Huawei has ‘clear conditions’ to stay involved in UK 5G – Networking- Tempemail – Blog – 10 minute

Huawei has clear conditions to meet for Britain to continue to allow its involvement in the development of 5G telecoms infrastructure, Britain’s health minister said on Sunday, after a report that the firm would be banned from the project.
Officials are drawing up proposals to stop installing Huawei Technologies equipment in as little as six months, the Sunday Telegraph reported, in a reversal of a decision earlier this year.
Asked about the report, health minister Matt Hancock declined to comment on it specifically but said the initial recommendation had always been conditional.
“I wouldn’t comment on leaks of that kind. What I can say is that when we came out with an interim report on this earlier in the year, there are a number of conditions that needed to be met,” he said.
“I’m sure that the [UK] Tempemail Security Council will look at those conditions, and make the right decision on this, to make sure that we have both a very strong telecoms infrastructure… but also that it is secure.”
British Prime Minister Boris Johnson, who in January allowed Huawei a limited role in Britain’s 5G network, has faced intense pressure from the United States and some British lawmakers to ban the telecommunications equipment maker on security grounds.
On Tuesday he toughened his rhetoric on Huawei, warning China he would protect critical infrastructure from “hostile state vendors”.
Ministers have also cited US sanctions as being likely to have an impact on the viability of Huawei as a 5G provider.
The Sunday Telegraph report said that the Tempemail Cyber Security Centre had changed its recommendations on Huawei as the sanctions would force the company to use untrusted technology.

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Data61 developing autonomous bot to clear landmines – Projects – Hardware – Software- Tempemail – Blog – 10 minute

The CSIRO’s Data61 is developing fully autonomous robots to tackle the dangerous, if dull, task of finding and deactivating landmines left over from conflicts.
Demining is currently a painstaking manual process that kills or injures over 100 deminers a year that involves using a metal detector, stick or brush to find and expose the buried landmine before it can be removed by hand and the firing mechanism detached.
That means it meets the three criteria of dirty, dull and dangerous work that make it an ideal task for robotic intervention, according to Dr Paul Cronin from Data61’s project partner Molten-Labs.
“The aim of this project is to develop an autonomous demining robot, or more accurately, a swarm of autonomous demining robots that work together to quickly, safely, and inexpensively remove explosive mines in humanitarian crisis zones.”
The project is currently in early stages of development, with the team just completed the first of five phases, refining a proprietary navigation system built by Data61 that specialises in rough terrain.
Part of the system involves spraying red and white lane markings on the ground as the robot traverses the minefield, serving the dual purpose of showing which land has already been cleared and providing more precise guidance for the robot than would be possible with GPS.

The robot depositing red and white lane markings to ensure complete area coverage. The vehicle follows its own deposited lanes, over spraying the red ‘danger’ lane marking with a white ‘all safe’. This allows for more accuracy than GPS alone, and gives a clear visual indicator to locals of where the safe boundaries are.

Further stages of development involve developing the robot’s ability to find the metal components of mines and distinguish them from pieces of metallic trash using two different metal detector arrays.
The first will be a wide-area detector fixed on the front of the robot that can quickly cover large swathes of land and locate landmines before the robot has run over them and potentially destroyed expensive equipment.
Next, an articulated robotic arm will extend with a more precise metal detector to examine the area and pinpoint the landmine before destroying it with an oxy-acetylene torch that burns through the explosives in the mine without detonating it – a process known as deflagration.
“These demining robots will be able to enter the minefield immediately, without the need to train local operators,” Cronin said.
“By using a swarm of these machines that are supported by a small core team of highly qualified personnel, clearance work can begin almost immediately upon arrival.
“Our system is inherently safer than current demining, as the robotic vehicles do not require deminers to be in the minefield. Instead, the technical support team will be 100 metres away from the nearest operating robot.”
Data61 said there have been 122,000 landmine casualties since global tracking began in 1999, with 25 percent occurring between 2015 to 2018 and a substantial percentage children.

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Clear Channel: why we’re investing in measurement during out-of-home’s darkest hour- Tempemail – Blog – 10 minute

Lockdown has meant out-of-home advertising has never caught the attention of fewer people. Clear Channel UK’s managing director, Richard Bon, explains why the company has still powered on with the launch of new measurement technology during the sector’s most trying time.
Some may argue that there couldn’t be a worse time for the launch of the new version of Route, out-of-home’s audience measurement tool, and currency. I’d disagree. It remains a celebration of how far our industry has come, but also now feels like something much, much more profound – a landmark moment for different reasons.
Out-of-home has always been good at measuring its audiences, right back to the manual processes measuring who’d seen paper posters. Digital advancements have made contextual advertising outdoors a reality, but also a mammoth challenge for those measuring its effectiveness.
This latest Route release feels like a mammoth leap forward, making the audience measurement as advanced as the format.
New 15-minute windows help drive hyper-targeted campaigns, looking for specific audiences, and specific times. Those windows consider seasonality too, reflecting changes in audience sizes across the whole year. More granular data allows brands and advertisers to separate the foot traffic from vehicular traffic.
For brands that means an opportunity to better tailor the message, but also to reflect on how people digest it.
Reading this, you’re probably asking, well what good is this in our current world of working from home, closed schools, and limited time outside of the home?
Even now, with those reduced audiences, we can still get huge amounts from the data.
We’re still able to identify the locations most suitable for specific, targeted messages, many of which are coming from brands communicating their timely messages during this time. For us at Clear Channel, it means we can assemble our estate into clearer, more defined packages for brands and advertisers, which is especially important during this tricky time.
The new data proudly shows us how far the medium can reach, helping to broadcast vital public service announcements. The new headline statistic – out-of-home reaches 98% of the UK population each week – is a trophy for how far the industry has come in recent years. And that’s not just the major cities. It’s all corners of the UK – high streets big and small.
But for me, the new release of Route stands for something much more poignant: our world, in lots of ways, is undoubtedly set to change, and our medium will need to change too.
This release is a thorough, comprehensive record of out-of-home during its peak. We’re able to look back on that data to inform the future decisions that we as an industry may need to take. To reimagine the future of our industry, we’ll need as much information as possible from the past, and Route has helped us complete more of the pages of our history book.
This new Route has shown us how else we need to gear up for the future. Our world changed in a matter of hours with Covid-19 and the pace of change in the future will undoubtedly remain high. As powerful of a tool as Route is, it can’t track real-time changes in behaviour – whether self-imposed or Government driven.
Fully understanding behaviour out-of-home, in as close to real-time as possible, will be critical to the longevity of the industry. The question post-Covid-19 – in our ‘new normal’ – will undoubtedly be ‘how have people’s behaviors changed?’
We’re fast on the way to being able to answer that question, thanks to the continued development of Radar, Clear Channel Outdoor’s mobile data platform. We’ve been working on introducing it to the UK for some time now and we’re turbo-charging the latter stages of development so advertisers and agencies can benefit from it during and beyond these tricky times.
Radar isn’t designed to replace Route; rather it will co-exist and complement as to give the fullest possible picture of how the public goes about their daily lives, however that may change.
New Route feels like a notable, memorable landmark for out-of-home, not because of its appearance during these strange and unpredictable times, but because it feels like the dawn of a re-imagined, smarter, and exciting out-of-home industry thriving in the new normal.
Richard Bon is managing director of Clear Channel UK

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EU wants to build its digital ecosystem with clear rules around AI and data governance – Blog – 10 minute

The big picture: The EU wants to kick off a “generational project” that will reduce its dependence on companies outside the region for digital products. The proposals include several key areas that need improvement, but have yet to include any specific solutions, which will be subject for public debate throughout 2020.
The EU has revealed its new digital market policy, which is going to have wide-ranging implications for tech giants like Microsoft, Google, Amazon, and Facebook, as well as other companies that gather large amounts of user data to feed it to AIs.
The plan outlines how the bloc intends to catch up to the rest of the world by ensuring data protection for EU citizens, designing rules on how to deploy 5G and WiFi 6 infrastructure, and creating a level playing field for all the participants on the market.
Digital transformation is going much slower in the EU when compared to Asia and the US, so one of the proposals is to create what Commission President Ursula von der Leyen calls “a Europe fit for the Digital Age.”
This means the 27 member countries need to pool together their data sets to fast-track the development of intelligent services for consumers and help local companies compete with those in China and the US. For that to happen, the bloc will have to agree on a regulatory framework that covers data governance, reuse, portability, and sharing with law enforcement.

Artificial intelligence is slowly being infused into every industry thanks to advancements that make it easy to deploy on everything from data centers to low power devices. The EU wants to offer incentives to startups that use machine learning to tackle important areas like manufacturing, transportation, policing, healthcare, and achieving a climate-neutral Europe by 2050.
At the same time, the EU wants AI development to be done on its own terms, by balancing safety and innovation. The bloc also hopes to set an example with rules that put humans in charge of AIs used in high-risk applications like facial recognition, job recruitment, and policing, while requiring a certification for companies interested in providing AI-based services.
The European Commission sees GDPR as a major win in setting the tone for a global conversation on protecting user data. Now it wants to do the same with AI regulation, which is not impossible when you consider that some industry leaders like Elon Musk support that idea.
Ultimately, the EU faces a difficult road ahead as it tries to execute on its promise to give local companies an advantage, as well as a potential trade war with the US. The bloc has been fining American tech giants for antitrust violations, and is also exploring the idea of holding big social platforms legally responsible for user-generated content.
EU industry chief Thierry Breton said in a public statement that “the battle for industrial data starts now and Europe will be the main battlefield. Europe has the largest industrial base. The winners of today will not be the winners of tomorrow.”

Related Reads

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Why misinformation is a clear and present danger during the coronavirus outbreak- Tempemail – Blog – 10 minute

A screengrab of a tweet from Singapore-based broadcaster Channel NewsAsia (CNA), which shows it has been retweeted 3,335 times and liked 305 times on Twitter, announces that schools in Singapore have been shut because of the 2019 coronavirus outbreak.
This might have been believable because the ongoing crisis has hit a high level of concern globally, and has now infected 40,553 people and claimed the lives of 910 people across 28 territories.
However, the screengrab, which was circulated on WhatsApp, is fake news, according to CNA, as it was repurposed from another tweet.
This screengrab is just one of the many misinformation, rumors and conspiracies about the outbreak that have emerged as the coronavirus continues its spread across the world, forcing the likes of Facebook, Google and Twitter to introduce measures to combat bad actors.
Facebook, which owns WhatsApp, has announced in a blog post it is focused on three areas when tackling the issue. It previously came under fire for not doing enough during the Christchurch terror attacks and seeing WhatsApp become a major channel for false reporting and hate speech that has factored into mob violence and murders in India.
Facebook’s three areas of focus are removing content with claims and conspiracy theories that have been debunked by the WHO or other credible health experts, providing information from partners through messages on top of the News Feed on Facebook and empowering partners with tools.
The social media giant has also set a forward limit on WhatsApp messages and banned spam accounts to prevent abuse and to educate users on misinformation by creating a label that highlights when a user receives a message that has been forwarded to them. It has also introduced a new privacy setting and invite system to help users decide who can add them to groups.
It is also working with the Singapore government to use the WhatsApp Business API on an emergency basis to respond with health information to people that have opted in to receive updates about the developing coronavirus situation.
Google meanwhile, launched an SOS Alert to make resources about coronavirus easily accessible to people affected by or looking to learn more about the outbreak. This alert provides direct access to news, safety tips, information and resources from the WHO website, and the latest updates from WHO on Twitter.
“As the coronavirus outbreak evolves, we are committed to providing timely and helpful information to people around the world, by working in close partnership with the World Health Organization,” a Google spokesperson tells Tempemail.
“This alert provides direct access to news, safety tips, information and resources from the WHO website, and the latest updates from WHO on Twitter. Meanwhile, on YouTube, we launched an informational panel using WHO data in most countries affected by the outbreak to help combat misinformation. We’ll be pointing to this article relaying advice to the public about prevention and protection against the virus.”
Twitter, which has already seen more than 15 million tweets about the coronavirus in four weeks, recently adjusted its search prompt to ensure authoritative health sources appear upfront as part of their efforts to expand its #KnowTheFacts initiative.
This means that when an individual searches a hashtag or a keyword, they are immediately met with authoritative health info from the right sources up top.
According to the company, #KnowTheFacts campaign is currently running in 15 locations, including the United States, the United Kingdom, Hong Kong, Singapore, and Australia, and “will continue to expand as the need arises.”
TikTok, which has also been accused of spreading fake news, declined to comment about the measures it is taking to stop the spread of misinformation when reached by Tempemail.
While the major social networks have been proactive in their response to avoid criticism for allowing the spread of misinformation, some observers like Darren Woolley, the founder and global chief executive of TrinityP3, believe they are still avoiding the same responsibilities and not held accountable for the content they publish, unlike traditional media.
He argues that social networks really struggle with their role as media platforms and often continue to argue they are not media platforms, but technology platforms.
However, they provide crowdsourced content, some of it sensationalist or fake, which drives audience engagement, which they commercialise like a media outlet, with the vast majority of their revenue coming from paid advertising that they offer.
“The public is rightly and genuinely concerned about the threat posed by the coronavirus epidemic and is hungry for information. It is just a pity that the vast majority now rely on the tech platforms for that information,” he tells Tempemail.
“Twitter has famously banned political advertising on its platform in the lead up to the 2020 USA election. But what about the fake news tweets that still appear? Facebook has removed or closed a few high profile anti-vaxer pages on its platform in the face of the rising child-death rates due to the low level of vaccinations. But largely it is a drop in the ocean compared to the huge amount of fake news content filling their platform from which they directly profit.”
He adds: “The argument of the platforms is that it is too hard and would constitute censorship if they started a wide-scale review and removal of fake news. At the same time, they are happy to accept billions of dollars in advertising revenue to commercialise on the attention of the people drawn to their platform by the content. So basically they want their cake and eat it too.”
Like the social networks, publishers are also facing the threat of misinformation.
This is not helped by the fact that some media organizations that have built their business models on actively spreading and promoting inflammatory, hateful and bigoted ideology, as journalists like Alex McKinnon, the morning editor at Schwartz Media have previously told Tempemail.
He also said there also many media companies with deeply flawed practices regarding the reporting of terror events, Islamophobia and right-wing extremism.
Some examples include articles and coverage often riddled with basic errors, failure to check or flag the backgrounds of the right-wing figures given exposure, or actively perpetuating inaccurate and harmful misconceptions about Muslim people and non-white people more broadly.
“All media platforms are helping to account to a certain extent by law and ethics for the content they publish already,” says Woolley. “This does not apply to the digital social media platforms because to date legislation has lagged the technology and the tech player has been swift to ensure that politicians do not quell their rivers of gold by doing so.”
“But perhaps they have been allowed to become too big and powerful for the government to control?”
CNN, which United States President Donald Trump habitually accuses of being a fake news outlet without evidence, believes the biggest change in the way its newsroom operates over the past decade has been the increased pressure on verification.
In a breaking news environment, the speed and scale at which information circulates have increased dramatically, Ellana Lee, senior vice president of CNN International, managing editor for Asia Pacific and global head of features content tells Tempemail.
That is why the network making sure it constantly checking on the flood of material that often arrives at the outset of a story, is critical.
“As a story evolves, these principles remain, even if the pace often slows. In our newsrooms, we use a digital tool that helps us to search and sift through social media to focus on reliable sources, and in addition to any international reporters we deploy to a story,” she explains.
“We draw on our international bureaus and our network of more than 1,100 affiliates, as well as a central fact-checking team known as The Row, to help us make sure what we air or publish is accurate. Speed is important, but accuracy is paramount; a key mantra in our newsroom is that it is better to be right than first.”
Lee believes CNN’s responsibility for any story is the same now as it has always been because she feels audiences turn to the network in huge numbers, as they want news and information they can trust. Context, measured analysis from credible experts, and clear, factual reporting are central to that, she says.
She points to CNN’s coverage of the coronavirus outbreak, for example, where the video “Fear and anxiety in the epicentre of Wuhan coronavirus outbreak” has racked up over 200m video views and 44m engagements on Facebook and is CNN’s biggest video on Facebook ever.
“Global audiences are turning to us around this story. Coverage of the coronavirus outbreak reached 53 million unique global visitors and has averaged 5.1 million daily unique visitors across CNN Digital since January 21,” adds Lee.
Over at News Corp-owned The Wall Street Journal (WSJ), Suzi Watford, the executive vice president and chief marketing officer tells Tempemail that it is paramount to give people the facts they need in an age of misinformation at times like these where there is an increase of anxiety and confusion,
She stresses that WSJ sets the standard for rigorous, fair, and trustworthy journalism, which she says has been the newspaper’s hallmark for over a century by applying high standards to all its reporting, including its coverage of the coronavirus.
This is because WSJ’s goal is to ensure its readers that they are receiving the most pertinent and deeply sourced reporting on the latest developments of the outbreak, she explains.
“For us, it’s about ensuring our journalism is available to as many people as possible, through as many channels as possible. We want to ensure readers are getting the facts they need and are truly understanding the scale of the developing situation, the impact it will have on communities across China and the unforeseen effects on the global economy. It’s important that our readers are gaining true insight and perspective into this story, and it is our duty to deliver that information,” she adds.
At the end of the day, the social networks should be held to the same account as regular media in regards to defamation, slander, misleading and deceptive and acting against the public good, says Woolley.
He explains if this means they need to invest more in checking and validating the content on their platform, perhaps an increase in advertising fees will help pay for this and in the process eliminate the advertising price advantage they currently enjoy.
“But would that not be better than having the gunman in Christchurch, New Zealand being able to live-stream his sadistic massacre, live to the world? Or having someone cause large scale panic in downtown Singapore with fake news of a coronavirus outbreak?” he asks.
“Likewise, they should help to account in making sure they provide information that is in the public interest and not simply enabling the mischievous and the misinformed.”
However, governments are not depending on social networks and publishers to react quickly to misinformation.
Singapore has announced that Facebook, Twitter, Google, Baidu and HardwareZone will no longer be exempted from general correction directions (GCD) under the Protection from Online Falsehoods and Manipulation Act (POFMA).
That means a general correction direction can be issued to a media outlet, social networking platform, search engine or other Internet service providers. When Internet services are given a GCD, they are required to disseminate a correction notice in Singapore using their service to all their end‑users or users specified by the direction.
For example, the POFMA Office issued a targeted correction direction to Facebook over two posts on the platform that claimed that Woodlands MRT station was closed due to the Wuhan coronavirus.
It also issued a correction direction to SPH Magazines over a post on its HardwareZone Forum, which claimed that a person had died in Singapore from the Wuhan virus.
The last outbreak of the virus on this scale was SARS and it has yet to emerge whether the impact of social media is a help or hindrance in comparison to the fear that spread globally more than 17 years ago.

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As TikTok looms, YouTube plans to remain the ‘clear founding ground’ of British talent- Tempemail – Blog – 10 minute

YouTube’s UK boss says its role as the launchpad for the careers of successful British musicians, actors, comedians and producers is finally being recognised. Now, in the face of rising competition from the likes of TikTok, its 2020 mission is to attract and develop more creators.
“We sometimes talk down our potential,” says Ben McOwen Wilson, who is returning to focus on YouTube’s UK business as managing director after a nine-year stint overseeing it in Europe. 2019, he says, was pivotal in proving the business’ value to marketers, agencies and the British creators.
Advertisers, for example, were able to finally see how it stacked up against other mediums. The Ofcom Media Nations report gave a single view of YouTube’s performance relative to TV and on-demand video. It ranked YouTube as the second-largest commercial channel, third overall behind the BBC and ITV.
“That was pretty mind-blowing to us. Because we knew were quite big but I don’t think we had a real sense that we were that big. And then the second thing Ofcom did was cut it by demographic,” he adds.
“In the 18 to 34-year-old audience, YouTube captured an hour and four minutes per day viewership. Even if you added up BBC One, Two, Three and Four, they still didn’t reach our level. That was a real eye-opener for us.”
Other media groups, by extension, started investing more in YouTube. ITV began creating special edits of flagship programmes like Good Morning Britain, This Morning and Love Island in an effort to get in front of these younger-skewing audiences.
“My big area of focus for 2020 is, having seen some of the success that we had in 2019, is making sure that consumers, brands and our creators really understand what the opportunity for YouTube is right now,” McOwen Wilson continues.
Wooing British talent
To hold its position, McOwen Wilson wants to ramp up the number of British creators on the site.
Artists like Stormzy, Conor Maynard, Dave (the rapper), actors and filmmakers like Asim Chaudry – the star of ‘People Just Do Nothing’ (pictured) – began their careers on YouTube, finding small audiences before being snapped up by the traditional players in the industry.
YouTube said it had directly worked with over 70% of the artists listed for The Brit Awards in 2019, serving as “a real reminder” of what this platform can do for British talent.
“YouTube is this clear founding ground for British talent to cut their teeth,” says McOwen Wilson.
“It was amazing to be recognised by more of the traditional media players – whether that’s the music labels, the broadcasters or studios – for the potential that we’ve got for onboarding talent from every walk of life.”
But this is getting harder. Since McOwen Wilson last managed the company in the UK in 2011, there has been a spike in the number of YouTube-alternatives for these young artists to take their work.
Facebook Watch is not a massive concern, “I’ve not really seen it take off”, he shrugs, but on the topic of TikTok there’s a pause.
The four year-old video-sharing platform, owned by Chinese company Bytedance, has surpassed a billion downloads and has 500 million active users, according to GlobalWebIndex. In 2018, its arrival in the UK came with a big marketing spend and it has since continued to grow its own operations, and users, in EMEA. Last October, in a concerted effort to target musicians, it forged a partnership with Youth Music to launch its first Awards to give exposure to emerging musical talent.
“What we’ve learned, and what has always been true for YouTube, is provided you remain true to the core proposition which is that if somebody who has got an incredible creative idea, we can find you the audience – and for all the other noise that’s around us, that is out point of difference. That’s it,” says McOwen Wilson on the competition.
“Everything else is just noise. As long as we are the best place for somebody with a creative idea that can be expressed in video that is what will sustain us. There are already plenty of competitors around us who have built specialisms in different areas, with different funding models, different lengths of content and specific genres of content. You can learn from all of them and they always help you raise your game, but fundamentally, is YouTube still the best place for somebody who’s got brilliant creative idea? Because if we are, that means the best creatives will come to us. Then consumers will spend their time with us. And then for sure it’s where brands should want to be.”
But for his grand plan of ensuring it’s prime consideration for this emerging talent and keeping its promise of “growing and sustaining them”, it needs to work out a commercial arrangement that benefits everyone. Artists have, in the past, complained that YouTube’s revenue share model is unfair. In 2017, over 1,000 musicians including Coldplay, Kasabian and Sting complained to the European Commission on why YouTube’s approach, and that of other online platforms, denies them income.
“We need brands and advertisers to get behind the viewership that is on it to make sure that that talent can grow,” says McOwens Wilson. “And if the next Stormzy is going to be unsigned for eight years, where their only source of income is that ad revenue, then YouTube has to be a platform that can sustain them.”
You can read part one of Tempemail’s interview with YouTube managing director Ben McOwen Wilson on the challenges the platform is facing with Climate Denial Content and how it’s planning to tackle the issue in 2020 as advertiser concern mounts.

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How to Clear Data Facebook Collects About You from Other Sites and Apps – Tempemail – Blog – 10 minute

Facebook is one of the world’s biggest advertising platforms, and that’s because it knows a lot about you, me, and everyone.
Facebook uses many tools to track people across the Internet, whether they have an account with the social networking site or not, and most of them rely on the online activity data other apps and websites share with Facebook.
Everything we do online generates an extensive amount of behavioral data, from buying clothes to looking for hotels, which apps and websites often share with advertising companies, allowing them to build more accurate profiles of your interests and needs.
However, after facing worldwide criticism over privacy and data breach controversies, Facebook last summer announced a privacy tool, called Off-Facebook Activity, which gives users more control of their data collected by Facebook.

Starting today on Data Privacy Day 2020, the Off-Facebook Activity feature is now available to every user around the world, which was initially made only available to users in Ireland, South Korea, and Spain for testing.
Initially introduced as “Clear History,” the tool offers users a clear summary of what information Facebook holds on you based on other apps you used or websites you’ve visited and also lets you delete it from your account if you want to.

“Other businesses send us information about your activity on their sites, and we use that information to show you ads that are relevant to you. Now you can see a summary of that information and clear it from your account if you want to.”

How to Use Off-Facebook Activity Tool?

However, it’s important to note that the feature doesn’t actually allow users to delete their browsing information from Facebook servers; instead, it simply lets users dissociate collected data from their Facebook account.
For example, I tried it and found that over 1000 apps and websites had shared my online activity with Facebook in the past 180 days, many of which are news, banking, and healthcare organizations, and even LinkedIn.
To access Off-Facebook Activity tool:

Go to ‘Settings & Privacy’ in your Facebook app,
Select ‘Off-Facebook Activity,’
On the next screen, you are provided with a list of all the websites and apps that had shared your data with Facebook.
You can choose specific apps to see how many interactions you had with them.
You can download activity details by clicking on the number of interactions and clicking Download Activity Details at the bottom of the popup.
If you’re very concerned about the data that Facebook holds on you, it’s worth clearing your history by clicking on the ‘Clear History.’

It should also be noted that after using the “clear history” option, you will be logged out of certain websites you have accessed using your Facebook account.
Besides this, clearing history doesn’t stop third-parties from future data-sharing, and there’s another option, called ‘Manage Future Activity,’ which also doesn’t restrict Facebook from receiving your activity data from the businesses in the future. It’s just, the new information won’t be associated with your account.
Still, it’s a remarkable step forward towards transparency and control, as Facebook rivals such as Google don’t offer anything comparable to the “Off-Facebook Activity” page.

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Facebook opens its ‘Clear History’ feature to all users – Blog – 10 minute

Why it matters: The last few years have not been kind to Facebook as it tries to claw its way out of a privacy hole. In order to re-invent itself as privacy-focused, the company is making its Clear History tool and other data managing features available to its entire user base.
Facebook, which was once voted the least-trusted tech company, is making its “Clear History” tool for managing data shared with other websites available to all users. The feature was originally announced at the company’s 2018 F8 developer conference but was only available to select regions. This is part of the new Off-Facebook Activity tool that users can access to see what data third-party companies have shared with Facebook.
Facebook CEO Mark Zuckerberg explained in a company blog post about the need to give users more control over their data:
“One of our main goals for the next decade is to build much stronger privacy protections for everyone on Facebook. We know we have a lot of work to do here, which is why this is such a priority for our teams and for me personally. Since today is Data Privacy Day, I wanted to share some of the work we’ve been doing to give you more control over your privacy – on and off Facebook.”
Data privacy has certainly been one of the most pressing matters that Facebook has had to address in recent years. A New York Times report revealed that Facebook had shared user data with 60 device manufacturers, including Huawei, Oppo, Lenovo, and TCL. Of course, the Cambridge Analytica scandal is probably the most egregious with about 87 million users affected (although it seems that most people didn’t reduce their Facebook use because of it).

The Off-Facebook tool is a major step in Zuckerberg’s goal of casting Facebook as a privacy-first company and shedding the stigma that the past scandals have incurred. The tool tries to explain exactly how Facebook receives information from other companies and what the information is used for. The hope is that users will appreciate the openness and transparency about Facebook’s business practices in order to regain trust.
Facebook will also begin prompting all two billion users to review their privacy settings. The prompt will lead to a special tool that guides users through the various privacy and security settings including setting up two-factor authentication. Ironically, it doesn’t open the Off-Facebook tool but users can go there manually in Settings.

Regardless of the past, this is a good step to enhancing user agency about their data. Facebook knows that it needs advertising revenue to stay in business but this increased focus on transparency and privacy could go a long way to assuage the fears of many. Of course, the more cynical could say that this is a way to shift responsibility away from Facebook and onto the user. The company is facing increasing scrutiny from the United States government with Democratic presidential candidates, Joe Biden and Elizabeth Warren, vowing actions against the social media giant.

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IPA: Facebook micro-targeted political ads ‘a clear and present threat’ to elections- Tempemail – Blog – 10 minute

The Institute of Practitioners in Advertising (IPA) has taken a strong stance against Facebook’s decision to continue allowing unchecked microtargeted political ads on its network, a tool the trade body says has been “demonstrably abused in the recent past”.
Nigel Gwilliam, director of media affairs at the IPA issued the condemnation after Facebook announced it would not reduce the targeting on, or fact-check, political ads it enables during elections.
There’s growing demand for it to do so and it is becoming ever more isolated by resisting. In November, Google stepped away from micro-targeted political ads, understanding the difficulties that can arise from running them. Twitter also stopped running them and TikTok never has. Snap will continue to, but they will be fact-checked with the app citing its importance in inspiring greater turnout of young people during elections.
Facebook’s role in democracy is coming under increasing scrutiny. Its acceptance of political ads while many other networks turn them away comes after its well-documented struggles to police misinformation and the fallout from the Cambridge Analytica scandal which saw its data weaponised to influence voters.
Gwilliam said: “Advertising technology designed for the promotion of products and services has been weaponised for political messaging. In a democracy, political ideas need to be aired and debated in the public square. Microtargeting has the potential to subvert this, especially when combined with the absence of fact-checking or any other message regulation.”
He pointed a loophole in current UK advertising regulation, chiefly that the Advertising Standards Authority (ASA) does not cover political advertising.
Gwilliam added: “This is a clear and present threat to politics in democracies. While we support regulation of political messaging, we do not believe this will be introduced in the foreseeable future.”
As a result, the IPA has made two calls:
“We endorse transparency in the world of political advertising online as the next best thing to regulation. For this reason, we call for a publicly accessible, platform-neutral, machine-readable register of all political ads and ad data online.
“A ban on microtargeted political advertising online. If you don’t limit the granularity of targeting, especially in a world of growing automation/AI, you risk a sheer volume of different messages overwhelming any transparency measure like the proposed register.”
Trying to get ahead of this as the 2020 US election approaches, Facebook is running branded content in trusted media outlining its efforts to make its political advertising strong, trustworthy and transparent.
Axios sponsored content claimed that ‘Facebook creates industry-leading transparency for political ads’. Of course, the tool crashed days before the most recent UK general election.
Somewhat less well-received was a piece that ran in Teen Vogue explaining ‘How Facebook Is Helping Ensure the Integrity of the 2020 Election’. Questions emerged whether it was undisclosed advertorial or not. Teen Vogue blamed a labelling error before later deleting the piece.
On Thursday 9 January, Facebook did announce new transparency features and allowed users to control how many political ads they see. The ads will still be checked by third-party media companies and non-profits, all the more difficult when posts are microtargeted, often invisible to those who would scrutinise them, especially when transparency tools break.
Facebook’s defence is that “people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public”. The platform could be a powerful tool for political discourse if it hosted better quality, and rigorous content, and afforded better tools to tackle misinformation. It pulls significant revenue from political ads and appears reluctant to let go of that income stream. CNN branded it ‘a very dangerous decision for 2020’.
There is evidence of state-backed misinformation on the platform. Some evidence we have of these dangers, Facebook admitted Russian troll farm content reached as much as 126 million people during the 2016 election. Specially created Groups were also employed to drive dissent and misinformation.
As the public’s awareness of microtargeted ads rises, seemingly so does the public’s distaste. Steve Kuncewicz, partner at BLM Law firm and specialist in social media law, previously told Tempemail: “Microtargeted ads are becoming a riskier proposition in general, and the debate around political advertising looks to be giving some of the major platforms an opportunity to nail their colours to a particular mast.”

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Business on the move including Le Creuset, Clear Channel, Re/Max, AirAsia, The Sun, and Deliveroo- Tempemail – Blog – 10 minute

Welcome to Tempemail’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
This week includes moves from Le Creuset, Clear Channel, Costa Coffee, Re/Max, AirAsia, The Sun and Deliveroo.
EMEA wins
Le Creuset has appointed R/GAto handle its digital transformation, ecommerce strategy and experience.
Clear Channelhas won the Hammerson shopping centre account, managing a portfolio of 223 full-motion digital advertising screens across 12 locations.
Costa Coffee has moved its media account over to MediaCom after 10 years with Zenith.
MadeByShape has landed the digital redesign contract for Property Alliance Group to create a new online presence for the group.
Real Madrid C.F. has announced an exclusive partnership with IMG to commercialise the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.
Weetabixhas appointed Frank as its lead social media agency for the UK, including work for Weetabix and Weetabix On the Go.
Digitas UK has been appointed as digital services partner to E.ON following a competitive pitch and will help the utilities company bring its renewable energy strategy to life throughout 2020.
The Royal Mint has appointed McCann Bristol for a two-year contract to help shape the historic brand’s future.
APAC wins
Wunderman Thompson South Asia has won the creative mandate forAirAsia.
Americas wins
The online estate marketplace, Zillow, has named Figas its lead creative agency.
Re/Max has awards its media account to Tombras.
Launches
The Sun is seeking to emulate its British success by taking its distinctive brand of tabloid journalism over the pond with the launch of a dedicated US website.
Deliveroo has expanded its Edinburgh-based tech hub, with 70 high-skilled jobs and a major flagship HQ in 2020.
Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to [email protected]

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