Product News: Platform Features W28 2020 – Blog – 10 minute

As technology continues to advance, security needs are becoming equally more complex. Given that the average cost for a data breach is $3.92 million (IBM Study, 2019), businesses need to implement company-wide security tactics to avoid data breaches, malware, and other forms of cyberattacks.
Single-factor authentication, where a user supplies a username and password, is the standard validation method – however, it’s only one security level. To help companies feel safer and more in control of their data, Socialbakers users can now enable Two-Factor Authentication (2FA). 2FA provides your accounts with an additional level of security – without giving up the flexibility your teams expect.
In addition to using a username and password to log in, 2FA further secures your account by requesting an additional verification code generated by an authentication app such as Google Authenticator.
To make Two-Factor Authentication work for your teams, organizations can choose between Opt-In 2FA, where individual users set up 2FA for themselves, or Mandatory 2FA, which requires all users of an account to activate 2FA. To make the process as straightforward as possible, read our helpful guide, which explains the steps one-by-one.

Automated Sentiment Analysis for Indonesian
Apa kabar dari Socialbakers! Do you wish you knew what your customers are thinking, no matter which language they are speaking? You’re not alone. Global businesses know that understanding your customers’ thoughts and feelings is crucial to building long-lasting relationships. Given the complexity of human interaction, understanding the sentiment of all incoming conversations across your profiles and communities can be a big ask. Enter automated sentiment analysis. Socialbakers automated sentiment is a machine-learning algorithm that detects and evaluates incoming conversations’ sentiment, with zero-configuration required.
From today, a new language has been added to the automated sentiment algorithm: Indonesian! Next to English, Spanish, Portuguese, German, Arabic, and Czech, Indonesian sentiment analysis is now automatically evaluated all across the platform: in Community, Content Hub, Analytics, and Dashboard! 
Automated sentiment allows you to detect shifts in customer attitudes, identify positive talking points in customer queries, and monitor emerging issues that could threaten your reputation. And all without any extra effort from your side.
For clients with automated sentiment enabled, go to Settings > Task Automation > Sentiment and make sure the box is checked for Turn ON Automated sentiment for every new profile that’s added to Suite. This way, automated sentiment will be up and running with each newly added profile. Sama Sama!
Want to learn more about sentiment analysis in Socialbakers? Have a look at this dedicated article.

Content Hub is the place to uncover multi-platform content insights in an instant. In the easy-to-read performance view table, marketers can quickly compare top-performing posts, sort them by preferred metrics, or export the results for further analysis. 
Data lover or not, you’ll love this week’s new feature: the performance table view in Content Hub’s Feed is now fully customizable so you can measure post-performance based on your preferred metrics.
To create a new preset, select your most relevant metrics out of the 80+ options. Finding the right metrics is straightforward: use the search function or dive into one of the following categories.

Settings
Performance
Engagement – Posts / Stories / Videos.

Create as many presets as you want, and set your favorite one as Default to make it the new standard. For streamlined reporting and knowledge sharing across teams, you can export or schedule performance view tables with the click of a button. For full flexibility, scheduled reports automatically reflect any changes made to a preset – no extra effort needed. The new customizable presets are a simple, yet effective way to make performance analysis and reporting quicker and more efficient.Learn more about how you can leverage Socialbakers to plan, execute, and track your content strategy, in this dedicated article.

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Product News: Platform Features in Q2 2020 – Blog – 10 minute

The global pandemic has resulted in various immediate changes, from keeping your distance to wearing a face mask. As daily routines changed overnight, people’s lives have increasingly shifted online. COVID-19 has made social media an even more important tool for social connection. 
For companies, it has accelerated the trend of connecting with their audiences online, via customer-centric content. As social media teams have more on their plates, they have the unique opportunity to increase their impact across the board and build a strong community online. For this to happen, marketers need smooth communication across teams, streamlined workflows, and actionable data insights to guide their decisions.
So without further ado, let’s jump in and look at all the features released to the Socialbakers platform in Q2 2020 that help boost your social media strategy.
Build Human Connections to Grow Your Brand in a Socially-Distanced World
The pandemic has pushed brands to explore alternative ways to drive reach and engagement. With suspended video productions due to lockdown and social distancing, User Generated Content has been on the rise. It’s an excellent way for brands to drive reach, engagement, and ROI, all while keeping production costs low or even nonexistent. 
The big challenge for brands wanting to tap into UGC is identifying the right content. Tracking brand mentions manually is a time-consuming and arduous process – that’s why we’ve released IG mentions to Socialbakers Community Module in June. It allows brands to react to @mentions promptly and amplify the voices of their biggest fans, but also respond to customer complaints in no time. And to automate the process, a new filtering option lets community managers separate conversations by content types. Once a unique content type feed is set up, community managers can focus on what counts: having genuine conversations with the online community.
In all brand-customer interactions, empathy can be the lynchpin that makes or breaks the relationship. Socialbakers’ automated sentiment analysis helps take the legwork out of analyzing post sentiment manually. For brands wanting to measure customer attitudes at scale, we’ve released brand new sentiment breakdown filters to Flexible Widgets. Analyzing content by sentiment helps understand how the audience feels about your brand, spot tricky situations before it’s too late, and create content that the audience loves.
Whether you’re a local business trying to reach nearby customers, or a global brand trying to target a more regional audience, Instagram geotags hit the spot. Adding the location, right in Socialbakers Publisher makes it easy for customers to find you, and it expands your content’s reach as your posts show up in more searches.
Leverage AI and Automation to Nail Your Content Strategy
AI is all the rage, and for a good reason. It holds the potential to transform how brands manage social media marketing, and the market is projected to grow to more than $2.1 billion by 2023, according to estimates from Markets and Markets. 
Since April, marketers can supercharge their content planning and creation with Socialbakers AI Vision, an image recognition algorithm that delivers even smarter search results. The machine learning algorithm sorts through thousands of content pieces to present weekly top trends and personalized content recommendations. And with AI image recognition, you can get all nitty-gritty with your search and identify content with specific objects and dominant colors. So, no need to feel blue anymore – unless you’re looking for it.
Amongst all content types, video continues to boom, so brands can’t rest on their laurels. To take your videos to the next level, access video performance insights right in Socialbakers Content Hub. Social media teams can leverage these insights to inform the creative, tune in with their online audience, and create videos that stick out. 
Harness the Power of Real-Time Teamwork
Collaboration is the cornerstone of any successful social media strategy. Siloed information can cause missed opportunities, underperforming campaigns, or even tensions between team members. That’s why organized, and smooth knowledge sharing during the content planning stage makes all the difference. The brand new condensed content calendar view helps teams stay on the same page – literally. It’s a great way to see the weekly scheduled content and get some extra visibility when delivering content at a fast pace.
But collaboration doesn’t stop with content planning. During content publishing, brands want to continue keeping their teams on track. Socialbakers publishing approval flows helps to ensure nothing is published without the right people’s OK. To make approvals fit for your organization, users can choose specific colleagues for post approvals. So, instead of waiting for feedback or post-approval, teams can keep projects moving and focus on getting the most innovative work done.
But smooth teamwork isn’t just about collaboration. It’s also about having the right people work on the right tasks at the right time. User permissions per module let brands do just that: they limit the visibility of Socialbakers modules for specific users, so individuals can stay laser-focused on their primary tasks, while brands keep control of their data. 
Boost Paid Campaign Performance With In-Depths Data Insights
With lockdowns and social distancing measures in place, connecting with families, friends, and the public digitally has become the new normal. Even when things go back to normal, people will likely stick to some of their changed habits. And while social media usage is up, ad spend is declining across the board. This gives brands a unique opportunity to garner attention and eyeballs for a fraction of the usual cost. With that, paid content must be top-notch.  
To provide brands with all the data they need to measure ad campaign effectiveness, we’ve added 80+ new metrics to Paid Analytics in April. The easy-to-read performance view table is fully customizable and lets you compare various metrics side-by-side. Video Plays, Page Engagement, Credit Spends, and more are all at your fingertip.
When working with many ad accounts, it can be tedious to specify a search from scratch over and over again. Saved searches are here to help: they let you access the most popular searches anytime – just with a click. Say bye to blank pages and hi to productive analysis.
Keep Moving the Needle Forward
While this is probably not how we all thought we’d be ringing in Summer 2020, at Socialbakers, our innovation wheels keep on turning. Especially as the current situation is in flux, we’re committed to staying agile and bringing new features to the platform every two weeks. 
And by continuously reviewing and reprioritizing our roadmap, while keeping our long-term vision in mind, we can continue to release features that deliver lasting value to our customers, even as the situation changes.
Sign up for a free trial today to dive straight into the platform and discover how Socialbakers can help your social media teams collaborate more smoothly and create customer-centric content that sticks out.

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Product News: Platform Features W26 2020 – Blog – 10 minute

As modern consumers are more informed than ever, they expect brands to engage with them on their terms. How to know when to engage with the audience? Monitor @mentions. It allows brands to respond immediately to customer complaints and spot and amplify the voices of the biggest fans by leveraging their posts!
Tracking brand mentions manually is a time-consuming and arduous process. A better way forward? Automate it with Socialbakers! In addition to existing Twitter mentions, you can now also view all Instagram mentions, right in your community feed. 
Accessing Instagram mentions allows you to see if someone mentions you within a post or in their comment. Photo tags are not accessible just yet. 
Don’t miss out on any ongoing conversation. Once you’re mentioned, you can do all the actions you’re already familiar with: like, comment, create a Salesforce case, leave an internal note, assign it to a team member, archive, or remove it.
Tracking mentions is a simple yet effective way to raise brand awareness and maximize your exposure across social. It helps you keep tabs on what fans are saying, respond to any complaints or concerns immediately, and make the most of user-generated content.

Differentiate Conversations by Content Type
Here’s to you, Community Managers. To save valuable time, you can now spot different content types at one glance. All incoming conversations now have a little tag indicating what content type they are. This allows you to distinguish incoming posts/wall posts, DMs, comments, mentions, or comments from ads within a split second.
And in case you want to go a step further and only look at specific content types, filter them out with the brand new Content Type filter. The Content Type filter lets you differentiate between incoming posts/wall posts, DMs, comments, mentions, or comments from ads. 
So, if you want to dig into all the newly added IG mentions, filter them out and create a separate feed with the click of a button. Access all conversations you need, without wasting time sifting through them one by one. Say hello to more productive days!

Condensed Content Calendar View
Organization is the key to success for brands publishing a lot of social media content. Teams need to be aligned at all times, and the best way to do so is with an organized content calendar.
The new Condensed View gives some extra visibility when planning large campaigns. It shows a minimized view of your weekly scheduled content by reducing all post information to the social media icon and the beginning of the post text. To see the full post, you can still click on it, and all details pop up in the side panel.
So, depending on what you’re working on, and what you need to see during the specific week, switch between default view, compact view, and condensed view in the handy dropdown list. Staying on top of your content planning was never easier.

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Scaling & Prioritizing Product Security with Zendesk- Tempemail – Blog – 10 minute

Zendesk, Inc. (NYSE: ZEN) is one of the fastest-growing customer support platforms in the world. With over 150,000 customer accounts representing nearly every industry across 160 counties, Zendesk is held to the highest security standards and complex data compliance requirements. For that reason, security has been a priority from the beginning.
In a recent virtual roundtable, we sat down with Scott Reed, Senior Manager of Product Security at Zendesk, to discuss how they incorporate bug bounties throughout their product security strategy and scaling security at a high-growth organization. Take a look at some of the highlights of our conversation below.
Q: Zendesk just surpassed the five year anniversary of its public bug bounty program on Tempemail last month. Can you share a little bit about that origin story and how the program has evolved over the years?A: When I joined Zendesk six years ago, there wasn’t even a product security team. We were running a responsible disclosure program at the time, mailing t-shirts around the world and managing a hall of fame page. Over time, the logistics of handling this became overwhelming. With big goals to become a global company, we needed a better way to determine our effectiveness which led us to launch the bug bounty program. Five years later, we have approximately 1,000 engineers in offices around the world and the program allows us to properly block and tackle when it comes to product security.
Q: Zendesk grew to over 4,000 employees since 2007. Yet, resources are often tight in cybersecurity, especially right now. You’ve had to scale quickly without scaling resources tremendously. How does your team manage to scale the efforts of a limited product security team with an engineering team of approximately 1,000?A: Scaling is a challenge that requires continuous work. Our current approach to addressing scale is to provide a “golden path,” which means making the easy path the secure path where possible. Of course, it’s not always possible with teams with different tech stacks and acquisitions with various development processes that take time to fully integrate. We’ve seen success scaling in partnership with Tempemail by using triaging services, penetration testing, vulnerability scanning tools and automation solutions to cut through the noise. Ultimately, the goal is to put power in developers’ hands and let them own their own security, but in order to empower them, you need to provide tools, requirements, processes and metrics that they can leverage.
Q: Measuring success is tough, and sometimes a hotly debated topic in security, because you’re often trying to measure what doesn’t happen. How do you measure return on investment with bug bounties?A: We have a number of metrics that we track across all of security for example covering corporate security awareness, annual developer training, tool adoption, but I think one of the most important metrics is how quickly vulnerabilities get addressed. Do you have SLAs in place and are you meeting those SLAs? This number can show that teams are engaged or that their time is focused elsewhere. With strong numbers here, at least if your bug bounty program identifies an issue you can get it fixed in a reasonable amount of time. 
Q: In terms of a playbook, what kind of advice or lessons learned would you share from the Zendesk bug bounty program? Where’s a good place to start? Any pitfalls or learnings from your journey?A: Companies should start by having a vulnerability management process in place because if you can’t fix the vulnerabilities you are finding, then you are going to kill engagement from researchers. Also, start by running vulnerability scans to make sure you are getting the easy stuff out of the way. You want your researchers focused on the high reward findings. Finally, I recommend starting with a private program in order to work out the kinks of this new process. You might need to change your policy, scope or bounty amounts. This also gives you time to get familiar with communicating with researchers and get some insight into the findings so if there are areas of weakness you can shore these up before launching publicly and getting the flood of reports. And on that note, be sure that you have enough dedicated headcount. You can take advantage of the triaging services to help you with the workload. 
Q: What are some of the standout success stories from the program? Any memorable hacker interactions?A: Within the first months of launching our private program, a Server Side Request Forgery (SSRF) vulnerability was reported. At the time, SSRF was still fairly new and the potential impact was not well understood. We initially believed the impact to be limited to some disclosure of information about internal infrastructure, warranting only a moderate risk. However, with some clever changes to their payload, the researcher was able to elevate the impact of the vulnerability resulting in remote code execution. Throughout the process, the researcher was a pleasure to work with  – always very professional and helping us understand the full impact of the issue. Because of that healthy interaction and the severity of the vulnerability, we ended up awarding three times our max bounty award. 
Q: As you look towards the future, what excites you about cybersecurity at Zendesk? What’s your vision for hackers as part of that roadmap?A: The Zendesk Engineering team is incredibly innovative, always leveraging the cutting edge of technology. It’s not easy, but keeping up to date and always learning how to secure that bleeding edge tech gets me excited. Also, Zendesk has continued to grow at a phenomenal pace, so continuing down that journey of scaling security through automation and empowering engineers to make good security decisions is exciting. And, of course, we will continue to grow the Product Security team in parallel and I’m always excited to meet our new team members and learn about their different personalities and  perspectives. As this growth continues, our bug bounty program and the hackers of Tempemail will always be one way to measure the effectiveness of our work and guide us on areas of the product that may need more attention from our team. 
Q: Anything else? Anything you’d like to say to the hackers that have participated over the last five years or those that you’d like to engage in your program?A: As a service-first CRM company, we are hyper-focused on helping companies improve relationships with their customers across all channels at all stages of the lifecycle. Now, our customers really need us and my team is committed to making sure we are supporting all their security needs. To all the hackers that have participated in our bug bounty program over the years, your relationship is important to us too! I just want to say a big thank you for your hard work and contributing to a more secure Zendesk customer experience across all of our products these past few years. We hope to continue building those relationships and making new relationships and we look forward to future submissions across the hacker community.

To learn more about the Zendesk bug bounty program on Tempemail, visit https://hackerone.com/zendesk.  

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SAP launches product to help firms track supply chain emissions – Software- Tempemail – Blog – 10 minute

SAP launched a product to help firms track greenhouse gas emissions in their supply chains, backing a view that being transparent about their carbon footprint will be good for business.
The German company, which counts 440,000 customers and touches 77 percent of global transaction revenue, sees itself as uniquely positioned to track carbon dioxide emissions that are a major cause of climate change.
Taking a more holistic approach towards the inputs that go into making everything from cars to food will become more important as customers weigh the environmental impact of their purchasing decisions.
“CO2 efficiency will become a differentiator for companies,” Thomas Saueressig, the SAP executive board member in charge of product engineering, told reporters.
Saueressig is launching the CO2 tracking product at SAP’s annual Sapphire Now user conference, being held online this year because of the coronavirus pandemic. 
The product, called SAP Carbon Footprint Analytics, will generate so-called network effects, getting smarter as more SAP customers adopt it, he said.
It can drive product ratings and support audits of a firm’s carbon footprint.
Saueressig declined to say how much SAP had invested in the product, but said the sum was significant and forecast it would generate an economic return.

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The Stakeholder is not the Product Owner.- Tempemail – Blog – 10 minute

Confusing the Stakeholder with the Product Owner can lead to various dysfunctionalities with a major impact on delivered value.
Here’s why.
A Stakeholder is anyone that can affect the product or be affected by it. Usually there are many stakeholders with different expectations, levels of knowledge and availability for building the desired product. Stakeholders are the end users or their representatives, sponsors, part of the company’s management or different departments.
A Product Owner is a single person who should pay attention to the stakeholders’ needs, ensure the convergence of these needs and build a vision that will drive the team. Their mission is to maximize value by filtrating and comparing stakeholder needs mainly based on business value, including the analysis of costs, risks, dependencies, etc.
Their focus must lay on value and not the idea source in order to remain unbiased. Given the role of arbitrator with a clear mind, the Product Owner should be fully empowered.

Most people consider that knowing the business is enough. For example, although CEOs are familiar with the business, they are not usually trained as Product Owners and often do not even have the time to play this role. Thus, when they choose to assume this role, they run the risk of becoming a bottleneck. This scenario is more likely to happen inside small companies.

The biggest trap when working with a Product Owner is to underestimate the need to really master this profession (agile mindset, methods, tools, etc.).

In a best case scenario, the CEO should be considered a stakeholder and a dedicated Product Owner chosen to outline the list of responsibilities, take care of the CEO and other stakeholders’ needs and collaborate with the Scrum team to build the product.
But, this article would be useless if we never made mistakes.
In some ill advised scenarios when one of the stakeholders assumes the role of Product Owner, they may lose objectivity and cater to their own agenda instead of the other stakeholders’ needs.
What are the common cut corners and possible consequences when a Stakeholder is mistaken for a Product Owner?
Backlog not Defined or Detailed Enough
Sometimes, a lack of communication impedes progress because the person who is supposed to assume to role of Product Owner’s is not available or does not have the necessary skills. In such cases, troubles may arise even at the product discovery phase and continue throughout the launching and implementation phases.
Consequently, there are very high chances for the vision, product roadmap and backlog not to reflect the true needs.
Misalignment with the aforementioned points and the lack of detail in the product backlog will force the development team to implement items according to their intuition. The result?
Only when feedback is collected will they realize the need to redo large parts of the application. This generates disappointment, frustration and waste with negative impact on the budget, deadlines and delivered value.
Read more: Critical Checkpoints in Scrum – Release Planning
Product Owner by Proxy
This Product Owner will explain the vision, sprint goals (occasionally) and the main flows in a rush, but they do not refine the backlog, work closely with the development team during product creation and instead delegates these tasks to someone else.
We call this a proxy PO or deputy PO.
This is often related to backlog breakdown AND communication with the development team on backlog details. A proxy Product Owner will communicate with the (actual) Product Owner to understand their needs and implement them into backlog items. More often than not, he has no access to either end users or other stakeholders.
This Product Owner becomes a bottleneck because they are not usually empowered to directly manage the stakeholders’ expectations and make important decisions. A proxy Product Owner becomes a middle man between the Product Owner and the development team, details are lost in transition and the message is distorted from both directions.
Such a loss for feedback integration from both sides!
Read more: 5 signs that a Product Owner will have difficulties with their Agile project
Prioritization by Criteria instead of Business Value
As a consequence of the unavailability of the PO and/or insufficient backlog management, the development team will often be forced to work on ready for development features instead of the most valuable ones. This will lead to the implementation of many useless or low value items that should have otherwise been kept at the bottom of the backlog or even ignored completely.
The impact is obvious. Besides team demoralization, this will also increase costs while decreasing delivered value.
Development Team takes on Product Owner Responsibilities
What’s important to understand is that if the Product Owner’s responsibilities are not upheld, the Scrum Master and development team must compensate – leading to an impact on the project. Why? Simply because the development team will spend more time clarifying functional aspects then building the actual product.
The unnecessary reallocation of time and energy is directly linked to budget, deadlines and delivered value.
Read more: The Scrum Master Paradox
Conclusion
There is definitely a chance your product will be successful despite having the above-mentioned issues, mainly because the rest of the Scrum team is really strong and collaborates well.
But, this would make you the exception – not the rule. But, why risk it?
The Scrum Master should be able to coach both the Product Owner and the organization to ensure compliance with the corresponding responsibilities at the needed level as well as the development team to help the Product Owner, depending on the context.
My advice would be to not push your luck and try to find the right person for the right role.
If you need a Product Owner to join your team, the Pentalog platform will support you with skill assessment tools, recruitment services or freelance profiles.
Browse through our service offer or contact us if you want to learn more about how we can help.
More articles on agility:

Agility and Risk Management
Will your Dev Team deliver on time?
Agile Methodologies: the perfect match for startups

The post The Stakeholder is not the Product Owner. appeared first on Pentalog.

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Product News: Platform Features W24 2020 – Blog – 10 minute

Sentiment Filter in Flexible Widgets
With everything that’s going on in the world, understanding your social media community is crucial. When analyzing a few conversations per day, it’s relatively easy to determine whether a post gives a positive or negative vibe. But listening to the entire online audience? Socialbakers AI-powered sentiment analysis helps scale the process. It does the legwork for you, so you can spot tricky situations before they turn into a full-blown crisis.
From today, analyzing content by sentiment becomes even more efficient. In Flexible Widgets, you can now select Sentiment as a new breakdown filter for Facebook, Instagram, and Twitter posts. Post sentiment is based on the sentiment of comments under a post, and the seven different nuances reach from Strongly Positive over Neutral to Strongly Negative. Posts with less than five comments have No Sentiment assigned to it. 
Filter posts with positive sentiment to analyze the performance of content that resonates with your community or hone into negative posts to identify issues before it’s too late. And if you want to get granular, click on any spikes or sections of Flexible Widgets to see the content behind your Flexible Widgets data, right in Content Hub. 

Choose Approver When Sending Posts for Approval
One of the biggest challenges for brands producing a lot of content at a fast pace is ensuring that only the best content is shared with the social audience. Sound familiar? Socialbakers publishing approval flows help brands to ensure nothing is published without the right people’s OK. 
Notifications keep teams aligned and ideas moving forward – but they need to be set up correctly to be most effective. When using Socialbakers classic post approval process, you can now choose specific colleagues for post approvals. How? Draft a post, click on Send for Approval, select one or several people with approval permissions (and who have their notifications turned on) Apply Selection and hit Send Notification. The selected team members will now get notified based on their notification preferences.
This way, you only notify selected colleagues and no longer send notifications to all team members with approval permissions in your account. It’s great for focused teamwork within larger teams or global operations. Take the complex content creation process to the next level, with streamlined team collaboration!

Automatically Return to Where You Left Off
Time is money… in real life as on social. To jump back straight to where you left off, without losing focus on what you’re doing, suite.socialbakers.com now automatically restores the module page you last viewed when you left. 
Having ended the day responding to the latest community questions? Pick it back up in the Community module straight away the next day. Or have you analyzed your brand’s social performance in Analytics to wrap the week? Get right back to it in the Analytics module on Monday morning. Less loading, fewer clicks. It’s never been faster to resume exactly where you left off.

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Huawei unveils smart office product for remote collaboration- Tempemail – Blog – 10 minute

Read Article
Huawei launched its next-generation IdeaHub series intelligent endpoint for all-scenario smart office ecosystem, which aims to improve efficiency for enterprises, especially remote collaboration during social distancing.
Huawei IdeaHub is a brand new productivity tool Huawei developed to create all-scenario smart office in this Cloud era. This intelligent endpoint integrates multiple functions, including multi-screen collaboration between mobiles and PCs, interactive whiteboard, remote collaboration, FHD video conferencing, and built-in HD AppGallery.
It can be installed on a mobile stand or a wall in a variety of environments, including enterprise conference rooms, open office, and even home office rooms. Its excellent performance and flexible deployment provide an intelligent office and team collaboration for every working space.
Similar products and solutions have been utilized in scenarios such as remote conferencing and telemedicine, in order to facilitate communication and collaboration during the pandemic, and to protect frontline staff from being exposed to risks.
Huawei IdeaHub debuts multiple cutting-edge technologies of the industry, such as intelligent display, intelligent handwriting recognition, acoustic baffle, and speaker tracking. It supports both cloud-based and on-premises meeting capability. In addition, it has built-in AppGallery.
The new products provide a wide range of benefits. First, the technologies enable cross-region and cross-enterprise communication and collaboration. Second, they aggregate massive enterprise office and production applications. Third, they create collaborative offices, R&D, and production. Finally, they support low-cost and zero-threshold deployment and use.
Pan Yong, vice president of Huawei Intelligent Vision and Intelligent Collaboration Technical Sales Department, released the company’s all-scenario smart office strategy:
1+3+X, provide enterprise users the new productivity tool in cloud era, Device-cloud synergy, enables all-scenario smart office
1 indicates the office digitization and enterprise reconstruction based on Huawei Cloud Meeting service, an intelligent work platform provided by Huawei Cloud.
3 refers to three types of intelligent collaboration endpoints. The first type is the video conferencing endpoints. It has ranked No. 1 in the Chinese market for seven consecutive years and Huawei is also the mainstream player in Asia Pacific. The second is the newly released IdeaHub series, which is designed for team collaboration. The third is the Intelligent Desktop series, which will be available in coming months.
X represents open cooperation and ecosystem construction for both software and hardware. Huawei is working with ecosystem partners to provide industrial services for enterprise users.

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Product News: Platform Features W2 2020 – Blog – 10 minute

Request Shared Insights and Get Direct Access to Data
Selecting and vetting influencers or partner brands has a unique set of challenges. How to identify the best fit? What’s the best way to connect? And how to measure performance? This release puts an end to lengthy email threads, hard-to-read screenshots, and verbal agreements: Shared Insights is a direct and transparent data sharing function, right in the platform. 

It simplifies the collaboration process and gives brands a holistic view of their data, as insights are available all across Socialbakers unified platform – including Analytics, Dashboard, Content Hub, and Influencers. And for data owners, it’s a convenient way to share insights without having to spend a lot of time and energy on reporting.
With agreed-on terms of access, both parties are in control at all times and decide together what data will be shared. Private metrics, audience data, specific time ranges, and even selected content pieces are all available.

Connecting Shared Insights is an organized and secure way to collaborate while ensuring transparency on all sides. Brands can make better decisions based on the whole story, and collaborators can benefit from seamless reporting and analysis.
Want to make your influencer or brand collaborations more seamless and add transparency to your partnership? Set up Shared Insights now and make your first request!
Download Assets in Content Collections and Mention Users to Improve Teamwork
Content Collections is the go-to place for organized and integrated campaign planning that brings all stakeholders onto one page. Making the content creation more collaborative than ever, Collections allow teams to save, share, and discuss content – all in one place.
Our newest release adds another level of convenience to the content creation: download assets from Collections to your local storage for future use. All you have to do is localize the image/video that you or a member of your team have previously uploaded into Collections.
Then, click on the download button which will automatically save the video or photo to your local drive and copy any text to the clipboard. Once saved locally, you can access the content any time – even when working on the go or without an Internet connection.
The ability to upload and download assets makes it easier to share or distribute content with regional branches or other stakeholders who can take it from there. Stay on top of your content, conveniently, and in a way that suits your business needs!

What’s more, you can now take real-time collaboration one step further by tagging users directly in the chat. Tag users to ask a question, give credit to their ideas, or to grab their attention.
How to tag a user? Either type @ followed by their name, or click on the @ symbol under the type field and select users manually from the search bar. Depending on their preferences, users will then be notified per Tempemail or in-product and can jump straight into the conversation. Collaborative content creation has never been easier!

Sort Community Feeds From Old to New to Optimize Response Times
The real power of community management is that it connects brands directly with customers. In a world where customers expect a response within 30minutes, this can create a lot of pressure for community managers who need to prioritize comments and DMs effectively and reply quickly, without losing track of any conversation.
The good news: with this release, you can prioritize older comments more easily, by sorting community feeds from old to new. How to change the default new-to-old sorting? Click on Filter Feed and select Sort By: Date. Clicking the arrow symbol will sort all comments in your selected time range from old to new. Click again to change it back to default. No tedious scrolling required! Decrease the work queue and minimize response times – all with the click of a few buttons. 
Coupled with our previous release that lets you sort conversations by follower count, you’re perfectly equipped to tackle the increasingly complex social media landscape and streamline your customer care!
Delete and Hide Instagram Comments  
While a social media presence opens you up to receiving feedback from customers, this can be both a blessing and a curse. A key goal for online conversations is to keep them civilized and polite. That’s why it’s sometimes necessary to hide or remove comments that are against your policies or that are just spam.
While it’s already possible to hide and delete Facebook comments, this release makes it easier than ever to regulate your Instagram conversations. Identified a comment that needs to be hidden or removed? Click on details and select Hide. Now, the comment will only be visible to the page admin and the person who wrote the comment.
They will not know the post is hidden and you can click Unhide later at any time. To delete the comment instantly, click Remove. Keep your online presence professional and respectful.
Create Labels for Stories and Exclude Facebook Unpublished Posts
Social media analysis and reporting can be a tedious job – especially if you analyze content by hand. But it doesn’t have to be painful manual work! Let automated content labeling do the heavy lifting: it organizes and labels all content across your social channels and lets you focus on the fun parts – creating remarkable content!
Customization plays a crucial role in data analysis. That’s why you can now choose the content source for automated labels even more precisely and exclude unpublished posts or create rules that only apply to Instagram Stories
How to exclude Facebook unpublished posts
Improve your data analysis and get more meaningful results by removing Facebook unpublished posts for organic-only analysis. There’s no need to search through your content manually to identify these posts. When creating a new label, select Published content, untick Unpublished, and let automation do the work! 
How to apply rules to Instagram Stories
To create a rule that applies only to your Instagram Stories, simply tick the Instagram Stories box. Analyze Stories more efficiently and get a more holistic understanding of your social media performance across platforms – in a faster and more efficient way. Better insights, without the hassle!

Learn more and find out how to set up automated labels.

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Product News: Platform Features W4 2020 – Blog – 10 minute

Compare Paid Campaigns by Social Platform or Audience Gender
With Paid Analytics, your teams have complete oversight of all paid activities. Paid Analytics unifies data insights from all your ad accounts in one place. It lets you analyze paid efforts on both account and campaign level, provides a clear focus for strategic discussions about ads performance and budget allocations, and allows for quick and professional reporting. 
With today’s release, go even more in-depth, when comparing paid social media campaigns! Three new views allow you to analyze campaign data in detail: Comparison Overview, Social Platform, and Audience Gender.  
To compare critical metrics across selected campaigns, click Comparison Overview. Social Platform view will compare your campaigns’ content effectiveness on different platforms. And if you want to get insights into the audience gender for selected campaigns, select Audience Gender. Want to switch between views? No problem! Click on the little arrow next to the current view to see all viewing options. Then, choose the one you want to analyze next.

With just one glance, get full transparency of your paid activities and analyze how your ads budget is allocated across ad accounts and campaigns, and compare how well specific campaigns are performing, in one social media marketing platform.
Wildcards in Rule-Based Labeling – Fill the Blanks and Scale Your Labeling
Shift your focus from tedious manual work to more productive analysis with automated content labeling in Content Hub. By creating flexible rules and applying them to your chosen profiles, in an instant, all content that fits your rules is automatically labeled. 
To expand your labeling efforts, you can now make use of placeholders, also known as wildcards. In a nutshell, wildcards are special characters that can stand in for unknown characters. They allow you to include related variants for a keyword and locate multiple items with similar, but not identical words. There are two different types of wildcards that can be used as a suffix to your keyword:

? to replace any single character 
* to replace any number of characters.

Wildcards make it easy to create rule-based labels with various similar keywords – without having to identify all word variants manually. Insert the base of the word you’d like to include, apply one of the wildcards as a suffix and let automation do the rest!
To indicate that you’re using a wildcard, the question mark or asterisk symbol is marked in blue. When using wildcards, the rule always includes the base of the keyword, plus any longer versions – so, a rule with instruct* will include instruct, as well as longer word variants. Please note that you can only use one wildcard per keyword, wildcards can’t be used within sentences, and they only replace numbers and letters, no special characters. Try out wildcards now to scale the setup of your automated labels and analyze more data, even faster.

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