New York Knicks appoint creative agency in bid to boost brand among fans- Tempemail – Blog – 10 minute

The New York Knicks have hired Brooklyn-based agency Translation to bolster the team’s brand positioning and connection to its fanbase, which is in the midst of witnessing its team’s losing streak.
Translation, which is owned by the veteran music exec Steve Stoute, plans to develop campaigns and brand programs for the team, inspired by its history, alumni, fanbase and home of Madison Square Garden.
Meanwhile, Stoute himself has signed as a special adviser to the Knicks’ executive team.
“We are going to bring new, creative ideas and produce content that encapsulates Madison Square Garden and the Knicks, building upon their vast reputations in order to further connect with fans,” he said.
Translation lands into the franchise with experience gleaned from brands such as the NFL, NBA and Nike. The shop previously carried out similar work for rival team the Brooklyn Nets, who hired Translation as agency of record in ahead of the 2017-18 season.
The work was accredited for helping make the Nets ‘cool’ again.
“Our goal is to not only build a Knicks team that is successful on the court for the long-term – we also want to continue forging a deeper connection between our incredibly loyal fans and our team,” said Andy Lustgarten, president of the Madison Square Garden Company.
“We look forward to working with Translation to create powerful marketing and advertising platforms that excite the Knicks community and bring us together.”
The Knicks franchise is known for resonating with consumers.
According to the NBA, it is the most valuable team in the country with a net worth of $4bn, while attendance at Madison Square Garden still averages 18,880 fans a game, per figures from ESPN.
However, a recent string of losses has seen the team come under fire from sports pundits and fans. The Knicks haven’t had made the playoffs since the 2012-13 season.

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

Under Armour turns to podcasts and long-form content in bid to ‘re-center’ global brand- Tempemail – Blog – 10 minute

After years of pushing its products and tech, Under Armour is re-investing in its central brand with a new global platform and its first foray into podcasting.
Its latest campaign, ‘The Only Way is Through’, aims to realign the sports label as one that truly understands athletes’ drive to push limits – to break “through” pain and mental barriers.
It features a wide array of star athletes, including basketball MVP Stephen Curry, swimming legend Michael Phelps and volleyball world champion Zhu Ting, who star in a fast-cut hero film that places them all in their natural, blood-pumping environments.
It was created in-house under chief marketing officer Alessandro de Pestel and vice-president of global brand creative, Brian Boring.
Boring said it was important for this campaign to be built internally, given it is not just a seasonal initiative. The in-house agency, which he dubbed a “muscle” that is growing again after leaning on various agencies for the past decade, was tasked with “re-centering” the brand around an emotional focal point.
This led to the creation of an entirely new global platform.
“In the last few years we’ve thrown a lot of different campaigns out there and we’re thrown a lot of different messaging out into the marketplace,” said Boring. “A lot of it was product focused and a lot of it was category focused, and we didn’t really have one centralized theme that all of our athletes and out brand could rally around.
“That’s something we’d done really well in the past and we wanted to get back to that. We wanted to make sure we had one central idea that all of our storytelling could ladder off of and just get back to what makes us really strong.”

This regrouping comes at a salient time for the business. Former chief operating officer Patrik Frisk was named chief executive on 1 January after incumbent Kevin Plank stepped back into the role of chairman and brand chief.
The announcement of the C-suite reshuffle came on Under Armour’s Q3 2019 results, which – despite beating guidance – caused stocks to dip. The earnings led Yahoo to dub the company ‘a brand in crisis’, while a number of commentators took the 4% drop in North America revenues as a sign the brand was struggling to compete with the likes of Nike and Adidas.
So now, the company is taking its commitment to high performance athletes and placing it front and center of its campaigns, rather than letting its technical innovations and fashion trends take the spotlight. Other brands, he believes, “are not as dedicated” to this kind of consumer.
This strategy will be supported by a “360-degree approach to marketing”, said Frisk.
“We’ll go and market ourselves across every channel that we need to market ourselves across to make sure that we’re increasing consideration with the consumer,” he told investors in November.
“It will be a holistic approach to both upper-funnel marketing and also sports moments marketing, where you’ll see Under Armour show up where our athletes show up.”

Under Armour has put significant investment behind ‘The Only Way is Through’, flying teams around the globe to capture its roster of athletes in their natural environments and cashing out on a wide-ranging media plan.
Alongside out-of-home and OTT streaming buys, the brand is trialing new formats in order to get consumers engaging deeper with its athletes and – consequently – the brand. It’s launching its first podcast with iHeartRadio, which will act as a platform for elite athletes to tell stories of their training success.
The series, which will launch as an eight-parter, will be hosted by the lauded intererviewer Call Fussman. Boring hopes the format will offer up a “captive audience” and allow the brand to experiment with long-form storytelling for the first time.
Similarly, Under Armour has brokered a deal with The Players’ Tribune, where the brand’s stars will write about their experiences in sport. It’s also ramping up its investment in experiential in order to give consumers better access to its athletes, trainers, grassroots and collegiate partners.
“And we’re doing some unique, longer format storytelling through YouTube,” said Boring.
“So, we have many different formats and lots of different content. It’s going to sustain throughout the year – it’s big, it’s powerful and we’re really excited about it.”

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

SpaceX, Blue Origin, ULA and Northrop Grumman bid for US national security launch contract – gpgmail


The U.S. Air Force is looking to lock in its launch providers for national security satellite missions to take place between 2022 and 2026, and the bids for this so-called “Phase 2” procurement contract are now in. The field of competitors looking to become one of the two companies chosen is a who’s who of U.S. commercial launch providers at the moment, including SpaceX, Blue Origin, ULA and Northrop Grumman.

Both Northrop Grumman and Blue Origin are new entrants in this particular launch contracting area, while SpaceX and ULA are existing providers that handle U.S. national security missions. SpaceX additionally has a bit of a head start, since its Falcon rockets are the only proven, certified launch vehicles included in the bids submitted, while ULA has offered up its new Vulcan Centaur, which is tailor-made for the job but not yet certified and flight-proven; the others are still seeking certification.

“SpaceX means to serve as the Air Force’s long-term provider for space launch, offering existing, certified and proven launch systems capable of carrying out the full spectrum of national security space launch missions and requirements,” said SpaceX COO and president Gwynne Shotwell in an emailed statement, regarding this new bid.

SpaceX clearly sees its Falcon launch system as a key competitive advantage, as it’s flying currently for USAF and national security missions — the company says that this represents the lowest risk for the government overall in terms of providers for this mission, and with known costs, as well.

The Air Force will make its final selection about the two winning providers in 2020.


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something