Tempemail webinar: using data to exceed client expectations- Tempemail – Blog – 10 minute

Now more than ever, it’s obvious that agencies are having to meet client expectations with fewer resources than in the past. The speed with which the industry moves has accelerated, and while tech allows us to collaborate and create campaigns at lightning speed, that has also fostered an expectation that we should be doing so.
This will be the focus of a new webinar from Tempemail, in partnership with Adverity. The webinar will take place on 10 June, 11am BST, register here.
Tempemail Network and its client relationships group, alongside Adverity, will discuss the main agency marketing pain-points in the new era of media agency vs. data consulting and digital agency perspective and will be examining how agencies can manage those expectations while delivering on the promise of modern marketing.
However, each new integration of a new tool into your tech stack brings new considerations. Those challenges are especially acute for medium-sized agencies. The need to react to client briefs means that fewer resources can be allocated to each opportunity. Research demonstrates that while mid-sized agencies are receiving more pitch opportunities they are only converting those opportunities one time in three (36%).
The knowledge gap
Data and technology are frequently cited as being the solution to those challenges, both optimising existing processes and creating new paths to goals. But – as anyone who regularly works with data can attest – vast reams of information present their own barriers, particularly when that involves pulling and integrating marketing data from a large number of sources.
Beyond collecting and sorting data, the reality is that many team members’ fingerprints will eventually be on any dataset. That too, leads to organisational problems and prevents data being used to its fullest. That’s especially true if your organisation is still set up in silos, which – despite having been a buzzword for some years now – is the default and all too easy to fall back into.
The ‘knowledge gap’ within teams has historically led many marketers to fall back on the tried and true metrics of clicks and conversions which – while useful – do not give a complete view.
However, it is equally true that a connected and integrated data solution can help bridge that gap between client expectations and reality. More importantly, data-driven campaigns can deliver better ROI than those based on gut instinct alone. According to research from Zoominfo, 78% of marketers say that data-driven insights led to increased conversion and customer acquisition.
The webinar will be moderated by Tempemail Network editor, Chris Sutcliffe who will be joined by Alex Handsaker, key account manager at Adverity; Rob Francis, Wavemaker’s global data and platforms director; and Robert Gray, head of analytics, Artefact. They will examine how agencies can deliver more value to their clients with fewer resources and time. Put 10 June in your diary and register here.
Adverity is an intelligent marketing analytics platform enabling data-driven marketers to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity involved in demonstrating ROI of marketing spend.
With the help of powerful data visualizations, this vendor-agnostic, end-to-end platform uncovers real-time opportunities to fuel growth with augmented analytics. Founded in 2014, Adverity powers the marketing intelligence of some of the world’s leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, Omnicom, Barilla, JD Sports and Forbes. The company is headquartered in Vienna, and has offices in London and New York.

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IBM sees shift in client spend priorities, withdraws annual forecast – Finance- Tempemail – Blog – 10 minute

IBM’s clients have shifted priorities toward saving capital in recent weeks because of COVID-19, hitting software sales in particular, new chief executive officer Arvind Krishna said as the company withdrew its 2020 annual forecast.
The company’s shares fell about 3.3 percent in after-market trading.
Krishna said the shift to remote work is accelerating the move towards cloud services offered by IBM.
The company’s hybrid cloud offers combined management of on-premises and remote computers for clients.
Executives said most IBM customers were relatively well positioned for the pandemic and the company would continue to pay dividends.
The company posted quarterly revenue slightly lower than Wall Street expected, but beat profit targets as sales in its high-margin cloud computing business rose 19 percent.
IBM has ample free cash flow and liquidity to invest in its business and continue paying dividends, chief financial officer James Kavanaugh told Reuters.
“We’ve done many different stress tests of our business model, running multiple scenarios around the uncertainties of the duration of the health crisis, but also the rate and pace of recovery around the world”.
Kavanaugh said 70 percent of IBM’s revenue is made up by industries that are predicted to be moderately or minimally impacted by the virus outbreak, including healthcare and telecommunications.
Big Blue is the first US tech major to report quarterly results for the period ending March 31, during which the country’s economy was badly hit as the pandemic kept people indoors.
“Our near-term performance will ultimately be influenced by client buying patterns in this economic environment,” Kavanaugh said.
IBM for several years has been focused on becoming a major player in the cloud services industry, acquiring Linux maker Red Hat and selling some legacy businesses.
Revenue from the cloud business, previously headed by IBM’s new boss Krishna, rose 19 percent to US$5.4 billion in the first quarter.
Krishna took over the chief executive officer role from Ginni Rometty in April, while appointing  Bank of America’s former top technology executive Howard Boville as the new head of IBM’s cloud business.
IBM’s total revenue fell 3.4 percent to US$17.57 billion in the reported quarter, slightly below analysts’ estimates of US$17.62 billion, according to IBES data from Refinitiv.
Excluding the impact from currency and business divestitures, the company recorded a marginal growth in revenue.
Net income fell to US$1.18 billion, or US$1.31 per share, in the quarter ended March 31, from US$1.59 billion, or US$1.78 per share, a year earlier.
On an adjusted basis, the company earned US$1.84 per share, above estimates of US$1.80 per share.

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Trash mailbox: Erase or reestablish client post boxes in Exchange Online – Blog – 10 minute

Trash mailbox: Erase or reestablish client post boxes in Exchange Online. There are a few things you ought to consider before you choose to erase a client post box.
There are various types of erasures that you can do on a client letter drop and some of them won’t permit you to reestablish or recuperate the post box. This article strolls you through the erased letter box situations, and how to erase, recuperate or for all time expel a post box from Exchange Online.

Delicate Trash mailbox
A delicate erased client letter box is a post box that has been erased utilizing the Microsoft 365 administrator community or the Remove-Mailbox cmdlet in Exchange Online PowerShell, has still been in the Azure Active Directory (Azure AD) reuse receptacle for under 30 days.
A delicate erased client letter drop is a post box that has been erased in the accompanying cases:
The client letter drop’s related Azure AD client account is delicately erased (the Azure AD client object is out of degree or in the reuse canister compartment).
The client letter drop’s related Azure AD client account has been hard-erased however a Litigation Hold or an eDiscovery hold was put on the Exchange Online post box before it was erased.
The client letter drop’s related Azure AD client account has been cleansed inside the most recent 30 days, which is the maintenance length Exchange Online keeps the post box in a delicate erased state before it’s for all time cleansed and unrecoverable.
Note
On the off chance that you run the Azure cmdlet Remove-MsolUser with the – RemoveFromRecycleBin parameter so as to expel a client from the Azure AD reuse canister, it will consistently put a current Exchange Online letter drop related with the Azure AD client in a delicate erased state, as long as the client’s permit was not evacuated. In any case, on the off chance that you evacuate the client’s permit before expelling the client from the reuse canister, the client won’t go into a delicate erased client post box state.
On the off chance that in the 30-day timeframe another Azure AD client is synchronized from the first on-premises beneficiary record with the equivalent ExchangeGuid or ArchiveGuid, this will bring about an ExchangeGuid approval strife blunder.
Look at Overview of inert letter boxes in Office 365 for more information about making a latent post box by setting a Litigation Hold on a post box before erasing it.
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Ten questions with… Sarah Sproston, client services director, Space & Time- Tempemail – Blog – 10 minute

As part of Tempemail Network’s mission to share our members’ expertise with the wider world, we’re happy to present the latest in a series of our ’10 questions with…’ series, this time featuring insights from Sarah Sproston, client services director at Space & Time.
What was your first ever job?
Freeman Hardy Willis, measuring children’s feet and selling slippers to the elderly population in Surbiton on Saturday mornings when I was 15! My first media job was with Sandy Gil and Peter Jones at their previous agency, so I’ve come full circle being back in Reigate at Space & Time which feels like coming home!
Which industry buzzword annoys you most?
Reaching out and surprise and delight – shudder!
Who do you find most interesting to follow on social media?
Brene Brown for inspiration and hope. And my guilty pleasure is Jonathan Pie.
Highlight of your career (so far?)
Using my skills to support the growth of a charity close to my heart, Stripey Stork, who support families experiencing poverty.
What piece of tech can you not live without?
My iPhone. It’s in my hands almost 24/7.
Who or what did you have posters of on your bedroom wall as a teenager?
Morten Harket and Prince.
In marketing, what needs to change soon?
We need to talk more honestly to help us work more effectively as human teams. I’m bringing this ethos to Space & Time, building strong relationships with clients and supplier partners alike in order to deliver media & beyond.
What is (in your opinion) the greatest film/album/book of your life?
I read Invisible Women by Caroline Criado Perez last year and it opened my eyes to the data bias women live with every day. In most cases it is a totally unintentional bias but when the world seems to be designed around the default male, I feel it’s important to challenge this to make change happen. Ironically, the iPhone I referenced above is so large, it cannot be used by me in one hand…
What’s the best piece of advice you have ever been given?
I had the pleasure of attending an event at which Sam Conniff was speaking. Sam is author of the book, “Be more pirate”. Firstly, it was a fascinating insight into what pirates were really like, for instance, did you know they believed in same sex marriage? They were ahead of their time, they challenged the norm and wholeheartedly believed in diversity. For me, the challenge to “Be more pirate” is one I’ve really taken to heart.

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‘Intruder’ steals Clearview AI’s entire client list – Blog – 10 minute

A hot potato: As if facial recognition startup Clearview Ai did not have enough problems, it seems the company cannot sufficiently secure its data. It recently sent out a notice to customers, which are primarily law enforcement agencies, saying that its entire client list was stolen.
According to the memo obtained by The Daily Beast, an “intruder” gained “unauthorized access” to a database containing a list of customers, the number of accounts those clients had created, and the number of searches they had performed. The notice claims that Clearview’s servers, systems, and networks were not breached.
It also said that no search histories were obtained nor was the company’s cache of three billion images scraped from the internet. Clearview said it patched the vulnerability that allowed the intruder access.
Clearview AI CEO Ton-That demonstrating the technology using his own face.
“Security is Clearview’s top priority,” said Clearview attorney Tor Ekland. “Unfortunately, data breaches are part of life in the 21st century. Our servers were never accessed. We patched the flaw, and continue to work to strengthen our security.”
The facial recognition company has made waves in the online community with the way it obtains biometric data after the New York Times reported that Clearview built its database by combing the internet for photos. Several online platforms sent the startup cease and desist letters demanding a halt to the scraping of their websites for data. Google, Facebook, Twitter, and others are among the sources that the company used to gather images for its database.
Company CEO Ton-That has maintained that the company has done nothing illegal and plans to contest the demand letters in court, citing the First Amendment as justification.
Image credit: The New York Times

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Microsoft to combine Windows Client and Surface teams under product chief Panos Panay – Blog – 10 minute

What just happened? Microsoft has put its hardware and Windows Experience teams under a new single ‘Device + Windows’ unit that’ll be led by Panos Panay, the current chief product officer. With Windows Client under his supervision, Panay will take over from Joe Belfiore, Microsoft’s corporate vice president, who’ll be moving to the company’s Office group when the restructuring goes into effect on February 25.
Panos Panay has been leading Microsoft’s hardware efforts for several years now and is best known for his work on the Surface lineup of devices, which he passionately speaks about during the company’s hardware events.
Redmond has now decided to give him the reigns of the software experience underpinning those devices as well. Initially reported by ZDNet’s Mary Jo Foley, Microsoft’s internal reorganization is set to combine the Windows Experience and Surface hardware teams into a single team, which will report to Panay.
Mary also shared an excerpt from Panay’s internal email to Microsoft employees regarding his new role.

Personally I’m very excited to lead the Windows Client for Microsoft, which will help us streamline our decision-making processes, be clear on our priorities, and deliver the best end user experiences from silicon through operating systems across all Microsoft apps and service connected devices (OEMs and Surface). We believe this will make the Windows Client experience better for the entire PC ecosystem. Designing hardware and software together will enable us to do a better job on our long term Windows bets (dual screen, silicon diversity, connectivity, app platform, etc.) and having a single point of Windows Client Experience leadership driving consistent priorities and resourcing across all of Windows client will help all of us accelerate innovation and improve execution. This is such an amazing time and opportunity to bring more energy to Windows and our customers using Windows. It won’t be easy, but extending our growth will be key for our company strategy.

It’s also rumored that Panos was considering a leave of absence from Microsoft and could have ended up joining Apple. His new role, however, is certainly more empowering and would enable him to realize his vision by controlling both the software and hardware side of things.
It remains to be seen how the user experience of Windows benefits from Panos, though let’s hope that sorting out inconsistencies with Settings/Control Panel and effective implementation of the company’s Fluent Design System are some of his priorities.

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Sam Hall joins digital marketing agency Return as head of client partnerships- Tempemail – Blog – 10 minute

Sam Hall has joined digital marketing agency Return as its head of client partnerships.
She brings a wealth of industry knowledge and expertise to Return, with over 14 years experience in marketing, and a proven track record of success in digital strategy, media and client experience.
Hall joins from the global communications agency Dentsu Aegis Network where she was a board-level director at Carat working with brands including Key Group, Clydesdale Yorkshire Bank Group & John West.
In her new role, she will be overseeing and developing Return’s client relationships.
Upon joining the Manchester based office, she commented: “I’m truly excited to join the Return team. Their agility, commitment to client success, and genuine partnership approach with clients and their people alike, really sets them apart. Guy and the team are incredibly talented, and I’m looking forward to contributing towards the next phase of growth for Return and their clients.”

// Featured in this article

Return
Return was born in September 2008 with one simple aim: to maximise our clients’ return on digital.
Find out more

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9 best email marketing services you need to convert a B2B client


We decided to offer up this blog topic in two ways because there are certain variables with business to business (B2B) marketing that exist that use marketing in different ways.

Two kinds of email lists in play

One list serves as hoarding of contacts. The list may generate contacts from the use of pop-ups from your website visitors or special event and trade show sign-up sheets. Does any of this sound familiar? These people share a common interest and wish to follow your company after learning more about you. Bear in mind that they may not be anywhere ready for direct interaction, let alone conversion. You may take the compliment just the same that they have a wish to keep your company on their radar. Your marketing team keeps these contacts up-to-date on the latest news, promotions, and enlightening content. This practice is maintained to string along your contacts’ interest until they are ready to act. If your company’s cost of goods and services are expensive, don’t expect conversions from this kind of email marketing. The journey is one of patience. Instead, the objective is to hold their interest enough to stay connected by making visits to your website for blogs and announcements on cue, thanks to email marketing. That way when they are ready for your product or service, they know exactly where to start.

The misconception is that the mass hoarded list is the end-all-be-all list of all email marketing. This assumption is mistaken because the next example is of greater importance.

The second list is made up of active contacts making their way through the funnel. These particular contacts, however, require targeted emails to their needs and business at a carefully timed frequency to guide them through the conversion funnel. Your sales team grooms this list through a Customer Relationship Management (CRM) program. In the CRM, sales professionals track their contacts and engagements with their prospects and customers through the point of conversion and beyond for retention.

Which tools to use?

If your contact lists are small, you may be successful for a while keeping up with all marketing efforts through one program. As your list grows, you find yourself delegating the mass-marketing to another marketing team while Sales focuses on those concentrated in the sales funnel through the CRM. When you reach this volume, different programs may serve those distinct purposes of your contact lists.

Mass email marketing

This list is to benefit your mass-marketing efforts for those collected contacts along your path.

Constant Contact

This company is a favorite email service provider for businesses just getting their feet wet with email marketing. One exceptional quality that puts them above the rest is their fantastic customer support. You can get all the help you need from their live chat, emails, discussion forums, and a vast library of resources.

Sendinblue

We rate this as an excellent bulk email service for absolute beginners. Their intuitive drag and drop platform makes it easy for the most novice user to jump in and start creating right away. Sendinblue also offers short message service (SMS) marketing as a separate offer. One unique quality with Sendinblue is that there are no subscriptions. Pricing is based on the number of emails sent with no contact volume limits.

Drip

We like Drip for its email marketing automation for E-commerce business. Not only can you customize messages based on website visitor behaviors (cart abandonment, clicks, returning visitors, etc.), but you can implement more integrations such as text, social, and more, customized to your workflow.

AWeber

This brand is one of the more popular lead generation services because it’s easy, and it’s affordable. AWeber is also easily integrated with your WordPress website, opt-in builder, and landing page builder.

MailerLite

If you’re starting with email marketing and your budget is tight, MailerLite allows you to build your list for free until you grow to 1000 subscribers.

Mailchimp

While Mailchimp’s claim to fame is mass emailing and flexible integration, not as many of its subscribers utilizing its other marketing tools on the platform. Some significant updates have arrived in May, so if you’ve not taken a peek recently, visit their site today.

CRM and Sales tools

Keep in mind that these tools also have email marketing functionality so that they may work splendidly for email campaigns. These tools and their built-in features are distinctively useful for Sales teams, however a bit overkill in features for a Marketing team that would find more value in the mass email marketing tools.

Keap

If you’ve heard of Infusionsoft (also built by Keap) think of Keap of a simpler version of that tool. This all-in-one tool for CRM, sales, and marketing automation enable you to organize your client information and syncs with Gmail and Outlook to manage it all in one place. In addition to great-looking emails, Keap also features templates for proposals, estimates, invoices, and payments, to name a few.

AutoPilot

Just like the email marketing tools, AutoPilot is intuitive and easy to create with drag and drop platform for the email editor.

An added feature that your sales team will love is AutoPilot’s collaborative tools that enable your team to work together. The annotate & collaborate feature allows your team to mark up a customer journey and engage the group for feedback. Work is easily shared so everyone remains informed with each campaign.

GetResponse

Talk about versatility! GetResponse is about as close as you can get to an all-in-one solution. Along with marketing and automation, add CRM, landing pages and a webinar solution to boot! If you weren’t already impressed enough, the service is available in 20 different languages. There are over 500 built-in templates and direct integration with Shutterstock for creative options.

Each of these services includes a library of templates to choose from for your email creations, but your options don’t have to stop there on these and many other platforms. If you seek an original look that stands as a statement on its own and is perfectly in-sync with your specific branding, that’s where MailBakery is at your service. Have you got a design that you are ready to bring to life? Your first coding is free as a way that we can offer you a taste of our dazzling delights. What have you got to lose? Let’s get baking!