Goodbye, blue eyes: why the glamorous Instagram filter had to be altered | Technology – Blog – 10 minute

Goodbye, blue eyes: why the glamorous Instagram filter had to be altered | Technology – Blog – Tempemail.co

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Some online fads are “blink and you miss ‘em”, but I couldn’t help noticing the viral ascent of Lil Icey Eyes – an augmented reality face filter that became central to a popular TikTok and Instagram trend this week.
It seemed like every time I opened the app over the last 72 hours I encountered a flawless face with the cold stare of a Siberian husky – albeit one wearing fairly intense false eyelashes. The faces would pout and pose for a second, and then the filter would disappear, leaving the user howling with laughter over the contrast between their glamorous virtual visage and their real self.
But yesterday, something about the Lil Icey Eyes filter was suddenly different. Why?

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“>Originally popularized by Snapchat, most of us first encountered face filters (or “selfie lenses”) as goofy effects and animations layered over our digital image to make us look like we were barfing rainbows or sticking our long puppy dog tongues out at our front-facing cameras.
Two years ago, Snapchat began allowing users to create their own filters; Instagram followed suite last August. As a result of these platform expansions, creativity is flourishing; some filters double as mini-games, or artistic creations that turn you into an iridescent cyborg queen. The vast majority of those making these filters do it for free.
Many other creators, including Lil Icey Eyes creator Paige Piskin, who revealed over a livestream that she gained 150,000 Instagram followers in one day when she went TikTok viral this week, focus on filters that essentially make you look cuter – giving the effect of freckles or makeup, or adding flowers and butterflies into the frame.

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“>With so many filters to choose from, why did Lil Icey Eyes take off so dramatically? It’s hard to say exactly, but what’s clear is TikTok users, 41% of whom are between the ages of 16 and 24, thought the filter made them look great – and by the reductive standards of “Instagram Face” beauty, it did.
In addition to a Night King gaze, the filter seemed to persuasively slim noses and enlarge lips – elements which likely contributed to its (semi) demise.
Early yesterday morning Piskin posted a lengthy Instagram caption explaining the filter had to be altered in accordance with Instagram policy. As of last October, the platform has banned filters that provide a “plastic surgery” effect due to research suggesting such visuals negatively impact the wellbeing of users – especially teens. According to a June 2019 study published in The Journal of the American Medical Association, using any type of face filter is linked with increased consideration of plastic surgery.
Piskin, for her part, wrote in her caption that she believes people gravitate to face-warping filters not because we really want to look different, but simply because they’re fun. “And very likely [because filters are] a way to compensate for having a camera way to close to our faces,” [sic] she writes. Researchers have found that our faces tend to appear distorted in selfies.
Instagram’s effort to draw the line on digital augmentation at face-warping filters may be well intentioned, yet perhaps arbitrary. After all, almost all filters involve baseline digital beautification. Filters that give you bunny ears or rainbow hair also usually give you smooth skin, whiten teeth, and intensify eyes – that’s plenty to make one feel inadequate. That’s not even taking into account the ubiquity of images users post after erasing their every little flaw on apps like Facetune.
For all its viral popularity, Piskin’s creation was just an icy lil’ drop in an ocean of digitally mediated dysmorphia. If Instagram is serious about changing the way its platform makes users feel, they’ll have to look at the bigger picture.

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Caroline Flack’s family release powerful unpublished Instagram post she wrote days before she died- Tempemail – Blog – 10 minute

Caroline Flack’s family have released an unpublished Instagram post that she wrote in the days before her death, in which she said that within 24 hours her whole world and future had been swept from under her feet.
The 40-year-old former Love Island host, who took her own life, described the domestic incident with boyfriend Lewis Burton as “an accident”.
“On December the 12th 2019 I was arrested for common assault on my boyfriend,” she wrote. “Within 24 hours my whole world and future was swept from under my feet and all the walls that I had taken so long to build around me, collapsed.

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“I am suddenly on a different kind of stage and everyone is watching it happen.
“I have always taken responsibility for what happened that night. Even on the night. But the truth is … It was an accident.”

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Flack continued: “I’ve been having some sort of emotional breakdown for a very long time.
“But I am NOT a domestic abuser. We had an argument and an accident happened. An accident.”
The presenter added that the reason she decided to write the message was became her family couldn’t “take anymore”.
“I’ve lost my job. My home. My ability to speak. And the truth has been taken out of my hands and used as entertainment,” Flack said.
“I can’t spend every day hidden away being told not to say or speak to anyone.”
Flack’s mother, Chris Flack, shared the message in her local paper, the Eastern Daily Press, in Norfolk where Flack grew up.
She said her daughter was advised not to share the post on social media, but that her family wanted “people to read it”.
“It was describing how she was feeling and what she had gone through, no more than that,” Flack’s mother said. “It was not blaming anyone or pointing any fingers.”

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‘Live at the Indigo2’ TV – 2008 – Presenter, Caroline Flack
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Caroline Flack gets in a flap when she spots a spider on her leg during live transmission in 2009
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‘The Whole 19 Yards’ TV Programme, 2010
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‘Minute To Win It’ TV Programme. – 2011
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The X Factor Live’ Xtra Factor TV Programme, London, Britain – 12 Nov 201
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The X Factor Live’ Xtra Factor TV Programme, London, Britain – 12 Nov 201
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Sunday Brunch’ TV Programme, London, Britain – 03 Jun 2012
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‘The X Factor Final Live’ TV Programme, Manchester Central Convention Centre, Manchester, Britain – 09 Dec 2012
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TV presenter Caroline Flack is dressed for the occasion as she encourages the nation to get Red Nose Day ready.
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Caroline Flack attending the launch of Strictly Come Dancing 2014, at Elstree Studios
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‘Loose Women’ TV Programme, London, Britain. – 12 Jan 2015
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Fashion For Relief Show, Autumn Winter 2015, London Fashion Week, Britain – 19 Feb 2015
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‘Love Island’ TV Programme. – Jun 2015
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‘Love Island’ TV Series – Jun 2017(Series 3, Episode 1) – Caroline Flack
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‘Love Island’ TV Series – Jun 2017Caroline Flack. – Series 3
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British Academy Television Awards, Ceremony, Royal Festival Hall, London, UK – 13 May 2018Caroline Flack, Reality & Constructed Factual Award, ‘Love Island’
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‘Love Island’ TV Show, Series 4, Episode 57, The Final, Majorca, Spain – 30 Jul 2018
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‘Love Island’ TV Show, Series 5, Episode 48, Majorca, Spain – 27 Jul 2019
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‘Live at the Indigo2’ TV – 2008 – Presenter, Caroline Flack
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Caroline Flack gets in a flap when she spots a spider on her leg during live transmission in 2009
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‘The Whole 19 Yards’ TV Programme, 2010
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‘Minute To Win It’ TV Programme. – 2011
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The X Factor Live’ Xtra Factor TV Programme, London, Britain – 12 Nov 201
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The X Factor Live’ Xtra Factor TV Programme, London, Britain – 12 Nov 201
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Sunday Brunch’ TV Programme, London, Britain – 03 Jun 2012
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‘The X Factor Final Live’ TV Programme, Manchester Central Convention Centre, Manchester, Britain – 09 Dec 2012
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TV presenter Caroline Flack is dressed for the occasion as she encourages the nation to get Red Nose Day ready.
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Caroline Flack attending the launch of Strictly Come Dancing 2014, at Elstree Studios
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‘Loose Women’ TV Programme, London, Britain. – 12 Jan 2015
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Fashion For Relief Show, Autumn Winter 2015, London Fashion Week, Britain – 19 Feb 2015
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‘Love Island’ TV Programme. – Jun 2015
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‘Love Island’ TV Series – Jun 2017(Series 3, Episode 1) – Caroline Flack
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‘Love Island’ TV Series – Jun 2017Caroline Flack. – Series 3
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British Academy Television Awards, Ceremony, Royal Festival Hall, London, UK – 13 May 2018Caroline Flack, Reality & Constructed Factual Award, ‘Love Island’
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‘Love Island’ TV Show, Series 4, Episode 57, The Final, Majorca, Spain – 30 Jul 2018
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‘Love Island’ TV Show, Series 5, Episode 48, Majorca, Spain – 27 Jul 2019
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She added that Flack, who she refers to as Carrie, sent it to her “at the end of January but was told not to post it by advisers”.

In the post, Flack continued: “For a lot of people, being arrested for common assault is an extreme way to have some sort of spiritual awakening but for me it’s become the normal.

“I’ve been pressing the snooze button on many stresses in my life – for my whole life.
“I’ve accepted shame and toxic opinions on my life for over 10 years and yet told myself it’s all part of my job.”
The presenter added that the problem with “brushing things under the carpet” was that the issues were still there. 
“One day someone is going to lift that carpet up and all you are going to feel is shame and embarrassment,” Flack wrote.

The inquest into Flack’s death is due to be opened on Wednesday morning, four days after the television presenter was found dead at her home in east London.
The hearing at Poplar Coroner’s Court at 10am is expected to be brief, with the coroner likely to adjourn proceedings to allow the police investigation to continue.
Flack’s death, confirmed on Saturday evening, was the latest connected to ITV2’s Love Island.

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The 40-year-old stepped down from presenting the current winter series after the alleged assault on Mr Burton and was released on bail after pleading not guilty at a court hearing in December.

However, Flack was ordered to stop having any contact with Mr Burton ahead of a trial, which had been due to begin in March.
The dating show did not air on Saturday or Sunday as a mark of respect to her family and returned on Monday with a tribute to Flack, who started hosting the programme in 2015.
If you are experiencing feelings of distress and isolation, or are struggling to cope, The Samaritans offers support; you can speak to someone for free over the phone, in confidence, on 116 123 (UK and ROI), email [email protected], or visit the Samaritans website to find details of your nearest branch. 
For services local to you, the national mental health database – Hub of Hope – allows you to enter your postcode to search for organisations and charities who offer mental health advice and support in your area.

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Instagram brought us so close to Caroline Flack that her death seems personal | Leah Green | Opinion- Tempemail – Blog – 10 minute

For fans of Love Island, like me, Caroline Flack became a familiar figure in our lives over the past five years. She was in our living rooms every summer, and for those of us who use social media, on our phones almost every day.
Through Instagram stories, we watched her on nights out, playing with her dog, singing at a piano and celebrating her 40th birthday. I had private thoughts about her boyfriends, her taste, and her presenting style. My friends and I occasionally discussed her as if she were an acquaintance on the periphery of our social circle. Her posts were similar to those we would share ourselves.
Like many others I’ve spoken to, I’ve been surprised by how hard the news of her death has hit. Of course, it doesn’t come close to the pain of those who actually knew her. But the grief feels somehow different from previous sadness over the death of a celebrity. For fans of Amy Winehouse, her music soundtracked their lives but they didn’t know what the inside of her flat was like. We may have watched all of Robin Williams’s films, but we never knew the man behind the comedy.

Through social media, Flack chose to make herself accessible to us in ways earlier celebrities could not. Her flaws, vulnerabilities and romantic struggles were laid bare to see. In the online arena where relatability is king, her candidness succeeded in keeping us engaged: the less perfect she was, the more there was to connect with, or in less generous moments, to talk about.
But in truth we knew very little. Our impression of her – as someone with loving friends, and a rich and interesting life – seems so at odds with a person who would take their own life, the loneliest act possible. Suddenly the shallowness of our understanding became sickeningly clear.
All we have left in her absence are the things written about her: freshly published tributes and a backlog of negative articles (one posted the day before she died was hurriedly deleted). Just as her celebrity and social media presence allowed us to feel a connection to her, it led parts of the press to act as if they owned her. She opened her life and they raked over her every move for more and more stories.

From CBBC to Love Island: Caroline Flack’s career in TV – video obituary
We’re left to contemplate our place in this ecosystem: were we passive observers or culpable consumers of this content? We didn’t write anything mean. We loved her show, chucked her some likes on Instagram. But we were invested in her life, and that meant we sometimes consumed the bad press as well as the good.
The tabloids couldn’t have done less to disguise their glee at her fall from grace. The upcoming trial would have provided intimate details to be reported, twisted and ridiculed. And the truth is, I would probably have read some of it. So would many of the other millions who followed her on social media. If you’re happy to watch someone blowing out their birthday candles, why wouldn’t you be interested in that same person being charged with a serious crime?
There are, obviously, no easy answers. It’s too late to reverse the way we’ve opened up our lives, and in turn inserted ourselves into those of others. It’s unrealistic to ask celebrities to shut out the fans who have got them to where they are; and it is unfair to blame people for enjoying the intimacy they believe they share. We’re as trapped in the web of TV, tabloids and social media as those we follow. But no matter how enticing the gossip may be, we need to stop incentivising the tabloid press to treat anyone in the public eye as fair game, just because they try to let us into their lives.
Even if we try to consume celebrity culture more ethically, the fact remains we have entered new territory in our relationship to stars. Caroline Flack’s death comes as less and less of our lives are treated as off limits. As the line between celebrity and reality continues to blur, so do our feelings. We should be ready for more of this new, complex, grief.
• Leah Green is a Guardian video producer
• In the UK and Ireland, Samaritans can be contacted on 116 123 or email [email protected] or [email protected] In the US, the Tempemail Suicide Prevention Lifeline is 1-800-273-8255. In Australia, the crisis support service Lifeline is 13 11 14. Other international helplines can be found at www.befrienders.org

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Ratan Tata’s Follower Count Touches 1 Mn on Instagram!- Tempemail – Blog – 10 minute

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Ratan Tata, the Chairman Emeritus of Tata Sons, has stepped onto another milestone on Instagram. Tata recently gathered 1 million followers on Instagram, the picture sharing platform. 
His caption said, “I’ve just seen that the number of people on this page has reached a milestone. This wonderful online family is not what I expected when I joined Instagram and I have you to thank for it. I do believe that the quality of connections you make in this age of the internet is far greater than any number. Being a part of your community and learning from you is truly exciting and makes me very happy and I hope our journey together continues.”
Also Read:
Leaders Are Born And Not Made. Ratan Tata And Narayana Murthy Demonstrate It!
Ratan Tata had joined Instagram in October last year. No sooner did he join, his first post had gone viral and had broken the internet. He is usually seen to upload pictures of animals, and also of his younger self. His last post had gone viral with more than 300K likes. 
Users took to compliment Tata for his humility. “Most humble man I know. God bless you and be on your side always!” said a user, while another said, “Humility at its best!” Many even called him inspirational and a legend. One user said, “You are one of the most charismatic guy in the country,” while another added, “We are grateful that you joined Instagram”.  

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21 Top Beauty Influencers You Need to Follow on Instagram – Blog – 10 minute

For this list, we’ve selected some of the top beauty influencers on Instagram, but also looked beyond pure numbers to bring you some rising stars and beauty influencers you might not have heard of just yet. Check it out!
Looking for Instagram beauty influencers? Find the influencers you need with our free Influencer Search Tool now.

1. Huda Kattan
Huda Kattan, better known through the cosmetics and beauty company she founded, Huda Beauty, is the top beauty influencer in terms of earnings. The account boasts a staggering 34.5 million followers! Although the page is for her own brand, she still reps and partners with other beauty industry leaders, like Sephora.
Much of her profile space is dedicated to other influencers, giving them a platform to show off their stunning makeup looks and tutorials – using her products of course.
On her personal profile, with 517k followers, Kattan also reps fashion giants like Dior and Chanel, along with the photographers she has worked with like Chen Man.

2. Genelle Seldon
Genelle Seldon is both a fashion and beauty influencer with 356k Instagram followers. She serves her audience with high fashion looks and spices up her content with a sassy edge.
She collaborates with big names such as Juicy Couture, Forever 21, Tiger Mist, Loving Tan, and cosmetic procedure brands like Sev Laser Aesthetics.

Genelle Seldon also scored an incredible 100 on the Socialbakers influencer scorecard, pointing to strong and genuine follower interaction and growth, as well as influencer activity.
With Socialbakers, you’ll be able to find the influencers that will hit it off with your audiences seconds. Search by relevant interests, region, keywords, and more – even see what brands they have worked with in the past. Let AI do the work for you, with smart influencer recommendations based on your individual audience personas.

Find the perfect influencers for your audience today. Give it a try – free!
3. James Charles
Makeup and beauty influencers aren’t just women these days. At the front of the pack representing the men in beauty is the effervescent James Charles.
At just 19 years of age, the first ever Cover Boy, James Charles has built up YouTube and Instagram followings of over 15 million each.
A self-taught makeup artist known for his over-the-top glamorous eye makeup looks and tutorials, Charles has even launched palettes and brushes with Morphe Brushes.

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4. Kandee Johnson
Kandee Johnson is a beauty influencer with a following of 1.8 million.
Her looks and tutorials range from high fashion and contouring to easy out-the-door looks, like how to look great without eyeliner.
Her style is summed up as “always sweet with a hint gangsta.”
Johnson cooperates with BoxyCharm, a monthly beauty products delivery subscription, and reps brands like SugarBearHair, a chewable vitamin supplement to promote healthy hair and growth.

5. Em Ford
Bringing something a little different to the table again we have Em Ford, a beauty influencer who got her start blogging and has since expanded to YouTube and Instagram.

But Ford is different from your typical beauty influencer: she suffers from severe acne. That doesn’t stop her though, and with a following of just under 1 million on Instagram, and 1.1 million on YouTube. She has built a platform for her powerful campaign, #redefinepretty, aimed at tackling stigmas and bullying around visible skin conditions like acne, scarring, and birthmarks.

Em Ford is currently an Olay UK brand ambassador.
6. Manny Gutierrez
Another self-taught male beauty influencer, Manny Gutierrez has 4.6 million followers on Instagram and posts a mix of makeup tutorials, product reviews, lifestyle, and even some makeup challenges such as how to make low-quality makeup work. But really, he’s all about spectacular eye looks.
Like Kandee Johnson, Gutierrez cooperates with subscription company BoxyCharm. He also reps brands like Lunar Beauty, and even promos other big-name influencers like Liza Koshy.
Manny Gutierrez’s lifestyle posts, however, are what give him an authentic edge. He has opened up about being body positive and even about a hair transplant restoration surgery he had.

7. Nikkie de Jager
Like many other beauty influencers Nikkie de Jager or @nikkietutorials on Instagram started on YouTube.
Her makeup tutorials focus on looks that truly transform a person’s face – from high fashion, contoured and chic, to out of this world looks that would be costumey if they weren’t pulled off with such talent. Just check out this half mask look from October 2018, or her killer Grinch look from November 2018.
She always posts tutorials for her looks on YouTube mentioning the products and brands she uses. She has worked with brands such as FacialTox, Maybelline, and Marc Jacobs Beauty.

8. Naomi Giannopoulos
With over 20 years’ experience, it’s no surprise that Naomi Giannopoulos has more than 7 million followers on Instagram.
This beauty influencer regularly posts tutorials, demonstrating different lip and eye makeup combinations that for people to try out for themselves along with makeup transformations with models on a broad spectrum of different ethnicities and skin tones.
She has also recently launched her own line of makeup, but still reps other brands and artists.

9. Zoë Sugg
At just 29, Zoë Sugg is a top beauty influencer with a diverse portfolio of work going back nearly a decade.

This British influencer got her start on YouTube, creating beauty product and fashion haul videos. Sugg has since built a veritable beauty empire with nearly 12 million subscribers on YouTube and 10 million followers on Instagram. She has also launched her own beauty and lifestyle product lines, founded Zoella, and broke the record for highest first-week sales of a first-time novelist with her novel Girl Online.

She promotes beauty brands like ColorPop Cosmetics, along with some lifestyle brands like Made, and Urban Outfitters Home.
10. Shayla Mitchell
Shayla Mitchell, or @makeupshayla, is another beauty influencer brand ambassador for ColorPop Cosmetics and has 2.7 million followers on Instagram.

She posts a mix of makeup, beauty, and fashion on her Instagram, ranging from casual to glamorous. There’s a little something for everyone, and no matter what looks she’s serving, they all look glam.
Mitchell uses YouTube as a platform to publish her makeup tutorials, with teases posted to Instagram. Her other Instagram posts are heavy on promotion – listing all the products and brands involved in her makeup looks and outfits so her followers can really keep up.

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11. Cohl
Competitive cheerleader turned Instagram beauty influencer, Cohl is another male influencer on our list with 345k followers. This rising star shares looks and tutorials for glam, highly contoured, and often extravagant makeup looks.
He has partnered with cosmetics brands like Benefit, Sleek, and Raldh Cosmetics.

12. Rin Rodriguez
Beauty isn’t all diamonds and gold. Bringing non-binary representation to this list is alternative beauty influencer, Rin Rodriguez, or @gothfruits on Instagram with 146k followers.
With spectacularly bright orange hair, multiple face piercings, and hectic makeup and fashion color combinations, Rodriguez still comes off as both high fashion and adorable.
Their bold color combinations challenge preconceived notions of how “natural” makeup should look, and incorporate at least a touch (often more) of whimsy.
They rep brands like Milk Makeup and Urban Decay Cosmetics, and have posted ads for Ink of Elation.

13. Penelope Gwen
While Rin Rodriguez serves up whimsy and lighthearted goth, Penelope Gwen is here serving stark, high fashion to her 305k followers. Straight up, no chaser.
This model and beauty influencer’s style is often in sharp lines and powerful poses. Her makeup tutorial videos, on the other hand, often have funny freeze frames that simply demand to be clicked.
Gwen reps brands like Fenty Beauty, ColorPop Cosmetics, Kat Von D Beauty, and more.

14. Christina Parga
For the darker side of beauty influencers, check out @depechegurl on Instagram and you’ll likely find yourself joining her 719k followers.
Founder of cosmetic brand, Cryptic Cosmetics, Christina Parga is a Hollywood native with a flair for dramatic, dark makeup with sharp, clean lines, and a statement lip.
She works with brands like Lime Crime Makeup, Gerard Cosmetics, and promoted Kiehl’s as well for a campaign on breast cancer awareness.

15. Kelseyanna Fitzpatrick
Vancouver-based makeup artist Kelseyanna Fitzpatrick, is a beauty influencer with a twist. With 253k followers, Fitzpatrick has tossed the rulebook aside for ‘how to make it in the industry’ in favor of one motto: “Be aggressively yourself,” she told Dazed Digital in November of 2018.
Fitzpatrick’s account is a wonderland of deliciously colorful goth aesthetic, from eye makeup looks to fashion shoots, and her own stunning professional work on others.
She reps brands like Look Hunter Apparel, Noctex Cosmetics, and Joanna Keller Beautique. She is also a staunch advocate for cruelty-free cosmetics and actively fights animal testing in cosmetic products.

16. Kuu Kivelä
Where Kelseyanna is serving us dark goth glamor, Finnish beauty influencer Kuu Kivelä, or @roseshock, is here to bring us some “main character aesthetics” along with her eclectic mix of goth, cosplay, whimsy, and high fashion, almost virtual looks.
Based in Helsinki, this 24-year-old has a following of 191k and boasts some big cosmetic brands, like Nyx Cosmetics Nordics, Rockstar Wigs, and SugarPill Cosmetics. She also works with haircare and coloring brands like Living In Colour.

17. Kianna Naomi
With powerhouse brands like Sephora and Fossil under her belt at just 19 years old, this next content creator is a rising start in the beauty industry.
Kianna has a YouTube channel with just under 700k subscribers and an Instagram account with 146k followers.
On Instagram, she mainly sticks to lifestyle blogging, but reps Sephora with her subtle and natural makeup looks. Her YouTube channel is a bit more diverse: here she posts fashion, beauty, and cosmetic hauls, unboxing videos, and even videos of baking and redecorating. A little something for everyone.

18. Marianna Hewitt
Marianna Hewitt is an established top beauty influencer and businesswoman.
Along with the next influencer on our list, Hewitt founded Summer Fridays, a line of natural, vegan, and cruelty-free face masks for a range of different specific cases – from dry skin to helping you cope with jet lag.
Hewitt has 874k followers on Instagram and has partnered up with brands like Smith & Cult, Ipsy, and Armani Beauty.

19. Lauren Gores
Meet the other half of the influencer businesswoman pair behind Summer Fridays.
Lauren Gores has 101k followers on Instagram, but sets herself apart with effortlessly natural looks and makeup, along with easy hair care tutorials and pictures of her child, family, and lifestyle.
She reps brands like Ouai Haircare, Igk Haircare, and Pantene, and of course her own brand, Summer Fridays.

20. Castania Monet Vega
Our smallest influencer on the list, Castania Monet Vega is an 18-year-old beauty micro influencer who’s making waves from her homebase near the Pacific in sunny Southern California.
Don’t let the size of her Instagram following discourage you, smaller influencers often have incredibly engaged followers, helping to drive the engagement their posts bring in and making them even better for conversion-focused campaigns than huge influencers. Check out our blog on choosing micro vs macro influencers to learn more.
Vega’s posts are casual and fun, but showcase real talent in makeup, whether it’s a sunflower-themed look with little flowers framing her eyes, or a mermaid look with scaled eyelids. She has a flair for casual-chic style.
Castania Monet Vega is also the second influencer on our list to have scored 100 in the Socialbakers influencer search health index.

21. Aaron Storms
This Instagram beauty influencer is making a name for himself with unconventional eye makeup creations. The production value of his content is a little on the low side, but the vision and talent behind the makeup artistry speaks for itself.
21 years old and Indiana-based, Aaron Storms specializes in eye makeup that pops out of the frame. From a stunning Black Swan look, complete with black and red lenses, to understated floral designs, and intense 3D geometric design looks, Storms is slaying it already with just 63.2k followers. He’s one to watch this year.

The Takeaway
Choosing the right Instagram beauty influencer depends heavily on your brand and its individual audience and needs. To truly succeed in this competitive space you need to find influencers that will help you reach new audiences. Finding influencers who are a natural fit for product will help your collaboration go beyond producing a simple ad.
With Socialbakers you can access the largest influencer database, allowing AI to do the heavy lifting. Save hours of valuable time and find influencers with smart recommendations based on your specific audience personas and easy-to-understand scorecards so you can choose the best influencers at a glance.

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Instagram Advertising: Everything Digital Marketers Need to Know – Blog – 10 minute

As business owners, marketers, and advertisers, we’re constantly on the lookout for new opportunities to connect with our potential customers. We also want to discover places where we can reach and exceed our goals – be it for our own businesses, our clients, or the brands we represent
With the spotlight often being on Facebook, Instagram tends to get overshadowed as the adopted little sister of the tech giant. Until now…
In recent years, businesses increasingly started to leverage Instagram as a new, powerful advertising channel. And for a good reason – having a presence on Instagram allows companies to get ahead of a multitude of companies relying exclusively on the ad-filled Facebook.
Marketing on Instagram allows you to avoid the over-saturated advertising space of Facebook. More importantly, it can help you diversify across platforms and effectively drive business results.
Are you interested in learning how to tap into Instagram’s potential? Or, perhaps, you’d like to pick up some tips for your pre-existing Instagram campaigns?
Read on to learn more about Instagram advertising – from the available opportunities for advertisement, to strategies for success, content ideas, predictions for the future, and more.
Instagram Campaign Objectives
Let’s begin our journey through the world of Instagram advertising from the basics: campaign objectives.
Of the current thirteen available campaign objectives in Facebook, eleven of them are available for Instagram Feed Ads, and only seven are available for Instagram Stories Ad placements.

For Instagram Feed Ads, the supported campaign objectives are: Brand Awareness, Reach, Traffic, Video Views, App Installs, Lead Generation, Engagement, Messages, Conversions, Catalog Sales, and Store Traffic.
For Instagram Stories, in turn, the campaign objectives available at this time are: Brand Awareness, Reach, Traffic, Video Views, App Installs, Lead Generation, and Conversions.
If you’re new to Facebook and/or Instagram advertising, look at these campaign objectives as if they were your funnel.
A great way to get a cold audience into your funnel is to begin with an awareness or reach campaign. These campaigns are lower in cost and can be great in expanding your reach and visibility.
As you move down the funnel, test out consideration stage campaign objectives. These may cost slightly more than an awareness campaign since the goals are of higher value, such as driving users from the app to your website or app.
Finally, as you’re targeting warmer audiences, perhaps in a re-marketing campaign, test out a conversion campaign objective for the final push to drive sales.
Instagram Ad Placements
Ever since Facebook acquired Instagram in 2012, it has been incorporating the app into its ad platform.
While Instagram ad placements are limited at this time, they are nevertheless powerful – especially since Instagram is a high-performing channel for both B2B and B2C whose usage continues to grow.
Currently, Instagram offers just two ad placements. However, we can certainly expect the platform to add more advertising opportunities as it continues to evolve. As Facebook’s advertising costs are going up and the share of impressions decreases, Instagram is likely to expand its ad inventory.

Image source
Feed Ads
As the original organic posting placement and later an ad placement, the Instagram Feed enables marketers to show content to their target audiences in between organic posts of users they follow.
Instagram Feed ads, if done properly, can appear as native content. That’s why they can be highly effective in driving new users into your funnel and encouraging them to engage, click through, or convert through a remarketing campaign later on.
Here’s an excellent example of an Instagram Feed ad done right from Home Depot. The company showcases multiple products in one ad to grasp users’ attention.

The company decided to go with a single image here, but if you want to feature even more of your products, we recommend that you use a Carousel ad.

Image source
Instagram Feed Ad Specs
The Instagram Feed supports both single image or video creatives, or multi-creative image and video carousel ads.
Unlike Facebook, where you can test longer duration video content that’s up to 240 minutes long, Instagram Feed caps out at 60 seconds. The bad news here is that no matter how interesting, educational, useful, helpful, or entertaining your video may be, people tend to bounce after watching the initial 10 seconds. So, utilize this brief time you have to put your best foot forward for your brand before people lose interest.
According to Facebook, the technical specs for the Feed Ads are as follows:

File Type: jpg or png
File Size Max: 30MB
Video Layout: Square or Vertical
Video Max Size: 4 GB
Video Duration Max: 60 seconds
Hashtag Max: 30
Carousel Cards Max: 10

Instagram Feed Video Ad Captions
According to Forbes, 85% of Facebook videos are watched without sound. There are three reasons for this: auto-play being set without sound, people watching videos in places where they don’t want to use sound, and hearing impaired users.
On Instagram, if your device sound is on, videos will by default play with sound. However, keep in mind the users who for whatever reason are watching with the sound off, and ensure that your videos tell a story not only acoustically, but also visually and textually.
How to do this, you may ask? Easily!
Facebook and Instagram make it simple for advertisers to add captions to their videos – and News Feed Ads are fortunate to have this built-in option.
You can either have Ads Manager scan your video automatically, or you can upload your own SubRip Subtitle file, or SRT file. The former option tends to be more efficient – just be sure to review the captions before saving, especially if someone is speaking in your video with an accent, or you have an unusually spelled brand name, as the system can often miscaption those.

Instagram Feed Ads Content Ideas
Regardless of your industry or goals, ads are the place to show off your products and your services.
While content is important, your creatives get center stage. Work in Ecommerce? Show your products on their own or in use – for example in lifestyle photos. Advertising a service? Showcase the people using it in the respective environment, such as their homes or at work.
Static images work very well, however, to cut to the chase and leave less room to the imagination, convey the same messages about your products and services using video.
Yearning for more? Test out testimonials, behind-the-scenes images or videos, links to your site, and visually appealing backdrops in your product shots.
If you are looking for further inspiration, check out what larger brands are doing. Since they have the budget, staff, resources, and historical testing data, they usually are well aware of what works on Instagram.
Following this last tip can save you time you’d normally have to spend testing. Of course, you’ll still want to test to learn what works best with your audience, but learning from big companies can give you a lot of great Instagram advertising ideas.
Instagram Stories Ads
Instagram continues to gain popularity among users with its Stories feature.
Located at the top of the app, Stories ad placement enables marketers to post images and videos that will appear for up to 15 seconds in between the organic content posted by other users.
Instagram Stories ads are not highly intrusive to users which is why they’re highly effective in driving clicks to your designated landing page.
Instagram Stories Ad Specs
Instagram Stories ads may be much shorter in duration than Feed ads, but they’re just as mighty, if even more so these days.
As more users join the platform and short form content gains more popularity, this ad placement is where it’s at.
According to Facebook, the design and technical specs of Instagram Stories Ads are as follows:

Layout: Vertical
Photo Stories Visible: 5 seconds
Image ratios: 9:16 and 16:9 to 4:5
Image Size: 1080×1920 however, key elements will appear within a 1080×1420 space.
Carousel Cards Max: 10
Carousel Video Duration: 15 seconds
Prompted Carousel Video Duration: 60 seconds 
Video Duration Max: 120 seconds

Instagram Stories ads placement is great for businesses who are targeting younger audience segments. That’s because the platform’s users are primarily young people – according to Statista, the two biggest segments of Instagram users are 18 to 24 year-olds and 25 to 34 year-olds.
If your target audience is more mature than that, you might want to place your ads in Facebook Stories.
Here is an excellent example of a video ad in Instagram Stories. It’s simple but effective, clearly outlining a problem of an ungroomed dog and offering a solution, with a strong call to action to swipe up to book a dog washing appointment.
In the video, the dog shakes its head. Subtle motion can go a long way in getting users to stop scrolling through and start paying attention.
The key takeaway here is this: first grab users’ attention and then give them a reason to swipe up by offering something of value.

Instagram Stories Video Ad Captions
At this time, captions are not yet available for Stories. But because they are available for every other ad placement on Facebook and Instagram, we can most likely expect to see them in Stories in due time as well.
Keep in mind that if you are using an SRT file or leveraging Facebook to auto scan your video to provide captions, they will not display in Instagram Stories. However, if you have your designer embed captions directly into the video file, you can get around Instagram’s limitations.
Stories Ads Content Ideas
Stumped on what to create for a quick Stories ad? Whether your audience is colder in an awareness campaign or warmer coming back in through a remarketing campaign, there are endless creative opportunities here to quickly capture impressions and conversions.
If you’re testing out an awareness campaign, introduce your brand by showcasing your products or services, and invite viewers to swipe up to send them to your landing page.
If your audience is warmer, showcase your new product features, a sneak-peek of how the product is made or how a service is being used, highlight a promotion to entice the conversion, or display a brief customer testimonial.
Still stumped? Evaluate content that has worked well on other social media channels and repurpose it to be in line with the Instagram Stories ads specs.
Instagram Checkout
In March 2019, Instagram launched their new Checkout feature enabling users to easily shop in the platform without having to leave the app.
The feature looks like this:

Checkout has been in beta for some time, but with the recent announcement, Instagram is encouraging brands to get ready as the feature is being rolled out to all accounts.
Do you work in Ecommerce? Then you need to start planning ahead, get your creatives ready, and jump on the new Checkout feature as soon as it appears in your account.
Using Your Existing Organic Instagram Posts as Ads
Have you seen success with your organic Instagram posts? Boost them!
In the ad level, you have the option to create a new ad or to use an existing post. Select “Use Existing Post”.

Here, you can select an organic Instagram post to promote using Instagram Ads, as seen here:

In the first two tabs of this new pop up window, you will see all organic Facebook and Instagram content on your accounts, view its engagement stats, and select posts for promotions.

In addition, there is also a tab labelled “Branded Content.” It shows you posts that other business pages on Facebook created and tagged your brand in which you can later promote in your own account.

Republishing posts you were tagged in works especially well if you were mentioned by a big, recognized brand. It enhances your authority and can help you gain trust of new audiences.
Testing branded content typically works well in converting users in remarketing campaigns, but feel free to test it yourself and see what kind of results it brings.
There’s one thing you need to keep in mind here, though – Branded Content is not yet permitted on Instagram. Instagram has been beta testing the feature with influencers and has reported success. The feature is expected to be rolled out to brands later this year, so talk to your team and strategize how you can jump on this opportunity early on.
The Takeaway
Now that you’re well acquainted with Instagram Ads, its campaign objectives, ad placement options and their specs, and different types of ad content you can test, you can set up some campaigns on your own and track how they perform.
Over time, as you test the different ad variables, such as objectives, targeting, and call-to-action, you’ll begin to understand what works for your business. Make sure to run multiple tests to optimize your strategy and get the best results out of your Instagram advertising efforts.
About the Author
As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, President of AKvertise, a social media advertising agency, does best. As a conversion driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads.

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7 Steps to Creating Compelling Instagram Video Content – Blog – 10 minute

With over 1 billion monthly active users, the platform has become a go-to place for marketers across industries and regions of the world. Local family-owned businesses as well as global corporations turn to Instagram to advertise their products and services – and with huge success.

The chances are, you’re already leveraging Instagram to promote your company, too. It is also likely you do it mostly by utilizing the platform’s most popular content format, photos.
But while images work great for showcasing your business, you shouldn’t underestimate the potential of video content. A solid Instagram video marketing strategy can go a long way in improving your reach, engagement, and brand awareness.
Not sure how to develop a successful Instagram video strategy for your business? Read on to find out how to create compelling videos that will hook your audiences in right away:
First Things First: The Purpose and Structure of Your Instagram Video
1. Have A Goal In Mind
Before you shoot a frame of video, it’s essential that you figure out what the goal of the video is.
Are you making a video to get more people to follow you? Drive someone to your website to make a purchase? Teach someone how to do something? Or are you making a video to keep your viewers engaged and get them talking about you, or to you?
Figuring out the purpose of your video before you shoot is essential because it will affect how you shoot it, what editing techniques you use, and what tags you use to gain attention.
2. Get In and Out Quickly
Even though Instagram expanded the length of its videos from 15 to 60 seconds back in 2016, that’s still not a lot of time to get users to watch. And attention spans aren’t just short on Instagram – they’re micro. This means you need to hit your viewers with something interesting instantly, or else they’ll tune out.
The best way to hook your viewers is to start with a compelling scene and attention-grabbing text. Why text? Instagram videos are muted by default, so captions will enable you to convey your message whether users watch it with or without sound.
Be careful, though – using too much text in your videos might make them hard to digest and drive viewers away.

Another way to captivate users right away is by showing movement in the first couple of seconds of your video. Because movement naturally attracts people’s attention, a dynamic video will help you stop users mid-scroll and get them to watch your content.
Making the Perfect Instagram Video for Your Business: Tools, Tips, and Techniques
Now that you know the purpose and structure of your Instagram video, you’re ready to film!
In this section, we’ll look at the process of shooting a video, explain what equipment you’ll need, and show you how to edit your video content and create eye-catching thumbnails for it.
Let’s get started!

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Step 1: Script
Before you start shooting a video, it’s helpful if you write a short script first. For example, if you’re making an informative video, you can write dialogues and lay out some direction for how you want the action to flow.
The thing to keep in mind is that you’re not writing a script for a feature film, but a short video – that’s why you’ll want to keep your script brief and your words tight. Write a few drafts of your video script and keep revising it until you get it as compact as you can so you don’t waste your words or your viewers’ time.
You can write scripts using software such as Microsoft Word or you can use one of the video editing apps enabling the creation of scripts – such as Scripted Video.

Step 2: Storyboard
Now that you’ve completed your script, it’s time to plan out how you’re going to create the video using a storyboard.
While many people skip this step and go straight to shooting, it’s better to first draw out how you’re going to film your video, so you don’t waste time making mistakes and producing a lot of footage you won’t use.
A storyboard is an essential guide that visualizes how your video will progress and what types of shots you’ll want to use. Think of a storyboard like instructions on how to build a shelf. Sure you could dump all the parts out and try to figure it out as you go, but it’s quicker and more comfortable if you follow the directions, so the finished product comes out exactly how you want it.
Making a storyboard is easy, and you can find printable templates on the web, similar to the one below.

Step 3: Equipment
With your script and storyboard complete, you can now start shooting your video.
Most people start off by using their phone and the native Instagram app. While there’s nothing wrong with that approach, you can get more control if you use your phone’s camera or a dedicated app that lets you control the exposure and white balance to get your shots looking their best.
For even better results, you can spend some extra money and invest in a dedicated camcorder or a good DSLR, but most high-end smartphones should suffice.
To get a professional looking video out of your phone, it’s essential you pay attention to your lighting and audio. Get some studio lights, a tripod, and a decent mic to make your video look and sound its best.

Even though your script and storyboard will give your video a direction, don’t be afraid to experiment with multiple takes and shots while you’re filming. Having too much footage is much better than having to do re-shoots because you don’t have enough material.
Step 4: Filming
As mentioned before, you can use your phone to shoot your videos, or you can opt for a dedicated camcorder or DSLR. We recommend using your phone – it’s something you probably already have and it’s easy to use.
Now, keep in mind that even though Instagram will compress your video, you still should record it at the highest resolution you can so you can get the most out of the footage when you’re editing it. Once you’re done filming, export your video as an MP4 file with the following tech specs:

H.264 Codec
AAC Audio
3 500 kbps bit rate
30 frames per second
File size max at 15 MB
Maximum width is 1080 px

Step 5: Editing
Editing your video is where the fun begins.
You can shoot and edit your video right in the Instagram app, but if you want more robust editing options, we recommend using a dedicated editor such as Wondershare Filmora. Their software lets you import your videos into the interface, and gives you tons of great features such as image stabilization and the ability to edit down to each frame. It also has plenty of eye-pleasing filters built in and some more available for purchase.

While you’re editing, keep in mind the length of the video and don’t get too wrapped up in effects, but focus on telling your story in a simple, straightforward way. Remember, you only have a few seconds to grab viewers’ attention, so make your introduction compelling. Also, add text to entice your viewers to turn up the volume and keep watching.
Step 6: Uploading and Adding Title Screen
Before you upload your video, think about an eye-catching title or cover image. You can pull a frame of video from the footage you shot, or you can opt to make a custom image.
If you don’t specify what image you want to use, Instagram will pick the first frame in your video, which might not be the best showcase for your work. To add your title screen, select “Cover” when you upload your video. Then you can scrub through your video until you find a compelling image. Once you see the right picture, select it, and you’re ready to go.
Alternatively, you can choose a static photo for your cover image. Find an intriguing image that captures the essence of what your video is about, then upload it from your camera roll to set it as the cover for your video.
Step 7: Adding Hashtags
Leveraging hashtags is a proven way to boost your content’s reach on Instagram. Make sure you use relevant, targeted Instagram hashtags on your video posts to attract new viewers to your content.
PRO TIP: Get Creative with Videos in Instagram Stories
Do you want to get creative with your videos? Show a different side of your business? Or, perhaps, you have some funny bloopers you’d like to share with your audience?
Then tap into Instagram Stories!
Instagram Stories is a perfect format to get playful with your videos and showcase content that’s too informal to be shared on your company’s official Instagram profile.
Before you publish your videos in Stories, though, make sure they’re in line with the format’s specs – that is, they’re up to 15 seconds long, in MP4 format, and ideally with an aspect ratio of 9:16.
Instagram Stories is also where you can share your live broadcasts, so make sure you use it to connect with your audience in real-time!
The Takeaway
Even though Instagram is associated mainly with visually appealing photographs, the platform is also home to compelling video content.
Businesses that want to build a successful Instagram video marketing strategy should concentrate on two things: creating content aligned with their audience’s interests and ensuring the technical aspect of their videos is concise.
Touching on topics relevant to your followers will allow you to generate engagement and open a meaningful conversation. Also, ensuring your videos are high quality is the key to making your brand appear professional, and relevant in the News Feed.
Once you perfect your Instagram video content, make sure to measure its performance using analytics. This way, you’ll be able to see if your videos are resonating with your audience and generating the engagement and conversions you expect. 
About the Author
Music, people, and traveling have always fueled my passion for business, the arts, and life itself. I am a seeker of adventure and rich experiences. Early on, I found video as the medium that could help me achieve both. I have worked with celebrity hip-hop artists and rock icons as well as executives from the healthcare industry and fortune 100. My extensive travels and my craft have now merged into what I do for Think Branded Media.

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Top 11 Fashion Influencers on Instagram You Need to Know – Blog – 10 minute

Instagram is without a doubt the best social media outlet for fashion influencers. The platform is based around being visual, so fashion works flawlessly within it. You can scroll for hours and hours and still scratch only the surface of fashion posts and profiles.
Lucky for you, we have done some of the heavy-lifting and are providing you with our top 11 fashion influencers to keep your eyes on.
For this list we looked for influencers who not only inspired us with their outfits but intrigued us in more ways than one:

Susie adds that perfect amount of charm with fashion. Her style is extremely out-of-the box and colorful. She knows what she’s doing and it shows.
Recognized for her unique eye, Susie has worked as a freelance writer for big brands and magazines around the world such as Coach, Prada, Elle, and Vogue. Her humor and avant-garde style will keep you on the edge of your seat, waiting for the next post.

Lee is originally from Cameroon and she has adapted this cultural ascetic to her page and style. Her Instagram is a killer combination of both fashion and travel.
Often traveling alone, she relies on coaching fellow travelers to take these magnificent pics and they do the trick. She has a very strong social media presence and enjoys bringing it to her followers.

Billy was a top male fashion influencer even before appearing on the TV show Pose. He is a top notch fashion icon; his style can be defined as masculine that stares femininity right in her face and winks.
For example, his Oscars look was a velvet suit from the waist up turned dress from the waist down. He is so confident and comfortable with his unique style, which is the definition of fashion.

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Chandler’s style is very clean, chic, and well put together. She is often seen wearing neutral tones, a hat or slicked-back hair, and, something that separates her the most, a smile.
In almost every post she is showing her pearly whites, which is quite refreshing to see amidst all the moody, looking away poses often favored by fashion influencers. Chandler also has a blog, candidlychan.com, where she covers life, love, fashion, home decor, and everything in between. She is not afraid to let her followers in and get a glimpse into her life. Chandler is certainly one to watch!

It is hard to ignore that drag queens have taken over the fashion scene with a vengeance, and with good reason. Drag queen makeup styles have become very popular as they can transform themselves and their bodies into full femme. They have immersed in feminism and have explored the fashion that goes along with it.
Miss Fame (Kurtis Dam-Mikkelsen) is a perfect example of the powerhouse these performers have become. She was a contestant on season 7 of RuPaul’s Drag Race and has evolved ever since. Before hitting it big, Miss Fame was a successful makeup artist. After gaining momentum she released a makeup line called “The Fetish of Fashion”. She also manages to hit the runway and work with designers around the world.

Patricia is one of those influencers that you just have to like. When you watch Patricia on YouTube, it’s like she’s right there in front of you, chatting about life. She’s just a pleasure to watch.
She’s very candid on YouTube, where she chats about fashion hauls, makeup hauls, and life experiences. Meanwhile, her Instagram is more glamorous. She still adds sprinkles of her humor to her pictures, but it’s more about her showing off her makeup and her fashion skills.

Toni is a fashion photographer, creative director, and a content creator. It would seem we have another triple threat on our hands.
Toni has a classic style, however he isn’t afraid to step out and mix patterns or colors, and he always ends up pulling it off. His pictures are not the typical street photos. He adds a bit of planned-out fun within his photography. Every post is like an editorial shot.

“Every week is fashion week,” declares Juliette’s bio, and she lives by it. Ms. Foxx has a creative mind that she expresses amazingly in her style. Her aesthetic is the pinnacle of edgy and cool.
On top of Instagram influencing, Juliette also owns a blog, romeosfashionfix.com, where she lets loose and talks about fashion, travel, DIY projects, and inspiration. Ms. Foxx is not afraid of mixing bright colors and patterns and manages to do it with a flawless edge.

Where travel meets fashion, Leonie is the woman that makes it happen. She started her blog as a side hobby, and then shortly after beginning she was named as one of the most promising talents in the textile industry by Textilwirtschaft. After that, she decided to follow her passion and travel around the world, making us all jealous of her clothes and destinations.
She has a wonderful sense of style. She doesn’t necessarily fit into one category since she is very experimental with her style. Her blog, oohcouture.com, is a worthy find where you can discover a wealth of fashion and travel tips!

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This style icon deserves a spot on any list like this. Discovered later in life, Iris, 97, has quickly become a household name among fashion enthusiasts. With a lot of fashion bloggers, their style is considered trendy. Iris doesn’t care about this; as long as something appeals to her, she’ll wear it with the utmost confidence and grace.
Iris may not be influencing styles that others wear, because not many could pull it off. However, she influences people to step out of their comfort zone and push the envelope. Her style is over-the-top colorful, which matches her bio: More is more and less is a bore.

Gabi is a total boss, literally. She is an advocate for body positivity and a creator of multiple lines of plus-size clothing.
She got her start as a fashion blogger and quickly jumped on the opportunity to create something great. Gabi is the co-founder of Premme.us as well as the creator of a swimsuit line for Swimsuits For All and a lingerie line for Playful Promises. Even with all her work, she still manages to upload her stylish and feminine style to be a top-notch fashion influencer.
The Takeaway
Fashion influencers are in every corner of the world, and finding the perfect fashion and beauty influencers can be quite a task. When looking for influencers, it’s important to look for authentic content and genuine personalities. We also want to find content that resonates with us, or with our audience.
So putting all these requirements together can be tricky and quite an undertaking. Luckily, we have a tool to help with that. Find the influencers you need with our free Influencer Search Tool now.
Need more influencer inspiration? Check out the Top 21 Beauty Influencers Brands Need to Watch This Year.

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Top 10 Instagram Stories Apps That Will Make Your Life Easier – Blog – 10 minute

Stories across all platforms have been on the rise. They are so ingrained in our everyday content creation that it’s hard to imagine life without them. But their introduction into the social media content wheel is actually pretty new.
We all remember that people were skeptical when Instagram first announced they were getting onboard with Snapchat’s famous content format. But as the numbers show, public opinion quickly shifted, and within just a year of being introduced, Instagram Stories acquired more Daily Active Users than even Snapchat.
Stories have seen a rapid rise since 2016. Facebook (including Messenger) and even Whatsapp followed suit, adding Stories to their repertoire of formats and the results speak for themselves. The Stories format on Instagram, Facebook+Messenger, and WhatsApp all have reached the impressive milestone of reaching 500 Million Daily Active Users – and counting.

Like all formats, time strengthens the content’s quality. Brands were first apprehensive about adding Stories to their strategy; it was seen as an intimate channel and finding ways to monetize was difficult. But with multiple updates and tons of great apps out there, Stories have risen to a whole new level.
Now that you’ve gotten a brief rundown Instagram Stories’ growth, we can get into the good stuff. Here’s a list of Instagram Stories apps that will help keep your audiences tapping forward:
1. Over
Over is an awesome Stories creation tool that has everything you need from backgrounds to professional-looking templates. With this app you no longer need to spend hours in Photoshop creating designs that will vanish within 24 hours.
It’s a great choice for brands who also want to keep within their guidelines. With this app you don’t have to let quality suffer and can easily upload company logos, fonts, and color palettes so that everything can look on brand without the hassle.

2. Mojo
Want to create video Stories? Then Mojo, a video editing Stories app, is for you. This app is truly a game changer.
Videos stand out on Instagram Stories because they are quick, engaging, and fun. But let’s be realistic: branded videos can be a lot of work. Luckily, you don’t have to stress too much because apps like Mojo make this a walk in the park.
You’ll have access to more than 100 video templates, all of which are 100% editable. There are also hundreds of different text variations to choose from, all of which are fully animated and customizable.
And the best part in Mojo is constantly innovating, coming out with new templates and text styles every month.

3. Socialbakers’ Content Hub
With one place to easily view all of your content and integration with Adobe Spark, Socialbakers’ new Content Hub is a one-stop shop to make your stories great. On top of designing them to stand out, you can seek inspiration for new ideas, schedule stories to post at the best possible time, and track their performance.

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4. Canva
Canva
is a Stories editing app that has it all. Whether you’re a beginner or a Photoshop master, you’ll be able to find some design gems that will make your life easier.
While many Stories apps focus on photo editing, Canva is unique because it offers many different features. Unlike other apps, Canva even offers the ability to create custom graphs in just minutes. The process is quick and painless. You can choose from their wide range of templates, select a diagram you want, input your data and wallah – you have a premium piece of content without even having to pester your design team.
Of course, that is just one of many features Canva offers. The app provides their users with beautifully designed templates, photos, and icons – all of which can be edited straight from the app.

5. Unfold
Just go to Unfold’s website and you’ll immediately be staring creativity in the face. This app is every photographer’s dream come true. If you are looking to showcase your brand’s photos in their best light then this is the perfect app.
You’ll have a wide selection of print-inspired editorials at your fingertips. Add a classic look and feel to your Stories with templates, frames, and ripped photo edges.

6. Impresso
Impresso is a great app for any social media marketer looking to create stunning Stories on the go without the hassle. Like other apps mentioned here, you’ll have access to quick templates. There is also a huge variety to choose from so you’re guaranteed to find something that matches your brand. You’re not only able to edit templates and text, but you’ll also have access to a photo and music library, which is a huge bonus!

7. Adobe Spark
Adobe Spark
has everything you need and MORE, which is why it’s not surprising that the app boasts a 4.9-star rating on Apple’s App store with over 82k reviews. While other apps offer hundreds of free templates, Adobe offers thousands. It’s also integrated into the Socialbakers’ Suite, where you can easily manage and schedule all of your Stories after making them look great.
You don’t need to be a designer to work with Adobe’s app. To change up a design you literally just keep tapping – it’s that easy. What’s even better is that you’ll have access to your work across devices. So if you start a design on your tablet and later want to finish it up on your mobile device, you can pick up where you left off.

There is a price tag attached to all of this convenience – but don’t worry, it’s affordable. You have the option of a monthly subscription for just $9.99 or an annual subscription for $99.99. And if you’re subscribed to Adobe Creative Cloud, Spark is already included.
8. Storeo
Tired of trying to navigate the shaky waters of Instagram Stories videos? Then Storeo is the perfect app for you.
Forget clunky videos that restart every 15 seconds. Storeo allows you to upload one seamless video to your Instagram Stories, cutting it into 15 second increments so you can say and do everything you want to without getting cut off or losing the attention of your audience.

9. A Design Kit
This one is for all the designers out there. A Design Kit is an awesome app that’s known for its colorful designs and realistic brushes. There are a variety of different textures to choose from so your Stories will never be boring. Add beautiful text to spice up your Stories and wow your followers.

10. Inshot
Inshot
gives you the ability to perform a variety of different creative tasks from editing videos to adding funky stickers that will make your Stories stand out above the rest.
With this app you can confidently edit videos straight from your phone with advanced features that allow you to adjust the speed, merge clips, cut out the middle part, and even split up the video.
Inshot also lets you sharpen your sound game, with the ability to add your own music, select tunes from a library, and easily insert voice overs. It’s a great way to transform your Instagram Stories into interactive content your audience will want to respond to.
And stickers – did we mention stickers?! Enjoy choosing from unique stickers that will make your Instagram Stories fun and dynamic.

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The Takeaway
Instagram Stories have added a breath of fresh air to social media. The format has exploded across platforms, which proves there is a demand for this type of in-the-moment content. Instagram Stories are so much fun to create, and it becomes even more exciting when you’re able to keep it fresh using different techniques.
Don’t limit yourself to features that are available on Instagram. Expand your creativity and test out a variety of different tools that will keep your content fresh – without wasting hours of valuable time.

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The 2019 Instagram Updates You Need to Know About – Blog – 10 minute

Last March, Instagram made a strong start to the year when they introduced checkouts on Instagram. The platform makes it easier than ever to buy an item through the app, which is one small step for the platform and one giant step for ecommerce brands who are looking for more direct and provable ties between their instagram marketing and business results. 

The buying process is far smoother now. When a user taps on a product they’re interested in, a “Checkout on Instagram” button appears, allowing the user to purchase the product without ever leaving the app. And the best part? Once a user fills out the information it’s saved for future use.
Out of all of the updates Instagram released this year this one was right amongst our favorites.

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2. Donation Stickers
It’s no secret that Stories have exploded on Instagram, with over 500 million daily active users. To help make Stories an interactive product space, the platform launched donation stickers where users could raise money for non-profit groups on Instagram. 100% of all profits received are given to the charities, and it’s a great way for brands to raise awareness around issues and communities that matter to them.

3. Shopping Direct from Creators
Influencer marketing hit a peak in 2019. We saw #Ad usage increase by 33% compared to in Q2, 2018. It’s a giant leap, and it doesn’t even take into account the influencers who are required to, but sometimes don’t, include #Ad on sponsored posts. See the graph below which has been excerpted from Socialbakers Q2 2019 Trends Report.

Due to the rise in influencer marketing, Instagram made it easier than ever for users to shop for items sported by content creators. Rather than screenshotting or googling for specific articles of clothing or accessories, users have the option of tapping on an item an influencer’s showcasing and see specifications in greater detail. 
Users can even buy it on the spot. This was a revolutionary update that could further help marketers more easily and precisely prove ROI from influencer collaborations. It also proves the ongoing power of influencer marketing which looks set to ride the changes and continue to be part of the ongoing conversation, so it’s important that you stay on top of influencer marketing trends or risk blowing budget on outdated practices.

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4. @Shop Launches
The Instagram team created @shop, an Instagram page dedicated to small businesses and creators. The page features unique content and inspirational stories from business owners. It’s a great place to learn best practices from cool companies who are doing it up right. Your business may even end up becoming one of them. 
It’s really about giving brands and Ecommerce businesses a way to shorten the customer journey from product research to shopping cart. The easier it is for the customer, the more likely they are to purchase – especially if they can manage the whole process through one app, without the need to flick between screens. 
It’s great for marketers too, as they can put aside referral traffic data and manage the customer journey from start to finish right on Instagram. It’s far easier to hit all the touch points on the way down the funnel, leading prospects through the awareness, consideration and decision phases until they’re ready to buy.

5. Explore Tab Revamp
One of the best updates we saw from Instagram this year was their revamp of the Explore tab. Instagram made it easier than ever before to discover new content by expanding their navigation bar options, adding tabs like: IGTV, Shop, Food, Art, and Travel.
This is a huge win for brands as they have a better chance of capturing focused audience attention from the competitive feed. In addition, due to huge growth in Instagram advertising, Instagram have announced that marketers will be able to run ads in the Explore tab too, another way to reach people outside of their feeds, and it offers new potential at the top of the funnel.

Users also have the ability to narrow down their search when it comes to clicking on a category such as Shop. For example, they can specifically filter posts dedicated to the topic of beauty if that’s what they’re in the market for. 
But the coolest update for the explore tab, is probably the redesign of the grid to feature Stories. It’s a great way for brands to get more visibility from their Stories which can help them build a really organic and engaged audience.

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6. IGTV Supports Landscape Videos
IGTV is a valuable format and but all updates have to be complete revamps to be significant. Sometimes it’s the smallest update which can make the biggest impact. And IGTV’s launch of landscape video on IGTV is an example of that. 

IGTV made some changes to make it easier for content creators to create, and ideate. Now that creators can publish IGTV video previews to the News Feed in tandem with landscape video options, creators have a better chance of increasing video views. The update also puts the desires of the user front and center, as they are able to consume various types of content in the way that they want.

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7. Instagram Threads
Instagram recently launched a new “camera-first” messaging app to help users better connect with their closest friends and family.
Threads is a standalone app that enables users to share photos, videos, messages, Stories and other content to a specific group of people. The app lets users control who sees their content, helping them create a more personalized communication experience for their closest circle of friends and family.

8. Create Mode Updates
On This Day
#ThrowBackThursday became more than just a hashtag with Instagram’s update to Create Mode. Users can now see an “On This Day” feature where they can view past feed posts they posted on that same calendar day.
It’s a great way to encourage users to share content via Stories, outside of their daily updates. 
Quiz Stickers
Makes it easier than ever before to ask your audience questions. Great for quick interactive content and sparking conversations.
Polls
Enjoy quick polls to gauge your audience’s interests and taste. You can choose from pre selected polls “Sweet or savory” or “Better first date: dinner or a movie?”
Questions
Ask your audience quick questions! Again, you’ll already have a list of selected questions to choose from or you can create your own.
Gifs
It’s the ultimate cherry on top when it comes to content creation. While Gifs you could always search through Stories for Gifs, Gifs in create mode can be laid as a background rather than just being laid on top.
9. Instagram Tests Hiding Likes
This year Instagram began to test the hiding Likes option, and audiences are still on the fence about it. The test initially began its test in Canada before expanding to six other countries.
Likes won’t be hidden completely,  and the poster still has access to his/her Likes. The difference is that the Like count won’t be visible to others and will remain private. The various types of reactions, along with some friend’s names, and number of comments will remain visible.

Facebook’s main initiative is to help facilitate a safe environment for sharing and mental well-being. With that being said, the platform wants people to focus on the quality of what they share rather than posting to fish for Likes.
While it can be a huge change for marketers, we think adapting the platform to better fit the audiences’ needs is the right move.
10. Instagram Plans to Remove Following Tab
Instagram has announced that they will be removing the Following tab (also known as the stalker tab). The platform believes that there is no use for this tool, especially since many users don’t even know it exists. Instead, Instagram believes that with all of the options available in the Explore tab, people can discover new people to follow there, rather than on other people’s pages.

11. Instagram Launches @Creators
Instagram launched a channel @creators, specifically tailored to providing content creators with tips and tricks. Here you can see inspiration from other savvy Instagrammers along with insightful statistics and data. It’s always useful to have some inspiration when ideating content, as it’s all to easy to burn out trying to feed the content machine day after day.

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12. Instagram Gives Users More Control Over Data Shared with Third Party Apps
This is an update that will cross over into 2020 territory – and therefore it’s still big news. The goal of the recently announced update is to give users more control over the data that they share with third-party apps over the year. According to TechCrunch, the ability to restrict third-party apps from receiving data is pretty common place now with platforms like Google, Twitter and Facebook already offering these services.
According to Instagram you’ll now be able to “have the option to remove any third-party services you no longer want connected to your Instagram account. When you remove a third-party service, they will no longer have access to new data on your account.” The update will begin to roll out slowly and should be completed within the next 6 months. 
It really should be part of every serious marketer’s job to keep current with new features and updates across their key social platforms. Social platforms develop fast, offering new opportunities to attract and convert potential customers and it’s important to take advantage and learn best-practices each time a valuable new feature or update comes along. 
Understand how each feature could be a part of the marketing mix you’ve created to achieve your objectives and how it an be used to enhance your marketing efforts. Marketers who do so will stay ahead of the competition and continue making the small wins that take brands to the top.

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