Oreo debuts a clothing collection with Instagram influencers- Tempemail – Blog – 10 minute

Oreo is expanding its range from cookies to clothing with the launch of its first fashion collection, devised in collaboration with three European Instagram influencers.
Developed in partnership with creative agency Elvis ‘Oreo Twist Your Style’ is supported by promotional activity across TV, social, digital and in-store activity across 11 European markets.
Incorporating Oreo imagery, the scheme saw Samantha Faiers from the UK, Anne-Laure Mais Moreau from France and Yvonne Pferrer from Germany each create a denim jacket for the collection, which includes a range of t-shirts, bum bags and bucket hats.
Vira Ponomarenko, manager for Oreo Equity and Base, commented: “Developing this collection enables us to spark playful connections with our audience. The work plays on the fact that Oreo is more than just a cookie – it’s an icon in its own right. We’re giving Oreo fans the opportunity to win an exclusive piece of the brand they love.”
Elli Stone, creative at Elvis, added: “Oreo is a true cultural icon. We wanted to create something fresh and exciting that Oreo had never done before, but still had the cookie’s unmistakeable playful spirit at its core: a unisex fashion collection that Oreo lovers would be buzzing to get their hands on.”
The fashion drive follows a move by Oreo-owner Mondelez to crack the voice-activated e-commerce market with Amazon Alexa.

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Oreo
Oreo is a commercial brand of cookie usually consisting of two chocolate wafers with a sweet creme filling in between, and are marketed as “Chocolate Sandwich Cookies” on the package.
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Adidas smashes stereotype of perfect athletic body with all-inclusive collection- Tempemail – Blog – 10 minute

Adidas is out to smash stereotypes of the perfect fitness body type, by designing an inclusive sizing range for women all different shapes, lumps and bumps.
Inviting all women to see themselves as an athlete, each piece of the performance and streetwear collection is created to inspire the inner athlete in all women, however they choose to play. It includes style-focused activewear alongside lifestyle looks from high-performance tights to statement tracksuits.
Featuring a number of pieces available in inclusive sizing, the Ultimate Bra is available in A-G cups and the Believe This 2.0 goes from sizes 2XS to 4X.
To showcase the versatile collection Adidas has delivered ‘Reimagine Sports’ – a campaign that features Adidas Women’s athletes who are leading the way in celebration of sport for all its forms.
The campaign was created by Iris and features body-positive yoga expert, wellness entrepreneur and author, Jessamyn Stanley; world champion skier, Mikaela Shiffrin; yoga and meditation teacher, mother and author, Mae Yoshikawa; world champion, Paralympic medalist and motivational speaker, Denise Schindler; entrepreneur, writer, self-love advocate and versatile athlete, Chinae Alexander; social entrepreneur, activist, author, student and dancer, Nadya Okamoto; and psychologist, body positive activist and marathon runner, Jada Sezer.
On the launch of the all-women collection, Aimee Arana, general manager of global Training at Adidas said: “Women today are redefining what sport means to them, from dance, skiing, aerial yoga to skateboarding, women are doing it all. Movement is sport and it is about getting out and enjoying what sport can do for your body and mind. This collection was made for them. We are inviting women to get out there and play their way.”

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