Huawei made a surprisingly decent 5G clone of the Apple iPad Pro – Blog – 10 minute

Cutting corners: Huawei’s iPad Pro clone comes at the worst possible moment, and yet it’s likely one of the best Android tablets out there with an active digitizer. The MatePad Pro even comes in a 5G flavor, but there’s no going around the lack of Google Play apps, which is why Huawei is only hoping to sell it in Asia and Europe.
Huawei has taken a lot of inspiration from Apple products when it designs its own, and the MateBook is a prime example of that thanks to its close resemblance to the MacBook Pro.
It turns out that Huawei’s love for Cupertino aesthetics don’t stop there. This week the company announced the MatePad Pro 5G, which looks a lot like Apple’s iPad Pro with a few added features and tweaks to the design. That in itself shouldn’t be its greatest sin, so long as it doesn’t also copy its ability to bend quite easily.

The MatePad Pro 5G comes with a 10.8 inch display that is just shy of the iPad Pro’s 11-inch panel, but its relatively smaller bezels allow Huawei to claim a 90 percent screen-to-body ratio. The MatePad’s OLED panel might have comparably good colors next to the iPad Pro’s Liquid Retina (LCD) thanks to support for the full DCI-P3 color space, but it lacks the 120 Hz refresh rate of the latter.
Then there’s an 8 megapixel, hole-punch selfie camera that takes away some of the 2560 by 1600 screen space, as well as 13 megapixel shooter on the back.
Huawei’s M Pen can be magnetically attached to the side and charge through the USB-C port. The advertised support for 4096 levels of pressure and input lag of 20 ms sound nice — at least on paper — next to Apple Pencil’s similar pressure sensitivity and input lag of 21 ms.

Interestingly, the company also added wireless charging with up to 27W for the tablet, and reverse charging at up to 7.5W. This is especially useful for the keyboard cover, since it doesn’t have any dedicated connector like Apple’s Smart Keyboard folio.
Powering all this is Huawei’s Kirin 990 SoC paired with 6 or 8 GB of RAM and 128, 256, or 512 GB of storage. The company has included a 7250 mAh battery, which has kept the overall weight of the tablet down to 460 grams. And where the iPad Pro only offers Wi-Fi and 4G, Huawei’s MatePad Pro adds a 5G flavor to the mix.
One area where Huawei will find it harder to compete is software. iPadOS isn’t perfect, but Apple’s tablet-focused operating system has a bevy of productivity features, not to mention great interoperability with other Apple devices you might own. Then you have Sidecar, which allows you to use an iPad Pro as a second screen for your MacBook Pro.

As for the MatePad Pro, it runs Android 10 with EMUI 10 and no support for Google Play apps. It does have the ability to mirror your phone screen if you need it, but the Android ecosystem doesn’t have as many apps that are optimized for tablets, which means that using Huawei’s tablet might feel like using a giant, 10.8-inch smartphone. Provided you use it for streaming and mobile gaming, the quad speaker array should be able to deliver decent quality sound for a tablet.
Huawei is targeting the Asian and European markets with the MatePad Pro. Prices start at 549€ ($595) for the Wi-Fi version, 599€ ($650) for the LTE version, and 799€ ($867) for the 5G model. The MatePad Pro starts shipping in April.

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8 Pro Facebook Advertising Tips You Need to Try Right Now – Blog – 10 minute

Ads Manager is constantly changing and evolving.
The strategies and tactics that worked only a few months ago may be redundant now and features that were available last year may not even exist any more (RIP Power Editor).
To help you navigate your path to success in the ever-changing Facebook advertising landscape, I’ve put together eight top Facebook advertising tips for 2019.
I’ve also outlined some handy strategies and collected a few gems from respected Facebook advertisers around the world that you can use to inspire your own Facebook advertising efforts.
But before we dig into that, let’s zoom in on an important question for a second:
Why Are Facebook Ads Necessary for Businesses of All Shapes and Sizes?

Image source: Business Insider
Despite several data privacy scandals that happened last year, Facebook posted strong 2018 numbers with the overall revenue from ads reaching $55bn. That’s an increase of 38% compared to the previous year.
The fact that Daily and Monthly Active Users also grew by 9% illustrates how, despite its critics, Facebook remains ‘THE’ social media platform – especially when you factor in its ownership of Instagram and the ease with which you can advertise on both from Ads Manager.
Although the cost of Facebook ads has risen in recent years – by 77% year-on-year at this same time in 2018 according to Business Insider, they remain arguably the most effective, impactful form of online marketing for creating both brand awareness and driving conversions, such as sales.
Clearly, Facebook advertising is an essential marketing channel for businesses globally.
But how do marketers leverage it in the right way?
We’re not going to answer this question in regards to basic post-boosting which remains a simple process.
Instead, we’re going to take a closer look at a higher level, where the myriad of different setup, bidding, optimization, and placement options often makes Facebook advertising tricky to navigate.
Ready to learn how to give your Facebook ads the best chance of success?
Here are my top eight Facebook advertising tips for 2019:
1. Tap Into Campaign Budget Optimization (CBO) – Say Hello to the Wolfpack
As I was in the process of writing this article, Facebook made an unexpected announcement that Campaign Budget Optimization (a.k.a. CBO) would become mandatory for all accounts as of September this year.
This means marketers need to grasp it ASAP.
CBO was a major, much-heralded update Facebook made to campaign setup options in late 2017 and which it rolled out worldwide last year. At first, the feature was fairly unimpressive in terms of results for those who tested it, and many advertisers became skeptical about the apparent lack of control they would have over their ads.
Then, suddenly, marketers (including myself) began having real success with CBO, and for many businesses the feature is now a staple in terms of their Facebook advertising strategies. 

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So how does Campaign Budget Optimization work?
Basically, the place where you set your budget shifts from adset to campaign level. The theory goes that Facebook will allocate most of that budget to the top-performing adsets, like this:

Image source: Facebook
In a standard setup, the vast majority of optimization and learning is at adset level; whereas in a CBO far more is at the overall campaign level.
What does this mean in practice?
Well, I think of my adsets as a pack of wolves, off hunting for purchases in the Facebook ads wilderness.
In a normal setup, they go off fairly independently, learning as they find potential prey along the way and maybe bumping into each other occasionally.
However, they don’t really communicate much and they all roam for a set number of miles each day regardless of whether or not they find any food (i.e spending all the daily budget regardless of conversions, as per the graphic).
Now, in CBO, the pack has a leader who sends them all off in strategic directions and then stands at the top of a mountain watching them hunt and observing where the most food is.
He can then call some wolves back or redirect them to try and get the best outcome for the pack as a whole, and they don’t all have to roam the same number of miles each day.
There are several major pluses to CBO from the standard campaign setup:

You are able to make significant budget adjustments for the overall campaign with minimal impact on the optimization process (in a standard setup any significant change impacts the adset learning phase)
Advertisers with smaller budgets may be able to make more efficient use of their spend by testing numerous variables within one campaign and budget rather than having to split budget across multiple adsets
It is a simpler way of setting and managing budget for less experienced advertisers

Now, this might all make CBO sound like it’s a magic solution.
However, as with everything related to Facebook ads, in practice CBO is something you need to test and carefully monitor and optimize to get the best results from it.
PRO TIP from one of the UK’s top Facebook advertisers and Founder of SMC Commerce, Depesh Mandalia: “What I’ve seen work is a minimum ratio of $100 per ad set, no more than 2-3 ads and using 1-day click attribution in most cases. This, together with rules to pause bad ads during the day, has given us the most stable performance and fastest ability to scale since CBO campaigns don’t suffer from the learning phase resets that ad set level budget spikes have.”
2. Leverage Broad Targeting – You Might Be Surprised
Not long ago, marketers would have raved about how you could laser-target niche audiences on a micro-level.
For local businesses, this may still be the way to go.
For businesses with wider audiences, however, there are two main issues with this approach: higher CPM’s and ad costs due to the smaller potential reach; and also the lack of scale.
If you start getting purchases from an audience of only 50,000 people, that’s great at first. But when that audience has burned out, after a week or two you are back to square one.
The other issue with micro-targeting is that Facebook updates and advances over the past year make it unnecessary to narrow down your audience too much in 2019.
Facebook’s machine learning algorithm is now so smart that, believe it or not, larger audiences with absolutely zero targeting other than a geolocation and age group will often outperform interests and lookalike audiences given time, sufficient budget, and creative/products with a broad appeal.
3. Capitalize on Video View Retargeting
One highly effective form of retargeting (even for businesses without a website or with low traffic) is utilizing one of the available video view options.
These are numerous; from people who have viewed 10 seconds of your video to varying video view percentages ranging from 25% to 95%.

The power of this strategy is that you are using one of the cheaper, non-conversion objectives and letting your audience effectively segment themselves by how much of your video they watch.
According to Digital Information World, the average attention span of human beings has fallen from 12 seconds in 2000 to under 8 seconds – even worse than that of a goldfish (9 seconds).
This means that even if your video is only 15 seconds long, for someone to watch more than half of it is a fairly major achievement and a decent signal of a more-than-passing interest. Obviously, users watching 95% of your video is an even stronger indicator of interest.
If your video is longer than 15 seconds, 50% or 75% view audiences are your best bets for an optimal combination of audience size and interest level.
Sending your video out to a fairly broad audience, letting them decide how interesting it is, and then retargeting based on user behavior can, therefore, be a winning, cost-effective tactic. This especially rings true if you are on a tight budget.
PRO TIP: Create Lookalike audiences of 75% or 95% video viewers to use in other adsets. Plus, create a Lookalike of people who only viewed 3 seconds or less that you can test as an exclusion audience to remove users less likely to be interested in your product.
4. Your Audiences Are Unique, So Don’t Treat Them All The Same
With attention spans on social dwindling on a yearly basis and users exposed to more and more ads, four things are vital in 2019:

Grab attention and stop the scroll
Retain that attention for long enough to convey a message
Demonstrate the value of your product to a user (lead with benefits rather than features)
Use what I call ‘Smartargeting‘ to capture purchases further down the funnel

What is Smartargeting? Intent and funnel-based retargeting that doesn’t make the classic mistake of treating everyone the same.
Think about it – who has higher intent, someone who only viewed your homepage a couple of weeks ago or someone who added a product to their cart yesterday?
So, don’t treat these two users the same by showing them the same ads. Engagers/’middle of funnel’/’warm’ audiences usually need more of a nudge before purchasing – and this is where showing them valuable, non-salesy content or testimonials works great.
On the other hand, someone who added to cart usually just needs a reminder of this fact to get them to buy.
We’ve all added stuff to cart and had the phone ring or something external come up that prevented us from completing our purchase. That’s why a simple ‘forgetting something?’ message can do the trick.
If users still aren’t convinced, throw them a one-off discount – it might be the final push they need to get that sale over the line.
Whatever the messaging that you are employing in retargeting is, be smart about it. Don’t discount unnecessarily and consider the intent level of the audience at each stage. As with almost everything in Facebook Ads, test different things and see what works.
And always go with the data, not your own bias!
PRO TIP: Unboxing videos, as well as testimonials, and other User Generated Content is perfect for retargeting those who haven’t quite made their minds up. This is where paid media and influencer-type marketing meet to create a potent mix of entertainment, social proof, authority, and FOMO that should be irresistible for anyone genuinely interested in your product.
5. Consider Manual Bidding To Win More Auctions
Next on our list of top Facebook advertising tips is leveraging manual bidding.
Facebook’s machine learning is pretty smart, meaning that lowest cost (that used to be called ‘auto’) bidding is often the best option for advertisers to use.
Its close friend manual bid (with options including ‘bid cap’, ‘target cost’ and ‘cost cap’) can have a huge impact in certain conditions and give you greater control over costs.
This is because – and not a lot of non-Facebook advertisers realize this – every time your ads are eligible to be shown to a user they actually enter an auction process. If you want more detail on how the Facebook ads auction works, I wrote this article last year which breaks the process down nicely.
However, for the purposes of this article, the main thing you need to understand is this:
Your bid forms an important part of Facebook’s auction calculations, which determine whether your ad is shown in the first place and also to what quality of user.

Facebook suggests a bid for you when you select this option but a better, more scientific, way to do this is using your goal Cost Per Acquisition/Purchase and either setting bids at multiples of this (so if your CPA is $10 then $10, $20, $30 etc) or in ‘clusters’ around it (e.g $8, $10, $12, $14, etc).
PRO TIP from Justin Marshall of Ad Hoc Media: “Start with a manual bid cap so low that it’s not spending your daily budget. If the ROAS (Return On Ad Spend) is good, then duplicate the ad set and up the budget by 25 or 50 cents. Continue doing this until you find a bid cap that gets a good ROAS but also spends enough money to make an impact.”
6. Invest Time (Not Necessarily Money!) in Creative
Forget fancy bidding options, CBO and optimization strategies; the single biggest impact you can make on any adset is adding in creative assets.

Image source: Facebook
Facebook used the example of a high-fashion sock purveyor Stance to show that creating great creatives can improve your ads’ performance and be cost-effective at the same time.
Stance simply took some existing, high quality, eye-catching product images and turned them into a slideshow that helped the company acheive a 2.4x higher CTR, 1.4x higher ROI, and 48% lower CPA.

How good is this example here from online retailer ASOS?
The image on its own is nothing spectacular, but paired with such clever copy it makes a powerful ad. You can tell by the comment a friend of mine made above it when they sent it to me!
Great creatives can overcome bad targeting, which is another reason why broad targeting works better these days. After all, no amount of clever targeting will get people to a) stop scrolling and b) click on ads with poor creative that isn’t engaging.
Facebook also gives you the option at ad level to use different creative for different placements. I strongly urge you to make use of this feature where it makes sense. Particularly on placements like Stories, a bit of extra effort to add compelling creatives can pay off big-time.

Again, this is something to test, but as a rule, dedicated Stories images in 1080×1920 format outperform standard-sized images that are more ‘obvious’ as ads – particularly with the somewhat ugly ad copy that appears underneath, as in the image on the left.

The image on the right is properly formatted for Stories. There’s also native text and graphics, all of which helped this ad blend in and appear more natural. As a result, it generated 12 times the number of clicks compared to the first ad.
PRO TIP: Take full advantage of the ability to now use 1080 x 1080 images as link posts for Facebook and Instagram feed ads. These take over a huge amount of real estate on mobile and in nearly all the testing I’ve done outperform the old 1200 x 628 images.
7. Test Lookalike Audiences – They’re Not As Magic As They Used To Be
Lookalike Audiences have been tipped everywhere in recent years as the ‘secret weapon’ of FB ads and used to be a go-to for any advertiser.

However, since around the time Facebook stopped directly allowing use of third-party data due to privacy concerns and the onset of GDPR, advertisers all over the world have noted a dip in the performance of Lookalike Audiences.
Interests and even broad audiences, as mentioned above, will often outperform Lookalikes. Even 1% Lookalikes are not as effective as they used to be.
For these reasons, advertisers in 2019 need to exercise caution with Lookalikes and not expect any immediate magic. Instead, businesses should test Lookalike audiences at different levels (all the way up to 8% and even 10% Lookalikes). They should also play about with ‘stacking’ Lookalikes on top of each other to find winning adsets.
I asked Andrew Foxwell, who co-runs Foxwell Digital and co-hosts the excellent e-commerce influence podcast for his best tip on Lookalikes in 2019: “I think the biggest one I can think of is spreading lookalikes out into different types, where possible. Things like View Content LLAs are different than a Purchase LLA, so diversifying with LLAs of different types and sizes is good.”
8. Understand And Be Aware of Facebook’s Ad Policies
My final tip would be, even if it seems like a chore, to read and make note of Facebook’s Advertising policies.
With all the privacy concerns and greater scrutiny of the platform, Facebook is actively cracking down on anyone trying to abuse the system or even offering a ‘poor ads experience‘ to their users, making an understanding of these vital to anyone advertising on the platform in 2019.
Here’s an example of the kind of ‘spammy ads’ you would have got away with a few months ago but are likely to be penalized for now.

Image source: Facebook
Every advertiser I know regularly has ads disapproved, sometimes with good reason and sometimes as a function of the AI getting it wrong.
If this happens to you, appeal politely to Facebook – they usually rectify any mistakes relatively quickly. Remember, it’s another human being reviewing your ads on the other side, so being courteous can go a long way!
To give yourself the best chance of minimizing your time appealing disapproved ads or even trying to get a banned ad account back, familiarize yourself with the policy above and keep yourself on the right side of the Facebook rules.
The Takeaway
Quick Recap/TL:DR

Get acquainted with Campaign Budget Optimization, yesterday!
Try wide-open targeting to take advantage of the power of Facebook’s algorithm
Make your videos work in more ways than one by also retargeting viewers
Use a personalized journey to make your ads stand out from the crowd
Test manual bidding strategies for optimal results
Work on your creatives – it’s the biggest lever you have with your ads
Treat Lookalike audiences the same way you would any other and don’t assume they’ll automatically be your best bet
Avoid violating Facebook’s Ad policies

So, there you have it. Eight top Facebook advertising tips to help you get awesome results from your Facebook ads in 2019. Which one is your favorite that you can’t wait to try out? Let us know!
About the Author
Gil is a Facebook Advertising Consultant with more than 14 years’ experience in various sales, marketing and business management roles and over 5 years’ experience running Facebook Ads, which he has specialized in since setting up his consultancy, Run DMG in 2017.
In that period he has worked for a range of clients from local businesses to health and beauty chains and e-commerce stores, online coaches, nationwide fitness franchises, events companies, sports teams and more across the UK, US and Europe with budgets ranging from a few hundred pounds to £150k+ per month. In addition to working on several household name accounts, Gil also consults for advertising agencies all over the world.

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Check out this $5,000+ iPhone 11 Pro inspired by Tesla’s Cybertruck – Blog – 10 minute

In brief: Don’t have between $39,900 and $69,900 to buy one of Tesla’s Cybertrucks? Then you could always get a modded iPhone from Russia’s Caviar, which has a design inspired by the boxy vehicle.
The Cyberphone, as it’s called, is essentially just an iPhone 11 Pro inside a titanium protective case. Caviar says that “the design of the body is inspired by the geometry of Tesla’s Cybertruck. At the same time, it is improved aesthetically.”

The Cyberphone features a screen cover that doubles as a kickstand, allowing it to be stood up vertically. While the cover might feel a little bulky in your pocket, it appears to offer plenty of protection for the device inside.

Caviar has come up with plenty of unusual and expensive takes on popular devices in the past. There was its $4,300 iPhone X Tesla featuring an attached solar charger, $720 gold-plated AirPods, and a $24,000 jewelry-encrusted iPhone Xs. It’s also produced a $3,000 Apple Watch that pays homage to Vladimir Putin, a $4,300 iPhone 5S engraved with Putin’s face, and a $2,500 Nokia commemorating the Russian President’s meeting with Donald Trump.
As with Caviar’s other products, the Cyberphone isn’t cheap. It starts at $5,990 for a 64GB iPhone 11 Pro and goes up to $13,590 for an iPhone 11 Pro Max. There are also ‘Light’ versions that range from $4,260 to $11,860. Only 99 Cyberphones will be made, and at the time of writing, there are 23 units left.

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Metro Exodus and Gylt are February freebies for Stadia Pro subscribers – Blog – 10 minute

Building the brand: After getting a slow start on its Stadia game library, Google is making good on rapidly expanding the list of titles available to subscribers. New games are being added sporadically throughout the month, with some slated as giveaways to Stadia Pro subscribers.
As we have previously reported, Google is ramping up its Stadia platform heading into 2020. In addition to grabbing up studios for work on first-party titles, the game streaming service is regularly adding “new” titles you may have already played.
Google announced the latest batch of games on Tuesday. For Stadia Pro subscribers, a total of five games are currently free, with two more coming this weekend.

Gylt is one of Stadia’s only timed exclusives so far. Developed by Tequila Works, Gylt is a cartoony, yet creepy adventure that has players sneaking around and fleeing from nightmarish creatures.
Metro Exodus is also being added to the library. The third installment of the critically acclaimed series based on Dmitry Glukhovsky’s novels has protagonist Artyom running around topside trying to find survivors outside of the Metro tunnels.
Both of these titles will be available on February 1. Subscribers can get them gratis for a limited time.

Rise of the Tomb Raider: 20 Year Celebration and Samurai Shodown are two freebies added earlier this month. They will remain up for grabs until January 31, after which they revert to regular price.
Destiny 2, Farming Simulator 19: Platinum Edition, and Thumper round out the new selections and are already available for download. Just like the giveaway games on other platforms such as PlayStation Plus, free titles are yours to keep as long as you maintain your subscription.
Many more titles are waiting in the queue, with Google promising to add over 120 games before year’s end, including 10 timed exclusives. Along with partnering with internet providers Verizon and BT Broadband, the tech giant is pushing hard to make Stadia the go-to brand for game streaming.

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Hearthstone pro Blitzchung says he would face suspension again for Hong Kong – Blog – 10 minute

In a nutshell: Last year, Blizzard got itself embroiled in a controversy when it suspended several players and broadcasters for showing support to the Hong Kong protesters during sanctioned broadcasts. With the dust just beginning to settle, the player who sparked the whole uproar is sharing his thoughts on what happened for the first time. He says he’d do it all again.
In an interview with People Make Games on Thursday, suspended Hearthstone player Ng “Blitzchung” Wai Chung said he has no regrets for standing up for the Hong Kong protesters and would not change a thing.
“If I had a chance to go back, I would still do it,” the ousted player said. “Because it’s a must-do thing. I have to do it.”
While he feels like Blizzard “kind of” took appropriate action with him, he said that the suspension of the two commentators during his moment of protest was not fair.He would like to see the broadcasters reinstated.

In an interview after the Asia-Pacific Grandmasters tournament last October, Blitzchung wore a mask similar to the Hong Kong protesters and shouted in Mandarin, “Liberate Hong Kong! Revolution of our age!” For this, he was stripped of his event winnings and suspended from playing Hearthstone professionally for a year. The two casters from Taiwan conducting the interview were also suspended.
After backlash from the community and from within the company itself, Blizzard gave the prize money back and reduced Chung’s suspension to six months. When asked if he would like to receive an apology from Blizzard, Blitzchung said it was not necessary.
“No. I mean I don’t need that kind of stuff,” he said, chuckling. “Just, you know, actions speak louder than words.”
During his suspension, which ends in April, Blitzchung has taken time off from school as well. Because of the press attention he has received, he has become somewhat famous in China, which is not necessarily a good thing. The Communist regime is well-known for silencing dissenters.
“That thing being so public, that’s part of where my pressure comes from,” the pro-gamer said. “Like not only being under the spotlight but like when you’re more well-known, you’re more dangerous.”
He remains optimistic about Hong Kong’s future. He says he has hope when he sees “how many people are out there trying to protest.”

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16in MacBook Pro review: bigger battery, new keyboard, new Apple | Technology – Blog – 10 minute

Apple’s new 16in MacBook Pro is bigger and heavier, but that’s a very good thing, with the largest battery you can have in a laptop and a new keyboard that looks to kick the troubles of the past few years to the kerb.
It’s a bit of a U-turn from Apple and demonstrates that the Californian tech firm is finally listening to its hardcore audience: the professionals.
The 16in MacBook Pro is the largest, most expensive laptop that Apple makes and is a direct replacement for the 15in MacBook Pro that was made up until November 2019. Starting at £2,399 and reaching £5,769 with all the options ticked, it’s clear this is no ordinary computer for general users.
This is a machine is designed for developers, video editors, sound engineers and other people working in industries that demand power and performance for as long as possible.
But there are two new things that might interest general buyers as a preview of what’s likely to come to Apple’s other laptops that are more suitable general computers: a new keyboard and a new battery.
Thicker, heavier and better

The design remains broadly the same, despite being larger with some important tweaks to crucial parts. Photograph: Samuel Gibbs/The Guardian
Fundamentally the design of the MacBook Pro hasn’t changed much since the introduction of the fourth-generation machine in late 2016. From the outside it looks practically identical, except it’s ever-so-slightly bigger than the 15in MacBook Pro.
This fifth-generation machine is 8.6mm wider, 5.2mm deeper, 0.7mm thicker and 170g heavier than the old version, increasing the screen size from 15.4in to a round 16in on the diagonal. It has the same four Thunderbolt 3 ports and still has a headphone socket. The keyboard has different mechanisms under the keys but is otherwise very similar, as is the gigantic trackpad. Apple makes the best trackpads in the business and this one is no different.
On the audio front the speakers and mics have been upgraded. The machine now comes with a six-speaker system built into it, which are still laptop speakers and won’t replace a set of headphones or a dedicated sound system, but sound phenomenal for what they are.
A three-mic array is capable of beamforming, cancelling background noise and is of high-enough quality that you don’t necessarily need to reach for a dedicated microphone for impromptu recording sessions.
Specifications

Screen: 16in LCD 3072×1920 (226 ppi)

Processor: 9th gen 6-core Intel Core i7 or 8-core Intel Core i9

RAM: 16, 32 or 64GB

Storage: 512GB, 1, 2, 4 or 8TB

Graphics: Intel UHD 630 + AMD Radeon Pro 5300M or Radeon Pro 5500M

Operating system: macOS Catalina

Camera: 720p FaceTime HD camera

Connectivity: wifi ac, Bluetooth 5, 4x USB-C/Thunderbolt 3, headphone

Dimensions: 245.9 x 357.9 x 16.2mm

Weight: 2kg

The new Magic Keyboard

The Magic keyboard is great, and hopefully will be free of issues from Apple’s butterfly keyboard. Photograph: Samuel Gibbs/The Guardian
Much has been written about Apple’s recent laptop keyboards. The butterfly keyboard introduced with the 2015 MacBook was thinner, crisper, louder and with only a small amount of travel. I quite liked it, but it was plagued with failures due to dust getting under the keys and stopping them from depressing.
The 16in MacBook Pro has a new “magic keyboard” that moves back to the traditional scissor switches used by older Apple laptops and practically every other manufacturer. The keys are more stable and the travel is slightly shallower than Apple’s pre-butterfly keyboards, arriving at a nice combination of the best bits of the butterfly and scissor-switch keyboards.
Most will like the feel. It’s stable and has enough travel. It’s also easier to repair, so while it shouldn’t suffer from the same dust issues plaguing the butterfly keyboard, at least it should be easier to fix if something goes wrong.

The escape key makes a triumphant return. Photograph: Samuel Gibbs/The Guardian
Apple has also added a dedicated ESC key in the top left, which is separated from the Touch Bar. This is something developers in particular have asked for and was a welcome addition for the Guardian’s developers’ team.
The direction arrows are now back in an inverted T arrangement, too, which was a frequent request. The Touch ID fingerprint scanner has also been separated from the Touch Bar, which led to far fewer accidental triggers of Siri – the first key by default on the Touch Bar – when I attempted to authenticate something with my fingerprint.
The 16in screen

The Touch Bar continues to be as useful or not depending on the software you have to use, with most tools available through it in Affinity Photo, for instance. Photograph: Samuel Gibbs/The Guardian
The screen is marginally bigger at 16in on the diagonal rather than 15.4in, although you can only really tell side by side. The display has a higher resolution, which provides slightly more screen real estate in use, as well as being slightly crisper on paper with a density of 226 pixels per inch (up from 220ppi).
On the whole it’s one of the nicest displays I’ve used on a laptop. Rich, bright, easy to use in most lighting conditions, it is individually calibrated at the factory and it has a mode that simulates high dynamic range. But it is not a true HDR display nor is it 4K, which may be an issue for those looking to work with content in both although most will likely transition to an dedicated edit suite for serious work. The MacBook Pro does support output to up to two 6K or four 4K displays simultaneously, for those who use this as their sole machine working at a desk.
100Wh of battery

The port selection remains the same, but USB-C/Thunderbolt 3 is a powerful, useful tool that can replace practically everything else fairly easily. Photograph: Samuel Gibbs/The Guardian
Other than the slightly bigger screen and marginally thicker keyboard, the majority of the increased weight and thickness of the 16in MacBook Pro is down to its significantly larger battery.
There’s a cap on the size of battery allowed on a flight of 100Wh and that’s what Apple has fitted here, just shy of a 20% increase from the 83.6Wh battery in the previous generation machine. Battery life on a machine like this entirely depends on what you’re using for.
The laptop would manage a full nine-hour work day of writing, browser tabs, image editing and a suite of chat apps, both work and personal open, with the screen set to 75% brightness on battery power with about 10% left.
But you’re looking more like a few hours of video editing, which is more than enough for quick adjustments in the field in between connections to a power socket. The larger battery was welcomed by the Guardian’s video team, who said the increased weight was negligible in the grand scheme of things.
Observations

The Touch ID button is now separate from the Touch Bar, meaning it’s much easier to find without looking. Photograph: Samuel Gibbs/The Guardian

This is a big, heavy machine, which means while you can lug it about everywhere, it’s likely to be used mostly at a desk

You can only record three fingerprints on the Touch ID sensor

You can run the machine with the lid closed perfectly fine, which makes it suitable for slotting into docking stations

Price
The 16in MacBook Pro starts at £2,399 with a 6-core Intel Core i7 processor, 16GB of RAM, 512GB of storage and an AMD Radeon Pro 5300M with 4GB of VRAM.
The laptop as tested cost £3,789 equipped with an 8-core Intel Core i9, 32GB of RAM, 2TB of storage and an AMD Radeon Pro 5500M with 8GB of VRAM.
For comparison, the 15in Razer Blade Studio Edition costs £3,999.99, the Dell XPS 15 with an Intel Core i7 starts at under £1,500.
Verdict
If you were looking for a new Mac laptop as a workstation, but were put off buying one because of the troubles with the keyboard, or that it just didn’t last long enough to get whatever you needed to done in the field, the 16in MacBook Pro is the answer.
Aside from the new keyboard, it’s clear Apple has listened to at least a few requests from power users. The escape key is back by popular demand, as is the T-shaped layout of the arrow keys, while a separated power/Touch ID button is much more user friendly. You can even fix some things without fully dismantling the machine, which is a step forward.
There’s still no SD card slot or any port option not USB-C but by now most will have hubs, dongles or new replacement cables for the necessary things.
The 16in MacBook Pro is most certainly not the laptop for general users who just want a big screen – the price alone should be able to tell you that. But if you know you need this sort of capability, then the MacBook Pro is in a similar price bracket to competitors and can be specified with a frankly absurd amount of capacity, which might make the difference.
The first of the fifth-generation MacBook Pros is a return to form for Apple, and bodes well for further refreshes of the company’s slightly more affordable laptop lines expected in the near future.

Pros: good keyboard compromise, escape key, t-shape arrow keys, 100Wh battery, gorgeous screen, brilliant trackpad, powerful and customisable (at point of purchase), USB-C/Thunderbolt 3, Touch ID
Cons: fairly heavy for some, no card slot or legacy ports, no user-serviceable RAM or storage, no Face ID

When shut, the 16in MacBook Pro simply looks like a bigger version of practically every Apple laptop released since 2015. Photograph: Samuel Gibbs/The Guardian
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LEAKED: Huawei P40 Pro sporting 5 cameras |Tempemail – Up to date technology news, IT news, Digital news, Telecom news, Mobile news, Gadgets news, Analysis and Reports – Blog – 10 minute

January 17, 2020 • Features, Gadgets and Gaming, Top Stories
Earlier this week, a new leak has provided potentially the best look at the newest Huawei flagship device – the P40 Pro. The renders, provided by Evan “Evleaks” Blass, appear to showcase the phone’s impressive curves, front glass and ceramic back panel as well as not two or three but five rear-view cameras.

“The most prominent design feature revealed in the images is the colossal camera bump that houses five lenses, one of which is a periscope-style telephoto camera. The Leica branding and technical details describe the array as covering 18-240mm equivalence, which between the ultrawide and telephoto should amount to more than 13x zoom reach. It’s likely, though, that Huawei is relying on software enhancements to arrive at that figure,” reports The Verge,
The front of the device sports a notchless screen equipped with two selfie cameras cutout. It houses the power button as well as the volume keys along the right edge and other than the USB-C port and speaker at the base of the device, it is essentially seamless.
“While the P40 Pro appears to be largely identical to the standard P40 in terms of design, there will be a few key differences,” reports AndroidCentral. “Unlike the P40 Pro, the P40 will come with a triple-camera array at the back. And while the Huawei P40 will have a flat display measuring around 6.2-inches, the P40 Pro will have a curved display measuring between 6.5 and 6.7-inches.”
“Huawei’s last two P-series flagship phones have been announced in Paris in March, so an official launch shouldn’t be far away. The difference this time, of course, is that Huawei may again be forced to release its phone without onboard support for Google services, as was the case with last year’s Mate 30 Pro.”
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You can now order the rack-mountable Mac Pro – Blog – 10 minute

In brief: Apple’s very expensive Mac Pro launched last month, and now the rack-mountable version of the computer designed for server rack setups is available to order.
Starting at $6,499, this rack-mounted Mac Pro is $500 more expensive than the tower version, despite featuring the same internal hardware and specs. You do get a set of stainless steel mounting rails for the extra half-a-grand, though, which ship in a separate box.
The main difference is the case, which still has the cheese grater ventilation holes and handles, and the ports and rear connections are the same. It can be easily mounted in server racks and comes with a removable lid. And as it’s rack-mounted, buyers can save money by forgoing the $1,000 Pro Stand and $400 wheels.

The possible configurations are the same for both versions of the Mac Pro. Processors start with a 3.5GHz, 8-core Intel Xeon W and go up to a 2.5GHz, 28-core Xeon W, which adds $7,000 to the price. RAM ranges from 32GB to 1.5TB (an extra $25,000), and the graphics cards begin with a Radeon Pro 580X GPU with 8GB of DDR5, while the top option is dual Radeon Pro Vega II Duo GPUs with a total 128GB of HBM2 memory (add $10,800). Finally, storage ranges from 256GB and goes up to 8TB (another $2,600).
As with the tower option, maxing out the latest Mac Pro with the top specs is going to cost an eye-watering $50,000+. But some professionals and enterprises will doubtlessly consider the price to be worth it.
The rack-mounted Mac Pro can be ordered now, with shipping dates ranging from January 23 to February 13.

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Patent suggests the Surface Pro 8 could be solar powered – Blog – 10 minute

In a nutshell: While we’re spoilt for choice when it comes to mobile computing options these days, the anxiety that arises from a low battery when on the move is very real. You could carry a portable battery pack with you, but Microsoft might have something better in store with the Surface Pro 8: a Type Cover with built-in solar panels.
As reported by Windows Latest, Microsoft first filed a patent with the USPTO for a Surface Pro Type Cover with integrated solar panels back in the second half of 2018, but it was only published on a public platform last week.
The filing shows what looks like a Surface Pro slotted into a “Mobile device cover with integrated solar panel.” There are four panels on the back to capture light and power the Surface Pro, and Microsoft states that any artificial sources of light would be sufficient, meaning it’ll work both indoors and outdoors. Additionally, the cover could charge the device while it’s being used.

The patent adds that more than four solar panels can be integrated into cover, and they could come in any variety, “including monocrystalline solar panels, polycrystalline solar panels, thin-film amorphous silicon solar panels and/or concentrated PV cell solar panels.”
Thanks to the hinged design of the Type Cover, it can be placed at the best angle to catch the light while users work.
Microsoft’s Surface Pro 7 won the ‘Best Productivity’ award in our ‘Best of Tablets’ feature, but there are few changes over the previous-generation model. An optional Type Cover with solar panels could help the Surface Pro 8 shine next to its competitors. But, like all patents, there’s no guarantee this one will ever become a real product, though here’s hoping.

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Samsung 980 PRO PCIe 4.0 SSD spied at CES – Blog – 10 minute

In brief: Most of the magic at CES happens on the big stage during press conferences and in timed media releases but occasionally, you’ll stumble across an unannounced gem sitting out in the open, waiting to be discovered. Such was the case at Samsung’s booth with the 980 PRO M.2 NVMe SSD.
The flagship solid state drive hasn’t been officially announced in a press release yet was on display on the show floor alongside other consumer drives from the South Korean tech giant. AnandTech spied the PCIe 4.0 drive and noted that its specs sheet only listed sequential performance numbers: 6,500 MB/s reads and 5,000 MB/s writes.

Capacities will range from 250GB to 1TB, suggesting Samsung is using 2-bit MLC rather than 3-bit TLC NAND. Unfortunately, there was nobody at the booth that could discuss the drive in detail with the publication so for now, we have no solid intel on what controller or what type of NAND flash it is using.
Samsung did later confirm that more information on the mysterious drive would be dished up in the second quarter. For now, however, pricing, availability and detailed technical specifications remain elusive.
Lead image courtesy AnandTech

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