The Witcher 3 has made over $50 million on Steam, giving CD Projekt Red a larger cut of sales – Blog – 10 minute

In context: The Witcher 3 is undoubtedly one of the best games ever made, and, thanks to Netflix’s TV show, its popularity has increased recently. The massive success of CD Projekt Red’s title means the studio is now getting a larger cut of its Steam sales.
In a recent tweet, CD Projekt Red revealed that since October 1, 2018, The Witcher 3 has generated over $50 million on the Steam platform. The achievement was doubtlessly helped by the Henry Cavill-starring show, which prompted a spike in players.
According to Steam Chart Analytics, the game’s average number of players for January hit over 48,000—the second-highest it’s been since the 51,000 average at launch in May 2015. The peak player count, meanwhile, exceeded 103,000 last month, marking the first time it’s hit six figures.

The accumulated revenue from sales of The Witcher 3 on @Steam platform for the period of time between October 1st 2018 and today has exceeded 50M USD. As a result, we are now getting 80% on any subsequent sales of TW3 on Steam.Thank you all for your support! pic.twitter.com/JgNgrrI5h0
— CD PROJEKT IR (@CDPROJEKTRED_IR) February 20, 2020

In addition to players returning to the brilliant RPG, sales of The Witcher 3 were up 554 percent in December.
As noted by CD Projekt Red, the company will now be getting 80 percent of any subsequent sales of TW3 on Steam. The amount of revenue a developer gets for their Steam titles is based on the revenue they generate. Valve usually takes 30 percent, but that drops to 25 percent if a game makes $10 million, and falls by another 5 percent if it manages $50 million, like The Witcher 3.
We also heard last month that The Witcher is set to become Netflix’s biggest debut season ever. The streaming service said 76 million households “chose to watch” the fantasy in its first four weeks of launch, though Netflix does now register a view of an episode or movie after just two minutes of content has been watched.
A second season of the Witcher was confirmed before the first arrived. It’s reported that Kristofer Hivju, who played Tormund Giantsbane in Game of Thrones, will star as Nivellin. We’ve also heard reports that Mark Hamill has been offered the role of Vesemir.

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The Czinger 21C is a 3D-printed, $1.7 million hypercar that can do 268mph – Blog – 10 minute

In a nutshell: We’ve seen 3D printing techniques create a multitude of items, and now the process has been used to build a hypercar for the first time. The Czinger 21C will be officially shown off at the Geneva Motor Show in around two weeks, but its full details have been revealed.
While the entire car doesn’t come from a 3D printer, obviously, large portions of the chassis were created using the technology. That does save on production costs, but you’ll still need $1.7 million to buy one of the 80 models (25 track, 55 road).

The Czinger (the ‘C’ is silent) 21C uses an in-house developed 2.9-litre twin-turbo V8 engine that produces 937 bhp and can be revved up to 11,000rpm. It’s a hybrid, meaning there are also two electric motors on the front axle powered by a 2kWh lithium-titanate battery that’s kept supplied with juice by a rear-mounted generator.

The extra horsepower added by the electric motors brings the 21C’s total to 1,233bhp, more than the McLaren F1, Bugatti Veyron, and Aston Martin Valkyrie.

With a weight of just 1,250kg (2,755 pounds) wet, the 21C has a power-to-weight ratio better than 1:1 in the track version. Performance-wise, the hypercar can accelerate to 62mph from a standing start in 1.9 seconds, complete a quarter-mile in 8.3 seconds at 170mph, and reach a top speed of 268mph. It produces 551 pounds of downforce at 155 mph.

The mid-engine car uses a 1+1 layout, which means the driver seat is in a central position with the passenger seat located directly behind it, like a fighter jet. It won’t be uncomfortable, either, as a collaboration with material-maker Alcantara and US furniture designers Vitra AG should mean a luxurious cabin.

In addition to being more rigid and costing less to produce, the 3D materials used in the 21C are easily recyclable, meaning more car manufacturers could follow suit. “I want to build really bad-ass stuff, but if you’re a craftsman who is actually a technologist, you need to create the right tools. I want this car company Czinger to be five blocks ahead of anybody else on the planet in creating these tools and expressing them as the cutting edge of the mind.” CEO Kevin Czinger told Top Gear.

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Udemy Raises $50 Million From Benesse Holdings; Valuation Stands At $2 Billion- Tempemail – Blog – 10 minute

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Online learning platform Udemy raises a fresh round of $50 million funding from its long time investor based in Japan, Benesse Holdings. The company’s valuation stands at $2 billion and it plans to expand to more markets. 
The funds will be used for developing a base in markets across the world and also expand its headquarters in San Francisco. Denver, Dublin, Colorado, Gurgaon, Sao Paulo, Brazil, and Ankara are some places it is looking at to set up and grow offices. 
CEO of Udemy, Gregg Coccari said in a statement that the company is on a mission to improve lives through learning, and so is Benesse. They believe that 2020 will be a milestone year where they will serve millions of more students and enable thousands of businesses and governments to upskill their employees. For this growth to be possible, they need their expert instructors and partner to be with them at every step to build business. 
The San Francisco headquartered company believes that 57,000 expert instructors on their portal are helping millions of students learn new skills and their diverse range of courses adds to this. A year back, Udemy’s saw growth in its subscriptions by expanding internationally and offering courses in Japanese, Spanish, Portuguese and German languages as well. They did this while keeping their product local and also the experts on it. 
The learning platform has above 5000 customers globally which include Adidas, Booking.com, Toyota, and Wipro. 

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Women in entrepreneurship can generate transformational employment in India and generate 150–170 million jobs: Google report- Tempemail – Blog – 10 minute

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Women in entrepreneurship can generate transformational employment in India and generate 150–170 million jobs, which is more than 25% of the new jobs required for the entire working age population by 2030, according to a joint report by Bain & Company and Google titled “Women Entrepreneurship in India – Powering the economy with her”. The report underlines the need to accelerate efforts to grow women entrepreneurs in India in both quantity and quality to solve employment challenges in the country.
The report highlights the unprecedented opportunity India has, as it soon grows into a nation with the largest working age population in the world, by focusing on growing the overall base of women entrepreneurs as well as enterprise quality. It presents women entrepreneurship, as a vital component to boost the economy through job creation as the private and government sector alone have not been sufficient in generating the required jobs.
The report identifies six dominant segments of women entrepreneurs and estimates India to have 13.5–15.7 million women-owned enterprises, representing approximately 20% of all enterprises today. In many cases, women are named as owners for financial and administrative reasons with no active role to play, which overstates true entrepreneurship amongst women. Of all women-owned enterprises, a majority are single person enterprises, with the largest group represented by rural non-farm home-based business owners at 38% followed by urban self-employed women solopreneurs at 31%, who usually work from home. The other dominant segments include rural agripreneurs who are farm-based business owners at 18% and small business owners at 14% – split across urban (6%) and rural (8%), employing less than 10 employees and contributing most to employment generation. Finally, there are the scalers, who employ more than 10 people and account for less than 1%. In total, these women entrepreneurs provide direct employment to an estimated 22 to 27 million people today.
The report projects an opportunity to accelerate both quantity and quality of entrepreneurship to create over 30 million women-owned enterprises out of which 12 million can generate employment.
Commenting on the report, Megha Chawla, Partner Bain & Company and the lead author said, “In spite of India’s economic progress in the last decade, women’s participation in the labour force has declined and is expected to be under pressure due to labour trends, technological disruption and constraining social barriers. Unlocking entrepreneurship amongst women in India is a complex effort, but it provides an unprecedented opportunity to change the economic and social trajectory of India and its women for generations to come. This will drive tremendous job creation and also deliver transformational social and personal outcomes for women.”
Speaking about the effort, Sapna Chadha, Senior Country Marketing Director, Google India and Southeast Asia, Google said, “At Google we have been investing in scaled skilling efforts across SMBs, Startups and overcoming the digital gender gap in the country through the Internet Saathi program. Across all our programs, we have seen that women are hungry for opportunities to grow their household incomes. Hundreds of women in rural India want to learn more about doing business and many have already made the start to enhance their livelihoods. We are already running a pilot accelerator program for rural entrepreneurs from our Internet Saathi network. This joint effort/report with Bain is a start to better understand the barriers facing the various types of women entrepreneurs across India and find synergies with like-minded companies and the government to accelerate women entrepreneurship in India.”
Sri Rajan, Partner Bain & Company and co-author of the report said, “Implementing these interventions to accelerate prospective and current women entrepreneurs will need a deep recognition of the urgency, and a multi-year coordinated scaled effort between various ecosystem participants. These include national and state governments, grass-root organisations, investment and banking communities, other private enterprises, educational institutions and the media. This report is a start and is the compass needed to consolidate and coordinate efforts across high impact areas.”

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Why putting campaign impact last costs us all £46 million- Tempemail – Blog – 10 minute

It was revealed at the end of last month that the Government’s £46m ‘Get ready for Brexit’ campaign had little to no impact on public preparedness for Brexit. The planned £100m campaign, which was cut short on 28 October when the UK was granted an extension to membership of the EU, was estimated to have been seen five times by 98% of the population. Despite this, the percentage of UK citizens who had looked or started to look for information remained stubbornly at 34% having ranged between 32% and 37% prior to the campaign starting. This speaks to a wider issue – too much advertising is still not focused enough on ultimate impacts and is relying instead on simply delivering reach.
There are any number of reasons why ‘Get Ready for Brexit’ didn’t have the desired effect. From the indifference of a nation that by that point was awash with Brexit news and messaging to the shifting sands of the negotiations themselves. However, chief amongst these were a lack of emotional sway with the public through the creative and no clear route to a solution.
An effective campaign needs to excite an emotional or psychological response: ie it should leave people feeling shocked, educated, happy or motivated to change behaviour. To do this however advertisers often need to tap into a fundamental truth. One of the tests that we apply to any content we develop is ‘if you said this aloud in a social situation would it be a conversation starter or a conversation killer’. In the case of ‘Get Ready for Brexit’ you have a conversation killer, an order without a solution.
For any campaign it’s essential that impacts are front and centre from the start. Agreed between client and agency, any desired effects need to be clearly defined and easily verifiable. This could be an increase in purchases, reaching new demographics, making content work harder, or raising brand awareness. In the case of ‘Get Ready for Brexit’, as with a major brand like Coca-Cola, there was already mass awareness. Unlike Coca-Cola there was little that the population as whole could do with that awareness. The vast majority of information provided by the promoted website and leaflets focused on operational changes businesses importing and exporting within the EU needed to make. Begging the question as to why the Government spent tens of millions on a mass awareness campaign? From a commercial perspective this is the equivalent of Stannah Stairlifts launching a multi-million-pound ‘Get Ready for Old Age’ campaign.
This is perhaps the point – what seems to have been permitted in a public information campaign, namely the misguided spending of advertising and creative budget without aim or purpose, is now much less tolerated in the commercial sector. Marketing managers are heavily measured, more so than ever before, so each campaign needs a clear and verifiable objective and the creative needs to demonstrate how it can deliver against that. There also needs to be some agility built in so that you can test, learn and adapt as the campaign develops rather than waiting until the end or midway through. In the case of ‘Get Ready for Brexit’, the likelihood is that without an EU extension the campaign would have kept trundling along without making any real difference until the full £100m budget was spent.
For us at Giants & Titans putting the impacts first is essential for any campaign. While bras, cars and internet security may be less controversial than Brexit the results all speak to our creative approach of ensuring that each campaign excites an emotional or psychological response. In the case of Bravissimo we generated more than £100,000 of revenue within just three months, helping them significantly increase the number of 18-35-year-olds making a purchase. For MG we oversaw the brand’s most successful launch ever, helping to generate a 104% year on year sales uplift. For internet security giant Kaspersky, we’ve helped to shift their audience demographic with 13.2 million video plays in just three months, 9.2 million of which have been watched to completion. While their audience has been predominantly men, we’re seeing up to a 70:30 split in favour of women for their new, more celebratory Defenders of Digital campaign.
What this shows is that impact can and should be put first and that the best route to deliver this is to generate an emotional or psychological response. While it’s good to see bodies like the Tempemail Audit Office providing accountability, creative needs to be assessed and optimised in real time not just reviewed after the event. In the commercial environment this is becoming the norm rather than the exception, with impressive results. The public sector now needs to follow suit because if it doesn’t, we all lose out, whether that’s by £46m or £100m.
Dave Reed, co-founder and director at Giants & Titans.

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Unacademy Raises New Funds; Valuation Raised To $510 Million- Tempemail – Blog – 10 minute

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Edtech startup Unacademy has raised $110 million from Facebook, and US private equity firm General Atlantic. This places Unacademy’s valuation to $510 million. 
Investors like Sequoia Capital, Nexus Venture Partners, Steadview Capital, and Blume Ventures also participated in the round. This was apart from investments by Flipkart CEO Kalyan Krishnamurthy and Udaan co-founder Sujeet Kumar.
Edtech startup Unacademy usually focusses on preparing students for competitive exams. They are likely to utilise the money to increase the number of competitive exams, and also bring top educators onto its platform, by improving the quality of content.
Reports say that Unacademy has over 90,000 active subscribers, who log in to be tutored through livestream by 10,000 educators on its platform. Unacademy also hosts video tutorials on YouTube, where as per them, it receives more than 150 million monthly views, and also acts as a funnel in bringing learners onto its platform.
Experts have said that around 70 percent traffic comes from tier 2 and tier 3 cities, especially because there is a lack of access of top educators. As of now, Unacademy has its content catering to 32 competitive exams. 
With this investment, Unacademy becomes one of the most highly valued ed-tech startups in India. This was especially after ed-tech giant Byju’s was valued at $8.2 billion. Mark Zuckerberg’s foundation has also invested in Byju’s. 

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India to have over 900 million Internet users by 2023: Cisco- Tempemail – Blog – 10 minute

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India will have over 907 million Internet users by 2023, accounting for 64 per cent of the country’s population, a Cisco report has said. Over half a billion people already use the Internet in India.
In India, there will be 966 million total mobile users by 2023, up from 763 million or 56 per cent of the population in 2018, according to the “Cisco Annual Internet Report 2018-2023”.
While smartphones will account for 38 per cent (781 million) of all networked devices by 2023, connected TVs will account for 12 per cent (255.8 million) of all networked devices, as per the projections.
There will be 2.1 billion networked devices in the country by 2023, it added.
“As digital literacy, mobile penetration, and Internet connectivity grow deeper into the hinterland, a massive shift will be created in Internet usage and consumption patterns across the country,” Anand Bhaskar, Managing Director, Service Providers Sales, Cisco India and Saarc, said in a statement.
“This rise in connectivity and changing consumption patterns will challenge service providers’ ability to service their customers in an optimal manner. Flatter and more secure networks leveraging cloud and edge computing, as well as automation to manage the ever-expanding network, is essential for them to keep pace in the digital world,” Bhaskar added.
The report added that there will be 67.2 million total 5G connections in India by 2023, meaning one in 20 connections will be 5G by that time in the country, while 4G connections will be 53.1 per cent of total mobile connections by 2023, and 3G and below connections will be 38.7 per cent of total mobile connections.
A growing number of machine-to-machine (M2M) applications, such as smart meters, video surveillance, healthcare monitoring, transportation, and package or asset tracking, are contributing in a major way to the growth of devices and connections in the country.
By 2023, M2M connections will be 25 per cent of the total devices and connections, said the report.
Social networking, video streaming and downloads, business productivity, e-commerce, and gaming will drive the continued growth of mobile applications, with nearly 46.2 billion downloaded by 2023.
As per the projections, there will be 1.4 billion mobile connected devices in India by 2023, 697.4 million wired/Wi-Fi connected devices.
The report added that 66 per cent of the global population (5.3 billion people) will be Internet users by 2023.

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Oyo India Records $604 Million Sales, Losses Down To 14%- Tempemail – Blog – 10 minute

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Hospitality chain OYO Hotels and Homes announced that its losses have come down to 14% in FY19 from 24% in FY18. With a 2.9 times revenue growth in India, a total of $604 million was recorded. The Softbank backed company recorded a consolidated total of $951 million in revenue in 2019 which is 4.5 times higher than in 2018. 
Their global market contributed to 36.5 percent in total sales while India contributed 63.5 percent to the same. The gross margin in India increased to 14.7 percent from 10.6 percent. OYO cited new market expansion and operational costs are some of the reasons for the loss. The company’s primary presence outside India is in China and the operations there accounted for 36.5 percent to the losses. 
An increase in regular guest check-ins was noticed across the network and there was also a higher number of hotel and asset owners from across the world. OYO currently has 43,000 asset partners and has hosted over 180 million guests from 120 countries in 2019. 
In a statement made by Global CFO of OYO Hotels & Homes, Abhishek Gupta, he says- “As we work towards consistently improving our financial performance, ensuring strong yet sustainable growth, high operational and service excellence and a clear path to profitability will be our key to our approach in 2020 and beyond”
OYO has been seeing mass layoffs globally which is reducing their manpower significantly. The reason cited for these layoffs was restructuring the organization. The company’s app is ranked 3rd globally with over 10 million downloads as of today. They own around 43,000 properties which provide a million rooms across 80 countries. 

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Zodius Growth Fund steers $19 million towards Mumbai based startup Onsitego- Tempemail – Blog – 10 minute

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Zodius Growth Fund has participated in series B funding round for Onsitego, an extended warranty and device protection services provider. Zodius has led $19 million (INR 136 Crores) funding for Onsitego with existing investor Accel India also contributing. 
In the digital services investment funding capacity, Zodius, by itself has invested $15 million in the Mumbai based startup. Zodius invests in several sectors such as healthcare, logistics, education, logistics, software, financial services, etc. Some of their investments include online grocery platform BigBasket, online furniture store Pepperfry and cloud kitchen FreshMenu. 
Onsitego was founded in 2010 by IIM-Bangalore alumnus Kunal Mahipal with an aim to provide warranty extensions and device protection service to consumer durables. The company had raised $2 million in financing in 2015. Last September, they announced that the company’s revenue is expected to increase eightfold to Rs 2500 crores in the next four years. 
Zodius’ funding will be used towards expanding its existing extended warranty product to annual maintenance contracts. They will be reaching out to their customers directly here on. 
The managing director of Zodius Growth Fund, Shilpa Kulkarni said in a statement to a national daily, that Onsitego is leveraging technology in an efficient manner for even their after-sales services. 
Onsitego will be Zodius’ first investment from its India Growth Fund of $200 million and this fund is mainly meant to focus on emerging new generation companies that have technology at the forefront and companies that are aiming for the next 100 million users. 

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Nvidia trims earnings outlook by $100 million over coronavirus concerns – Blog – 10 minute

In brief: Nvidia in its latest earnings report this week said it generated $3.11 billion in revenue for the fourth quarter of fiscal year 2020 that ended on January 26. That’s an increase of 41 percent over the $2.21 billion brought in during the same period a year ago and a three percent hike quarter-over-quarter.
Q4 earnings per diluted share were $1.53, up an impressive 66 percent from $0.92 in the year-ago quarter and six percent over the $1.45 in the previous quarter.
Nvidia co-founder and CEO Jensen Huang cited record data center revenue in the quarter. “Adoption of Nvidia accelerated computing drove excellent results,” he added.
Full-year figures weren’t quite as positive, however, as Nvidia earned just $10.92 billion last year. That’s a seven percent decrease from the $11.72 billion generated a year earlier.

Nvidia, like many others, is already feeling the financial impact of the coronavirus. The company was among several that pulled out of Mobile World Congress 2020 earlier this month. Given the health concerns and the fact that many were already off the docket, event coordinators had no choice but to cancel the conference.
That said, Nvidia reduced its revenue outlook for the coming quarter by $100 million to account for the virus’ potential impact. Now, the company expects revenue of $3.00 billion, plus or minus two percent.
Masthead credit: Nvidia building by jejim. MWC by Angel Garcia, Bloomberg.

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