The Last of Us Part II delayed by coronavirus – is this the start of a trend? | Games – Blog – 10 minute

On Thursday night, Sony announced via its PlayStation Twitter feed that the long-awaited post-apocalyptic adventure sequel The Last of Us Part II will be delayed indefinitely. “Logistically,” the message read, “the global crisis is preventing us from providing the launch experience our players deserve.”
The game’s developer, Naughty Dog, posted a longer statement, again putting the blame with the worldwide disruption caused by the Covid-19 outbreak.
“We were faced with the reality that due to logistics beyond our control, we couldn’t launch The Last of Us Part II to our satisfaction,” the tweet said. “We want to make sure everyone gets to play The Last of Us Part II around the same time, ensuring that we’re doing everything possible to preserve the best experience for everyone. This meant delaying the game until such a time where we can solve these logistic issues.”

Naughty Dog (@Naughty_Dog)
A message from us about the delay of The Last of Us Part II: pic.twitter.com/aGsSRfmJ8a
April 2, 2020

Video game usage has exploded during the widespread social isolation enforcement, with online gaming services often struggling to meet demand. And with about 80% of game sales now coming via digital download, according to the Entertainment Retailers Association, it had seemed that the sector was coronavirus-proof.
However, blockbuster video game titles like The Last of Us II still tend to sell more copies in physical rather than digital form; often because mainstream audiences are less experienced with online purchasing, or because purchasers take advantage of pre-order offers and discounts from shops and supermarkets. The most successful game in the UK in 2018, Fifa 19, achieved 75% of its sales from the physical product rather than through digital downloads.

Launching a really big game right now is going to cost you

Seth Barton, editor of MCV/Develop

What the delay of The Last of Us Part II shows is that the closure of stores and the disruption to the manufacturing and distribution pipeline for physical software products is still problematic for the games industry.
“The Last of Us II, by all accounts and appearances, looks to be finished, so this is a commercial decision,” said Seth Barton, editor of industry news publication MCV/Develop. “Sony is concerned that the crisis will stymie the launch of its flagship title for the year. Bricks and mortar retail still makes up a considerable part of the sales mix, especially for the biggest titles, and with every Game Digital store in the UK and every GameStop in the US closed, launching a really big game right now is going to cost you. There’s also the possibility that the crisis has delayed production and shipping of high-margin collector’s editions of the game.”
And if The Last of Us Part II has fallen victim to the uncertainty and disruption around Covid-19, it’s likely other major releases will follow. Titles such as Ghost of Tsushima and Cyberpunk 2077, which were also due for release in the next few months, may also be affected – if not by sales and manufacturing channels then by disruption to the development process itself.
“While big games have long been created by teams in distributed locations, having your individual staff all working from home is far from ideal,” says Barton. “The process of bringing a big game to fruition is a complex one, and certain elements, such as performance capture, motion capture and [quality assurance] will be very hard to relocate out of dedicated spaces.
“QA is a particular bugbear, especially given the industry’s penchant for incredible secrecy and round-the-clock shifts approaching launch. Sending test kits and code to testers’ homes looks both practically difficult and potentially risky.”

Promotion for Cyberpunk 2077 during the Tokyo Game Show 2019. Photograph: Franck Robichon/EPA
Game developer Will Luton, who now runs consultancy Department of Play, reiterates the difficulties that Covid-19 brings to games testing. “For consoles, people need access to developer test kits. Often there are fewer than needed and they are shared around in a studio, with QA departments using rolling shifts for 24-hour coverage. So getting these into the homes and set up for the right people at the right time will be a logistics challenge, especially considering that technically these kits need to be kept securely in one building.”
This winter was also set to host two major console launches: the PlayStation 5 and Xbox Series X. But, given the reliance on complex manufacturing and distribution channels and the need to get tens of thousands of units into both digital and physical stores, might we see Microsoft and Sony rethinking the schedule?

“That depends on China’s ability to control the virus, specifically in Shenzhen, the world’s electronics factory, as there’s nowhere else you can realistically move production,” says Barton. “In addition, component supplies may be impacted, though the initial slowdown there generally seems to have picked back up.”
Luton also points to the security issues of having staff working from home while developing and testing PS5 and Xbox Series X titles. “I would imagine Sony and Microsoft would be reluctant for their next-gen hardware to be in some private residence and they certainly wouldn’t want to ship one there. But they’ll have to change policy as the lockdown continues.”
The one positive factor is that digital channels are there if needed.
“Optical media manufacture is going to falter as supply chain is disrupted and bricks and mortar retail has completely disappeared,” says Luton. “While people are spending more money and time on games, a big chunk of the sales channel has just disappeared. I wouldn’t be surprised if some AAA games now attempt a digital-only release as some of the Hollywood blockbusters have tried with a ‘straight-to-streaming’ approach. But it’s a massive unknown.”
There’s also the fact that key titles such as The Last of Us Part II and Cyberpunk are both set to launch on current generation consoles as well as the PC – so there is a lot of hardware out there that can already play these games.
“Thankfully, this is the most resilient console market we’ve ever had. The new consoles could be delayed into 2021 and we’d still – Covid-19 permitting – be able to play all this winter’s big releases on our current hardware. It pains me to say it, but we’ve never needed new hardware less.”

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The 3 Best Ways to Track the Coronavirus Pandemic | Tempemail – Blog – 10 minute

The novel coronavirus has now reached nearly every corner of the globe, with billions under lockdown conditions, a million infected and thousands dead.
Keeping informed in these unprecedented times can be difficult with all that’s ongoing in the world today. Different news sources can tell of different topics, different angles and sometimes it’s not to be trusted.
There are, however, certain websites that one can access to gain reliable, up-to-the-minute information about the pandemic, from the number of cases to even the time such cases were recorded. These options can supply users with the truest reflection of the pandemic, but even then there is a need for caution.

Experts tell that even the most up-to-date map is tracking infections at a delay. Symptoms can sometimes show only after 14-days, and even then people might wait to be tested – if at all. Users should keep this in mind when seeing the data, and try to gauge the delay cases by what the data shows.
Here are 3 great and trusted sources to ease your COVID-19 information anxiety:

The COVID-19 Visualizer

Updated as soon as new information rolls into Worldometer, this visualizer allows users to control which country in the world they want updated information on, simply pick and choose.
The visualizer’s UI is pleasing to the eye and includes a legend to tell the user exactly what they’re looking at, as well as a set of totals beneath the spinning globe.
Crafted by two students at the Carnegie Mellon University, the visualizer now has around 70 million users but does not feature any advertising – instead, users can support the websites by donating directly.
2. The Johns Hopkins 2019 Novel Coronavirus Dashboard
Johns Hopkins University’s Center for Systems Science and Engineering (CSSE) had quickly assembled one of the quickest and simplest ways to track the virus worldwide. The map on the dashboard displays an aggregate of data from 17 sources, including the World Health Organization, the European Centre for Disease Control and Prevention and several individual governments.
Users who want to comprehend the reach of the pandemic quickly, with no fuss, this is a perfect way to start.
Zoom in to see where distinct virus clusters are located, but note that not all red dots indicating clusters are placed exactly where they need to be, for example – zooming into Johannesburg, the province with the most COVID-19 cases in South Africa, there is no sign of any red dots.
3. 91-DIVOC
South Africa has been put under 21-day total lockdown in the hopes of “flattening the curve,” which basically means that if the virus’ spread is slowed enough – the rate of infection will be at a manageable level so that hospitals won’t be overwhelmed and enough people will receive the necessary medical attention.
91-DIVOC, a visualizer created by Wade Fagen-Ulmschneider of the University of Illinois, pulls data and then plots it on a chart as a line graph comparing the rise of cases in particular countries, with each location’s timeline starting on the day it had reported its first 100 cases.
This graph marks the exponential growth of the virus in some countries, but can also be used to see the slowing growth in others.
For example, according to the graph, China and South Korea have already and effectively flattened the curve.
By Luis Monzon
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Bitdefender offers 12 months of FREE enterprise grade security, for Healthcare Organizations, Amid Coronavirus Outbreak- Tempemail – Blog – 10 minute

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Bitdefender, a leading security solution, announces Free Enterprise Grade Security, for Healthcare Organizations WORLDWIDE. With this move, Bitdefender helps healthcare providers to work at full capacity on delivering care during the pandemic, without worrying about falling victim to the ruthless, opportunistic attacks revolving around this crisis.
The Enterprise Grade security, shall enable Hospitals/Clinics etc to protect patient data, against ransomware and other cyber threats. The machine learning powered security Technologies, shall further strengthen compliance. With growing patients, every single day, the workload to moves to cloud, which needs secured architecture. Bitdefender Enterprise Grade Security, shall use a single console to manage combination of hybrid cloud deployment. 
Automating the repetitive tasks and faster progress on key issues, Bitdefender software shall enable integrated workflow, substantially reduced IT overhead.  Minimize deployment, management and reporting time by using a single agent across all physical, virtual and cloud workloads.
 Today, Bitdefender is trusted by more than 5000 medical organizations across the globe, for cybersecurity and data breaches. Healthcare organizations of all sizes, from small dental and ophthalmic practices to large hospitals, can avail free access to the Enterprise Grade solutions.

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Coronavirus outbreak can be a turning point in India’s journey towards a cashless economy- Tempemail – Blog – 10 minute

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By
Rohit Kumar, CEO & Co-Founder, Xpay.Life Pvt. Ltd.
The novel coronavirus (COVID-19) pandemic is expected to be upheaval our society in an irreversible manner. The deadly virus has already infected nearly 8,00,000 people worldwide and claimed the lives of many, and the toll is only rising. India has registered 1,300+ coronavirus cases so far, raising alarm over the country’s ability to contain a full-fledged outbreak. However, the authorities have put in place strict restrictions including travel bans, cancellation of flights, trains and buses, and a 21-day nationwide lockdown. 
India urges citizens to take the digital route
The Government of India is also urging its citizens to take certain precautionary steps to break the cycle of transmission. Among other measures, people are encouraged to eschew cash for a more sanitary option, i.e. digital modes of payment. Although there’s no concrete evidence suggesting COVID-10 is transmittable through paper money, cash is identified as a possible carrier of the virus. In a tweet, Prime Minister Narendra Modi said, “This is the time to ensure social distancing. Digital payments help you do that. Let’s listen to these stalwarts and adopt digital payments,” while stressing the importance of avoiding any physical contact. The Finance Ministry and banks, too, have been nudging people to use e-payment tools in wake of the coronavirus crisis. As such, many public and private sector banks are waving off charges for digital transactions for the time being. The Indian Banks’ Association (IBA) has also asked customers to use digital banking services and avoid visiting physical bank branches as it could pose a health risk to banks’ front desk staff. 
Can India become a completely cashless economy? 
The RBI’s Payment And Settlement  Systems In India: Vision – 2019-2021, aims to transform India into a cash-lite economy while ensuring that the country has a secure ‘state-of-the-art’ payment and settlement system. The discussions around India becoming a cashless economy have been around a while, but the coronavirus pandemic is expected to bring a permanent shift from cash to digital payments. With new cases being reported every day, it is high time that the entire country jolts out from traditional methods of payments and plunges into the digital payment ecosystem. 
Previously, a similar disruption was caused by the implementation of the demonetization. After Prime Minister Narendra Modi put a ban on old 500 and 1,000 rupee notes with immediate effect, India witnessed a sharp spike in the adoption of e-banking, mobile banking as well as UPI-based payment platforms. Demonetization of high-value currencies is still considered a major turning point for India’s digital payment landscape as it marked the beginning of a new era for FinTech in India. Today, as the country grapples with the virus outbreak, it’s anticipated that more and more Indians will take the digital route as a safety measure. Not just bank transactions, they will use e-payment solutions to pay their utility bills as well. 
Of course, the challenge lies in bringing people from the country’s hinterlands into this equation, but new-age FinTech players leveraging cutting-edge technologies such as blockchain, artificial intelligence, machine learning and mobility to bring the digital payment facilities to the underserved. While the pandemic may last for months, India’s transition into a cashless economy is likely to be smooth on the back of such technology-led advancements. 

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JD.com, Budweiser & Remy Cointreau on taking clubbing to living rooms during coronavirus- Tempemail – Blog – 10 minute

Chinese e-commerce giant JD.com has reinvented clubbing for the coronavirus lockdown, live streaming it to people’s living rooms and delivering them alcohol from their favourite brands.
China has recently lifted its lockdown but the success of the project is leading JD.com to continue the streams until at least May. Tempemail spoke to JD.com, who also shared some thoughts from two fo the brands involved in the project – Budweiser and Remy Cointreau, to find out about how it worked and whether live-streamed clubbing will become a new opportunity for brands.
According to JD.com, it realised very quickly how impacted liquor brands would be by the lockdown because the category relies on offline interactions.
Jack Chen, general manager of the Liquors Business, JD.com FMCG, says, “Covid-19 has forced people to stay at home and as a result, they haven’t been able out for entertainment. We wanted to use JD’s live stream platform to do some innovative live shows to bring more fun to customers who come to JD to shop during this time. Consumption of liquor relies heavily on offline scenarios, such as gift-giving, friends gathering, and bars and clubs. Since all of these scenarios were impacted during the epidemic, we wanted to create an online scenario to encourage customers to shop for liquor. We saw that some famous night clubs in China started to do online clubbing through live streaming, and thought we could combine e-commerce and live stream clubbing to benefit both customers and brands.”
A spokesperson for Remy Cointreau told JD.com that it took lessons from the SARS outbreak, which accelerated the adoption of e-commerce in China and showed that new behaviours created during these times would stick around after.
“The outbreak of SARS in 2003 triggered the first breaking point of e-commerce in China. This time, the Covid-19 has worse effects and stronger infectivity than SARS, which forced almost all cities in China to shut down the on-trade business, resulting in a business switch from offline to online. This trend has not only affected first-tier cities, but also the countryside. Under such circumstances, all Chinese consumers further adapt the habit of shopping online and will not travel abroad for the coming months, which leads to the rise of home consumption, local consumption as well as the consumption of Chinese products. We as spirits enterprise should also cater to the market demands by using new models,” says Remy Cointreau’s spokesperson.

Moving clubbing online to a live stream is not a new phenomenon, and many clubs and entertainment organisations are doing the same across the world. However, the link JD.com was able to make with the alcohol brands and e-commerce was the deciding factor for some of the brands.
Bruce Gao, head of Budweiser China digital commerce, China, says, “We were inspired by the ‘e-clubbing’ event hosted by famous nightclubs. And happy to join such events host by JD, which we can see it’s welcomed by the consumer. We believe it has brought a sense of refreshment and entertaining to the consuming occasions.”
The idea of live streaming is also not new for JD.com, which has used this technology across a range of sectors.
Expanding on this, JD.com’s Chen, says, “JD has used live streaming in multiple businesses to improve sales and bring customers a better shopping experience during the epidemic. For example, we have hosted live streams for agricultural products, home appliances, fashion products, etc. JD Health also hosted live streams to invite experts to share Covid-19 related knowledge with the public. With Covid-19, the fashion shows are affected for the time being. On March 19th, JD Live brought a fashion show for Ports online through live streaming. Unlike offline fashion shows, which only selected guests can join, all customers can join the live stream and interact with celebrities and fashion editors on fashion trends. The 9-hour live stream is the biggest live stream show that Ports has ever hosted.”
Prior to the virus outbreak, using this technology was the norm for verticals, with fashion being a prime example as many major brands have turned to live streaming to expand the reach of their shows. However, it hadn’t been a natural fit for liquor brands. Chen says the epidemic has shown brands how important it is to build online channels and conduct digital transformation but it has also meant more investment from technology firms like JD.com to fulfil the demand.
“More and more brands are putting more resources online and using digital tools to improve marketing results and customer management. During the epidemic, JD partnered with famous Chinese baijiu brand Wuliangye on a digital supply chain initiative. The program uses JD’s nationwide logistics network to provide last-mile delivery service to the brands’ offline stores and customers, building a smart, efficient and digital supply chain for Wuliangye,” says Chen.
For Remy Cointreau, the inevitability of needing to be more digital was clear before the epidemic, but the help from digital platforms has been necessary as sales were instantly impacted by the closures of the bars and clubs.
“There’s no doubt that tech and e-commerce companies are of great help. After all, becoming more digital is an inevitable trend despite the epidemic. Firstly, new technology provides us with new digital services and functions like flash, live streaming and etc. Meanwhile, they provide a platform with big traffic especially JD.com, one of the leading e-commerce platforms in China. Hence, we can communicate easily and quickly with a lot of people. Moreover, with their huge database, they can help us to target the right consumers who will be interested in our products,” Remy Cointreau told JD.com.
The result of the activity was positive, with both brands tracking improvements to sales compared to the instant decline in sales that came from the closure of its on-trade sales.

Budweiser’s Gao, says, “To us, Budweiser China, the ‘e-clubbing’ campaign directly brought traffic and gross merchandising value (GMV) growth to our e-commerce store. At the same time, we believe this new marketing format will be beneficial to brand favorability. Live-streaming is a new promotion format of e-commerce, and we believe this is a good opportunity and create new consumption scenarios. New technologies and e-commerce are changing the purchasing habits of Chinese consumers. We are also taking actions like integrating O2O channels, product innovation, to improve consumer experience and seize the business opportunity from e-commerce.”
According to JD.com, the activity has generated significant interest from brands. Chen explains that while the first live stream brought together multiple liquor brands, the demand soon came for more bespoke shows for single brands.
A secondary benefit to running clubbing via a live stream is that the comments and engagement about the brands can be seen and collated, creating an opportunity for live feedback around products and marketing.
“In addition to Budweiser, Rémy Martin, Carlsberg and Pernod Ricard who joined early on, almost all liquor brands on JD will join the program, including RIO, Chivas and more. Now we have scheduled shows until May. The results of the shows are continuing to improve since we started the program this February. In some shows, sales of the products can increase two or three times comparing to the same period of the day before, when there was no live stream. With JD live clubbing, there is no limit and about 100 times as many people as fit in an ordinary club each time,” explains Chen.
“We also leveraged lots of resources to support the promotion of the live show, such as providing more exposure in the JD app and doing promotions through non-JD channels such as Weibo. In addition to sales increases, the live stream can also help increase customer loyalty for JD and the brands. During live stream shows, customers can interact with hosts and have the chance to learn more about the brands’ stories and product characteristics.”
It is not certain what consumer behaviours from the epidemic will survive a return to normal life, but with China being a useful proxy for the rest of the world, live streaming and commerce combined have shown to be a powerful tool to engage consumers. However, brands need to be ready digitally to be quick enough to try these executions or find partners that can move the digital transformation journey along faster.

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IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics- Tempemail – Blog – 10 minute

IAB Australia has urged agencies, ad verification firms and other ad tech platforms in the industry to stop keyword blocking of topics including ‘crisis’, ‘Covid-19’ and ‘coronavirus’ in news during the coronavirus (Covid-19) pandemic.
The industry body noted many brand and agency teams have mistakenly updated their programmatic and all other media buying to prevent any advertising around Covid-19 topics.
The IAB has also encouraged brands that may currently be reviewing their creative and messaging before relaunching their advertising campaigns to consider their policy around which environments they support, to ensure they do not inadvertently block premium content sites.
It pointed out that the production of accurate helpful and accessible information by journalists working for credible news organisations need to be financially supported through advertising.
In addition, news organisations are investing heavily to keep the public informed, the word ‘coronavirus’ and ‘Covid’ are fast accelerating up advertiser blocklists, leaving news inventory redundant of much-needed ad revenue.
“Credible news and media organisations are seeing huge jumps in online traffic, but many brands are blocking advertising from appearing near content mentioning coronavirus. It’s essential that brands support news and journalism because with this content now so ubiquitous, without advertising support it will be simply unworkable and unsustainable for the production of news content,” said Gai Le Roy, the chief executive of IAB Australia.
“Brands and agencies have the ability to decide for themselves the news organisations they deem legitimate and critical to the Australian public and economy. For those brands able to advertise at the moment, having advertising messages in these trusted environments with engaged audiences is an important investment.”
Tereza Alexandratos, the director of commercialisation and delivery at The Guardian Australia added: “At this troubling time, delivery of high quality and broad-reaching news service is imperative. The coronavirus is one of the most important stories of the decade – advertisers must be brave enough to have their messaging appear next to the stories that Australians are reading. This approach offers the most effective advertising for brands, and for Guardian Australia, we need advertisers to support more than ever to ensure our survival and continue reporting on this health crisis.”
In the UK, Newsworks, the body representing British newspaper publishers, is estimating that over-zealous digital brand safety measures around the keyword ‘coronavirus’ is going to cost the industry £50m in lost advertising revenue in the next three months at a time when its coverage is arguably needed most.
Outside of the coronavirus, LGBT+ titles have also been hit hard by keyword blocking in particular, many of the topics on their agenda by their very nature spark the defences of the blocklists.

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Experts warn of privacy risk as US uses GPS to fight coronavirus spread | Technology – Blog – 10 minute

Experts warn of privacy risk as US uses GPS to fight coronavirus spread | Technology – Blog – Tempemail.co

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A transatlantic divide on how to use location data to fight coronavirus risks highlights the lack of safeguards for Americans’ personal data, academics and data scientists have warned.
The US Centers for Disease Control and Prevention (CDC) has turned to data provided by the mobile advertising industry to analyse population movements in the midst of the pandemic.
Owing to a lack of systematic privacy protections in the US, data collected by advertising companies is often extremely detailed: companies with access to GPS location data, such as weather apps or some e-commerce sites, have been known to sell that data on for ad targeting purposes. That data provides much more granular information on the location and movement of individuals than the mobile network data received by the UK government from carriers including O2 and BT.
While both datasets track individuals at the collection level, GPS data is accurate to within five metres, according to Yves-Alexandre de Montjoye, a data scientist at Imperial College, while mobile network data is accurate to 0.1km² in city centres and much less in less dense areas – the difference between locating an individual to their street and to a specific room in their home.

Callout
callout-coronavirus

“>Additionally, legal safeguards on location data in the UK mean that the government only receives information from mobile carriers in aggregated form, which prevents individuals from being identified. “Most of the time, you don’t need to know who’s behind the phone,” said de Montjoye. “If you’re not doing contract tracing, you’re interested in aggregates: who’s been moving between London and Edinburgh, say, or between London boroughs.”
According to the ICO deputy commissioner for policy, Steve Wood, the aggregation is crucial to the legal basis on which the government has access to the data. “Generalised location data trend analysis is helping to tackle the coronavirus crisis. Where this data is properly anonymised and aggregated, it does not fall under data protection law because no individual is identified.
“In these circumstances, privacy laws are not breached as long as the appropriate safeguards are in place,” Wood added.
In contrast, the location data the CDC has acquired is pseudonmyised, but not aggregated, according to a report in the Wall Street Journal. That means that identifying data such as names have been removed from the dataset, but the data has been left in a format that allows for an individual to be followed over a period of time.
The power of such an approach is made clear in one demonstration by the data visualisation company Tectonix GEO, using location data collected by the ad industry data provider X-Mode Social. By tracking the movements of all the spring break holidayers on one beach in Florida in mid-March, Tectonix showed how a temporary failure of social distancing could theoretically spread an infection across a huge swathe of the eastern and central US.

Tectonix GEO (@TectonixGEO)
Want to see the true potential impact of ignoring social distancing? Through a partnership with @xmodesocial, we analyzed secondary locations of anonymized mobile devices that were active at a single Ft. Lauderdale beach during spring break. This is where they went across the US: pic.twitter.com/3A3ePn9Vin
March 25, 2020

But, warns de Montjoye, such data is never truly anonymous. “The original data is pseudonymised, yet it is quite easy to reidentify someone. Knowing where someone was is enough to reidentify them 95% of the time, using mobile phone data. So there’s the privacy concern: you need to process the pseudonymised data, but the pseudonymised data can be reidentified. Most of the time, if done properly, the aggregates are aggregated, and cannot be de-anonymised.”
The data scientist points to successful attempts to use location data in tracking outbreaks of malaria in Kenya or dengue in Pakistan as proof that location data has use in these situations, but warns that trust will be hurt if data collected for modelling purposes is then “surreptitiously used to crack down on individuals not respecting quarantines or kept and used for unrelated purposes”.

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Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

From Guinness genius to Netflix spoilers: the best coronavirus spec ads- Tempemail – Blog – 10 minute

As the Covid-19 pandemic continues its spread around the globe, governments, brands and communities everywhere are thinking of creative ways to encourage the public to wash their hands, stay indoors and offer a helping hand to society’s most vulnerable.
Some creative responses, however, will never see the light of day.
Over the past few weeks, the boredom induced by increasing levels of government-imposed lockdowns has sent some to the drawing board to dream up unofficial campaigns for some of the world’s best-known advertisers.
Not content with sitting at home scrolling through their phone feeds like the rest of us, ingenious students and creatives have been pulling together speculative work to promote good practice during this difficult time.
Some highlights include ads for Netflix, Guinness, and the NHS as well as a number of works submitted to One Minute Briefs and its collaboration with The Staying Inn.
While these campaigns might never get on media plans, you can see Tempemail team’s pick of the best below.
‘Spoiler Billboards’ by Brave

Featuring spoilers for Netflix original shows including Money Heist, Narcos, Love is Blind and Stranger Things, these clever ads went viral over the last week.
The idea comes from creative duo Brave, formed of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo — two friends who both attended Miami Ad School in Germany.
The concept seeks to curb the spread of the coronavirus pandemic by using the threat of spoilers to stop millenials from being tempted to socialise and encouraging them to binge on Netflix instead.
‘Travel Posters’ by Jennifer Baer

Hi. I designed some coronavirus travel posters for you. Stay the F* home. Love you all. pic.twitter.com/mzY52GFm6Z
— Jennifer Baer (@jenniferbaer) March 26, 2020

With golden beaches and lush faraway landscapes very much feeling like a thing of the past thanks to travel bans and grounded flights, California-based artist Jennifer Bear has found a way to bring travel to the masses.
Her delightful vintage-style travel posters look to inspire would-be tourists to take a dip in their bathroom or visit their houseplant instead of jet-setting.
The underlying message? ‘Stay The Fuck Home’.
‘War on Covid-19’ by James Hodson and Jason Keet
London-based creative James Hodson and Jason Keet have offered up a retro take of their own with a Kitchener-inspired series of posters to help in the fight against coronavirus.
The duo has revived some of UK’s most famous and catchy World War 1 and World War 2 slogans, rejigging them for the modern crisis.
Favourites include ‘Loose Purses Cost Nurses’ and ‘Daddy What Did YOU Do In the Coronavirus Crisis?’.
‘Let’s Party Like It’s 2020’ by Sweet & Sour Design
Creative duo Sweet & Sour design delivered this campaign in response to a challenge set last week by the One Minute Briefs community to promote virtual pub experience, ‘The Staying Inn’. The work plays on the modern trust that most people are rarely without their phone in their hand and promotes the online pub aspect with a sense of togetherness and fun. All topped off with simple, effective copy.
‘Stay At Home’ by Luke O’Reilly
Dublin creative Luke O’Reilly was crowned the winner of One Minute Briefs’ ‘Staying Inn’ competition last week with this striking piece of work.
The poster shows a pint of Guinness topped with a white sofa, atop the Covid-19 message ‘Stay At Home’.
Guinness even gave O’Reilly the credit he deserved, sharing the work on its official Instagram page. Cheers to that.
‘Avoid Face-touching’ by Char Burke
While scamping up an idea in response to another challenge from One Minute Briefs to stop people from touching their faces, Char Burke came up with this message.
Apeing the ‘Sensitive Content’ warnings typically seen on social media and news sites, her spec work instead cautions of ‘Sensory Content’ and relays the risks associated with countenance pawing.
‘Great Spot for a Pub Sprawl’ by James Pettecrew
Copywriter James Pettecrew is another creative going down the sofa route.
His One Minute Briefs entry pastiches DFS posters, offers up a turquoise sofa as the ‘Perfect Spot for a Pub Sprawl’.
‘Time to be a Lone Ranger’ by Charlotte Gray
Solitude is the message from creative Charlotte Gray, who has adapted the poster of classic movie The Lone Ranger to hammer home the importance of social distancing.
Instead of a pistol, the ranger carries a coveted basket of fruit and veg.
‘Keep Your Distance’ by Ellie Hubble
How do you ensure people stay two metres away from you? Garlic breath is the answer according to student Ellie Hubble.
In response another One Minute Briefs concept designed to promote social distancing, the creative has dreamed up a campaign (and flavour) for chewing gum brand Extra.
You can see real work from brands encouraging people to follow government guidelines on Tempemail’s Creative Works section.

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Indian AI startup creates app that alerts presence of nearby home quarantined people for Coronavirus- Tempemail – Blog – 10 minute

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The massive surge in cases of Coronavirus has created a situation where governments across the world are forced to adopt a complete lockdown approach. In many cases, in the absence of actionable information and unawareness about movement of people who are quarantined in home, there is a huge risk of a rise in infection.
There’s a need to track the movement of infected people to know how many other people might have caught this infection but this needs discretion and must protect an individual’s privacy. To resolve this, Innefu Labs has come up with an application which can keep people informed when they are near someone who is infected with Covid-19 or have been advised to be in quarantine.
Called Unmaze, the company claims that this is the world’s only rapid deployment solution that is able to provide the government workable data on the movement of people. Says Tarun Wig, Co-founder, Innefu Labs, “The app works on the basis of GPS, and gives error free data of accurate movement. App users can get informed whenever they’re near an infected person who has been advised to be in quarantine. All data remains encrypted to ensure privacy
How it works
The application is mapped with the mobile phone number of the user. It picks up the geo-location of the user and the details of the devices which came in the vicinity of the device (5 – 10 meters). In case a person is identified to be infected with corona, the administrator will enter the details on the server. The solution will subsequently pick up data from those devices and identify all the locations they went to and the other devices they came in contact with. Automatically, a notification is sent to users requesting them for self quarantine. Subsequently, the devices are regularly monitored to ensure that they are not violating the quarantine. A separate alert is sent to the administrator informing him of the areas which need to be disinfected
Globally, few countries have already started implementing this solution and using it to identify contact tracing. However, it has not been made mandatory for all users. As a result, the effectiveness may be reduced. In India, looking at the critical situation, some of the state police departments have approached the company to use the solution.

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1.5m Israelis using voluntary coronavirus monitoring app – Benchmarking Change- Tempemail – Blog – 10 minute

Around 1.5 million Israelis have downloaded a mobile app in the past week that alerts users who have crossed paths with a coronavirus patient, according to the Health Ministry, helping to improve tracking of the pandemic.
The app “HaMagen” – Hebrew for The Shield – is sparking interest from abroad with approaches from Germany, Italy, Britain, Australia and Chile so far, ministry deputy director general Morris Dorfman said Wednesday.
Under a ministry initiative, developers created the app using open-source tools so it can be quickly deployed in other countries at no cost, he told Reuters.
“The question most asked of us is not about the technology,” he said. “It’s whether people voluntarily download the app – how can you convince people to do it?”
Users’ personal and location data remain on their phones and are not available to others, so operators of the app cannot trace individuals without their knowledge.
The app allows users to decide whether to report their exposure to the coronavirus to the ministry.
In the first week, 50,000 app users reported that they have self-quarantined.
Besides Hebrew, the app is available in English, French, Arabic and Russian.
Prime Minister Benjamin Netanyahu separately has ordered the Shin Bet internal security agency to monitor the mobile phones of potential virus carriers, a move that was protested by civil rights groups.
Dorfman said government surveillance was still needed because once someone is confirmed to have the virus, officials must move quickly to find those who had contact with that person. While 17% of the population had downloaded the app, this was not enough.
“We need to make sure all Israelis have the app,” he said. After the Passover holiday ends in mid-April, the government plans to gradually start letting people return to work and it would be important for everyone have the app then, he said.
HaMagen is one of about 100 Israeli technologies deployed against the coronavirus, according to non-governmental organisation Start-Up Nation Central. Israel has reported 5,591 cases of the virus and 21 deaths.
One of the ministry’s partners for developing HaMagen is Tel Aviv-based GlobeKeeper, whose own coronavirus monitoring app SAFE will be rolled out next week in several of India’s states, CEO Dan Peleg said. “We are in talks with over 20 countries in Europe and North America,” he said.
GlobeKeeper developed a “virtual command platform” that replaces walkie-talkies with smart phones using their capabilities like GPS, Bluetooth and WiFi to measure distances between objects in real-time.
The technology is used by the Israeli government as well as governments in Europe and North America and the private sector in South Africa. 

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