Dont Just Define Roles. Build Careers.- Tempemail – Blog – 10 minute

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Advertisers urged to rethink tabloid ads: ‘Most don’t want to pay for bullying’- Tempemail – Blog – 10 minute

Top ad execs are urging media buyers to rethink their spend with UK tabloids following widespread criticism of the Caroline Flack coverage, with one likening support for titles like The Sun and The Daily Mail as a “whip-round for the office bully”.
Love Island host Flack died on Saturday (18 February). In recent months, hundreds of articles have been published about the late TV presenter, with coverage centring around her arrest for allegedly assaulting her partner, subsequent charge and court case, and now her death by suicide.
In a now-deleted article published a day before her death, The Sun highlighted to its 2.6 million daily British readers (all platforms) a Valentine’s Day card that mocked the star with an ‘I’ll f*** lamp you’ message. Its coverage also included photos of the bloody scene of the alleged assault and the headline ‘Flack, Sack and Whack for ITV’ in a front-page story about Flack stepping down from Love Island.
Following the news, The Daily Mail published a piece about the interior of her London apartment. It was accompanied by a social media post, captioned: “Inside Caroline Flack’s flat: photos reveal interior of tragic Love Island star’s London apartment where she killed herself.”
James Mitchinson, editor of a resurgent Yorkshire Post, branded The Mail’s article as “the kind of ‘journalism’ that ruins lives”. At least 218,634 supporters of a petition on Change.org who want stricter laws to safeguard celebrities and people in the public eye agree.
After being taken off air on Sunday, Love Island, the programme Flack presented until her suspension by ITV following her arrest, returned to screens on Monday with a memorial to Flack and a message from the Samaritans in place of its usual Just Eat idents. The hit show has been indirectly linked with several tragedies.
Paul Frampton Calero, the former UK and Ireland chief executive of media buying group Havas who now leads marketing firm Control v.Exposed, has been highly critical of tabloid coverage and said the industry must rethink the way it supports such titles.
He said: “Was it really necessary to print pictures of the so-called crime scene after Flack was accused of ‘lamping’ her boyfriend? Or to file the Valentine’s Day card article which similarly poked fun at her? The Sun has printed salacious headlines to sell newspapers before, but its hounding of Flack in these days of evil Instagram and Twitter trolls has set a new low.
“Is it acceptable that an industry that funds this journalism turns a blind eye to this? Not in my book, no.
“With Leveson Two scrapped by the government and PM Johnson not looking a likely contender to reverse that, we must look to the industry that funds the media and content platforms where the content lives.”
Running an ad next to this content, in Frampton’s view, is equivalent to endorsing or condoning it. He gave his support to the Conscious Advertising Network (CAN) and urged advertisers to do the same.
Jacob Dubbins, co-chair of CAN and managing director of agency Media Bounty, described it as a “bleak situation”. He insisted denying tabloids ad revenue because of the nature of their coverage was not tantamount to censorship.
“There is a big difference between protecting the freedom of the press and getting paid for bullying,” he said. “If you were at work and a woman was getting relentlessly bullied in the office, would you try to stop it or would you do a whip-round to collect some money in order to pay the bully? This is where we are right now.
“We need journalism now more than ever to hold society, politicians and institutions to account. But this is different. This is an economic model where monetised clickbait appears to be worth more than the life of a human being.
“Advertisers want to advertise in safe environments, they also recognise their responsibility in funding great journalism, but most don’t want to pay for bullying.”
Taking action, Dubbins and co have been quietly informing the advertisers who appeared next to the worst Flack content, which include some of the UK’s leading brands. It is a distinct approach to hate demonetisation groups like Sleeping Giants, which do such lobbying in the open to pressure brands in the public eye.
Dubbins continued: “A nasty article 10 years ago may have sold more copies, it may have been talked about over a garden fence or a pint, it may have even made the broadcast news. Now a nasty article can arm the trolls to directly target an individual through social media with unimaginable abuse. This is a broken and ethically bankrupt business model.”
Damien Bennett, director of strategy at Incubeta, said that questionable and intrusive tabloid pieces have been around since the days of Princess Diana, continuing to affect other public figures like Jade Goody, Amy Winehouse and Meghan Markle.
He said that publishers have a responsibility beyond clickbait reporting, but warned advertisers to be careful of interfering with editorial policy. “It sets a bad precedent. For example, in 2015 The Telegraph was rightly chastised for seeming to spike certain stories relating to HSBC – one of its big advertisers.”
Meanwhile, Ian Murray, Society of Editors executive director, spoke in defence of the media, at least some segments of it. He condemned politicians “using the tragic death as a means to attack the media”.
“Caroline was an extremely popular personality with much of the public with her appearances on Strictly and Love Island and she was given coverage in the media for many years prior to recent events, the vast majority of it very positive,” said Murray.
He warned against banning the media from reporting such cases, claiming it was a matter of public interest. “To believe that by silencing mainstream media on such matters would prevent speculation on social media where rumour and accusations run unchecked by the regulations the media adheres to is both naive and dangerous.”
Independent press regulator IPSO confirmed to Tempemail that there had been complaints around Flack’s coverage from the media, while the Mail and The Sun had not responded to Tempemail’s requests for comment at the time of publication.

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Are you a retailer? 5 reasons you don’t want to miss this retail eventIT News Africa – Up to date technology news, IT news, Digital news, Telecom news, Mobile news, Gadgets news, Analysis and Reports – Blog – 10 minute

January 22, 2020 • Events, Features, Retail, Top Stories
Digital Retail Forum 2020, scheduled for  29 January at Emperors Palace in Johannesburg, South Africa, will be focused on how emerging technologies — such as Ai, IoT, drones, digital payment solutions, new eCommerce models and mobility — are disrupting the retail sector. 

With “Digital Disruption in Retail: Apocalypse or Revolution”,  as the focus of the event, #DRF2020 will gather over 200 retail industry leaders and experts, and feature discussions about making digital innovation a key process within all retail organisations. 
Here are 5 reasons why you should attend:

Get a glimpse into the future of retail and really understand the next wave of tech innovation and disruption across the industry.
Create a cutting edge innovation roadmap and benchmark against the global best.
Hear from leading retailers on how they are pushing customer experience forward with technology.
Learn from some of the most powerful brands, mavericks, and visionaries that are setting the pace for change and driving disruption in retail.
Collaborate with the entire retail tech ecosystem from start-ups, to global tech suppliers, supply chain disruptors, retailers, investors, and analysts.

The conference will also feature an international keynote by controversial, Polish-born author and co-founder of “Africa’s Amazon”, Marek Zmysłowski, who’s book Chasing Black Unicorns is making waves throughout the world.
Confirmed speakers for DRF 2020 include:

Marek Zmysłowski, MD Africa RTB House, former MD Jumia, RTB House
Pieter VanEyssen, Principal Solution Consultant, Genesys
Tanya Long, Chief Operating Officer, Argility Technology Group
Mark Young – CEO of GetBucks South Africa
Alastair Tempest – CEO at Ecommerce Forum Africa
Dylan Piatti – Africa Strategist: Consumer Business Industry, Deloitte
Tilene Narainan – Head of Convenience Retailing Sasol
Simon Marland – Retail CIO, Nedbank 
Neil Rankin – Founder and CEO of Predictive Insights

Key Topics
Key topics at the forum will include:

The ‘Retail Apocalypse’: Separating Hype from Reality
How eCommerce giants are shaping the future of retail
Enhancing brand image and increasing sales through social media
Assessing new retail payment solutions and how they impact the customer experience 
Optimizing Inventory Management and Supply Chains with Technology
Leveraging AI to Impact Your Bottom Line and CX
eCommerce: Opportunities presented by new models and disruptive technologies

How to participate:
Join as an attendee: Learn from some of the most powerful brands, mavericks and visionaries that are setting the pace for change and driving disruption in retail.
Join as a speaker: Showcase your thought-leadership. Share your insights and experience. Shape solutions to critical business challenges.
Join us as an exhibitor: Reinforce your position as a leading provider of technology solutions.
For those looking for maximum exposure, our sponsorship and exhibition packages offer a great opportunity to showcase your brand, speak and present your solutions to a select audience. Packages are available for all budgets, but spots are limited.
For more information about this conference, visit:  https://digitalretailforum.co.za/
[t]: 011 026 0981/2  [e]: [email protected]

Home | Digital Retail Forum 2020

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Digital Retail ForumDigital Retail Forum 2020DRFDRF 2020IT NewsRetail Apocalypsetech newstechnology news

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Are you a retailer? 5 reasons you don’t want to miss this retail event |Tempemail – Up to date technology news, IT news, Digital news, Telecom news, Mobile news, Gadgets news, Analysis and Reports – Blog – 10 minute

January 22, 2020 • Events, Features, Retail, Top Stories
Digital Retail Forum 2020, scheduled for  29 January at Emperors Palace in Johannesburg, South Africa, will be focused on how emerging technologies — such as Ai, IoT, drones, digital payment solutions, new eCommerce models and mobility — are disrupting the retail sector. 

With “Digital Disruption in Retail: Apocalypse or Revolution”,  as the focus of the event, #DRF2020 will gather over 200 retail industry leaders and experts, and feature discussions about making digital innovation a key process within all retail organisations. 
Here are 5 reasons why you should attend:

Get a glimpse into the future of retail and really understand the next wave of tech innovation and disruption across the industry.
Create a cutting edge innovation roadmap and benchmark against the global best.
Hear from leading retailers on how they are pushing customer experience forward with technology.
Learn from some of the most powerful brands, mavericks, and visionaries that are setting the pace for change and driving disruption in retail.
Collaborate with the entire retail tech ecosystem from start-ups, to global tech suppliers, supply chain disruptors, retailers, investors, and analysts.

The conference will also feature an international keynote by controversial, Polish-born author and co-founder of “Africa’s Amazon”, Marek Zmysłowski, who’s book Chasing Black Unicorns is making waves throughout the world.
Confirmed speakers for DRF 2020 include:

Marek Zmysłowski, MD Africa RTB House, former MD Jumia, RTB House
Pieter VanEyssen, Principal Solution Consultant, Genesys
Tanya Long, Chief Operating Officer, Argility Technology Group
Mark Young – CEO of GetBucks South Africa
Alastair Tempest – CEO at Ecommerce Forum Africa
Dylan Piatti – Africa Strategist: Consumer Business Industry, Deloitte
Tilene Narainan – Head of Convenience Retailing Sasol
Simon Marland – Retail CIO, Nedbank 
Neil Rankin – Founder and CEO of Predictive Insights

Key Topics
Key topics at the forum will include:

The ‘Retail Apocalypse’: Separating Hype from Reality
How eCommerce giants are shaping the future of retail
Enhancing brand image and increasing sales through social media
Assessing new retail payment solutions and how they impact the customer experience 
Optimizing Inventory Management and Supply Chains with Technology
Leveraging AI to Impact Your Bottom Line and CX
eCommerce: Opportunities presented by new models and disruptive technologies

How to participate:
Join as an attendee: Learn from some of the most powerful brands, mavericks and visionaries that are setting the pace for change and driving disruption in retail.
Join as a speaker: Showcase your thought-leadership. Share your insights and experience. Shape solutions to critical business challenges.
Join us as an exhibitor: Reinforce your position as a leading provider of technology solutions.
For those looking for maximum exposure, our sponsorship and exhibition packages offer a great opportunity to showcase your brand, speak and present your solutions to a select audience. Packages are available for all budgets, but spots are limited.
For more information about this conference, visit:  https://digitalretailforum.co.za/
[t]: 011 026 0981/2  [e]: [email protected]

Home | Digital Retail Forum 2020

Comments
comments
Digital Retail ForumDigital Retail Forum 2020DRFDRF 2020IT NewsRetail Apocalypsetech newstechnology news

« Google and Sabre team up to build the Future of Travel

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Branded content body on Teen Vogue Facebook gaffe: ‘Don’t be untruthful, not worth the risk’- Tempemail – Blog – 10 minute

Teen Vogue has endured heavy criticism for publishing a fluffy Q&A with five female Facebook executives who ‘explained’ how the social network ‘protects elections’. What looked to be an undisclosed advertorial landed after the social network came under fire for its negative impacts on the democratic process ahead of the 2020 election.
Facebook continues to face questions around its acceptance of political ads given other networks turn them away, its well documented struggles to police misinformation and the fallout out of the Cambridge Analytica scandal which saw its data weaponised to influence voters.
However, on Wednesday 8 January Teen Vogue ran ‘How Facebook Is Helping Ensure the Integrity of the 2020 Election’.
The piece originally ran without a byline or an advertorial label. It said: “As the 2020 campaign gains speed, Facebook is taking measures to protect against foreign interference and stop the spread of misinformation… Facebook is at the forefront of encouraging civic discourse.”
Five top Facebook execs went on to list the many steps it is taken to ‘ensure the integrity of the election’. After being called out by readers and jounrlaists on social networks, Teen Vogue amended the piece with an advertorial label. However, Facebook then denied paying for it. The story has since been deleted after a now deleted tweet from a Teen Vogue Twitter account admitting it was unsure what the feature was supposed to be.
The title blamed “labelling confusion” but it appears to have originated from Facebook’s sponsorship of the three-day Teen Vogue Summit last November. The article was at some stage a part of that package and was uploaded to the CMS, reports The Wall Street Journal citing someone close to the incident.
The incident has raised wider questions about disclosure around branded content. What’s New In Publishing reported that publisher branded content revenue grew by 40% into the first half of 2019, the negative side of this growth is that the media could be used to gloss over corporate shortcomings.
However, there are rules in place to ensure publishers do not disguise paid-for pieces as editorial. Andrew Canter, global chief executive of the Branded Content Marketing Association told Tempemail that brands need to be “extremely clear, honest and transparent about labelling” on advertorial content or risk a backlash.
This mishap garnered global press coverage. The New York Times dubbed it ‘the mystery of Teen Vogue’s disappearing Facebook article’. The Washington Post asked ‘Article or Ad?’.
Canter’s organisation helps create the ‘rules and regulations’ of the space, a code of conduct that members sign up to when they join. One of the most relevant rules is that “Members [whether marketers, publishers or owners of other media] should ensure that marketing communications are designed and presented in such a way that it is clear that they are marketing communications.”
Similar codes of conduct are in place globally to ensure a separation of church and state in the media.
On how to avoid gaffes like the Teen Vogue one, he said: “We always advise brands to be extremely clear, honest and transparent about labelling – if you are not clear you will get found out and it will damage your brand. This is not ‘rocket science’ and often reflects negatively on those who are trying to behave in the right way and within the rules.
“You need to ask yourself whether being untruthful is beneficial to your brand particularly as we move into a new decade with ‘purpose’ at the heart of an increasing number of marketing campaigns. It is a simple message – don’t do it, it is not worth the risk.”
Jason Kint, chief executive officer of Digital Content Next told The Wall Street Journal that sponsored content labelling is important to maintain trust with audiences. This recent backfire further hits home the pitfalls of getting branded content wrong.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

11 branding trends for 2020 you don’t need a crystal ball to see- Tempemail – Blog – 10 minute

Every new year, all over the planet, the crystal balls come out in every boardroom and on every click-happy online platform. Bullet lists of prognostications emerge. What will the coming months bring us in business, in life, in this market-driven world of ours?
The truth is that no one knows. We can predict all we want based on all the facts we know, but the moment Kim Jong-un manages to deliver a functioning rocket to San Francisco, all forecasts will be for naught.
As humans we have to confess that we can only prepare for the worst and hope for the best. Still, looking ahead at the beginning of the year is an exercise we don’t want to shirk. Even without a crystal ball and the capacity to predict the future, it’s not that hard to see the bigger picture for 2020.
1. The Greta Thunberg Effect whips brands into more, more, more sustainable action
How dare you not listen to a 16-year-old telling you to take action against climate change? Whatever you may think about Thunberg, her words have inspired millions of kids to follow her example by protesting the lack of progress against global warming. It would be foolish to underestimate the influence they can and will have on the lifestyles of their families, and particularly on the shopping habits of their parents.
Brands and businesses will need to raise the bar to comply with these kids’ critical view of their sustainable behavior or lack thereof. The pressure has been turned up several notches higher this year and will have a noticeable effect next year, not just on the way products are produced, but on brand positioning and communication strategies as well.
2. Trust as a primary corporate goal
There is a lot of uncertainty and insecurity influencing people’s behaviour, as human beings but also as consumers. Although some economic figures show a reasonably merry outlook for the near future, there is an underlying current of distrust and discontent. “Who can you still trust these days?” This question is not only of concern for politicians and governments: brands and business have to start taking it even more seriously.
Trust with a capital T will become a stronger focus at the boardroom level. Telling the truth, walking the talk, protecting integrity, connecting to people’s doubts, showing more empathy for people’s needs: trust will become increasingly central to brand strategies and business propositions, where it will show in everything from product development to advertising.
3. Getting into the flow with “co”
For the last couple of years, we’ve been operating under a cloud of polarization on many levels, culturally, economically, politically. There is a world of angry dispute out there, with a lot of strong opinions and not a lot of room for nuance. American advertising executive Marian Salzman finds that this has led to the birth of an “antidote” of sorts: a rising interest in working together. Co-creation, co-production, co-parenthood, co- preneurship – as if people want to say, “Hey, we co-exist, so let’s make the most of it together.”
Perhaps it’s related to the rise of all kinds of sharing initiatives that we see popping up everywhere. This rediscovered sense of “better together” will grow stronger in the coming year, fueled by a new generation with a less cynical, more caring and sharing attitude towards life and society. Brands and businesses will be able to capitalise on this feeling if they find the right ways to reach out sincerely to consumers and invite them to collaborate on meaningful initiatives.
4. Plants and/or health messages as flavor of the year
A lot of research points towards a distinctive preference among consumers for brands that do everything possible to take their responsibility in this respect. One sector that will undoubtedly raise the sustainability bar to new heights in 2020 will be the food sector.
Consumers have long read the list of ingredients on the back of the package, but now it’s with an eye towards more than just calorie content and nutritional value. According to a study by Innova, a global knowledge leader in the food and beverage industry, 56% of global consumers say that the stories around brands influence purchasing decisions. Authenticity and sustainability increasingly top their list of concerns. This will influence not only the way food is produced, but also the way brands talk about it to consumers. Terms like “plant-based,” “no additives” and “100% natural” will become the new norm in food brand communication.
Food brands that cater to the healthy and aware lifestyle of the new “green” generation will be able to cultivate a fertile field of opportunity.
5. Rent-a-dress and other fashion brand propositions
As marketers we have all attended at least one awards gala, and I wouldn’t be surprised to hear that many (at least the male half) of us rented a tuxedo for the occasion. It’s simply more efficient than having an expensive tux hanging unused in the closet. But now the clothing rental concept has gone beyond luxury evening wear. In 2020 it will start coming into its own, representing a changed attitude towards fashion.
Many are the vlogging and blogging influencers who have started talking about “less is more” and “pimp your closet” and “re-wear your stuff.” Recycling, upcycling, eco-friendly clothes, renting clothes through subscriptions to retail and fashion brands: initiatives like these will continue to gain traction as means of looking good while feeling good as a responsible buyer. Another area that will see more innovative moves is on-demand clothing. Personalisation, AI, 3D, hologram technology, hybrid retail experiences – we’ll undoubtedly see more customer-centric ideas emerging from the clothing industry, aimed either at home- fitting convenience or at helping customers make more of their wardrobe in a less wasteful way.
6. The e-car surmounts the psychological speedbump
This year Tesla has succeeded in becoming the best-selling auto brand in the Netherlands, with 20,000 new vehicles ordered. Currently the country can boast of 1m charging stations. Now, as a country, the Netherlands is on the smallish side, so it has all the advantages it needs to become an easy e-car country. But even here, it has taken several years to convince people to abandon their fear of getting stranded without power – besides the hefty price tag, one of the main reasons to postpone the acquisition of an electric car. But it looks like people elsewhere are also ready to embrace the e-car as their next automobile purchase.
New e-car technology, new battery technology, increased efforts by governments to facilitate more charging stations, more sustainable energy to power the e-cars, more brands turning out e-cars that look like attractive cars rather than lumpish but virtuous vehicles, ongoing pressure on car manufacturers and governments to reduce CO2 emissions: all this could turn 2020 into a historic breakthrough year for the e-car.
7. E-micro mobility grows bigger in the city
Cities get bigger and more crowed all the time – and people are more likely to get stuck in traffic, all trying to move between home and work at the same time of day. Public transport can hardly keeping up with the crowds, cars are being banned from city centers, new roads in and out of town are clogged as soon as they open. So what do people do? They turn to new means of fast, simple, individual transport: e-scooters, e- steps, e-bikes.
Micro mobility is a trend that will pick up speed. As Marian Salzman notes in her paper “Chaos: the new normal,” shared e-scooters will become a hot trend for getting around town in 2020. Already major providers such as Lime and Bird are present in more than 100 cities worldwide, and they have booked considerable success, fitting right into the agile lifestyle of today’s new generation.
8. Social media wellness outstrips social media reach
For marketers, the online landscape has proved to be one big bewildering playground. Now they’re starting to wonder where all the money went and whether it’s doing them any good. At the same time, consumers and social media users have are starting to worry about privacy, fake news and other forms of digital deception. Add to that the risk of phishing, hacking and other online perils, and you have the makings of a crisis of social media conscience.
This in turn will have consequences for online behavior and social media use. People will demand more honesty, offline and online, from brands and businesses as well as from politicians and governments. We can expect more regulation on privacy matters and more pro-active steps taken by large social media platforms to eliminate disturbing content. Brands will offer more meaningful content and resist the temptation to dangle clickbait and sketchy propositions before their customers.
Influencer marketing will move from star endorsements to niche influencers with outstanding expertise, who are not only more affordable but also far more effective, as their followers are more engaged, loyal and interested.
9. Robot as (wo)man’s best friend
In the 2013 film Her we follow a man as he develops a relationship with an artificially intelligent virtual assistant personified by a female voice. We may see more of this in real life. For all intents and purposes, a growing number of people practically live in the self-created virtual reality of their smartphones. In a global study by Havas, more than a quarter of millennials report feeling depressed or unhappy about their own lives in comparison with the idealised lives they see online. And around 1 in 5 prefer who they are on social media to their actual selves. Besides, how many millions are already talking to Amazon’s Alexa and Google when they come home, or to Siri when they want their phone to do something?
A growing number of people worldwide are suffering from loneliness, feeling alienated and disconnected from real life. As the technology enabling extremely personal “friends” continues to develop, many people may actually believe that at some point, they will have a deep and meaningful relationship with what used to be just a phone.
10. All kinds of new shame
What, you’re flying to Thailand on vacation? Why, do you need to go there? Do you know how much this flight alone will hurt the planet? Shame on you. Hey, I heard you bought what? A new diesel?! Are you mad? How can you do this? Shame on you. Excuse me, why isn’t there a gender-neutral bathroom in this bar?
That’s not right, you should have one by now, haven’t you heard of inclusivity? Shame on you. Come on, you’re not ordering an avocado toast, are you? Don’t you know how much water it takes to grow a kilo of avocado? You wouldn’t believe how bad it is for the planet to grow avocados! Shame on you. Say, why is your department store still calling Christmas “Christmas” instead of Feast of Lights or (fill in your favorite here)? Shame on you. And so it goes. Political correctness will continue to influence life – for people, brands and businesses – as it gains more support among a growing number of woke people.
11. The quest to make a difference
The biggest trend in society points towards doing good – if not great – things for humanity, society or at least your neighborhood. Making a difference will be the underlying current that motivates more and more people to rethink what they are doing with their lives.
The millennial generation is already very much involved with this idea. When it comes to jobs for instance, they tend to choose companies that offer them meaningful goals and missions over those that just talk business as usual – ie the great salary and ditto company car. Gen Z is gearing up too. As young as they are, they are already worried about the future and want to do good for others when they grow up. Call it a new awareness or new-found sense of responsibility. Whatever you call it, it will eventually affect every aspect of the life that awaits us on the other side of 31 December.
The world around us has gone berserk to the extent that many of us have had enough. We want to change things for the better, be it in a big bold way or a small personal way.
Will any of these modest predictions really come to pass in 2020? Your guess is as good as mine. Obviously, looking ahead and translating what you see, know and read into reasonable predictions for the future is only natural. But let’s face it: if we really knew what was coming, our lives might be simpler, but things would also be a lot less interesting.
On that note, I wish you a totally unpredictable new year. Make it the best it can be for you, your loved ones, you brand and your business – but most of all, have fun while you’re doing it!
Erik Saelens is the founder and executive strategic director of Brandhome

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

P&G’s Secret Deodorant spotlights amazing women who don’t ‘sweat’ over life’s obstacles- Tempemail – Blog – 10 minute

P&G-owned Secret has placed a diverse lineup of women celebrities at the heart of its campaign for Secret Deodorant – ‘All Strength, No Sweat’ – all handpicked for their achievements in entertainment, sports, business and fitness.
Against the backdrop of a custom-made anthem sung by Grammy-nominee Jessie Reyez, the spot gives airtime to their personal stories and how the modern ladies have challenged the status quo.
In line with the brand, the women chosen for following their passions and not ‘sweating’ the obstacles in their paths are the Brazilian-American actress Camila Mendes, Olympic gold medalist Swin Cash, actress and entrepreneur Shenae Grimes-Beech and fitness mega-influencer Ainsley Rodriguez.
The intention of the ad is to show the Secret Deodorants’ commitment to driving actions in support of equal representation, equal compensation and equal opportunity for all women.
On the campaign, Sara Saunders, Associate Brand Director at Secret said: “We’re so proud to be working with such a diverse group of inspiring women, all of whom were chosen for their unwavering strength and relentless approach to getting what they want from life.”
“We hear from incredible women every day – about their concerns, their ambitions, and about their work to earn their fair share at every stage and place in life. Our hope is that by spotlighting a few of these stories, we can continue to inspire strength and unity in making a real change together.”

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Hatebase catalogues the world’s hate speech in real time so you don’t have to – gpgmail


Policing hate speech is something nearly every online communication platform struggles with. Because to police it, you must detect it; and to detect it, you must understand it. Hatebase is a company that has made understanding hate speech its primary mission, and it provides that understanding as a service — an increasingly valuable one.

Essentially Hatebase analyzes language use on the web, structures and contextualizes the resulting data, and sells (or provides) the resulting database to companies and researchers that don’t have the expertise to do this themselves.

The Canadian company, a small but growing operation, emerged out of research at the Sentinel Project into predicting and preventing atrocities based on analyzing the language used in a conflict-ridden region.

“What Sentinel discovered was that hate speech tends to precede escalation of these conflicts,” explained Timothy Quinn, founder and CEO of Hatebase. “I partnered with them to build Hatebase as a pilot project — basically a lexicon of multilingual hate speech. What surprised us was that a lot of other NGOs [non-governmental organizations] started using our data for the same purpose. Then we started getting a lot of commercial entities using our data. So last year we decided to spin it out as a startup.”

You might be thinking, “what’s so hard about detecting a handful ethnic slurs and hateful phrases?” And sure, anyone can tell you (perhaps reluctantly) the most common slurs and offensive things to say — in their language… that they know of. There’s much more to hate speech than just a couple ugly words. It’s an entire genre of slang, and the slang of a single language would fill a dictionary. What about the slang of all languages?

A shifting lexicon

As Victor Hugo pointed out in Les Miserables, slang (or “argot” in French) is the most mutable part of any language. These words can be “solitary, barbarous, sometimes hideous words… Argot, being the idiom of corruption, is easily corrupted. Moreover, as it always seeks disguise so soon as it perceives it is understood, it transforms itself.”

Not only is slang and hate speech voluminous, but it is ever-shifting. So the task of cataloguing it is a continuous one.

Hatebase uses a combination of human and automated processes to scrape the public web for uses of hate-related terms. “We go out to a bunch of sources — the biggest, as you might imagine, is Twitter — and we pull it all in and turn it over to Hatebrain. It’s a natural language program that goes through the post and returns true, false, or unknown.”

True means it’s pretty sure it’s hate speech — as you can imagine, there are plenty of examples of this. False means no, of course. And unknown means it can’t be sure; perhaps it’s sarcasm, or academic chatter about a phrase, or someone using a word who belongs to the group and is attempting to reclaim it or rebuke others who use it. Those are the values that go out via the API, and users can choose to look up more information or context in the larger database, including location, frequency, level of offensiveness, and so on. With that kind of data you can understand global trends, correlate activity with other events, or simply keep abreast of the fast-moving world of ethnic slurs.

Hate speech being flagged all around the world — these were a handful detected today, along with the latitude and longitude of the IP they came from.

Quinn doesn’t pretend the process is magical or perfect, though. “There are very few 100 percents coming out of Hatebrain,” he explained. “It varies a little from the machine learning approach others use. ML is great when you have an unambiguous training set, but with human speech, and hate speech, which can be so nuanced, that’s when you get bias floating in. We just don’t have a massive corpus of hate speech, because no one can agree on what hate speech is.”

That’s part of the problem faced by companies like Google, Twitter, and Facebook — you can’t automate what can’t be automatically understood.

Fortunately Hatebrain also employs human intelligence, in the form of a corps of volunteers and partners who authenticate, adjudicate, and aggregate the more ambiguous data points.

“We have a bunch of NGOs that partner with us in linguistically diverse regions around the world, and we just launched our ‘citizen linguists’ program, which is a volunteer arm of our company, and they’re constantly updating and approving and cleaning up definitions,” Quinn said. “We place a high degree of authenticity on the data they provide us.”

That local perspective can be crucial for understanding the context of a word. He gave the example of a word in Nigeria, which when used between members of one group means friend, but when used by that group to refer to someone else means uneducated. It’s unlikely anyone but a Nigerian would be able to tell you that. Currently Hatebase covers 95 languages in 200 countries, and they’re adding to that all the time.

Furthermore there are “intensifiers,” words or phrases that are not offensive on their own but serve to indicate whether someone is emphasizing the slur or phrase. Other factors enter into it too, some of which a natural language engine may not be able to recognize because it has so little data concerning them. So in addition to keeping definitions up to date, the team is also constantly working on improving the parameters used to categorize speech Hatebrain encounters.

Building a better database for science and profit

The system just ingested its millionth hate speech sighting (out of perhaps tens times that many phrases evaluated), which sounds simultaneously like a lot and a little. It’s a little because the volume of speech on the internet is so vast that one rather expects even the tiny proportion of it constituting hate speech to add up to millions and millions.

But it’s a lot because no one else has put together a database of this size and quality. A vetted, million-data-point set of words and phrases classified as hate speech or not hate speech is a valuable commodity all on its own. That’s why Hatebase provides it for free to researchers and institutions using it for humanitarian or scientific purposes.

hatebase how

But companies and larger organizations looking to outsource hate speech detection for moderation purposes pay a license fee, which keeps the lights on and allows the free tier to exist.

“We’ve got, I think, four of the world’s ten largest social networks pulling our data. We’ve got the UN pulling data, NGOs, the hyper local ones working in conflict areas. We’ve been pulling data for the LAPD for the last couple years. And we’re increasingly talking to government departments,” Quinn said.

They have a number of commercial clients, many of which are under NDA, Quinn noted, but the most recent to join up did so publicly, and that’s TikTok. As you can imagine, a popular platform like that has a great need for quick, accurate moderation.

In fact it’s something of a crisis, since there are laws coming into play that penalize companies enormous amounts if they don’t promptly remove offending content. That kind of threat really loosens the purse strings; If a fine could be in the tens of millions of dollars, paying a significant fraction of that for a service like Hatebase’s is a good investment.

“These big online ecosystems need to get this stuff off their platforms, and they need to automate a certain percentage of their content moderation,” Quinn said. “We don’t ever think we’ll be able to get rid of human moderation, that’s a ridiculous and unachievable goal; What we want to do is help automation that’s already in place. It’s increasingly unrealistic that every online community under the sun is going to build up their own massive database of multilingual hate speech, their own AI. The same way companies don’t have their own mail server any more, they use Gmail, or they don’t have server rooms, they use AWS — that’s our model, we call ourselves hate speech as a service. About half of us love that term, half don’t, but that really is our model.”

Hatebase’s commercial clients have made the company profitable from day one, but they’re “not rolling in cash by any means.”

“We were nonprofit until we spun out, and we’re not walking away from that, but we wanted to be self-funding,” Quinn said. Relying on the kindness of rich strangers is no way to stay in business, after all. The company is hiring and investing in its infrastructure, but Quinn indicated that they’re not looking to juice growth or anything — just make sure the jobs that need doing have someone to do them.

In the meantime it seems clear to Quinn and everyone else that this kind of information has real value, though it’s rarely simple.

“It’s a really, it’s a really complicated problem. We always grapple with it, you know, in terms of, well, what role does hate speech play? What role does misinformation play? What role do socioeconomics play?” he said. “There’s a great paper that came out of the University of Warwick, they studied the correlation between hate speech and violence against immigrants in Germany over, I want to say, 2015 to 2017. They graph it out. And its peak for peak, you know, valid for Valley. It’s amazing. We don’t do a hell of a lot of analysis — we’re a data provider.”

“But now have like, almost 300 universities pulling the data, and they do those kinds of those kinds of analyses. So that’s very validating for us.”

You can learn more about Hatebase, join the Citizen Linguists or research partnership, or see recent sightings and updates to the database at the company’s website.


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Survey: Many AMD Ryzen 3000 CPUs Don’t Hit Full Boost Clock


Overclocker Der8auer has published the results of a survey of more than 3,000 Ryzen 7nm owners who have purchased AMD’s new CPUs since they went on sale in July. Last month, reports surfaced that the Ryzen 3000 family weren’t hitting their boost clocks as well as some enthusiasts expected. Now, we have some data on exactly what those figures look like.

There are, however, two confounding variables. First, Der8auer had no way to sort out which AMD users had installed Windows 1903 and were using the most recent version of the company’s chipset drivers. AMD recommends both to ensure maximum performance and desired boost behavior. Der8auer acknowledges this but believes the onus is on AMD to communicate with end-users regarding the need to use certain Windows versions to achieve maximum performance.

Second, there’s the fact that surveys like this tend to be self-selecting. It’s possible that only the subset of end-users who aren’t seeing the performance they desire will respond in such a survey. Der8auer acknowledges this as well, calling it a very valid point, but believes that his overall viewing community is generally pro-AMD and favorably inclined towards the smaller CPU manufacturer. The full video can be seen below; we’ve excerpted some of the graphs for discussion.

Der8auer went over the data from the survey thoroughly in order to throw out results that didn’t make sense or were obviously submitted in bad faith. He compiled data on the 3600, 3600X, 3700X, 3800X, and 3900X.SEEAMAZON_ET_135 See Amazon ET commerce Clock distributions were measured at up to two deviations from the mean. Maximum boost clock was tested using Cinebench R15’s single-threaded test, as per AMD’s recommendation.

Der8auer-3600

Data and chart by Der8auer. Click to enlarge

In the case of the Ryzen 7 3600, 49.8 percent of CPUs hit their boost clock of 4.2GHz, as shown above. As clocks rise, however, the number of CPUs that can hit their boost clock drops. Just 9.8 percent of 3600X CPUs hit their 4.4GHz. The 3700X’s chart is shown below for comparison:

Data and chart by Der8auer. Click to enlarge

The majority of 3700X CPUs are capable of hitting 4.375GHz, but the 4.4GHz boost clock is a tougher leap. The 3800X does improve on these figures, with 26.7 percent of CPUs hitting boost clock. This seems to mirror what we’ve heard from other sources, which have implied that the 3800X is a better overclocker than the 3700X. The 3900X struggles more, however, with just 5.6 percent of CPUs hitting their full boost clock.

We can assume that at least some of the people who participated in this study did not have Windows 10 1903 or updated AMD drivers installed, but AMD users had the most reason to install those updates in the first place, which should help limit the impact of the confounding variable.

The Ambiguous Meaning of ‘Up To’

Following his analysis of the results, Der8auer makes it clear that he still recommends AMD’s 7nm Ryzen CPUs with comments like “I absolutely recommend buying these CPUs.” There’s no ambiguity in his statements and none in our performance review. AMD’s 7nm Ryzen CPUs are excellent. But an excellent product can still have issues that need to be discussed. So let’s talk about CPU clocks.

The entire reason that Intel (who debuted the capability) launched Turbo Boost as a product feature was to give itself leeway when it came to CPU clocks. At first, CPUs with “Turbo Boost” simply appeared to treat the higher, optional frequency as their effective target frequency even when under 100 percent load. This is no longer true, for multiple reasons. CPUs from AMD and Intel will sometimes run at lower clocks depending on the mix of AVX instructions. Top-end CPUs like the Core i9-9900K may throttle back substantially when under full load for a sustained period of time (20-30 seconds) if the motherboard is configured to use Intel default power settings.

In other realms, like smartphones, it is not necessarily unusual for a device to never run at maximum clock. Smartphone vendors don’t advertise base clocks at all and don’t provide any information about sustained SoC clock under load. Oftentimes it is left to reviewers to typify device behavior based on post-launch analysis. But CPUs from both Intel and AMD have typically been viewed as at least theoretically being willing capable of hitting boost clock in some circumstances.

The reason I say that view is “theoretical” is that we see a lot of variation in CPU behavior, even over the course of a single review cycle. It’s common for UEFI updates to arrive after our testing has already begun. Oftentimes, those updated UEFIs specifically fix issues with clocking. We correspond with various motherboard manufacturers to tell them what we’ve observed and we update platforms throughout the review to make certain power behavior is appropriate and that boards are working as intended. When checking overall performance, however, we tend to compare benchmark results against manufacturer expectations as opposed to strictly focusing on clock speed (performance, after all, is what we are attempting to measure). If performance is oddly low or high, CPU and RAM clocks are the first place to check.

It’s not unusual, however, to be plus-or-minus 2-3 percent relative to either the manufacturer or our fellow reviewers, and occasional excursions of 5-7 percent may not be extraordinary if the benchmark is known for producing a wider spread of scores. Some tests are also more sensitive than others to RAM timing, SSD speed, or a host of other factors.

Now, consider Der8auer’s data on the Ryzen 9 3900X:

Der8auer-3900X

Image and data by Der8auer. Click to enlarge

Just 5 percent of the CPUs in the batch are capable of hitting 4.6GHz. But a CPU clocked at 4.6GHz is just 2 percent faster than a CPU clocking in at 4.5GHz. A 2 percent gap between two products is close enough that we call it an effective tie. If you were to evaluate CPUs strictly on the basis of performance, with a reasonable margin of say, 3 percent, you’d wind up with an “acceptable” clock range of 4,462MHz – 4,738MHz (assuming a 1:1 relationship between CPU clock and performance). And if you allow for that variance in the graphs above, a significantly larger percentage — though no, not all — of AMD CPUs “qualify” as effectively reaching their top clock.

On the other hand, 4.5GHz or below is factually not 4.6GHz. There are at least two meaningfully different ways to interpret the meaning of “up to” in this context. Does “up to X.XGHz” mean that the CPU will hit its boost clock some of the time, under certain circumstances? Or does it mean that certain CPUs will be able to hit these boost frequencies, but that you won’t know if you have one or not? And how much does that distinction matter, if the overall performance of the part matches the expected performance that the end-user will receive?

Keep in mind that one thing these results don’t tell us is what overall performance looks like across the entire spread of Ryzen 7 CPUs. Simply knowing the highest boost clock that the CPU hits doesn’t show us how long it sustained that clock. A CPU that holds a steady clock of 4.5GHz from start to finish will outperform a CPU that bursts to 4.6GHz for one second and drops to 4.4GHz to finish the workload. Both of these behaviors are possible under an “up to” model.

Manufacturers and Consumers May See This Issue Differently

While I don’t want to rain on his parade or upcoming article, we’ve spent the last few weeks at ET troubleshooting a laptop that my colleague David Cardinal recently bought. Specifically, we’ve been trying to understand its behavior under load when both the CPU and GPU are simultaneously in-use. Without giving anything away about that upcoming story, let me say this: The process has been a journey into just how complicated thermal management is now between various components.

Manufacturers, I think, increasingly look at power consumption and clock speed as a balancing act in which performance and power are allocated to the components where they’re needed and throttled back everywhere else. Increased variability is the order of the day. What I suspect AMD has done, in this case, is set a performance standard that it expects its CPUs to deliver rather than a specific clock frequency target. If I had to guess at why the company has done this, I would guess that it’s because of the intrinsic difficulties of maintaining high clock speeds at lower process nodes. AMD likely chose to push the envelope on its clock targets because it made the CPUs compare better against their Intel equivalents as far as maximum clock speeds were concerned. Any negative response from critics would be muted by the fact that these new CPUs deliver marked benefits over both previous-generation Ryzen CPUs and their Intel equivalents at equal price points.

Was that the right call? I’m not sure. This is a situation where I genuinely see both sides of the issue. The Ryzen 3000 family delivers excellent performance. But even after allowing for variation caused by Windows version, driver updates, or UEFI issues on the part of the manufacturer, we don’t see as many AMD CPUs hitting their maximum boost clocks as we would expect, and the higher-end CPUs with higher boost clocks have more issues than lower-end chips with lower clocks. AMD’s claims of getting more frequency out of TSMC 7nm as compared with GF 12/14nm seem a bit suspect at this point. The company absolutely delivered the performance gains we wanted, and the power improvements on the X470 chipset are also very good, but the clocking situation was not detailed the way it should have been at launch.

There are rumors that AMD supposedly changed boost behavior with recent AGESA versions. Asus employee Shamino wrote:

i have not tested a newer version of AGESA that changes the current state of 1003 boost, not even 1004. if i do know of changes, i will specifically state this. They were being too aggressive with the boost previously, the current boost behavior is more in line with their confidence in long term reliability and i have not heard of any changes to this stance, tho i have heard of a ‘more customizable’ version in the future.

I have no specific knowledge of this situation, but this would surprise me. First, reliability models are typically hammered out long before production. Companies don’t make major changes post-launch save in exceptional circumstances, because there is no way to ensure that the updated firmware will reach the products that it needs to reach. When this happens, it’s major news. Remember when AMD had a TLB bug in Phenom? Second, AMD’s use of Adaptive Frequency and Voltage Scaling is specifically designed to adjust the CPU voltage internally to ensure clock targets are hit, limiting the impact of variability and keeping the CPU inside the sweet spot for clock.

I’m not saying that AMD would never make an adjustment to AGESA that impacted clocking. But the idea that the company discovered a critical reliability issue that required it to make a subtle change that reduced clock by a mere handful of MHz in order to protect long-term reliability doesn’t immediately square with my understanding of how CPUs are designed, binned and tested. We have reached out to AMD for additional information.

I’m still confident and comfortable recommending the Ryzen 3000 family because I’ve spent a significant amount of time with these chips and seen how fast they are. But AMD’s “up to” boost clocks are also more tenuous than we initially knew. It doesn’t change our expectation of the part’s overall performance, but the company appears to have decided to interpret “up to” differently this cycle than in previous product launches. That shift should have been communicated. Going forward, we will examine both Intel and AMD clock behavior more closely as a component of our review coverage.

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Don’t miss this epic Twitter fight between the IAB’s CEO and actual publishers – gpgmail


Grab popcorn. As internet fights go, this one deserves your full attention — because the fight is over your attention. Your eyeballs and the creepy ads that trade data on you to try to swivel ’em.

In the blue corner, the Internet Advertising Association’s CEO, Randall Rothenberg, who has been taking to Twitter increasingly loudly in recent days to savage Europe’s privacy framework, the GDPR, and bleat dire warnings about California’s Consumer Privacy Act (CCPA) — including amplifying studies he claims show “the negative impact” on publishers.

Exhibit A, tweeted August 1:

NB: The IAB is a mixed membership industry organization which combines advertisers, brands, publishers, data brokers* and adtech platform tech giants — including the dominant adtech duopoly, Google and Facebook, who take home ~60% of digital ad spend. The only entity capable of putting a dent in the duopoly, Amazon, is also in the club. Its membership reflects the sprawling interests attached to the online ad industry, and, well, the personal data that currently feeds it (your eyeballs again!), although some members clearly have pots more money to spend on lobbying against digital privacy regs than others.

In a what now looks to have been a deleted tweet last month, Rothenberg publicly professed himself proud to have Facebook as a member of his “publisher defence” club. Though, admittedly, per the above tweet, he’s also worried about brands and retailers getting “killed.” He doesn’t need to worry about Google and Facebook’s demise because that would just be ridiculous.

Now, in the — I wish I could call it “red top” corner, except these newspaper guys are anything but tabloid — we find premium publishers biting back at Rothenberg’s attempts to trash-talk online privacy legislation.

Here’s The New York Times’ data governance & privacy guy, Robin Berjon, demolishing Rothenberg via the exquisite medium of quote-tweet

I’m going to quote Berjon in full because every single tweet packs a beautifully articulated punch:

  • One of the primary reasons we need the #GDPR and #CCPA (and more) today is because the @iab, under @r2rothenberg’s leadership, has been given 20 years to self-regulate and has used the time to do [checks notes] nothing whatsoever.
  • I have spent much of my adult life working in self-regulatory environments. They are never perfect, but when they work they really deliver.
  • #Adtech had a chance to self-reg when the FTC asked them to — from which we got the joke known as AdChoices.
  • They got a second major chance with DNT. But the notion of a level playing field between #adtech and consumers didn’t work for them so they did everything to prevent it from existing.
  • At some point it became evident that the @iab lacked the vision and leadership to shepherd the industry towards healthy, sustainable behaviour. That’s when regulation became unavoidable. No one has done as much as the @iab has to bring about strong privacy regulation.
  • And to make things funnier the article that @r2rothenberg was citing as supporting his view is… calling for stronger enforcement of the #GDPR.
  • If that’s not a metaphor for where the @iab’s at, I don’t know what is.

Next time Facebook talks about how it can self-regulate its access to data I suggest you cc that entire thread.

Also chipping in on Twitter to champion Berjon’s view about the IAB’s leadership vacuum in cleaning up the creepy online ad complex, is Aram Zucker-Scharff, aka the ad engineering director at — checks notes — The Washington Post.

His punch is more of a jab — but one that’s no less painful for the IAB’s current leadership.

“I say this rarely, but this is a must read,” he writes, in a quote tweet pointing to Berjon’s entire thread.

Another top-tier publisher’s commercial chief also told us in confidence that they “totally agree with Robin” — although they didn’t want to go on the record today.

In an interesting twist to this “mixed member online ad industry association vs people who work with ads and data at actual publishers” slugfest, Rothenberg replied to Berjon’s thread, literally thanking him for the absolute battering.

Yes, thank you – that’s exactly where we’re at & why these pieces are important!” he tweeted, presumably still dazed and confused from all the body blows he’d just taken. “@iab supports the competitiveness of the hundreds of small publishers, retailers, and brands in our global membership. We appreciate the recognition and your explorations,@robinberjon.”

Rothenberg also took the time to thank Bloomberg columnist Leonid Bershidsky, who’d chipped into the thread to point out that the article Rothenberg had furiously retweeted actually says the GDPR “should be enforced more rigorously against big companies, not that the GDPR itself is bad or wrong.”

Who is Bershidsky? Er, just the author of the article Rothenberg tried to nega-spin. So… uh… owned.

But there’s more! Berjon tweeted a response to Rothenberg’s thanks for what the latter tortuously referred to as “your explorations” — I mean, the mind just boggles as to what he was thinking to come up with that euphemism — thanking him for reversing his position on GDPR, and for reversing his prior leadership vacuum on supporting robustly enforced online privacy laws. 

It’s great to hear that you’re now supporting strong GDPR enforcement,” he writes. “It’s indeed what most helps the smaller players. A good next step to this conversation would be an @iab statement asking to transpose the GDPR to US federal law. Want to start drafting something?”

We’ve asked the IAB if, in light of Rothenberg’s tweet, it now wishes to share a public statement in support of transposing the GDPR into U.S. law. We’ll be sure to update this post if it says anything at all.

We’ve also screengrabbed the vinegar strokes of this epic fight — as an insurance policy against any further instances of the IAB hitting the tweet delete button. (Plus, I mean, you might want to print it out and get it framed.)

Screenshot 2019 08 02 at 18.48.08

Some light related reading can be found here:




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