Facebook is betting big on selling ad space to Chinese companies – Blog – 10 minute

In brief: Facebook is currently banned in China, but that doesn’t mean it can’t tap its potential in other ways. Many Chinese companies want to use the social giant’s global presence and powerful ad tools to get ahead of the competition and expand their customer base, so Facebook is building a team dedicated to helping them out.
Last week, Facebook CEO Mark Zuckerberg officially gave up on annual challenges, opting for longer-term goals that cover the next decade. Among them are the fight to give more power to the people and a push for establishing rules around issues that are long in the tooth, such as election integrity, privacy, and the sanity of Facebook’s online platforms.
Meanwhile, there’s a lot of money on the table for its advertising business, especially in China. Despite Zuckerberg’s criticism of the region and its tendency to govern big platforms with censorship and strict rules, Facebook is building a new team of engineers in Singapore that will be dedicated solely to driving its advertising business in Southeast Asia.

Reuters notes the biggest challenge will be to develop ad-buying tools that Chinese customers can use to overcome internet restrictions imposed by the government. China is the second-largest source of revenue after the United States, with Facebook selling an estimated $5 billion worth of ad space in the region.
While Zuckerberg is unable to operate Facebook in China, companies, like TikTok owner ByteDance have used Facebook’s ad tools to propagate to a global audience. By the second half of 2019, ByteDance shifted to build its own advertising business to compete with Facebook’s.
Still, that leaves many small startups that need the power of Facebook to achieve visibility in a crowded global landscape. According to Raggy Lau, who runs a small ad agency in China, serving 30 companies, Facebook will see a significant demand for its ad tools this year and beyond.

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Why Walmart’s Flipkart is betting heavily on Hindi – gpgmail


To win India’s next 200 million internet users, e-commerce giant Flipkart wants to speak their language

Flipkart, the largest e-commerce platform in India, said Tuesday it has concluded the roll-out of a range of features to its shopping app in what is its biggest update in recent years.

Chief among these new features is access to Flipkart in Hindi language. Prior to the revamp of the app, Flipkart was available only in English, a language spoken by 10% of India’s 1.3 billion population.

Flipkart says it is hoping that the new features, which includes a video streaming service, would help it reach the next 200 million users in India.

The major bet on Hindi, a language spoken by more than 500 million people in India, illustrates a growing push from local and international companies operating in the country as they adapt their services and business models to go beyond the urban cities.

And that’s where much of the opportunity, which countless startups and companies have trumpeted to investors to successfully raise hundreds of millions of dollars in debt and venture capital in recent years, lies in the nation.


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