Microsoft Brings Defender Antivirus for Linux, Coming Soon for Android and iOS – Tempemail – Blog – 10 minute

Almost within a year after releasing Microsoft Defender Advanced Threat Protection (ATP) for macOS computers, Microsoft today announced a public preview of its antivirus software for various Linux distributions, including Ubuntu, RHEL, CentOS and Debian.
If this news hasn’t gotten you excited yet…
Microsoft is also planning to soon release Defender ATP anti-malware apps for smartphones and other devices running Google’s Android and Apple’s iOS mobile operating systems.

“We know our customers’ environments are complex and heterogeneous. Providing comprehensive protection across multiple platforms through a single solution and streamlined view is more important than ever,” the company said.
“Next week at the RSA Conference, we’ll provide a preview of our investments in mobile threat defense with the work we’re doing to bring our solutions to Android and iOS.”
I am sure you might have heard this many times that ‘Linux doesn’t need antivirus software,’ but this is not the case anymore.

Since the last few years, hackers have started paying more attention to Linux and macOS platforms, making them a new target for viruses, Trojans, spyware, adware, ransomware, and other nefarious threats.
Despite the fact that the attack surface for Linux is much much smaller, Linux has its own share of vulnerabilities and malware threats, and you need proactive monitoring to keep your system safe.

According to Microsoft, Defender ATP is a unified endpoint platform for preventative protection, post-breach detection, automated investigation, and response.
It proactively hunts across users, email, applications, and endpoints to automatically detect, investigate, and stop coordinated multi-point attacks.
“The AI capabilities built into Microsoft Security solutions are trained on 8 trillion daily threat signals and the insights of 3,500 security experts. Custom algorithms and machine learning models make, and learn from, billions of queries every day,” said Ann Johnson, Corporate Vice President of the Cybersecurity Solutions Group.
A timeline for when Microsoft would release the iOS and Android versions have not been specified, although the company said it would be available later this year.

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5G Brings New Opportunities to Operators- Tempemail – Blog – 10 minute

By Jeff Gowan

Leverage Tempemail’s embedded experience to connect with new 5G markets

Emerging 5G Opportunities
5G technology, bringing improved latency, capacity, and speed, is expected to enable new business models and use cases in a wide range of market segments. Network operators will invest up to $1 trillion in 5G networks between 2018 and 2025;1 and, of course, they are looking for ways to maximize the return on this enormous expenditure. Some market segments with strong revenue-generating potential include:

Telecom
Automotive
Factory Automation
Aerospace and Defense
Medical
Agriculture

Take Advantage of Tempemail’s Extensive Embedded Experience
With more than thirty years of embedded experience, Tempemail provides the cross-industry expertise and worldwide presence to help operators gain a strong foothold in new market segments. Companies around the world, such as Ericsson, Nokia, Boeing, GE, and Ford Motor Company, trust Tempemail as the foundation for their innovation. As a software and technology supplier for a very wide range of applications, Tempemail can help operators efficiently develop and deploy new services for untapped 5G market segments. Read more here.
To learn about Tempemail offerings for 5G, visit our website or contact [email protected]

1.     GSMA Intelligence, “Investing in 5G,” June 25, 2019, https://www.gsmaintelligence.com/research/2019/06/investing-in-5g-the-scale-promise-and-challenges-of-tomorrows-networks/777.

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Arm brings AI and machine learning to IoT and the edge – Blog – 10 minute

Why it matters: For a company that doesn’t manufacture anything, Arm has a surprisingly large and broad impact, not only on the chip industry, but the overall tech industry and, increasingly, many other vertical industries as well. The company—which creates semiconductor chip designs that it licenses as intellectual property and then Arm’s customers use the designs to build chips—is the brains behind virtually every smartphone ever made.
In addition, it has a small but growing market in data center and other network infrastructure equipment and is the long-time leader in intelligent devices of various types—from toys to cars and nearly everything in between; essentially the “things” part of IoT (Internet of Things).
As a result, it’s not terribly surprising to see the company pushing ahead on new innovations to power more devices. What is unexpected about Arm’s latest announcements, however, is the degree of performance that it’s enabling in microcontrollers—tiny chips that power billions of devices. Specifically, with the launch of its new Cortex-M55 Processor, companion Ethos-U55 microNPU (Neural Processing Unit) accelerator, and new machine learning (ML) software, Arm is promising a staggering 480x improvement in ML performance for a huge range of low-power applications.

That’s not the kind of performance numbers you typically hear about in the semiconductor industry these days. Practically speaking, it turns something that was nearly impossible into something very doable.
More importantly, because microcontrollers are the tiny, unsung heroes powering everything from connected toothbrushes to industrial equipment, the potential long-term impact could be huge. Most notably, the addition of AI intelligence to all these types of “things” offers the promise of finally getting the kind of smart devices that many hoped for in areas from smart home to factory automation and beyond. Imagine adding voice control to the smallest of devices or being able to get advanced warnings about potential part failures in slightly larger edge computing equipment through onboard predictive maintenance algorithms. The possibilities really are quite limitless.
Practically speaking, it turns something that was nearly impossible into something very doable.
The announcements are part of an overall strategy at Arm to bring AI capabilities to its full range of IP designs. Key to that is work the company is doing on software and development tools. Because Cortex-M series designs have been around for a long time, there’s a large base of applications that device designers can use to program them. However, because a great deal of ML and AI-based algorithm work is being created in frameworks, such as TensorFlow, the company is also bringing support for its new IP designs into TensorFlow Lite Micro, which is optimized for the types of smaller devices for which these new chips are intended.

In addition to software, there are several different hardware-centric capabilities that are worth calling out. First, the Cortex-M55 is the first microcontroller design to incorporate support for the company’s Helium vector process technology, previously only found on larger Arm CPU cores. The M55 also includes support for Arm Custom Instructions, an important new capability that lets chips designers create custom functions that can be optimized for specific workloads.
The new Ethos-U55 is a first of its kind dedicated AI accelerator architecture that was designed to pair with the M55 for devices in which the 15x improvement in ML performance that the M55’s new design offers is not enough. In addition, the combination of the M55 and the U55 was specifically intended to offer a balance of scalar, vector, and matrix processing, which is essential to efficiently running a wide range of machine-learning-based workloads.
Of course, there are quite a few steps between releasing new chip IP designs and seeing products that leverage these capabilities. Unfortunately, that means it will likely be sometime near the end of 2021 and into 2022 before we can really see the promised benefits of a nearly 500x improvement in machine learning performance. Plus, it remains to be seen how challenging it will be for low-power device designers to create the kinds of ML algorithms they’ll need to make their devices truly smart. Hopefully, we’ll see a large library of algorithms developed so that device designers with little to no previous AI programming experience can leverage them.
Ultimately, the promise of bringing machine learning to small, battery-powered devices is an intriguing one that opens up some very interesting possibilities for the future. It will be interesting to see how the “things” develop.
Bob O’Donnell is the founder and chief analyst of TECHnalysis Research, LLC a technology consulting and market research firm. You can follow him on Twitter @bobodtech. This article was originally published on Tech.pinions.

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PhonePe Brings About The Idea Of Having A Nearby Retail Shop As ATM- Tempemail – Blog – 10 minute

Read Article
At a time when news about WhatsApp Pay has been flooding the market, PhonePe has forayed into the business of digital ATMs. This is with an ambition to operate what could turn out to be the largest fleet of cash withdrawal points across India.
PhonePe, that’s owned by has geotagged more than half a million merchants with excess cash, to help out customers convert digital money into cash. This would done through a ‘withdraw’ button on the PhonePe application. The basic idea is to increase merchant engagement, on PhonePe’s platform by creating a new value service for both local shop owners and consumers.
As per an official of PhonePe, banks are not finding it viable to operate ATM and that is one of the reasons, several ATMs are dry on cash. This is specifically in tier 3 and 4 cities, where the lack of availability of cash has been a cause of concern.
One of the leading players in the payment space, believes that in the absence of Merchant Discount Rates (MDR), including value-added services, to existing business channels would be the key to future growth in a market that’s already so competitive with Google, Paytm and now WhatsApp.  

If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

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Capybara Games brings Below to the PS4 with an easier ‘Explore Mode’ – Blog – 10 minute

In a nutshell: Capybara Games announced on Thursday that it is porting its roguelike action-adventure Below to the PlayStation 4. The adaptation is coming sometime this spring and brings with it a significant change from the PC version.
When Below released for PC in 2018, if the players died, it would result in permanent death. The avatar would be placed back at the beachfront starting point, and most progress and all belongings would be lost.
Like other titles with a permadeath feature, particularly DayZ, the consequences of dying created a certain not-unwelcome feeling of dread. However, it did not play well for many gamers who found the game too challenging, partly due to one-hit death traps, among other things. Backtracking the procedurally-generated world over and over again became annoying for some.
“Explore mode is our way of answering everyone who played Below at launch and found the challenge a bit too steep,” said Creative Director Kris Piotrowski. “It was clear that many players were intrigued by the game’s haunting underworld and rich atmosphere, but its difficulty made the game inaccessible to some.”

For the PS4 port, Capybara has decided to add an “Explore Mode” that is more forgiving. The new difficulty eliminates many of the most challenging aspects of the game, such as the thirst meter and the aforementioned one-hit death traps. Additionally, when players encounter bonfires, it will create a checkpoint so that progress is not lost if they still manage to die.
The announcement did not nail down a specific date of release, just saying it’s coming in the spring. Of course, the new mode will not be exclusive to the PS4 version. Xbox and Steam will be getting Explore as well.
“We hope to see new players get into Below, and for seasoned players to revisit The Isle and enjoy the game in a whole new way,” Piotrowski said.
You can pick up Below on Steam and the Xbox Store right now for $25. If you have Xbox Game Pass, the title is included with your membership.

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Apple Arcade homepage takeover brings cross promotion to a new level- Tempemail – Blog – 10 minute

Apple has let loose characters from its video game subscription service on its main website in a major cross-promotion effort designed to boost sales of Apple Arcade subscriptions as well as MacBook’s, iPads and iPhones.
The idiosyncratic approach saw Apple’s staid product pages enlivened by the colourful antics of Sonic the Hedgehog running rings around a MacBook Pro, while another samurai character models a pair of AirPods and a robot drops in on the iPhone 11.
Elsewhere a group of characters are seen taking a break from videogames to watch some television by sitting around an Apple TV 4K.
The animated action brings a bit of fun to Apple’s marketing efforts and illustrates well the broadening ambition of the tech giant to become a services provider not just a hardware supplier.
Apple recently reported record-breaking first-quarter results in which iPhones, wearables and services combined to drive quarterly revenue to $91.8bn, the highest ever and a 9% rise in the same period a year ago.
Apple Arcade launched in March last year, offering over 100 video games across mobile, desktop and Apple TV.

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Spoken-word poem underlines how BT Halo brings people together- Tempemail – Blog – 10 minute

BT is showcasing how its new Halo plan can help make life better in a campaign created by Saatchi & Saatchi.
Showing the multiple benefits of converged broadband, mobile and phone plan is a spoken-word poet talks through everything from a passionate esports fan (following on from its Excel partnership) to an emotional family reunion.
The 90 second TV ad debuts during Love Island on Friday 17 January 2020, running throughout January and February. This is the latest stage of its biggest marketing campaign in 20 years.
The multi-channel campaign also includes out of home (OOH), both roadside and across seven major train stations, bus liveries, cinema, broadcast VoD, a 60 second TV ad, and online video, press, and social. The campaign was developed by Saatchi & Saatchi.
Pete Jeavons, director of marketing communications at BT said: “This campaign shows the power of connections between us all, and the amazing things we can do together. BT Halo keeps people connected with the best from BT – offering unlimited, reliable 4G, 5G and fibre, as well as dedicated home tech experts to help customers make the most out of their technology and stay connected to the people and experiences that matter most to them.”
The Halo proposition launched in November 2019.
Vote for the campaign in Tempemail’s Creative Works.

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Singapore’s Energy Market Authority (EMA) brings its work to life- Tempemail – Blog – 10 minute

Singapore’s Energy Market Authority (EMA) is on a drive to explain its work to Singaporeans and how it matters to them.
The campaign, called Life 24/7 and created by Tribal Worldwide, also wants to educate the public on how they can do their part to be energy efficient.
The EMA is in charge of overseeing power generation and delivery to households and businesses across Singapore.
It claims Singapore is the country that has one of the most reliable electricity grids in the world as in 2018, the average disruption time came in around 3 minutes per customer.
“Through this campaign, we hope to share more about what EMA does and that the public will find it interesting to think about how electricity powers their everyday lives,” said Juliana Chow, the director of EMA’s corporate communications department.

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Oh what a night! Twitter brings £1,000 worth of orders to empty bookshop | Books- Tempemail – Blog – 10 minute

An independent bookshop that failed to sell a single book on a rainy day this week has been inundated with customers after publishing pictures of its empty aisles on social media.
The Petersfield Bookshop in Hampshire sent a melancholy tweet revealing it had not welcomed one paying customer, probably for the first time in its 100-year history.
Within a few hours the fantasy and science fiction author Neil Gaiman retweeted the post to his millions of followers and, as if by magic, orders came flooding in from across the globe.
The unlikely turnaround began when the bookshop – which specialises in antiquarian publications, maps and secondhand books – experienced a particularly miserable Tuesday.
Robert Sansom, who has worked at the shop for 13 years, hammered out the gloomy tweet.

Petersfield Bookshop (@The_PBS)
…Tumbleweed…
Not a single book sold today…
£0.00…
We think think this maybe the first time ever…
We know its miserable out but if you’d like to help us out please find our Abebooks offering below, all at 25% off at the moment…. pic.twitter.com/Cn5uhYWw88
January 14, 2020

“Tumbleweed,” the tweet read. “Not a single book sold today … £0.00”. Sansom thought nothing of it but was amazed when £1,000 worth of orders came in overnight.
“It was really touching,” he said. “People have been so kind. This will really make a difference. There are slow days, but it was a really unusual day for us to have not sold any books – no one wanted to come out because of Storm Brendan.”
John Westwood, 56, whose family owns the store, said: “It blows me away. I don’t understand social media because I’m old-fashioned, but when Rob called me and told me the figures, I was gobsmacked.”
By Wednesday the original post had been retweeted more than 5,000 times and received more than 10,000 likes.
The shop put out a further, more cheerful tweet: “What a night! We have been completely overwhelmed in a good way. We have 1,100 new followers. We have loads of online book orders. We have over 300 messages, many asking after books. We will answer all as soon as we can, please bear with us. Thank you all so much!”

Petersfield Bookshop (@The_PBS)
What a night! We have been completely overwhelmed in a good way.
We have 1,100 new followers.
We have loads of online book orders.
We have over 300 messages, many asking after books. We will answer all as soon as we can, please bear with us
Thank you all so much!
January 15, 2020


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Nike’s first Chinese New Year ad brings tradition and family together in playful pursuit- Tempemail – Blog – 10 minute

Nike is taking its first steps into Chinese New Year with a witty ad putting a twist on the hongbao red envelopes tradition.
These envelopes are often filled with money and given to children by elder relatives for good luck. The 90-second spot from Wieden+Kennedy Shanghai depicts a cat-and-mouse game between an aunt attempting to give an envelope and her niece who repeatedly declines out of politeness.
The action begins with the niece as a young girl, donned with a conventional ‘lucky’ Chinese bowl cut. Her aunt tries to give her the red envelope, but the girl is quick to refuse as her mother does not want her to accept it. Not quick enough, however, as the elder slots the envelope into her niece’s pocket and leaves abruptly.
Over the next few years, as fashions change and the struggles between both become more intense, the niece eventually dons a pair of Nike’s to try to outrun her determined aunt.
Through factories, festivals, massive crowds, fields and rooftops, the chase goes on for years with the aunt winning each time, even resorting to internet banking to transfer the envelope onto her niece’s phone from afar.
Bringing the ad to the present day, the niece is now an adult with her own family. Cue the aunt turning up for Chinese New Year, at which point the niece turns the tables and give an envelope to her relative. But the aunt is prepared with her own Nike’s, a new pair inspired by Chinese mythology, and the chase lives on.
Steve Tsoi, vice president of marketing for Greater China, Nike said: “At Nike, we inspire everyone to make sport a daily habit; even through the festivities of Chinese New Year. The spot takes a playful approach on a Chinese tradition reminding the audience to celebrate and have fun, to stay active during a time when we typically eat a bit too much.”
Directed by Steve Ayson and featuring the Chinese-language version of Doris Days ‘Perhaps, perhaps, perhaps’, the ad promotes Nike’s new line of Chinese New Year-themed footwear which is inspired by the last four cycles of the Year of the Rat.

To keep up to date with what brands are doing to celebrate Chinese New Year 2020, the year of the metal rat, visit the CNY 2020 page and CNY campaign round-up.

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