Why groupthink changes how we think about B2B marketing- Tempemail – Blog – 10 minute

There are now nearly seven people involved in the average B2B buying decision, according to Challenger. This is a pesky fact.
Pesky because it stops people buying stuff. The Challenger research shows, for example, that the chance of a decision being made reduces (pretty dramatically) with every extra person involved.
Pesky also because it changes how people behave. Research in social psychology shows that groups tend to be more risk averse than individuals. They are also more conformist. In a classic social psychology experiment from 1951, Solomon Asch showed that almost a third of people will conform with a majority opinion even when it is demonstrably and obviously wrong.
Pesky, then, but with fascinating implications for communications in a B2B setting.
Personas are missing the point
The current model for creating messaging and communications plans is to use personas. The assumption is that each person is an island. They make disinterested decisions about their own domain. What we don’t tend to consider is how well a message will be received by the group. Or how someone will be perceived by others in the business if they take our side – what business-speak has christened ‘the optics’.
But the optics might be the most important property of our message.
Think about the context decisions are being made in. Any decision at work, particularly if there’s a decent amount of money involved, is a career move. Your reputation, your future earnings, your livelihood are all on the line.
And how will the wisdom of your decision-making be judged? In any B2B purchase, there is no such thing as the ‘right’ choice. But everyone in the decision-making group, your boss, your peers, your team, will all have strong hunches about what’s the right thing to do. To go against the grain would be brave, if not foolish.
Ask a different question
This insight changes how we think about our communications task. We can ask different questions. Instead of ‘how can we solve the challenges of a HR director?’, we can ask ‘how can I build consensus across a buying group?’ Or better still, ‘what will help my audience build status in their group?’
This difference is subtle, perhaps, but important. We are not trying to solve a series of individual problems for individual buyers. Instead, we are trying to create an environment in which consensus is easier.
I’ll give an example. It’s one of my favourite B2B marketing cases: how the likes of Eloqua and Marketo so successfully built demand for marketing automation software over the last ten years. What they did so well is convince everybody that automation was the future of marketing. Even when many organisations’ marketing functions and processes were not well placed to be automated. The result was a lot of expensive email sending platforms, which in B2B at least are only now, slowly, starting to be used well by the companies that bought them.
They did this by investing heavily in concepts like ‘modern marketing’ and the digital ‘buyer journey’. They appropriated the metaphor of progress – we must not be left behind – at a time when marketers were looking for ways to make careers for themselves and under pressure to show they were on the digital transformation train.
They gave marketers a few recognisable credos that matched the prevailing wisdom of the times. If you adopted these messages and repeated them to your boss, your peers and your teams, you would look smart. They helped to build a consensus; one which the whole group benefited from.
This is the B2B equivalent of what Kevin Simler calls ‘cultural imprinting’. The idea that what we buy says something about us. Simler argues that advertising can manipulate this idea, and often works by strengthening associations between brands and certain ‘cultural signals’. This only works for some categories: those where other people will notice you using a brand and may make judgements about you as a result. I struggle to imagine an environment in which this kind of judgementalism is more likely to happen than with the decisions people make at work.
So next time you’re thinking about how to influence a group B2B decision, try putting aside the personas and thinking about the whole group. Consider messages and motifs that will make your audience look good to their audience. Consider the optics.
David van Schaick, CMO at The Marketing Practice.

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As Resy scales marketing post-Amex sale, its CMO is holding media in-house- Tempemail – Blog – 10 minute

Nearly a year after its sale to American Express, restaurant reservation platform Resy plans to expand its marketing efforts in a bid to boost brand awareness. Its chief marketing officer plans to keep buying media in-house throughout it all.
Amex bought Resy back in July 2019. Acquiring the brand meant the finance co could offer its members dining experiences and benefits akin to those in its travel portfolio; conversely, it offered an undisclosed cash injection that would allow Resy to scale.
Chief marketing officer Victoria Vaynberg came on board from ABInBev just over a year before the deal went through. She spent the past year building Resy from a proprietary CRM software package with a logo into a fully formed brand with design guidelines, a marketing plan and a supplier-friendly lead-in line: ‘Discover restaurants to love.’
“We have a really behind-the-scenes, insider lens in the industry – we are real partners with the restaurants,” said Vaynberg. “We’re not a media company. We’re not dependent on ad revenue. And that’s nice for us because we’re not here to write reviews and critique partners.
“We’re here to share who the restaurants are, their stories and why you should go dine there.”
Now, with the support of Amex, she is ready to launch Resy’s first paid media blitz. Aside from hosting an expanded raft of foodie events under the banner of ‘Resy-curated experiences’, the platform is investing in brand awareness campaigns across a number of local markets nationally.
“That’s really going to expand, and that’s where the Amex component helps,” she said. “We’re really going to be scaling this year, so you can expect to see more standard marketing campaigns and more brand advertising going forward.
“Women of Food and Off Menu Week are also our two signature [events] series and because they are national, they’re also treated as brand campaigns.”
Vaynberg is a digital marketer through-and-through, so it’s perhaps unsurprising she began Resy’s first foray into media buying without the help of an agency. Yet despite the growth of her team, her budget and the company’s targets, she’s finding the need to be prudent with ad spend lends itself to the in-house model.
“At ABI, we had massive digital budgets and I could play around on any platform. We don’t have that luxury,” she said. “When your budgets are small you want to use them really wisely, so to be able to have end-to-end control is really helpful.
“We probably lose some savings but … media agencies prioritize the big brands for savings anyway. And of course, we have people at Facebook and Google who we can ask for help along the way.”
Vaynberg’s goal for 2020 is to make a splash in digital video – a platform Resy has, so far, shied away from. A video “anthem” that aims to clearly establish Resy’s brand is currently in the works.
She’s also pushing her team to be “much more precise in our segmentation” and become more vigilant when it comes to watching where programmatic spend is going. Meanwhile, the thoroughly digital Vaynberg has been surprised by how much time she’s spent buying out-of-home.
“We did billboards with a brand awareness campaign in Chicago in early 2019 and now it’s one of our top markets,” she said. “So, I guess you have to argue it works.”

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What is Marketing Automation? | Trends Worth Acting on in 2020- Tempemail – Blog – 10 minute

If you’re alive and breathing in 2020, there’s a 99.99% chance you’ve received some sort of communication that was automated.
Get a confirmation email after your Amazon haul?  Or a reminder about the achingly expensive Le Creuset pot seated atop the virtual wish list you “accidentally” sent your mom? Those messages were more than likely set up by a marketer.
So, what’s this voodoo magic letting them send thousands of messages at the click of a button?
It’s called Marketing Automation and it’s becoming the bread & butter of successful marketers today.

The goal of marketing automation? To deliver the right message, at the right time, to the right person through the right channel.

So, what is Marketing Automation?
It’s defined as the software and technology that enables businesses to set up strategic communications across multiple channels as a means to generate leads, increase sales, and drive growth.

In a nut shell, it’s a tech-savvy way to optimize your campaigns and achieve marketing goals.

Tracking Metrics is an invaluable part of marketing automation; marketing teams now have unforeseen visibility into their campaigns. With this technology, marketers can track analytics for email, social media posts, landing pages, and other assets. Afterwards, all this data gets stored in a database for customer relationship management (CRM). 
Why should I use Marketing Automation?
Unlike some time ago, when businesses considered Marketing Automation as a “nice-to-have”,  it’s  gained recent steam as a necessary tool that over half of all businesses today leverage for growth.
It allows marketers to use analytics along with CRM data to improve their campaigns. Wouldn’t it be great to see what needs fine-tuning in your marketing efforts? You can create audience segments, personalize content, and update your strategy – but, how do you know if it’s all working? Marketing automation also lets you perform A/B tests. The more you test, the more feedback you’ll receive. The more feedback you receive, the more you can tweak your marketing campaigns to yield the results you want.
The benefits of marketing automation have been catching the attention of CMO’s and CEO’s for some years now – and are applicable to companies of all sizes. Here’s how:

Automating your marketing communications lets you skip out on tedious, repetitive tasks.

Creating content based on A/B tests gives you insight to improve what you send out to your audiences.

Defining audience segments provides an opportunity to market relevant content to specific groups of leads or customers.

Tracking all your marketing communications gives you real-time visibility into campaign performance to speed up the decision-making process.

Personalizing content using CRM data gives your leads or customers a specialized user experience that keeps them engaged.

Targeting specific leads with specific messages will ease them down the sales funnel and ultimately help them convert into customers.

 
Marketing Automation Trends to Drive Real Growth
The industry of Marketing Automation has seen substantial growth within just a few short years – and is still evolving.
Since its birth, Marketing Automation has shifted from an assisted user journey tool to encompassing the entire customer experience – from beginning to end and even after that.  As the number of companies offering these services multiplies and the cost of using them becomes more affordable than ever, companies should pay attention to developments in the Marketing Automation field to make sure they’re really capitalizing on all the benefits it can bring. 
Here are a few trends worth acting on in 2020.
#1 Hyper-Personalization – When brands are frustrated that users don’t seem to be responding to their messages, it could be because they’re too vague, sent at the wrong time or that the content is completely off the mark. Today companies are moving far beyond just using a first name in an email. Customers are demanding that the brands they interact with know what they do and don’t like –  to when they prefer to receive (and not receive) messages.

In exchange for more relevant content, users will reward you with more meaningful engagement.

In the digital space, you’re privy to so much more data than you know – use it wisely! #2 More Mobile – For the first time ever, mobile ad spending has surpassed desktop – and will continue to dominate as the new primary device for consumer decision-making. More brands are looking to target a growing younger demographic that spends over 5 hours day consuming mobile content.
With so much information available at our fingertips and users who are “spoiled for choice”, businesses should work to integrate more mobile-exclusive content into their Marketing Automation to help with lead nurturing, conversion and retention – in a space where it matters to them most. #3 The Rise of A.I  –  While it can feel rewarding to receive myriad data from your users, how it’s interpreted and ultimately used is what separates marketing automation from great marketing automation.  The year 2020 will see a sharp uptake in the number of companies using artificial intelligence and machine learning to better reach potential and current customers. By programming machines to work smarter, more marketers are gathering and using data to better anticipate, act on, and correct any problems their audience might face – giving them a jump on their competition. #4 Chat & Voicebots – While a catchy CTA might be enough to hook a digital visitor into visiting your platform, they’ll likely feel bamboozled if it leads to a confusing or lackluster landing page. Instead of trying to extract a lead’s contact details like an amateur dentist pulling teeth, or overwhelming them with paragraphs of technical information – try adding an interactive tool like a chat or voice bot. This one-on-one, human-like interaction can encourage users to engage with your brand more meaningfully, help convert leads and increase customer satisfaction.
As you see, the list of why marketing automation is great continues to grow.
You can download my Free ebook on everything you need to know about Marketing Automation.
 
Note: This article was originally published in April 2018, but was revised due to new information on the subject.
Read more about Marketing Automation:
Why choose Marketo… The Second Time Around

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Amazon, Coca-cola, Birdseye, Tinder, Shell: Meet Tempemail Marketing Awards 2020 jury- Tempemail – Blog – 10 minute

Sky, Tinder, BrewDog, Hearst, British Gas, Coca-Cola, Amazon, Funko and Asda are among the many brands coming together to judge Tempemail Marketing Awards 2020.
These awards celebrate the most effective marketing strategies and campaigns over the past year.
Some of the past winners have included: Universal Pictures, Atlantic Studios, Heineken UK, Diageo, Volkswagen Financial Services, KPMG, Facebook, WaterAid, Samaritans, Hyundai, Superdrug, Johnson and Johnson, The Trash Isles, Vodafone and Curry’s PC World.
Submissions will be judged by experienced marketers from some of the best-known brands in the world.
Who’s who?
Below are nine of this year’s jury members, with further names to be added daily:

Shell
Carolyn McKeever
global head of downstream marketing communications

McKeever is Shell’s global head of downstream marketing communications. Her team are responsible for the communication strategies and creative executions for Shell’s multibillion-dollar Retail, Lubricants and New Energies businesses spanning 40+ markets globally. She also leads the capability programme on Integrated Marketing Communications and is committed to maximising professional consistency and competence within Shell’s global and local marketing teams. Prior to working at Shell she was with Boots, Zurich and OgilvyOne.

When judging awards, I look for three things; is there a real insight and did the work, work (a.k.a results), did the work build the brand? Not just drive short term fame or standalone impact, and was it Creative? Ideally original (somehow), simple and brave. Looking forward to what 2020 brings!

Birdseye
Steve Challouma
marketing director UK

Challouma is marketing director for the Birds Eye, Aunt Bessie’s and Goodfella’s brands in the UK. He has spent over 20 years in the FMCG industry, starting his career at Unilever where he spent 10 years – and working his way through a range of international and local roles at Birds Eye.

These fantastic awards bring the best of the industry together and provide an inspiring platform from which to evaluate brands and agencies at their pinnacle, which can be an inspiration to all of us in the industry to raise our game and bring best in class marketing effectiveness. This year, I am hoping to seen even more consumer insight and creativity in the ideas and execution – and brands which leverage their cultural relevance to create effective consumer connections and emotional response.

Audible
Matthew Parker
brand marketing director

Parker leads the brand marketing team at Audible UK. Responsible for growing the business by increasing brand awareness, perceptions and demand, he owns all aspects of advertising, creative, brand, social, agency management and creative research. Highlights include significant growth of Audible’s brand and business via some great campaigns, leading some lovely and talented colleagues and once chatting to Thomas Turgoose in the lunch queue.

Because I really, really, really like chatting about creative work. I like speculating about the brand direction, creative teams and media strategies as if they’re characters in an epic drama. I like thinking about what the brief might have been, why the brief went that way and not some other way. And ultimately, I like thinking about what a predictable, ordinary response might have looked like and then seeing what breaks out and goes beyond.

RBS
Emma Isaac
brand marketing director

Isaac spent the first decade of her career at British Airways – holding various commercial and operational roles before making her way into marketing to head up brand strategy and marketing planning. More recently, she has spent three years at Barclays as global director of brand and marketing before joining RBS in June 2016. Isaac is now brand marketing director for all RBS brands – Royal Bank of Scotland, NatWest, Ulster Bank, Coutts, Adam & Co, Lombard and Holts.

I’m looking forward to seeing entries from across the industry that evidence compelling insights, leading to brilliantly original thinking and genuine results. Mostly, I’m hoping to be inspired!

Eurotunnel
Jae Hopkins
sales and marketing director

Hopkins joined Eurotunnel in 2017 and is at the forefront of the company’s mission to embed the brand firmly in the UK psyche as the go-to way to drive to the continent. And to extol the virtues of the 35 minute shuttle journey as the best way to increase holiday and short-break options for folk on either side of the English Channel. Jae previously increased sales and brand-awareness at Exodus Travels, where she had some amazing adventures, including climbing Kilimanjaro.

I always love being a judge for awards – it’s a real privilege to see the very best of people’s work, with the evidence of how it touched the audience it was aimed at. Of course immediate effectiveness is a great measure, but it’s often innovation, creativity, targeting and resonance that make for award-winning marketing and long-term, sustainable business success. I’m hoping to see a good mix of those things in the entries that jump out and shout “pick me

Cazoo
Lucas Bergmans
brand director

Bergams is currently brand director at Cazoo, a used car start-up founded in early 2019 with a mission to transform the way people buy used cars. Cazoo has secured over £80m in funding and will launch national advertising in February 2020. He spent the first 15 years of his marketing career on major FMCG brands such as Old El Paso, Haagen-Dazs, Heineken and Pepsi. The last four years have been spent in brand leadership roles at MoneySuperMarket and Aviva.

For me, the best kind of Marketing is simple, memorable and rooted in a clear insight about the target audience. I’ll be looking for ideas that I’ll want to be talking about in the pub and don’t need to be decoded or explained.

Shiseido Group
Alicia Grimes-Gibson
marketing director, Dolce & Gabbana Beauty, UK & Ireland

Grimes-Gibson is marketing director, fragrance for the Shiseido Group UK. Her responsibilities cover Dolce & Gabbana Beauty, Issey Miyake, Narciso Rodriguez and Elie Saab fragrances. She has spent the last 15 years of her career working across different marketing roles in premium beauty, retail, corporate gifting, hotel amenities and spas; including a stint as a freelance beauty writer for her local newspaper.

I would be looking for innovation and engagement; an entry that truly challenges the status quo by thinking outside of the box to really engage the audience and capture the imagination. The sort of campaign that will go onto be a case study within the industry.

Sloggi
Anna Stark
head of marketing

Stark brings a broad range of senior marketing and management expertise from the branded apparel industry, having previously worked for numerous multinational brands across sportswear, footwear, and lingerie. Currently she works as the director of marketing across Northern Europe for Sloggi bodywear. She has been a key figurehead in repositioning the brand from an older audience to a younger demographic, with an all encompassing overhaul of the brand and product strategies. The business unit has consequently posted positive growth for several years consecutively.

I’m expecting to see digital-first mindset campaigns which are innovative and creative in their storytelling, genuinely enhancing rather than distracting from the consumer experience with authentic content. They will obviously work really well within a small screen context, and will demonstrate an integration of many disciplines to optimize and measure marketing’s impact. Eg.AI and perhaps augmented reality. I’m also expecting to see a lot more purpose related marketing content, where clients are giving a lot more than just lip service to causes and this is becoming a primary versus a secondary objective. The most impactful campaigns will be emotionally charged, real, and authentic in their delivery.

Reach
Jo Bacon
CMO & director of invention

Bacon is chief marketing officer and director of invention at Reach, the largest news publisher in the UK. She is responsible for marketing, comms, insight and creative content campaigns. She has vast experience managing UK and global brands across the consumer and media industry, both within agencies and as a client.

I am really looking forward to seeing work and thinking “That is great, I wish I’d done that..”; to seeing fantastic insight in the work that made the brand relevant to today’s audience. Ideas that identify the brand’s place in the world and go beyond their space to create real resonance. Showing proof they really worked and engaged audiences.

The deadline for the awards has now passed, but you can still enter by applying for an extension.
Partners of the awards are Modo25 and the Financial Times.

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5 Ways Your Marketing Funnel Is Exactly Like Your Dating Life – Blog – 10 minute

Marketing, at its core, connects the brand and the customer. We meet the customer, get to know them, ask questions, and nurture the relationship forward. Doesn’t that sound a lot like dating? 
Our challenge is to develop the relationship forward, whether it’s through branding, content or any other part of the experience. The customer responses, at any touchpoint, determine where the customer is in our marketing funnel, where they are on their journey, and how we should approach them. 
Replace “marketing” with “dating” and “customer” with “date”, and the analogy is clear as daylight. It’s actually a really useful way to approach marketing. 
Want a solid relationship? You need your customers to be successful and become your raving fans – and for that to happen, you need to create exciting experiences and foster your relationships.
You don’t want to be pushy or clingy or irrelevant. If you are, you’ll lose them – your dropout rates will be huge and you’ll have to reevaluate your messaging or offering. 
Just as in marketing, love has five goals: attract, convert, nurture, close, retain. And for the love of your dating life, or your marketing funnel, follow them closely:
1. Awareness
You’ve just met. You have their attention. They grow familiar with your brand, but your intentions (or offering) aren’t just clear yet. It’s vital to share who you are and how you can help them solve their problems. It’s about them, not you. 
What to do (and to avoid): Use their favorite formats! Talk to them through blogs, social media, FAQs, or video tutorials. This isn’t the time for your sales pitch (i.e. the marriage proposal). Have some empathy and practice active listening. Focus on their needs, educate them, and establish trust. Your goal is to attract attention, spark interest and most of all, please, be authentic. Isn’t that the foundation for any relationship?
2. Consideration
Yes, we’re moving forward! Both parties are interested in developing the relationship. There’s a real sense of connection and meaning, and more personalized information is being exchanged. The more in-depth it is, the higher the chances of engagement. 
What to do (and to avoid): Stick to the formats that worked for them in the past: blog, respond to social media or emails, or why not offer them a free trial (no commitments yet)? Let them determine if the value is there. 
Get to know your prospects better. Avoid blanket approaches and personalize your messaging. You should already know what their pain points are, so offer exact solutions. And don’t leave them hanging; be timely with your responses if you’re serious about this.
3. Intent
We’re now beyond texting and phone conversations. You go to dinners, movies, concerts. Have you even Netflix and chilled already? OK, skip to the world of sales and marketing. At this point you’re doing demos, walkthroughs, offering e-guides, case studies, and giving them real thorough trials of whatever it is you’re selling. Show them your value; the Why and the How are paramount to this stage.
What to do (and to avoid): Yes, this may still seem more serious than it is, but the customer is truly evaluating if there’s a good match. Whatever doubts or objections there are, handle them quickly and effectively with a no-nonsense approach. They are interested but not yet 100% convinced. Find out what’s missing and fill the gap. 
4. Evaluation
Looks like you may have this wrapped up. This is the final chance to prove you’re a match. The customer may be weighing the pros and cons, pricing and longevity of the relationship. But you know what? They are probably doing the same with a competitor too. Help them choose you! Ask questions like: What do we need in order to make this the best decision for your business? How do we compare to the competition? How can we go the extra mile?
What to do (and to avoid): Encourage them to talk and to open up. What are they missing? What are the obstacles to their decision? But don’t forget that this all has to be done tastefully, ensuring the best experiences for the customer. If you’ve been honest, responsive, and helpful from the beginning, you will be the go-to person for questions when it’s decision time. 
5. Conversion
It’s decision time! Be 100% confident in the service you provide, ensure you’ve shared all the key information they need, and create the best possible scenario for them to choose you without obstacles. You can already start thinking about the bright future ahead. 
What to do (and to avoid): They know and trust you. Be persistent and confident, but not pushy, needy, or greedy. Remind them of your shared values, hint at the exciting future ahead, and highlight the benefits if needed – you got this! 
The Takeaway 
And now just as you finally wanted to take a break, the customer journey continues far beyond the sale. Always have your customer’s success as your top priority. Don’t contact them only when they’re up for renewal or when a new product is launched. Maintain the trust you’ve built. 
Have a customer nurturing strategy so you stay in regular contact. If you stay customer-focused, you’ll build brand advocates and let the good word spread further. 
Always impress with top-level service. And remember, they aren’t just buying solutions, they are buying experiences. The better experience you create, the longer and happier the relationship will be.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Your Dating Life Is Exactly Like Your Marketing Funnel – Social Cast Ep. 10 – Blog – 10 minute

First dates are a time for getting to know your love interest. Understanding the baseline of your partner’s wants and needs prepares a relationship for success, while the same holds true for client relationships in marketing.
In many ways, clients have a similar wishlist of desires that a new partner would. Typically, one seeks out a person who models honesty, understanding, patience, and effort. In marketing, this can be manifested through listening to the client and respecting boundaries.
Ultimately, practicing authenticity encourages a strong foundation and encourages long-term client retention. In dating, many of us struggle to keep the spark alive further down the relationship funnel. Similarly, in marketing it becomes a challenge to maintain a customer who is enthusiastic about the product they’re receiving.
A fantastic tool to combat this is by consistently providing the customer (or partner) with valuable information that will support them in achieving future growth or success. In marketing, this can mean being honest about your brand, while in dating it’s about being supportive of your partner’s aspirations.
Whether you’re spending this Valentine’s Day in the office or on a romantic date – or both – these tips will assist you in marketing and in love.

Are You an Overworked Social Media Manager Trying to Plan a Vacation?
Watch the Video

Some of the interesting comparisons we discuss in this episode include:

How can marketing strategies benefit from a relationship timeline?
What can dating goals teach us about long-term marketing expectations? 
How do ethics and honesty play a role in client retention?
How do personal relationships compare to a user journey?
What are the similarities between dating and marketing wishlists?

About the Social Cast:
Socialbakers’ podcast series tackles some of the most challenging and interesting aspects of marketing. Our experts offer tips, hacks, and advice on almost any marketing subject you can think of.
You can subscribe to our podcast on the following platforms:
In the previous episode, we spoke to expert Matt Shealy about how to build a top-notch remote marketing team. You can listen to that episode here, watch it here, and read Matt’s piece about the subject on our blog here.
Stay tuned for new episodes! 

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

International Women’s Day 2020 Tempemail Marketing Inspiration & Templates – Blog – 10 minute

International Women’s Day 2020 will be celebrated on Sunday 8 March. This holiday is a global event recognizing women’s political, cultural, social, and economic achievements all over the world. But what is international women’s day, and why should you send an International Women’s Day email?
International Women’s Day 2020 Theme
The International women’s day theme for 2020 is Each for Equal. This year, we are promoting equality for all, and striving to build a world free of prejudice and stereotypes.
Source: www.internationalwomensday.com/Theme
On March 8th, the world will be collectively celebrating women’s achievements and making a step forward towards a gender-equal global society.
If you want to read more about this year’s campaign theme, check out IWD’s official website.
The International Women’s Day hashtag will be #EachforEqual. And the official pose is illustrated in the picture below.
International Women’s Day Tempemail Campaigns
International Women’s Day email marketing is more fun than you would think. This global celebration brings people from all over the world to honor and recognize women. And the ways to do that are infinite. Whether you are having a big promotion on the best female products, or donating your sales proceeds to a charity, or simply wishing your customers a happy international women’s day, in this post, you will find the International Women’s Day email inspiration you were looking for. All of the emails were sent on International Women’s day in the past 2 years (2019 and 2018), and we will keep updating these examples with 2020 International Women’s Day emails.
Wish Your Customers a Happy International Women’s Day
Here’s a simple yet elegant and effective email for women’s day: a “Happy International Women’s Day” Tempemail from Jarbo. The email starts with headline wishing subscribers a happy IWD and continues with a heartfelt message going straight to every reader’s heart. You can get inspired by the email copy in this example as a sample email message to celebrate International Women’s Day.
Celebrate Strong Women (Including Your Employees)
In this email example, Weighting Comforts chose a very elegant and impactful way to celebrate women’s day by sending their subscribers an extract from a blog post where they honor their female employees.
They start with a solid International Women’s Day email greetings (a.k.a. Happy IWD). Once the subscriber clicks on the “Read More” Call to action, they will be redirected to a landing page with similar design and images, where they feature remarkable women from their staff.
While we are on the subject of celebrating your own female employees, here is another IWD email example of a brand that knew exactly how to combine celebrating their women-led company and promoting their products.
This next email campaign is truly unique and creative, despite the simplicity of the email design and layout.
Endource chose to share with their audience inspirational resources all about women quoted directly from their female employees. The email resembles a newsletter structured in 4 main sections:

I’m following … an inspirational female artist
I’m interested in … events and conferences that empower women
I’m reading … a life-changing book about female power
I’m wish-listing … a fashion item where the proceeds will be donated to a women charity non-profit

These are only a few examples of what you can include in your International Women’s Day email.
Another Internation Women’s Day email coms from BB Dakota. In this example, the company asked its employees who their “superwomen” were. And featured their answers in this lovely email template.
Here’s another take on introducing your powerful female employees.
Donate to a Women Non-Profit
What better way to drive more sales while supporting a good cause to celebrate International Women’s Day? Your customers will take advantage of this opportunity to help you make a positive impact on society while getting to know your brand as a socially responsible corporation.
This next example takes a different approach. The company chose to support one of their vendors who employ women from rural areas in Africa (country not specified) and encourage their customers to buy jewelry made and sold by this brand. By purchasing a piece of jewelry, subscribers would be making a remarkable impact on these women’s lives. This is how they did it.
We love this next email example. On International Women’s Day, Dress for Success and Shhhower Cap partnered on a global campaign to empower women and promote their financial independence. And for that amazing cause, Shhhower Cap sent this cool email telling their customers all about the campaign and urging them to purchase shower caps between 2 pm-3 pm: $3 out of every purchase will be donated to the initiative. Here’s how they pulled it off.
Promotional IWD Emails: Discount Codes & Coupons
You can take advantage of this special day to hold a sale on specific items from your store. Here are a few emails to serve you as inspiration.
Let’s start off with this cool looking email from a sports-wear brand honoring strong and driven female athletes.
The colors used in this email template, as well as the animated GIF add a dash of energy and spontaneity that ties perfectly with the email theme.
International Women’s Day Tempemail Subject Lines
Here are 32 compelling email subject lines for your IWD campaign:

Happy International Women’s Day ♀
Let’s Celebrate Today, and Everyday.
Treat yourself on IWD!
Happy International Women’s Day! ♀️💚
Happy International Women’s Day!!! 🌎
Happy International Women’s Day!
20% Off Workwear | Happy Women’s Day!
Times ticking. Help us donate to [Non-Profit Organization]!
who run the world?
Who Runs The World, 👧 !
Celebrate International Women’s Day in style 👭🏽
Happy International Women’s Day 💅
Happy #IWD2020 from [Brand]
ENDING NOW: Our International Women’s Day Event
💜 HONORING [Brand] FEMME 💜
Be the Strength You Want to See in the World
A Day for You, Styles for You
Celebrating International Women’s Day With [Influencial Woman Name]
Who’s Your Super Woman? 👑
Be a Queen Today & Everyday
Celebrating YOU.
This one goes out to all you ladies! 💃
Meet Our Amazing [Brand]’s Women | 20% off their FAVORITES with code
Celebrating Strength and Resilience
Join Us in Celebrating International Women’s Day!
Celebrate International Womens’ Day
Inspiration for International Women’s Day
Celebrating #EachforEqual
Celebrate International Women’s Day with free shipping 💕
10% Off Women’s [Product] of the Month – Happy Women’s Day!
International Women’s Day | $8 for all
♡♀️ International Women’s Day ♀️♡

What Not to Send in Your International Women’s Day Tempemail
In this section, we wanted to show you a few examples of emails sent on IWD that we thought were a bit off.
One Tempemail, Two Messages
I have to admit that I am a bit skeptical about the way this company handled its international women’s day campaign. They started their email perfectly, with an authentic picture from one of their tea fields filled with women workers, and accompanied it with a headline “On International Women’s Day, we honor the women who make our cup of tea possible”. The headline is pure and heartfelt. So far, so good.
However, this brand goes on to offer a discount code on their teas as a way to show gratitude to their customers. Confused? Yeah, so are we. Clearly, this email is sending 2 different messages at the same time: honoring their female workers and promoting a discount code on their products.
We would advise choosing one message for each email. Or at least, mention that the proceeds from the purchases made through this email would go to helping out the women you are honoring.
Here’s an example from a brand who knew exactly how to do both. They start off their email by highlighting the extraordinary women who help them make their products and go on to showcase these products and encouraging subscribers to purchase. Without sounding too salesy, this brand was able to honor their hard-working employees and make a sale at the same time.
Bad Tempemail Design
Elegant and beautiful email design is crucial, and not just for International Women’s Day. If you want to create a successful email campaign, you should make sure that your email message is translated into the best email design possible. To attract and maintain the attention of your email list, you need to choose your email color palette perfectly and think of the best email layout and structure that leads your subscribers straight to your CTA.
This email is an example of bad email design:

Too much text stuffed with little to no room to breath
Bright red that distracts the reader (and hurts the eyes)
Small CTA button that goes unnoticed

Not to mention that the whole email is an image, but just in case the user has deactivated images in their email client, this brand includes a plain text version of the email underneath the image.
Yet, it’s so easy to design HTML emails in a quick way, even if you don’t know how to code emails. Using an email template builder, anyone can create an email template online, design newsletters, and make successful email marketing campaigns.
International Women’s Day Tempemail Campaign Resources
You can find plenty of free resources that will help you design a gorgeous email for IDW. If you are looking for International Women’s Day images, you can check out Unsplash or Pixels that offer hundreds of free stock images and photographs.
If you are unsure about what colors to use for your email, you can try out Coolors, a color palette generator that will provide you with color schemes and color combinations that fit well together.
International Women’s Day Quotes
You can use these inspirational quotes and proverbs about women to write a fun and meaningful email copy.

“Elegance is when the inside is as beautiful as outside.” Coco Channel
“One is not born a woman. One becomes one.” Simone De Beauvoir
“Beauty is about being comfortable in your own skin. It’s about knowing and accepting who you are” Ellen Degeneres
“The most alluring thing a woman can have is confidence”. Queen B (Beyoncé)
“There is no limit to what we, as women, can accomplish” Michelle Obama
“A strong woman stands up for herself. A stronger woman stands up for everybody else.”
“I am not your little princess.” Daenerys Targaryen

Wrapping Up
Women make up half of our society, and to celebrate their achievements means celebrating our society as a whole. A society where women are successful and independent is a prosperous society. Sending an email campaign on Internation women’s day is not only a way to connect with your female customers on a more personal level, but it’s also a way to show that you care about women’s rights and stand up for equality. It only takes a few minutes to create a great email campaign, especially using Chamaileon. Try it out for free, and make your impact today.

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Del Taco’s former marketing VP returns as CMO after 17 years- Tempemail – Blog – 10 minute

Del Taco has hired its former vice-president of marketing as chief marketing officer, welcoming QSR veteran Tim Hackbardt permanently back to the business after 17 years.
Former KFC chief marketing officer Barry Westrum previously held the role, having joined in 2017. Del Taco did not comment on his status with the company at the time of publication.
Hackbardt has clocked up more than 27 years in the restaurant business. He most recently held the title of chief executive of strategy consultancy BrandTrip Partners, which counts Del Taco as a client among previous employers such as Johnny Rockets, BJ’s and Pieology.
He was vice-president of marketing at Del Taco from 1999 until 2004 and has consulted with the company on a “range of projects” over the past five years, according to a company statement.
Hackardt will be responsible for Del Taco’s marketing across its 580+ locations, reporting to president and chief executive John Cappasola.
“We are pleased that Tim has rejoined Del Taco permanently as our chief marketing officer,” said the chief exec. “Over the last three decades, he has successfully driven strategies and innovation to attain one of the best track records in the industry for consistent, long-term performance.
“Tim also has a deep, hands-on appreciation of Del Taco’s differentiated QSR+ positioning and of the importance of being nimble. I am confident that he will be a tremendous asset to our company.”
Hackbardt added “I am excited to be returning to Del Taco on a fulltime basis and to be resuming my work with the company’s talented management team. We have an incredible opportunity to take our distinct platform of fresh food, value, and convenience to build unique experiences that will drive strong consumer loyalty and increased visit frequency.
“I look forward to helping Del Taco reach new levels of growth and market share.”

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The Growing Importance of Brand Loyalty in Modern Marketing – Blog – 10 minute

In short: brand loyalty is the affection, fidelity, and commitment a consumer has for a brand or product. Back in the 90s, in the prehistoric time before social media, marketers had a lot fewer resources at much higher costs to communicate with consumers.
Due to the high costs of media, such as magazine ads, back bus banners, TV ads, and radio ads, the advantage of brand exposure was for those who had high budgets.
There was not much room for building brand communities, better understanding the audiences’ behaviors, or receiving timely feedback on their products (if you haven’t noticed, these are all benefits of social media that we often take for granted).
Yet, it was not uncommon to hear about brand loyalty and the extremes consumers would go to to acquire a loved product. At that time, brand loyalty was expressed in ways that are uncommon today – think of Heinz lovers who would travel long distances to buy their favorite ketchup or Coca-Cola lovers who would never taste a drop of Pepsi, no matter what. Apple aficionados who spend hours in line to get their new model of iPhone or, going way back, Atari fans who would wait endless months for a new game to be launched.

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Brand Loyalty in Modern Marketing
Communicating a company’s identity – who they are, what they do, their values, and how they help consumers – are part of brand marketing activities. It takes time, effort, consistency, and a deep understanding of a particular consumer segment to establish a crucial part of the brand-consumer relationship: trust.
In modern marketing, establishing trust with consumers requires much more than these brand marketing activities. Brand reputation in the age of technology means consumers are also looking for how brands communicate with their communities, how transparent they are in solving consumers’ complaints, and even how they position themselves when it comes to social issues such as climate change or gender equality.
Image Source
As with any relationship, trust leads to loyalty. And while loyalty is hard earned, it’s a long-impact activity. It is gained when there are problems: a new mobile phone that will not work properly, terrible service at a restaurant, an overcharge on a credit card, a late flight that messes up vacation plans. 
Brands need things to go wrong so they can earn trust and loyalty. It is in the middle of a crisis that you really get to know a brand (and a person as well). The good news is that while social media helps to amplify the voices who complain, it also amplifies the brand that responds. Brands that delete complaints, have long response times, or do not respond to issues on their social platforms are on the opposite path to brand loyalty. 
All of the activities that define brand marketing activities (identity, image, values, personality, positioning) are annulled if the brand is not able to gain and retain the trust of consumers. Brand loyalty thus becomes the result of a well-established brand identity combined with the delivery of quality products/services, and most of all, trust. Trust and brand loyalty walk hand-in-hand, and both can only be achieved via a robust customer experience, transparency, and aligned values.
The Example of Nike
Nike took a very big risk in 2018 when it aligned its brand with the football player Colin Kaepernick in a campaign titled “Dream Crazy”. The controversial campaign triggered angry consumers who burned, cut, or ripped Nike clothing as a statement against the brand aligning itself with the athlete.
Image Source
The brand knew it could gamble with such a controversial positioning because it has built its brand to the point that loyal consumers would not only stick by their side but also admire and celebrate the courage and the values the brand was demonstrating through this marketing campaign. Nike fans who destroyed their products were not really loyal to the brand, were they? After all, loyalty is also a result of shared values.
Critics had a lot to say about Nike’s decision: they are going to lose customers; people do not want brands to take sides on controversial issues; it is not the place for a brand to make a political statement; the brand is going to lose their loyal fans. But the result was surprising to those outside of the organization, but perhaps, very expected for their marketing team: Nike stocks went up and so did the sales of their direct sales channels.
The commercial was even named outstanding commercial at the Creative Arts Emmy Awards. It was the first time Nike won the award since 2002.
The Takeaway
This story illustrates the importance of brand loyalty in brand marketing in this new decade. Authenticity, personality, and strong values matter more than ever. In a time where consumers are bombarded with marketing messages online and offline, global promotions, and infinite options, consumer loyalty is the result of a hard-earned trust gained by the brand. 
The challenge for brands and marketers when it comes to brand loyalty is that of maintaining consistency in their values, authenticity in their communications and nurturing relationships with their most committed consumers, all the while trying to move their consumers within the funnel from awareness to advocacy.

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Big Data Social Media Marketing For Engaged High-Converting Audiences – Blog – 10 minute

Social media is no longer just a tool for communication – it’s an integral part of life, and a place where businesses reach out to their targeted audience. 
Big data social media marketing became a hotly discussed topic in various industries, with marketers leading the way, and experts estimating that the volume of big data in the world will reach 44 trillion gigabytes by 2020. 
That’s an enormous amount of information that marketers can use to skyrocket the performance of their social media campaigns and get critical insights into their audience’s preferences. Because of its potential, the use of big data social media marketing is predicted to increase this year.
Users’ social media activity is a source of valuable information. By analyzing the content people post or interact with as well as their demographics, interests, and behaviors, marketers are able to draw actionable conclusions that help steer their strategies in the right direction.
All this is deep data analytics, and it’s only going to increase in importance as we move into 2019. 
Now marketers can plan their future marketing campaigns based on deep audience insights, and understand how to approach potential customers in a far more nuanced way. It’s hard to overstate the potential of data analytics for marketing so, of course, data analysis is becoming a top priority for many companies.
Social Media Strategies and Big Data
Big data allows marketers to predict how effective any future marketing strategy might be and evaluate current strategy too. 
Data analysis helps ensure strategies are aligned with objectives and boost all-important ROI. According to research, social media marketing can bring you more than $2.00 of revenue for each dollar invested. Thanks to data analysis, you can estimate potential future revenue from each of your unique demographic groupings – and that’s a powerful thing.
It’s possible to monitor engagement and quickly determine if your campaign is burning out with your current strategy, and fix it fast. Companies can structure and analyze social media data, getting those crucial audience insights, and plan essential tactics in advance. They can sharpen targeting and create bespoke content that resonates deeply with the audience, gaining the engagement and ROI boost they’re looking for.
Big Data for Social Media Marketing – Across-The-Board Advantages
Some big data social media marketing examples:
Decision-making
Using big data, marketers can quickly identify the latest trends in social media, and make critical decisions with confidence. 
Big data social media marketing helps you understand how your audience feels about your brand, which users are worth communicating with, which content converts audiences, which platform to target audiences on and at which times. 
With an overview of demographics, creating strategy becomes easier and more precise, as does planning campaigns in advance, and meeting audience expectations.
Product Insights
Big data social media marketing also helps to predict future buying trends, patterns, what consumers want, what it should look like, and when they want it. Businesses can better understand and be prepared to deliver on customer expectations, almost before customers themselves know what they need.
Thanks to big data, you can analyze positive and negative product feedback and use it to improve the entire product experience.
Tailored Communication and Advertising
Now you can tailor your communication with your target audience, creating stronger connections and a more loyal, engaged community. 
Personalization is one of the biggest advantages of data analysis. Use big data to approach your customers in the right way, taking into account their preferences. Tailored communication with the targeted audience is going to become more crucial than ever as customer experience and community management increase in importance. In fact, many companies are already leveraging fully personalized marketing strategies.
Social media advertising is also becoming super-powered thanks to big data. Laser-precision targeting is possible based on audience interests, job titles, ad delivery times, and a host of other behavioral data.
Brands can hone their ad creatives to line up perfectly with the audience data they’ve analyzed to strengthen awareness, interest, bonds and loyalty with social media users, converting them into customers.
Effective Social Media Campaign Evaluation
Evaluate the effectiveness of your social media campaign by tracking the changes in ROI and other key metrics. As mentioned previously, split testing campaigns is crucial, even before launching them, thanks to predictive analytical tools.
Big data provides ultra-actionable insights and increases the effectiveness of campaigns before, during and after. Data analysis is no longer about stand-alone key metrics, it’s about drilling deeper into how data works as an eco-system, the relationships between different sets of audience data and the effect they have on one another.
Using Big Data to Improve Campaigns Performance
Let’s talk a little more in-depth about how social media campaign evaluation can benefit from big data.
Analyze audiences and create marketing personas to better tailor and target content. Understand the needs and preferences of your audience better than ever by combining data from various sources (web, social, mobile). Improve your content, make it highly personal and targeted.

Socialbakers’ AI-powered audience analysis tool defines accurate marketing personas for your business so that you can create more personalized campaigns that convert.
For example, Netflix uses data from millions of users from all over the world, analyzing habits and preferences over different geographic locations and cultures so they can deliver bespoke viewing content and fulfill customer expectations.
Many marketing campaigns fail because of irrelevant or poorly targeted content, and data analysis can eliminate this problem. 
Using proper analysis tools, you can personalize not only ads but also landing pages, offers, and emails campaigns. When you have so much audience data in advance, campaign launches become faster, smoother, and bring vastly improved results.
Get competitive insights to find out how your competitors are performing and learn where you can improve to get ahead of them.
Big data provides a crucial competitive advantage. Both well-established companies and new players realize the potential of big data social media tools for benchmarking their performance against direct competition and the market. 
These insights are critical to understanding how effective a social media marketing strategy really is. 
After all, you might think your content gets lots of interactions – but what if your rivals’ posts receive 2x more engagement? Getting this type of information is impossible without competitive analysis tools, like the one from Socialbakers that enables you to compare your performance against your main rivals and industry.

Use social listening and sentiment analysis to understand the impact of your campaigns and how they influence your brand perception. 
Sentiment analysis is a very effective method of social media analysis, also known as opinion mining – and sentiment analysis tools allow you to gather data on opinions and perceptions of your service or product, taking into account emotions and attitudes around brands.
More Data-Related Trends in Social Media Marketing
Influencer marketing
Brands can analyze influencers’ performance metrics and immediately exclude fake influencers with fraudulent data and artificially inflated follower numbers. This is essential to marrying the brand together with a best-fit influencer – one that will really expand reach, engagement, and boost conversions.
Search Engine Marketing
Search engine optimization is a popular marketing technique that largely depends on big data.
In search engine marketing, data is initially used to identify keywords. Marketers can access overviews of highly searched keywords using tools like SEMRush, and select the most relevant ones to include in their content. 
Websites and blogs that are properly optimized for keywords (and that meet a number of other SEO requirements, such as having the right amount of backlinks) have a higher chance of ranking well in search engines and winning more clicks. 
After a page has been optimized, marketers turn to big data again to track website traffic and conversions. By doing this, they’re able to spot bigger trends, and refine their websites to drive even better results.
The Takeaway
Data analysis helps brands optimize in so many ways. 
It allows marketers to better understand their online communities, to target the right audience demographics, to predict users’ behavior, and to quickly react to any issues. 
Big data improves strategy, decision-making, provides product insights, and facilitates the creation of perfectly personalized campaigns. That is why using big data social media marketing is bound to become a new norm. Don’t get left behind!
About The Author
Berta Melder is an experienced brand manager, currently associated with Masterra as a content marketing strategist. Being passionate about her job, she cooperates with different education courses covering a broad range of digital topics as a guest lecturer on a part-time basis.

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