How to explain the loss of the cookie to your family and friends (and why you should)- Tempemail – Blog – 10 minute

Since Google’s announcement last month that starting in early 2022, third-party cookies will no longer be allowed in Chrome, the industry has been up in arms. While third party cookies have been outlawed in Firefox and Safari for some time now, 30% of the market wasn’t enough for us to fret about – it’s only now that Chrome has set a ‘Time To Live’ that hysteria has set in.
Most commentary so far has focused on what it will mean for our industry – but we all have friends, family, acquaintances outside of our little media bubble, and the following might help you explain to them why you may be feeling elated/vulnerable at the moment.
Before I start it’s worth noting that this is the worst-case scenario, where third party cookies go away entirely and nothing replaces them. There are many clever people working on what may be viable alternatives, but whatever happens, the world as we know it is changing.
Frequency capping
Most advertisers make a plan for who they want to target their ads to and how many times they want that audience to each to see their ad. This counting is done by using third party cookies that ping back a signal each time their ad plays to you, and those signals stop the advertising campaign for you, once it reaches their target level of exposures.
So, in a world without third-party cookies, you may see the same annoying advert a thousand times while someone else in their target category doesn’t see that ad at all.
This doesn’t sound that bad until you realise how bad ads are. For every great ad, there are 1000 mediocre ones. And you might just be the person who only ever sees that mediocre ad. Over and over again. Until you are singing the jingle to your loved ones over and over.
Creative agencies need to get ready and make ads less annoying.
Re-targeting goes away
Those ads that follow you around the internet? You know the ones. You look at a jacket on a department store website and suddenly, you only ever see ads for that jacket. You click one of those ads and gaze lustily at the jacket. You try to hold firm, you leave the site and go to a serious website to read some news about how bad fast-fashion is for the environment and then… Bam! There’s another ad for that jacket right there. It’s a sign! It’s meant to be! So… you buy that bloody jacket!
It seems almost impossible that re-targeting will work in a post-third-party-cookie world. Right now, the advertiser works with a partner who drops a cookie in your browser when you first visit that product page. That partner can then use that signal to know it should try to serve you an ad, as you visit other websites. This relies on them being able to see their cookie on other people’s websites.
Will anyone miss these ads? Only the die-hards who hold-out for free-postage after the thousandth ad. Conference attendees can certainly rejoice in the lack of people moaning about re-targeting.
Exclusion of converters
So, in that last scenario, you know when you finally buy something you suddenly stop seeing ads for that thing? That’s also third party cookies. Most advertising campaigns currently rely on third-party cookies not only to help them to better target who to serve ads to – but also who to not serve ads to. So if you’ve recently signed up to their service or bought their product, they would often make sure they were not still paying money to serve you ads. However, just as in the above example, now there will be no ability to target, there will also be no ability to not target. That means no possibility of switching off the campaign for folks who’ve purchased.
Did you ever see that your bank/bookmaker/florist gives better deals to new customers than existing ones? In recent years, you probably only spotted this if you were reading through the small print Terms and Conditions.
Brands, please figure out how to offer enticing incentives to both existing customers as well as new ones, or maybe just make the Ts and Cs longer.
Post-view conversion tracking
Getting into the weeds of things, when advertisers set up a performance advertising campaign, optimising towards online conversions, the trading desks operating these campaigns often work on a post-click and post-view conversion window. When you view an ad, the ad drops a cookie in your browser to say you have seen it. If you then go on to make a conversion (purchase, download, etc) then you see a ‘thank you’ page which also drops a cookie in your browser. The company that served you the ad you viewed thereby gets a credit for the sale, even if you didn’t click the ad (no one clicks ads).
Without third party cookies, it will be impossible to count these post-view conversions.
Performance focussed brands – you’d better swat up on this – you’ll need to explain to the chief executive why your budgets need to go up.
Interest and demographic targeting
Many companies trade data around your age, gender, and interests. Terms you are searching for, websites and the subsections that you visit, and the keywords that are included on those pages. These companies can then help advertisers to serve more relevant ads based on the things you are interested in. Say you are researching a holiday and read a number of travel articles on various websites. When you check your email / read the news / visit a non-travel related website, you are more likely to see a travel ad based on your recent activity.
Similarly, sites that you have shared your age and gender with might package this information about you together with the same information for many other people, and include you in a segment that advertisers are able to use to target ads.
With the death of third party cookies this will no longer be a possibility. There’s a lot of talk about advertisers moving to more contextual targeting (seeing a travel ad when you’re reading a travel article). However, topical content is limited, and a significant amount of content that you consume on the internet is not easily categorized (email, news etc) and so it’s difficult to know what will happen in these environments. My guess might be more ads in topic-specific content, and fewer quality ads in harder to categorize environments.
I’m not sure that real people care about the level of relevance of the ad, they care more about how intrusive it is. Contextual targeting companies will need to sharpen up their pitch decks and get round those media agencies!
What stays the same?
First party cookies! First party cookies enable websites that you visit to remember who you are when you go back to them. So if you always click the button to save your password, or the website optimizes their content to make sure you see more relevant items, that should stay.
In the same way, this means that if a brand is using Google’s software (DV360) to buy ads on Google-owned YouTube – they should be able to cap the frequency of the ads that you are seeing. Same if you self-serve ads on Facebook through their self-service platform.
If you’re a media buyer happy to go back to an IO, then buying contextual ads on a publisher’s site directly from that publisher will still be fine.
We’re seeing some smart media owners who are ahead of the curve, investigating and even running tests to transact based on their own first-party data. Publishers that we work with are already investigating delivering their current offering in full without using cookies. However, the two years will pass very quickly.
But realistically, there is very little that will stay the same. This is why so many people are up in arms. Very few programmatic platforms are ready for cookie-less buying – whether that’s driven by GDPR enforcement or the removal of third party cookies from Chrome scheduled for early 2022. Most platforms across both the buy-and-sell were built 10-15 years ago, where the only conceivable way for adverts to work was with cookies as the cornerstone technology.
Newer Demand-Side-Platforms (DSPs), such as Beeswax was built on a single-tenant infrastructure, and in an identity (‘ID’) agnostic way that does not rely on legacy cookie technology, and enables buyers to buy based on their own IDs or against their own objectives, through custom algorithms using signals based on the inventory under consideration. Other DSPs may be able to go back and re-factor this work, but it’s a fundamental architectural shift. I’m glad we’re not racing against the clock to get this done here.
Cadi Jones is the commercial director EMEA at Beeswax.

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Nike’s first Chinese New Year ad brings tradition and family together in playful pursuit- Tempemail – Blog – 10 minute

Nike is taking its first steps into Chinese New Year with a witty ad putting a twist on the hongbao red envelopes tradition.
These envelopes are often filled with money and given to children by elder relatives for good luck. The 90-second spot from Wieden+Kennedy Shanghai depicts a cat-and-mouse game between an aunt attempting to give an envelope and her niece who repeatedly declines out of politeness.
The action begins with the niece as a young girl, donned with a conventional ‘lucky’ Chinese bowl cut. Her aunt tries to give her the red envelope, but the girl is quick to refuse as her mother does not want her to accept it. Not quick enough, however, as the elder slots the envelope into her niece’s pocket and leaves abruptly.
Over the next few years, as fashions change and the struggles between both become more intense, the niece eventually dons a pair of Nike’s to try to outrun her determined aunt.
Through factories, festivals, massive crowds, fields and rooftops, the chase goes on for years with the aunt winning each time, even resorting to internet banking to transfer the envelope onto her niece’s phone from afar.
Bringing the ad to the present day, the niece is now an adult with her own family. Cue the aunt turning up for Chinese New Year, at which point the niece turns the tables and give an envelope to her relative. But the aunt is prepared with her own Nike’s, a new pair inspired by Chinese mythology, and the chase lives on.
Steve Tsoi, vice president of marketing for Greater China, Nike said: “At Nike, we inspire everyone to make sport a daily habit; even through the festivities of Chinese New Year. The spot takes a playful approach on a Chinese tradition reminding the audience to celebrate and have fun, to stay active during a time when we typically eat a bit too much.”
Directed by Steve Ayson and featuring the Chinese-language version of Doris Days ‘Perhaps, perhaps, perhaps’, the ad promotes Nike’s new line of Chinese New Year-themed footwear which is inspired by the last four cycles of the Year of the Rat.

To keep up to date with what brands are doing to celebrate Chinese New Year 2020, the year of the metal rat, visit the CNY 2020 page and CNY campaign round-up.

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Apple’s Chinese New Year ad focuses on a single mother’s family story- Tempemail – Blog – 10 minute

Apple is continuing its strategy of telling a Chinese New Year story using only its phone technology, this year focusing on three generations of women in a family and how breaking from cultural convention impacts them on Chinese New Year.
For the past few years, Apple has written a poignant family-related story around Chinese New Year and used the technology within its phones to show how professional content can be made only using a mobile phone.
The ads can be viewed on Apple’s Youku channel.
For 2020, the story is called ‘Daughter’ and is inspired by true stories about a woman who goes against cultural norms to raise her daughter on her own. The story shows the tensions this creates with her own mother and the challenges she faces in bringing up a child by herself around the Chinese New Year.
While the film is shot using Apple’s 4K technology on the iPhone 11 Pro, the talent brought in on the ad is very much professional. Academy Award-nominated director Theodore Melfi and award-winning cinematographer Lawrence Sher both worked on the ad, while award-winning Chinese actress Zhou Xun plays the main character.
The concept behind the story was to show how there are big generational differences in China, particularly when it comes to the concept of family. The meaning underneath the film, according to Apple is “no matter how much we all grow apart, humanity has the power to bring us together”.
Apple has also launched a ‘behind the scenes’ film, to help people inspired by the film learn how to make professional-quality films themselves. Apple also hosted a Q&A session at its Shanghai store this weekend, featuring Melfi and Sher.

To keep up to date with what brands are doing to celebrate Chinese New Year 2020, the year of the metal rat, visit the CNY 2020 page and CNY campaign round-up.

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Walmart’s Vudu adds Family Play feature so viewers can skip sex, violence and substance abuse – gpgmail


Vudu, the streaming service owned by Walmart, announced a new feature today that will make it easier for viewers to avoid sex and violence in movies.

Anyone who’s watched an R-rated movie on broadcast television or on an airplane is probably familiar with films that have been “edited for content,” but Vudu’s new Family Play option gives viewers more control over what they find objectionable.

Specifically, they can turn filters on and off for sex/nudity, violence, substance abuse and language. In the first three instances, Vudu will skip the relevant scenes, and in the case of strong language, it will mute the dialog. The feature is already supported in more than 500 films.

At an advertiser event in May, Vudu leaders suggested that they will stand out from the other streaming services by creating content that can be watched by entire families, with Senior Director Julian Franco declaring, “We’re not just going to be programming for Williamsburg and Silver Lake.”

It sounds like Vudu has similar ambitions for all its original content. In a blog post today, Vice President Scott Blanksteen wrote:

With so much content available and more people watching, what if we could also be a streaming service that provides a great, safe viewing environment for families? What if we could provide our customers the flexibility to ensure that content and the Vudu experience are appropriate for everyone in the family to watch, including the youngest of viewers – kids?

A streaming service called VidAngel ran into legal trouble (and eventually declared bankruptcy) a couple of years ago when it tried to sell movies that were edited to be family-friendly. However, where VidAngel was operating independently to decrypt and edit DVDs, Vudu told Variety that it’s working with the movie studios.

Vudu also says it’s partnering with advocacy group Common Sense Media to provide ratings and reviews “from a parent’s perspective,” and to create a kid-friendly viewing mode. And it’s launching its first original series today — a remake of “Mr. Mom,” with new episodes streaming every Thursday.


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How Pivotal got bailed out by fellow Dell family member, VMware – gpgmail


When Dell acquired EMC in 2016 for $67 billion, it created a complicated consortium of interconnected organizations. Some, like VMware and Pivotal, operate as completely separate companies. They have their own boards of directors, can acquire companies and are publicly traded on the stock market. Yet they work closely within the Dell, partnering where it makes sense. When Pivotal’s stock price plunged recently, VMware saved the day when it bought the faltering company for $2.7 billion yesterday.

Pivotal went public last year, and sometimes struggled, but in June the wheels started to come off after a poor quarterly earnings report. The company had what MarketWatch aptly called “a train wreck of a quarter.”

How bad was it? So bad that its stock price was down 42% the day after it reported its earnings. While the quarter itself wasn’t so bad, with revenue up year over year, the guidance was another story. The company cut its 2020 revenue guidance by $40-$50 million and the guidance it gave for the upcoming 2Q19 was also considerably lower than consensus Wall Street estimates.

The stock price plunged from a high of $21.44 on May 30th to a low of $8.30 on Aug 14th. The company’s market cap plunged in that same time period falling from $5.828 billion on May 30th to $2.257 billion on Aug 14th. That’s when VMware admitted it was thinking about buying the struggling company.


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HP CEO steps down, citing ‘family health matter’ – gpgmail


HP Inc. announced this afternoon that Dion Weisler is stepping down as president and CEO. The executive cited a “family health matter” in his decision, noting that he will be returning home to Australia.

The company already has a successor lined up, as its president of Imaging, Printing and Solutions, Enrique Lores, got unanimous approval from its board of directors. Lores will be assuming the top spot on November 1.

“Enrique is an inspiring and proven business leader and is the right person to lead HP into the future. Since the time of separation, the board has had an ongoing and diligent succession planning process that included vetting and benchmarking internal and external candidates,” board of directors chair Chip Bergh said in a statement. “Through this rigorous process, Enrique emerged as the board’s unanimous choice as successor and we are confident he will build on the company’s progress and capitalize on new opportunities.”

Meantime, Weisler is set to stay on the company’s board of directors through HP’s next shareholder meeting in order to “ensure a seamless transition.” That will keep him around through January of 2020. Weisler joined the company in 2012, becoming CEO in 2015 when HP split from HP Enterprise.

Lores’s history with the company reaches back much further. As HP notes, he joined the staff 30 years back, as an engineering intern.

“Thirty years ago, I was drawn to HP by the company’s unique ability to bring out the best of humanity through the power of technology,” Lores said in a statement. “The opportunities ahead are vast and the need for us to keep reinventing is more important than ever. I continue to be inspired by our customers, partners and employees, who are turning bold ideas into meaningful innovations. This is where we will set our sights for the future.”

The news arrived as part of the Bay Area-based printing company’s third-quarter earnings.


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Roku launches a Kids & Family section on The Roku Channel, plus parental controls – gpgmail


Roku’s home entertainment hub, The Roku Channel, is expanding into kids’ programming. The company this morning announced plans to aggregate kids and family movies and TV alongside the channel’s other content, including its free, ad-supported movies and television, live TV, and subscriptions. In addition to the launch of the new “Kids & Family” section on The Roku Channel, Roku is also rolling out Parental Control features to give parents more control over what their kids can watch when accessing the channel.

The latter — while useful for families who don’t want the kids stumbling upon their HBO or Cinemax subscriptions — will also be a hindrance when the parents go to watch their own shows in The Roku Channel, due to Roku’s current lack of user profiles.

Meanwhile, the new kids section is not home to original content, but rather takes advantage of Roku’s ability to aggregate the streaming content on its own platform — including both free content from other channels and digital creators, as well as kid-friendly content from the family’s paid subscriptions.

At launch, the Kids & Family section will offer 7,000 free, ad-supported TV episodes and movies from 20 partners, including All Spark, A Hasbro Company, DHX Media, Happy Kids TV, Lionsgate, Mattel, Moonbug, and pocket.watch, and others. This will bring a mix of classic franchises and favorite characters to the channel, like Care Bears, The Cat in the Hat, Leapfrog, Little Baby Bum, My Little Pony, Rev & Roll, Super Mario Brothers, Thomas & Friends and more. 

This content will be mixed in with live, linear streams from Moonbug, pocket.watch, and XUMO-powered partners Ameba, BatteryPop, and KidGenius. There will also be five exclusive episodes of Ryan’s World by pocket.watch available.

In addition, the new section can pull in premium kids content from services like Blue Ant Media’s ZooMoo, CONtv, Dove Channel, HBO, Hopster, NOGGIN, Starz, or Up Faith.

That allows access to more well-known kids brands, like Bubble Guppies, Dora the Explorer, PAW Patrol, Peppa Pig, and family-friendly movies, including Adventures of Elmo in Groucholand, Muppets Take Manhattan and more.

In total, there are nearly 30 partners participating in the Kids & Family section. Notably absent, however, are top sources for kids’ shows, like Netflix and Hulu. These larger streaming services want to own the user experience end-to-end and collect their own data.

Roku says it will collect “non-user level data” from the new section, in order to see, in aggregate, which programs are popular. But it will not use data to personalize the experience for kids, target kids with ads, or make recommendations.

Instead, the content in the Kids & Family section is organized by age range, character, and theme in an interface that resembles Netflix’s Kids’ profile layout.

The ad load is also lighter than elsewhere on The Roku Channel, the company says.

“For The Roku Channel overall, we have on average, approximately half of the advertising time of traditional ad-supported linear TV. So it’s a really light ad load. And we think that something’s really resonated with users. When we look at a Kids & Family viewing experience, we want to even further reduce that advertising time. So we’re taking it down to 40% of the advertising time on traditional linear,” says Roku’s Vice President of Programming Rob Holmes.

He adds that the advertisers are kid-appropriate, and are vetted and served internally by Roku.

Ad revenue is the only way the new section will be monetized. Roku tells us the premium kids content will only be displayed to existing subscribers, as it’s not in the business of trying to upsell to children.

The launch follows several other recent developments for The Roku Channel, now one of Roku’s top five channels and a big selling point for Roku devices and TVs.

Since its 2017 launch which focused on aggregating free movies, the company has expanded into news, sports, TV shows and other entertainment offerings both from traditional studios and digital networks, as well as paid subscriptions from networks like HBO, Cinemax, Showtime, Starz, EPIX and more.

Roku closed out its second quarter with 30.5 million active accounts, up by 1.4 million from the prior quarter, and revenue up 59% year-over-year to $250.1 million. The company’s platform business is now the primary revenue driver, up 86% year-over-year to reach $167.7 million in the quarter. Users streamed 9.4 billion hours of content on Roku in Q2.

Media companies have been heavily investing in kids’ programming, especially in the cord-cutting era, which gives Roku a large library to tap into. However, the biggest names in kids’ streaming — like Netflix and soon, Disney (with Disney+) — will not participate in aggregated sections like this, which ultimately limits their ability to become a true one-stop-shop for everything you want to stream.

The Roku Channel is rolling out in the U.S. today, on Roku devices, the web, the Roku mobile app, and select Samsung smart TVs.


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Spotify Family Accounts are getting parental controls – gpgmail


Want to give your kids access to Spotify, but only the “clean” stuff? It’ll be an option soon.

Spotify’s family plan — the one that gets you six accounts for 15 bucks — is picking up a feature that the company says people have been asking about for years: parental controls.

Under the new setup, the primary Spotify account holder will be able to toggle the explicit content filter for any of their sub-accounts. Once it’s on, said sub-accounts won’t be able to turn off the filter without the account admin’s help.

While Spotify has had an explicit content filter built in for a few years now, it was just a toggle the user could flip on and off for themselves— not something that parents could set on their kid’s accounts.

Spotify is also introducing a feature it’s calling “family mix” — a custom generated playlist composed of tracks that Spotify thinks everyone in the family will be into. Going on a family road trip and didn’t have time to make a playlist? Family mix might help keep everyone happy for a few more minutes before the little one starts demanding you put on Moana again.

The company says the new family features are rolling out in Ireland first, and it’ll roll out eveywhere else they offer family plans shortly thereafter.


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AMD’s Ryzen 3000 Family is Dominating Sales at European Retailer


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Mindfactory, a major German computer hardware retailer, has published new sales data for the month of July. AMD has had an extremely good month, even by the standards of previous Ryzen launches.

Before we dive into the numbers, the usual caveats: These figures reflect data from a single German company, not the entire retail channel. Most companies don’t publish data like this. Data from Amazon and Newegg shows somewhat different splits on the best-selling CPU cores. Amazon has AMD occupying 12 of the Top 20 best-selling chips, but only three of the parts are based on Matisse, none higher than 6th place. Newegg has AMD holding 11 of the Top 20 spots, but the first Matisse CPU is in 12th place — the Ryzen 7 3600.

This is not to imply that the Mindfactory data is wrong, but it should not be read as speaking to the entire retail market.

Reddit user Ingebor has published Mindfactory sales data for the month of June. First up, unit sales:

That’s a very strong launch month for AMD, considering that the company didn’t even go on-sale until 7/7. While AMD’s market share grew 11 percentage points, it’s the increase in total processor shipments that reflects strong demand for the new parts. In June, Mindfactory sold ~9000 – 9500 AMD CPUs and ~4000 – 4500 Intel chips. In July, AMD appears to have sold ~18,500 CPUs and just shy of 5000 Intel CPUs. It looks as though Intel demand was driven by the 9900K, 9700K, and 9600K, implying that at least some Intel fans delayed purchases to see if AMD would bring something to the table that they wanted to purchase, then pulled the trigger on upgrades of their own. A great many shoppers, however, were clearly looking for something from Team Red. It’s good to see the 3900X on this list — the chip may be difficult to find right now, but this is evidence that parts are making it to market.

The previous slide focused on unit shipments, this slide captures earned revenue. This graph is remarkable for how small the gap is between Intel’s market share (21 percent) and its revenue (25 percent). Typically, Intel revenue share is much larger — compare the previous month, when Intel was 32 percent of unit shipments but 48 percent of revenue for an example of how this trend usually moves. In order for AMD to be doing this much better in terms of overall revenue share, the only explanation is that AMD’s ASPs have increased dramatically. Looking to the next chart, we see…

Exactly that. The last time we discussed Mindfactory data, the company was reporting an average selling price (ASP) for AMD hardware of 178€. Today, AMD’s ASPs stand at 238.89€. That’s an increase of 1.34x over April. Mindfactory reports a 1.5x increase over June. This kind of improvement is why AMD was focused on raising its ASPs and cutting costs with 7nm, to allow it to compete more effectively with Intel.

AMD’s most recent quarterly forecast doesn’t predict very strong revenue growth for the rest of the year, but it blames that weakness on a weaker-than-expected console cycle. AMD has stated that its gross margin on all 7nm products is over 50 percent. Excluding the impact of lower semicustom sales, AMD expects full year Q2019 revenue to be up 20 percent. Factor in semicustom, and total revenue growth is expected to be single-digit percentage.

Overall, the data suggests Ryzen is selling very well. Intel continues to have a bulwark with gamers who want single-threaded top-end gaming performance above all other options, but third-generation Ryzen closed the gap between both companies in that area as well.

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