Discovery Plus launches campaign urging people to stay indoors & stream the outdoors- Tempemail – Blog – 10 minute

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Discovery Plus, India’s first ever real-life entertainment OTT platform, with an aim to engage audiences in the period of extended lockdown, has launched a limited time annual subscription package at an unbelievable price of INR 99. The offer gives users an annual subscription at the cost of a monthly plan.  The #SafetyExtended offer can be availed on the Premium page of the app and is available till 11:59 pm, April 16th.  To drive home the message, Discovery Plus has launched digital campaign urging people to stay indoors with a film titled ‘The outdoors can wait’.
Further, Discovery Plus will be releasing an anthology of three Covid-19 documentaries this week, which can be streamed without a premium account in light of widespread curiosity about the Pandemic. Among the specials to be released is Pandemic Covid 19, a 45-minute probing documentary where experts reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread.
The streaming service, which was launched earlier this year, offers thousands of hours of exclusive content across 40+ genres, including Science, Adventure, Food and Lifestyle, in 8 languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali & Marathi.
Issac John, Business Head – Digital (South Asia), Discovery, said, “Our campaign film drives the message of urging audiences to stay indoors while bringing alive the most picturesque outdoors on earth – outdoors which can be seen through myriad shows that are available on the app. The idea of the #SafetyExtended offer is to help families across the country enjoy and engage with premium and high-quality real-life entertainment during the extended lockdown period. Alongside, given the huge interest amongst audiences about Covid-19, we’re releasing three documentaries on Covid-19 which will be available for free consumption on the platform.”
The content on Discovery Plus has been carefully curated from the world’s most trusted content brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE.
Developed and curated especially for the Indian audience, Discovery Plus has seen a strong rise in consumption since its launch last month, with shows on science, adventure and lifestyle receiving a phenomenal response from viewers.
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TCS partners with CSIR to design AI based drug discovery process for COVID-19- Tempemail – Blog – 10 minute

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TCS is collaborating with Council of Scientific and Industrial Research (CSIR) to synthesize molecules and test them against SARS-CoV-2.
The novel ‘Severe acute respiratory syndrome Coronavirus 2’ (SARS-CoV-2) is the source of a global pandemic COVID-19, which has severely affected the people and economy of several countries. The research community across the globe is employing diverse approaches to design novel therapeutics and/or repurpose exisiting drugs against the proteins in SARS-CoV-2.
At TCS, scientists have designed novel chemical compounds using artificial intelligence that can inhibit the 3CL protease of SARS-CoV-2, which is responsible for viral replication. They harnessed the power of artificial intelligence to learn the inherent grammar of chemical compounds and produce novel molecules. The generated chemical compounds were filtered to have drug like properties and screened against the binding site of the 3CL protease structure of SARS-CoV-2.
The use of artificial intelligence has reduced the initial drug design process from years to only few days. Based on the screening results and further analysis, they have identified 31 potential compounds as ideal candidates for further synthesis and testing. They also found that two of their designed compounds showed high similarity to Aurantiamide, a natural product with anti-viral properties.
Their finding is reported in “De Novo Design of New Chemical Entities (NCEs) for SARS-CoV-2 Using Artificial Intelligence authored by Navneet Bung, Sowmya Ramaswamy, Gopalkrishnan Bulusu and Arijit Roy currently published in a preprint journal. At this time of crisis TCS has made their finding open to the global community and anyone can synthesize and test these molecules against SARS-CoV-2.

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Google Discovery Ads: What are they, and should you be using them?- Tempemail – Blog – 10 minute

Google Discovery Ads are changing the future of the way we advertise. By teaming up with AI, it means we can always stay one step ahead of the customer.
Following several months of suspense after an announcement during The Google Ads Innovation Keynote in May, Google finally released Discovery Ads in Beta, back in November 2019. 
At Hallam, the main question our PPC team have heard from our clients following this announcement has been: “What are Discovery Ads?”. Without having the Google app installed on your phone, it’s likely that you may not have heard of Google Discover before.
What is Google Discover?
Currently used by 800 million people, this number continues to grow. While 30 years ago people would read the newspapers whilst drinking their morning coffee, they’re now reading news sites and scrolling through social.
Google Discover – the new name for Google Feed – helps users to take these actions one step further, by allowing all iPhone and Android users who have the Google app installed, to personalise their newsfeed by following or unfollowing chosen topics. 
Google Discover looks like this:

Unlike Google Search – designed to answer a specific search query – Google Discover’s aim is to provide an answer before the user even asks the question; which, by the looks of it, is where AI is heading in the next few years.
As a user increasingly interacts with Google Discovery, they’re providing a more detailed overview of what they do and do not want to see. This enables Google to learn more about that individual, tailoring their newsfeed to their preferences.
While this may sound scary initially, in the age of machine learning and AI, we need to remember that machines are not our enemies. Far from taking our lives from us, they’re simply changing it by taking over and improving everyday routines, so that simple tasks like reading the news becomes easier for us. 
What are Google Discovery Ads? 
When Google rolled out Discovery Ads in Beta form, they provided PPC practitioners with the ability to start targeting ads based on Google Discover features.
The purpose of these ads are to show your customers something they want before they even know they want it. So, rather than responding to a pre-existing demand, they generate demand, which is what search ads are typically utilised for anyway.
Despite their name, Discovery Ads don’t just appear on Google’s Discover app. They also show up on Gmail, which has over 1.5 billion monthly users, and YouTube, which is the second biggest search engine in the world.
What do Google Discovery ads look like?
Google Discovery Ads are very similar to Display Ads, in that they’re designed to be extremely visual and engaging.

They are also available in the form of carousel ads, allowing advertisers to use multiple images so they can encourage people to engage and interact with them.
What are the targeting options?
Much like the Google Display Network, Google Discover allows you to target custom, affinity and in-market audiences. You can also target remarketing audiences, which is a great way to re-engage with your existing website audience through the use of another medium.
The majority of the targeting rules of Google’s Display Network apply to Google Discover; with the idea being to target people based on their interests, or what they’re searching for. For example, if you’re a tour operator and want to advertise discounts for holidays to Croatia, then it makes sense to target people who are actively searching for trips to Croatia. Similarly, if you’re a seller of garden ornaments, then you’ll want to target people who are searching for garden furniture.
Should I try it? 
Google Discovery Ads has presented a new step in advertising, allowing you to expand your inventory by placing your ads in front of people before they even know they want your product or service. 
However, the standard is not yet at the same level as Google Display, or even Facebook or Instagram inventory. So, if you’re wondering whether or not to try it, then you should only do so if you’re placing them in front of the right people, and your ads are engaging and tailored to their preferences.
With increasing talks of advertisers stepping away from keywords to focus on targeting audiences, Google Discovery Ads provides an exciting opportunity to do so, with companies able to engage with specific audiences through such a fast-growing medium.
 
Irina Holliday, senior paid media consultant at Hallam.

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Explorium reveals $19.1M in total funding for machine learning data discovery platform – gpgmail


Explorium, a data discovery platform for machine learning models, received a couple of unannounced funding rounds over the last year — a $3.6 million seed round last September and a $15.5 million Series A round in March. Today, it made both of these rounds public.

The seed round was led by Emerge with participation of F2 Capital. The Series A was led by Zeev Ventures with participation from the seed investors. The total raised is $19.1 million.

The company founders, who have a data science background, found that it was problematic to find the right data to build a machine learning model. Like most good startup founders confronted with a problem, they decided to solve it themselves by building a data discovery platform for data scientists.

CEO and co-founder, Maor Shlomo says that the company wanted to focus on the quality of the data because not much work has been done there. “A lot of work has been invested on the algorithmic part of machine learning, but the algorithms themselves have very much become commodities. The challenge now is really finding the right data to feed into those algorithms,” Sholmo told gpgmail.

It’s a hard problem to solve, so they built a kind of search engine that can go out and find the best data wherever it happens to live, whether it’s internally or in an open data set, public data or premium databases. The company has partnered with thousands of data sources, according to Schlomo, to help data scientist customers find the best data for their particular model.

“We developed a new type of search engine that’s capable of looking at the customers data, connecting and enriching it with literally thousands of data sources, while automatically selecting what are the best pieces of data, and what are the best variables or features, which could actually generate the best performing machine learning model,” he explained.

Shlomo sees a big role for partnerships, whether that involves data sources or consulting firms, who can help push Explorium into more companies.

Explorium has 63 employees spread across offices in Tel Aviv, Kiev and San Francisco. It’s still early days, but Sholmo reports “tens of customers.” As more customers try to bring data science to their companies, especially with a shortage of data scientists, having a tool like Explorium could help fill that gap.


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Hulu redesigns its mobile app for better discovery – gpgmail


At this year’s CES event, Hulu announced plans to trial an updated version of its user interface that would do away with the confusing landing page called “Lineup.” At the time, the company said it was considering both  “Hulu Picks” option or an “Unwatched in My Stuff” screen as a replacement for “Lineup.” Today, Hulu’s new interface is rolling out across iOS and Android* devices, the company says, and “Lineup” is gone.

The Hulu interface launched in 2017 was not always well-liked — something Hulu had acknowledged after a complaint became the most upvoted item on Hulu’s customer feedback forums a couple of years ago. Users felt the interface was too difficult to navigate and the layout was confusing, among other things.

Some of Hulu’s challenges were around the fact that it was trying to merge an on-demand library with a live TV service, while also finding room to promote its original content.

But some of its other design choices were just odd — like its decision to make a single piece of content the main focus for many of its screens, for example. Meanwhile, its landing page “Lineup” never really made sense, either. Its name hinted at some form personalization, but instead, it was more often filled with suggestions of what Hulu was promoting, like “The Handmaid’s Tale.”

The updated iOS interface ditches “Lineup,” and replaces it with “Hulu Picks.”

This is more clearly a collection of things to watch that’s curated by Hulu staff, rather than algorithmically derived by user viewing behavior.

However, the other landing page Hulu had been considering, “Unwatched in My Stuff,” is still available, just a few swipes over.

While Hulu still gives a single piece of content the focus on its main screens on the iPhone, it’s now easier to see there’s more content available if you swipe down, as the top of the next item’s card is peeking up from the bottom of the screen.

On the smartphone, this means you can see two items at a time. On iPad, you can see two rows totaling 6 cards on the app’s main screen when in landscape mode.

Image from iOS 8

This same format applies not only to “Hulu Picks,” but also to neighboring screens like “Live Now,” “Unwatched in My Stuff,” “My Channels,” and the genre-based sections like “Sports,” “News,” “TV,” “Movies,” “Kids,” “Hulu Originals,” and others.

Only the “Keep Watching” screen retains the more traditional thumbnails.

This seems like a small change, but it goes a long way to increase the discoverability of Hulu content, as it reduces how many times you have to swipe to see more suggestions.

Image from iOS 6

Other changes touted at CES like adding expanded metadata next to content (genre, rating, year) or the ability to mark content as “unwatched” haven’t made an appearance. (Plenty of items still lack a rating). The 14-day live TV guide mentioned at CES isn’t available on iOS, either.

Hulu didn’t publicly announce the launch of the iOS redesign, but did confirm it’s rolling out now, only to mobile devices. They said other devices will get the update “soon.”

Update: Hulu says the update is coming to Android as well now, but it’s only in A/B testing at present. The post has been updated since publication. 


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Shazam data is powering Apple Music’s newest chart, the Shazam Discovery Top 50 – gpgmail


Apple continues to make use of Shazam, the music recognition app it acquired for $400 million in 2018. Earlier this month, Apple publicly launched its Music for Artists dashboard which included insights powered by Shazam data. Today, Apple announced that Shazam data will also now power a new Apple Music chart: the Shazam Discovery Top 50.

The chart will feature a weekly global ranking of the top 50 artists on the move and their trending track, based on Shazam data.

The Shazam app today has been downloaded a billion times and sees 20 million “Shazams” per day — that’s the number of times a user pushes the button to identify a song that’s playing. These Shazams will now be used to identify tracks that are poised for a breakout.

This is a different sort of metric than a traditional music chart would use, as it’s not a reference to how many downloads, purchases or streams a song has — instead, it lends itself more to insights about up-and-coming artists.

That said, the chart may include a variety of songs at different points in their lifecycle. The majority may be emerging artists, but some songs may be experiencing a burst of momentum for other reasons. To rank on the chart, the song could be demonstrating a pattern of moving quickly through Shazam’s charts, rapid growth, steady growth, or it may be growing geographically, the company says. Of all of the above.

The new Apple Music chart will feature songs that are trending in the U.S. and over 10 other countries.

This isn’t Shazam’s first foray into music charts by any means. Today, you’ll find Shazam online offers a Top 200 chart for the U.S., various other countries, and as a global top chart, in addition to a 10-song “Discovery” chart for the U.S. and a smaller subset of other markets.

The Discovery Top 50 for Apple Music doesn’t currently match up with the online version of the Discovery chart, which may be related to the timing of its updates.

The launch of the new chart is another confirmation as to why Apple wanted to bring Shazam in-house — not for its nifty parlor trick of music recognition, but rather for the data it acquires on trending music. This gives Apple another means of competing with Spotify, whose own Artist dashboard launched exited beta back in 2017, giving it a big head start on serving artists and musicians with insights.

The new Shazam chart is being highlighted today in the Browse tab of the Apple Music app on iOS and Mac, and elsewhere in the app.

 


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Data-driven events discovery and planning startup Fever raises $35 million led by Rakuten – gpgmail


Fever, a startup that uses proprietary algorithms to help companies plan events, announced today that it has raised $35 million led by Rakuten Capital, the investment arm of Japanese internet giant Rakuten . Other investors in the round, which brings Fever’s total raised to $70 million, included Atresmedia, Accel and Michael Zeisser, the former chairman of U.S. investments for Alibaba Group. Zeisser will also join Fever’s board.

Based in Madrid and London, Fever’s app generates personalized events listings for users and feeds into its Secret Media Network, which also collects user data from the company’s social media channel. The anonymized data is then analyzed using Fever’s algorithms to help companies plan events like “The Alice in Wonderland MaddHatter G&T” in Hollywood, the Halloween-theme “House of Spirits in Los Angeles and “Candlelight Concerts,” classical music shows aimed at young audiences.

The company now claims 25 million unique users per month across its main markets in London, New York, Paris and Madrid, and plans to use its new funding to expand into new cities.

In an email, Fever CEO Ignacio Bachiller told gpgmail that Fever plans to expand into Chicago and Barcelona next (it launched in Paris, Los Angeles, Lisbon and Manchester last year). Then it will launch in new markets every couple of months, mostly in the United States and Europe this year and also in Asia next year. He added that one way Fever differentiates from other event discovery platforms is that it does not focus on discount-driven events and that there is no other platform currently “using firsthand discovery behavioral data to inform what new experiences to create by predicting demand. Basically, there is no Netflix for experiences.”

Bachiller also says that Fever may potentially collaborate with other Rakuten portfolio companies to help SMBs increase engagement with their customers.


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News discovery app SmartNews valued at $1.1B – gpgmail


A $28 million financing has made SmartNews, an AI-powered news aggregation app, a unicorn.

Japan Post Capital has led the Series E round, which brings the company’s total investment to $116 million and pushes its valuation to $1.1 billion. Existing investors in SmartNews include Development Bank of Japan, SMBC Venture Capital and Japan Co-Invest L.P.

The company, founded in Tokyo in 2012, boasts 20 million monthly active users in the U.S. and Japan. Growing at a rate of 500% per year, its audience checks into the app for a mix of political, sports, global and entertainment news curated for each individual reader. To make money, the company sells inline advertising, video ads and deals with publishers to sell ads against “SmartViews,” its equivalent of Google’s AMP or Facebook’s Instant Articles

SmartNews has nearly 400 U.S. publishing partners including The Associated Press and Bloomberg. It competes with the likes of Apple, which unveiled Apple News + earlier this year, a subscription news product that offers access to more than 300 magazines and newspapers for $9.99 per month.

SmartNews says it will use the infusion of capital to expand its global footprint.

“We are very pleased with our strong progress in the United States,” SmartNews co-founder and chief executive officer Ken Suzuki said in a statement. “We will continue to share our vision of informed, balanced media consumption with our current and future users in the U.S. and all over the world.”


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