Untied from WeWork, Meetup readies for a post-coronavirus marketing blitz- Tempemail – Blog – 10 minute

IRL social platform Meetup has divested from WeWork and moved its entire offering to the digital realm in the space of a month. But its chief executive is already thinking ahead to the next phase: a time when Covid-19 fades away, events are permitted, and the brand can take a lead in the world’s “social recovery”.
Meetup had been in WeWork’s clearance sale for a while. Once Adam Neumann’s capitalist kibbutz had jackknifed on its way to going public last September, the name of the game became divesting any businesses uncoupled to the central subleasing offer.
WeGrow – its school – was closed alongside restaurant coworking unit Spacious. Conductor, the SEO and content marketing agency acquired by WeWork in 2018, bought itself back from its parent less than two years later.
Yet Meetup, which was bought by the workspace giant for a reported $156m in 2017, was left on the table. That’s largely because chief executive David Siegel is hyper protective of the 18-year-old company.
“We’re the most-known of any of [The We Company] brands by far and there was just a tremendous amount of interest,” he says. “Because of that, it took longer for the whole process to unfold. We met with like 30 different potential buyers.
“There were a bunch of private equity and venture capital firms that didn’t necessarily have strong tech backgrounds, and I really wanted someone who knew tech. And I wanted someone that understood the importance of fostering community and human connections – everything that Meetup stands for.”
He toyed with replicating Conductor’s management buyout, but eventually decided against it under the advice of his longtime mentor, Kevin Ryan. And then, like a twist in an investment romance, the entrepreneur presented his own fund, Alleycorp, as a lead buyer.
The deal was announced yesterday (30 March). A group of investors led by Alleycorp purchased Meetup for an undisclosed amount, although Fortune reported it was a “fraction” of the 2017 price.
Digital pivots for a pandemic
Ryan’s interest first grew serious when he saw how Meetup handled the repercussions of the coronavirus, Siegel says.
The pandemic had the power to topple the brand entirely; after all, Meetup’s raison d’être​ is balanced on the idea that people want to meet up and socialize in real life.
But Meetup pivoted quickly. Siegel began encouraging online Meetups on 6 March – 10 days before New York’s bars and restaurants were ordered to close – and the company began rolling out product updates and webinars to make the transition to virtual easier thereafter.
Siegel says more than 10,000 Meetups have now taken place online, primarily over Zoom.
“A friend of mine was just part of a JavaScript Meetup and there were people from 12 different countries that participated in that,” Siegel says. “That’s kind of cool.
“We only really allowed [online connections] in one-off cases in the past. It was fairly frowned upon for a long time. But it was something we always wanted to do – we just couldn’t really figure out the right way to do it without really hurting our brand.”
Now that Meetup understands how its communities are adapting to online events, the platform has decided to make them a permanent fixture. IRL meetings will still take priority, but online and hybrid (a mix of virtual and real life) events will be offered to organizers too.
This will open the platform up to both a wider user and corporate base. Meetup Pro – the company’s B2B arm – has now worked with more than 1,500 clients, including Adobe, Google and Microsoft. An online offering will allow these brands to reach more prospects internationally and gather more data through Meetup’s analytics dashboard.
Post-Covid comms
But the company’s immediate priority is readying itself for the moment everyone is waiting for: when coronavirus infections dissipate, and in-person socialization resumes.
Siegel believes Meetup has the ability to lead “social and community recovery” across the 20,000 cities it currently operates in, and is already preparing communications and outreach plans for the cities that are already sliding back down the Covid-19 curve.
“Now’s not the right time to market Meetup, but in a month, two months or three months – in specific geographies – I think we can focus more on brand marketing,” he explains.
“As we get closer to the curve ramping down, there’s an opportunity for us to actually ramp up marketing. And in cities where the governments are starting to allow for events again, we’re going to be reaching out to organizers and saying, ‘You can be leaders in your community’.”
It’s undeniable that people will want to meet up once the crisis is over. It’s harder to predict whether the sold, resold and formerly beleaguered Meetup will manage to own this inevitable wave of social revelry.

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What the food and beverage industry can do to future-proof their business for a post-coronavirus world- Tempemail – Blog – 10 minute

As stricter social distancing measures for public venues and social activities are introduced by governments around the world to reduce the risk of further local transmission of the coronavirus, restaurants are forced to reduce their in-dining areas or stop operations altogether.
They are turning to food delivery as a way to sustain their businesses and keep serving customers, who have been advised to stay at home. This has led to an increased demand for takeout and deliveries.
Food delivery company Deliveroo has seen over 600 new restaurants join the platform since late January in order to extend their sales through delivery.
Since March 1, there has been a 50% jump in the number of restaurant sign ups, compared to the previous month.
“We are encouraging them to use Restaurant Hub (previously called Restaurant Home), an online portal that provides data and insights on how their delivery services are performing, as well as another portal call Marketer to set up their own marketing offers to consumers on the Deliveroo app,” a Deliveroo spokesperson explains to Tempemail.
“We can also utilise our data and insights to look at what customers are ordering more of in recent weeks, and work with our restaurant partners on relevant menu engineering, to offer dishes which are immunity-boosting for instance.”
The spokesperson adds: “For example, Grain is offering a Feel-Good Salad with ingredients like smoked salmon, kale and broccoli, while Selegie Soya Bean is offering a Lou Han Guo Chrysanthemum Herbal Tea with no additional additives, exclusively on Deliveroo.”
How the F&B industry can cope with coronavirus
Similarly to how the pandemic has forced businesses to adopt flexible work policies as people work from home, this is an opportunity for the food and beverage (F&B) industry to think about how to digitally transform and future proof their business as they scale back their business during this period.
Presently, in the F&B sector, technology like artificial intelligence is traditionally only used to simplify operations.
When it comes to understanding food trends, F&B businesses would pore over consumer studies, which would be a long laborious process as they would have to design the study, find people to survey, tabulate the results and then interpret that data and come to their own conclusions.
Utilising AI coupled with anonymised search and other online data means F&B businesses can get massive amounts of data processed in real-time as AI examines hundreds of thousands of data points to provide what is essentially a census of the population in real time.
“Demand for takeout and deliveries is increasing with widespread lock-downs and home confinements being implemented in many parts of the world,” explains Ian Chapman-Banks, the chief executive of AI solutions company Sqreem that works with F&B businesses to digitally transform their operations.
“To help F&B brands plan better, we are able to consolidate and analyse data to discover when, where, and what people are looking for. Which means that we can see when demand spikes, where it is coming from, and for what sort of food items.”
He continues: “This helps food and delivery services streamline operations and maximise efficiencies in the face of limited resources during this period. Companies can also limit food wastage by accurately anticipating demand while making more efficient use of limited human resources for food prep, deliveries and the like.”
One such F&B company currently doing this is Ebb & Flow Group, as it believes the amount of data available today is huge, and will only continue to grow. This means it has no choice but to build its data capabilities to stay relevant and keep up with competitors.
Its dark kitchen, called Wrap Bstrd, uses behavioural data capabilities and pattern analysis powered by Sqreem, with the combined expertise of the analysts, chefs, creatives and branding experts within Ebb & Flow Group’s Dark Kitchen Lab.
Tapping on over 200,000 individual data points to map behaviours and trends of distinct consumer groups in Singapore, Dark Kitchen Lab was able to analyse customer journeys, predict demand, and map behavioural intent to purchase.
Dark Kitchen Lab studied flavours, ingredients, consumer preferences and trends and was able to pinpoint the meals that office workers in the central business district wanted.
It found that target customers like flavours from local comfort food such as hawker dishes and that they care about health trends. Customers also prefer to consume their food in a convenient, fuss-free manner.
“We use AI to craft concepts, develop brands, inform marketing decisions and even help companies make key strategic and business decisions,” Philipp K. Helfried, the chief investment officer of Ebb & Flow Group tells Tempemail.
“Not only does using AI give us insights that assist us with taking the guesswork out of product, brand and menu creation, it can go even further and help us understand when best to reach our audiences and through which marketing or advertising channels.”
He adds: “For example the brand positioning, tonality, and identity for Wrap Bstrd was made to stand out from the crowd and stemmed from the insight garnered.”
For Deliveroo, it uses data analytics to match supply and demand, estimating rider supply per area based on historical data and predictable circumstances to ensure we have the right number of riders on the road in the right place at any one time.
This allows the platform’s rider supply planning team, who are responsible for the operational performance of the delivery network, to be always prepared all year round for any hikes.
Deliveroo has also invested in a dispatch proprietary algorithm Frank to enable efficient delivery process. Acting as a nerve centre, Frank is designed to consider various factors including riders’ profiles, distance, weather and duration of orders to evaluate the most efficient way of distributing to ensure all orders reach customers in the shortest possible time, even during busier periods.
“Since it was introduced in 2017, it has helped to improve delivery time for meals by nearly 20%, with Singapore being one of the most efficient Deliveroo markets globally,” the Deliveroo spokesperson says.
“Riders can now complete more deliveries per hour as they travel with food for an average of just six minutes, allowing them to make more cash without working extra hours. Our aim is always to deliver food to customers’ doorsteps as efficiently as possible.”
The spokesperson continues to explain the personalised experience which includes a machine learning model that predicts a user’s preference for a given restaurant based on historical data and suggests those restaurants to be ranked higher. “They’re therefore seeing more of the food choices they want and less of those they don’t want. From a restaurant perspective, AI also helps with estimating overall restaurant preparation time referencing the same dishes from previous orders, in turn reducing overall rider waiting time at restaurants.”
The F&B industry, post-coronavirus
On top of using data and analytics to learn their customers’ behaviours during and beyond the coronavirus pandemic, AI can also potentially be used in the F&B industry to improve sustainability of the industry by optimising food chains right from the very top, all the way down to reducing food waste within the restaurant itself.
Utilising AI data to test out new ideas and concepts within eight to 12 weeks with the dark kitchen concept means the ability to experiment and fail fast can pave the way for budding food entrepreneurs and would result in a more vibrant F&B scene altogether.
It is also feasible that the use of AI could also potentially open the doors for cross-industry applications. For example, if someone is on a medical diet, AI could help pair him or her with suitable restaurants or dishes.
There is no doubt these are dark and gloomy times for the F&B industry as the fallout from the pandemic could see it lose billions of dollars and cut millions of jobs. Future-proofing their businesses now will save them in the long run.
This piece was published as part of Tempemail’s Digital Transformation Festival, ongoing throughout March and April. Find out more details here.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

How are businesses preparing for a post-coronavirus world?- Tempemail – Blog – 10 minute

With the spread of the coronavirus and the increasing amount of travel shutdowns, entire industries in the U.S. and Europe are starting to panic. Meanwhile, businesses in Asia are already resuming operations.
The coronavirus is not Asia’s first epidemic rodeo, with the 2003 SARS outbreak still fresh in the continent’s collective memory and it has taught the region some much-valued lessons as a result.
Most firms with Asia exposure are much calmer about coronavirus because they experienced it in 2003, responding to clients in regards to campaign holds and sudden budget reassignments are nothing new.
SARS paved the way for certain businesses and even entire industries to succeed. It ‘made’ Alibaba, because in 2003 we were stuck in our homes and tried this new thing called e-commerce.
The response of industries in the U.S. and Europe is not without good reason, as advertising today is almost entirely digital and much more interconnected than it was in 2003, making it easier to pause entire campaigns. In response to the coronavirus, advertising in the US and Europe has come to a virtual standstill due to an entire audience that is currently unable to travel. With less client work, more businesses are looking inward to evaluate their preparedness in the face of the spreading virus.
Beyond taking the intuitive step of enforcing a clean workplace culture, businesses are also preparing formal emergency remote work plans to protect the well-being of their employees while maximizing productivity.
Businesses with manufacturing operations in China are also adapting to the situation, and are diversifying their work through offshore and nearshore alternatives. Yet as businesses continue to focus internally, there is a need for them to be aware of the opportunities amid the chaos of the coronavirus.
The current state of the Chinese knowledge and services industry should be of special interest to businesses based in the U.S. and Europe. While Chinese businesses may be resuming operations, there is still a vast army of knowledge workers looking for jobs. Businesses in the U.S. and Europe could benefit from hiring these workers to remotely handle tasks ranging from coding to media buying, to back-end and front-end development.
The Chinese service and knowledge industry are also growing rapidly. Traditional knowledge markets like India and Eastern Europe should go to China. It is also important for businesses to prepare for the imminent travel rebound that will occur once the coronavirus resolves.
After SARS, we saw a 22.5% increase in traveling on the Asia-Pacific region’s major airlines. We’re anticipating that. The question is, are you planning for that right now?
Chinese travelers will attempt to make up for the lost time by seeking out long-term and atypical (i.e. bucket-list and soul-search) travel experiences. Businesses in the U.S. and Europe that hope to reap the benefits of post-coronavirus era travel trends will need to maintain their respective share of voice when marketing to Chinese travelers. This means placing a greater emphasis on creating inspirational content (not to be confused with a call to action content) for Chinese social platforms such as WeChat to build travel/purchasing intent for when the virus resolves.
Businesses in the U.S. and Europe should consider long-term industry trends that will continue even after the travel rebound dies down, and begin adjusting their focuses accordingly.
Many unable to leave their homes due to the virus, specific niches of e-commerce, such as grocery and pharmaceutical delivery, have developed unstoppable momentum and will continue to grow in popularity. He also forecasts that traditional industries outside of health and wellness will start offering more products and services geared toward preventative measures for epidemics (i.e. office design firms factoring appropriate social distancing and working dynamics).
The tourism industry will also see sustained long-term changes, with medical and wellness tourism likely to rise in popularity as Chinese travelers start taking an increasingly proactive approach to manage their health. The awareness of these shifting trends will help businesses lay the foundation for a relationship with their customers that will remain strong in the face of any future epidemics.
With the World Health Organization declaring coronavirus to be a pandemic, businesses in the U.S. and Europe have begun to shut down their offices and are focusing their efforts internally to protect their company cultures. However, businesses based in China are already resuming operations, which means audiences in China are receptive once again.
Now is the time for businesses in the U.S. and Europe to reach Chinese travelers because when coronavirus resolves, the businesses that practiced external awareness and maintained their marketing share of voice will be on top.
Humphrey Ho is managing director at the North American offices of Hylink Digital

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Are businesses preparing for a post-coronavirus world?- Tempemail – Blog – 10 minute

With the spread of the coronavirus and the increasing amount of travel shutdowns, entire industries in the U.S. and Europe are starting to panic. Meanwhile, businesses in Asia are already resuming operations. What could be the reason for this discrepancy in reactions?
The coronavirus is not Asia’s first epidemic rodeo, with the 2003 SARS outbreak still fresh in the continent’s collective memory.
The irony is that most firms with Asia exposure are much calmer about coronavirus because they experienced it in 2003, responding to clients in regards to campaign holds and sudden budget reassignments are nothing new.
SARS paved the way for certain businesses and even entire industries to succeed. It ‘made’ Alibaba, because in 2003 we were stuck in our homes and tried this new thing called e-commerce.
The response of industries in the U.S. and Europe is not without good reason, as advertising today is almost entirely digital and much more interconnected than it was in 2003, making it easier to pause entire campaigns. In response to the coronavirus, advertising in the US and Europe has come to a virtual standstill due to an entire audience that is currently unable to travel. With less client work, more businesses are looking inward to evaluate their preparedness in the face of the spreading virus.
Beyond taking the intuitive step of enforcing a clean workplace culture, businesses are also preparing formal emergency remote work plans to protect the well-being of their employees while maximizing productivity.
Businesses with manufacturing operations in China are also adapting to the situation, and are diversifying their work through offshore and nearshore alternatives. Yet as businesses continue to focus internally, there is a need for them to be aware of the opportunities amid the chaos of the coronavirus.
The current state of the Chinese knowledge and services industry should be of special interest to businesses based in the U.S. and Europe. While Chinese businesses may be resuming operations, there is still a vast army of knowledge workers looking for jobs. Businesses in the U.S. and Europe could benefit from hiring these workers to remotely handle tasks ranging from coding to media buying, to back-end and front-end development.
The Chinese service and knowledge industry are also growing rapidly. Traditional knowledge markets like India and Eastern Europe should go to China. It is also important for businesses to prepare for the imminent travel rebound that will occur once the coronavirus resolves.
After SARS, we saw a 22.5% increase in traveling on the Asia-Pacific region’s major airlines. We’re anticipating that. The question is, are you planning for that right now?
Chinese travelers will attempt to make up for the lost time by seeking out long-term and atypical (i.e. bucket-list and soul-search) travel experiences. Businesses in the U.S. and Europe that hope to reap the benefits of these post-coronavirus era travel trends will need to maintain their respective share of voice when marketing to Chinese travelers. This means placing a greater emphasis on creating inspirational content (not to be confused with a call to action content) for Chinese social platforms such as WeChat to build travel/purchasing intent for when the virus resolves.
Businesses in the U.S. and Europe should consider long-term industry trends that will continue even after the travel rebound dies down, and begin adjusting their focuses accordingly.
Many unable to leave their homes due to the coronavirus, specific niches of e-commerce, such as grocery and pharmaceutical delivery, have developed unstoppable momentum and will continue to grow in popularity. He also forecasts that traditional industries outside of health and wellness will start offering more products and services geared toward preventative measures for epidemics (i.e. office design firms factoring in appropriate social distancing and working dynamics).
The tourism industry will also see sustained long-term changes, with medical and wellness tourism likely to rise in popularity as Chinese travelers start taking an increasingly proactive approach to manage their health. The awareness of these shifting trends will help businesses lay the foundation for a relationship with their customers that will remain strong in the face of any future epidemics.
With the World Health Organization declaring coronavirus to be a pandemic, businesses in the U.S. and Europe are shutting down and focusing their efforts internally to protect their company cultures. However, businesses based in China are already resuming operations, which means audiences in China are receptive once again.
Now is the time for businesses in the U.S. and Europe to reach Chinese travelers because when coronavirus resolves, the businesses that practiced external awareness and maintained their marketing share of voice will be on top.
Humphrey Ho is managing director at the North American offices of Hylink Digital

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!