EXCLUSIVE LIVE EVENT: How to Market in Unstable Times – Blog – 10 minute

Schedule of Events

4:00 p.m. (CET) Social Media Marketing and Team Management During a Crisis

Nardo Vogt, Pre-Sales Manager

4:20 p.m. Audience-Driven Content Strategy
4:40 p.m. Panel Discussion

Speakers
Nardo Vogt
Subject: Social Media Marketing and Team Management During a Crisis
Socialbakers’ Pre-Sales Manager, Nardo Vogt’s specialist topic is managing team communications during a social media crisis. 
He’ll walk you through how to keep your social media communications optimized and running smoothly, no matter the circumstances. 
Monica Raszyk
Subject: Audience-Driven Content Strategy
Socialbakers’ Director of Product Marketing, Monica Raszyk, will focus on how to feed the content machine during difficult times. She’ll show you how to keep putting audiences first, spot critical trends, and get the insights you need to keep creating content your audience loves.
This will be followed by a panel discussion, hosted by Socialbakers’ Director of Content Marketing, Mantas Ciuksys.
Bios
Nardo Vogt
Pre-Sales Manager, Socialbakers
In 2010, the world of professional social media marketing was still in its infancy. Facebook was six, Socialbakers was two, and Nardo Vogt used both tools to create and enhance social media content. First, in the field of journalism, and then in the agency world as editor-in-chief for one of Austria’s leading buzz marketing agencies – Ambuzzador. After ten years in Vienna, he moved to Berlin and went back to his social media roots with Socialbakers, where he supports our partners and customers.
Monica Raszyk
Director of Product Marketing, Socialbakers
Monica is the Director of Product Marketing at Socialbakers. Leading a team of product enthusiasts, she explores the challenges of modern marketing from every angle to define and deliver value messaging that everyone can rally around. A Media and Communications MSc graduate of the London School of Economics and Political Science, she focused her master’s thesis on personal surveillance of social media messaging apps. Yes, read receipts. People have a lot to say about them. She does too; just ask.
Mantas Ciuksys
Director of Content Marketing, Socialbakers
Mantas Ciuksys leads Socialbakers’ content marketing strategy and heads the social media team. He tackles content demand challenges every single day, including our Facebook and Instagram stories.

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Automated Machine Learning (AutoML) Market Advances At A CAGR of 43.7%- Tempemail – Blog – 10 minute

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The global automated machine learning (AutoML) market generated the revenue of $269.6 million in 2019, and is expected to reach $14,511.9 million by 2030, advancing at a CAGR of 43.7% during the forecast period (2020–2030). The cloud category under the deployment type segment is expected to record the fastest growth during the forecast period. This can be ascribed to the enhanced scalability and flexibility offered by cloud-based platform, where clients can customize solutions and services as per their requirements.
With the increasing popularity of online shopping, demand for personalized content is increasing, owing to customers preference for products to meet their specific demand. Personalized product recommendations help companies to increase average order value. Thus, to meet the evolving needs of customers for updated products, companies are investing heavily in new technologies to offer best product recommendations. AutoML solutions find patterns in customer behavior from clickstream data, prior purchases, demographics, browsing history, and previous product searches, and create 1:1 personalized product recommendation list that matches consumer needs and preferences.
The rising importance of effective product assortment in retail store network is expected to generate immense opportunities in the automated machine learning market. Choosing the right mix of products in a retail store is very important for retailers in order to meet the needs of customers and retain customer base. AutoML solutions can be ideal for retailers for effective product assortment. The solution can look at various factors, such as location, customer segments, weather patterns, store display space, and past sales records, to find out which products would be the best fit for a given store location.
Together, North America and Europe are expected to hold over 65% share cumulatively in the automated machine learning market in 2030. All the major investments are being recorded in the U.S., Canada, Germany, U.K., and France. Further, technological advancement, developed IT infrastructure, and increasing adoption of emerging technologies are some of the key factors driving the growth of the market in the regions.
APAC is expected to register fastest growth in the market during the forecast period. This can be attributed to the rising economic growth, increasing investment in IT infrastructure, significant adoption of emerging technologies, and increasing government initiatives toward the development of artificial intelligence (AI) technology.

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The Market For Cryptocurrencies Is Expanding Rapidly- Tempemail – Blog – 10 minute

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The market for cryptocurrency is expanding rapidly as corporate users in the banking, financial services, & insurance (BFSI) sector and government offices are increasingly adopting cryptocurrencies. Digital currency which is not regulated by any central authority is referred to as a cryptocurrency. No bank is involved in the transactions of these currencies and a decentralized system is in place for checking and validating every transaction. The concept of cryptocurrency became famous after the launch of Bitcoin, following which different companies started launching new cryptocurrencies.
Since many retailers started accepting cryptocurrency as a mode of payment, the adoption of blockchain devices has also increased. Blockchain devices are designed for handling the blockchain technology transactions and work in the same way as blockchain technology, i.e. decentralized system or decentralized ledger. The primary application of the blockchain technology is cryptocurrency. As per a report , in 2019, the global blockchain devices market generated a revenue of 0.3% billion and is projected to reach $23.5 billion by 2030, advancing at a 48.7% CAGR during the forecast period (2020–2030). Blockchain devices are used for both personal and corporate applications; however, the larger demand for blockchain devices is predicted to be created for corporate applications during the forecast period.
Different types of blockchain devices are point of sales terminals, blockchain smartphones, crypto automated teller machines (ATMs), and crypto hardware wallets. Some other types are blockchain gateways and pre-configured devices. Out of these, the largest demand during 2014–2019 was created for crypto hardware wallets, which are going to be the most in demand in the coming years as well, particularly because of the growing cryptocurrency market. As the number of transactions and cryptocurrency users are increasing, the requirement for securing cryptocurrency is rising as well. The users can use software-based and hardware-based wallets for keeping cryptocurrency safe. The fastest growth in demand is expected to be witnessed by crypto ATMs during the forecast period.
Several industries that make use of blockchain devices are retail, BFSI, transportation & logistics, government, travel & hospitality, and some other industries including IT & telecommunication and automotive. During 2014–2019, the BFSI sector created the largest demand for blockchain devices and the situation is projected to remain the same in the coming years as well. This is because, the blockchain technology is being utilized in the BFSI sector for different applications such as fundraising, loans and credits, payments, trade finance, and clearance and settlement systems. The fastest growth in demand for blockchain devices is predicted to be created by the retail sector during the forecast period.The demand for blockchain solutions is increasing due to the rising adoption of the blockchain technology by companies for strengthening their day-to-day operations and increasing security.
This is contributing significantly to the growth of the blockchain devices market. These devices provide the highest safety and security when it comes to exchanging money, data, and information. The BFSI sector is prone to frauds and errors related to money management systems, which is why the sector is increasingly making use of blockchain devices.

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Profiteering and loss: Should you market your brand during coronavirus?- Tempemail – Blog – 10 minute

Aside from the select few businesses that face an unusually favourable combination of circumstances in a pandemic, those who manufacture aspirin, face masks or provide home subscription services, for example, the situation as most now accept it is:
Every business is trying to survive.
Most ad or marketing budgets are going to suffer.
Opportunity for growth of any kind is sparse and brands are left with two options: cut costs or try to generate cash.
Inevitably, many will choose the first option; reduce spending, curb advertising and marketing and, at the very worst, cut jobs.
And then there’s the financially riskier second option. Spend in order to generate cash by putting the brand out there at this time to try and turn a profit.
The cost-benefit ratio
No one wants to spend more money than they expect to get back, and choosing to market a brand now means carefully considering the cost-benefit ratio. And at times like this, specific rules apply:

Brand perception is more precarious.
An increase in sales, no matter what you do, is less likely.

There isn’t much you can change about the unfortunate detail that fewer people are buying; when the public’s focus shifts to survival, consumption is reined in and there is less to be gained from ad or marketing spend. But carefully controlling brand perception can make a big difference to your chances of making a return.
The delicate balance of brand perception
While people expect to see brands advertise themselves, there are a few things to remember about the modern consumer.
They don’t like to believe that companies are profiting from their suffering.
If your brand is, or perceived to be, profiting directly from the global economic downturn, a winner among a world of sufferers, the consumer will see that you’re not playing the game fairly. This is the game where the consumer knows you want their money, accepts a level of persuasion, but doesn’t feel they’re at a disadvantage, such as being obligated to buy your goods or use your services.
They don’t like companies (Pepsi being a prime example) that cynically capitalise on issues affecting the global community, by hijacking the conversation.
If your marketing efforts involve trying to grab attention surrounding an issue that people are hyper-aware of, capitalising on their genuine concern – or panic, as would be the case today – consumer cynicism and, likely, outrage will kick in. And depending on how overt or shameless the act, it can last a long time in consumer memory.
They don’t take kindly to brands that disrupt access to crucial information by simply occupying space, often muddying the waters with inaccurate or irrelevant messaging.
This is possibly the worst strategy, yet the most common since it requires little effort, where brands pay lip service to the crisis for the sake of being part of the conversation, in a vague attempt to carve off a sliver of its audience share.
If brands choose to market themselves during this period, incurring the heightened risk of seeming cynical or greedy, it’s essential to know how to market responsibly. And under what circumstances it’s considered acceptable.
Acceptable circumstance #1: There’s a necessity among consumers right now for what you’re offering
If you’re going to ramp up advertising or marketing efforts, particularly with any sort of association with the pandemic, consumers will want to see a legitimate reason for your brand to do it.
Brands like Just Eat, for example, can safely and legitimately raise their profile at this time (within reason, so as not to seem like they’re exploiting the situation) as demand is clearly there for their services.
However, if you sell luxury products, where appetite for luxury items is naturally diminished, attempting to increase the hype around your brand will leave people asking “why you” and, especially, “why now?”
Acceptable circumstance #2: You have a valuable message for consumers
Consumers have been shown to favour brands with strong corporate social responsibility principles and are more alert than ever to those which only self-serve. But if you have a responsibility to, or perceive genuine value in, making people aware of your products, action or stance during this time, and your message considers the consumer’s reduced circumstances, then it could be appropriate for you to take up that marketing space.
However…
Consumers are also adept at spotting a brand’s perceived selflessness, activism or support, whether that’s advertising discounts, free trials and giveaways under the pretence of helping out, especially during a difficult time; or social media marketing that invites consumers to get involved with a brand via entertaining user-generated content campaigns, only with the ultimate intention of enhancing the brand’s visibility.
The public sees what’s going on and immediately asks: is that brand actually trying to help us? Or is it simply out for itself?
Acceptable circumstance #3: You’re not hurting anyone
None of this means that marketing is entirely off the table. If it’s done sensitively, skillfully and it’s not hurting anyone, then a brand has every right to promote itself.
Again, there is a level of public acceptance that brands will advertise themselves, and under normal circumstances, brands, particularly smaller ones, can improve their visibility and legitimacy in the eyes of the consumer just by being out there. The difference now, that all brands must consider, is that while consumers are handicapped by the current situation, they subconsciously make a stronger appeal for fair play.
So, with more at stake financially and reputationally, as a brand you have a decision to make: will you, given the decreased likelihood of a return, market your brand and, in doing so, will you be seen as greedy and opportunistic or will these efforts leave someone with a vision of your brand as an example of decency when all this is over?
Because, if the cost-benefit ratio adds up, brands can market themselves successfully in the eyes of the consumer, even in crisis.
As long as it’s considered.
As long as the product or message is beneficial at this time.
As long as you play fair.
Daisy Atkinson, content strategist at Croud.

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The prepaid card market trends that prove CX is key for marketers- Tempemail – Blog – 10 minute

Globally, the prepaid market is predicted to reach north of $3trn by 2022, with major growth coming from the unbanked.
In the UK, the picture is also positive, though the customers are different. We’re expecting further growth in open-loop mobile payments (widely accepted prepaid cards and devices issued by the likes of Mastercard and Visa). We’re seeing more use of prepaid cards at events and for business expenses. We’ve seen digital gift cards grow and prepaid spending on leisure rise in line with millennials’ and Gen Z’s spending habits.
But there are some key shifts in the prepaid market heading our way, and CX underpins them all.
Let’s take a look at why CX is critical for the prepaid market – both to enable its growth and to ensure its future.
Look east for mobile payments innovation
Since the launch of the prepaid Octopus card in Hong Kong way back in 1997, Asia has led the way in prepaid innovation. Now China is the world’s biggest market for wearables – and it’s growing fast, thanks to affordable, innovative devices.

Look to Asia for emerging prepaid innovation.
Payments giant Alipay has also opened up its prepaid card to foreign travellers; while ExpressPay – China’s only open-loop prepaid card – is moving into wearables. Talking of which…
The cost of wearable payment devices will fall
The price of general wearables has fallen steeply – just take a look at the Bip S, Amazfit’s £55 fitness tracker that launched at CES this year.
Simpler wearables like the Bip S lack payment functionality, but as the cost of active chip technology normalizes we’ll also see further drops in the price of wearable payment devices. The Fossil Sport watch is now available for under £100, while we saw great-value wearables from Xiaomi, Diesel and Skagen premiere, also at CES.
Biometrics will remove the convenience/security tension
Mainstream consumers have been wary about trading security for convenience. That’s going to change as biometric authentication becomes widespread.
Apple’s recent move to join Google and others in the FIDO Alliance, an industry body that promotes passwordless authentication, is a clear signal that the days of pincodes and passwords are drawing to a close. Consumers will increasingly use their faces, voices and fingerprints to log in to websites and apps and manage their prepaid accounts.
The shift to biometric security will help consumers feel more comfortable using mobile and wearable payment devices. That perception of lower risk will, like falling costs, drive adoption. Which leads us to…
In Europe, wearables will go mainstream
It’s a long time since bankers dug chips out of their Oyster cards and superglued them to their watches.
Europe saw an eight-fold increase in wearables in 2019, led by the Dutch. Consumers en masse are starting to embrace the convenience of NFC-enabled devices not just from Apple but from traditional watchmakers and fitness tracker providers. Devices like Lyk’s Waveband give holidaymakers splash-proof wearables for easy payments at the beach. There’s even payment-enabled jewellery such as Mastercard’s K ring and LAKS Pay’s bracelets and keyrings.
Prepaid services and disruptors will face old-school competition
What does this mean for prepaid? Well, providers may face increased competition from traditional banks, as their customers leapfrog prepaid and adopt wearables linked to their main current account. Traditional banks are also moving into the prepaid marketplace – see ABN Amro’s wearables shop and Barclays’ Pingit.
So how can prepaid providers maintain their edge? The smart money’s on providers who target users in specific locations or contexts (parent/child payments, business expenses, event-driven spending) and those who provide effortless CX.
Expect more brand partnerships
The Apple Watch has been joined by NFC-enabled devices from the likes of Fitbit, Garmin, TAG Heuer, Mondaine and Swatch. That list is only going to grow, as providers find more ways to embed easy payments into our favourite brands’ products and services.
And some are betting prepaid can be aspirational. Canadian prepaid account provider Koho’s metal contactless cards are available for a premium fee – which is slashed if an account-holder recruits two friends.

Get your coffee quickly with Costa’s Clever Cup.
Other brands have looked to prepaid to capture attention, provide a seamless CX and build brand loyalty. Take Lucozade, who gave out bottles with a built-in free Tube ride, or Costa Coffee’s Clever Cup, so you didn’t need your wallet for the coffee run. These may sound like gimmicks, but remember, it’s all about building the right empowerment into the customer journey. That’s where you can deliver genuine value.
Expect more event or location-based partnerships
As high-street spending moves towards account-linked mobile payments, prepaid is discovering new niches and combinations that enhance people’s experiences of locations and events.
Perhaps inspired by Disney’s Magic Band, which gives Florida visitors seamless access to Disney’s parks, hotels, shops and restaurants, providers such as Festipay offer cashless payment, ticketing and access management at beach clubs, spas, rock concerts and street food festivals.
This year, LAKS Pay and Mastercard launched Ski2Pay, a combined prepaid card and ski pass that gives skiers access to ski lifts and hotels and lets them pay in shops and restaurants in 100 resorts worldwide.
And prepaid can prove its value in emergency situations. Homeowners in Herefordshire flooded by Storm Dennis will receive charitable prepaid cards to help them with initial emergency expenses.
What does this mean for prepaid?
So there’s a rise in mobile payment devices and infrastructure in advanced markets, supported by the big banks. That’s pushing prepaid providers to seek new markets where customer context and location are key.
To make these emerging prepaid products successful, providers have to understand their users’ needs. If the experience isn’t smooth, if the benefit isn’t clear, they’ll provoke rather than empower their target customer. Those who adopt user-centric design and focus relentlessly on their customers will win. Those who don’t? I think we all know the answer to that.
Danny Bluestone, founder & CEO of Cyber-Duck

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How ‘Scotty From Marketing’ is failing to market his response to Covid-19- Tempemail – Blog – 10 minute

For Australia, 2020 is shaping up to be an apocalypse of biblical proportions. First, there were bushfires, then floods and now a plague has descended on the country and the world. At a time when leadership is required, Australia has #ScottyFromMarketing. As I have written before, the Australian prime minister’s hashtag is actually a significant insult to professional marketers everywhere.
It was reported earlier this year, the chief creative officer at PwC, Russel Howcroft, was called to the prime minister’s office late last year for marketing advice. Clearly the advice was not taken in regard to the bushfires, where Scotty From Marketing failed on a number of occasions to get the marketing message right.
Facing the looming threat to Australia that the coronavirus (Covid-19) posed earlier this year, it was vital that Scotty From Marketing got his marketing communication strategy right this time. So how has it gone?
Well, let’s set the context from a brand and marketing perspective. Australia is not like Singapore or Japan, which are held up as excellent examples for their response and the results they appear to have achieved. Singapore is like Nike, a single, focused brand. Sure, Nike has different product divisions such as athletics, basketball, tennis, football, etc, but the brand speaks and interacts with the customer with one voice.
It is also a brand that has the trust of the customer and so they can take a generally unpopular stand, but their supporters love them even more for it. Take the Colin Kaepernick ad campaign.
Instead, Scotty From Marketing heads brand Australia that is actually made up of individual states, with individual leaders, individual responsibilities, and individual voices. Instead of one brand voice, the audience in Australia and around the world sees a country of many voices. Imagine if Nike allowed each product division to go off and create their own brand positioning and owned communications campaign to suit their own whims and wishes. Suddenly it would transform from Just do it! to Can’t do it?
The impact of this lack of marketing discipline is that consumers are not listening. It is why on a sunny day in Sydney, the iconic Bondi Beach was crowded with people when the government had urged the public to practice ‘social distancing’. The photographs of the crowded beach were published around the world as a sign that Australians were not taking the threat seriously. Clearly the government marketing messaging coming from Scotty From Marketing was not working. But why?
Any marketer who has faced a crisis knows the difficulties you face. A crisis of this proportion and threat is possibly the most difficult situation you could possibly face. Inside an organisation structure, where there are competing needs and requirements, makes this task even more difficult. The shifting circumstances and the constant update of information are overwhelming for the public, let alone for those responsible for responding to the threat. Striking the balance of importance and urgency, without causing panic is paramount. Presenting a unified and well-considered strategic approach to communicate the situation is in hand is ideal. So, where does that leave Australia? And for that matter any number of other countries including Italy, United Kingdom, USA and more grappling with this challenge?
Let’s consider this not from a political or operational perspective, but simply within the context of the hashtag #scottyfrommarketing. While real marketers know that marketing is more than just marketing communications, the cynical context of the hashtag is derived from the perception that marketing is simply communications spin. So, what does great marketing communications look like in these unprecedented circumstances? In other words, how can ‘Scotty From Marketing’ live up to the true potential of marketing?
Is there evidence of a long-term strategy, or simply a succession of tactical responses to the evolving crisis? Even in crisis, marketer develop a communication strategy to provide a framework for developing and managing communications throughout.
Is there a clear and consistent theme to the messaging that builds awareness, consideration and action from the audience? All of the communications, from press briefings, interviews, advertising and more should be on strategy, reinforcing the overall campaign message, responding consistently to the changing needs and building reassurance and relevance on the issue.
Is there a thoughtful and considered approach to communication channel management? Detailed information should always be provided in a way that is understandable, relevant and actionable, while delivered within the strategic framework that provides the overall strategic message of the communication objective.
“Unprecedented” is an overused word to provide context to the current situation. But, while the magnitude of challenges dealing with a global health crisis cannot be underestimated, as a marketer Scotty From Marketing is not a shining example of what marketing can achieve in these unpreceded circumstances. As a politician and leader, Australia will have to wait for the next general election to have their say.
Darren Woolley is founder and global chief executive of TrinityP3

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Global Infrared Aerial Camera Market 2020-2024 | Increasing Use of Infrared Aerial Cameras in UAVs to Boost Market Growth- Tempemail – Blog – 10 minute

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The infrared aerial camera market is expected to grow by USD 362.77 million during 2020-2024, according to the latest market research report by Technavio.
Drones with infrared aerial cameras are used in various sectors such as mining, construction, surveillance, electrical, search, firefighting, and rescue. For instance, during firefighting, the use of infrared aerial cameras with UAVs enable firefighters to live stream structure fires, forest fires, or wildfires aerially as these cameras have the capability to capture through smoke which helps them to carry out the rescue operations effectively and efficiently. These advantages are leading to an increase in demand for UAVs with infrared aerial cameras, which, in turn, is encouraging vendors to offer infrared aerial cameras that can be incorporated in UAVs. FLIR Systems offers products such as FLIR Vue Pro 640 19MM for temperature sensing. Hence, the increasing use of infrared aerial cameras with UAVs will drive the growth of the market.
As per Technavio, the incorporation of radiometric technology with infrared aerial cameras will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2020-2024.
Infrared Aerial Camera Market: Incorporation of Radiometric Technology with Infrared Aerial Cameras
The incorporation of radiometric technology with infrared aerial cameras is expected to be one of the key trends in the market. The radiometric technology aids in the high-speed thermal recording of an area with infrared image quality, with a measurement accuracy of ±1%. Infrared aerial cameras developed with radiometric technology has the ability to compensate for variations of temperature in the camera. It enables users to receive stabilize output. Infrared cameras enabled with the radiometric technology are considered ideal for monitoring temperature changes in electro-mechanical equipment, electrical installations, engine test cells, process equipment, and other applications where temperature monitoring is critical.
“The increasing use of infrared aerial cameras in solar farms and the innovations in infrared aerial cameras will have a positive impact on the growth of the infrared aerial camera market value during the forecast period,” says a senior analyst at Technavio.

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Global Dental Biomaterials Market 2020-2024 And Evolving Opportunities- Tempemail – Blog – 10 minute

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The dental biomaterials market is poised to grow by USD 342.42 million during 2020-2024, progressing at a CAGR of over 7% during the forecast period
The market is driven by the increasing prevalence of dental condition. In addition, the technological advances and innovations in dental biomaterials is anticipated to boost the growth of the dental biomaterials market.
Factors such as changing food habits and lifestyles, consumption of tobacco, smoking, and poor oral health are increasing the prevalence of dental disorders such as tooth decay and periodontal diseases. The growth of the geriatric population has further increased the prevalence of periodontal diseases across the world. This has increased the demand for biomaterials for tissue engineering and several methods of regenerative periodontal therapies, such as the use of bone graft, barrier membrane, and combined procedures for the treatment of periodontal diseases. Thus, the increasing prevalence of dental conditions is expected to fuel market growth during the forecast period.
Major Five Dental Biomaterials Companies:
Advanced Medical Solutions Group Plc
Advanced Medical Solutions Group Plc operates the business across the segments, Branded and OEM. The company offers a wide range of biomaterials. Some of the products offered by the company include PARASORB RESODONT and Matrixflex.
Biomatlante SA
Biomatlante SA operates the business across segments such as Orthopaedics, Spine surgery, Dental regenerative, and Sports surgery. In’Oss and EZ Cure membrane are some of the key product offerings of the company.
DENTSPLY SIRONA Inc.
DENTSPLY SIRONA Inc. operates the business across the segments such as Technologies and Equipment, and Consumables. Xenograft bone graft material and Resorbable membranes are some of the major offerings of the company.
Envista Holdings Corp.
Envista Holdings Corp. operates the business across segments such as Specialty Products and Technologies, and Equipment and Consumables. Creos xenoprotect, Creos mucogain, and Allografts are some of the popular products offered by the company.
Geistlich Pharma AG
Geistlich Pharma AG operates the business across segments such as Dental, Orthopaedic, and Medical. Hospitals and dental clinics are the key customers of the company. Bio-Oss, Bio-Gide, and Fibro-Gide are some of the major offerings of the company.

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Industrial Pump Market Size Worth $99.3 Billion by 2027- Tempemail – Blog – 10 minute

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The global industrial pump market size is expected to reach USD 99.3 billion by 2027, expanding at a CAGR of 5.9% over the forecast period, according to a new report by Grand View Research, Inc. Technological advancements have resulted in increased efficiency, which is likely to propel the adoption of industrial pumps over the forecast period.
Advancement in technology is expected to improve basic process tasks, provide a long-term reduction in everyday operating processes, and increase the reliability of the industrial pumps. Furthermore, it is likely to enhance the product performance and reduce energy consumption, thereby augmenting the product demand in end-use industries, such as water and wastewater, oil and gas, and construction. Increased productivity offered is expected to bolster the product demand over the forecast period.
Key suggestions from the report:

Based on product, centrifugal industrial pumps accounted for 62.1% share of the global revenue in 2019 owing to their predominant usage in utilities and shop floors of production units in a wide array of industries
On the basis of application, the water and wastewater application segment accounted for the largest share of 24.5% on account of stringent energy efficiency regulations
Europe is estimated to register a CAGR of 5.6% from 2020 to 2027 on account of amplified usage of high-pressure industrial pumps in economies such as Germany and U.K. for controlling water flow rates
In Asia Pacific, China accounted for over 50.0% market share in terms of revenue in 2019 on account of rising foreign investments, coupled with government subsidies to promote the usage of energy-efficient products
Major industrial pump market players are adopting strategies such as new product development and acquisition of small & medium scale enterprises to improve market penetration and gain an edge over their competitors.

Read 152 page research report with ToC on “Industrial Pump Market Size, Share & Trends Analysis Report By Product (Centrifugal, Positive Displacement), By Application (Oil & Gas, Water & Wastewater, Power), And Segment Forecasts, 2020 – 2027” at: https://www.grandviewresearch.com/industry-analysis/industrial-pumps-market
Rapid urbanization, infrastructure development, and increasing industrialization are the some of the key factors driving the demand for energy fuels, which, in turn, has led to the growth of the power and oil & gas industries. Increasing penetration of centrifugal and positive displacement industrial pumps in the oil & gas industry is expected to boost the industrial pump market growth over the projected period.
Growing expectations of customers are compelling the end-use industries to increase their spending on high quality industrial pumps installed with advanced process control, which, in turn, is likely to increase the focus of the manufacturers on improved energy efficiency.
Augmented usage of these products can be attributed to rising demand for petrochemicals in several economies of Asia Pacific such as India, Indonesia, Thailand, and Vietnam. Furthermore, growing industrial sector, coupled with rapid population expansion in these economies, is anticipated to bolster the market growth over the forecast period.
Moreover, demand for industrial pumps is expected to increase in countries like India and China on account of growing need for reusable water. Surge in the investments in China in the construction of indirect and direct liquefaction plants is also expected to drive the demand for the product.
Grand View Research has segmented the global industrial pump market on the basis of product, application, and region:

Industrial Pumps Product Outlook (Revenue, USD Million, 2016 – 2027)

Centrifugal Pumps

Axial Flow
Radial Flow
Mixed Flow

Positive Displacement Pumps

Reciprocating
Rotary
Others

Others

Industrial Pumps Application Outlook (Revenue, USD Million, 2016 – 2027)

Oil & Gas
Chemicals
Construction
Power
Water & Wastewater
Others

Industrial Pumps Regional Outlook (Revenue, USD Million, 2016 – 2027)

North America
Europe
Asia Pacific
Central & South America
Middle East & Africa

South Africa
United Arab Emirates

Find more research reports on Drilling & Extraction Equipment Industry, by Grand View Research:

Mining Equipment Market – Growing drilling and exploration activities across the globe are projected to drive the mining equipment market over the coming years.
Coiled Tubing Market – Rising oil and gas production around the globe coupled with increasing penetration of Coiled Tubing (CT) in well intervention services is the key factor driving the coiled tubing market growth.
Explosives Market – The explosives industry is expected to grow significantly over the forecast period on account of increasing use of the product in construction and mining activities.

If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

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How ARM Came to Dominate the Mobile Market – Blog – 10 minute

Whenever you think of mobile computing hardware, ARM is likely the first company that comes to mind, or it should be. While historically Intel has been recognized as the leader in chip making — and to this day that remains true — for years, ARM slowly carved into a niche that eventually reached an inflection point, where computing devices no longer needed to be faster, but they needed to be more efficient and portable.
This is why ARM dominates the mobile processor market with almost every major release built on top of its architecture. We’re talking billions of chips used on embedded applications, biometrics systems, smart TVs, iPhones, laptops and tablets. But why is that the case, and why have other architectures like x86 failed to take hold? In this article, we’ll explain give you a technical overview of what ARM is, where it came from, and why it has become so popular.
The first thing to note is that ARM (more recently stylized as ‘arm’, in lowercase) doesn’t actually make processors. Instead, they design a CPU’s architecture and license those designs to other companies like Qualcomm or Samsung who incorporate it into their processors. Since they’re all using a common standard, code that runs on a Qualcomm Snapdragon processor will also run on a Samsung Exynos processor.
What’s an ISA (Instruction Set Architecture)?
Every computer chip needs an ISA to function and that is what ARM represents. For a detailed look at how CPUs operate on the inside, our CPU design series is a must read. The first step to explaining ARM is to understand what exactly an ISA is and isn’t.
It’s not a physical component like a cache or a core, but rather it defines how all aspects of a processor work. This includes things like what type of instructions the chip can process, how the input and output data should be formatted, how the processor interacts with RAM, and much more. Another way to think of it is that an ISA is a set of specifications while a CPU is a realization or implementation of those specifications. It’s a blueprint for how all the parts of a CPU will operate.

For example, ISAs specify the size of each piece of data with most modern ones using a 64-bit model. While all processors perform the three basic functions of reading instructions, executing those instructions, and updating their state based on the results, different ISAs may further break these steps down. A complex ISA like x86 will typically divide this process into several dozen smaller operations to improve throughput. Other tasks like branch prediction for conditional instructions and prefetching future pieces of data are also specified by an ISA.
In addition to defining the micro-architecture of a processor, an ISA will also specify a set of instructions that it can process. Instructions are what a CPU executes each cycle and are produced by a compiler. There are many types of instructions such as memory reading/writing, arithmetic operations, branch/jump operations, and more. An example might be “add the contents of memory address 1 to the contents of memory address 2 and store the result in memory address 3.”
Each instruction will typically be 32 or 64 bits long and have several fields. The most important is the opcode which tells the processor what specific type of instruction it is. Once the processor knows what type of instruction it is executing next, it will fetch the relevant data needed for that operation. The location and type of data will be given in another portion of the opcode. Here are some links to portions of the ARM and x86 opcode lists.
RISC vs. CISC
Now that we have a basic idea of what an ISA is and does, let’s start looking at what makes ARM special. The most important feature is that ARM is a RISC (Reduced Instruction Set Computing) architecture while x86 is a CISC (Complex Instruction Set Computing) architecture. These are two major paradigms of processor design and both have their strengths and weaknesses.

With a RISC architecture, each instruction directly specifies an action for the CPU to perform and they are relatively basic. On the other hand, instructions in a CISC architecture are more complex and specify a broader idea for the CPU. This means a CISC CPU will typically break each instruction down further into a series of micro-operations. A CISC architecture can encode much more detail into a single instruction which can greatly improve performance. For example, a RISC architecture might just have one or two “Add” instructions while a CISC architecture may have 20 depending on the type of data and other parameters for the calculation. A more detailed comparison between RISC and CISC can be found here.

CISC
RISC

Push complexity to hardware
Push complexity to software

Many different types and formats for instructions
Instructions follow similar format

Few internal registers
Many internal registers

Complex decoding to break up instruction parts
Complex compiler to write code with granular instructions

Complex forms of memory interaction
Few forms of memory interaction

Instructions take different number of cycles to finish
All instructions finish in one cycle

Difficult to divide and parallelize work
Easy to parallelize work

Another way to look at it is by comparing it to building a house. With a RISC system, you only have a basic hammer and saw, while with a CISC system, you have dozens of different types of hammers, saws, drills, and more. A builder using a CISC-like system would be able to get more work done since their tools are more specialized and powerful. The RISC builder would still be able to get the job done, but it would take longer since their tools are much more basic and less powerful.
You’re now likely thinking “why would anyone ever use a RISC system if a CISC system is so much more powerful?” Performance is far from the only thing to consider though. Our CISC builder has to hire a bunch of extra workers because each tool requires a specialized skillset. This means the job site is much more complex and requires a great deal of planning and organization. It’s also much more costly to manage all these tools since each one may work with a different type of material. Our RISC friend doesn’t have to worry about that since their basic tools can work with anything.
The home designer has a choice as to how they want their home built. They can create simple plans for our RISC builder or they can create more complex plans for our CISC builder. The starting idea and finished product will be the same, but the work in the middle will be different. In this example, the home designer is equivalent to a compiler. It takes as input code (home drawing) produced by a programmer (home designer), and outputs a set of instructions (building plans) depending on what style is preferred. This allows a programmer to compile the same program for an ARM CPU and an x86 CPU even though the resulting list of instructions will be very different.
We need less power!
Let’s circle back to ARM again. If you’ve been connecting the dots, you can probably guess what makes ARM so appealing to mobile system designers. The key here is efficiency. In an embedded or mobile scenario, power efficiency is far more important than performance. Almost every single time, a system designer will take a small performance hit if it means saving power. Until battery technology improves, heat and power consumption will remain the main limiting factors when designing a mobile product. That’s why we don’t see large desktop-scale processors in our mobile phones. Sure, they are orders of magnitude faster than mobile chips, but your phone would get too hot to hold and the battery would last just a few minutes. While a high-end desktop x86 CPU may draw 200 Watts at load, a mobile processor will max out around 2 to 3 Watts.
You could certainly make a lower-powered x86 CPU, but the CISC paradigm is best suited for more powerful chips. That’s why you don’t often see ARM chips in desktops or x86 chips in phones; they’re just not designed for that. Why is ARM able to achieve such good energy efficiency? It all goes back to its RISC design and the complexity of the architecture. Since it doesn’t need to be able to process as many types of instructions, the internal architecture can also be much more simple. There is also less overhead in managing a RISC processor.
These all translate directly into energy savings. A simpler design means more transistors can directly contribute to performance rather than being used to manage other portions of the architecture. A given ARM chip can’t process as many types of instructions or as quickly compared to a given x86 chip, but it makes up for that in efficiency.
Say hello to my little friend
Another key feature that ARM has brought to the table is the big.LITTLE heterogeneous computing architecture. This type of design features two companion processors on the same chip. One will be a very low-power core while the other is a much more powerful core. The chip will analyze the system utilization to determine which core to activate. In other scenarios, the compiler can tell the chip to bring up the more powerful core if it knows a computationally intensive task is coming.

If the device is idle or just running a basic computation, the lower-power (LITTLE) core will turn on and the more powerful (big) core will turn off. ARM has stated that this can deliver up to a 75% savings in power. Although a traditional desktop CPU certainly lowers its power consumption during periods of lighter load, there are certain parts that never shut off. Since ARM has the ability to completely turn off a core, it clearly outperforms the competition.
Processor design is always a series of trade-offs at every step of the process. ARM went all-in on the RISC architecture and it has paid off handsomely. Back in 2010, they had a 95% market share on mobile phone processors. This has gone down slightly as other companies have tried to enter the market, but there’s still nobody even close.
Licensing and widespread use
ARM’s licensing approach to business is another reason for their market dominance. Physically building chips is immensely difficult and expensive, so ARM doesn’t do that. This allows their offerings to be more flexible and customizable.
Depending on the use case, a licensee can pick and choose features that they want and then have ARM select the best type of chip for them. Customers may also design their own proprietary chips and implement only some of ARM’s instruction sets. The list of tech companies using ARM’s architecture is too large to fit here, but to name a few: Apple, Nvidia, Samsung, AMD, Broadcom, Fujitsu, Amazon, Huawei and Qualcomm all use ARM technology is some capacity.

Beyond powering smartphones (handheld computers), Microsoft has been pushing the architecture for its Surface and other lightweight devices. We wrote a full review of Windows 10 on ARM over a year ago, and while that effort didn’t take the OS to the finish line yet, we’ve since seen newer and better initiatives like the Surface Pro X. Apple has also been long rumored to be bringing macOS to ARM, in theory so that we can have laptops that work as efficiently as a phone does.
Even in the datacenter, for years, Arm’s promise was primarily about power savings — a critical factor when you’re talking about thousands and thousands of servers. However recently they’ve seen more adoption on for large-scale computing installations that aim to offer both power and performance improvements over existing solutions from Intel and AMD. Frankly, that’s not something that many people expected could happen so soon.

ARM has also built up a large ecosystem of supplemental Intellectual Property (IP) that can run on their architectures. This includes things like accelerators, encoders/decoders, and media processors that customers can all buy the licensing rights for to use in their products.
ARM is also the architecture of choice for the vast majority of IoT devices. Amazon’s Echo and the Google Home Mini both run on ARM Cortex processors. They have become the de facto standard, and you need a really good reason to not use an ARM processor when designing mobile electronics.
You fit all that in one chip?
In addition to their central ISA business unit, ARM has also expanded into the system-on-a-chip (SoC) space. The mobile computing market has shifted towards a more integrated design approach as space and power requirements have gotten tougher. A CPU and an SoC have many similarities, but an SoC is really the next generation of mobile computing.
A system-on-a-chip does exactly what it sounds like. It combines many distinct components onto one chip to increase efficiency. Imagine shrinking an entire desktop motherboard down into a single chip and that’s what an SoC is. It usually has a CPU, graphics processor, memory, peripheral controllers, power management, networking, and some accelerators. Before this design was adopted, systems would need an individual chip for each of these functions. Communication between chips can be 10 to 100x slower and use 10 to 100x more power than an internal connection on the same die. This is why the mobile market has embraced this concept so strongly.

Representation of the many features in an ARM-based Qualcomm SoC
Evidently, SoCs are not suitable for every type of system. You don’t see desktops or mainstream laptops with SoCs because there’s a limit to how much stuff you can cram into a single chip. There’s no way you could fit the functionality of an entire discrete GPU, an adequate amount of RAM, and all the required interconnects on a single chip. Just like the RISC paradigm, SoCs are great for low-power designs but not so much for higher performance ones.
By now, you’ve hopefully gotten an understanding for why ARM has become so dominant in the mobile processor market. Their RISC ISA model allows them to license plans to chip manufacturers. By going with the RISC model, they are maximizing power-efficiency over performance. When it comes to mobile computing, this is the name of the game and they are grandmasters.

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