Business on the move including Green & Black’s, SSE, Pernod Ricard, and Burberry- Tempemail – Blog – 10 minute

Welcome to Tempemail’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
This week includes moves from Pernod Ricard, Uber, Green & Black’s, Lionshare, Burberry and Branston.
Global wins
Pernod Ricard has been appointed by Wavemaker to handle its global travel retail media buying account.
Bubble Agency has been appointed as Broadcast Pix’s global PR agency.
America wins
United Collective has been selected by Travelpro to handle its U.S. advertising efforts.
Garden Fresh has named Raindrop as its official agency of record.
EMEA wins
The Gate Edinburgh has won the rebrand work ofSSE.
Following a review on its media planning and buying account, the film distributor, Lionshare has decided to retain Carat.
Hotter has appointedPablo as its creative brand agency.
Pitch Marketing Group has retained the consumer PR account for Happy Socks.
VCCPhas been named Green & Black’s creative and strategic agency.
BWP has added Bruce’s Doggy Day Care to its brand division.
Pablo has won Icelandair following a pitch against DDB Nord.
Premier has been appointed by Puffin to support all communication activity in 2020 throughout Puffin’s extensive 80th birthday celebrations.
Quiet Storm has been appointed by Nutritious Delicious in the UK to build brand awareness and fame.
Extreme has been appointed as the digital marketing partner for Doulton Water Filters.
St. James’s Place has appointed Landorto work alongside the firm to support its strategic brand thinking and development.
Frank and Influence Digital have been appointed by KLM Royal Dutch Airlines to activate a digital and experiential brand campaign
Apac wins
Redhill has won the account of tech company Tracks, Palm Drive Capital and Enterprise Estonia.
Dentsu India Slingshot has bagged the digital creative duties for Livspace.
Jollibee Food Corporation has started a global relationship with BBH Singapore.
Wunderman Thompson South Asia has won the creative mandate for Sugarlite.
Reviews
After putting its global media planning and buying account up for review, Diageo has shortlisted three agencies; Carat,Publicis Media and PHD.
Branston is reviewing its creative account. The incumbent, Mcgarrybowen, has held the business since 2013.
Luxury fashion house, Burberry, has put its media planning and buying account up for review. Its incumbent, Dentsu Aegis Network, is repitching for the account.
Launches
In partnership with C Space,Interbrand has launch an integrated customer experience offering – Interbrand X.
Amplify has launched its first office in the US. Located in Los Angeles, Amplify’s UK managing partner, Marcus Childs, will lead as president.
UNKL has opened an office in Perth, Western Australia.
Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to [email protected]

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Evolving a business through 2020: tips from Birdseye, Audible, Eurotunnel, Freeview and Cazoo- Tempemail – Blog – 10 minute

How will the companies of the future set the stage for future success? It’s not just the complexities of data and technology, but also the social and political upheavals that are making a big impact on businesses.
However, the odds of failure are increasing. It is predicted that one out of three public companies will cease to exist in their current form over the next five years – a rate six times higher than 40 years ago.
Whether you’re a food company accommodating flexitarians, an audio entertainment product thriving of the boom in audiobooks or a railway service awaiting the impending Brexit deal, businesses are changing at a fast rate.
What will the business/brand of the future look like? We asked our judges from Tempemail Marketing Awards Europe, who give a fascinating insight into the business trends in not just 2020 but also beyond.
Steve Challouma, marketing director, Birdseye
Businesses of the future will need to ensure that they have enduring relevance and evolve their brands and value creation models in line with consumer and industry trends in order that they can continue to survive and thrive. For a traditional business such as Birds Eye, this means having the foresight to predict which changes from an external perspective that will fundamentally impinge on the brand and consumer proposition – and to ensure the right interventions are made from a strategic, operational and organisational perspective.
The changes have the potential to be far-reaching and increasingly marketers will need to be externally oriented and take a broad perspective, considering all stakeholders who are impacted by the business – ranging from how they attract the best talent to how they leverage technology in communications and innovation development. Competitive advantages will be increasingly fleeting – and the capability of a business to protect themselves from or adapt to disruption will become a core competence.
The businesses of the future will need the ability to separate out which trends are fleeting verses which are enduring and then leverage the brand propositions accordingly. For example, in Birds Eye’s case, by leading in sustainable sourcing or adapting the product portfolio to meet evolving consumption trends such as flexitarianism.
Neema Shah, head of marketing, Freeview
At first sight, this prediction looks very alarming. However, it’s worth remembering that innovations in technology over the past decade have led to a faster pace in everything that businesses, brands and consumers do.
Brands that want to survive must be ready to adapt, faster than ever before. This requires greater flexibility of budgets and resources as well as a closer eye on consumer behaviour and digital innovations. The great thing about the evolution of technology is that we have access to more data to help inform decisions. But over-reliance on data can also slow brands down. It’s important to continue using automation tools as well as making sure we’re focusing on the right data.
In order to stand out from other brands in challenging markets, brand building is also key. Immediate, data-driven tools need to go hand in hand with creating an emotional connection with a brand, which can, in turn, help build brand metrics such as consideration and salience. We know from the IPA Effectiveness studies (Binet and Field) that these metrics can drive profitability in the long term. We as marketers ignore this at our peril.
To survive in the future, brands need to take a long-term view now.
Matthew Parker, brand marketing director, Audible UK
In an era of hyper-capitalism, insatiable technology advancement and waning levels of consumer patience, it seems like a great time to be in the business of finding a market for something. But businesses no longer compete alongside competitors on their high street. That’s shouldn’t be news to anyone, but if we’re comparing the commercial world of 1980 to today then it’s worth remembering.
That said, brands of the future won’t be that different from the successful brands of the past. They’ll offer a product or service that people need. They might be competitively priced… or they may not. They may align with a greater purpose…or they may not. That “need” doesn’t always mean the product is objectively any good. Or worthy. Or even moral. As much as I’d love to say the brands of the future will only be successful if they make the world a better place, I doubt that would be true. I’d like to think of myself as a conscientious consumer, but I’m sure I’ve bought a chocolate bar at a petrol station in the last 30 days.
So perhaps what’s behind the increase in business failure has more to do with a deluge of products and services that people don’t need: a collective lowering of the bar to meet the perception of all that inflated consumer demand.
If the brands with products that people need also have good marketing, then they’ll probably do well. As will the brands with products that people need who have downright mediocre marketing. But there are no lessons to be learned in successfully marketing a crap product.
Jae Hopkins, sales and marketing director, Eurotunnel
In 2019 my Sydney-dwelling sister had more than her allocated 15 minutes of fame when she tweeted a mock-up of a bag with the words “ban the single use prime minister” on it, in a week when Australia had banned single-use carrier bags, and Malcolm Turnbull had lost his job live on TV. The meme exploded and as everyone said they wanted to buy it Gwen realised the opportunity, created a company, set up an Etsy store and started selling whilst cooking a dinner party for friends.
She sold AUD50k of bags in just over a week, by which time the first actual bag was rolling off the production line. The company she created that evening – Sans Sheriff – has gone on to sell a few more bags, but she doesn’t really need it anymore. It’s had its success.
Phrases like “the odds of failure are increasing” are scary, but the reality is that everything is changing – more people are starting businesses; businesses are easier to create than ever before, and a long life for a company may not be what’s needed or desired.
We’ve all heard that the rate of change is increasing; that things are changing more slowly now than they ever will in the future. The truth about organisations selling products or services is that they will have to be more flexible and reactive in the future if they want to stay in business. It’s not only technology and consumer desires that are changing quickly, but also how we make purchases, the type of service we expect, and our understanding of our impact on the planet (are avocados good or bad for the environment today?). Anyone of these things could undo an otherwise profitable business if they didn’t react at the right rate.
Lucas Bergmans, brand director, Cazoo
A lot has changed in 40 years. Back in 1980, I was watching Top of the Pops with a full head of lustrous platinum blonde hair. The list of things that are no longer with us includes an ever-growing number of businesses and brands that used to be household names: Blockbuster, Kodak, Nokia…
For businesses to thrive and build brands that last, they must focus on three key things: obsessing about the customer, getting ahead of customer and technology trends, and ability to disrupt and transform yourself.
Businesses need to relentlessly obsess about their customers, listen to their needs and respond. Service needs to be consistently brilliant, giving support when and where needed and fixing problems quickly and effectively. The price for failure today is not only fewer repeat customers but very public negative feedback.
The successful business of today has a firm eye on the future a year or two from now. This will inevitably include some failures (remember Kindle Fire Phone) but it will also deliver lessons that can be built on (Alexa’s voice recognition technology came from the Fire)
Finally, businesses need to be able to disrupt and transform themselves. Blockbusters could surely have become Netflix rather than being replaced by it.
In some ways, things haven’t changed at all. Customers have high expectations and many competitors to choose from. The difference today is that the price for complacency is that much greater and its impact that much quicker.
Tempemail Marketing Awards Europe 2020 is now open to entries. The deadline is fast approaching, make sure you enter your submissions by Thursday 30 January.

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Five digital marketing shifts edging us closer to the heart of the business- Tempemail – Blog – 10 minute

Looking back on 2019, it’s fair to say that the year got off to a slow start. It was filled with extreme uncertainty, building up to the eye of the storm which hit us hard and fast on the 12th of December. 2019 left us with a trace of optimism and a taste of hope as we face a fresh start in a new decade. Before I digress into a black hole of politics, let’s instead look at how the marketing industry has mirrored this and what’s in store for 2020.
It’s no secret that marketers have faced a bit of an uphill battle over the past year, scrambling to measure and prove ROI, struggling to differentiate campaigns in an ever-growing competitive landscape, and finding it harder and harder to reach the right audiences in a way that resonates across multiple and ever increasing channels.
Though there has been so much opportunity at our fingertips, we have only been able to touch the tip of the iceberg because the building blocks haven’t necessarily been there to support us – until now. I can’t predict the future, but I do know that 2019 has been instrumental in laying the foundations for the start of this new decade and these are five biggies we can expect to see start to rock the world of digital marketing as we know it.
Sustainability
Sustainability is a growing concern for businesses across the board. In digital marketing, we’re seeing more agencies promote their sustainability credentials – it’s something brands are increasingly going to consider when choosing their partners as consumer awareness and interest in sustainability continues to grow.
We’re also seeing a new breed of sustainable start-ups gaining market share and attention. These start-ups are challenging the way we do things, for example toy subscription start-up Whirli is challenging our attitude to buying and disposing of toys in landfill, while others are looking to influence and encourage sustainable practices to change and influence other sectors. The last few years have seen a huge surge of interest in sustainable and ethical brands and many consumers are willing to pay more and/or spend time seeking out a brand that aligns with their own personal beliefs. This presents a great opportunity for start-ups – the interest is there, but it will be a matter of getting a few critical components right in the first instance, with digital marketing being crucial to this mix.
Accessibility
The EU Web Accessibility Directive came into force for new public sector websites in September 2019, and while existing websites have until September 2020 to make their digital services and websites accessible to everyone, this has once again put accessibility back on the agenda both in the public and private sectors. More and more brands are already looking to external agencies that have this expertise to help make their website and digital channels accessible to all users.
This isn’t really surprising when you consider the figures – 80m people in the EU are currently living with a disability and the WHO estimates the number of blind people in the world will triple in the next four decades, while an aging population means more people accessing digital services with hearing or sight related issues or limited mobility to interact. Yet, many businesses are not currently compliant with legislation.
Part of the challenge for businesses is that there are different laws and regulations depending on where you operate – from the Web Content Accessibility Guidelines, to Section Section 508 in the US and the EU Standard EN 301549. There are also many grey areas regarding what constitutes compliance. But, with new regulations coming in and high profile businesses such as Beyonce’s Parkwood Entertainment being sued for non compliance, this is something companies need to pay attention to in 2020.
Faster connection speeds
What this month alone has showed us is that we cannot ignore or escape the arrival of 5G and WiFi 6. These advances in connectivity will create great opportunities for creative digital campaigns this year. While 5G is only currently available in the UK on EE and Vodafone, within the next two years, we should all be able to use this faster network, meaning we can access more data-rich applications on the move without annoying jitters and network crashes.
To date, marketers and brands have tended to play it safe when it comes to creating data-rich applications. There’s no point having a great app or campaign if it can’t run on most people’s devices and networks. What’s more, endless buffering and dropped connections puts consumers off and can turn them away from a brand. However, with faster mobile and WiFi connections, we’re likely to see more brands investing in new and exciting emerging tech such as AR and VR to attract and engage their audience – once they’re confident the networks and devices can support it.
Scratching the surface of data
As an industry, we’re only scratching the surface of the data available to us, plus many companies are still rebuilding their databases following the introduction of GDPR in 2018. Even so, there is still far too much data for us to fully understand and analyse ourselves and we’re seeing more sophisticated machine learning and AI tools come to market.
With these tools, companies and agencies are able to gain real time insights and make new discoveries based on data, which can then be used to inform and feed new campaigns quickly and efficiently. For example, using AI effectively enables marketers to quickly see which campaigns are most effective with which audience, which creative work resonates best on which platform, and which groups are likely to be most receptive to our messages.
We’re likely to see more marketers adopt this approach in the next year, but while effective use of AI can offer a huge competitive advantage, it’s important that marketers don’t lose the human element completely. Our human understanding and insights are what enable us to create new and exciting work rather than being constrained by siloed thinking and copying what’s been done before. There’s a balance to be made between using tech cleverly to your advantage and and leaving it to do all the work for you.”
Cross platform UX growing in importance
Forecasts suggest that by the end of 2020, there will be between six and seven connected devices per person in the world. Gone are the days of linear marketing – today’s marketers need to communicate and engage with their audience in different ways and through different devices depending on the time of day, where they are and what they’re doing. Given the growing number of devices owned and used by consumers, we are going to see a growing emphasis on joined up campaigns that can identify the right time to target a specific device and also ensure a seamless user experience, adding value to the consumer rather than reiterating the exact same message on different channels.
Furthermore, marketers need to do this subtly. Since the Facebook and Cambridge Analytica scandal, consumers are more aware of how their data is being gathered and used to market to them, and some are not happy about the implications. In reality, while they may have agreed to the various T&Cs for using certain platforms and tools, they still want and need to feel like they are in control and are making the final decision rather than being pushed in a certain direction. This is a key part of the psychology of buying. Savvy marketers will recognise this and while promoting their products and services across different platforms and devices, they will do so in a way that creates an experience that is exciting for the consumer.
From sustainability and accessibility to better data and faster connection speeds driving tech adoption and cross-platform marketing, 2020 is already shaping up to be a year of action and change. It is fundamental developments like these that will start to drive, and support, so much change for brands and marketers in 2020, demonstrating the true value of digital marketing and putting it one step closer to the heart of the business to ultimately drive real business success.
Benjamin Moore, managing partner at Hex Digital.

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Smells like team spirit: why community should play a central role in your business strategy- Tempemail – Blog – 10 minute

When’s the last time you communicated with your team? For many companies, the traditional one-way street of information has evolved to value conversation and in-depth communication with teams, and they’re winning as a result.
In an evolving workplace, communicating effectively is of paramount importance. Simple passing information to your front line from the top leaves employees feeling disenfranchised and disposable, and leaves you vulnerable to missing essential employee insight. In today’s world, conversation is key.
In their next webinar, Tempemail in partnership with Workplace from Facebook will explore the range of ways effective communication can propel your brand and business to success. Hosted by Michael Nutley in conversation with Cyrus Akrami, head of EMEA marketing for the Workplace from Facebook team, this Drumcast will take a deep dive into the power of community, and just why it’s so important to create an environment that your team is an active part of, not just a recipient. The webinar will take place on 27 Feb, 11am, register here.
Why are internal communications so important?
The discussion will look at how many companies are disconnected from their employees, and while managers may feel like they know how their team is getting on and which ways of working are most effective, it could be way off the mark.
As part of one of the largest companies in the world, with a sharp focus on bringing people together on both a professional and personal level, Akrami’s role at Workplace from Facebook means he is well poised to bring practical strategies to your team that can boost internal communications effectively. By Akrami’s own definition, Workplace from Facebook is essentially a “simple, secure, and more productive way for people to share knowledge, work together and build connected communities”. Put simply: Akrami says it has the tools businesses need to ensure better communication “top down, side to side.”
What does it mean to be a connected company?
Connected companies are using communities to create effective processes that simply get things done faster. And that investment in bringing people together has birthed Workplace, an online team collaboration tool using Facebook features for work.
The Drumcast will gives practical tips for businesses looking to foster communities within their ranks, and highlight the family of Facebook apps as central success tools. Facebook has found that by using its own Groups feature to tackle projects and communicate on a wider scale, projects were expedited and more inclusion company-wide was prioritised. With more heads being involved in decision making and having input into everyday goings-on, a connected company is birthed.
“People were able to make decisions faster, and they were able to look at the history and the context of those decisions” Akrami says of this collaborative approach to project management. Team members joining projects further down the line have the complete history of progress, and those needing to oversee projects can get a 360 view. Feedback is project-wide and can benefit anyone, and therefore community becomes central to every task.
What benefits does community bring?
Once you get beyond pay what really keeps people connected with their work is feeling like part of a team. “The little pieces that make it fun to work [at your business]” are key to fostering community, according to Akrami. Creating a community benefits everyone, from your infantry troops to the top of the tree. And most of all it benefits your customer. A well-oiled machine is best suited to meet the needs of its customers, and with all the moving parts communicating effectively, there’s your recipe for success, he concludes.
Put 27 Feb, 11am in your diary and register for the Drumcast here.

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HCL launches dedicated Microsoft business unit- Tempemail – Blog – 10 minute

HCL Technologies has announced the launch of a dedicated HCL Microsoft Business Unit to help joint customers with digital transformation initiatives. The decision will extend Microsoft’s offerings of business applications, Microsoft Dynamics 365, Microsoft Azure, Internet of Things (IoT), and AI/Machine Learning, as well as help employees accomplish more in the modern workplace with Microsoft 365 and Windows 10, the company said in a statement.
“Increasingly, customers are making bold strides, incorporating IoT solutions with machine learning for analytics, running this solution in the public cloud and supported by CRM,” said Kalyan Kumar, Corporate Vice President and CTO for IT Services of HCL Technologies.
The business unit will be headed by Don Jones, who brings over 20 years of Microsoft experience, having created numerous successful solutions and go-to-market campaigns with Microsoft.
“This business unit combines HCL’s specialized services and global reach with Microsoft’s powerful cloud and business technologies, making a strong and unique offering for clients,” he added.
The business unit will create intellectual property extending the Microsoft platform for customer-specific scenarios and will also provide additional support to clients in the financial services, healthcare and life sciences, manufacturing, retail, and travel industries.
It will bring together more than 5,500 professionals, reaching more than 2,000 customers.
“By establishing a Microsoft Business Unit, HCL is taking an important step forward in the long-standing partnership between our two companies,” said Judson Althoff, Executive Vice President at Microsoft.
“As a result, companies will benefit from unique products and services tailored to their digital journey while fostering modern work and collaboration,” he added.

If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

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Uber sold its food delivery business in India to local rival Zomato – Blog – 10 minute

The big picture: Uber’s Eats business in India isn’t helping the company improve its bottom line, so it decided to offload it to one of its local rivals in exchange for a stake in their business. As a result, Uber can focus on other locations where it can make a profit. It’s now also the owner of 9.99% of Zomato.
Uber’s rapid global expansion has been far from perfect, and lately the company has been trying to cut its losses wherever it has trouble beating the local competition. Today, the company announced it sold its food delivery business in India to rival Zomato. The deal is estimated at around $160 to $200 million that Uber will get in the form of a 9.99 percent stake in the Indian startup, which is also backed by China’s Ant Financial group.
Zomato will take over Uber Eats’ operations in India. The company says it will keep the overall user experience the same, while working to improve coverage. Analysts at Forrester think Zomato still faces a relatively strong competitor, Swiggy, that raised around $1 billion in 2018 and is capable of handling more deliveries every day.

Uber entered the Indian market in 2017, but its Uber Eats business has failed to make any significant market share gains despite offering aggressive deals and discounts. The company’s CFO, Nelson Chai, says the recent move is part of “our commitment to take a hard look at Eats markets where we do not have a path to leadership.”
Uber promised investors that it will become profitable by 2021, but in the meantime it is burning cash at an alarming rate. As of late, the company has expanded to new places in the Middle East and Latin America, but Uber Eats India was apparently losing some $60 million per quarter in 2019, on revenues of $20 million.
Cutting its loses means the company can focus on other places where it can secure a foothold, as the global food delivery market is expected to be worth $15 billion by 2023.

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Apple is in the business of selling emotions and not just products: Louis Houdart, group CEO, Creative Capital- Tempemail – Blog – 10 minute

As we enter the Year of the Rat, advertising creatives from across Asia offer their favourite Chinese New Year campaigns from over the years as we celebrate the best work from the festive period and hear their views on what is best in class.
As a Frenchman, I’ve lived in Greater China for the last 20 plus years. So I feel very much at home here.
And living in a sprawling country like China means that most people work far far away from home. As a Frenchman living in China, I can relate to the festive season here when people want to celebrate it with families. The festive season is always associated with long trips back home and childhood memories made of secret recipes from grandma, to hometown speciality food that always tastes better at home.
These values are obviously very deeply rooted in Chinese culture, but also in the French culture where food and family are extremely important.
Some cultural customs can be very specific to some places, but I found Apple’s ‘The Bucket’ campaign beautiful and touching. It managed to be very local, with very touching universal values.
Anybody working and leaving far away from home will know this feeling, of going back to your grandparents or parents home and rushing to the fridge, as well as looking forward to the first family meal with dishes on the tables that are all favourites, and this without the need of requesting anything.
It also manages to be timeless and relevant yesterday, today and tomorrow.
The campaign has a deep emotional connection, touching on childhood memories. It was a massive success not just in China, but also overseas with close to three million views on YouTube only… and all this without ever showing the product.
Apple, once again, proving that it is truly a lifestyle brand, in the business of selling emotions and not just products.
Louis Houdart, group chief executive officer, Creative Capital
Check out the latest holiday ads here, and keep an eye on Tempemail’s ongoing Chinese New Year coverage.

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Free whitepaper from Facebook: a six-step guide to building a connected business- Tempemail – Blog – 10 minute

As digital transformation takes the advertising industry by storm, some company processes have fallen short. However, a new whitepaper from Facebook suggests that Workplace from Facebook – an online team collaboration tool that functions within the social media platform – could help businesses boost productivity and create a more effective in-house infrastructure.
The ‘Building connected organisations; Understanding the role of internal communications in digital transformation initiatives’ whitepaper looks at the different functions available on Workplace – from voice & video calls; smarter workflows; instant messaging; group calls; multi-company groups; live broadcasting; and team organisation; there’s not a lot the mobile tool can’t do.
The report states that businesses need to undergo a cultural transformation and involve employees in this evolution; let them participate more directly in strategy and decision-making if they want to regain their trust in the organisation.
Re-establishing this connection is fundamental, not just in tackling mental health issues at work but in improving productivity rates – which ultimately makes them more profitable. The report provides six ways for CEOs to make their business more connected:
Culture of openness
Workplace from Facebook provides businesses with the opportunity to be more transparent as the platform allows for groups – where anybody can comment, post or share all types of content – to be created. These groups provide a much more accessible way for employees to speak with one other as well as with more senior members, rather than rely on email threads or 1:1 conversations, therefore creating more efficient management structures.
Mobile
Workplace Chat, a feature within Workplace, acts as an effective instant messaging tool that allows workers to perform tasks and stay connected wherever they are – an increasingly important trait given the rise of remote working. With features like voice calls and video conferencing available, office functionality can resume even if workers aren’t actually on-site. Embedded chatbots within Chat mean that repetitive processes such as checking pay slips, reporting bugs and booking time off can be automatically managed.
Visual
According to the report, Facebook is now the biggest photo sharing platform in the world so it’s no surprise that businesses have bolstered their use of the Live Video function, which means that they can share content authentically and in real time. Live Video allows organisations to break news instantaneously, provide regular business updates or broadcast activities and events as they’re happening.
Integrated technology
Workplace allows businesses to integrate different cloud services so that different apps are recognised and can operate more seamlessly. This function also ensures that security across the platforms is safe and delivers clearer measurement for impact and ROI.
Ubiquitous connections
As the industry moves towards an increasingly freelance workforce, especially in the US, Workplace from Facebook offers businesses the opportunity to easily connect in-house teams as well as with external organisations. This helps to improve the speed and ease of collaboration – enabling clients and agencies to work together better.
Personalised information
Using advanced machine learning and algorithms, Facebook’s News Feed can figure out what each user wants to see so that information is tailored to their interests by sifting through any information that would be deemed unimportant. As the old adage goes, time is precious; and this function means that employees can focus on the task at hand rather than become distracted by the mismanagement and flood of information.
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Business on the move including Itsu, Groupon, Maoam, Johnnie Walker and ITV- Tempemail – Blog – 10 minute

Welcome to Tempemail’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
This week includes moves from Itsu, Groupon, Maoam, Johnnie Walker and ITV.
Americas wins
Groupon has named TBWAChiatDay New York as its creative agency of record.
Bush Brothers & Company has appointed Carmichael Lynch as its strategic lead agency, leading strategy and creative development for its full brand portfolio.
EMEA wins
Rooster PR has won the public relations brief for Irish Ferries following a competitive pitch process.
Fruity chew brand Maoam has appointed Intermarketing as the lead agency for its 2020 below the line campaign.
Itsu has awarded its PR account to Spider,with the agency tasked with handling consumer, corporate and trade PR for the food chain.

This week’s acquisitions

Dun & Bradstreet has acquired Orb Intelligence.

Apac wins
W Singapore has won the Johnnie Walker PR account of the region.
VMLY&R Auckland has been awarded the creative account of Villa Maria Estate. It has been tasked with creating a global communication platform to increase awareness.
Reviews
The Department for International Trade is on the hunt for a creative agency. Its incumbent, M&C Saatchi, is repitching for the business.
ITV has put its media account up for review. Goodstuff Communications has held the account since 2016.
Launches
Shop Direct has aligned itself more closely with its flagship retail platform, Very.co.uk, after undergoing a full rebrand to The Very Group.
Hatchet Agency has rebranded as MakerStreet.
Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to [email protected]

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

The Business Case for Embedded System Simulation- Tempemail – Blog – 10 minute

By Sean Evoy

When embedded system software development and testing are constrained by the availability of target hardware and systems, the entire business faces problems. Issues include
·         Slow time to market
·         High capital and operating expenses (CapEx and OpEx)
·         Suboptimal quality management
·         Limited security testing
The pressure to support existing embedded systems across multiple hardware platforms places further stress on development, testing, and IT operations (IT Ops) organizations. This makes DevOps, agile development, and CI/CD difficult or impossible to implement. Advances in hardware and system simulation, as exemplified by Tempemail Simics software, have changed the entire picture. Now, with Simics, developers and testers can work in virtual labs using software-based simulations of any target system.

Get all the details on the benefits and uses of simulation in our eBook:
The Business Case for Full System Simulation in Embedded Development
Download Now

The Status Quo
Traditional embedded development processes require access to exact physical hardware and systems for testing, deployment, and support. Hardware and software are set up in physical labs so developers can create embedded systems and write code. Various teams from all need access to these physical labs to complete their work, but the costs to build and support multiple labs is prohibitive. Teams must, therefore, coordinate lab use, significantly slowing down development productivity.
Traditional development is often constrained by access to physical hardware and software.

Business Problems Associated with the Status Quo
Using physical hardware and software labs is expensive and slow but it generally works. However, as organizations move towards faster product release cycles, using this method will cause a variety of problems:
·         Development delays: Having to wait for target software and hardware holds back embedded development and makes it nearly impossible to automate the process. This delay forces rushed testing schedules, which limits the extent of testing and results in hindered quality and security.
·         Preventing the implementation of DevOps methods: Software development is moving towards more agile methods and CI/CD techniques. However, implementing these processes using traditional development methods and physical hardware is just not possible. Teams cannot effectively collaborate as required for these DevOps methods when they don’t have adequate access to identically configured hardware/systems.
·         Tool limitations: Existing development tools were not created for debugging complex embedded systems across multiple combinations of devices. Forcing solutions to work in ways they were not intended results in delayed time to market, higher development costs, and lost revenue.
·         Decreased quality and security: Lack of hardware access delays and, therefore, limits testing. In some cases, security tests can cause damage to hardware requiring teams to wait for a replacement. Late product launches are viewed as unacceptable forcing teams to launch products that may not meet high quality or security standards.
Organizations need better solutions to implement efficient agile development methods.

Solution: Complete Hardware and Simulation
One way to address these challenges is to simply eliminate the reliance of physical testing labs and transition to using simulation in virtual labs. Using a solution like Tempemail Simics allows multiple teams to simultaneously complete hardware and embedded systems simulation to effectively decouple the software development process from hardware availability. Simics can simulate numerous hardware types and OSes along with a variety of peripherals, boards, and networks so your development team can easily complete:
·         Complex simulation: Simics takes simulation capabilities to a new level. Instead of being limited to simple code, Simics can run a full software stack to simulate systems of any size, while running the same binary that would be used on a physical hardware board.
·         Productive Modeling: Simics enables the modeling of large interconnected systems including those that utilize various combinations of devices, architectures, and OSes. It is even able to simulate systems that don’t exist yet by simulating the activities of boards and peripherals based on design specifications. Users can simulate numerous operational scenarios, run multiple tests concurrently, and manipulate time forward or backward to pinpoint and recreate bugs for thorough testing.
Using embedded system simulation in virtual labs eliminates development roadblocks.
Positive Business Impacts
Using Simics allows for simultaneous worldwide development and testing system availability and stability. Any type of configuration can be set up and deployed to be utilized by any user in any location. Plus, by removing reliance on physical hardware organizations have less hardware to house, maintain, and service. All of these elements come together to provide numerous business and technology benefits:
·         Increase developer productivity: Simics makes it possible for development teams to adopt agile methods while providing better visibility and increasing collaboration. Every member of the team can access identical simulation environments so no one has to wait for another user to be done with their testing – development can continuously move forward.
·         Improve product quality and security:Simics streamlines development and includes advanced tools like time manipulation, fault injection, and automation for comprehensive testing. Testing can be completed before deployment as well as after to ensure ongoing security.
·         Support collaboration: It’s much easier for teams to work together when they share a single simulated system. Everyone is working with the same environment and can easily share, communicate, and exchange data as needed.
·         Reduce CapEx and OpEx: The benefits listed above all come together to provide financial benefits for the organization. Improved collaboration, testing accuracy, and compressed time cycles mean products get to market faster. What’s more, virtual labs remove the costs associated with maintaining and updating physical hardware labs.
Simics can simulate a variety of hardware types and OSes along with a variety of peripherals, boards, and networks – so you can simulate anything.
Use Embedded System Simulation to Improve Development
Embedded development is changing. To stay competitive, organizations can no longer rely on traditional development processes and physical labs. They must unleash their potential by using simulation in virtual labs to increase collaboration, ensure higher quality and security, and improve the entire embedded development cycle.
Simics is the simulation solution that makes it all possible. It allows development teams to simulate anything from the simplest to most complex systems. Regardless of physical location, all users can ensure they are testing on the exact same configuration and work together to get high-quality products to market faster.

Interested in learning more about how simulation can support your embedded development? Download our complete eBook.
If you’re ready to get started with Simics, talk to one of our simulation experts.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!