Creative Work of the Week: restoring the magic of Christmas with Wunderman Thompson- Tempemail – Blog – 10 minute

Near the end of 2019, Tarjeta Cencosud, one of the biggest credit card companies in Latin America, implemented a campaign to bring a sense of magic back into Christmas shopping.
At least 50% of annual sales are made in December, and the over-saturation of offers and promotions can ruin the element of surprise for parents Christmas shopping for their children.
Wunderman Thompson worked alongside Tarjeta Cencosud to vanish offers and prices from its communication. Instead they installed digital billboards that showed Santa with his toys.
These billboards then sent signals to parents’ phones. By doing so, they helped adults to learn about the Christmas promotions of the products that their children wanted, without the children ever noticing.
For its innovative use of OOH technology, Tempemail’s readers voted the campaign the Creative Work of the Week.
Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.

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Magic: Legends’ first gameplay trailer shows a potential Diablo 3 killer – Blog – 10 minute

Something to look forward to: Developer Perfect World dropped a new gameplay trailer (via Game Informer) on Wednesday for its upcoming Magic: Legends. The company describes it as an MMO action RPG, but it looks more like a four-player co-op Diablo 3 clone, and there is nothing wrong with that.
As the name suggests, it is Perfect World’s adaptation of the collector card game Magic: The Gathering that puts players in the shoes of a Planeswalker. If you like playing Diablo 3 as a magic wielder, Magic: Legends should be right up your alley.

The game offers five classes of magic users, but the official website only highlights two at the moment — the Mind Mage and the Geomancer. The former uses psychic-like powers such as telekinesis to attack from range, while the latter can get up close and personal using powerful earth and fire AoE spells to vanquish foes.
The studio also only has two worlds from the Magic multiverse to announce for now. Shiv is a volcanic island on the plane of Dominaria where players will face Ghitu tribes, goblins, ogres, and dragons. Benalia, also on the plane of Dominaria, pits you against the demons of the Cabal.

The game is currently still in the alpha phase, but Perfect World says they plan to launch on consoles and PC sometime this year. A beta version is coming soon, which you can sign up for through Arc Games.
What is most attractive to me is it appears Perfect World is going more with the action-RPG aspect rather than the MMO with the option to go it alone. Perfect for a lone wolf like me.

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