 2020 strategy in the eye of the coronavirus, which has pushed the company to cancel four large events in March alone.
SAP put out a blanket ban on all in-person events for the month on 3 March, “out of an abundance of caution related to the transmission of Covid-19”.
The company was due to host Qualtrics’ X4 Summit in Salt Lake City last week (10-12 March), expecting 16,000 people to attend. Additionally, it was set to produce two other proprietary events in Orlando and Las Vegas – each with an audience of around 4,000 – and stage a large activation at SXSW in Austin.
The decision, while sensible, has upended SAP’s marketing strategy for the entire year.
“These are big events for us,” said Alicia Tillman, SAP’s chief marketing officer. “These are for customers, prospective customers, partners, media and influencers. So, it was a hard but really important decision that we had to take.”
The live events are more than a platform than product announcements: they play a vital role in feeding SAP’s entire company’s sales pipeline. By that token, the networking hours across the company’s live portfolio are just as important as the in-depth, sales closing meetings that take place during the day.
But while meetings, keynotes and presentations can be live-streamed relatively painlessly, upper-funnel relationship building can’t. So, Tillman and her team have been challenged to rework their media plans to keep the balance as the pandemic rages on.
Firstly, SAP is “accelerating” some of its digital spend in media and search to keep the pipelines full. Secondly, it’s experimenting with live streaming to see if can create a new way of doing casual business while maintaining social distance.
The company is encouraging ideas on these lines by getting staff to think not in terms of events, but in terms of TV production.
“When you sit in front of your television and you’re watching a TV sitcom, there’s a huge entertainment factor that deliberately exists within that to keep your attention,” said Tillman. “There’s only so much content they throw at you during a period before you see a commercial come on.
“We have to think about how we serve up these interactions in a very similar way. I think if you set up your environment, and you have technology that makes it feel very real … this is an opportunity to have a lot of fun with it and think about what the production of that can be.”
‘Reprioritizing’ finance
The shift, however, is clearly an expensive one. Not only is SAP losing money from postponing or canceling events, but it’s also having to invest in new partners and technology that can allow for a seamless video streaming connection, all while juggling a staff that is working remotely, juggling childcare and in danger of getting sick.
Tillman’s strategy has been to remind her team – and herself – that they’re no longer working in a “business as usual environment”.
“[If we were] to continue to do what was laid out in our global plans at the start of the year… not only is some of it very irrelevant right now, because the environment doesn’t allow for it, but it also operationally may not be feasible,” she said. “What that means is … we’ve got to almost stop what we’ve been doing, and really rethink the or four areas of focus that we need to have right now.”
For SAP, this means scrapping the pre-written marketing plan to focus on the following: how it will maintain visibility with its community of customers and partners; producing relevant content that will engage and inform them throughout this period; finding a way to deliver that content in the most sophisticated way possible; and doing it in a way that makes sense financially.
“It’s about reprioritizing both people’s priorities and the financial means to do the most relevant, most necessary thing that’s going to yield the greatest results from a business continuity standpoint.”
Despite everything, Tillman said she feels “energized, motivated and inspired” by the chance to really lead a team in a time of crisis. The marketer sees silver linings in being pushed towards digital innovation at a faster piece than before.
“I think some of the best marketers are going to really take advantage of it and see it as a way to reshape how we go market differently in the future,” she said.
But Tillman works for a company that, as of January, is on track to grow its market value to €300bn ($338bn) by 2023. Other marketers might not feel so optimistic about the future.

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Samsung to shift some smartphone production to Vietnam due to coronavirus – Hardware- Tempemail – Blog – 10 minute

Samsung Electronics said on Friday that it would temporarily move some smartphone production to Vietnam from South Korea after another of its Korean staff tested positive for the coronavirus, forcing it to close a factory.
A company spokeswoman said the group had suspended operations at its factory in the southern city of Gumi in South Korea after a worker tested positive for the virus.
The plant, which makes Samsung’s premium phones like S20 and Z Flip foldable phones, will resume production on Saturday, she said.
Since late February, a total of six workers have tested positive at the factory complex in Gumi, close to the city of Daegu – the epicentre of South Korea’s virus outbreak – leading to previous temporary closures at the plant.
The move to shift output of “some premium smartphones” to Vietnam “intends to supply products to consumers in more effective, stable and timely manner,” Samsung said in a statement.
“Once the COVID-19 situation stabilises, we plan to move back the output to Gumi,” it said.
Samsung has already shifted much of its smartphone production to Vietnam over the past decade, where it makes over 50% of its phones and has so far seen little production disruption. Its Gumi factory makes up for a small portion of its total output.
Samsung on Friday launched its S20 flagship smartphones globally as scheduled amid concerns that the virus would dent demand for premium phones at home and overseas markets.

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GrainCorp reaps primary production and industrial project top gong – Projects- Tempemail – Blog – 10 minute

GrainCorp is reducing the risk for Australian growers being left out-of-pocket when brokering the sale of their grain by introducing a Secured Payment process to its CropConnect digital marketplace.
CropConnect brings together 10,000 suppliers and 200 buyers, enabling trade and oversight of agricultural commodities for producers, consumers and service providers.
However, it was only a matchmaking service when it was first built, and transactions could only be settled outside the platform.
The Secured Payments option, launched in May last year for farmers warehousing grain at GrainCorp sites, became the first in-house way for two parties to complete transactions without having to bring in a separate service.
That saddled growers with risk if and when a buyer didn’t pay within the advertised terms – costs which growers had to wear.
Last year saw the collapse of three grain traders taking with them $30m owed to Australian Growers.
However, this outcome could have been avoided – and no grain titles would have exchanged hands prior to payment being made – with the new Secured Payment process integrated into CropConnect, according to GrainCorp.
If the new Secured Payment process had been integrated into CropConnect before that – and grain titles would not have exchanged hands prior to payment being made – that outcome could have been avoided.
And as an highly contested industry with a mix of corporate, independent and sole traders, GrainCorp also stands to benefit from the capability to pay securely.
The company faced competition from smaller operators with low overheads and that could heavily discount their services when handling, storing and transporting grain.
Faced with the prospect of margin and market share erosion, GrainCorp committed to change and performed a detailed market analysis, uncovering the need for and appetite of sellers “for greater payment security and shorter payment terms”.
You can read more about GrainCorp’s work alongside the other winning projects and finalists here.
Winners were announced at the iTnews Benchmark Awards 2020 gala dinner held at KPMG’s Sydney Office in Barangaroo.

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Little Dot Studios acquires Wing to ramp up sports production- Tempemail – Blog – 10 minute

Little Dot Studios, the digital content firm owned by Fleabag producer All3Media, has made its first acquisition in London-based production studio Wing.
Wing, launched in 2007 by husband and wife team Will and Tessa Ingham, helps studios and brands create digital content, particularly in sports. It shot the Olympic Torch Relay in Rio and has since developed Jaguar’s #ShowYourEdge campaign during Wimbledon where Andy Murray opened up on his struggles with injury.
Meanwhile, Little Dot was founded in 2013 and runs a series of its own YouTube channels including Daily Mix, Tonic, Crumbs and Dead Parrot.
The company has announced that it is setting up for “growth”, with further acquisitions yet to be announced. To date, it has secured clients such as Formula E, England and Wales Cricket Board, The FA, Eurosport, Red Bull and the ICC.
With offices in London, Los Angeles and Munich, Little Dot said the deal provides it with enhanced sports production and creative capabilities to meet this growing global demand. Wing’s stable of clients includes the International Olympics Committee, The America’s Cup, Formula 1, Coca-Cola, Hugo Boss, McLaren, Vodafone and Land Rover.
Andy Taylor, co-founder and chief executive of Little Dot Studios said: “Sports is a key strategic focus for Little Dot Studios, which we see providing a market for significant growth. Tessa and Will are multi-award-winning producers, with very strong industry credentials and a high reputation for delivering quality content for sports bodies and brands. Acquiring Wing will enable us to accelerate our future growth with existing clients across the two companies as well as bringing in new partners. Wing’s creative excellence combined with Little Dot Studios’ understanding of data and platform algorithms will provide a truly unique service offering to the sport industry.”
Tessa and Will Ingham added: “From the inception of Wing our whole ethos has always been twofold – great partnerships and creating disruptive content. This new era enhances both. Little Dot Studios are a next-generation producer and broadcaster and winner of the first-ever Bafta for a YouTube specific commission.
“For us that says it all – about their vision, creativity, disruptive thinking and ambition. Teaming up with such a fast-growing and progressive studio makes our dual offering very exciting and really powerful in the world of insanely quick-moving digital content.“

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Kuo: iPhone production will remain slow through the second quarter of 2020 – Blog – 10 minute

Bottom line: While Apple is hoping for China to get the coronavirus crisis under control, some of its most important component suppliers won’t be able to return to normal working conditions until May, at the earliest.
If you go by data from CounterPoint Research, Apple’s phones have been selling like hotcakes in 2019, especially its less expensive iPhone XR and iPhone 11 models. This year, however, it’s going to be more difficult to get your hands on a new fruity device, as the complex supply chain used by the company to build them is expected to slowly recover through the second quarter.
According to renowned analyst Ming-Chi Kuo, Apple’s production efforts have suffered major setbacks due to the coronavirus outbreak, and all signs from suppliers point to lower production rates.
For instance, Kuo mentions that camera lens shipments from Genius Electronic Optical have seen a significant drop over the last month, with an estimated supply reserve to last one month at most. There is some indication that production will ramp-up again in May at the earliest, but that’s about it.

Meanwhile, Reuters says LG Innotek, who supplies iPhone camera modules, was also forced down to shut down its factory in South Korea this weekend. That’s because the Gumy facility is really close to Daegu, the place with the highest incidence of coronavirus infections in the country so far.
Overall sentiment is that Apple’s planned iPhone 9 (a.k.a. iPhone SE 2) release date will have to be pushed back, but there are some who say otherwise. The new handset, along with new iPad Pros may still see a release next month.
A slow return to normal working conditions in China has pressed Apple to update its revenue guidance for Q2 2020, but CEO Tim Cook is still optimistic about China’s ability to get coronavirus under control.
Image credit: Drew Coffman

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