Amazon bans more than a million products over false coronavirus claims – Blog – 10 minute

In a nutshell: Shysters for decades have used fear as a vehicle to make a quick buck during times of crisis. Unsurprisingly, modern health scares are no exception as suspect sellers are using Amazon’s online marketplace to try and swindle shoppers.
Amazon this week told Reuters that it has banned the sale of more than a million products in recent weeks that claimed to cure or defend against the coronavirus. Tens of thousands of additional listings attempting to price-gouge customers have also been taken down, the online retailer added.
“There is no place for price gouging on Amazon,” a spokesperson told the publication.
Using price tracker service camelcamelcamel.com, Reuters identified multiple items that had seen a significant price bump in recent weeks including a 10-pack of N95 masks for $128 – up from an average selling price of around $41 – and a respirator two-pack for $24.99 that normally goes for less than $7.

COVID-19, also known as the coronavirus, first surfaced in the Wuhan region of China in December 2019. As of this writing, more than 83,000 cases have been confirmed with at least 2,800 deaths attributed to the virus.
The health scare has caused disruption around the globe, resulting in travel restrictions, cancelled events and the stockpiling of supplies. Facebook canceled its F8 developer conference and organizers called off the world’s largest mobile industry trade show for the first time in its 33-year history. Major participants are already pulling out of next month’s Game Developers Conference, too.
The latest casualty is the Geneva Motor Show which was called off today after the Swiss government banned gatherings involving at least 1,000 people.
Masked man by Helen Sushitskaya

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Amazon bars one million products for false coronavirus claims – Strategy- Tempemail – Blog – 10 minute

Amazon has barred more than 1 million products from sale in recent weeks that had inaccurately claimed to cure or defend against the coronavirus, the company told Reuters on Thursday.
Amazon also removed tens of thousands of deals from merchants that it said attempted to price-gouge customers.
The world’s largest online retailer has faced scrutiny over the health-related offers on its platform, and earlier this week Italy launched a probe into surging prices around the internet for sanitising gels and hygiene masks while it battled the biggest outbreak in Europe.
The coronavirus has caused at least 2797 deaths globally.
New reported infections around the world now exceed those from mainland China, where the flu-like disease arose two months ago out of an illegal wildlife market. Governments from Australia to Iran have closed schools, scrapped events and stockpiled medical supplies to contain the virus’s spread.
One offer comparison site showed recent examples of higher-than-usual prices for masks on Amazon made by US industrial conglomerate 3M.
A merchant Thursday offered a 10-pack of N95 masks for US$128, a Reuters reporter saw when clicking through the buying options on Amazon.
That was up from a recent seller average price of US$41.24, according to the tracking website camelcamelcamel.com. The item was no longer available in a check later in the day.
A two-pack respirator was offered new at US$24.99 earlier this week by a third-party seller, up from a recent average of US$6.65 when sold by Amazon, the price-following site showed.
“There is no place for price gouging on Amazon,” a spokesperson said in a statement, citing the company’s policy that product information must be accurate and that Amazon can take down offers that hurt customer trust, including when pricing “is significantly higher than recent prices offered on or off Amazon.”
It declined to specify the exact threshold at which an item is considered unfairly priced.
The company said it has monitored for price spikes and false claims through a mix of automated and manual review of listings.

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Clever Level Up board game accessory has raised over a million dollars on Kickstarter – Blog – 10 minute

In brief: The best ideas in life aren’t necessarily the most complex. The Level Up, a simple yet clever solution to a common problem facing board game players, has proven that with more than $1 million in pledges on Kickstarter.
The Level Up is little more than a raised platform for your board games – or as creator Spidermind Games calls it, a “tabletop extension” that elevates the playing surface by six inches. The idea is to free up valuable real estate on your table for things like character sheets, game pieces, tokens, drinks, snacks and so on.
The platform is lightweight and portable, comprised of interlocking tiles that assemble in seconds and metal legs for added durability. Level Up is customizable, too, so you can scale the surface to your needs.

Those interested in backing the campaign should act quick as there are less than 20 hours to go as of this writing. A pledge of £48, or around $62, will get your name in the hat for a Level Up and a canvas carrying bag at a 40 percent discount (sorry, all of the early bird slots with an even greater discount have been spoken for). That could be a little more than the casual board game player might want to invest but for enthusiasts, it’s far cheaper than a custom table, that’s for sure.
The first units are expected to be delivered in September.

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MGM Resorts sued over data breach that possibly involved 10.6 million guests – Finance – Security – Storage- Tempemail – Blog – 10 minute

US casino operator MGM Resorts International has been sued over a data breach last year, which the company confirmed earlier this week and which reportedly involved details of over 10.6 million hotel guests.
The lawsuit was filed by law firm Morgan & Morgan, whose lawyer John Yanchunis has also represented some Yahoo users in a breach of 3 billion accounts between 2013 and 2016.
MGM Resorts said on Thursday that last summer it “discovered unauthorized access to a cloud server that contained a limited amount of information for certain previous guests”.
The majority of information exposed related to the names of guests and their phone numbers, a company spokesman had said, without confirming the exact number of guests affected.
Technology website ZDNet reported that the personal details of more than 10.6 million guests who stayed at MGM Resorts hotels were published on a hacking forum this week.
The details in the leaked files reportedly included information on celebrities, chief executives of technology companies, reporters and government officials.
Morgan & Morgan filed its lawsuit on Friday as a “complaint for damages” and “injunctive relief”, according to the filing at the US District Court for the District of Nevada.
Yanchunis has previously been associated with several other data breach lawsuits, including against credit reporting agency Equifax over its 2017 breach of nearly 150 million Americans and against Facebook Inc and political consulting firm Cambridge Analytica for obtaining information belonging to millions of Facebook users without permission.

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GeForce Now reaches a million users as Bethesda backs out – Blog – 10 minute

Forward-looking: Nvidia’s cloud-based gaming service GeForce Now launched less than three weeks ago but has already accumulated one million users. While many of them are surely just nosing around the free tier, that’s a number that’s sure to impress – unless you’re Bethesda, of course.
Yesterday, Nvidia published on the GeForce Now forums that “most” Bethesda Softworks titles are being removed from the service, including Doom, Fallout 76, and The Elder Scrolls: Skyrim. The only game sticking around is Wolfenstein: Youngblood. Given it’s one of the handful of titles that support ray tracing on GeForce Now, Nvidia might’ve made a special deal to keep it around.
It’s only speculation, but Bethesda could be eyeing off Google Stadia as an alternative. Doom Eternal, a highly anticipated sequel to 2016’s Doom, will be available on Stadia on day one.
Nvidia might be losing games left and right and center, but they can also afford to. GeForce Now already has 1,500 games, while Stadia has only a few dozen. Nvidia’s business model is also a lot more attractive: unlike Stadia, which requires you to pay the full purchase price of any game you want to use on the service, GeForce Now gives you access to all your game libraries as part of the deal. If you’ve invested hundreds or even thousands like many of you no doubt have, then GeForce Now will save you a lot of money.

However, that could also be why Bethesda isn’t so keen on the service. The whole Fallout 76 debacle proves that Bethesda is a little, uh, greedy, shall we say. For a title like Doom, which most gamers already own, GeForce Now doesn’t earn them much revenue. Stadia would.
But it’s not all doom and gloom. Cyberpunk 2077 will stream on launch day, with ray tracing. And apparently, game studios that have pulled games from GeForce Now “will bring back games as they continue to realize GeForce Now’s value.” That’s a very smug way of saying that Activision Blizzard’s titles, which were removed over licensing miscommunication, should be back soon.
GeForce Now is a little rough around the edges at the moment, but we’d still recommend checking out the free tier as a little preview of what the future could be.

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The Witcher 3 has made over $50 million on Steam, giving CD Projekt Red a larger cut of sales – Blog – 10 minute

In context: The Witcher 3 is undoubtedly one of the best games ever made, and, thanks to Netflix’s TV show, its popularity has increased recently. The massive success of CD Projekt Red’s title means the studio is now getting a larger cut of its Steam sales.
In a recent tweet, CD Projekt Red revealed that since October 1, 2018, The Witcher 3 has generated over $50 million on the Steam platform. The achievement was doubtlessly helped by the Henry Cavill-starring show, which prompted a spike in players.
According to Steam Chart Analytics, the game’s average number of players for January hit over 48,000—the second-highest it’s been since the 51,000 average at launch in May 2015. The peak player count, meanwhile, exceeded 103,000 last month, marking the first time it’s hit six figures.

The accumulated revenue from sales of The Witcher 3 on @Steam platform for the period of time between October 1st 2018 and today has exceeded 50M USD. As a result, we are now getting 80% on any subsequent sales of TW3 on Steam.Thank you all for your support! pic.twitter.com/JgNgrrI5h0
— CD PROJEKT IR (@CDPROJEKTRED_IR) February 20, 2020

In addition to players returning to the brilliant RPG, sales of The Witcher 3 were up 554 percent in December.
As noted by CD Projekt Red, the company will now be getting 80 percent of any subsequent sales of TW3 on Steam. The amount of revenue a developer gets for their Steam titles is based on the revenue they generate. Valve usually takes 30 percent, but that drops to 25 percent if a game makes $10 million, and falls by another 5 percent if it manages $50 million, like The Witcher 3.
We also heard last month that The Witcher is set to become Netflix’s biggest debut season ever. The streaming service said 76 million households “chose to watch” the fantasy in its first four weeks of launch, though Netflix does now register a view of an episode or movie after just two minutes of content has been watched.
A second season of the Witcher was confirmed before the first arrived. It’s reported that Kristofer Hivju, who played Tormund Giantsbane in Game of Thrones, will star as Nivellin. We’ve also heard reports that Mark Hamill has been offered the role of Vesemir.

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The Czinger 21C is a 3D-printed, $1.7 million hypercar that can do 268mph – Blog – 10 minute

In a nutshell: We’ve seen 3D printing techniques create a multitude of items, and now the process has been used to build a hypercar for the first time. The Czinger 21C will be officially shown off at the Geneva Motor Show in around two weeks, but its full details have been revealed.
While the entire car doesn’t come from a 3D printer, obviously, large portions of the chassis were created using the technology. That does save on production costs, but you’ll still need $1.7 million to buy one of the 80 models (25 track, 55 road).

The Czinger (the ‘C’ is silent) 21C uses an in-house developed 2.9-litre twin-turbo V8 engine that produces 937 bhp and can be revved up to 11,000rpm. It’s a hybrid, meaning there are also two electric motors on the front axle powered by a 2kWh lithium-titanate battery that’s kept supplied with juice by a rear-mounted generator.

The extra horsepower added by the electric motors brings the 21C’s total to 1,233bhp, more than the McLaren F1, Bugatti Veyron, and Aston Martin Valkyrie.

With a weight of just 1,250kg (2,755 pounds) wet, the 21C has a power-to-weight ratio better than 1:1 in the track version. Performance-wise, the hypercar can accelerate to 62mph from a standing start in 1.9 seconds, complete a quarter-mile in 8.3 seconds at 170mph, and reach a top speed of 268mph. It produces 551 pounds of downforce at 155 mph.

The mid-engine car uses a 1+1 layout, which means the driver seat is in a central position with the passenger seat located directly behind it, like a fighter jet. It won’t be uncomfortable, either, as a collaboration with material-maker Alcantara and US furniture designers Vitra AG should mean a luxurious cabin.

In addition to being more rigid and costing less to produce, the 3D materials used in the 21C are easily recyclable, meaning more car manufacturers could follow suit. “I want to build really bad-ass stuff, but if you’re a craftsman who is actually a technologist, you need to create the right tools. I want this car company Czinger to be five blocks ahead of anybody else on the planet in creating these tools and expressing them as the cutting edge of the mind.” CEO Kevin Czinger told Top Gear.

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Udemy Raises $50 Million From Benesse Holdings; Valuation Stands At $2 Billion- Tempemail – Blog – 10 minute

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Online learning platform Udemy raises a fresh round of $50 million funding from its long time investor based in Japan, Benesse Holdings. The company’s valuation stands at $2 billion and it plans to expand to more markets. 
The funds will be used for developing a base in markets across the world and also expand its headquarters in San Francisco. Denver, Dublin, Colorado, Gurgaon, Sao Paulo, Brazil, and Ankara are some places it is looking at to set up and grow offices. 
CEO of Udemy, Gregg Coccari said in a statement that the company is on a mission to improve lives through learning, and so is Benesse. They believe that 2020 will be a milestone year where they will serve millions of more students and enable thousands of businesses and governments to upskill their employees. For this growth to be possible, they need their expert instructors and partner to be with them at every step to build business. 
The San Francisco headquartered company believes that 57,000 expert instructors on their portal are helping millions of students learn new skills and their diverse range of courses adds to this. A year back, Udemy’s saw growth in its subscriptions by expanding internationally and offering courses in Japanese, Spanish, Portuguese and German languages as well. They did this while keeping their product local and also the experts on it. 
The learning platform has above 5000 customers globally which include Adidas, Booking.com, Toyota, and Wipro. 

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Women in entrepreneurship can generate transformational employment in India and generate 150–170 million jobs: Google report- Tempemail – Blog – 10 minute

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Women in entrepreneurship can generate transformational employment in India and generate 150–170 million jobs, which is more than 25% of the new jobs required for the entire working age population by 2030, according to a joint report by Bain & Company and Google titled “Women Entrepreneurship in India – Powering the economy with her”. The report underlines the need to accelerate efforts to grow women entrepreneurs in India in both quantity and quality to solve employment challenges in the country.
The report highlights the unprecedented opportunity India has, as it soon grows into a nation with the largest working age population in the world, by focusing on growing the overall base of women entrepreneurs as well as enterprise quality. It presents women entrepreneurship, as a vital component to boost the economy through job creation as the private and government sector alone have not been sufficient in generating the required jobs.
The report identifies six dominant segments of women entrepreneurs and estimates India to have 13.5–15.7 million women-owned enterprises, representing approximately 20% of all enterprises today. In many cases, women are named as owners for financial and administrative reasons with no active role to play, which overstates true entrepreneurship amongst women. Of all women-owned enterprises, a majority are single person enterprises, with the largest group represented by rural non-farm home-based business owners at 38% followed by urban self-employed women solopreneurs at 31%, who usually work from home. The other dominant segments include rural agripreneurs who are farm-based business owners at 18% and small business owners at 14% – split across urban (6%) and rural (8%), employing less than 10 employees and contributing most to employment generation. Finally, there are the scalers, who employ more than 10 people and account for less than 1%. In total, these women entrepreneurs provide direct employment to an estimated 22 to 27 million people today.
The report projects an opportunity to accelerate both quantity and quality of entrepreneurship to create over 30 million women-owned enterprises out of which 12 million can generate employment.
Commenting on the report, Megha Chawla, Partner Bain & Company and the lead author said, “In spite of India’s economic progress in the last decade, women’s participation in the labour force has declined and is expected to be under pressure due to labour trends, technological disruption and constraining social barriers. Unlocking entrepreneurship amongst women in India is a complex effort, but it provides an unprecedented opportunity to change the economic and social trajectory of India and its women for generations to come. This will drive tremendous job creation and also deliver transformational social and personal outcomes for women.”
Speaking about the effort, Sapna Chadha, Senior Country Marketing Director, Google India and Southeast Asia, Google said, “At Google we have been investing in scaled skilling efforts across SMBs, Startups and overcoming the digital gender gap in the country through the Internet Saathi program. Across all our programs, we have seen that women are hungry for opportunities to grow their household incomes. Hundreds of women in rural India want to learn more about doing business and many have already made the start to enhance their livelihoods. We are already running a pilot accelerator program for rural entrepreneurs from our Internet Saathi network. This joint effort/report with Bain is a start to better understand the barriers facing the various types of women entrepreneurs across India and find synergies with like-minded companies and the government to accelerate women entrepreneurship in India.”
Sri Rajan, Partner Bain & Company and co-author of the report said, “Implementing these interventions to accelerate prospective and current women entrepreneurs will need a deep recognition of the urgency, and a multi-year coordinated scaled effort between various ecosystem participants. These include national and state governments, grass-root organisations, investment and banking communities, other private enterprises, educational institutions and the media. This report is a start and is the compass needed to consolidate and coordinate efforts across high impact areas.”

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Why putting campaign impact last costs us all £46 million- Tempemail – Blog – 10 minute

It was revealed at the end of last month that the Government’s £46m ‘Get ready for Brexit’ campaign had little to no impact on public preparedness for Brexit. The planned £100m campaign, which was cut short on 28 October when the UK was granted an extension to membership of the EU, was estimated to have been seen five times by 98% of the population. Despite this, the percentage of UK citizens who had looked or started to look for information remained stubbornly at 34% having ranged between 32% and 37% prior to the campaign starting. This speaks to a wider issue – too much advertising is still not focused enough on ultimate impacts and is relying instead on simply delivering reach.
There are any number of reasons why ‘Get Ready for Brexit’ didn’t have the desired effect. From the indifference of a nation that by that point was awash with Brexit news and messaging to the shifting sands of the negotiations themselves. However, chief amongst these were a lack of emotional sway with the public through the creative and no clear route to a solution.
An effective campaign needs to excite an emotional or psychological response: ie it should leave people feeling shocked, educated, happy or motivated to change behaviour. To do this however advertisers often need to tap into a fundamental truth. One of the tests that we apply to any content we develop is ‘if you said this aloud in a social situation would it be a conversation starter or a conversation killer’. In the case of ‘Get Ready for Brexit’ you have a conversation killer, an order without a solution.
For any campaign it’s essential that impacts are front and centre from the start. Agreed between client and agency, any desired effects need to be clearly defined and easily verifiable. This could be an increase in purchases, reaching new demographics, making content work harder, or raising brand awareness. In the case of ‘Get Ready for Brexit’, as with a major brand like Coca-Cola, there was already mass awareness. Unlike Coca-Cola there was little that the population as whole could do with that awareness. The vast majority of information provided by the promoted website and leaflets focused on operational changes businesses importing and exporting within the EU needed to make. Begging the question as to why the Government spent tens of millions on a mass awareness campaign? From a commercial perspective this is the equivalent of Stannah Stairlifts launching a multi-million-pound ‘Get Ready for Old Age’ campaign.
This is perhaps the point – what seems to have been permitted in a public information campaign, namely the misguided spending of advertising and creative budget without aim or purpose, is now much less tolerated in the commercial sector. Marketing managers are heavily measured, more so than ever before, so each campaign needs a clear and verifiable objective and the creative needs to demonstrate how it can deliver against that. There also needs to be some agility built in so that you can test, learn and adapt as the campaign develops rather than waiting until the end or midway through. In the case of ‘Get Ready for Brexit’, the likelihood is that without an EU extension the campaign would have kept trundling along without making any real difference until the full £100m budget was spent.
For us at Giants & Titans putting the impacts first is essential for any campaign. While bras, cars and internet security may be less controversial than Brexit the results all speak to our creative approach of ensuring that each campaign excites an emotional or psychological response. In the case of Bravissimo we generated more than £100,000 of revenue within just three months, helping them significantly increase the number of 18-35-year-olds making a purchase. For MG we oversaw the brand’s most successful launch ever, helping to generate a 104% year on year sales uplift. For internet security giant Kaspersky, we’ve helped to shift their audience demographic with 13.2 million video plays in just three months, 9.2 million of which have been watched to completion. While their audience has been predominantly men, we’re seeing up to a 70:30 split in favour of women for their new, more celebratory Defenders of Digital campaign.
What this shows is that impact can and should be put first and that the best route to deliver this is to generate an emotional or psychological response. While it’s good to see bodies like the Tempemail Audit Office providing accountability, creative needs to be assessed and optimised in real time not just reviewed after the event. In the commercial environment this is becoming the norm rather than the exception, with impressive results. The public sector now needs to follow suit because if it doesn’t, we all lose out, whether that’s by £46m or £100m.
Dave Reed, co-founder and director at Giants & Titans.

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