Language learning Platform Multibhashi raises undisclosed amount of funding from Inflection Point Ventures- Tempemail – Blog – 10 minute

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Inflection Point Ventures (IPV) has invested an undisclosed amount in the Bangalore-based language learning start-up Multibhashi. Mukul Agarwal, Param Capital and Anurag Goel, Cactus Communication have also participated in this round. The Multibhashi app has both audio-visual courses and quizzes to learn English from local languages and vice versa. Founded in 2017, Multibhashi is driven by learning outcomes and has courses that are designed based on learners’ job roles which facilitate effective learning.
Also backed by Japan’s RareJob & angel investor Dr. Aniruddha Malpani, Multibhashi has about 1.6 million users currently and intends to utilize funds raised from Inflection Point Ventures for building new tech features, expanding the team and on marketing to scale the product. Anuradha Agarwal, the founder of the start-up said, “The company aims to become a go-to player for anyone trying to learn English. It also plans to expand to other languages of India and its neighbouring countries.” The idea of Multibhashi to Anuradha emerged when she was helping women in her hometown learn English and it later took shape as a full-fledged product.
Venkatesh Bhat, an IPV investor said, “The start-up is focused on solving a layered problem with a scalable solution. I liked the reliance on repeatable revenue, the team composition and focus on execution.” Further, upon being asked about experience with IPV, Venkatesh said, “Inflection Point Ventures is fast emerging as an important funding and mentoring platform for start-ups with unique business proposition and going through early stage growth.” Inflection Point Ventures is an initiative of accomplished CXOs & angel investors who come with a rich experience in the start-up ecosystem. Formed with the belief that ‘Everyone can grow with Startups’ IPV investor members play an active role in the growth of its portfolio companies.
In 2016, the Language Training Market in India was estimated at USD 1.3Bn. Additionally, between mother tongue, second and third language, the 2011 census recorded that only ~10% of Indians reported were being able to speak some English. Multibhashi seeks to fill this gap with its unique focus on driving real learning outcomes using AI & ML through a combination of in-app activity and intervention from its human tutors. It has also been selected by accelerators like FB Start, Axilor, Gray Matters Capital, AWS Edustart and Google Launchpad and was one of the 10 Finalists shortlisted by WhatsApp for a grant challenge in 2019.
Inflection Point Ventures was founded in 2017 by a group of accomplished CXOs and investors who come with a rich experience in the start-up ecosystem. Formed with the belief that “Everyone can grow with startups”, IPV investor members play an active role in the growth of its portfolio companies.

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Govt urged to scrap billion-dollar visa platform outsourcing – Strategy – Software- Tempemail – Blog – 10 minute

The federal government should scrap the planned outsourcing of Australia’s new billion-dollar visa processing platform and instead build the system in-house, a senate committee has found.
The finding is contained in the legal and constitution affairs committee report [pdf] into the impact of changes to service delivery models on administration and running of government programs.
The report, released on Thursday, recommends the government “not proceed” with the request for tender for the global digital platform and instead “fund and deliver an in-house solution”.
It comes just days after one of the main backers behind one of two consortia bidding on the deal, Pacific Blue Capital CEO Scott Briggs, made the decision to bow out of Australian Visa Processing.
Australian Visa Processing, which also consists of Ellerston Capital, PwC, Qantas Ventures and NAB, has been competing with Australia Post and Accenture for the build since December 2018.
The Department of Home Affairs first began looking for an external provider to design, build and operate the platform to replace the country’s two existing visa processing platforms in June 2017.
The platform is envisaged to process 90 percent of all visa applications – which are expected to climb to more than 13 million in the next decade – when it is rolled out in 2021.
It could also could integrate with other third-party systems to allow individuals to apply for visas at the point of booking travel, or purchase travel and accommodation at the same time as their visa.
Home Affairs has repeatedly stressed the tender does not amount to outsourcing as it will retain “full responsibility and accountability for policy, security, risk assessment and visa decision-making”.
But the committee largely made up of Labor and Green senators rejected the department’s “assertion that tendering for a private partner to host the global digital visa processing platform is not privatisation”.
“The global digital platform project would see a private entity design, build and administer the system that processes the vast majority of Australia’s visa applications,” the report states.
“As such, the project would see the Department of Home Affairs hand over control of large amounts of sensitive and critical data to a profit-making conglomerate.”
The committee said it was not satisfied the department has sufficiently addressed risks associated with the project as outlined by a number of stakeholders, including the former architect of the country’s immigration visa system, Abul Rizvi.
Rizvi, a former deputy secretary at the then Department of Immigration during the Howard era, used the inquiry to warn that the outsourcing of visa processing to private infrastructure carried “immense” IT risks.
The committee said the department had not offered any explanation for why an in-house solution was not suitable, pointing to the experience of the UK’s visa privatisation which has resulted in a significant increase in visa costs.
“International experience, particularly in the UK, has shown that the consequences of such outsourcing can be dramatic,’ the report states.
“Profit-making entities are driven to find ways to maximise their profits, and this inevitably leads to reduced service quality and/or higher fees.
“The UK project has resulted in both.”
Labor have previously argued that introduce a similar arrangement in Australia would create a monopoly and negatively impact competition.
The committee also rejected the “department’s assertion that the project will not impact jobs” and that there was still “ambiguity around precisely how many permanent APS jobs may be lost”.
“For these reasons, and the fact that any decision to outsource would be extremely difficult to reverse, the committee cannot support the project,” the committee said.
“The committee suggests the department fund and further explore options for developing an in-house solution that does not require the government to ostensibly ‘hand over’ control of the processing functionality and data management to private entities.”
The findings were not supported by Coalition senators, who said the global digital platform would “support digital visa application and decision making”.
“This modernisation process is necessary to reduce processing times and to ensure visa decision making continues to support key export industries like tourism and education, and helps keep us all safe,” the dissenting report states.
“The Australian Government will always remain responsible and accountable, as it is today, for all visa decision making. It will determine visa rules and how decisions are made.”
The department is yet to announce the successful bidder on the project, despite indicating that a decision would be made last October.
The Sydney Morning Herald has reported the government was advised by the department ahead of the May 2019 election that legislation would be required for the global digital platform.

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JFrog Launches World’s First Hybrid, End-to-End, Universal DevOps Platform- Tempemail – Blog – 10 minute

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JFrog, the universal DevOps technology leader known for enabling Liquid Software via continuous update flows, has announced the availability of an industry landmark solution: The “JFrog Platform” is the world’s first hybrid, multi-cloud, universal DevOps platform. The JFrog Platform uniquely drives continuous software releases from any source to any destination.
“Developers consistently tell us that for DevOps to be successful, they require several key elements: best-of-breed package management, advanced CI/CD solutions that span and control the pipeline all the way through distribution and security baked in for a unified DevSecOps experience,” said Yoav Landman, CTO, and co-founder of JFrog. “At the same time, as many shops look to automate everything that happens between Git and Kubernetes, they must maintain tool quality and easily integrate existing technology choices through open APIs. We’re proud to deliver the JFrog Platform to address these end-to-end automation requirements.”
As software continues to be a competitive differentiator in the broad marketplace and DevOps transforms software delivery, elimination of complexity and increased speed are critical to ensure success. By delivering leading tools in an all-in-one solution, the JFrog Platform is empowering organizations, developers and DevOps engineers to meet increased delivery requirements.
“Digital transformation in the enterprise is driven by software, and software is being indisputably transformed by DevOps,” said Shlomi Ben Haim, CEO, and co-founder of JFrog. “As global enterprises adopt cloud-native practices to increase speed, security, and automation, they demand DevOps solutions that allow them to avoid vendor lock-in – both in technology and infrastructure choices. We’re honored to respect and reflect these requirements with universal, hybrid, multi-cloud solutions.”
Spearheading DevOps trends is hardly new for JFrog, having provided several industry firsts, including the first universal package manager with JFrog Artifactory, and then providing Artifactory as the world’s first highly available (HA), cross-data center, infinitely scalable solution for DevOps. Further, JFrog spearheaded the first recursive binary scanner that provides pipeline security and dependency graphs (via the JFrog Xray product), and JFrog is now providing the first hybrid, end-to-end, universal, integrated DevOps platform.
Another laudable element of the JFrog Platform release is the inclusion and full integration of JFrog Pipelines for CI/CD automation and orchestration. The outcropping of JFrog’s acquisition of Shippable in 2019, JFrog Pipelines is a centralized cloud-native CI/CD product that can be scaled across thousands of concurrent pipelines, universally supporting DevOps workflows across an entire organization and delivering orchestration and visibility at enterprise scale from code to production.
“This release is a game-changer for the DevOps community and our customers,” said Dror Bereznitsky, CPO of JFrog. “Since announcing our plans for the JFrog Platform and JFrog Pipelines in 2019, we’ve worked to address the needs of the DevOps industry that relies heavily on CI/CD solutions. Developers told us they required a more unified and centralized solution for next-generation DevOps automation that streamlines their portfolio. As developers ourselves who know the pain, we’re excited and proud to have met the challenge with JFrog Pipelines and the JFrog Platform.”

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Small-Footprint 5G Platform At The Intelligent Edge With Ericsson And Tempemail- Tempemail – Blog – 10 minute

By Rose-Marie Friberg/Ericsson and Jeff Gowan/Tempemail
The effectiveness of the 5G Edge will be the determining factor of the success of 5G overall. 5G use cases will drive the need to push webscale services out into the intelligent edge, as far as the end device. This requires taking some of the features previously only found in regional data centers and enabling them in a much smaller physical space. The key features to consider are resilience, cost and resource utilization, and of course performance. This blog discusses some of these issues in the context of a proof of concept collaboration between Ericsson and Tempemail to demonstrate a high performance 5g cloud infrastructure platform at the intelligent edge, originally planned for Mobile World Congress in Barcelona. Since MWC2020 was cancelled this year, Ericsson is making plans to show this demonstration in Ericsson Unboxed events closer to customer
Ericsson and Tempemail have worked together for many years building solutions starting with the 3G revolution continuing into 5G. Ericsson of course is a world leader in 5G with a wide variety of telecommunications equipment, and Tempemail is a provider of software infrastructure solutions such as Tempemail Linux and Tempemail Cloud Platform – both designed to meet the demanding latency, availability, and performance requirements of the 5G edge.
One of the key aspects for edge network services is resilience. The system must continue to deliver acceptable service levels even when the system is experiencing problems. If a service goes down for any reason it must recover seamlessly to serve the end user. Achieving this in the edge is different than in a data center and it puts high requirements on both the application delivering the service and the platform hosting the application. Resilience in one part of the stack is not enough, the entire stack needs to work together to deliver the promise of resilience, from hardware, platform, and up to application.
The Ericsson vCU application implements virtual packet processing function (PPF) that terminates traffic on upper layer – Packet Data Convergence Protocol (PDCP). It is designed with resilience in mind and delivers high KPIs in this area. These high KPIs are achieved based on Tempemail Cloud Platform support, which is designed for high resilience through quick discovery and restart if a guest goes down.
The 5G edge will require 10’s of thousands of cell sites, or more, which will require at least thousands of aggregation sites. The cost for deploying multiple edge sites can be very high if the system at the edge isn’t fully utilized. This requires both the service and the platform to utilize the hardware in the most efficient way. Ericsson has created a hardware platform aimed for edge uses cases with the HDS SFF (Short Form Factor). The HDS SFF is minimal system to fit in telecom installation at edge locations. Cloud Platform is a Kubernetes-based container platform that runs on a very small footprint and is ideal for such installations. Cloud Platform will use minimal resources while still keeping full HA (High Availability), similar to other platforms designed for big installations with several nodes.
Even though resilience and low footprint is important, you can never lose the aspect of performance. The primary objective for telecom access networks is to deliver data in high throughput in combination with ultra-low latency. Both the Ericsson vCU and Tempemail Cloud Platform are designed to meet high performance requirements. Other solutions struggle to deliver on this promise especially given the resilience and resource utilization discussed above, but the technologies from Ericsson and Tempemail prove that high throughput at the edge is possible even though the low footprint.
We would welcome the opportunity to discuss this demo and other 5G technologies with you. This is just one example of the pioneering work that both of our companies are doing to make 5G a reality. Please contact us and/or look for opportunities to see the demo during an Ericsson Unboxed event coming soon.

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Online Content Marketplace Platform Pepper raises Rs. 2.2 Crores from Snapdeal Founders’ Titan Capital, YourStory and other Marquee Investors- Tempemail – Blog – 10 minute

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Emerging from a dorm room in BITS Pilani, the founders who are yet to graduate, have been able to aggregate over 1.75 crores of revenues and have a network of over 25,000+ content creators.
Content marketplace platform Pepper recently revealed that it has raised INR 2.2 Crores as part of its seed round led by Kunal Bahl and Rohit Bansal backed Titan Capital. Other marquee investors who participated in this round include YourStory, Padma Shri Dr Saurabh Srivastava (Co-founder of IAN and NASSCOM), Amit Ranjan (Co-founder, Slideshare), Alok Mittal (Co-founder & CEO, Indifi and former Jobs Ahead founder), Sidharth Rao (Chairman, Dentsu Webchutney), Ritesh Malik (Co-founder & CEO, Innov8), Sanjay Tripathy (Former CMO, HDFC Life and CEO, Agilio Labs), Manan Maheshwari (Co-founder, WYSH) and Hemanshu Jain (Co-founder, Diabeto).
With the infusion of new funds, Pepper is looking to expand its team in Mumbai and focus on product and its technology platform that will enable content creation ‘on-demand’. Founded in November 2017 by then second-year BITS Pilani students, Anirudh Singla and Rishabh Shekhar, the Mumbai-based startup aims to be India’s largest content marketplace platform and plan to make content creation, right from strategy to execution, accessible through an on-demand virtual workforce at any scale, vertical, and language.
Speaking about the platform, Anirudh Singla, CEO of Pepper, said. “With Passion Economy as a growing trend, it is important that you are able to enterprise your creators and help them grow. Through Pepper’s technology platform, it will not only be able to scale content creation to the tunes of hundreds of thousands of content pieces but also be able to create a framework that allows virtual collaboration of creators through tools on the platform. We are building the future of work for content!”
Anirudh also added that Pepper is now also expanding into graphics as a vertical and are launching a first-of-its-kind ‘content-as-eCommerce’ model which brands itself as the fastest content experience ever. Brands, SMEs and individuals can now order content in custom formats and get automated deliveries in available content genres, verticals and languages.
Pepper is currently working with Swiggy, InfoEdge, Urban Company, BookMyShow, Times Internet, India Today Group, Digit, Businessworld, Zivame, Bharat Matrimony, Simplilearn and 250+ other brands. Pepper aims to target over 1000 businesses and 200,000+ content creators over the next 18 months across domains and create an ecosystem for creators across graphic, voice and video. Pepper is actively looking to hire talent in tech and product.
Alok Mittal (Co-founder & CEO, Indifi) who invested said, “Pepper got my attention as soon as it was pitched to me. But what made me convinced were the founders, who at such an early age have made it into something formidable. They have been able to crack a lot of things, unit economics being one and I believe that is the best start anyone can have for their company.”
Amit Ranjan (Co-founder, Slideshare) who also invested also added that, “Pepper is building out an innovative digital content marketplace catering to the needs of Indian corporates, SMEs & startups. Started by a bunch of enterprising students from their college hostels, it is aggregating, organising and standardising the supply side of content to meet the ever burgeoning and diverse demand from industry. In a short timeframe, Pepper has notched up an impressive revenue run rate, is building relevant editorial tools and looks poised to scale up their business model. I’m happy to participate in their seed funding round and help Anirudh and his team in this journey!”
Pepper has been a part of Tech 30 at TechSparks 2019 hosted by YourStory and a Finalist at the Lufthansa Startup Expo by TiE Delhi NCR.
Pepper is India’s fastest growing content marketplace platform that assists businesses with end-to-end content creation. It aims to build a global ecosystem for content creators across text, graphic, voice and video. With a growing network of 25,000+ creators and 250+ customers, Pepper is a 14-member team based out of Mumbai.

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Fortinet Introduces Over 350 New Features to its Security Fabric Platform- Tempemail – Blog – 10 minute

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Fortinet today announced the release of FortiOS 6.4, the latest version of its flagship operating system powering the Fortinet Security Fabric. With over 350 new features, FortiOS 6.4 introduces new automation, scalability, performance, and AI capabilities to deliver full protection across the entire digital infrastructure.
Digital Innovation is Causing Increased Risk
Digital innovation is a disruptive force that is transforming every single industry and allowing organizations to accelerate their businesses, reduce costs, improve efficiency, and provide better customer experiences. 
However, this disruption also brings increased security risks as organizations cope with the expanding attack surface, advanced threats, increased ecosystem complexity, and an expanding regulatory compliance landscape. 
A good cybersecurity platform can enable digital innovation if it delivers:

Broad visibility of the entire digital attack surface to better manage risk,
Integrated solutions that reduce the complexity of supporting multiple point products, and
Automated workflows to increase the speed of operations and response.

The Fortinet Security Fabric Enables Digital Innovation
To address today’s risks and deliver the industry’s most comprehensive cybersecurity platform that enables digital innovation, Fortinet continues to enhance the Fortinet Security Fabric with the latest version of its operating system, FortiOS 6.4. 
The Fortinet Security Fabric is the result of almost 20 years of innovation, organically built from the ground up to be broad, integrated, and automated. Every element of the Fortinet Security Fabric—from the next-generation firewalls to the access points and switches to the NAC solution—is engineered to work together, while also integrating with one of the industry’s largest technology alliance partner ecosystems.

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Twitter condemns Bloomberg’s digital campaign over ‘platform manipulation’ and spam- Tempemail – Blog – 10 minute

The Michael Bloomberg digital campaign, designed to ease the billionaire’s passage to the Democratic Party nomination for the 2020 US presidential election has fallen foul of Twitter, which has suspended around 70 accounts found to have violated rules governing platform manipulation and spam in favour of the candidate.
Sanctions range from posting restrictions to outright suspension and are designed to discourage attempts to manipulate conversations on the platform by employing multiple accounts to influence independent discussions.
A Twitter spokeswoman said: “We took enforcement action on about 70 accounts, which includes a combination of permanent suspensions and account challenges to verify ownership.”
Twitter’s rules on unacceptable interference expressly prohibit the practice of ‘coordinating with or compensating others to engage in artificial engagement or amplification, even if the people involved use only one account.’
Responding to the punishment Sabrina Singh, a Bloomberg campaign spokeswoman, commented: “We ask that all of our deputy field organizers identify themselves as working on behalf of the Mike Bloomberg 2020 campaign on their social media accounts,” said, stressing that personal content shared by campaign members was “not intended to mislead anyone”.
Bloomberg is channelling his enormous wealth into an unprecedented online advertising campaign that has seen hundreds of digital organisers recruited at a cost of up to $2,500 per month to push their candidate’s message to their networks of friends and family.
This extravagance extended to a prime-time ad during the Super Bowl and has precipitated a move by Facebook to sanction US-based political candidates running branded or social content following the exploitation of a loophole allowing Instagram influencers to post humorous messages supporting his bid.

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Twitter suspends group of pro-Bloomberg accounts over ‘platform manipulation’ – Networking – Security- Tempemail – Blog – 10 minute

Twitter Inc on Friday said it had started suspending and restricting dozens of accounts posting content promoting US Democratic presidential candidate Michael Bloomberg.
“We took enforcement action on about 70 accounts, which includes a combination of permanent suspensions and account challenges to verify ownership,” a Twitter spokeswoman said in a statement to Reuters.
The action was first reported by the Los Angeles Times.
Twitter said the accounts violated its platform manipulation and spam policy, which prohibits coordination among accounts to amplify or disrupt conversation by using multiple accounts.
This can refer to creating several accounts to post duplicative content but also includes “coordinating with or compensating others to engage in artificial engagement or amplification, even if the people involved use only one account.”
“We ask that all of our deputy field organizers identify themselves as working on behalf of the Mike Bloomberg 2020 campaign on their social media accounts,” said Sabrina Singh, a Bloomberg campaign spokeswoman, adding that content “shared by staffers and volunteers to their network of friends and family” was “not intended to mislead anyone.”
The billionaire candidate’s campaign, which has been pouring unparalleled amounts of money into an online advertising campaign, is also hiring hundreds of digital organizers to support the candidate, including by pushing content to their own social media channels.
The Wall Street Journal reported that these organizers in California receive $2,500 a month to promote Bloomberg’s candidacy through actions such as posting on social media to their own networks.
This month, a paid partnership between the former New York mayor’s campaign and popular Instagram meme accounts pushed Facebook Inc to announce it was allowing US-based political candidates to run branded or sponsored content on its social networking platforms.

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Tech platform connects students to affordable, quality accomodation – Tempemail – Blog – 10 minute

Education funding company, Fundi has officially launched its new digital student accommodation platform. Connecting both students and universities to accommodation suppliers in a safe, secure and transparent way, the platform addresses ongoing demand and supply imbalances in the market.
It also seeks to redefine critical elements of the relationship between students, learning institutions and accommodation suppliers – creating new best practice for this growing sector.
With demand for student accommodation continuing to outstrip supply year-on-year, ownership of student properties has become a compelling financial opportunity for many.
The market remains largely unregulated however, with students often having to make alternative arrangements if they are unable to find accommodation through the university where they are registered. This has significant implications for all parties: affecting everything from pricing to accommodation quality and, critically, student safety and security.
“These were just some of the challenges and key sector insights that inspired the vision for Fundi’s new student accommodation platform,” explains Mala Suriah, CMO at Fundi. “As a brand built on providing solutions to the education sector and 100% invested in student success, we are intimately aware of the direct relationship between quality accommodation and student results.”
“This is why the provision of funding for accommodation has always been one of our core service offerings – extending well beyond assisting with tuition fees alone.”
“Given the current market realities of student accommodation and our in-house tech capability, our new platform is a natural extension of Fundi’s solutions offering. It not only speaks to this very real need but will also give greater visibility into the space going forward. This will ensure that we as the sector can collectively plan and manage better; essentially responding to trends in an informed and meaningful way.”
Featuring separate portals for students, universities and accommodation providers, the platform essentially connects an eco-system of partners including students; merchants; institutions and parents in a transparent and secure digital environment. It also allows for online viewings of accommodation residences.

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From sex parties to SSPs: inside Killing Kittens’ media platform- Tempemail – Blog – 10 minute

Killing Kittens, the social brand famed for its sex parties, has grown its community to 180,000 members and raised more than $1.5m in capital, despite being effectively blocked from advertising online. Frustrated by the status quo, it’s unveiling its own ad-supported media platform, backed by a raft of fellow ‘adult safe-for-work’ brands.
It was never just about the orgies.
For Emma Sayle, the founder of Killing Kittens, the glamourous, elusive parties – parties behind headlines such as ‘NAKED BODIES EVERYWHERE’ and ‘Welcome to my ORGY’ – were always meant to be part of something bigger.
He goal was to create a safe space and community where women could explore their sexuality. The offline came first when, in 2005, she began hosting masked, ticketed parties in London where female attendees made the first move and nothing was off limits.
Then came international expansion, the roll out of new events and the expansion Sayle’s team. But always on her roadmap was the creation of a digital space – a social network where Kittens and ‘Toms’ (the men in the community) could chat online in an ecosystem that was sexually liberated but distinctly removed from the world of porn.
“I remember we had a really basic kind of community on like a Web 2.0 social network right from year two,” says Sayle. “There was always some kind of online forum chatroom, but it was always the bane in my existence because we went through about three different tech partners.”
Sex and tech’s cold war
These vendors were unreliable and skimmed money from the company. Sayle, who has gone on to build other platforms such as Sistr and Safedate, would have selected more reputable suppliers had they wanted to work with her.
The adult nature of the KK has meant the compliance execs of the tech world have essentially walled it off from their businesses, terrified of erroneously being associated with porn or sexual exploitation.
The digital advertising industry hasn’t proven to be any more open-minded.
“As soon as you hit anything that’s semi-adult, you can’t do anything that you know works on digital,” says Hadleigh Bolt, KK’s chief operating officer. “That’s a massive problem everyone [in the sextech industry] has at the moment – no-one can actually do anything to grow their businesses in the normal way.
“We can’t do PayPal. We got approached by Google to join their ad accelerator, but couldn’t get it past compliance. The likes of Facebook and Instagram have taken anyone who wants to have an adult conversation and kicked them off. So, where do you go?”
KK could have turned to something like TrafficJunky, which serves ads to the likes of Pornhub and RedTube. But Sayle was determined to preserve the brand’s premium positioning, one that could easily be undermined by an ad placed next to a video of spurious ethical origin.
So the company kept growing through the oldest marketing platform there is – word of mouth – all while chipping away at the tech platforms and building a better app.

The new app accommodates brands such as MysteryVibe

Two things then happened: the #MeToo movement boosted the requirement for female empowerment in the sexual discourse, and Google and Apple relented – sort of. KK was finally allowed to advertise its platform in their respective app stores (“I don’t know what’s changed,” sights Bolt. “They don’t tell you.”).
The app, which will officially launch out of beta in Q2 2020, is a hybrid of Facebook, Bumble and Eventbrite. Members of the community can meet through icebreaker questions, send messages, arrange dates and even purchase tickets to the next KK party.
Brands have also been given space on the platform through both native pages and in-app advertising. KK has been targeting ‘adult safe-for-work’ brands that have been plagued by similar marketing frustrations; namely, lingerie, sex toy and alcohol companies that have been prevented from spending money the way they’d like to with the publishers and the duopoly.
More than 30 are lined up launch. And while KK won’t provide them with the reach of Google Search advertising, it will offer advertisers a niche, engaged audience and a hands-off approach to content moderation.
“We know [members’] age, where they’re from, what their sexuality is, what they’re looking for, what desires and kinks they have … and what they’re searching for,” explains Bolt. “So it will probably cost a lot more in CPM to work with us, but you’ll get a direct hit on who’s likely to buy your product.”
Adds Sayle: “It’s like spearfishing, rather than throwing out a whole net.”
Clawing in talent
The next step for KK is growing its digital community in the run up to a Series A funding round coming up in the latter half of the year. AppStore and Google Play optimization will be supported by SEO, branded content, PR, out-of-home and partnerships with the likes of the Museum of Sex.
Sayle hopes to do the bulk of KK’s own marketing in-house. But finding the talent has proven to be yet another challenge.
“We spent a good eight or nine months trying to recruit internally for digital marketing and performance marketing people,” she remembers. “We got these incredible CVs and people recommended, but for all the [digital] ideas they had, we were like, ‘We’re not allowed to do that, and we can’t do that’.
“Everything they wanted to do [in digital], we couldn’t. So, we have this hole of talent in-house that we’re struggling to fill.”
After nearly 15 years of struggle against the fairly puritanical Silicon Valley set, is it really all worth it? Couldn’t Sayle just stick with the parties, and brusquely tell digital media it’s not on the list?
No, she says, because Kittens are “stubborn and bloody-minded”.
“When we launched it was all about going, ‘This isn’t right’ and creating something that was disruptive.
“It’s the same now with the digital side of it. We know what we need isn’t out there, so we’re going to make something out there. It’s as simple as that.”

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