Ninja Theory announces new horror game ‘Project: Mara’ – Blog – 10 minute

In brief: Hellblade developer Ninja Theory has put out a teaser for a new horror game currently in-development at the Xbox Game Studio.
A few seconds into the teaser and the seemingly unknown character reflecting off the walls probably reveals one of the many illusions in the mental health-focused game, Project: Mara.
Developer Ninja Theory has already explored the topic in its highly-praised Hellblade: Senuas Sacrifice and has a sequel in the works for the next-gen Xbox and PC. Project: Mara, however, will be a “real-world and grounded representation of true mental terror,” notes the studio.

A still from the teaser shows a woman’s ‘dark side’ possibly manifesting in her mind
The game is said to have just a single character and location, according to studio co-founder, Tameem Antoniades, with storytelling based on “real lived experience accounts and in-depth research” for a realistic and accurate representation of the horrors of the mind.
Ninja Theory also notes that the game will be an “experimental title and a showcase of what could become a new immersive storytelling medium.” Apart from its psychological-themed single-player games, the studio has a funky 4v4 multiplayer brawler, Bleeding Edge, that’s scheduled to release on March 24, 2020.

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Telltale’s ‘The Walking Dead’ adventure game franchise is returning to Steam – Blog – 10 minute

In context: Most avid PC gamers will probably remember the tragic downfall of Telltale Games. Before its closure, the studio was best known for creating engaging, choice-driven adventure games across a wide variety of popular franchises, including The Walking Dead, Game of Thrones, Borderlands, and more.
As part of the studio’s shutdown, it was forced to pull some of its most popular games from Steam, including the entirety of the aforementioned The Walking Dead adventure series. Obviously, anyone who already owned the games was all set, but if you’d only just heard about the series after Telltale’s shutdown, that news was probably a bit of a disappointment.
Fortunately, not all is lost for Telltale. Late last year, a team of industry veterans acquired the now-defunct studio’s name and many of its former IPs. To prove their commitment to keeping Telltale’s legacy alive, the team even went so far as to announce a sequel to their namesake’s beloved “The Wolf Among Us” adventure series (based on the incredible “Fables” comic books).

Now, even more good news has arrived. A separate entity, Skybound Games (the folks responsible for finishing off The Walking Dead’s story after Telltale closed its doors), has announced that it will be bringing the entire Walking Dead adventure game series back to Steam this week. That means Season 1, Season 2, A New Frontier, and The Final Season (Season 3) will all be available for purchase very soon.
Each product will cost $15, and a demo for The Final Season is available for download right now — a nice touch for anyone who lacks full confidence in Skybound’s development chops.
While the Telltale fans once knew is gone for good, it’s nice to see so many dedicated developers and industry pros work to keep the studio’s heart and soul alive in some form.

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Snickers teases its Super Bowl ads claiming it will fix ‘out of sorts’ world on game day- Tempemail – Blog – 10 minute

Snickers is digging a big hole to tackle the world’s annoying problems, and it claims it will solve those them during the Super Bowl.
The teasers, created by BBDO New York and AMV BBDO, feature people in hard hats digging at a construction site with shovels and heavy equipment, talking about the modern world’s everyday annoyances that brought them there.
Those featured in the teasers state what brought them to help dig the giant hole, things like people talking on speakerphone in public, underachieving grown children still living at home, selfie sticks, robocalls and social media trolls. Text states that “The world is out of sorts. We’ll fix it Super Bowl Sunday.” It’s supported by the hashtag #SnickersFixTheWorld.
“We live in a world today that feels out of sorts and we have a big idea to do something about it,” said Josh Olken, brand director, Snickers. “Will it work? Who knows! But I think fans will enjoy our approach to fix it all that will be revealed in the full Super Bowl LIV commercial.”
The candy bar is celebrating the 10th anniversary of its irreverent ‘You’re Not You When You’re Hungry’ campaign with this twist that the world is not quite itself.
Fans will also be able to see the Snickers plan in action when the brand releases a special long-form version of its Super Bowl ad on its YouTube page later in the week. Its Super Bowl ad will debut during the third commercial break of the first quarter of the game.

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Joe Biden calls game developers “little creeps” who make titles that “teach you how to kill” – Blog – 10 minute

A hot potato: Politicians rarely have anything good to say about video games, and former US vice president Joe Biden is particularly unimpressed by the industry, calling developers he met at the White House “creeps” and “arrogant” who make games that teach people how to kill.
Biden, who is currently campaigning to become the Democratic nomination for the 2020 presidential election, shared his opinions in an interview with the New York Times. When asked about Silicon Valley’s expansion of power during his time in the Obama administration, Biden said: “And you may recall, the criticism I got for meeting with the leaders in Silicon Valley, when I was trying to work out an agreement dealing with them protecting intellectual property for artists in the United States of America. And at one point, one of the little creeps sitting around that table, who was a multi- — close to a billionaire — who told me he was an artist because he was able to come up with games to teach you how to kill people.”
As for which game executive Biden was referring to as a creep, Kotaku has some theories about who the person might be, including EA’s then-CEO John Riccitiello.
“And then one of these righteous people said to me that, you know, ‘We are the economic engine of America. We are the ones.’ And fortunately I had done a little homework before I went and I said, you know, I find it fascinating,” Biden continued. “As I added up the seven outfits, everyone’s there but Microsoft. I said, you have fewer people on your payroll than all the losses that General Motors just faced in the last quarter, of employees. So don’t lecture me about how you’ve created all this employment.. The point is, there’s an arrogance about it, an overwhelming arrogance that we are, we are the ones. We can do what we want to do. I disagree.”
Biden has expressed his distaste for video games in the past. During 2013, while he was vice president, he proposed an additional tax on violent media, including violent game.

Despite numerous studies showing no link between violent video games and real-life violent crimes, we’ve seen several politicians suggesting extra taxes be added to the titles. The White House famously used a video to illustrate violence in games back in 2018, which are often blamed following mass shootings.

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Game of Thrones prequel series House of the Dragon won’t arrive until 2022 – Blog – 10 minute

Something to look forward to: Are you a Game of Thrones fan looking forward to a return to George R R Martin’s world? Sadly, it’s going to be a while. House of the Dragon, HBO’s prequel series, is unlikely to air until “sometime in 2022.”
In an interview with Deadline, HBO President of Programming Casey Bloys said that it was too early to specify anything other than a “best guess” 2022 launch date for the series, which is set 300 years before the events of Game of Thrones and tells the story of the House of Targaryen.
Bloys added that writing on the show was underway. It’s penned by Ryan Condal and based on Martin’s 2019 book Fire and Blood. No word on casting just yet, but we do know a 10-episode series of House of the Dragon has been ordered.
HBO had been working on four Game of Thrones spinoff series, though House of the Dragon is the only one that hasn’t been put on hold, which, for some shows, could be indefinitely.
“For me for right now, I think getting House of the Dragon on the air will be the number one priority,” Bloys said. “There are no other blinking green lights or anything like that. Sometime down the road who knows, but there are no immediate plans. We are all focusing on House of the Dragon.”
Bloys also explained why HBO passed on Bloodmoon, another GoT prequel set 8,000 years before the show. A pilot had been made starring Naomi Watts, but the Jane Goldman-written series wasn’t picked up by the network.
“In development, in pilots, sometimes things come together, sometimes they don’t. One of the things I think Jane took on beautifully, which was a challenge, there was a lot more role creation because she set hers 8,000 years before the (mothership) show, so it required a lot more. That is a big swing.”

After becoming one of the biggest TV shows of all time, the final season of Game of Thrones disappointed many fans, leading to a petition (signed by 1.8 million people) to remake it. Many blamed the declining quality on the fact the show had passed Martin’s books, which won’t be a problem with House of the Dragon. “One of the things about House of Dragons, there is a text, there is a book so that made it a little bit more of a road map for a series order,” added Bloys. We’ll find out if it can match the early episodes of GoT in a couple of years.

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Avengers game delayed until September to add extra polish – Blog – 10 minute

Recap: Developer Crystal Dynamics on Tuesday announced that the Avengers game it is working on will need a bit more time to assemble. For those keeping track, it was originally slated to launch on May 15.
In a brief news release, Scot Amos and Ron Rosenberg, co-heads of Crystal Dynamics, said their ambition has always been to deliver the ultimate Avengers gaming experience. In order to realize that goal, the duo said they have had to make the difficult decision to delay the game’s launch until September 4, 2020.

Amos and Rosenberg said they will use the extra time to focus on polishing the game to the high standards that fans expect and deserve. They apologized for the delay but added that they are confident it’ll be worth the wait.
Marvel and publisher Square Enix first teased their new Avengers game in early 2017. Fans had high hopes for the title although once we got our first glimpse of the game at E3 2019, it was clear that something was “off.” As Polygon put it, many of the character designs simply felt “generic.” For a franchise with as much momentum as the Avengers has, the whole thing just kinda came off as lukewarm feeling.
In a bit of related news, Square Enix on Tuesday also announced that its Final Fantasy VII remake will miss its planned March 3, 2020, launch date. The game is now scheduled to arrive roughly a month later on April 10.

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Harry Potter-inspired Minecraft map could be a standalone game – Blog – 10 minute

In a nutshell: The bad news? The map isn’t publicly available yet although we are told it is coming soon (by the end of January). Hopefully, it’ll make it out and have some time to propagate before any legal actions from Pottermore or Warner Bros. come to fruition.
Minecraft is arguably the most impressive sandbox of the modern era and thanks to the ingenuity of the modding community, it’s a gift that just keeps on giving more than a decade in.
A small group of students have banned together to craft an in-game Harry Potter-themed RPG map that looks to have enough substance to quality as a standalone experience. And that could spell trouble for the aspiring project should lawyers take action on copyright grounds.
For now, however, the Minecraft School of Witchcraft and Wizardry is a sprawling experience affording quests that can be played solo or with friends. Solve puzzles, scavenge for supplies, trade goods in Diagon Alley or just explore Hogwarts and its grounds to see what the map has to offer… it’s all waiting.

The small team behind the map, called The Floo Network, has collectively been working on the mod for around seven years. They have created a Patreon page for those interested in backing the project. There’s also a Discord channel you can join to get in on the discussion.

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Valve is doing more to support video game soundtracks on Steam – Blog – 10 minute

What just happened? Valve is doing more to support gaming soundtracks on Steam. The digital distribution platform this week announced the creation of a new “soundtrack” app type that aims to disassociate music content from DLC and add brand new functionality.
Users will now be able to purchase soundtracks without purchasing the base game and can even download tracks without downloading the associated title. Furthermore, you’ll be able to manage your collection from the new Steam library and configure a “music” directory where all music content can be stored versus having to hunt it down in related subcategories within game folders.
Curiously enough, developers can even sell soundtracks on Steam without the associated game being offered. For example, a game could be an exclusive on another platform like the Epic Games Store but the soundtrack could theoretically still be offered for sale on Steam simultaneously.

Steam will also support multiple levels of quality, from standard MP3s up through FLAC and raw WAV files.
For developers that already have a large collection of soundtrack content as DLC, Valve has created a tool to automate the conversion of that DLC to the new app type. “You can find that tool on the bottom of the Basic Info tab for your store page configuration,” Valve said.
“Converting a piece of DLC will re-use all your existing app IDs, packages, bundles, pricing, etc. Customers who own the DLC version of your soundtrack will continue to own the new version after you publish your changes.”
Look for the new soundtrack features to launch on January 20 alongside a special sales event.

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Who will win the influencer marketing game in 2020?- Tempemail – Blog – 10 minute

Influencer marketing is finally being taken seriously by brands and agencies. It’s becoming an important pillar of the marketing mix, if not the most important. Now, we could go on and on about the basic trends we’ll see this year – increased use of video, more authentic partnerships, increased measurement capabilities and so on. But we won’t. If you’re among the clients we speak to – you already know that. What’s more important to know, is what will determine the winners and the losers.
360° marketing
By 2023, brands will be spending 20% of their marketing budgets on influencer marketing. However, often influencer campaigns are activated in isolation from the wider brand marketing strategy creating a disconnect. In order to genuinely make them an extension of your own voice and brand, you need to take it one step further.
2020 looks to be the year that brands realise the potential of integrated influencer marketing. Moving influencers to the core of your marketing strategy is the key to winning the influencer marketing game.
Look at Revolve clothing. Influencers are at the heart of everything they do, and have been since day one. They promote clothes, attend events, create their own fashion collections and produce content. You name it; they’re involved. Revolve influencers truly are an extension of the brand and underpin all channels. As a result, they have become synonymous with the brand and drive 70% of sales.
Estée Lauder is another great example. They spend 75% of their marketing budget on influencer marketing and amplify the content across other brand channels, such as website, socials, newsletter and print. CEO Fabrizio Freda states that this has been proven as highly effective and a wise investment.
Ultimately, the brands that will truly succeed are those taking a 360° approach.
Long term > short term
Moving influencers towards the core of your marketing strategy isn’t something you do in a day. You need to commit to it long-term and ensure you continuously optimise and improve along the way. The brands that have succeeded using influencer marketing (Daniel Wellington, GymShark, Glossier and Revolve, among others) have all done so because of their long-term approach. They didn’t try single test campaigns. They doubled down. They built and committed to a strategy, and made constant incremental progress over a long period of time.
Historically brands have engaged in one-off campaigns, typically around a new product launch or key moment for example. Sure this can achieve short term KPI’s, but it doesn’t benefit from a deeper brand – influencer relationship, nor strategy optimisation. Consumers are now increasingly cautious of one-off brand collaborations too and seek authentic partnerships, which fit the influencer’s narrative and add value.
2020 will see brands taking an ‘always on’ approach where they test and refine strategy over a longer period for best results.
Milk & More have scaled up their influencer activity with great effect. Their early one-off micro-influencer campaigns have now evolved to a multi-tiered approach. Influencers attend events, offer promo codes and create high-quality content, which is all tracked and analysed for iterative improvements.
Consistently weaving brand activity throughout an influencers’ narrative over a longer timeframe creates a deeper three-way affinity between brands and influencer-following audiences. Ultimately this creates less of a transactional piece and more of a genuine storytelling opportunity.
The real goal is to turn these long term partnerships into exclusive ambassadorships. Gymshark is a great example. Their “Athlete” community of prominent fitness influencers has a combined reach of over 20 million. They exclusively wear Gymshark products, host events and produce regular content. This dedicated influencer approach has been a key part of Gymshark’s strategy since day one and has skyrocketed their brand awareness, sales and social following in a short period of time.
Glossier has taken this a step further. The company has identified its most engaged consumers and influencers and created a super-engaged focus group. They chat on area-specific Slack channels and give real-time feedback on a host of topics. Crucially, Glossier embraces co-creation and integrates these insights for a competitive edge. Cue the launch of the brand’s renowned Milky Jelly face wash. This is how influencer marketing is done right.
As more brands turn to influencer marketing in 2020, finding the “right” influencers to secure long-term partnerships and co-creation should be the priority.
Who do we think will succeed in 2020?
The only way to win is to make influencers an integral part of your brand and your marketing strategy. Influencers are not a single purpose medium. They should empower your whole marketing strategy and plan. Commit to a long-term strategy and build a programme that allows you to continually measure and optimise over a longer period of time. This is how you’ll win over the brands that see this as a single-purpose medium that only gives short-term results.
Louise Robertson, content marketing manager at Tailify.

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What Is Xbox Game Pass? – Blog – 10 minute

Xbox Game Pass is a game subscription service for Xbox and Windows 10 that lets members download and play a wide library of games for free so long as they stay subscribed to the service. Think of it as the Netflix for Xbox games. 
Xbox Game Pass started off small but it has quickly grown to be a great offering at a very reasonable price, and it’s an interesting opportunity to get access to a large selection of games on a budget.
Let’s take a deeper look what Xbox Games Pass is, how it works, and how you can get the most out of it if you plan to subscribe.
Xbox Game Pass Overview – Pricing & Available Games

The two most important things to learn about the Xbox Game Pass is the pricing and the available game catalog for Game Pass subscribers. 
Without any deals considered, the Xbox Game Pass for console costs $9.99 per month. Alternatively, you can take out an Xbox Game Pass subscription for PC that only costs $4.99 per month. There’s a higher tier subscription we’ll explain later that bundles in both PC and console, but first let’s go over the basics.
The library of games for Xbox Game Pass members is quite extensive. It includes existing Xbox Game Studio titles such as Halo: The Master Chief Collection and Gears 5, or upcoming titles like Bleeding Edge and Ori and the Will of the Wisps. 
It should also be made clear that this gives you access to download the games to your console or PC to play from your device. This isn’t a cloud gaming service like Project xCloud, so your performance should be much better.

All upcoming Xbox Game Studio titles like Halo Infinite will be available on the Xbox Game Pass on day one of release. Besides that, dozens of third party titles are available on Xbox Game Pass. This includes older games like Minecraft and Darksiders 3, and newer titles like The Outer Worlds and RAGE 2.
There’s no restriction or limit to how many games you can play or how long you can play for. As long as you are an Xbox Game Pass member, you have unlimited access to over a hundred included titles.
The games library for Windows 10 PC users will be different, but there are similarities, including new Xbox Game Studio titles and a catalog of over a hundred games. Xbox Game Pass for PC is certainly amongst the best Windows 10 game subscription services.
Xbox Game Pass Ultimate vs Xbox Game Pass

Whilst the standard price for an Xbox Game Pass subscription is $9.99, another pricing tier called Xbox Game Pass Ultimate may be of more interest to you. The Xbox Game Pass Ultimate subscription costs $44.99/quarterly, so $14.99 per month. 
For an extra $5 over the standard Xbox Game Pass, the benefits are well worth considering. You get access to both PC and console games on the Xbox Game Pass Ultimate subscription, and an Xbox Live Gold membership is included. Which, by comparison, costs $9.99 per month on its own.

If you already pay for Xbox Live Gold, paying for the Ultimate Game Pass tier may actually save you money over subscribing to both the standard Xbox Game Pass and Xbox Live Gold separately. 
Xbox Game Pass Ultimate members will also get other benefits upon subscribing. These offers include 1 month of EA Access, 2 months of Discord Nitro, and 6 months of Spotify Premium. These benefits are part of a one-time welcome offer.
Xbox Game Pass Deals & Special Offers
Whilst Xbox Live Gold will remain an option for those who just want to play Xbox games online, Xbox is clearly pushing their new Game Pass subscriptions hard. So much so that they are offering some great welcome deals for new Xbox Game Pass members.

If you sign up for Xbox Game Pass Ultimate for the first time, you can get the first three months for just $1. After the initial three month period, the $44.99 quarterly price will start, but you can cancel at anytime before that.  
There currently aren’t any offers for the Xbox Game Pass standard subscription for console, but if you keep an eye out, there are regularly offers available. For now, Xbox is pushing people to sign up to Xbox Game Pass Ultimate instead.
If you only want to play PC games, the Xbox Game Pass PC subscription currently has a great offer you’d be interested in. You can get the first month for $1 and then further months are just $4.99.
Bonus Features Xbox Game Pass Members Get

You don’t only get access to a digital game library with Xbox Game Pass. If you want to purchase a game from the Game Pass catalog permanently, you can save up to 20% on the digital price of the game. On top of this, any digital purchases or add-ons for those games will also be available for up to 10% off the standard price.
If you become an Xbox Game Pass Ultimate member, you can also play games with the Play Anywhere feature. For example, you can start a game of Sea of Thieves on your Xbox One, then continue it later on your PC.
This includes big titles like Gears 5 and even Xbox original classic remasters such as Voodoo Vince.
Hopefully this has taught you everything you need to know about what the Xbox Game Pass is and what it offers. If you have any more questions about the new Xbox game catalog subscription service, feel free to reach out.

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