Tempemail Signature Design Best Practices Illustrated with 20+ Examples – Blog – 10 minute

Choosing the right email signature is more important than you might think. It has a story to tell. Your signature reflects your brand.
The right email signature format can make a killer first impression that can make a huge impact. How? Your email is valuable for the recipients already so they do want to know who you are. Thus your signature becomes an important communication channel.
By following the email signature best practices you can maintain consistent communication across your organization, build trust, and get the most out of it.
Signatures offer more opportunities than including your name and title in the email footer. Signatures or sigs are also great to promote your business, upcoming events, or new blogs post for instance.
According to studies conducted in 2018, more than 124 billion business emails are sent and received each day. It means that there is great potential here.
If you leverage signatures in a smart way you can boost your marketing performance. You look more professional and might make more money. You can kill two birds with one stone.
What is an email signature?
An email signature is a text block in the email footer. It provides at least the basic information about the sender: name, title, and contact details.

Source: Tempemail Signature Rescue

Think of these modern email signatures as digital business cards. These cards are mainly used for external communication but large companies use them for internal mailing as well.
These emails are based on peer-to-peer communication. You know who the recipient is so you can target them with the right message. That’s why this channel is so successful.
What should be included in an email signature?
A good email signature must have a great design, include important information and function as well.
To determine what information to include, you need to think through what is relevant for your department to communicate. The IT department probably doesn’t deal with the customers so they don’t need to add their phone number for instance whereas sales reps want to add it.
Here’s the main information that should be included in your email signature:

Your Title, Department
Company Name

The basic idea is to identify the sender and make it clear what their role is within the organization.
You can also enrich your signature with the following optional details:

Phone number
Tempemail address
Social media icons
Google Maps


Builds trust

Signatures can seem really boring so sprinkle some personality into them. Using a photo makes your email more personal.

Apart from being visual, you can also build trust with the recipient. People like seeing who they deal with. Showing that you dress smart also ads to your credibility.
Phone number

Makes it easy to call you

If you have a company phone add it to your card. If you don’t have one, the company’s number will make it too. In case you have both, you can include them in your signature.

Tempemail address

Just in case

Professionals argue whether it makes sense to include the email address in your signature.

Indeed, the recipients can hit reply or see the sender’s email address in the ´from field´. But some email clients show the names instead of the email addresses. So what do you do if you forwarded the email and you want to contact the sender again?
You can insert your email address in your signature and link to a ´mailto link´. You might save a headache by being forethoughtful.
Social media icons

Boosts traffic

When Unilever added a Linkedin Follow button to their email signatures, the number of their followers jumped from 40.000 to 235.000 in ten months.
Moral of the story?
People are lazy to look up your profile on social. But inserting a nice Facebook, Linkedin or Twitter icon in your signature can make miracles.

Including social media links in your email signature provides a great opportunity to gain new followers. It makes it easier for the readers to follow you and might increase the traffic to the company’s social profiles as well.


Provide a seamless experience

You can increase engagement and drive traffic to the company website. The recipients are just one click away from your awesome product. Make it easy to navigate there.

Make sure you shorten the URL of your website to make the signature layout as clear as possible.
Local Address

Differentiate yourself from co-workers living in other cities or countries

Global companies with several offices around the world usually include office location in the signature. It helps to be relevant.


Strengthen brand awareness.

Logos help brand association and linking certain qualities to companies. 5-7 impressions are needed for someone to remember your brand. Your signature can be one of them.

Source: Pinterest
This minimalist card was divided into two columns. The logo is on the left whereas the contact details and headshot are on the right.
Most languages use the left to right script. That’s why if you place the logo on the left side, that’ll be the very first thing that grabs the reader’s attention.
Google Maps
If you want to share your address as well, using Google Maps is the best way to do so. The recipient doesn’t need to copy-paste your address and leave the email to find it. They will appreciate that.
Call to Actions steal the show, Ladies, and Gents.
This is your chance to use your email signature as a marketing tool. You can promote your ebook, latest article, or next conference.

Source: Act Today
Act Today uses this banner to encourage the reader to click on the Read More button and learn about the news release.
The beauty of using banners in email signatures is that you can create different banners for your segmented audience and rock!
Tempemail Signature Design
I can’t emphasize enough how important consistency is. Using the best email fonts that align with your brand guideline makes you look professional. We recommend using a professional email template builder to create a visually appealing email within minutes. It’s important to make an effort to create a good email design
The Triangle Hierarchy
Use the upper triangle hierarchy in your email signature.
Start with the most important information and highlight the one you want to emphasize. You can lead the eye in a particular direction such as your name, title, or logo.
It helps the reader process the text quickly. People don’t always scroll to the bottom, so optimize your copy to communicate effectively.
Create a Clean Design
Your email signature design shouldn’t be too long. Don’t include more than 7 lines.
Don’t share too many details about yourself. It’s not your biography. Needless to say, you shouldn’t include personal details either.
Limit the number of design elements. Don’t try to over-dominate the content of your email. Keep it simple. It always works.

Source: Canva

An organized copy helps the reader process the information. Aligning your copy to the left is the safest bet you can make.

Separate content so readers can scan each item in your email signature. As the example shows below, dividers help create an easily digestible content.

Using whitespace between the elements can ensure that your email won’t be crowded or and unpleasant for the eye. This unused space helps you give your email signature design an elegant look and drive the attention to the main part.

You can experiment with geometric shapes. They can help you create a great structure.
The signature above immediately communicates the sender’s achievements using this unusual design. It’s definitely a signature to remember.
Use Only 2 colors for your email signature design
Keep your email signature design as simple as possible. Don’t use too many colors otherwise your copy would look cluttered.
Studies show that people can recall patterns with fewer colors and that harmonious colors have an effect on our short-term memories.
Use brand colors, you can’t make a mistake with that.
If you are certain that you know how to use colors then go ahead and create an exciting, creative email signature.

Source: Tempemail Signature Rescue
This signature is colorful yet harmonic. Notice how they adapted the design to Google Play’s colors. I have to say the CTAs are great as well!
Avoid fancy web fonts
If your reader doesn’t have a specific web font installed on their computer, they only see the fallback font in their email. So, go for a simple solution and save some time for yourself.
Choose a websafe typeface such as Arial or Times New Roman and use their variations. You can use a bold font or larger size to highlight information.
Responsive signature for everyone!
89% of Millenials are constantly on their phones. Even Google thinks having a responsive design is a must and determines it as a ranking factor.
Users don’t need to zoom to read or scroll horizontally. Just as your email templates are to be mobile-friendly so are your signatures.
Of course, not only your email signatures but other promotional emails have to be responsive. Fortunately, our software can help you to craft mobile-friendly email templates with ease. You can access it for free by registering here.
Use banners in email signatures to convert
Banners are great to show your expertise and add your promotion. Each email you send helps you increase the conversion rate.
Banners offer a great upselling opportunity for the sales representatives. Add a UTM parameter to each banner so you can track the result with Google Analytics.
What to insert in your banner
Increase the awareness and notify prospects about your next event so they might attend. Don’t forget to answer the basic questions in the banner: what, when, and where will take its place.

The Ultimate Event Reminder Tempemail Guide

Show off your expertise so the readers know you are someone they can rely on.
Ensure consistency across the organization. If one employer has their certificate included so should their co-workers. Otherwise, it would imply that some people don’t have the education needed to fill the position.
Different people follow you on different channels. To distribute news properly, make sure you include product announcements in the email signatures as well.
Twitter is about real-time communication. The latest tweet in the banner is a great idea to spread information and get people to engage.

Source: Pinterest
The sales reps or customer services can get a great insight by using a little survey in their signatures. Using emojis is probably the quickest and most efficient way of asking the recipients about their opinion.

Everything You Need To Know About Customer Reviews ( + Tempemail Templates & Tempemail Message)

You can not only promote your blog articles in the signature but any other content like books or videos you have. Spread the word about your masterpiece wherever you can.
What is the best email signature banner size?
The optimal size of your email signature also depends on your target audience. Do they read your emails on desktop or mobile?
Smartphone screens are generally 320px and 500px wide. So go for the 320px wide signature. The industry standard for PC/Mac is 600px.
Images on the internet are displayed at 72dpi. You can use either JPEGs or GIFs designed for this parameter. This way you can ensure that your image is sharp and not blurry.
Keep the images below 50KB to prevent slow downloading speed.
Images in email signatures
You have two options to insert images into your email signature. You can either embed or host them externally and link to them.
Embedded images
Displays the images without the recipient clicking on the download button. The downside of this method is that it increases the size of the email. Your image might even appear as an attachment.
Hosted or linked images
If you decide to host the image on your web server, you can prevent the problem mentioned above. The images are downloaded every time the email gets open.
If you know that most of your recipients use Outlook you can go for the embedded method otherwise use the linked image solution.
Use the right image-text ratio. Don’t make your email about your signature.
Don’t make your signature an image either. Images don’t always render on the screens due to the emails clients’ settings. Even if the recipient can see the image, they can’t copy-paste your details or click the hyperlinks.
Corporate email signature best practices
Whereas personal email signatures can be informal, professional email signatures must follow certain rules.
Companies must take ownership of the employees’ email signatures. A corporate email signature template must ensure that everybody in the organization uses the same standard signature that clearly represents the brand’s values.
How to unify the business email signature style across the organization?
Employees might not realize how important it is to use the same style and fonts for the company email signatures.
If everyone started creating their own signature without any guidance the result would be catastrophic. It would imply that the company isn’t professional and organized.
Set the corporate email signature standards
Draft an official signature template and customize it for each department. Make sure the signatures work across all email clients and they are mobile-friendly as well.
When you create the professional email signatures for the departments you need to build a framework to define what information to include.
Every email must align the brand specification. The goal of this email signature shall support the sender’s goals and the marketer department’s.

What are the similarities and differences between the departments
What components change frequently?
What is controlled by marketing, sales reps, IT?
Which certifications to add?
What messages can we send? Who needs to include the disclaimer?

How to manage professional email signatures centrally
A dedicated person should design the signatures for everyone by using Office 365 and Exchange Server. They need to use the HTML snippet and set the rule for the templates.
If you aren’t good at coding you can also use CodeTwo to manage Outlook, Gmail, and Office 365 signatures. It doesn’t require any coding knowledge and helps you unify email signatures and deploy them.
How to create a signature for email
You can use two methods to generate your digital card. You can design your own one in a professional email template builder or use email clients to draft your email signature. Otherwise, you can go for the signature generators.
Design your own email signature in an email template builder
If you are already using a professional email builder, this will be a piece of cake for you. You can do it in an ESPs’ editor but it’s not so flexible as in the professional ones. Depending on which email editor you are using, you can create the most beautiful signature within minutes, save it as a block and reuse in other emails.
In Chamaileon, our professional email template builder, you can do exactly that. You can design it in one minute and already have it in your email. You can add it faster when creating new emails with the help of our new feature- email blocks. Save the signature as a block and then reuse it when designing new emails.
Here are steps on how to create an email signature in an email template builder:
Step 1. Add a column element if you want to have an image and a text
Step 2. Drag the image element in one box
Step 3. Drag the text element to the other box
Step 4. Double click on the image element to add the image
Step 5. Change text you want to have in your signature
Step 6. Change the column width accordingly
Step 8. Save as a block in the template so you can reuse it again
We also created a video tutorial which you can see here.
If you already want to start designing it, you can access it for free here and design your perfect email signature.
Tempemail client to create personalized email signature
Generating a signature with Outlook, Gmail or Apple Mail might seem the most logical choice at first glance. The bad news is you need hardcoding to define the image dimensions otherwise God knows how your signature will be displayed on different platforms.
Best Free Tempemail Signature Generators
If you don’t know how to code, use template editors that translate your design to HTML. You can see how your signature looks like in real-time and experiment with different styles.

Hubspot’s free email signature template is easy and quick to use. It has 8 different themes you can choose from. You can easily add your sig to Outlook, Gmail, Yahoo Mail, Apple Mail or any other email clients.
You can add your social links, CTAs, even your Hubspot certificates. Once you fill out the template and picked the style, you can simply download your signature and paste it into your email.
My Signature

My signature allows you to pick from 6 options. LinkedIn and Facebook import tools are impressive. You can import information with one click.
The process is similar to Hubspot’s. Design your signature and just download it.

Mail-Signatures.com offers you a number of choices and allows you to add the disclaimer copy as well. You can also decide whether you want to create a signature for a specific email client.
Inspirational email signature design examples
Last but not least, I’m sharing some inspirational email signature design examples with you. The graphics of email signatures were designed to leverage different strength for reaching different goals.
Black and white email signature – The elegant

This design example of the signature shows how you could create an elegant piece by simply using black and white colors. The sophisticated logo is in the center and the simple black and white social media icons are placed on the bottom to ensure easy navigation. There is no need for distracting colors here.
Creative signature with avatar – Showing the skills

The layout of this signature is simple but great. Graphic designers can show off their talent by using a well-designed avatar or logo instead of their photos. The job position and social media icons are aligned in a visible and simple way. The unconventional green color fits the profession itself.
GIF email signature – The modern card

Source: Canva
Unfortunately, we can’t use animation in signatures. But hey, we still can use GIFs!
This email signature sample shows how GIF can add personality to your digital card. The sender’s different emotions show the person we deal with is a human being too. It makes the conversation more laid back.
Keep in mind, this type of signature doesn’t fit every business.
Signature for photographers – The showcase

Photographers can sneak into the mailboxes and show off. Why not? You can create a beautiful signature and show your talent.
The real estate guru – Click to call in action

I love call extensions. Nothing is more convenient than calling someone by one single click. You’ll love it too if it starts increasing the number of incoming calls.
Disclaimer in email signature – Safety first!
When you share certain information in your email, you want the recipients to handle it carefully and not to share it with third parties. To separate the disclaimer from your signature, place it at the very bottom of your email.
Wrapping Up
It’s time to think of your email signature as one of your marketing channels. It’s your digital business asset supporting your brand.
You can communicate via your signature where you don’t need to compete with other ads. You can promote your campaign or increase the number of social media followers. The sky is the limit. Just don’t forget to create an appealing email design as well by using the right email design tools.
The most important rule to keep in mind is to be relevant. Create signatures that communicate the senders’ goals and useful for the recipients as well.

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The Complete Guide to Tempemail Button Design & Code – Blog – 10 minute

A  bulletproof email button is one of the most crucial elements of your email design. If your CTAs don’t work, you won’t be able to convert email subscribers. They won’t be able to engage with your content, and all your efforts up until that point have been wasted.
That’s why it’s crucial to make sure that your email CTAs are well done.
In this blog post, we will give you a full and detailed overview of email buttons: why do email buttons break, how to create bulletproof email buttons, and how to design the best CTAs that will guarantee you high conversion rates.
Check out our previous resources if you’re looking for tips on crafting a compelling CTA text.
Tips to Keep in Mind
To code a bulletproof HTML email, you need to make sure that your buttons are working properly.
Here a few tips to always keep in mind when coding an HTML email button.
Never Use an Image as a Button
It’s true that you can link your email images. In fact, in some cases, it’s even recommended that you do so. In Gmail for example, download icons are added automatically to images that are not linked.
Not to mention that linked images can help increase your engagement rates.
However, using an image as your email CTA is a worse-case practice. This is because some email clients and email subscribers might turn off images in emails. This means that they won’t be able to view your images anymore. And image email buttons will look like this:

Source. Litmus

The link will still work, but it looks unprofessional and not trustworthy. Some people might even skip it completely, not realizing that it’s a button.

The Marketer’s Ultimate Guide to Embedding Images in Tempemail

Don’t Insert A Raw Link in Your Tempemail
A raw link is a link that shows the URL where subscribers will be redirected. It looks like this: https://chamaileon.io.
Adding a raw link in your emails instead of a bulletproof email button can affect your deliverability and trigger spam filters.
Not to mention that it doesn’t enable you to track your clicks, and it looks very unprofessional.
You shouldn’t also add links to full sentences. The only exception is in the case of plain text emails. Other than that, adding a link to a sentence simply looks amateur.

Tempemail Buttons Should Go Where They Say
The last thing you want is to trick and disappoint your email subscribers. Never lie to your subscribers about the destination of the CTAs. If you are talking about a blog post, your CTA should redirect them to the post. If you are offering a discount on a certain product, your email button should lead to the product page, and so on.
It’s important to double-check all your email buttons from before sending, especially if you are using master email modules.
But everyone makes mistakes, and if you happen to send an email with the wrong link, the best thing you can do is send a follow-up apology email with the correct link.
Here’s an example of a correction email from ReallyGoodEmails, after they sent the wrong link in one of their campaigns.

Oops! Speaking of Templates…

The fun and witty subject line, combined with the clever email copy, and the funny email footer makes it impossible not to enjoy this email. RGE knew exactly how to jump right back up and recover from their mishap.
If ever you send a wrong link in your emails, it’s okay! Simply send a second email with the correct link, quickly.
Don’t Send Tempemail Without Any Buttons
What’s the point, really? If you send any kind of email, your goal is to engage with your audience. Even if it’s an informational email, like a policy update, or a “letter from our CEO”, your email should always include some kind of call to action.
Here’s an example of a clever email that used a little creativity, and thought outside the box, when it came to their CTAs.

How to Code the Perfect HTML Tempemail Button
Do you know if your Tempemail HTML button is bulletproof or not? Follow along with this detailed tutorial to code bulletproof email buttons.
Why do email buttons break?
HTML email buttons can look very different in various email clients. You might have noticed that your email buttons look awesome in Gmail but were blurry and unclickable in Outlook.
Why does this happen? Why do email buttons look different on some email clients?
First of all, it’s important to know that Outlook uses a very different method to display email code than the rest of the email clients.
Instead of raw HTML, they use their own language format called VML. VML can mess with your simple HTML button easily, so if you haven’t prepared your button for Outlook with VML codes, your buttons will look broken.
What are Outlook specific VML codes?
Outlook uses it’s own email rendering scheme that is based on Microsoft Word. If this is new to you, make sure to read our email rendering guide.
We ‘ve written a lot about the differences between email clients. The email code Chamaileon’s generator provides has the best compatibility with these email clients in the industry (per our users).
Buttons that are not clickable
In most of the cases, parts of a button aren’t clickable (or touchable) in email. In some cases, the whole button becomes unclickable.
People who fail to click your button wanted to interact with your content and they are unable to do it, which can be frustrating, and lead to lost conversions.
From a technical standpoint, it means that some parts of that button are not considered as a link for the email client.
The parts of email buttons that are not clickable are often:

And in some cases, paddings. Paddings make the button’s “empty” space and that’s where people like to click!

It’s important to make sure that your whole button is clickable, and not only the text parts.
Button anatomy – HTML Tempemail Button Elements
Tempemail buttons are composed of:

Button Text
Buttons should always include a label (text). Some people like to add icons (usually a right arrow). However, this is very rare in email marketing designs.
Button Spacing
Paddings make the button a BUTTON. Bigger padding means more space to the fingers and cursors to catch.
The bigger the button, the easier it is to click it.
I recommend using slightly bigger top padding than the bottom and to use a bit left and right padding even it’s not needed just to have some “empty” space around your button label.
Button Borders
Borders are not clickable in many cases, which is usually okay. However, if you are using a strong button border, you need to make sure it’s clickable.
That’s the reason I recommend using Chamaileon that generates buttons with clickable borders.
Button Background Image
Apart from the obvious elements of a button, there is a tricky one that we didn’t include in this image: the button background image.
Sometimes designers dream something that is only available in email’s HTML code if we use an image instead of pure CSS. Sometimes we just love to express our imagination and we use a leopard-pattern for a button. Why not?
Please be aware that background images in email are really fragile, especially if we speak about buttons. Outlook email clients make email template developers nightmares if they have to use background images.
If you want to add a background image to your button, you can easily do it in Chamaileon.
How to Code the Perfect HTML Tempemail Button
Do you know if your Tempemail HTML button is bulletproof or not? Testing email buttons is a nightmare as we said before. It took days for 7 colleagues to test Chamaileon’s auto-generated email buttons for 16 complex button variations in 113 different email clients. That’s a lot of testing effort!
The best choice to be sure your email buttons are good is to check your button against all the major email clients your audience uses. Check click through rates very closely and watch feedback from list subscribers – one of them might report an error.
In a nutshell, you can use an email button generator, en email builder like Chamaileon to create your whole email but if you choose to develop email buttons by yourself, you must follow along with this detailed tutorial to code bulletproof email buttons.
Easiest Way to Design Tempemail Buttons
If you are looking for a quick, easy, and bulletproof way to code email buttons, you can use an email builder like Chamaileon. You can design email templates, choose the style of your emails CTAs, and our code generator will automatically provide you with the perfect quality HTML, that you can either:

Copy and paste in your email service provider
Sync directly to your ESP through our preset integration.

Here’s how you can use Chamaileon to design an email button, with perfect code quality.

Drag and drop a button element in your email template

2. Write a compelling email CTA text

3. Add your link.

4. Adjust body text settings: font, color, and size.

5. Adjust your butting margins.

6. Adjust button paddings.

7. Add a border, change the border color and radius.

8. Change your button background color.

9. You can even add a background image to your button. Simply activate the “Background Image”, choose your image, and click ok!

This is what your email button will look like with a background image:

Best Tempemail Button Designs & Inspiration
In this section, we will present a few email templates that feature cool email buttons designs. You can check them out, and get inspired if you want to spice up your designs.
In this email example, the button has only a button border, which gives it a simple yet elegant look, which matches the overall feel of the email.
Subscribers still recognize that it’s a CTA, and they can see clearly where to click.

Nike uses a more rounded CTA, which reflects movement and agility. Their email buttons are big and imposing, which is important to stand out next to the huge email header and the centered product image.

Notice how the email button has wide padding options, which is a good practice in email accessibility.
In this next example, all email button borders have been committed. The email button feels like it’s embedded directly in the product card.

An arrow icon has been added to emphasize even more the fact that’s a button.
Banana Republic’s email showcases a button with a transparent background. It gives the email a very elegant and smooth look. It doesn’t disrupt the design, but by setting very large paddings on the left and right sides, the CTA stands out.

The email buttons in Frank Body’s emails are always big and flashy. It completely matches the brand tone, and always guarantees that no email subscriber misses it.

Social Media Buttons In Emails
You can add social media buttons to emails. Social media icons are usually added to the email footer, as the last engagement element. The goal is to increase your social media followers through email and engage with your audience on multiple channels.
Including social media buttons in your email is one of the simplest and most efficient ways to integrate your email marketing and SM efforts.
Using Chamaileon, you can add connect your social media channels to your email designs, in one swift drag and drop motion.
Simply insert the Social Media element in your email templates, and you’re good to go.
You can change the style, size, and alignment of your social media icons.

Learn more about adding social media buttons to your emails.

Background Image in Tempemail Buttons
You can add an image to your email button. This will make your CTAs pop out even more, and catch the attention of the readers.
You can easily add a background image to your button, in Chamaileon, for free.

Learn how to create button elements in our drag and drop builder!

A lot of e-commerce brands add a menu to their emails. We have talked about this in-depth in our article all about email header designs and best practices.

The goal is to guarantee that subscribers will engage with your content, no matter what the email is about. Tempemail menus usually include very standard and general options, like “Shop Men”, “Shop Women”, “Sale”, or “Website”…
Tempemail marketers who use this method want to replicate the website experience through email. And make sure that even if the offer isn’t interesting to some subscribers, they can still interact with the email, and convert to the website.
Wrap Up
Tempemail CTAs are one of the most important components of your email template. Without them, you won’t be able to convert subscribers and reach your email engagement goals.
So make sure your email buttons are bulletproof. It only takes a few clicks in Chamaileon!

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Tempemail Footer Design Best Practices & Examples to Spice It Up – Blog – 10 minute

Tempemail footer design can sound like an oxymoron to many of you out there. After all, what is there to design in the simple email footer. Isn’t it just a few lines of legal GDPR requirements?
There is so much that can be done with email footers, but they’re almost always overlooked. Tempemail designers and marketers miss the chance of increasing conversions by using the footer.
In this blog post, we will present the most common email footer design practices that you can use to spice up your emails and increase engagement rates.
We’ll also present you with a quick and easy solution on how to design email footer like a pro.

Check out Part 1 of the series: Tempemail Header Design Best Practices & Examples

An email footer is the last content block in your email template. In email design, we usually end an email with a nice email footer that contains important information that doesn’t fit in the main email body.
The information included in the email footer usually include:

Contact information
Unsubscribe button or preference adjustment CTA
Website (shop) link
Customer support contact
Postal address
Legal requirements
Company logo

Tempemail footers can also be used as email signatures for a specific type of email, such as cold emails, or automated emails that want to seem like they weren’t automated.

Tempemail Signature Design Best Practices Illustrated with 20+ Examples

Tempemail designers might overlook email footer design, and get stuck in the same old email footer templates that have been used and reused.
Your email footers are an important part of your email template design and can be improved to catch the attention of your subscribers and get them to go through with secondary call to actions.
In this section, we will give you a few cool email footer designs that can inspire your next email.

If you’ve ever received any type of email from a company, chances are you have seen a text that looks a little bit like this:

You are receiving this email because you signed up for our newsletter.

You might be saying- Well yeah! But did you know that that specific piece of information is actually mandated by law?
In fact, depending on the country where you operate, you risk getting penalized and paying large sums of money.

In the UK for example, companies are required to include the following information in their email communications:

Company name
Company registration number
Place of registration
Registered office address

In the US, the CAN-SPAM Act includes a set of rules that all commercial emails should follow.
Updating Subscriber Preferences
Another must-have in your email footer is the unsubscribe button. We have previously mentioned the CAN-SPAM Act which serves as a guide to email marketers on the crucial information that they must include in their communications.
One of the elements that must always be included in emails is to tell recipients how they can opt out from your emails.

This is pretty self-explanatory. Make sure to include an unsubscribe link in your email footer, to allow subscribers to opt out when they don’t feel like receiving any more emails from your brand.
You might feel reticent to this, after all, who wants to lose email subscribers, especially after working so hard to attract them.
But you must understand that including an unsubscribe link in footers is more beneficial than you think.
Why is it important to include an unsubscribe link in email footers?

Your email is compliant with the law.
Your email subscribers won’t report you as spam.
The unsubscribe rate can be used as a key metric of the quality and pertinence of your email content.

The good news, there is a way around losing subscribers. Alongside the unsubscribe button, you can give your subscribers the choice to edit their preferences instead.

This allows your subscribers to decrease the number of times they receive your emails or chose to be added to a different emailing list more relevant to their needs, instead of simply leaving for good.
Including the Postal Address of Your Company
Your company’s location is also an important piece of information that should be included in your email footers.
According to the CAN-SPAM Act, “your message should include a valid physical postal address”.

Your office address or PO box is somewhat “boring information. But using some fun design structures, you can make it a bit more interesting.

Adding Brand Logo
Another best practice is to include your brand logo in the email footer as a way to create strong brand recognition in the minds of your customers.

Tempemail footers are also the most suitable section in your email template design to display your partners’ and collaborators’ logos.

There is an on-going debate within the email marketing and design community about where to include the “View Tempemail in Browser” link, or if it’s even necessary anymore.

The view in Browser link is used as a safety net for potential email rendering issues. Tempemail designers fear that their emails might not look good on some email clients – especially image-heavy emails.
Instead of including a view in browser link in your email footer or your email header, it would be better to make sure that your email code is perfect and can render perfectly on every device and email client.
Download Buttons for Mobile Apps
If you operate in the commerce or SaaS industries and offer a mobile app to customers, you can include two CTA buttons in your email footers to encourage users to download the app.

Customers might not be aware of all your products and services. Including a download on mobile button at the end of your emails can increase the number of downloads.
Add Supporting Information for the Tempemail Body
The email footer can be used to give more details about the main email content.
We all know that emails shouldn’t be too long. Your customers’ attention span is not very long, and they want to receive information in bite-size.
But sometimes, you simply have to inform them of certain restrictions, rules, exceptions, and so on. That’s why the email footer is the perfect place to include this information.

This email example sent by Google on Black Friday takes it to the next level. Although it’s important to be 100% transparent with your customers, sometimes too many disclaimers can be counterproductive.

The email footer includes very detailed information that is certainly useful, but can overwhelm the reader, and even discourage to go through with a purchase. Not to mention that it increases the size and length of the email, which increases its chances to be cropped by the email client.
The alternative is to present the most important details in the email, and include a redirect link to your website’s policy landing page- where the user/customer can read the full documentation.
Linking to Social Media Channels
One of the most commonly used elements in the email footer is social media icons.

It’s important to create a link between your multiple digital platforms. Encouraging your email subscribers to follow you on social media channels will increase their engagement with your brand, and help you maintain a constant contact with them.
Asking for Feedback & Product Ratings
It’s a struggle for marketers to be 100% sure that the content they’re sending to subscribers is beneficial and pertinent for them. We are always on the hunt for the best content to share with our subscribers, and the most optimal combination of design elements and carefully curated messages.
Sometimes, collecting data such as open rates or CTR rates is not enough to determine how much your subscribers are enjoying your content, or if they find it useful or not.
In your email footer, you can include a simple rating system that allows you to collect binary feedback from your email list.

The email footer example above uses a straightforward question: Was this email useful? A yes or no question that doesn’t take too much engagement from the reader, and can easily generate responses. That can be used at a later stage to evaluate and improve the email content.
Inserting a Referral Link & Other Loyalty Programs
At the end of your email, share with your subscribers details about your referral and loyalty programs that can benefit them and their friends.

Embedding Customer Support Information
It’s crucial that your customers can easily reach you, especially when it comes to requesting assistance or reporting complaints.

In your email footer, you can include your customer support contact info or a direct link to your help center articles and useful documentations.

This example is one of the best email footer designs I’ve encountered, in terms of creativity. The email footer features a CTA button that looks like a search bar, encouraging email subscribers to click on it and start writing their search requests.

This is a more creative take on the email menu in footer.

Tempemail menus are a set of CTAs that simulate website menus. Some email designs prefer to include them in the email header instead. However, others like to leave them for the email footer, like so.

Tempemail menus are useful as secondary calls to action. They are there to give customers access to any type of service or product they want- regardless of the content of the email.

You can get creative with your email menus, just like in this example. Adding some visual elements to your email footer can bring more attention to it, and increase engagement rates.

Wrapping Up
Tempemail footers are an important part of your email templates. They are the last thing that your subscribers see, and last impressions last as much as first impressions do.
Sometimes, the only difference between brands that target the same audiences and offer similar products is their level of attention to detail. And email footer design and content is definitely part of it.
Take a second look at your email footer designs and make sure to update them if needed, and use some of the email footer design best practices to spice things up.
Tempemail header and footer design are important if you want to create a beautiful and professional email design. Take a look at the ultimate guide to email header design to learn more about it.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

COVID-19 Boosts Demand for Human-Centered Digital Design | Tempemail – Blog – 10 minute

Sourced from TTEC.com

If there is one thing that COVID-19 has highlighted; it is the importance of people in the economic value chain.
Sandton-based business management consultant Immersion Group says that one of the emerging trends they’re seeing is that more organisations are seeking human-centred design experts to enhance or improve digital customer experiences, breaking down barriers that may be hindering their ability to satisfy their customers.
Organisations are now facing urgent decisions as they pivot to accommodate the many unexpected circumstances, and when these challenges risk affecting the bottom line; it’s crucial that organisations rapidly take stock of what is working and what isn’t working when prioritising digital experiences that put the customer first.
From onboarding to end-to-end journeys; organisations need to ensure that the customer’s needs, preferences and circumstances are taken into account when re-strategising or prioritising journeys. Businesses that have yet to adopt a customer-first culture within their organisation will find themselves lagging behind competitors who are putting their customers at the centre of their experience strategies.

Need for personalisation and convenience intensified
Customers want to be able to find what they’re looking for, simply. They’re also wanting convenience and personalisation – they want to be remembered, they want suggestions or recommendations to make their experience better.
By placing emphasis on the customer; you’ll need to make important adjustments to your current experience strategy. There is no one-size-fits-all approach to human-centred design; you need to maintain a strong relationship with your customers in order to continue providing them with the best possible digital experience.
You are creating platforms that simulate the bridges your customer will cross in order to access your products or services. According to Immersion Group; too many hurdles will deter customers from achieving their goals quickly and easily, encouraging them to rather spend their energy in finding an alternative source to meet their needs with more satisfaction.
Demand for human-centred experience design
Along with the business-facing challenges, you’ll also experience a few challenges on the customer-facing front as well. Changes in behaviour, buying habits and preferences all drive your customer’s goals and how they want to achieve them. Immersion Group says that with more people online than ever before in human history; it’s hard to ignore the importance of human-centred experience design for business.
Only when you actively nurture your relationships with your customers, can you assess whether or not you are meeting their needs with satisfaction. With competition so fierce, placing your customer at the centre of your goals is guaranteed to put your brand ahead of the competition. Organisations with a stronger relationship model see success in future growth and revenue opportunities; ensuring their digital platforms are designed for the people who use them.
Emphasis on digital readiness and willingness
Business processes and customer-facing platforms are in the spotlight as customer requirements are evaluated, product roadmaps prioritised, tools assessed and experience strategies re-imagined.
Organisations are sourcing expertise from consultants with a proven track record in human-centred design to help them navigate through this next phase in business. Without a clear experience strategy and vision; businesses are making blind decisions and acting in desperation or in urgency rather than making informed decisions guided by experts of the industry.
By creating a clear experience strategy and vision, you’re able to better allocate resources, budget and priorities to deliver the best possible solution, in the shortest possible time.
During a time where digital solutions and execution pace is crucial to business continuity and growth; human-centred design once again takes centre stage in the discussion of what is important to business versus important to the customer.
When taking your organisation to the next level of transaction with your customer, it is vital to remember that they are not only your customer but also your brand advocates – and that the digital experience that you create at every touchpoint now will set the foundation for your relationships with them going forward.
Edited by Luis MonzonFollow Luis Monzon on TwitterFollow Tempemail on Twitter

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Definitive Tempemail Newsletter Design Guide with 40+ Best Practices – Blog – 10 minute

I’m sure that there were a couple of newsletter design articles you checked out before you found this piece of content.
I did detailed research on this topic as well and bounced into many articles that either felt too general for me or didn’t deal with the whole picture.
I couldn’t find what I was looking for: a comprehensive article which would list email newsletter design best practices, not only for beginners but for seasoned email marketers as well.
That’s why I decided to sum up all my email design expertise using tons of great newsletter examples which will truly inspire you in your next email design project.
Use this blog post as a guide rather than an article to read – I recommend saving it to your bookmarks.
How to design a newsletter
Regardless of your newsletter’s audience or goal, you need to plan the copy and design principles before you start designing the final newsletter template.
It’s a process that involves copywriting, design and a bit of email-specific restrictions to come up with the right structure.
In the following sections, you can learn about the steps and stages of designing a successful newsletter design while at the end of the article you will find some examples for inspiration.
Before I jump into the different parts of email design, let me start with an all-time favorite question:
Tempemail design or email content first?
It’s a long-debated question, but still worth mentioning, since the web is full of free responsive email newsletters that include Lorem ipsum only.
What’s wrong with Lorem ipsum?

Nothing, when you know what will replace Lorem ipsum in your design. Never start working on the design until you are not sure what the content will be.
Content should come first. If you can’t come up with the content, how do you imagine anybody to come up with the right design for your need? It doesn’t matter if we’re talking about a newsletter design or a website.
Sit down and write the copy of your email as soon as you can. It will give you a clear idea of the look and feel, even if you are not a designer.
Besides the email copy, it’s useful to come up with an email design brief, even if you don’t work with an agency but instead use a DIY email builder to design your newsletter.
What should an email design brief include?
The goal of the email design brief is to have answers to all the common questions a designer might have when working on your project. When you have a newsletter outline, you can start on your brief.

Objectives and Goals: What’s your goal with the design? Do you want to sell something or deliver useful information? In case of a newsletter design project, the information should be front and center, and sales should be secondary.
Budget and schedule: It’s important to clarify deadlines and cost limitations as early as possible. If you create the design for yourself, the cost side is not that important, but timing is.
Target audience: Who’s your email for? The basic principles of a design can greatly differ if it’s for millennials or for people over 50.
Subject line: It might sound strange to include the subject line in an email design brief, but let me tell you why it’s needed. Your subscribers decide to open your email mostly based on the subject line, so this is the only thing they read before opening the email itself. The subject line will already set some expectations in their minds, and if it’s focused on a single product, for example, that product should be in the center of your design.
Tempemail copy: What’s the message that you want to deliver? Write the actual email copy. It doesn’t matter if it’s not 100% finalized yet, but aim to get as close as possible to the final version. Make sure that the copy complies with your writing style and matches the language of your audience. Your writing style will greatly influence the mood of the design as well.
Images or any visual material you want to be included. Include your logo, the photo of your team, product, and anything that you want to be present in the newsletter. For example, if you want a headshot to be included in the footer/signature, include that photo in the brief.
Targeted email clients: This is an email-specific question that needs to be addressed, due to the different limitations of email clients. For example, if 90% of your audience uses Apple devices, you can use fancy fonts and interactive elements in your design. If they use old school Outlooks, you have to keep the design more minimal.
Style guide: If you have specific brand colors, fonts or spacing requirements mention those.
Don’ts: If there are certain things that you don’t want to include in the newsletter for some reason list them out. Maybe you don’t want a three-column layout since based on previous A/B tests you already know that a single-column layout works better for your audience.

Before you start your next newsletter design, come up with a detailed email design guide, for your own sake.
Now let’s move on and analyze which email design best practices should you follow to make your subscribers engage more with your content.
How to create a great email newsletter design
To be honest, a newsletter design doesn’t feel like an interesting project, since in most cases the goal of a newsletter is quite simple: tell subscribers about the latest news, offers or articles of a website.
It’s a challenge for any designer to come up with a compelling newsletter design. But it’s not an impossible challenge.
By reading this article, you’ll learn how to make yours one of the beautiful ones.
In order to create a good email design, we recommend you to use a professional email newsletter designer because of it’s flexible drag’n’drop editor. You can craft a beautiful email within minutes. There are great email builders & designers that you can use for free.
For example, in Chamaileon, you can create an email newsletter that renders perfectly on all devices- it’s fully responsive. You can create your email for free by accessing it here.
While designing a product launch email, you need to follow these best practices:
Let’s start with two great newsletter design examples to give you an idea what you can get if you follow the best practices listed in this article.

This one from Designernews is a nice looking newsletter that delivers the latest news from the community along with a bit of promoted content.
Does it look fancy? Well, it might not be fancy, but it’s very clean and to the point. Appealing to the eye. Easy to scan. Easy to consume. So it’s perfect for designers who live their lives under time pressure and want to get jobs done quickly.
Let’s take a look at another beautiful newsletter from Really Good Emails.

This one is more colorful and playful than the Designernews newsletter design, simply because “fun” is an important part of the Reallygoodemails brand.
The logo, the small emoticon, the little paper planes, clouds, envelopes and the colorful email newsletters with a mixture of fun in the email copy make it a newsletter that most subscribers can’t wait to open every Friday.
I’m curious to know what their open rate is for these newsletters, but I’m pretty sure that it’s well above 25%. (I’ll ask them and update the article if they share this information with me).
What’s similar in these two email newsletters? I’ll list most of those common traits among the newsletter design best practices below.
Keep your email width 600 px as it is recommended in most cases
600 px has been almost a standard for email width in the email industry since it’s a number which works well in most email clients still today.
There are many companies that experiment with various email widths, but 600 px seems to remain a quasi-standard for many designers and email coders.
If you wish, you can move up to 640-650 px without any problems. Those widths will work well in most email clients, but anything above might cause problems in Yahoo Mail, for example.
We have a very detailed 2,000+ word article about the limitations of email design width and size for you if you want to learn more about this topic.
For many years a newsletter header used to have the following elements:

Preheader: a short line which stands for the preview text in most email clients and a “view online” / “view in browser” link, where users can click if the design is ruined on some email clients.
Logo: Helps subscribers to identify who the email is coming from.
Navigation menu: A website-like menu where the most visited parts of the website are highlighted.

Recently, preheaders started to disappear from email designs, maybe because email service providers like MailChimp started to introduce an option to add the preview text into the newsletter as part of the email campaign creation process.
Another reason for their disappearance is that the view online / view in browser options are less used in properly-coded responsive email newsletters. Users don’t really click those links if the email falls apart on their mobile. They instead delete the email or unsubscribe.
If you have properly-coded responsive email newsletter and either an email builder or ESP that supports the addition of the preview text, you can get rid of the preheader without problems.
Check out this newsletter header design from Starbucks:

Source: Beansnrice.com
There’s no preheader in the email, but the logo and a simple navigation menu are present, just like in the Designernews newsletter above.
Sometimes there’s no preheader and no navigation menu either. Just a logo or a visual item which clearly identifies the brand.

Source: Chanel.com

Source: Uber.com
The bigger brand you have, the less information you have to involve in your header.
Apple is famous for their minimalist and clean designs, so they even dare to involve only a minor logo in the top left corner of their newsletter header sometimes, and that’s it.

Source: Apple.com
You don’t have to stick to the rules always. You can mix them up the way you want, depending on your audience. For example, you can experiment with adding social sharing in the header like Litmus does in the newsletter below.

source: Litmus.com
Or IFMA Central Ohio which left out the logo from the newsletters and focused on the invitation right away.

source: Pinterest.com
Use the newsletter navigation bar design best practice
The use of navigation bar in email designs is derived from web design. A regular mistake marketers make with navigation bars in email is that they try to replicate the website’s experience inside the email.
But an email ≠ a website!
What’s the problem with navigation bars in email design in general?
They simply break the flow of the email. Imagine that:

Your subscriber reads your charming subject line about a great offer with 30% off.
When he opens your email, what he sees first is not the offer, but a thick navigation bar, which pushed down the content he was looking for based on the subject line.

Is it a good user experience? Not really.
The same rule applies to email design as in landing page design:

The less CTAs (call to actions) you have, the higher your CTR (click through rates) will be.
Leave out the navigation menu if possible, since it’s just a way to distract your subscribers from the primary goal of your email and having too many links might even increase the likelihood of being considered as SPAM.

Why can navigation bars still be useful in a classic newsletter?
In your newsletter, you are not in “sales” mode in most of the cases. You rather aim to deliver valuable information to your subscribers instead of being pushy with your product.
Adding a small navigation bar which points to your most important lead generation pages or selected discounts might be a smart decision to make in your newsletter designs. Make a good newsletter outline and design your lead generation pages following the best practices.
Let’s take a look at the following newsletter navigation bar from REI, an e-commerce site selling outdoor equipment.

Source: Rei.com
They pretty much replicated the most of the website menu right inside their newsletter.
This menu might work on desktop and webmail clients when viewed on a laptop or tablet, but such a long menu can’t work on smartphones. That’s why they reduced the number of menu elements on mobile.
The key takeaway is that if for some reason you decide to add an extensive navigation bar in your email, make sure that it is consumable on mobile as well.
Here’s another example from GAP, a fashion brand which sells clothing online as well.

Source: Gap.com
They use a very minimal design, which is good for some reasons:

It’s easy to consume for the eye even if ALL CAPS makes it harder to read.
It takes a small real estate from the screen (on laptop and tablet) but has to be reduced in number on mobile.
It requires less complex HTML code to be used, which helps with SPAM filters.

If you or your email designer/developer is in for fancy things, you might try to implement a so-called hamburger menu in your email newsletters.

Source: Freshinbox.com
It’s called “hamburger menu” since the small navigation icon including three horizontal stripes looks like a minimal hamburger. When you click on the icon, it’ll show what’s inside, just like when you would tear a hamburger apart into parts.
Those who want to see your navigation menu can tap on the hamburger and see all your links listed under each other.
The point of using hamburger menu is that you can hide the navigation bar completely on smartphones, saving a bunch of space and still packing your navigation into the mobile version of your newsletter.
Coding a hamburger menu might not be easy though, and you won’t find ready-made free responsive email newsletters online that include a hamburger menu.
Check out what GoPro did in the below newsletter.

Source: GoPro.com, Stylecampaign.com
They used only three navigation options in the desktop version of the email and decided to hide the navigation completely on the mobile version of the newsletter. The three options could have easily fit into the mobile screen as text links if they wanted to, so I suppose there was a reason for hiding those elements on mobile.
If you decide to use a navigation bar in your next newsletter design, I would advise you to:

Keep the number of navigation links minimal. Max 5, but ideally no more than 3. If you know enough about your subscribers’ preferences, you can use advanced email personalization to only offer those options which are relevant.
Be consistent. Have the same links in your newsletters so your subscribers can get used to it and will know that if they can’t find the real value in your email, there’s the navigation option they can use to get to your “latest deals”, for example.
A/B test if you really need a navigation bar or not. If you do it the right way, a navigation bar may come in handy, but if overdone, it will negatively impact your overall conversions. Only your own tests can tell if a navigation bar is a win or lose for you.

Let’s move on from newsletter headers to hero unit design, which is usually the most important part of any email.
Use the hero section/unit design
The hero section/unit is the part of your business newsletter where you want to direct the most attention. Generally speaking, it contains the main message and a big call-to-action (CTA).
The whole hero image concept comes again from web design, just like navigation bars, and it became fashionable in the last couple of years.
The image in most cases is in the background while the text and CTA are overlaid on top of it.
Unfortunately, background images are not supported in Outlooks and Outlook.com, so in many cases, email designers have to look for a different approach or choose tricky ways to still make that single background image work in Outlooks as well.
The best practice would be to avoid adding the hero image as a background image to your newsletter and instead add the hero image and the text into separate containers.
Check out the below example from Hawaiian Airlines, which does a great job in separating the background image and content.

Source: Hawaiian Airlines, Reallygoodemails.com
Since the plane is right under the main text and CTA, it can be added as a content image to the newsletter instead of adding as a background image.
If it’s not clear to you what the difference is between a content image and a background image, check out the following guide on email layout and structure.
Here’s another great example from clothing retailer company Frank and Oak.

Source: Frankandoak.com, Reallygoodemails.com
In this example, you see that they used a two column layout for their hero section. An image is placed into the left column, while the main text and call to action go to to the right column which has only a single background color — something supported in all email clients.
Their email design team must be full of smart people, since they went this route instead of exactly replicating their website’s look and feel (which includes huge background images and overlaid texts).
Tempemail design requires some compromise in many cases, and you either have to accept the limitations or spend more on your email newsletter and get them custom-coded.
If you’re tricky enough, you can sort out many things and even create something almost like this using an email builder and smart image slicing.

Source: Pinterest.com
Be careful with responsive email newsletters that you can purchase online. Many of them involve background images which won’t work on Outlooks and Outlook.com.

Source: Pinterest.com
Avoid designs like above, or make sure that it is mentioned somewhere on the template’s page that they made the background images work in Outlooks as well.
Use animated GIFs in the hero section/unit
Since embedded video is not supported in email, most email designers turn to animated GIFs to bring that extra interaction into email newsletters as well.
GIFs are a very popular replacement for static hero images these days, mostly because they are really effective in triggering an emotional response.
I looked for A/B tests that can really prove how can animated GIFs improve email revenue, and found the below case study on Fueltravel.com.

Source: Fueltravel.com
They A/B tested a static image vs. the animated GIF version that you can see in the newsletter above. Nothing else was changed in the design of course.
What’s your guess how much CTR improvement did they get?
21% was the biggest CTR improvement with unengaged users, who haven’t interacted with any of the emails in the past months, and 13% increase in case of engaged users, who regularly interact with their emails.
Both improvements are significant especially if they result in increased conversion and email ROI, which was not measured in this A/B test, unfortunately.
Another test by Dell (2014) proved to be extremely successful since it increased email revenue by 109%!

Source: Marketingsherpa.com
Instead of a static product image, they used an animated GIF which showed the product’s various uses in a glance.
Since 2014 animations became more common in the email industry, so maybe an animated GIF won’t double your revenues right away, but I’m sure it will increase email engagement and conversions by 10% at least, in most cases.
Now let’s look at other inspiring examples for animated GIFs in newsletters from various industries.

Source: Oshkosh.com
For example, OshKosh, an online children’s clothing retailer, brought some life into their email by adding a colorful but still very simple animated GIF as the hero image of their newsletter.
Here’s another simple one from Blacktux.com, which plays with black and white.

Source: Theblacktux.com, Reallygoodemails.com
And a more complex one with custom-made animation from Harry’s.

Source: Harrys.com, Reallygoodemails.com
Here’s a very exciting one by Complex.com. It looks cool, isn’t it?

Source: Complex.com, Reallygoodemails.com
Yes, but the problem is that the size of this email was 6.4 MB! Pretty huge size for an email right? Downloading an email like this might take 10+ seconds on a mobile connection I’m sure.
Generally speaking, I would not advise you to go for such complex animations and huge email size, since instead of a boost in conversion or CTR, you might end up with lost subscribers.
People tend to close, delete an email or even unsubscribe from your list if your newsletter doesn’t show as expected on mobile.
How would you react if you open this email on your mobile while on the go with only a 3G connection?
Pretty disappointed, since most of the images wouldn’t be visible at first.
Challenges with animated GIFs in email
Thankfully animated GIFs are supported by most email clients except for Outlook 2007-2013 and Windows Phone. In these email clients, the animations don’t play and only the first frame of the GIF is displayed.
When using animated GIFs in your email newsletter make sure that the first frame of your animation contains the main message for those who use email clients which block animations.
Besides compatibility there are couple more issues with animated GIFs which you should tackle:

Optimize GIF size – Unfortunately animated GIFs can easily end up being over 2 MB in size if you want to deliver a video-like experience. Tempemail size really matters when it comes to deliverability and subscriber experience. Always make sure that you optimize your GIFs with an image optimizer solution. Aim to bring down your total email size under 1 MB. The smaller, the better!
Use simple, easy to consume GIFs which are understandable at first glance and won’t confuse your subscribers with a long message. A less complex animation usually means smaller GIF size, which is generally good for you, for the reasons mentioned in the previous point.
Make sure that the GIF is noticed by everybody who opened your email. The easiest way to make sure that they’ll see your GIF is to add it as a hero image to your newsletter. If you want to emphasize your GIF, you should also get rid of the navigation menu of your email newsletter or at least make it less prominent.
Include a separate call to action text and button. In most cases, you’ll need to reinforce the visual message of your animated GIF with a line of conversion centric email copy and a dominant call to action button.
Don’t overuse animated GIFs in email. Of course, animated GIFs are fun, and there are tons of them on Giphy you could use. But if you use them in all your emails, your audience might get bored with you and your content.

If you want a video tutorial with exact steps on how to insert a GIF to your email in the email editor you can see it here.
Learn how 30 brands use GIFs in their email designs to boost engagement.
Use best recommended fonts for your email newsletter

Before we would dive into which trendy fonts should you use in your newsletter, let me clarify one thing:
Only web-safe fonts work properly in all email clients!

Lucinda Sans
Lucinda Console
Times New Roman

Web-safe fonts are boring, right?
Yes, they are boring for many, because most of them have been around since commercial internet was born.
You can use not only web-safe fonts in email, but also fancy Google Fonts or even others, by creating font stacks in CSS. We are adding support for Google Fonts in Chamaileon.io, so you’ll be able to choose from a host of options when creating newsletters.
BUT when you use Google Fonts or other web fonts in your email, you have to accept that instead of the font that you chose, a fallback option — a web-safe font — will be displayed in many email clients.
Web fonts are only supported by:

AOL Mail
Native Android email app (not Gmail)
Apple Mail
iOS Mail
Outlook 2000
Outlook.com app

“Fun” fact: Google Fonts don’t work even in Gmail. You might ask: “What???”. Yes, you heard it properly. There are strange things you have to accept in email design.
We would advise that you use web fonts only if most of your audience uses Apple devices. If the majority is on Android or uses Outlook, you’re better to stay with web-safe fonts.
But which web-safe fonts should you choose?

Source: Mashable.com
According to a report by Bloomberg both Arial and Helvetica are bad for email, even if for many years Arial seemed to be the standard web font on the web.
Designers argue that both fonts have “ambiguous” letter shapes — their b, d, p, and q are mirrored forms of each other, which makes them harder to read in longer texts.
Ok, so no Helvetica or Arial… then what?

Georgia and Verdana seem to be the most popular fonts in email due to their readability and widespread support in email clients.
For long-form text, we advise you to choose from these two, and for headlines, you can either use other web safe fonts or experiment with Google Fonts or similar — knowing that on Outlooks and Gmail, a fallback option will be displayed instead.
Sometimes even in an email newsletter, you want some text to appear in custom fonts:

a logo
a precious headline
a promo text
a discount

The ultimate fallback option is to add your text as an image instead.
But make sure that the given texts work on mobile screens as well, when scaled down and reordered on mobile. Or use the combination of our hide on mobile/desktop feature to swap out the given image with another one on mobile.
The only problem with adding text as an image is that it won’t show in case images are blocked in the given email client — mostly happens with Outlooks again.
You see? That’s why the bulletproof option is to go with web-safe fonts only. But there are fewer and fewer trendy-looking newsletters which would choose the safe way.
Best practice font size and line height in email
There’s no uniform rule. If you have an older audience, it will make their life easier if you use larger fonts, while for young people, smaller fonts won’t cause any problems.
Industry best practice suggests that:

Header font size should be around 22 – 28 px.
Body font size should be in the range of 14 – 18 px.
Line height should be around 1.4 – 1.5 times more than the font size, for best readability.

These are just ballpark numbers; you might discover that your audience preferences are different.
Unfortunately, there’s no email case study online which would compare how different font sizes influence email conversions.
Let me show you an example from Clicklaboratory.

Simply by changing the font size from 10 to 13 px and adding some more line height, they managed to improve the bounce rate of the Numara website by 10%, exit rate by 19%, pages per visit by 24%, and conversions by a stunning 133%.
Do you still use small fonts and single line height in your emails?
It’s time for a change.
If you do so, please A/B test the effect of your changes and share the results with us in a comment. We would love to publish a case study on our site about how can different font sizes influence email conversions.
Now let’s move on to couple examples for creative font use in email newsletters.

Source: Kuratedemail.co
This one from Airbnb features a background image with an overlaid huge BEACH LIFE text (as an image) and some additional (Let’s be honest…) text on the image as well.
What’s the problem with this one?
The background image, which won’t work in most Outlooks. I tested this newsletter, and it fell apart in Outlook 2007, 2010, 2013, 2016, and even in Gmail.
You could create a design like this in a professional email builder without problems if you understand how an email layout is built up.
Let me show you what I mean.

This part should be added as a content image. Not as a background image with overlaid image.

This part could be added as a separate block of text with a background image and a fallback color picked from the background image.
Not that tricky, right? But still, you can see that even a huge company like Airbnb doesn’t really care about issues on Outlooks… surprising indeed.
You can do better than this simply by using an email builder like Chamaileon.io.
Here’s a simple design which plays with fonts in a clever way.

Source: Trunkclub.com, Reallygoodemails.com
Simple design, yet compelling to the eye.
The problem is that the whole cool part is an image. They didn’t want to mess around with fonts, fallback options, or a separate call-to-action. They instead used the old approach: add it as an image.
It’s the easiest solution; I have to admit.
It might work if you style your image properly and make sure that it will be readable on desktop and mobile too while keeping a healthy (50:50) text to image ratio.
Here’s a beautiful, custom-coded responsive email newsletter from Litmus with 1390 px maximum width.

source: Litmus.com, Reallygoodemails.com
Our friends at Litmus always come up with beautiful and unique email newsletters so they can show off their email coding expertise.
Here’s an example from Evernote including Caecilia LT Std Light, with fallbacks to Helvetica and Arial.

Source: Evernote.com, Reallygoodemails.com
This other one from Lyft features Gotham font with fallbacks to Montserrat (a Google Font), Proxima Nova, Helvetica Neue, Helvetica, Arial, and sans-serif.

Source: Lyft.com, Reallygoodemails.com
These examples show you that if you want to create a trendy email newsletter design, you have to move away from using web-safe fonts only and be creative with font use.
The limit of your creativity is only your budget really since a very custom email design can cost thousands of dollars or you can rely on DIY email builder and design your own email newsletters using Google Fonts.
We went through headers, hero section, fonts, now let’s move on to call to action (CTA) design, and we’ll finish with footer design.
Bonus PDF: Get access to the free PDF version of this guide.
Use the Call to action (CTA) best practices in your business newsletter
Just because you have a beautiful call to action button in your email, it doesn’t mean that everybody will click there.
The design is only one part of the story in this case as well. Call to action copy is at least as important, and of course previous parts of your email newsletter — including email header, hero image, headline — matter as well.
What makes a good email call to action?

Actionable language – No “Click here” or “Read more” please. Instead use active language, which has a sense of urgency and clearly presents what happens after someone clicks the button.
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Make the CTA stand out – Your call to action must stand out from its environment, so always make sure that it has:
Easily noticeable color
Substantial white-space around
Font type and spacing, which make it readable at first glance
Make it responsive – Enlarge it on mobile screens, stretch it to full-width and make it easily clickable on smartphones as well.
Personalize the call to action – Customize it not only according to the email’s content but also to the preferences of the subscriber who reads the email. In-depth personalization is a complex issue but the deeper you go with targeting and personalization, the higher your email conversions will be.
Minimize the number of CTAs – Generally speaking, the fewer call to actions you have in an email newsletter the higher your click-through rates will be. The abundance of options can easily overwhelm people.

In an email newsletter, you’ll usually end up with a series of call to actions. So in this case, make sure that the one you want them to interact with is the most prominent part of your email design and that secondary actions are well separated from that one.
Is there an ideal CTA size, color or shape?
Apple suggests any touch point to be at least 44 px tall. That’s why we would advise you to have a CTA which is taller than 44 px. The average CTA height is 47.9 px, and the most popular CTA height is 50 px — a round number at least.
Generally accepted best practice is to match the CTA color with a brand color.
Source: Reallygoodemails.com
The study shows that blue is by far the most used call-to-action color in an email. Actually blue is the all-time favorite color on the web, so it’s not that surprising that email designers love blue as well.
In a recent global survey, Mars Green was chosen as the World’s favorite color. Although it’s called “Mars Green” nobody can really decide if it’s green or blue.

Source: Telegraph.co.uk
What do you think, is it blue or green? 🙂
Don’t worry if your button color is not blue. You are not necessarily doomed. If you find that red, yellow, or green fit your design better, go for it.
Every color seems to work for buttons except for brown, which was not used in any of the designs studied by Reallygoodemails. I can’t remember any design either where brown would be used as a CTA color, online or offline.
Buttons with rounded edges seem to be the most favored (54%), square buttons are in the second position (28%) and pill-shaped are the last (18% and trending upwards).
If your button is properly sized, has actionable language, has an eye-catching color, you are good to go, but don’t forget it’s easy to A/B test your email CTA, so test variations frequently.
Let’s see a couple of inspiring email newsletter call-to-action designs. I haven’t included standard designs, only those which feature something extraordinary.

Source: Reallygoodemails.com
This email from KLM matches the color of the brand with the hero image and the call-to-action as well.
What a smart way of adding a bit of passion and pinch of summer into a “boring” newsletter.
This email from Alit uses a very balanced, light pink color scheme to show off their rosé wine.

source: Reallygoodemails.com
Notice the actionable call-to-action text as well. No “order now”; instead they chose to use something more surprising, yet easy to understand.
Here’s a fun example from Semalt’s promotional email.

Source: Reallygoodemails.com
They feature not only a creative animated GIF, but an irregular call-to-action as well, which will definitely grab your attention if you open the email.
They used an unusual CTA text, which doesn’t make too much sense at first sight, but combined with the animated GIF, it works.
Check out the following newsletter from Litmus.

Source: Litmus.com, Reallygoodemails.com
It’s quite a long newsletter indeed, but it’s definitely attractive to the eye and easy to consume. They play creatively with their different brand colors in the newsletter (and usually on their website as well), which makes it an interesting a newsletter that you can’t wait to open.
Don’t be afraid to bring some fun into your newsletters. You send it to human beings anyway, who are flood with boring stuff. If you can make them smile and remember you for something, you’re already much better than most companies they receive emails from.
Here’s a great example of smart use of contrasting colors, spiced with a drop shadow-like bottom border.

Source: Nordvpn.com, Reallygoodemails.com
Fonts, buttons, colors, and spacing all play an essential role in the overall look and feel of your newsletter.
In the previous parts of the article I showed you a bunch of examples of the separate elements, now let’s move on and check out what are the characteristic properties featured in eye-catching content blocks.
Don’t forget about the email content block design best practices
It is really difficult to decode what makes one design beautiful while another is offensive to our eyes, but let’s try to find the most common traits of nice email designs in general.
Keep a healthy image to text ratio
According to Tempemail on Acid and Return Path, you should aim for a 60/40 text to image ratio in your email newsletters.
It’s worth it to note that your email should contain at least 500 characters of text, since if you have less, you are quite likely to get trapped in Outlooks’ SPAM filters.
Another best practice advice from Mailchimp says that you should aim for an 80/20 text to image ratio, meaning that only a fraction of your email should involve images.
No matter if you stick to 60% or 80% make sure:

Your images have alternative texts (alt tags).
Avoid sending emails which contain only a single image.
Test the SPAM score of your emails and tweak the content, as long as it’s needed.

Optimize for scanning and easy readability
According to an old but gold UX study, most people read in an F shape on the web.

Source: Nngroup.com
The same is true for emails, with an important caveat: namely that most of us don’t read an email at first, but rather we just scan the content to figure out what is it all about.
Maybe a captivating storyline can make somebody read your email in its whole length, but it’s rarely the case with most newsletters.
Make use of white space
Don’t stuff content together. Let the different headers, texts, buttons, images, and content sections of your newsletter breath.
White space helps a lot with readability in general, and also makes the flow of the newsletter easier to follow.
Important to note: be consistent with white space! Use the same spacings in text and between your email content blocks as well, so people won’t be frustrated by different spacings when they scroll through your email newsletter.
Use quality images and icons only
No more boring stock photos and clipart icons, please! Maybe those can work for older audiences, but believe me, people under the age of 50 will get goosebumps when they see irrationally happy faces around.

Source: Shutterstock.com
Thankfully there are many websites where you can find free, high-quality images for your email designs.
If you want to design images with custom overlaid text, for example, you can use a tool like Canva.com, which already includes a bunch of great images, fonts, and responsive layouts that you can easily repurpose for your use case.
Keep it clean and simple
The clean and simple design style has been trending in the last couple years both on the web and in email as well.
Nowadays a clean design is not a differentiator, but rather a requirement if you want to stay among the most advanced players in your industry.
Of course, there are many old-school websites and email newsletters out there with outdated, cluttered designs, flood with information. But their days are numbered — even if they are still successful to some extent.
Keep an eye on email and web design trends
There are other trends in design besides clean and simple design every year. If you want to create really fashionable and innovative designs, you have to keep an eye on design trends for sure.
There are only a couple sites like reddit or craigslist which managed to live on with a superb old design.

Don’t take them as good examples for your next email or web design project. These sites live on not because of their design, but because of the community that they managed to cultivate during those years.
Now let’s analyze a couple of great email content block designs that you could use in your next newsletter.
Note: all examples in the rest of the article are sourced from the wonderful Reallygoodemails.com.
Single column newsletter block designs

What makes this one great?

Unique and stylish hero image
Easy to read headline and text
Prominent CTA design

Nothing special right? But it still works:

Meaningful custom hero image
Easy to consume heading and text
Simple, to the point CTA

Another simple one from Zapier:

Custom hero image
Title included as HTML text, not written on the image
Big contrasting button with clear call-to-action

Custom icon and a nice background image can mean magic:

Huge headline
Nice looking background image (won’t work on Outlook but has a similar background color as fallback)
Simple icon where the glare effects are animated (check the animated version of the email here)

Two-column email newsletter block designs

Even two-column responsive layouts can look nice if done the right way, like in this example from Airbnb.

Rounded image corners
Colorful texts
Images of the high standard

A simple icon, and a contrasting call to action button with actionable text.

A targeted offer can do the trick as well:

Personalized offer
Easy to recognize product image
Button and discount presented in lively colors

You can think outside the box and play with different responsive layouts and colors like Helix Sleep does.
Their design is definitely compelling to the eye. I would only add some more white space to the top of the call-to-action and would also increase font size by 50% or so.

Custom images and creative email copywriting make this one by ofakind.com stand out from the crowd.

In this simple two-column example Campaign Monitor sticks with their brand colors in the columns.
Three or more column email newsletter block designs
Three or four-column layouts are far less popular than two-column ones because it’s usually hard to fit in the considerable amount of written information into 200 px wide containers.
That’s the reason why most of these designs include very short text, a compelling image and a small, to the point call-to-action.

Penguin.co.uk spices up the game with creative color use in their newsletter.

Simple and very minimal design can work as well with high-quality product photos by Huckberry.com.

Even four-column layouts can learn if you include the only minimal call to action text like Target does.
Just make sure that you reorder the columns on mobile and you make the whole image clickable, to make these elements easy to tap on mobile screens as well.
I hope the above inspirations will help you to create really nice newsletters even on your own using an email builder like Chamaileon.io.
Newsletter designs don’t have to be boring at all as you could see from all the examples above.
You can play around with colors, white-space, images, and different layouts as well. All of them will cause your subscribers to feel different emotions.
Believe me, it’s all about emotions. If you can’t make them feel anything when they open your email… you lost. They’ll move on.
These feel like closing thoughts now, but we are not there yet. There’s one more design piece I wanted to walk you through, and that’s the footer.
Sine you need to include an email footer in your newsletter, you need to take a look at the email footer best practices. Creating a newsletter footer design is not easy as you may think.
It’s a block at the end of your newsletter where you need to include certain information.
Although the footer is the last item in your email newsletter, it’s still an important part of your email design. Why?
People expect an email footer to be present in a newsletter no matter what.
If you fail to include an understandable and visually appealing footer design in your email newsletter, you might mess up the whole user experience for users who get to the end of your message.
You need to comply CAN-SPAM Act of 2003 to make sure your newsletter doesn’t end up in the spam folder. Information that is required in the CAN-SPAM email footer is the company name, company street address, city, state and the unsubscribe link.
Also, if you will use a newsletter legal disclaimer you need to be especially careful. There are specific types of disclaimers, for contracts, security, confidentiality, etc.
There are certain elements that you must include in your email footer because of certain SPAM regulations, and others which should be there to meet the expectations of your audience.
But what are these?
Company and/or contact information
This should include all possible ways they can contact you if they have something to say.

Reference to your website – You should include a visible link to your website. The link can be either a simple text link or you can include your logo and add the link to it.
Your email address – Where they can get in touch with you easily. It’s not related to the footer, but make sure that if they hit reply to your newsletter what they get is not a “[email protected]” email address, but one which is monitored by your team.
Your physical address – Required mostly because of certain SPAM regulations, but can be useful if you have a physical shop where you sell your products or services.

Social media sharing and follow options
We know that email is one of the most effective online marketing channels, but it doesn’t mean that you don’t have to deal with other channels.
According to Salesforce, it takes 6 to 8 touches to generate a viable sales lead, so the more channels you use to communicate with your customers, the higher chance you have to make them buy from you (again).
Maybe only very few people will share your email using these icons or even less will follow you on Twitter for example. But it’s not a big effort to add these options there, right?
Just make social sharing and follow options available at their fingertips, to maximize your chances of spreading the word or your following on other channels.
Other elements

Permission reminder aka, Why you’re receiving this email. People receive hundreds of promotional emails from companies and sometimes they simply don’t remember when and how they subscribed to a newsletter. This handy reminder can help them to put your email into the right drawer in their minds.

A good permission reminder should clearly clarify who sent the email and when they signed up to that list. If you are not clear enough and they can’t remember you, your email can be easily marked as SPAM.

Privacy policy – Data privacy is an ever increasing concern for most Internet users these days. A link to your privacy policy simply shows them that you take care of their information in the proper way.
Copyright – Not a must-have element of the footer, but it’s a best practice (just like on websites) to mention that the content delivered belongs to your Brand ©.
Unsubscribe or update preferences – Of course you don’t want to lose your subscribers, but you don’t want SPAM complaints either. That’s the reason why you should make the unsubscribe link or update preferences link clearly visible in the footer of your email newsletter.

Those who are not interested anymore can easily opt out from your list. If they can’t find it, they are very likely to mark your email as SPAM.
So this is pretty much the main content you should include in your email footer. But of course, you can extend it with additional points if you think those are relevant to your audience.
Make it simple and easy to consume – Don’t flood your email subscribers with too much information in the footer.
Here are some great email marketing footer examples that will help you with your email footer design.
If you want to include a sitemap-like link collection in the footer, make sure that it’s not crowded and it’s easy to scan, like in the example below from Algolia.com.

Focus and hierarchy – Present the most important action you want your subscribers to make on the very top and include the rest right under.
Check out this example from Manchester United, which clearly shows that they are only focused on increasing their following on other channels.

The only bad thing about this email is the closing sentence: “Please DO NOT reply to this email”. This is something you should avoid in your email footers. Use an email address for sending which accepts replies from your subscribers.
Make it useful – Those people who scroll down to the end of your newsletter are usually your best customers, so your goal should be to keep them and engage with them in any possible way.
Use the footer to show them that you care about them and you are ready to address any of their questions. Show that you care about them, like in the below example from The New York Times.

Use background colors creatively – As you could see all the above examples took advantage of background colors and made the “boring” closing part of the email more lively.
The right use of colors can do some magic and make your whole email newsletter more memorable and easier to associate with your brand.

The above example from Flywheel reuses the primary colors of their brand in the footer. You should do the same in your footer designs since it helps your subscribers to identify the email and will also make it easier for them to recognize your brand when seen elsewhere.

Tookapic has a different approach to their footer. Instead of strengthening their brand, they focus on delivering a thoughtful message to their readers.
Even a single line like this can add some value to your newsletter and can mean a lot to some of your audience.
The most important message for you:
Be brave and creative with your newsletter designs!
Your email newsletter designs shouldn’t be boring after all!
At least not yours! If you read through this article till the very end, you learned a lot already. Now it’s time to take action and spice up your newsletter designs.
Since it was a superb long article let me sum up the most important points for you:

Keep in mind that email design has its limitations.
Use a professional email builder
Your email header should represent your brand and include your logo and minimal navigation menu.
Try to avoid using background images in the hero section/unit of your newsletter, since those won’t show on Outlooks, or if you do so, make sure you add a relevant fallback color.
Use animated GIFs to bring life into your newsletters, but don’t overdo it!
Georgia and Verdana are the best web-safe fonts you can use safely in your emails.
Stick to best practice font sizes:
Headers: 22 – 28 px
Body font size: 14 – 18 px
Line height: 1.4 – 1.5x font size
The CTA should stand out from your design and include actionable copy!
Smart use of different colors, quality images, and layouts can make your newsletter content and footer design cause the WOW feeling. If you don’t believe me simply scroll up and check out the 40+ examples I listed in this article.

Bonus material: Free newsletter templates
We recently published our email newsletter collection with more than 100+ predesigned newsletters that you can use for free in your campaigns.

Access the collection here in our app when creating a new email. You can modify them using this free email designer, builder, and editor. Use the flexible drag-n-drop editor and export the code to your ESP.
Wish you a successful campaign!

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Tempemail Design Awards: British Design Fund’s John Mathers pays tribute to Glenn Tutssel & talks chair award- Tempemail – Blog – 10 minute

Non-alcoholic spirit brand Senser has picked up the chair’s award at Tempemail Design Awards, with chairman John Mathers, design director of the British Design Fund, praising the work as ‘beautiful’ while taking time to remember his friend Glenn Tutssel who helped launch the awards and sadly passed away last year.
Discussing the work he chose to recognise through his chair’s award, Mathers said of Senser: “When you look the package as a whole it really grabbed you. When you read the story on pack and you saw the care in the illustration and putting the whole thing together it worked brilliantly. That is what great design is all about: capturing your attention, making you smile, engaging with you and making you want to engage with whatever the designer is capturing.”
Despite judging work virtually, which meant the jury was unable to physically hold and feel the quality of the production of the entries, Mathers lauded Senser, describing the copywriting as ‘clever’ and the illustration as ‘beautiful’, especially the craft of the animals featured on the bottles.

“All three drinks are there to give you a sense of the emotions of drinking alcohol – with a story that goes alongside each animal captured on the bottles… It’s a great idea to use botanicals to capture emotions which is then beautifully crafted and it’s that combination of things that came together extremely well.”
Paying tribute to his late friend, Glenn Tutssel, another former juror on the awards who will be remembered this year as part of the ceremony, Mathers said he had been lucky to know and work with him.
“For me he encapsulated the quote ‘It’s amazing how much you can get done when you don’t take the credit yourself’. Glenn epitomised what a creative director was, he was able to work with teams of people who would go away and craft the most amazing thing, not really realising that Glenn has set them off in the right direction. And he was just brilliant at that because for him it wasn’t about ego, it was about producing beautiful things and that is what drove him.”
Finally, offering some advice for designers attempting to continue to work during the Covid-19 crisis, Mathers was positive in his outlook: “One of the great things about designers and the design industry is that we have been taught over the years to be very flexible… embrace what is happening and think about how to do things differently.
“Don’t worry because things will come back in the short-medium times… we are going to depend on innovative and creative ideas to drive the economy forward and designers will be at the heart of that. We are in a good place.”
Check out more of the winners of this year’s Tempemail Design awards in the results overview.

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Orchestra St John’s, Senser Spirits, UKTV: Tempemail Design Awards 2020 winners- Tempemail – Blog – 10 minute

Tempemail Design Awards 2020 winners have been revealed, with Orchestra St John’s, Senser Spirits, The Guardian, Wagamama, UKTV, Milk Maids and the Royal Mail among this year’s winning advertisers.
The current Covid-19 situation means that Tempemail won’t be hosting its usual celebration dinners to announce our winners, so we‘re sharing the exciting news in a variety of ways via our digital channels with all our nominees and winners.
Taking home the coveted Grand Prix was Williams Murray Hamm for Orchestra St John‘s, followed by the Chair’s Award which was given to Magpie Studio for its work for Senser Spirits.
Other award winners include Walworth Garden for Brand Identity Design, UKTV for Moving Imagery and UCL for Brand Campaign. You can check out their award winning work below.
Grand Prix/Physical Product Design/Poster Design/Illustration/Design for Good
Agency: Williams Murray Hamm
Client: Orchestra St John‘s

The Orchestra St John’s (OSJ) raised funds to bring Afghanistan’s first all-female orchestra to Oxford to support their music education. To thank all their supporters, the OSJ asked Williams Murray Hamm to create a commemorative poster.
A traditional handwoven rug was designed which incorporated the apparatus of war, depicting the orchestra’s journey. The production was commissioned to a women’s charity from Kabul, via Scottish charity Turquoise Mountain.
Juror‘s thoughts: “The judges felt it impossible to ignore this entry and during the judging sessions found that it covered many categories – Illustration, Poster Design, Design for Good and we even dropped it into Physical Product Design too. We found ourselves on occasion split, then almost-simultaneously unanimously in favour of it. Any Grand Prix award needs to inspire conversation, debate and passion and considering the isolated conditions enforced on us all we found no shortage of exchange. In many ways this piece of work brought us closer together.
“The entry represents many things – a struggle, a journey, resilience, liberation, a story that needed to be told. This story perhaps was the thing that engaged us the most. It inspired rage, disgust and sadness but also a wonderful feeling of optimism and possibility brought through imagination and honest craft. If ever there was a symbol of overcoming adversity and delivering a message of hope, then this is it.“
Stephen Haggerty, executive creative director, Clear Strategy
Chair Award/Packaging Design: Graphic/Typography
Agency: Magpie Studio
Client: Senser Spirits

Senser is a range of non-alcoholic spirits and blended to uplift your mood without clouding your mind. To capture the mood-elevating effect of the spirits, Magpie Studio created a playful story that wraps around the bottle.
Jim Mathers, chairman of the British Design Fund, chaired the Design awards. “It’s a great idea to use botanicals to capture emotions which is then beautifully crafted and it’s that combination of things that came together extremely well,“ he explains.
Check out the video interview below on his reasons for choosing his winner.

Brand Identity Design
Agency: Studio Sutherl&
Client: Walworth Garden

Walworth Garden is an award-winning charity garden dedicated to improving lives through horticulture. Studio Sutherl& were asked to design a brand identity reflecting the urban garden’s location which had to incorporate signage, packaging, van livery as well as staff uniforms.
The identity is based on nine leaf ‘venations’, the intrinsic structures within every plant leaf.

Juror’s thoughts: “The judges thought this was a clever take on spatial thought: a playful and adaptive logo that is a thoroughly modern take on ancient structures. The identity and its well-chosen touchpoints thoughtfully and sensitively reflect the sense of growth, community and support inherent in the brand and company itself. It is surprisingly easy with categories like gardening to fall into the twee trap. But the designers obviously really got under the skin of what makes this client interesting and the resulting identity has deservedly been conceptualised and crafted carefully by the designers.
“They also had the restraint to leave room for the identity to evolve as the brand and community do and I’m sure this sensitivity will set the client up for success in the future.“
Natasha Chetiyawardana​, creative partner, Bow & Arrow
Moving Imagery
Agency: UKTV
Client: UKTV/BBC Studios

’We Hunt Together’ is the story of two couples in a new cat-and-mouse thriller.
UKTV set the show’s title sequence in a glowing neon world filled with predators hunting together in the shadows. It sets the mood and puts viewers slightly on edge.
Juror’s thoughts: “We felt that the work stood out because of its discordant imagery, aggressive cuts and rich yet dark colour scheme – it evoked an appropriately discomfiting reaction that we felt was exactly on-brief. We also appreciated the nod to cult film & print references – building a compelling new take on the series theme of threatening darkness that surrounds the everyday. Excellent work.”
Jos Harrison, global design strategy director, RB Plc
Brand Campaign
Agency: Jack Renwick Studio
Client: UCL

This campaign for UCL (University College London) was launched to announce its forthcoming future-focused campus at the Queen Elizabeth Olympic Park.
‘Disruptive thinking since 1826’ pulls together two contrasting images – one showing a current challenge the world is facing, and another depicting how UCL are responding. The UCL logo is integrated in each image combination, graphically disrupting the problem and leading the way towards a solution.

Juror’s thoughts: “At the heart of this brand campaign for UCL there’s a strong and engaging creative idea that has a clarity combined with intrigue. The campaign is visually striking thanks to its fresh, contemporary and forward thinking design system. The contrasting imagery has a disruptive quality while also feeling really future-focused. I really like the way the UCL logo is integrated within the design system. This campaign delivers in so many ways, informing and inspiring audiences through beautifully executed design.“
Claudia Morris, creative director, B&B Studio
For a full rundown of the winners, visit Tempemail Design Awards website.

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Airbnb culls growth marketing and experience design in coronavirus layoffs- Tempemail – Blog – 10 minute

Airbnb’s round of redundancies includes in-house marketers from its luxury and hotels divisions – two areas chief executive Brian Chesky earmarked for disinvestment. But those who work in growth marketing, experience design and creative have also been hit by layoffs.
The company was forced to cut approximately 25% of its workforce last week after coronavirus prevention measures bottomed out the travel industry. Chesky’s approach to staff reductions was praised for the extra protections it gave to former employers.
Among those protections was Airbnb’s Talent Directory, a public recruitment list designed to help the 1,900 laid-off employees find new work. Now up and running, the directory paints a picture of which marketing functions have been stripped back to save on costs.
A total of 64 internal marketers were made redundant by the company, alongside 22 in-house creatives. Nearly 80 members of the design team were let go – the majority of whom contributed to the company’s experience design business across digital and physical projects. Five public relations executives also lost their jobs.
Cuts were made across the globe, from headquarters in San Francisco to offices in the likes of Montreal, Beijing and Singapore.
Many of the marketing layoffs included those who had worked to build out Airbnb Luxe, the company’s luxury offering that was spun off from its acquisition of Luxury Retreats and featured exclusive villas, penthouses and private islands, as well as perks such as drivers, childcare and a concierge.
Luxe was one of the lines of business Chesky said he was “pausing”, alongside its work in transportation, hotels and Airbnb Studios, which hoped to produce original films and shows on the subject of travel. Redundancies from the hotels division affected a number of designers and creatives who moved over to Airbnb after its 2019 acquisition of HotelTonight.
On top of the execs who worked in the designated “paused” departments, Airbnb has made cuts across brand marketing and media activation. Growth marketing has taken a substantial hit with 18 managers in the area made redundant. Many of these execs had worked on Airbnb’s now-defunct sponsorship of the 2020 Olympic Games.
Chesky said he took a process-driven approach to the staff cuts.
“Our process started with creating a more focused business strategy built on a sustainable cost model,” he said. “We assessed how each team mapped to our new strategy, and we determined the size and shape of each team going forward.
“We then did a comprehensive review of every team member and made decisions based on critical skills, and how well those skills matched our future business needs. The result is that we will have to part with teammates that we love and value. We have great people leaving Airbnb, and other companies will be lucky to have them.”
Alongside the introduction of the public talent directory, Airbnb has partially turned its recruitment team into the Alumni Placement Team in order to help those laid off find work. It is also offering four months of career services through RiseSmart, which specializes in career transition and job placement services.

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Your Guide to Tempemail Header Design & HTML with Examples – Blog – 10 minute

At first glance, the topic of email headers might seem like common knowledge, especially to those who use email messaging on a daily basis.Your automatic answer would probably be something along the lines of “The email header is the subject line and the information about the sender and recipient.”In no case are you wrong, but there is much more to it than just that.
An email message consists of two parts – the body of the message and the header – the body being the contents of the message, and the header consisting of the three parts we first mentioned. But also, hiding under that innocent blanket of basic information is the metadata.
Metadata contains detailed information regarding the whole journey that an email message makes – something like a virtual passport.Reading through this information will give you a much better picture of where the message came from, helping you understand whether it is a genuine message or a possible cyber attack.
Statistics for the third quarter of the last year show us an exponential growth in phishing attacks.With an estimated 266, 387 attacks, the number is very close to the highest-measured one back in 2016, which was 277, 693.
This is why the whole concept of an email header is important. To help you successfully avoid becoming another victim of cybercrime, we’ll explain how to understand, view, and analyze a header.

The email header is created automatically by your ESP or CRM software as soon as you create an email message. More information is added as your message travels from your inbox to the final recipient.
This added information consists of email processing time, authentication (SPF, DKIM, etc.), and email scoring and categorization.
There are certain mandatory header lines, such as From, To, and Date, and there are optional but commonly used ones (called envelope headers), such as CC and Subject.
Keep in mind that every header line can be forged. The only one you can trust is the Received line, which is created by your email service.
The email header information contains:

From: Sender
To: The main receiver
CC: Secondary receivers
Subject line

The From line contains information on the email sender. Some email clients allow for several senders for situations where the writer and the sender is not the same person.

Example: From: Daniel Bishop

In this line, you can see who is the receiver of the message. If there is more than one of them, they are separated by a comma. Sometimes this information does not match the ‘’envelope-to’’ information.

Example: To: Daniel Bishop , Yasmine Nahdi

The date line shows at what time the message was sent.
This is one of the most commonly used optional header lines. It contains information of several recipients that will receive a carbon copy of the email.

Example: CC Daniel Bishop CC Yasmine Nahdi

Subject Line
This is the line that the receiver first sees. It should be a good representation of what the email body is about. You can learn more about email subject lines in our previous blog post.

Example: Subject: Tempemail Marketing Content Contribution

This determines the format of your message, for example, HTML or plain text. As emails can contain many more formats (images, videos, gifs) than just plain text, an internet standard called MIME (Multipurpose internet mail extension) is what makes this possible.

These are the non-standard headers that are added to your email message. They vary depending on the requirements of the sender. Also, some x-headers are added by your email host, and they are usually connected to specific email protocols like DKIM, SPF, DMARC, spam information, and more.
Tempemail Header Design Standards
View in Browser
The View in Web Browser call to action was added to emails because of rendering issues in different email clients. Since it was very difficult to create an email design that rendered perfectly and similarly in every email client, marketers added that the “View in Browser” CTA to their email headers to allow subscribers to view the email message and designs in case the email rendered badly (broken images, columns, missing fonts, etc).

The View in Browser link is still very common, especially for all image emails and other inaccessible design practices like huge background images and so on.

This is an indicator of poor HTML email development. Creating a bulletproof email code that renders the same way in every email client is a far better and more sustainable solution. Not to mention that it guarantees that subscribers will receive your content without needing to take an extra step of clicking on a “View in Browser” button.

The most common email header design practice is to insert your brand’s logo. This helps subscribers recognize your brand immediately: the first thing they see is your logo. It also creates some sort of familiarity and coherence in your email designs.

The email header logo image should be a PNG file, with a transparent background. This allows you to expand your creative email designs, like applying a background image to your email header for example.

The Marketer’s Ultimate Guide to Embedding Images in Tempemail

Logo and Menu in Tempemail Header
Another email header design example is creating a menu for your email. This practice is commonly used in e-commerce and retail emails, where it’s necessary to include multiple CTAs.
Most brands include their logo and menu in the email header.

Tempemail Header Design Examples from Real Brands
Now that we have covered the main email header design practices, we will present some email header design examples from real brands. These brands showed creativity in their email header design ideas and stood out. Check them out and get some inspiration for your own email header.

Adding a countdown timer in your email header design can be a great way to create a sense of urgency right off the bat. The email header countdown timer is framed with a fun colored garland that puts the reader in the mood for Cinco de Mayo (the content of the email).

Make the best out of your email header by including some product benefits. This best practice allows you to communicate the most important information to your client in the first line of your email.

As soon as your subscriber opens the email, the first thing they see is a piece of information that intrigues them: FREE SHIPPING or 90% OFF or FREE RETURNS.
They now are aware of your offer and want to know more. This email header design sets the tone of the rest of your email and tells the clients exactly what to expect.

Take this email header example. Bergdorf Goodman took full advantage of the email header, by combining all of the best practices in one complete email header. They included:

Shop Now Button
View in browser CTA
Free Shipping and other service benefits
Company logo
Tempemail menu

This email header design idea can be a good place to start. If you are experimenting with email header designs, and don’t know where to start. You can include all the elements that we have mentioned, and track the clicks.

This classy email newsletter header design includes the brand’s logo and a signup CTA. Highlight your main call to action in the email header.

Viewing an email header is much easier than understanding it. Depending on the email client you are using, you’ll need to go through a few steps before you can see the information.
Before we show you how to view headers from most commonly used email clients, one thing to note here is not to confuse the Header of a message with something called the Preheader.
The Preheader actually shares almost nothing with the header we’re talking about, except the similar name. The preheader is a small snippet of the email body that you can see before you click on the message.

Select the email that you want to see the header for
Click on the three-dotted button next to your reply arrow, and choose Show Original
The “Original message” will be opened in a new tab that looks like this:

As you scroll down you can find the whole email header. There are also options to download the .eml file and copy to clipboard.

With Microsoft Outlook having so many versions, viewing a header on some of them might be different. The ones that have the same process are Office 2010, 2013, 2016, 2019, and Office 365.

Double-click on an email to see the full message
Click on the File button and then select Properties
Scroll past the sections like Security, Delivery Option, etc. until you see a small panel containing the header
Copy the information into a text editor to see it in full

Here, the road to your header is a bit different.

Open the desired email
Select the messages tab, find the Options section, and click on the small button on the corner, which will open a dialog box
Find the Internet Header box

Open the message you wish to view the headers for
Click on the gear icon
Select the ‘’View Raw Message” option from the menu. After that, a new window will open with the full header

Double-click on the desired message
Find the gear button in the toolbar and select “Show Long Headers”
This option is toggleable; in order to stop seeing it, just click it again

With Thunderbird, you have two options.
The first option:

Double-click on the message
From the menu bar, navigate to View > Headers > All
Just like with iCloud, this is toggleable, and to stop seeing it go through the same steps: View > Headers > Normal

The second option:Open your email and press CTRL + U. This will open a “Message Source” window with even more information than just the header.
Tracing Back an Tempemail
To know who the message came from and to be certain that it’s not a cyberattack, take another look at the “Received” header lines.

Most of the time, you’ll be able to find something like:

Received-SPF: pass (google.com: domain of [email protected] designates

With this information, not only will you be able to determine the validity of the sender, but you’ll also be able to trace back the IP address of a possible cyber-criminal.

The Ultimate Tempemail SPAM Law Collection – 28 Countries Included

Wrap Up
Knowing how to view and understand an email header is not one of the must-have skills for handling day-to-day email traffic, but it might be very useful in certain situations.On the other hand, creating a good email header design is crucial to the success of your email marketing campaign. Tempemail headers are the first thing your subscribers see when they open your email (and even before opening your email- in the email pre-header).

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

McDonald’s, Diageo, Virgin, PlayStation and Kellogg’s: The Design Awards 2020 finalists- Tempemail – Blog – 10 minute

McDonald’s Royal Mail Diageo, Virgin, Rolls-Royce, Wagamama, PlayStation, Brewdog and Kellogg’s are some of the many brands who have finalists Tempemail Design Awards 2020.
These awards exclusively recognise great design being produced by agencies globally and give you an opportunity to see your best design work rewarded.
This year’s judging panel was chaired by John Mathers, chairman of the British Design Fund, who alongside agencies like Interbrand, Pearlfisher, Missouri Creative, Bow and Arrow, Rapp, Coley Porter Bell and Suisse Design, finalised this year’s shortlist.
In light of the current global situation, Tempemail Awards are reviewing the ceremony which was due to take place on 5 June. For updates and developments on this, please keep an eye on the awards website.
Read the full list of nominees below:
Brand Identity Design

B&W Studio for John Angerson
English Journey
Greenspace for Pilbrow & Partners
Hult International Business School for A new kind of business school
Magpie Studio for Lore Group
Manifest for Raws
Re Agency for Durasein
Studio Sutherl& for Walworth Garden
Together Design for Haws Watering Cans
Turner Duckworth: London, San Francisco & New York for Medivet

Print Design

Baxter and Bailey for Royal Mail
Deep for Royal Hospital Chelsea
Interabang for Royal Mail
Jack Renwick Studio for Urbanwise
TM for Fedrigoni UK
The Chase for Royal Mail

Packaging Design: Graphic

& Smith for Offblack
Buddy Creative Ltd for Southwestern Distillery
Bulletproof for Diageo
Bulletproof for Soapsmith
Interabang for Motif
Love Creative for Brewdog Distilling Co
Magpie Studio for Senser Spirits
Osborne Pike for AB InBev
Hertog Jan Vatgerijpt 2019
Together Design for Haws Watering Cans
Turner Duckworth: London, San Francisco & New York for Kellogg’s
Vault49 for Diageo

Packaging Design: 3D

Studio Minerva for Beam Suntory – Laphroaig
Turner Duckworth: London, San Francisco, New York for Hornitos
Threebrand for Tobermory Distillery

Physical Product Design

Adm Group for Campari Group
Turner Duckworth: London, San Francisco, New York for McDonald’s, Feel-Good Marketing Awards
Turner Duckworth: London, San Francisco, New York for McDonald’s, McDelivery Night In Giveaways
Williams Murray Hamm for Orchestra St. John’s

Poster Design

Absolute for Milk Maids
Oliver for The Guardian
Pearlfisher for Cockburn’s
Studio Sutherl& for Extinction Rebellion
Studio Sutherl& for San Francisco Design Week
Turner Duckworth: London, San Francisco, New York for McDonald’s
Williams Murray Hamm for Orchestra St. John’s
Williams Murray Hamm for Hirsh London

Editorial Design

20something for Politics v. Policies
B&W Studio for John Angerson
Nickcarson.agency for Virgin

Website Design

AKQA for Rolls-Royce
Bacter and Bailer for Reed Words
MullenLowe Group UK for Art Fund
MullenLowe Group UK for Wagamama
MullenLowe Group UK fr Royal Mail
Plug & Play for Africa Travel Resource
Publicis Sapient for Ninety One

Mobile/App Design

MullenLowe Group UK for Wagamama
MullenLowe Group UK for Art Fund
Publicis Sapient for Ninety One

Moving Imagery Design

Greenspace for Battersea Power Station
Studio Giggle for NHS England
UKTV for UKTV / BBC Studios – We Hunt Together Title Sequence
UKTV for UKTV / BBC Studios – Traces Title Sequence

Experiential Design

Dalziel & Pow for Virgin Media
Love Creative for Veuve Clicquot
MET Studio for Sightsavers
Soda Studio for Boulevard
Studio Sutherl& for The Poetry of it All
Threebrand for Holyrood Distillery
YourStudio for Pandora Jewellery
The Pandora Heartbeat Hub

Art Direction

Absolute for Milk Maids
Diva Agency for PlayStation UK
NB Studio for Royal Mail
Pearlfisher for Rubies in the Rubble


Greenspace for Pilbrow & Partners
Magpie Studio for Senser Spirits
Monotype for Helvetica Now
RT for #Victoryfont: A Typeface To Remember
Studio Sutherl& for San Francisco Design Week
Studio Sutherl& for Kings Place


Re Agency for Versus Arthritis
UKTV for UKTV / BBC Studios – We Hunt Together Title Sequence


Diva Agency for PlayStation UK
Interbrand for Tanja Grubner, Essity
Landor Associates for Kellogg’s
Magpie Studio for Senser Spirits
NB Studio for Royal Mail
Rose for Fresh Awards 2019
Williams Murray Hamm for Orchestra St. John’s
Williams Murray Hamm for Chivas Brothers

Writing for Design

26 Characters Ltd for The Woodland Trust
NB Studio for Better Bankside
NB Studio for Royal Mail
Oliver for The Guardian Soulmates
Pearlfisher for Cockburn’s
UKTV for UKTV Creative

Brand Campaign

ASHA for British Computing Society
Jack Renwick Studio for UCL
Lime Creative for Gaggenau
Rose for Bletchley Park
Together Design for Royal Horticultural Society

Self-Promotion Design

Fable for Music to your ears
Music for Music – Christmas Tapes
Nude Brand Creation for 10/10 Nude Art Show Limited Edition Beer Cans
Studio Cowx for Cowx milk mailers
Studio Sutherl& for The Poetry of it All
Together Design for Perfectly Put Together

Design for Good

Coley Porter Bell for Flawsome!
Essence for Brixton Finishing School
Fourleaf for Crumbs Brewing
Interbrand for Caroline Casey
Jack Renwick Studio for UCL
MET Studio for Sightsavers
NB Studio for Practical Action
Practical Action, Brand Refresh
Williams Murray Hamm for British Lung Foundation
Williams Murray Hamm for Orchestra St. John’s

Find out more details regarding the ceremony on Tempemail Design Awards homepage.

Tempemail , Tempmail – Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!