Creative Works featuring Nike, Ford and KFC- Tempemail – Blog – 10 minute

Welcome to Tempemail’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from brands like Ford, Nike, KFC and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote for your favorite.
To submit work for our Creative Works section, please fill out this online form.

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Ads We Like: Nike pays tribute to the many faces of Kobe Bryant in ‘Mamba Forever’- Tempemail – Blog – 10 minute

To many people, Kobe Bryant was more than just a basketball player. He was a father, an icon, a friend, a community member and a legend.
He transcended the sport, and his passing left those who knew him, and were influenced by him, devastated.
So, on the day of his memorial service, Nike has paid tribute to the former athlete with a simple yet touching video.
The two-minute film, ‘Mamba Forever’ – a reference to Bryant’s professional nickname and his attitude on the court – comprises just a black screen with white type at the right side.
The text changes as we hear audio from Bryant’s life and career. The word ‘Forever’ stays throughout, while the words in front of that change with the audio.
It covers his high school years in Philadelphia, his two decades winning championships in the NBA, his MVP titles and scoring records, and his role as a father and husband.
Finally, a Laker-yellow ‘Mamba’ is faded into view.
On its website, Nike stated: “’Mamba Forever’ pays tribute to beloved member of the Nike family, Kobe Bryant.
“One of the greatest athletes of his generation, Bryant had an immeasurable impact on the world of sport and the community of basketball.”

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Nike, BodyArmor & the NBA lead brands in mourning the death of Kobe Bryant- Tempemail – Blog – 10 minute

The shocking death of NBA star Kobe Bryant in a helicopter crash over the weekend has sparked an outpouring of grief from within the sport, fans and businesses including sports brands such as Nike.
Bryant and his 13-year-old daughter Gianna were among at least five fatalities in a helicopter crash over Southern California on Sunday with tributes soon pouring in from some of the biggest names in fashion and sport.
Nike led the way, paying respects to one of its most high-profile brand ambassadors by saying: “He was one of the greatest athletes of his generation and has had an immeasurable impact on the world of sport and the community of basketball. He was a beloved member of the Nike family. We will miss him greatly. Mamba forever.”
Despite retiring in 2016 Bryant continued to dominate the sport on and off the basketball court, earning over $350m from endorsement deals alone. Proving to be a savvy investor in later life Bryant ploughed $6m into sports drink brand BodyArmor – now estimated to be worth $200m following subsequent investment by Coca-Cola.
Adding its message of condolence BodyArmor said: “He was an incredible friend to the entire BodyArmor team and a devoted family man and father. Our thoughts and prayers are with Kobe’s family and everyone affected by this tragedy.”
NBA commissioner Adam Silver summed up sentiment within the sport by saying: “The NBA family is devastated by the tragic passing of Kobe Bryant and his daughter, Gianna. For 20 seasons, Kobe showed us what is possible when remarkable talent blends with an absolute devotion to winning.”
Bryant also enjoyed success with his media production company Granity Studios, earning an Academy Award for the animated short ‘Dear Basketball’ in 2018.

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Nike stays true to its value while paying homage to Chinese tradition- Tempemail – Blog – 10 minute

As we enter the Year of the Rat, advertising creatives across Asia offer their favourite Chinese New Year (CNY) campaigns from over the years, as we celebrate the best work from the festive period and hear their views on what is best in class.
It’s that time of the year again for red and gold, packets of money and eating. Lots of eating. Unfortunately, it also seems like a tradition for brands to create awful CNY commercials filled with dated tropes. Cue inquisitive aunties and ungrateful kids living abroad.
Just stop it already.
Perhaps we can learn from the recent Christmas spot by a humble hardware store in Wales. With a tiny production budget, Hafod won the Christmas showdown against the likes of mighty John Lewis by focusing on the heart of why us humans love Christmas. The endearing message of “Be a kid this Christmas” isn’t the brainchild of complex strategic posturing. What it does is simply cut through the clutter with its innocence and a wonderful cover of Alphaville’s Forever Young.
Truth is, the point of the commercial is not that different from how we feel about Chinese New Year. Least how I used to as a kid. It’s a big deal that only seems to grow smaller as I grew older.
My advice is to look at how your CNY spot mirrors the times we now live in. Time Magazine referred to the Hafod piece as the Christmas Ad that is melting icy hearts across the internet. As far as reviews come, that is pretty bang on. With everything seeming more negative than ever, the cynic in us can do with a reminder of what’s pure. Whether you’re in the United Kingdom or Asia.
Honestly, it was a struggle to pick a CNY spot that I truly adore. But Nike’s first festive spot for the Chinese market deserves mention. The brand found a charming way to stay true to itself while paying homage to tradition. There were none of the usual tropes while at it.
Instead, the plot focuses on a generous aunt and a niece who isn’t supposed to accept her generous red packet. What ensues is a delightful cat and mouse chase annually through the years. Till the young girl has grown old enough to dish out red packet as a sign of respect to her elderly aunt. Cue aunt with brand new Nike trainers and the chase continues, albeit now in the opposite fashion.
The casting for the spot was spot on, with nicely art directed CNY feels without being overbearing like others. A tiny detail that I loved was the pay-off in mandarin. It was beautifully on brand. And Chinese viewers would better appreciate its meaning. The English translation that tells you to hold nothing back this new year doesn’t quite capture the same essence. But hey, this was meant for China. So, all in all, an impressive debut from Nike.
Hopefully this year my niece will run away from me as I dish out her red packet. But that right there would be how my story ends.
Ed Cheong, executive creative director, Iris
Check out the latest holiday ads here, and keep an eye on Tempemail’s ongoing Chinese New Year coverage.

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Nike invest in eSports gamers in South Korea to allow them to just do it- Tempemail – Blog – 10 minute

Nike will be sponsoring teams and players in the T1 Entertainment & Sports organization including the League of Legends team and the gamer known as Faker (Lee Sang-hyeok).
T1 Entertainment & Sports is a global eSports joint venture that owns and operates T1 League of Legends (LoL) Champions Korea (LCK) team, along with teams in competitive gaming segments that include Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends and Overwatch.
The T1 LoL LCK team, previously known as SK Telecom T1 won three LoL World Championships in 2013, 2015 and 2016.
The sponsorship will see all T1 athletes wearing Nike footwear and apparel uniforms during competition.
Nike will also create training programmes designed to enhance the athletic capabilities of T1’s players and teams based on its sports research facilities and athletic training programmes.
The training programmes will be implemented at training facilities within the T1 Headquarters in Seoul, which is scheduled to open early 2020.
Nike believes this will allow professional eSports players to develop their athletic capabilities, including physical and mental strength, to help them become better gamers
“We are interested in understanding and learning more about the relationship between improved physical fitness and athleticism as it relates to gaming,” said Brant Hirst, marketing director at Nike Korea.
“These athletes have unique skill sets that we believe we can help improve through tailored training methods.”
According to Statista, eSports has a captive audience in South Korea. A survey conducted in 2019 found that gamers spent around 3.3 hours per week watching other people play video games online on platforms like Twitch or YouTube Gaming.
The surveyed gamers spent another 2.8 hours watching traditional sports on television.
Tempemail previously spoke to Lenovo to find out why the brand is adapting its strategy around its ‘Legion of Champions’ and ‘Rise of Legion’ competitions, with the insight that idea of what a ‘gamer’ really is, is evolving.

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Creative Works: featuring Nike, Oreo, Reebok and more- Tempemail – Blog – 10 minute

Welcome to Tempemail’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. Each week we give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work from brands like Oreo, Chase, Reebok and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.
To view Tempemail’s Chinese New Year campaign coverage, click here.
To submit work for our Creative Works section, fill out this online form.

Tempemail , Tempmail – Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Nike Huaraches get updated for the smartphone age – gpgmail


Ever since they went from Back to the Future fantasy to real world wearable tech, Nike has promised that the Adapt line was more than just a one-off gimmick. Slowly but surely, the company has made its self-lacing motor technology more accessible, most notably though its long awaited Adapt BB sneakers, which arrived earlier this year.

The company announced today that it will be bringing the tech to its Huarache line next month, with the release of the Adapt Huaraches. Introduced in 1991, the line was built around a neoprene bootie derived from water skits. The new shoes feature a similar structure updated for 2019 style and along with smartphone integration.

Like the Adapt BB, the new Huaraches feature a pair of LED lights in the sole that change color based on their connection to the device. The mobile app, meanwhile, is used to adjust the lacing fit. FitAdapt features a bunch of different tension levels, based on different situations. The shoes also, notably, can be used with Apple Watch and Siri, meaning you can ask Apple’s assistant to tighten up your laces.

“This makes the Nike Adapt Huarache a double-barreled revolution,” Nike writes in a release. “First, it brings a storied franchise into the future. Second, and most significant, it propels Nike FitAdapt into the fast-paced, quick-shifting world of the everyday athlete — offering the personalized comfort needed in, say, the sprint to catch the bus, before seamlessly shifting fit as you settle into an empty seat with a sigh of quiet relief.”

The shoes are due out September 13. No pricing yet, but it seems likely they’ll be in the same ballpark as the $350 BBs.


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How Dropbox, Nike, Salesforce, MailChimp, Google and Pepsi welcome their new hires – gpgmail


The first day of work at a new job can be very stressful. The unfamiliar surroundings and onslaught of new material can cause new hires some degree of discomfort. But sometimes the atmosphere at the new company can be welcoming and can help counteract the stress.

Different companies have their own traditions to help make this transition period more comfortable and memorable for new hires. Some of these traditions include:

  • Team-building day trips for new hires
  • Breakfast with the CEO
  • Tours of the best cafes, parks, and other spots in the neighborhood
  • Office “quests” (or some other gamification of onboarding)
  • Personalized onboarding programs or interactive company academies

Usually, only employees can experience these traditions. But there’s one new-hire tradition that has become extremely popular and often highly publicized: the “welcome kit”.

Welcome kits usually contain a hodgepodge of items that employees will need on the job (pens, notebooks, books, etc.) and things to make employees feel welcome (clothing, stickers, water bottles, or more unusual items — often with the company name or logo on them).

To get a sense of how different companies handle their kits, we talked to four successful startups about their welcome kits in the article below, followed by our look at a dozen more:

Table of Contents:

This article is based on the personal welcome kit collection of Vladimir Polo, founder of AcademyOcean. AcademyOcean is a tool for interactive onboarding and training (and Vladimir Polo is a fan of welcome kits).

Dropbox




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Nike launches a subscription service for kids’ shoes, Nike Adventure Club – gpgmail


Just in time for back-to-school shopping, Nike today officially announced its entry into the subscription service market with the launch of a “sneaker club” for kids called Nike Adventure Club. The new program is specifically designed to make shopping easier for parents who struggle to keep up with their quickly growing children’s shoe needs. Instead of taking kids to the store and trying on pair after pair to try to find something the child likes, the new Nike Adventure Club will instead ship anywhere from four pairs to a dozen pairs of shoes per year, depending on which subscription tier parents choose.

The club serves kids from sizes 4C to 7Y — or roughly ages 2 to 10.

Club pricing begins at $20 per month which will ship out new shoes every 90 days. For $30 per month, kids get 6 pairs per year. And for $50 per month, kids will get new shoes every month — a choice that may be excessive except for the most active kids who were their sneakers every day, play sports, or have a tendency to wreck their shoes in short order.

However, even the minimum of four pairs per year may be too frequent for some parents of older kids.

According to the American Orthopaedic Foot & Ankle Society, toddlers under 16 months grow more than one-half a foot size every two months. From 16 to 24 months, they grow an average of one-half a foot size every three months. From 24 to 36 months, it’s one-half a foot size every four months. Then things slow down.

Children over three years old grow one-half a foot size every 4 to 6 months. That means some older kids only need to replace their shoes twice per year, outside of excessive wear and tear.

That said, Nike allows parents to upgrade or downgrade their subscription at any time, or even put it on pause.

Once signed up, parents will receive an email with a selection of over 100 styles of Nike and Converse shoes to choose from, which they can review with their kids. They then pick which shoes they want to receive, and these are shipped to the home in a box with the child’s name on it. This box also includes an “adventure kit” filled with activities and games for parents to do with their kids, stickers, plus a small gift. The kit is created in partnership with the nonprofit KaBoom, which is focused on encouraging kids to lead healthy lifestyles.

If the shoes are the wrong size, exchanges are free within a week of delivery.

Perhaps the best part of the program is the recycling component.

Twice a year, Nike will ship out a prepaid bag where parents can send back their kids’ worn shoes, which will either be donated to families in need if in good condition or recycled through Nike Grind, a program that separates out the rubber, foam, leather, and textile blends, grinds them into granules, and incorporates those into new products including footwear, apparel, and play surfaces.

“We see Nike Adventure Club sits as having a unique place within Nike, and not just for it being the first sneaker club for kids,” says Dave Cobban, VP of Nike Adventure Club, in a statement about the launch. “It provides a wide range of options for kids, while at the same time, it removes a friction point for parents who are shopping on their behalf.”

Nike has been testing the program since 2017, when it was known as Easy Kicks. The test reached 10,000 members, the company said.

Nike isn’t the first to launch a subscription focused on kids — and big retailers have taken note. This year, Foot Locker took a minority stake in kids’ clothing subscription Rockets of Awesome and Walmart partnered with children’s clothing startup Kidbox.

Stitch Fix also offers a kids’ styling service. And Amazon offers a try-before-you-buy shopping service without a subscription, Prime Wardrobe. Amazon’s variation offers both girls and boys options where parents can fill a box with apparel, shoes, and accessories for home try-on and easy returns.

Nike’s Adventure Club is launching today but is easing in new customers via a waitlist option.


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