RBS buries toxic credit crunch past with NatWest Group rebrand- Tempemail – Blog – 10 minute

Royal Bank of Scotland (RBS) has confirmed it is to change its name to NatWest Group later this year as the financial institution seeks to bury a toxic history associated with the once well-regarded brand.
The nameplate swap comes amid a change in leadership with new chief executive Alison Rose seeking to give the bank a social conscious by announcing ‘climate positive’ targets and support for ethnic minority entrepreneurs.
In tandem with these changes, it is reported that chief marketing officer David Wheldon, credited with spearheading efforts to bring more of the group’s media buying in-house, is to retire – clearing the way for a fresh direction.
RBS insists the move is one of practicality, pointing out that over 80% of its customer base falls under the NatWest name but that existing RBS branches will continue to carry their existing branding.
Rose characterises the changes as the first steps towards forming a ‘purpose-led bank’, stating: “Today marks the start of a new era for our bank as we announce our new purpose – to champion potential, helping people, families and businesses to thrive.
“The way people live their lives has changed. And their expectations of companies are changing too; looking for us to deliver not only financial performance but a positive contribution to society; benefiting customers and communities as well as shareholders.”
In 2019 RBS heralded a return to health with profits of £3.1bn for the year, double the £1.6bn figure reported a year prior.
The UK government still holds a majority 62% stake in the business after being forced to bail the bank out to the tune of £45.5bn in 2008.
A new corporate identity has been on the cards for RBS since 2018 when the bank declared it would pursue a ‘blank slate’ approach to its future.

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Discover the Extra Crunch stage at Disrupt SF this October – gpgmail


I am super excited that we are going to debut a whole new stage this year at gpgmail Disrupt SF that focuses on exactly these sort of founder-centric issues. On the Extra Crunch stage, we want to go behind-the-scenes of how some of the most successful startups have grown, fundraised, recruited, and ultimately exited — what are the lessons learned? What would the founders, builders, and leaders of these organizations have done differently?

Clearly, there is huge interest from folks to give back their knowledge to founders, because we have a deeply talented and experienced slate of folks joining us this year. Here are just some of the great panels you can look forward to:

Building delightful products is the first critical test of a new startup, but finding product-market fit and then growing active users can often remain a huge challenge for founders. We will host an energizing panel featuring Ravi Mehta, chief product officer (CPO) of TinderManik Gupta, CPO of UberDiya Jolly, CPO of Okta, and Robby Stein, director of PM for consumer at Instagram discussing the dynamics of iterating a product at scale, as well as the differences between markets and B2C and B2B products.

Building a strong team culture is one of the most important but ambiguous challenges facing any founder looking to scale his or her team. We are delighted to have Ray Dalio, one of the leading financiers of his generation as founder and head of Bridgewater and the author of company culture bestseller Principles, discussing how to build an open and transparent culture within a startup in conversation with Extra Crunch fintech columnist Gregg Schoenberg. If you haven’t already read our interview with Dalio, definitely take a sneak peek.
As you build your product and your team, the time might come to start to think about venture capital and how to fundraise. So just how do you raise your first VC dollars? We have Russ Heddleston, CEO of DocSend and frequent guest writer on Extra Crunch, talking with EC managing editor Eric Eldon about what the data of thousands of pitch decks show about how VCs engage with decks. How should you order your slides? What captivates a VC? And ultimately, how can you go from deck to check?

SaaS as a model for startups has gone from a strange business model that no one really understood to the darling of Wall Street. But how do you go from zero to a billion dollar SaaS businessNeeraj Agrawal of Battery Ventures is one of the most successful enterprise investors out there, having backed such startups as AppDynamicsBazaarvoiceGuidewireMarketoNutanix, and Omniture. He joins us in conversation with our enterprise reporter Ron Miller to discuss what SaaS startups need to do today to earn that coveted unicorn status.

You can grab your pass to attend Disrupt SF for a front row seat to this amazing content!


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Hey students, launch your startup this year with this special Extra Crunch discount – gpgmail


Entrepreneurship is on the rise, and nowhere is that more true than on college campuses. Students are ditching boring office jobs to seek out their own opportunities, whether that is launching a bootstrapped app, contributing to an open-source project, or building a venture-scalable startup.

Here at Extra Crunch, our mission is to go behind the headlines that cross our desks here at gpgmail every day to ask how founders build great startups. How did they get started? How did they raise funding? How did they hire, and how did they handle the immigration processes often associated with new hires? How did they build out marketing channels? And when all of those parts work out, how do they exit? We work relentlessly to bring that expert knowledge to our members every single day.

Whether you’re a lifelong entrepreneur who started your first business at five years old or just someone discovering that startups and building products can be a career onto themselves, we are here to help you every step of the way.

And now, we want to make it even easier to access that help. For back to school this year, we are offering students a special subscription rate of $50 per year (regular price: $150) with similar discounts for international members. All you have to do is send an email using your school address to extracrunch@Gpgmail.com and our founder success team will get you all squared away.

And if you want to sign up your entire startup or entrepreneurship club — we are offering volume discounts as well for student groups. Reach out to Travis Bernard travis@Gpgmail.com if you are interested in bulk student rates, and make sure you include how many students you have in your group.

The world needs more innovation and more entrepreneurship. We hope Extra Crunch can be your first step to the next category-defining company.


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