Got empathy? ANZ’s cloud lead draws on early frontline days as a teller – Training & Development- Tempemail – Blog – 10 minute

When Michelle Dobson worked as a bank teller, she found herself serving the victim of a break-in whose bank cards and ID documents had been stolen from her home in a brazen overnight heist.
Now head of technology at ANZ Banking Group’s cloud business office, Dobson still recalls that experience of helping a customer at a moment of crisis and being able to offer comfort and make a difference.
Dobson became a teller after initially studying nursing, deciding it was not for her, before finding herself as a manager of a Strathfield Car Radios store. Still in her early twenties, progression deeper into management was blocked by her youth and lack of qualifications.
So Dobson returned to University to study business and information systems, and applied for part-time work as a bank teller.
She’s been with ANZ ever since, exploring small business banking on an internship but eventually deciding that she wanted to put her information systems studies to work. To make that happen, she sought entry to ANZ’s graduate program. Dobson’s frontline experience offered no shortcuts: she had to go through the same assessments as all other applicants.
Her last rotation in that program involved infrastructure project management and a major Windows migration. She liked it, stayed in tech, and quickly found herself working on major projects.
“I got to travel and I was on the ground in Vietnam, China and Cambodia on go-live weekends,” Dobson told iTnews. And she found that in those situations her experience as a teller meant a lot.
“I was in an infrastructure program working with infrastructure people on a program that impacted our end-users,” Dobson recalled.
“To be able to understand what the teller is doing with a customer made a difference.” It also surprised tellers, who were pleased to work alongside a colleague who could both empathise with their lot and explain how changes would improve it.
“If you come from a straight IT background and had a tech degree, sometimes it is hard to connect to the customer and what they want,” she told iTnews. “I personally know what the impact is like when the system doesn’t work in the branch.”
Those experiences have taught Dobson to see technology as a business inside ANZ’s wider business.
“It is about how we make sure that what we are delivering is what our internal customers need,” she said. “Are we making the right investments? Is our risk profile right?”
Her answers to such questions are clearly correct prescient: in late 2019 she was appointed head of technology at ANZ’s new cloud business office, an effort to enable the bank’s use of cloud and empower teams to put it to work.
“I say to my team that half my role is succeeding in serving internal customers – making sure it is easy for them to use cloud at ANZ,” she explains. “The other half is about the people. I think more than half of being successful is knowing how what they are working on links to the business’ strategy.”
She’s also taken on a leadership role developing talent for ANZ, and that includes leading a women in cloud group that aims to encourage cloudy careers.
“We have noticed it is hard to find cloud skills in the industry – for us and others. If we can drive more talent it helps everyone.”

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Take the Lead: Turn HR Data Problems into Opportunities- Tempemail – Blog – 10 minute

Read Article

73% of HR leaders claim talent agility is a priority, but only 30% have implemented the innovation required. Which means there’s still plenty of potential for HR departments to get an edge over the competition.
This report explores how connecting data lets you mine more intelligent, more personalised insights, improve workforce morale and demonstrate to your peers that talent value equates to business value.
Soon connecting data won’t just be an advantage. It will be essential. Are you ready?
Fill the form to read the report.

If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

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Online gaming can lead to lasting friendships, and much more – Blog – 10 minute

Up for discussion: Online gaming is a pastime that many of us enjoy but for some, it can lead to lifelong bonds, romantic encounters and even marriage. Have you ever met someone special while gaming or know somebody that has? Feel free to chime in below!
I often turn to the Holstee Manifesto for inspiration. One particular line in the motivational poster – a framed copy of which hangs in my office at my nine o’clock – stands out. “If you are looking for the love of your life, stop; they will be waiting for you when you start doing things you love.”
One of the activities that I know a lot of TechSpot readers are into is online gaming and according to a recent survey from PubNub, it’s not uncommon for relationships of all sorts to blossom through this common interest.
In a survey of 500 gamers, PubNub found that 36 percent of respondents developed a lifelong friend through chat while gaming. More than 20 percent of those friendships have lasted at least five years and over three percent have persisted for more than two decades.

A full eight percent said they have found marriage or partnership via conversations had while gaming and 10 percent even admitted to having an affair that was sparked by gaming chat.
Monika Jurczyńska, a lifelong gamer and graphic designer, met her boyfriend of five years while playing Quake Live. “We now live together after I moved to Finland to be with him. The connection we have is strong, and if it wasn’t for the ability to chat through gaming, we never would have met and formed the bond we now have,” she said.
Whether or not a game offers a sound chat infrastructure can impact its overall success, too. More than 33 percent of players polled said good chat functionality can affect the likelihood of them playing a game.
Guy and Girl courtesy aslysun

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Amazon hires former Hulu CEO from Sony to lead Prime Video effort – Blog – 10 minute

In brief: Sony Pictures Television Chairman Mike Hopkins is gearing up for another tour of duty on the streaming battlefield. The former Hulu CEO has accepted a job with Amazon to oversee its video entertainment business later this month.
Tony Vinciquerra, chairman and CEO of Sony Pictures Entertainment, made the announcement during Sony’s quarterly leadership meeting according to Deadline. Sony’s Jeff Frost and Keith LeGoy will oversee matters once Hopkins departs, we’re told.
As the publication notes, Hopkins will assume responsibilities previously held by Jeff Blackburn. A top-ranking executive, Blackburn had led Amazon’s video streaming efforts for seven years before taking a year-long sabbatical last summer. No word yet on whether or not Blackburn plans to return.
In his new role, Hopkins will report directly to Amazon CEO Jeff Bezos. He is expected to start his tenure on February 24.

According to Nielsen’s recent Total Audience Report, Amazon’s Prime Video accounted for eight percent of the total US video streaming pie in the fourth quarter of 2019. Unsurprisingly, Netflix led the way with a 31 percent stake.
Hopkins took over as Hulu’s CEO in late 2013 and stuck around for the next four years before leaving for Sony. Given his experience in the industry, he stands to be a good fit to lead Amazon’s Prime Video division.
Masthead credit: Dia Dipasupil via Getty Images. Amazon Prime Video by pixinoo.

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Amazon maintains a significant lead in smart speaker market – Blog – 10 minute

The big picture: Amazon’s Echo devices and Alexa are nearly synonymous with the term “smart speaker.” The latest figures from analyst firm, eMarketer, confirm that as nearly 70% of the smart speaker market belongs to Amazon. Google holds second place with around 38% while other brands, including Apple’s HomePod, Sonos One, and Harmon Kardon Invoke bring up the rear collectively at 18%.
Amazon’s early investment into smart speakers appears to be paying off as the company continues to hold a hefty lead in the smart speaker market. However, as the market matures, competitors are steadily gaining ground on Amazon.
“Since Amazon first introduced the Echo, it has built a convincing lead in the US and continues to beat back challenges from top competitors,” said Victoria Petrock, a principal analyst at eMarketer. “We had previously expected Google and Apple to make more inroads in this market, but Amazon has remained aggressive. By offering affordable devices and building out the number of Alexa skills, the company has maintained Echo’s appeal.”
This news isn’t exactly a revelation. Amazon was the first one out of the gate with its Echo speakers. Since then, the company routinely puts their devices on sale to practically give them away. Amazon is also making almost anything into an Echo device including a smart ring and glasses. This strategy not only increases market share, but also mind share as consumers will typically think of Amazon when it comes to smart speakers. Increased market share also gives Amazon a “trojan horse” to sell its Prime subscription and services.

It isn’t all great news for Amazon, however. While Amazon continues to dominate the smart speaker category, its market share has been trending downward since 2017 while all other brands have been moving upward. Though it seems that smart speaker adoption seems to be leveling out as Amazon and Google put their digital assistants, Alexa and Google Assistant respectively, in other products.
Earlier this year, Sonos filed suit against Google for allegedly stealing its speaker technology. Part of the litigation is frustration by Sonos executives for the way that Amazon and Google market their smart speakers. Customers are more likely to buy a $30-50 Echo Dot or Google Home Mini that sounds decent rather than spend $200 on better sounding Sonos speakers. Amazon also prominently displays its Echo products on the Amazon front page which gives it a distinct advantage over competing smart speakers that are sold on the Amazon storefront.

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Using LinkedIn for Lead Generation: Actionable Tips for Marketers – Blog – 10 minute

But first, why LinkedIn? Let’s take a look at the facts. According to LinkedIn:

There are more than 610 million users worldwide on LinkedIn
4 out of every 5 members drive business decisions
And, it’s rated the #1 platform for lead generation by marketers

LinkedIn lead generation is on the rise, especially for B2B businesses, precisely because it provides you with a high-quality audience you have direct access to and it’s a place that delivers results. In fact, a recent study supports this, showing that LinkedIn was rated the most effective social platform for B2B businesses.

Now that we know why more and more businesses are using LinkedIn for lead generation, let’s talk about how to generate sales leads through LinkedIn. There are two primary approaches that are both repeatable and consistent we are going to detail today: the outreach campaign and the paid traffic campaign.
LinkedIn Lead Generation Through Outreach Campaigns
Simply put, an outreach campaign is an organic campaign where you carefully connect with targeted prospects and then build a relationship with them through LinkedIn messaging.
This route is best for you if you:

Sell to other businesses or to business professionals
Sell a high-ticket product or service that warrant a high-touch relationship, in most cases at least $2k but this works for $50K-$100K+ as well (definitely not for $50 widgets)

What Kind of Results Can You Expect?
Done right, you can build an outreach system that potentially brings you 10, 20, 30 quality appointments or more every single month, and when translated to revenue, that can mean hundreds of thousands added to your bottom line every year depending on your sales process and your offer.
For example, Dan Demers, a consultant, was struggling to create cash flow and get leads until he enrolled over $200k in client engagements using this approach.
Another example is Tom Swip from Swip Systems an IT and App Development Firm. Using this same approach he has generated over $900,000 and now experiences a new level of control and certainty in his business, something that referrals alone can’t provide.
Then there’s Aaron Agius, who went from unknown in the marketing industry to a go-to authority in the space. Since using these outreach campaigns he has seen 384% ROI.

Now let’s talk about how you can use the same approach Dan, Tom, and Aaron did to grow your business as well.
For an in-depth look at what other high-growth businesses in the U.S. are doing to generate leads on LinkedIn, click here to access a recent study by LinkedSelling.
How to Implement Your Own Outreach Campaign On LinkedIn to Generate Leads
Here’s how to use LinkedIn for lead generation through outreach campaigns.
Step #1: Know Your Prospects
You need to know exactly who you want to target because you’ll be reaching out to people one on one. You don’t want to waste your time with people who don’t fit your ideal prospect profile.
You need to answer this question in detail: Who is your ideal client?
The answer to that lies in the intersection of these three factors:

To find that sweet spot, you’ll want to look at both professional demographics and professional attributes. Professional demographics include things like job title, industry, company size, and company revenue.
Within LinkedIn you can search and find potential prospects based on these professional demographics.
To find professional attributes, you’ll want to go a bit deeper. The best way to find this is simply to talk with your prospective clients to find out certain things that motivate them to search for services like yours, including:

Their pain points and why they’re looking for your service.
What solutions they’ve looked into already
Who they report to and what are the deciding factors in making a purchase
What influences them and what do they value?

Step #2: Optimize Your LinkedIn Presence
Here you’ll want to use what you know about your prospects to optimize your profile and develop an easy system for sharing content.
To optimize your profile, take a look at some of the profiles of people you admire. They are professional, they talk directly to their prospects letting them know exactly how they’ve helped others like them, and they build trust and authority – even just in their headline.

From there, you want to research content you can share (or create, if you want) that will interest your prospects. It’s easier if you create a backlog of content you can access or share frequently so you don’t have to search it out everyday. Tools like Feedly and Evernote are great for finding and collecting content you can use later. When judging content to share ask:

What are your actual prospects (or clients) sharing on social media?
What gets them excited to read about and share with others?

This will not only help you increase your visibility among your prospects, but they’ll start to see you as a valuable resource and you’ll begin to develop a certain level of trust with them.
Step #3: Your Messaging Campaign
Your messaging campaign begins with the connection. This is why you need to know exactly who your prospects are. Once you know that, you can easily use LinkedIn’s search functions to search prospects out by name, industry, company, or title and then connect with them.

But, before you send a connection request, always click “Add a Note”:

This increases your chances that your prospect will connect with you. Your note should be simple and say nothing about your services. Something like this:

In the template above you can see that we are positioning the client as the founder of a community or group which we refer to as your Authority Leadership Platform.
From there, every few days you’ll send them a sequence of messages in a Multi-touch Messaging Campaign leading to a sales call with you (or your sales team). The important thing to remember is that you want to avoid being “salesy” at all costs. Your goal here is to develop trust by offering value before you try to get your prospect on a sales call. Here’s an example of what a messaging campaign looks like:

LinkedIn Lead Generation Through Paid Traffic Campaigns
Paids ads takes all the work and momentum you’ve built up through organic campaigns and allows you to scale it.
This route is best for you if you:

Sell to other businesses or to business professionals
Are looking for a higher volume of quality leads each month
Have monthly revenue to reinvest in your business
Have a tested funnel that drives leads to a sales appointment or buying opportunity

What Kind of Results Can You Expect?
While it’s difficult to promise exact results because it really depends on how well your offer resonates with the people you’re targeting, as well as how much you invest in ad spend, the important thing to look at here is your ROI.
We at LinkedSelling, on average, generate 820 new leads and have campaigns that get between a 7-10x return. Here are other results we’ve seen with our clients through paid traffic campaigns:

A Training & Consulting Firm that helps Financial Advisors grow their business getting Webinar Opt-ins for $34.72…and booking appointments with 28.4% of their list
A Marketing Agency for IT companies who saw 44x return on ad spend for their event ticket sales.

How To Generate Sales Leads Through LinkedIn With Paid Traffic Campaigns
Step #1: Place LinkedIn Insights Tag On Your Site
Before you launch your LinkedIn ads campaign, we first recommend you place the LinkedIn Insights Tag on your website. This small snippet of code will allow you to utilize Conversion Tracking, create Matched Audiences (for retargeting), and look at your Website Demographics – which will allow you to refine your targeting based on the exact type of prospects who are visiting your site already.
To add the LinkedIn Insight Tag to your web pages, log into your Campaign Manager and follow these easy steps from LinkedIn here.

Step #2: Determine Your Audience
In order to take advantage of LinkedIn’s new and improved targeting capabilities you’ll need to know your prospect’s professional demographics and interests. That’s because it’s not just about getting any leads – you want to get the right, quality leads for your business.
Currently, LinkedIn’s ad platform offers over 200 total professional interests you can target.

Tips to Choose Your Ad Targeting Audience:

Keep your audiences segmented. For example, some people might want to target both CMO’s and CTO’s for their executive leadership training services – but this is a common mistake. These groups of people have very different interests and different factors that motivate them to take action. You’ll want to make sure that you take advantage of LinkedIn’s ability to target those interests by keeping your audiences segmented so you can put tailored ad copy in front of the right audience.
Determine the ideal size audience based on how you want to connect with them. We determine the audience size based on what kind of ad product we’re using. LinkedIn Sponsored Inmail is often ideal for a smaller size audience, while Sponsored Content works better with a larger audience.

Step #3: Choose Your Approach
From there, we follow three pillars of a successful LinkedIn Ads Campaign:

Pillar 1: The Report-To-Appointment (RTA) Funnel
Pillar 2: The Direct-to-Appointment (DTA) Funnel
Pillar 3: Dynamic Retargeting

Pillar #1: The RTA Funnel
This is an approach where you set up a lead magnet funnel that quickly converts opt-ins into sales appointments or high-leverage buying opportunities. This is useful when you want to shorten the sales pipeline and take advantage the leads you have coming in, especially because they are more qualified and typically come with a higher cost per click (CPC) than other platforms.
It’s a very simple funnel, streamlined to the bare necessities required to from your prospects from one step to the next. Here’s what the RTA funnel looks like:

Here’s an ad we’ve set up for an RTA funnel:

PIllar #2: The DTA Funnel
The approach in this second pillar is even more direct: your ad takes your prospects straight to a sales appointment/call with you or your sales team. With the higher-quality audience on LinkedIn, you’ll want to give them what they are looking for sooner.
Here’s what the DTA funnel looks like:

The key here is that instead of “warming” your cold leads up with a report before you ask them to book an appointment, you need to warm them up with a video right in your ad. So compelling video content is essential here.
Here’s what our ad looks like:

PRO TIP: Remember to call out your audience in the copy like we did here. (“IT Service Firms, MSPs and MSRPs”).
Pillar 3: Dynamic Retargeting
This approach takes advantage of the “low hanging fruit” where you retarget the people on your current email list or the people who have visited your website.
There are three ways we approach this:
1. Text Ads

2. Dynamic Ads

3. Sponsored Inmail

We recommend you start with Sponsored Inmail, one of the best products on the LinkedIn Ads platform, especially for retargeting. We often see ad clicks for less than a dollar and are able to book appointments for pennies on the dollar.
For more information on our approach to using LinkedIn for lead generation via paid ad campaigns, check out the LinkedIn Ads Rocket Launch Playbook that goes into more detail for each of these ad pillars.
The Takeaway
More than anything, the biggest benefit in using LinkedIn for lead generation, whether you’re using organic outreach campaigns or paid traffic campaigns, is the quality of leads that we see. It’s not just the volume of leads you want, but the right leads. Leads that will become your best clients and actually help you grow your business.
Just like with any successful marketing campaign, in order to make the most out of the audience LinkedIn has built, you really need a system in place. One that builds momentum from your efforts, instead of one-off posts or messages that fizzle out.
To learn more about how to generate sales leads through LinkedIn and to find out which approach would work best for your business, download LinkedSelling’s 2019 Client Acquisition Report.

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Facebook hires Brian Irving as AR and VR marketing lead- Tempemail – Blog – 10 minute

Facebook has turned to former Eventbrite chief marketing officer Brian Irving to serve as its head of AR/VR product marketing as social media giant seeks to double down on its early lead in the sector in pursuit of its stated goal of reaching 1 billion virtual reality users.
Reporting directly to AR/VR chief marketing officer Rebecca van Dyck, Irving will help promote a range of new initiatives in the sector including Horizon, a planned VR world in which people can create personalised avatars which are then transported to a variety of public spaces and games.
This follows Facebook’s $2bn acquisition of Oculus VR in 2014, since which the social media giant has released a series of increasingly advanced headsets designed to tempt people into the new world. While the medium hasn’t quite taken off into the mainstream despite the weight of Facebook’s expertise and marketing behind it, the category remains in its infancy.
It has been speculated that Facebook’s foray into VR could unleash a new dimension in marketing with a VR-enabled web bringing people closer together than ever before with KFC even building a virtual kitchen for aspiring chefs.
The journey toward a high-tech future hasn’t been a smooth one however with Facebook opting to shun in-house content creation with the closure of Oculus Story Studio.

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Facebook is an American online social media and social networking service based in Menlo Park, California. 
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Facebook hires Brian Irving as AR/VR marketing lead- Tempemail – Blog – 10 minute

Facebook has turned to former Eventbrite chief marketing officer Brian Irving to serve as its head of AR/VR product marketing as social media giant seeks to double down on its early lead in the sector in pursuit of its stated goal of reaching 1bn virtual reality users.
Reporting directly to AR/VR chief marketing officer Rebecca van Dyck Irving will help promote a range of new initiatives in the sector including Horizon, a planned VR world in which people can create personalised avatars which are then transported to a variety of public spaces and games.
This follows Facebook’s $2bn acquisition of Oculus VR in 2014, since which the social media giant has released a series of increasingly advanced headsets designed to tempt people into the new world. While the medium hasn’t quite taken off into the mainstream despite the weight of Facebook’s expertise and marketing behind it, the category remains in its infancy.
It has been speculated that Facebook’s foray into VR could unleash a new dimension in marketing with a VR-enabled web bringing people closer together than ever before with KFC even building a virtual kitchen for aspiring chefs.
The journey toward a high-tech future hasn’t been a smooth one however with Facebook opting to shun in-house content creation with the closure of Oculus Story Studio.

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Facebook
Facebook is an American online social media and social networking service based in Menlo Park, California. 
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Nike, BodyArmor & the NBA lead brands in mourning the death of Kobe Bryant- Tempemail – Blog – 10 minute

The shocking death of NBA star Kobe Bryant in a helicopter crash over the weekend has sparked an outpouring of grief from within the sport, fans and businesses including sports brands such as Nike.
Bryant and his 13-year-old daughter Gianna were among at least five fatalities in a helicopter crash over Southern California on Sunday with tributes soon pouring in from some of the biggest names in fashion and sport.
Nike led the way, paying respects to one of its most high-profile brand ambassadors by saying: “He was one of the greatest athletes of his generation and has had an immeasurable impact on the world of sport and the community of basketball. He was a beloved member of the Nike family. We will miss him greatly. Mamba forever.”
Despite retiring in 2016 Bryant continued to dominate the sport on and off the basketball court, earning over $350m from endorsement deals alone. Proving to be a savvy investor in later life Bryant ploughed $6m into sports drink brand BodyArmor – now estimated to be worth $200m following subsequent investment by Coca-Cola.
Adding its message of condolence BodyArmor said: “He was an incredible friend to the entire BodyArmor team and a devoted family man and father. Our thoughts and prayers are with Kobe’s family and everyone affected by this tragedy.”
NBA commissioner Adam Silver summed up sentiment within the sport by saying: “The NBA family is devastated by the tragic passing of Kobe Bryant and his daughter, Gianna. For 20 seasons, Kobe showed us what is possible when remarkable talent blends with an absolute devotion to winning.”
Bryant also enjoyed success with his media production company Granity Studios, earning an Academy Award for the animated short ‘Dear Basketball’ in 2018.

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‘Boring’ Peugeot named lead sponsor of new Sky Comedy channel- Tempemail – Blog – 10 minute

As part of Peugeot’s wider 2020 campaign to convince drivers its not boring, the car manufacturer is to sponsor Sky Comedy – a new TV channel that goes live from today (27 January).
Sky Comedy is Sky’s first full-time comedy station since it closed The Comedy Channel in 1992. It will broadcast shows from HBO, NBC and Showtime.
The campaign is part of a year-long deal with Sky Media, which aims to reimagine how the car manufacturer is perceived by drivers and convince them it is not a boring brand. The multi-platform partnership will cover TV, video-on-demand and Sky Go platforms.
“This year we’re dedicated to delivering our simple message that we are ‘Unboring the Future,” explained Peugeot’s marketing director, Steve Wass. “What better way to show our true selves than to partners with a brand-new fresh and relatable TV channel? This is the perfect opportunity for us to showcase our brand with a new wave of excitement,” he continued.
The ‘Unboring the Future’ idents show various boring scenes, like washing machines, a lone, forgotten suitcase making its way around an airport conveyer and dull, paper orientated office jobs. Across the tedious scenes, the word ‘boring’ shoots up, before the scene changes to a cool shot of a Peugeot cruising along, to show how Peugeot is ‘unboring your TV.’
The idents will go live across TV and Sky’s video-on-demand platform. The partnership will also materialise into Peugeot 183 UK retailers, with the integration of Sky Comedy branding, merchanise and experientials.
On its partnership with Peugeot, Dan Morrisey, head of sponsorship activation at Sky Media, said: “We’re delighted to have Peugeot onboard as sponsors of Sky Comedy from launch. With the brand’s focus on “Unboring the Future”, aligning with Sky Comedy and its portfolio of critically acclaimed content makes perfect sense. From idents on screen to partnership amplification across PEUGEOT’s retail network, Sky Peugeot, Mediacom and Havas will be working in unison across 2020 to deliver a truly unboring partnership.”
The sponsorship between Sky Media and Peugeot is brokered by MediaCom, with creative execution by Havas. The digital activity will be delivered by Adylic and social artwork created by 33 Seconds.

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