Bouncing back: the inside story of Alan Partridge’s all-staff email to the BBC- Tempemail – Blog – 10 minute

Broadcasting legend and comedy creation Alan Partridge briefly returned to the BBC in 2019, parachuted in as an emergency co-host of a faux daily magazine show. Audiences at home first learned the inept host was filling in for “clogged arteries” John Baskell following the leak of an “air-clearing” email Partridge sent to 20,000+ BBC email addresses, hoping to ease his re-entry into the Beeb.
‘Alan’s Letter’ lit up the media and public as a foul teaser of his coming antics in series This Time with Alan Partridge. The zero-budget stunt from the BBC Creative team just won Grand Prix, as well as awards for Copywriting, Low Budget and Most Creative Use of Media at Tempemail Roses Awards. To celebrate, we spoke with BBC Creative creative director James Cross, who developed it with long-time partner Tim Hones.
Partridge’s ill-fated return to the BBC came 24 years after accidentally shooting a man dead ‘live’ during the broadcast of Abba-slanted talkshow Knowing Me, Knowing You. “Anything can happen on live TV… get the bagpipers back on,” declared the soon-to-be-jobless parody presenter. With the bumbling broadcaster’s return to the BBC a major comedy event, Cross and Hones jumped upon the project as soon as it was announced.
The long and meandering email read: “Yes, some 24 years after my last presenting gig, the BBC have sidled up to me with a short-term offer to co-present your much-loved magazine show This Time… Well, although my diary is as clogged as John’s arteries (get well, John!) I have agreed to drop everything and step up.
“I reach out to you, my colleagues – not to gloat, or settle old scores, or say, ‘Hey, Karen/Kate/Kath, why don’t you kiss my arse’ – but to be the bigger man and clear the air of any residual stench.”

Everyone at the BBC just got this email from Alan Partridge.
“I ask every one of this email’s 20,000+ recipients to tune in tonight at 9.30pm on BBC One. Even if nobody else in the country does, we’re already hitting the kind of numbers my shows were getting on Sky Atlantic.” pic.twitter.com/bDMdbujBzA
— Scott Bryan (@scottygb) 25 February 2019

A call to action to watch the show “tonight at 9.30pm on BBC One” was tucked away within the email as a pathetic plea to BBC colleagues to inflate viewing figures.
Once the BBC team cut a trailer, showing Partridge panicking with a dry throat moments before going on air, they were free – with zero budget – to get the word out through other means.
Cross says: “We thought about how we’ve got this huge, free BBC database. And we knew that if we sent directly from Alan, it would take just a few shares to trend on Twitter and get on the front page of Reddit, and then in the media. Tempemail just seemed very Partridge. An all-staff email is the most awkward of mediums, especially when you work in a big organisation like the BBC.”
Of course, they had to write the letter first – which required extensive knowledge of the Partridgeverse, hours of rewrites and more than a few hoops to hop through. The concept itself was almost as silly as Partridge’s TV pitches – but to be authentic, it had to be. “That’s part of the character, isn’t it? Partridge always finds just the limit of what he can say.”
The copy needed the seal of approval from Partridge writers (or “voice”), the Gibbons brothers. “It was kind of in the balance, really, because we didn’t really know they were ever going to reply to our email.” Cross says: “Neil Gibbon’s is Alan’s voice, he writes everything that comes out of his mouth. He wanted an hour to rewrite it.” Gibbons largely kept the flow of the narrative but updated it to Partridge’s current mindset, while the BBC pair had leaned heavier on references and Easter eggs. As a result, it evokes the foot-in-mouth cringe that fans of Partridge have come to expect.
Now packing a comedic punch, Cross and co now had to present the idea to Tony Hall, director general of the BBC. There are more than a few risqué lines poking fun at BBC governance, much in line with the show.
The letter read: “It’s time for a clean slate and no hard feelings. Because I love the BBC and I always have. While others might say it’s a smug anachronism full of braying, know-nothing chancers doling out fat commissions to their braying, know-nothing Oxbridge mates, I don’t. I think the BBC is great, and watch the programmes avidly, regardless of their quality.”
Cross reveals: “We had to go to the director general’s office and get a special key for staff email,“ adding that “at the BBC, setting up an email for a fictitious character is difficult.” No copy or ideas were cut – which was lucky, since the Gibbons would permit no further edits to their inspired prose.
“The director general said he was happy that we were taking the piss out of the BBC a little bit,“ says Cross.
Adding an extra dimension to the stunt, anyone who replied to the email got hit with an out-of-office message. “If your email is urgent, perhaps you should have tried calling instead.
“The very fact you were content to type out your query in longhand and settle back to wait for a reply suggests it can wait, even if you have put a red exclamation mark next to your email to make it stand out in my inbox. Won’t wash with me, that.”
There’s an additional factor that contributed to the stunt’s success – the choice of a common or garden work email to speak to audiences. “It is a pretty dead medium – no one no creative ever suggests email as the route to market. Let’s face it, you can’t do a lot with it. But it was very Partridge and easily our biggest success.”

In the year since, BBC Creative has been using the campaign as a proof of concept for further projects. “BBC Creative is three years old now. We’ve not done too much humour, except for Comic Relief. I’ve suggested to our director that our missing thing was humour.”
Cross concludes: “We have the mandate to appeal to under-35s, humour is a good way to do that. Few people under 35 had heard of Partridge so it was equally important to use humour to reach them.”
The show’s made quite the resurgence in the times of pandemic too. Partridge was hygiene-alert even a year ago, illustrating how to enter a train carriage toilet without using his hands during the show in a sequence that has been resurfaced alongside other BBC comedy clips finding renewed relevance amid coronavirus. It’s possible that, with high-spending production methods currently off the table, BBC Creative’s email masterstroke will enjoy a similar long life as a prize piece of marketing.

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BBC, Scottish Government, Greenpeace, Irn-Bru, Huawei: Tempemail Roses Awards 2020 winners- Tempemail – Blog – 10 minute

BBC One, The Scottish Government, David Lloyd Clubs, Bletchley Park and Greenpeace are among the brands to win at Tempemail Roses Awards 2020.
The current Covid-19 situation means that Tempemail won’t be hosting its usual celebration dinners to announce our winners. Instead, this year we’re sharing the exciting news in a variety of ways via our digital channels with all our nominees and winners.
Taking home the coveted Grand Prix was BBC One and BBC Creative for ‘Clearing The Air‘, heralding the return of Alan Partridge. Meanwhile, The Leith Agency and the Scottish Government snapped up the Chair‘s Award for ‘Drive like Gran‘s in the Car‘.
Other gold winners this year included Aardman and Greenpeace for Illustration/Animation and TBWAMCR for David Lloyd Clubs‘ ‘Wimbledon Over Too Soon‘.
Meanwhile, Irn-Bru, Almond Board of California, Huawei, Shelter Cymru, Volkswagen, Tarmac Blue Circle, Avantex, John Angerson, Ecclesiastical, Joseph Holt, Pizza Hut, Parlophone, Roche, St Basil‘s, Opening Up Cricket, The Trussell Trust, and Greggs, were also among this year’s victors.
Check out some of the winners below:
Grand Prix/Copywriting/Low Budget/Most Creative Use of Media
Campaign: Clearing The Air
Agency: BBC Creative
Client: BBC One

With zero spend available, BBC Creative had to be clever about how they would announce Alan Partridge’s return to the broadcaster.
On February 25 2019, more than 20,000 BBC staff received an email from their new colleague, ahead of his return to the Beeb after almost a quarter of a century away.
The email cleverly captures the tone of the man himself, laced with his typical passive aggressiveness and egotistical personality. The message was sent to employees on the morning of the show’s first episode and quickly spread beyond, creating loads of chatter ahead of Partridge’s debut that evening.

Juror’s thoughts: “This was a superbly written, funny, great use of media and was full of brilliant touches that we all wish we’d done. Its clever use of the staff to create a huge amount of buzz – knowing that the audience would share it, was brilliantly executed and great use of free media.“
Chair’s Award/TV-Cinema Campaign/Radio Campaign
Campaign: Drive like Gran’s in the car
Agency: The Leith Agency
Client: The Scottish Government

12 months before this campaign launched, over 2,000 men between 20 and 29 were involved in collisions, with 314 killed or seriously injured on Scottish roads.
The campaign was developed following research that saw young drivers change their driving behaviours depending on who is in the car with them. And from those who were questioned who is ‘precious cargo’, the answer was their gran.
‘Drive like Gran’s in the car‘, features a series of humorous ads in which grannies talk to their grand sons about unsafe driving including scenarios about mobile phone usage, passenger distraction and driving too fast.
This year’s chair of the jury, Emma De La Fosse, chief creative officer at Digitas UK discusses her reasons for choosing the campaign in the interview below:

Radio Commercial
Campaign: Wimbledon: Over Too Soon
Agency: TBWAMCR
Client: David Lloyd Clubs
Wimbledon, the biggest tennis competition on the calandar and it gets people excited take out the old raquet and give it a swing – until it’s all over.
British multinational sports, health and leisure business, David Lloyd Clubs wanted to remind tennis fans that they can still enjoy the exhilaration of Wimbledon on their 943 tennis courts, whenever they liked. Using tennis grunts and allowing listeners’ minds to wander, TBWAMCR created a radio ad that put David Lloyd front of mind as the place to play 365 days of the year.
Juror’s thought’s: “A simple idea with a cheeky execution, we thought that this would have great cut through on radio.“
Ashika Chauhan, digital creative director, Krow Group
Identity Design
Campaign: Remembering D-Day at Bletchley Park
Agency: Rose
Client: Bletchley Park

During World War Two, Bletchley Park was the top-secret home the British code breaking effort and the birthplace of modern information technology.
Rose was asked to create an iconic identity for Bletchley Park’s new immersive D-Day exhibition, commemorating the vital work the code breakers did.
Juror’s thoughts: “The D Day design work for Bletchley Park had it all for us. Simple, smart, relevant, perfect. The ticker tape, the folded, hole-punched typography, the consistency of execution across multiple mediums and materials. A real stand out piece of work.“
Raymond Swan, creative director, Rothco
Illustration/Animation
Campaign: Turtle Journey
Agency: Aardman
Client: Greenpeace

From the animation studios of Wallace and Gromit, ’Turtle Journey’ tells the heart-wrenching tale of a family heading home under extreme pressures. In this case, a family of turtles who must make their way through an ocean entrapped by climate change, plastic pollution, oil drilling and overfishing.
With the mixture of CGI and stop-frame animation, Aardman uses storytelling, humour and creativity to communicate Greenpeace’s urgent message with the voice talents of Olivia Colman, Dame Helen Mirren, Bella Ramsey, David Harbour, Jim Carter and Ahir Shah.
Juror’s thoughts: “Who knew the tears of a plasticine turtle could invoke and incite so much? A sumptuously submersive visual feast, all the usual deft touches of Aardman’s stop-motion wizardry, coupled with a visceral gut-punch of a payoff. Worthy winner for a worthy cause.”
Tom Bedwell, managing director, Above and Beyond
For a full rundown of the winners, visit Tempemail Roses Awards website.

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BBC News presenters offer reassurance that ‘one day’ coronavirus will end- Tempemail – Blog – 10 minute

BBC newsreaders and presenters have joined forces in a spot that reminds the nation’s viewers that, one day, the Covid-19 pandemic will be over.
The ad is part of the BBC’s ongoing ‘Bringing Us Closer’ campaign – which so far has included other short films narrated by Idris Elba, Stephen Graham and Vicky McClure.
Made by BBC Creative, the spot will play out across the BBC’s network television channels and features on-air BBC News talent from across TV and radio filming from their studios, homes, and on-location. Appearances include BBC News political editor Laura Kuenssberg, Question Time presenter Fiona Bruce, BBC Breakfast host Dan Walker, Radio 4 Presenter and BBC News Scotland editor Sarah Smith and Radio 2’s Tina Daheley.
A host of BBC newsreaders were also featured including Huw Edwards, Clive Myrie, Sophie Raworth as well as BBC disability correspondent Nikki Fox and BBC Wales’ Jennifer Jones.
Since the outbreak of Covid-19, many of the UK’s major broadcasters have taken the opportunity to remind the public that they can be relied upon as a source of reassurance and information throughout the pandemic.
While channels such as ITV and Channel 4 took a more lighthearted approach to their public service announcements, the BBC’s focus has been to “establish [its] place in creating social cohesion and a sense of community”, Helen Rhodes, BBC Creative’s executive creative director told Tempemail.

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Sony told to pay BBC £5m for stock damaged in London riots | Technology – Blog – 10 minute

Sony must pay the BBC £5m after the High Court found it failed to prevent a warehouse containing about £40m-worth of DVDs and CDs from being burnt down during the London riots.
The Sony Digital Audio Disc Corporation owned and occupied the warehouse in Enfield, north London, where it stored more than seven million CDs, DVDs and Blu-ray discs for 2 Entertain Video, a subsidiary of the public broadcaster’s commercial arm BBC Studios.
During the widespread civil unrest following the fatal shooting of Mark Duggan by Metropolitan police officers in August 2011, a group of young men broke into the warehouse through a fire door and looted some goods before setting it alight with two petrol bombs.
The fire, which burned for 10 days, destroyed the warehouse and all its contents.
BBC Studios and 2 Entertain, which are responsible for the BBC’s video catalogue and new release stock, sued Sony for loss of profits and business interruption costs as a result of the fire.
They claimed the firm failed to keep its goods secure as a result of “poor security” and “inadequate fire precautions”.
Giving judgment on Friday, Mrs Justice O’Farrell ruled that they were entitled to £5m in damages plus interest as a result of Sony’s failures to install sprinklers or protect the “obvious weak point” in the warehouse’s security.
She said: “Adequate security measures that could have been taken by Sony probably would have deterred or delayed the attack on the warehouse and prevented the youths from gaining entry.
“Reasonable fire precautions, namely, the installation of sprinklers, probably would have suppressed the fire and significantly reduced any damage to the warehouse and its stock.”
The judge said the warehouse was destroyed in “an opportunistic attack on an unoccupied building that was accessible from a public path”.
She said the fire exit door and security grilles “offered almost no resistance to the short attack by youths armed with no more than a few garden implements”, who were able to enter the building “in less than one minute”.
Mrs Justice O’Farrell added that previous break-ins, including an April 2010 burglary in which more than 1,700 Blu-ray copies of the film Avatar were stolen, should have “put Sony on notice that a security review should be carried out, the risks should be assessed, and additional security measures introduced”.
The judge also rejected Sony’s contention that the destruction of the warehouse was an “event beyond its control”, finding that “the risk of intruders was foreseeable” because previous break-ins “had been attempted and/or achieved during incidents that occurred prior to the riot”.

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BBC, Channel 4, ITV: finding relevance with pandemic PSAs in a digital age- Tempemail – Blog – 10 minute

With audiences homebound for the foreseeable future British broadcasters are taking it upon themselves to keep their ears close to the ground and respond to the needs of the nation.
“When things go wrong, it’s part of the British DNA to be in it together and to help one another,” explains Nathalie Gordon, a freelance creative lead who has done stints at both ITV’s agency Uncommon and BBC Creative. “And broadcasters go, right, how do we bring some positivity? Because at the moment, they have a huge role to play in keeping people bloody sane.”
In recent years, Channel 4, ITV and the BBC have become exposed to competition for subscription video-on-demand (SVOD) platforms such as Netflix and Disney+, and established broadcasters’ capacity to program responsive content – both in the form of programming and public service announcements (PSA) – is helping them win favour with wayward viewers.
‘Bringing us closer’
While PSA’s by Channel 4, the BBC and ITV have all arrived with the same intention, the end results have been quite different. With the UK government applying a decidedly firm voice to the pandemic, Channel 4’s tone is playful and irreverent and the BBC’s proudly emotive, while ITV offers a sympathetic antidote to life in lockdown.

“‘Bringing us closer’ was created to establish the BBC’s place in creating social cohesion and a sense of community,” explains Helen Rhodes, BBC Creative’s executive creative director.
The evocative montage of BBC footage shot during the pandemic is accompanied by the rousing voice of Idris Elba, and aims to put a lump in the throat of viewers at home.
The brand film follows the BBC’s series of ‘Stay at Home’ public information skits released at the beginning of lockdown. To reiterate the Government’s message to stay indoors, BBC Creative dusted off iconic clips from its archive, harnessing audiences’ love for characters like Alan Partridge and Malcolm Tucker.

Onn Wednesday (22 April), the broadcaster also unveiled ‘Bitesize Daily’ – a comprehensive learning programme designed to help parents having to home-school their children.
To spread the word, BBC Creative brought together a film with the reassuring message: ‘just because the worlds on hold, it doesn’t mean your child’s education has to be.’

Taking a cheekier approach, the star of Channel 4’s PSA was a perfectly pert bottom, superimposed onto a rotating planet Earth. To encourage the public to keep their bums firmly on couches, Channel 4’s in-house creative agency developed a series of 10-second fly-on-the-wall style films that utilised its roster of stars.
“The project was turned around in 48 hours,” Zaid Al-Qassab, Channel 4’s chief marketing officer shares. “We do have a massive advantage of having an in-house agency and access to talent who helped with their generosity and desire to do good for the country.”

From Jon Snow ironing his collection of vibrant ties, to Big Narstie mowing the lawn, and Krishnan Guru-Murthy sharpening pencils; each 10-second skit works to concisely hit home the message – even Channel 4’s stars are stuck at home, keeping themselves busy doing menial tasks.
“Those clips were turned around in 24 hours. We gave them a tight brief in terms of the time, and the way to shoot, but we gave them a completely open brief in terms of what they would do. It’s genuinely their ideas,” Al-Qassab shares.
The reason for the short space of time, Al-Qassab explains, was because the PSA campaign was in response to the insight that some young men were not adhering to the government’s message to stay indoors.

“Our aim is to reach groups that are harder to get to,” he details. “And Channel 4 is unique in its ability to reach young men effectively as a PSA. So, we deliberately set out to make public service advertising that would make a young, male-skewed audience sit up and notice an important message.”

When the lockdown was initially imposed, ITV and its ad-agency Uncommon were the first with their finger on the pulse.
“I think there’s a real role for broadcasters and public service broadcasting,” states ITV’s director of social purpose, Clare Phillips. “We’re a public service broadcaster, just like the BBC and Channel Four.
“We all have an ability to reach so many people, and we want to use that scale and that platform to do some good.”
Back on 21 March, it paused live TV to bring a message of support to viewers struggling with social distancing. Addressing viewers directly during Saturday Night Takeaway, Ant and Dec took a moment to remind them to stay indoors, keep talking, and look after each other.
The move was part of ITV’s five-year mental wellness campaign, ‘Get Britain Talking’. While the next stage was due to launch in May, ITV felt the need to bring it forward and brought this all together in just over a week.
“What I love about this campaign it’s got the ability to flex,” Philips explains on its expansion during lockdown.
“As time goes on, ITV is reacting to how the nation is feeling, and the issues that they want to talk about,” she continues.

The next stage of the campaign saw ITV go deeper on its original message to get people talking, by pointing them towards who might need it most.
Imitating a phone’s contact list, the copy in the simple print ads challenged viewers to think about people that might need them right now and to look to the device in their hands to make the difference.
And last week (16 April), ITV halted the transmission of ‘Claps for Carers’ to deliver a poignant message from those working against the coronavirus on the NHS frontline. The tribute saw NHS workers thank the UK public for staying indoors, as well as offering their support and love during this national crisis.
Broadcast v SVOD
“I’m very surprised Netflix hasn’t done something. People talk about completing Netflix, nobody talks about completing the BBC,” points out Gordon. The state broadcaster had spent recent months fighting off existential threats, with commentators hinting that the organisation may not be sustainable in its current form. Last year, Ofcom warned it risked losing a ‘generation of viewers’ after it was revealed that less than half of young people now watch its TV channels.
“It’s a difficult time for the BBC because people are talking about how it’s irrelevant, and they don’t want it anymore,” shares Gordon. “So, it’s important for them to put those messages out there as well to just remind people that the BBC is that for them.”
“We’re much more capable of understanding the state of our audience and the mood of the nation than an SVOD can,” argues Mike Lean, BBC Creative planning director. “We feel the role of the broadcaster during this time is to change the story, and it felt like an amazing opportunity to play our part and give the nation what they need most in the most difficult times. That’s always been the role of the BBC.”
It is the same message shared by Al-Qassad. “You can’t get responsive content from SVOD in a time of need like this, but you can from Channel 4,” he contends. “We’re responding to the need of the moment. That is something you do as a public service broadcaster, that others wouldn’t do.”
“You wouldn’t expect them to, and they’re not capable of doing it. We’re much closer to the population and we’re more responsive to it.”
Last August, Channel 4’s chief exec, Alex Mahon, joked of the challenge it faced from ‘Netflix and porn’ for the attention of younger audiences. Her comment reflected a growing acceptance among senior TV execs that this lost generation were unlikely to embrace scheduled television.
Yet, at the beginning of April, Channel 4 unveiled research that showed it had experienced an upsurge in youth consumption. In particular, 44% of 16-34s claim to be watching even more TV.
The research also revealed that TV remains a trusted source, with 82% of 16-34s admitting they trust TV for information on Covid-19. This compared to 63% for newspapers and just 41% for social media, where 64% say they have read or seen fake news about Covid-19.
And earlier this week (20 April) it revealed that All4 had achieved its highest number of quarterly views ever across Q1 of the year. Views during the nation’s first two weeks in lockdown increased by a significant 37% compared with the same period the year before.
Ensuring the right tone
Given the pandemic is no laughing matter, there is a thin line to walk between lightening the mood with humour and coming across tone-deaf.
Knowing that record numbers of people are sat on their laptops at home with little else to do than pass judgement, it is a hard task to produce work that will not ruffle any feathers – particularly in the time frame.
Al-Qassab explains that “any good piece of advertising starts with good insight. There is no shortcut for that. We understand our irreverent tone well and we’re allowed by the public to be that one step cheekier.”
While the government has applied a stern voice to get the message across, “with the brand film, we wanted to have something that was hopeful, with a reassuring message no matter how hard it is, we’ll come through together,” explains Helen Rhodes, BBC Creative executive creative director.
“Striking that balance is important. You want to acknowledge the difficulties that people are experiencing whilst having a positive message.”
The BBC differs from Channel 4 and ITV in that it must look upon its work with a decidedly neutral lens.
“The BBC’s focus is on impartiality. When it talks as a brand, it must pay close attention to it,” explains Gordon. “Tonally, the brand film is a little more serious than it usually goes for. It usually avoids serious, because it is easy to stray more heavily from one to the other side – and it has to be so in the middle. Plus, there is no mention of the government.”
Lean reckons that is one of the benefits of focusing on the audience in its brand film, as it means the BBC is not talking about itself. “It gets trickier when the focus is on us because there will be that tug-of-war between different sides. It’s like how we handled the election – we make it about our audiences,“ he says.
By the end of lockdown – whenever it ends – Channel4, ITV and the BBC are likely to emerge with their public perception changed. And while consumers question the relevancy of public service broadcasters in the age of Netflix and Amazon Prime, the pandemic has offered broadcasters a leading role in the national conversation.

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Idris Elba reads ‘Don’t Quit’ poem over BBC News Covid-19 montage- Tempemail – Blog – 10 minute

To broadcast the BBC’s integral role as a public service broadcaster in this time of national crisis, BBC Creative has pulled together an evocative montage to say ‘together we’ll get through.’
A montage of real footage, captured over the course of recent weeks, is accompanied by the voice of Iris Elba reads, who reads Edgar Guest’s poem ‘Don’t Quit’.
The clips capture BBC news broadcasts, empty supermarket shelves, deserted streets and personal videos of the NHS frontline, inserted within footage of viral content, including the ‘clap for NHS carers,’ and Llandudno’s rogue goats. Elba reminds viewers that despite all the hardship, “we must not quit” and “together, we’ll get through.”
Discussing the launch of the campaign, Kerris Bright, chief customer officer, BBC said: “At a time when people are apart we wanted to focus on the things which actually, are bringing us together. We hope this BBC film does that, and reinforces the things which connect us in these difficult times.”
Adding to this, Helen Rhodes, executive creative director, BBC Creative said: “This is a time when everyone is pulling together to get through this crisis. We really hope we’ve managed to capture the emotion of that and show the ways in which the BBC is trying to help by using all our resources to keep us connected and bring us closer”.
The film will be shown from today across assorted BBC platforms including TV, Radio, iPlayer and BBC Sounds.

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BBC, Al Jazeera, Channel 4, Pink News, ESPN: Tempemail Online Media Awards 2020 finalists- Tempemail – Blog – 10 minute

BBC, Al Jazeera, HuffPost, ITV, Channel 4, JOE Media, Pink News, ESPN and South China Morning Post are some of the many media organistions who have made the shortlist of Tempemail Online Media Awards 2020.
These awards identify the cleverest, boldest and most original purveyors of news and views from around the world. This year’s judging panel was chaired by The Evening Standard’s Digital editor-in-chief, David Tomchak, who alongside industry experts from the BBC, UKTV, ELLE, Metro, Facebook, Digital Spy, Vice, The Sun, The Economist, ITV, Dazed Media, Bauer Media, Bloomberg and Reach PLC, finalised this year’s shortlist.
In light of the current global situation, Tempemail Awards are reviewing the ceremony date which was due to take place on 28 April. For updates and developments on this, please keep an eye on the awards website.
Find out if you made the shortlist below:
Outstanding Digital Team of the Year

Al Jazeera Media Network, Digital Division: Start Here – with Al Jazeera
Al Jazeera Media Network, Digital Division: AJ Contrast
BBC World Service English: 13 Minutes to the Moon
Channel 4 News / ITN
i: inews.co.uk
ITV News: ITV News Digital Team
The Times and The Sunday Times

Editor of the Year

GQ: Anna Conrad
Grist: Nikhil Swaminathan
HuffPost UK: Jess Brammar
i: Oliver Duff
Immediate Media: Tim Glanfield, Radiotimes.com
ITV News: Stephen Hull
Thomson Reuters Foundation: Kieran Guilbert

Video Team of the Year

Al Jazeera Media Network, Digital Division for Al Jazeera Online – AJ Close Up
Al Jazeera Media Network, Digital Division for Fork the System
BBC Global News Ltd for BBC Reel
Channel 4 News / ITN for Channel 4 News digital
CNBC International for CNBC’s digital video team fights financial illiteracy with innovative, entertaining content
JOE Media
Liverpool Football Club for LFC Video Team
Sky News
The Telegraph

Social Media Team of the Year

Al Jazeera English Twitter Team
Channel 4 News / ITN for Dispatches – digital team
Liverpool Football Club for LFC Social Media Team
PinkNews
Sky News
The Economist
The Telegraph for The Telegraph Social and Community Team

B2C Branded Content Team of the Year

Al Jazeera Media Network, Digital Division for Start Here – with Al Jazeera
Bustle Digital group for BDG Studios
China Global Television Network Europe Ltd for Danube – Life of a river
Haymarket Automotive Studio
JOE Media
Jungle Creations
Liverpool Football Club for LFC Branded Content Team
MOB Kitchen
South China Morning Post for Morning Studio

B2C Editorial Team of the Year

Al Jazeera Media Network, Digital Division for AJ Contrast
BBC Global News Ltd for BBC Reel
JOE Media for JOE Editorial Team

Content Creator of the Year

Al Jazeera Media Network, Digital Division for HyoJin Park and Joi Lee of “Fork the System”
Channel 4 News / ITN for Zahra Warsame
High 10 Media for Grist
JOE Media for Swedemason

Journalist of the Year

Al Jazeera Media Network, Digital Division: Faras Ghani
Al Jazeera Media Network, Digital Division: Abdul Baqi al-Zafer
Channel 4 News / ITN for Ayshah Tull
Forbes Media: Thomas Brewster
i: Vicky Spratt
Insider: Bill Bostock
JOE Media: Oli Dugmore
Thomson Reuters Foundation: Roli Srivastava

B2C Website of the Year

Anthem Publishing for Why is everyone going vegan?
Beano Studios for Beano.com
OutThere for We’re OutThere!
Reach PLC for Mirror Online
RT for #VictoryPages: Social Media History

Specialist News Site

Calvert 22 Foundation for The Calvert Journal
Climate Home News for On the front lines of a warming planet
DeSmog UK for Covering Climate, Always
High 10 Media for Grist
HRreview
Middle East Eye
Nature
PinkNews
South China Morning Post for China Tech City – Abacus

Tempemail News Site of the Year

Evening Standard Limited for Engaging new audiences across the globe while keeping London at our heart
HuffPost UK
inews.co.uk
LinkedIn for How LinkedIn’s Editors Get the UK Talking
South China Morning Post

Best Lifestyle/Leisure News Site

Daily Vanity for How Daily Vanity runs a lifestyle publication like a newsroom and won over the beauty community
Evening Standard Limited for Evening Standard Lifestyle
Evening Standard Limited for Homes & Property
Middle East Eye for Discover: Middle East Eye

Best Local/Regional News Site

BBC News Northern Ireland
Belfast Telegraph for Brexit Voices from Northern Ireland

Best Site for News-led Journalism

Al Jazeera Media Network, Digital Division for Al Jazeera Online
Guardian News & Media for theguardian.com
HuffPost UK
i for inews.co.uk
Reuters for The revolt of Hong Kong
Sky News

Best Sports News Site

ESPN.co.uk
Guardian News & Media for The Guardian Sport Website
Liverpool Football Club for liverpoolfc.com
The Telegraph

Best Commentary/Blogging

Channel 4 News / ITN for FactCheck
i for inews.co.uk
Middle East Eye for Opinion, Middle East Eye

Breaking News Story of the Year

Al Jazeera Media Network, Digital Division for New York to Cairo – One-Way Ticket
BBC East Midlands for Whaley Bridge dam collapse
Bloomberg for Yes, Alexa is listening to you. Oh, and they’re watching you too.
Guardian News & Media for Police called to Boris Johnson’s home
i for Private Finance Initiative Contracts
RTÉ for Dramatic days in Irish politics: General Election 2020
Sky News for London Bridge Terror Attack

Editorial Campaign of the Year

Calvert 22 Foundation for Russia Z- The Calvert Journal
Channel 4 News / ITN for #ClimateDebate
Dazed Media for The End of the Decade – 2010s
Guardian News & Media for The Empty Doorway – Homelessness in focus
i for PFI
Reuters for Climate Change
The Times and The Sunday Times for The Times Clean Air for All Campaign: Revealing the scale of Britain’s air pollution crisis

Best Campaigning/Investigative Journalism

BBC News Arabic for BBC Arabic Investigates
Bloomberg for A Tradition to Be Ashamed Of
Business Insider for Bill Bostock, exposing how the Saudi state used American tech platforms to restrict female freedom
CNN for Fighting Racism In Football
Guardian News & Media for The Polluters
i for The Women Who Can’t Retire
i for Property Guardians
Reuters for Hidden Injustice
Reuters for Project Raven

Best Use of Crowd Sourcing or Citizen Journalism

BBC News for We Are Stoke-on-Trent
Channel 4 News / ITN for Inside Quarantine
LinkedIn for How LinkedIn’s Editors Get the UK Talking
The Times and The Sunday Times for Election In One Room: Meet the 100 people who will decide the result

Best Video Journalism

Al Jazeera Media Network, Digital Division for Close Up
Channel 4 News / ITN for Inside Quarantine
Channel 4 News / ITN for Uncovered for Facebook Watch
HuffPost for Between the Lines: Why Is Country Music Considered So White?
HuffPost for Nuns Sexually Abused These Women For Years. Now Survivors Speak Out.
JOE Media for British people guess how much US healthcare costs
Sky News for Off Limits
South China Morning Post for On the ‘Front Line’ with Hong Kong’s protesters
The Guardian for Anywhere But Westminster
The Times and The Sunday Times for Britain’s collapsing coastline

Best Use of Photography

Al Jazeera Media Network, Digital Division for Faras Ghani, meet the rescuers saving migrants and refugees from a ‘sea of blood’
Bloomberg for The Brexit Diet
Bloomberg for The 310 Miles Breaking Brexit
RT for #Romanovs100 AR Photo Album
Native Advertising Campaign of the Year
Courageous Studios for Charles Schwab
Haymarket Automotive Studio for Honda UK
Haymarket Automotive Studio for Vauxhall UK
Minute Media for Kia
South China Morning Post for Department of Tourism, Culture, Radio, Television and Sports of Hainan Province
South China Morning Post for Singapore Grand Pix
South China Morning Post for Qantas Airways
South China Morning Post for Macao Government Tourism Office

Best Commercial Innovation

Axis Studios for Magic the Gathering: War of the Spark Trailer
Beano Studios for Beano Brain
Boat International Media Limited for Boat Pro
ESI Media: The Independent and London Evening Standard for Babylon, Bee Midtown, Edwardian Hotels, Google Digital Garage, Source London, Uber – Evening Standard’s Future London
The Ozone Project for Building the digital advertising environment of the future

App of the Year

i for App of the Year – inews UK
RT for #Romanovs100 AR Photo Album
Sky News
Sunshine Sachs for The Weather Channel

Podcast of the Year

BBC World Service English for 13 Minutes to the Moon – podcast and real-time visual countdown
Bloomberg for The Shrink Next Door
Dennis Publishing for The Week Unwrapped Podcast
Evening Standard Limited for ‘The Leader’: An innovator in the daily podcast field
ITV News for Calling Peston
JOE Media for House of Rugby
Springer Nature for The Nature Podcast
The Guardian for Today in Focus

Best Use of Social Media

Al Jazeera Media Network, Digital Division for Viral coverage by Al Jazeera English Twitter account — #HowToSellAMassacre
Channel 4 News / ITN for #ClimateDebate
GiffGaff for #choosegiffgaff
Global Media and Entertainment for LBC Digital
PinkNews for PinkNews Snapchat General Election
Redfish
Sky News
The Telegraph for The Telegraph Election Coverage
VICE Media for Saving The Planet Through Snapchat

Technical Innovation of the Year

Al Jazeera Media Network, Digital Division for Could mega dams kill the mighty River Nile?
BBC for BBC News on smart speakers
BBC News Arabic for BBC Arabic Investigates
Boat International Media Limited for Boat Pro
Evening Standard Limited for Evening Standard Audio: world-first interactive audio for Google Assistant
Politico Europe for Politico Pro
The Times and The Sunday Times for Edition Builder – making it easy for our teams to focus on quality
VGTV for VG News

Best Designed Site

Calvert 22 Foundation for The Calvert Journal
China Global Television Network Europe Ltd for Danube – Life of a river
Dotdash for TripSavvy
PinkNews
RT for #VictoryPages: Social Media History
South China Morning Post for China Tech City – Abacus

Editorial Innovation of the Year

BBC for BBC News on smart speakers
BBC Shared Data Unit for Impact of the BBC Shared Data Unit
Courageous Studios for CNN SAM (Sentiment Analysis Moderator)
ITV News for The Rundown
Politico Europe for Mapping political power and influence on Twitter
Reach PLC – Mirror Online for Britain Talks – Daily Mirror, Daily Express and Reach Regionals
The News Lens for Hong Kong’s Last Stand: A Timeline of the Anti-Extradition Movement
The Telegraph for Telegraph Women’s Sport: A revolution in sports media

Best Launch/Relaunch of the Year

Channel 4 News / ITN for RATED
i for inews.co.uk
Independent.ie for Independent.ie & Belfast Telegraph Redesign
ITV News for The Rundown
PinkNews

Find out more details regarding the ceremony on Tempemail Online Media Awards homepage.
Partners of these awards are PA Media and the Tempemail Union of Journalists.

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BBC rejigs Thick of It, Alan Partridge and Mighty Boosh clips with ‘Stay At Home’ message- Tempemail – Blog – 10 minute

The BBC has dug into its extensive archives to deliver a series of ‘Stay at Home’ public information films with the help of some of its best-loved catalogue titles.
A series of clips have been prepared from classic episodes of Miranda, The Thick Of It and The Mighty Boosh to help relay public health messages in a relatable fashion, each bookended by a recurring plea to ‘seriously, stay at home’.

I’m Alan Partridge will also be returned to the limelight as Norfolk’s finest is enlisted to help spread the word for viewers to ‘set a routine, to help staying in’ by giving some structure to the period of enforced isolation.

Director-general Tony Hall said: “Acting on heath advice will save lives. Using our stars is a good way of getting the message out far and wide. Even if it makes just a small difference, it will be worth it.”
Kerris Bright, BBC chief customer officer, said: “We’ve found four classic clips in the BBC’s extensive archive which we hope will raise a smile during these tough times. But the message behind this series of information films is very serious.
“We want to do everything we can at the BBC to help spread the message that we must all stay at home to help slow the spread of this virus, and to develop a routine to make our days that little bit more bearable.”
The government and state media have been scrambling to reinforce the message that people should not leave their homes unless absolutely necessary with Channel 4 amending its idents to bear the ‘stay at home’ message while brands like Coca-Cola and ITV have also found a crucial role to play in propagating the lockdown message.

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BBC Global News offers free ad slots for coronavirus public health guidance- Tempemail – Blog – 10 minute

To help international and governmental organisations share important guidance on the coronavirus, BBC Global News is offering up a fifth of its TV and online advertising inventory to be filled with public health messaging.
While people are desperate to equip themselves with the right information during this uncertain time, detrimental fake news stories have been circulating – particularly on social media. The BBC has found it has a genuine role to play in curbing the spread of misinformation.
BBC World News and BBC.com are currently receiving a record amount of visitors, with 60 million people arriving at the BBC’s online news service (up 50% on the average). Of that record amount, more than 80% (49 million) were there to learn more about the coronavirus.
“Our job is to report on the developing crisis around the world in a period when people need news they can genuinely trust. But if we can support public health agencies in doing their job in these unprecedented times I feel we have a responsibility to help,” explained Jim Egan, chief executive of BBC Global News.
Therefore, it is giving the opportunity for major multilateral organisations and national health ministries to broadcast correct guidance on its TV and online platform. Through this endeavour, it will replace 20% of its advertising inventory.
Beyond this, to help combat the spread of misinformation, BBC Global News is to provide more coronavirus-related content, which has been commissioned in response to the growing audience demand around the world.
After the BBC axed her BBC2 current affairs and investigative show, Victoria Derbyshire is set to host a new regular half-hour programme – Coronavirus: What You Need to Know. It will explain what the coronavirus is, how you can catch it and how to protect yourself.
Joining this, BBC Global News has commissioned Coronavirus Explained – a short daily update that will be broadcast on the channel across the day alongside the dedicated Coronavirus index on BBC.com and the daily Coronavirus Global Podcast.
The BBC joins other bodies offering free ad space, including Facebook, which offered ‘millions’ of free advertising credits for ministers to reach out directly to people on Facebook and Instagram.

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BBC Global News measures up its pandemic responsibilities as ‘political attacks die down’- Tempemail – Blog – 10 minute

BBC News is accessing its role in covering the coronavirus pandemic, weighing up how to make good on the public’s trust and balance fair criticism of government health policies without hindering its general public health objectives.
Kicking off Tempemail’s Digital Transformation Festival was apanel exploring BBC News’ response to the global pandemic. With the UK among many nations moving to favour a lockdown, the state broadcaster is seeing an increase in views online and linear as the public moves to remain informed.
Over the last week, the government has faced questions around its public health policies – or how they were communicated to a public looking for guidance.
Geeta Guru-Murthy, journalist and presenter at BBC Global News, weighed up the unprecedented responsibilities of the broadcaster.
“Politics feel pretty small at the moment. For the first time in our lifetimes, we are facing the most critical of questions. [As a broadcaster] we’ve never had to make these decisions with the news stories we cover – and I started as an anchor when September 11 broke. We’ve covered horrendous events in the Middle East and around the world.
“It is important to remember, this is one of many problems many are facing around the world but this is a global story that has moved very fast. There’s a scientific question and many journalists are not hugely informed. We have to ask difficult scientific and political questions.”
In the wake of Brexit, the government had been asking questions of the BBC and how it will be funded in the future. But Guru-Murphy said that the “political attacks we see on the BBC have died down now the government has something bigger to deal with.”
She noted that there has been an uptick in viewership, up around 7% to 15% depending on the day, proving the value it still holds during a time of crisis.
“Now people are turning to trusted sources when there is so much fake news out there about the medicines and treatments you can use. In terms of newsbrands and organizations of trust, including the scientific bodies, it is equally incumbent upon us to question those in charge,” she said.
Speaking on the public’s perception of the pandemic, Christian Fraser, journalist and presenter at BBC Global News, said: “We have to put trust in experts again. It has been an issue since the middle of last week. [This government’s] off the record briefings need to stop. The comms need to be coordinated.”
With the media looking to act responsibly and governments trying to forge the least damaging path, brands have an opportunity to make lasting impressions and even partake in some social good. Fraser noted some good behaviour from brands, for example retailer Iceland set aside time for the older population to shop in its stores in Northern Ireland.
Guru-Murthy said brands should be thinking about the long-term opportunities that good customer service and support will bring when responding to the challenges they currently face.
“Say I had airline tickets booked, if they treat me in a way I think it is fair, refund me or moves the flight, I am more likely to be loyal to them. Same for engineering companies that switch up their production to hand soaps or hotels that offer beds to those in need. There will be a PR benefit to that.”
Gemma Greaves, the outgoing chief executive of The Marketing Society outlined an opportunity for brands to build trust now – if they show real utility or selflessness. “Those that take a real leadership role will shine. Brands are taking public decisions and are leading the way forward.”
With the disruption guaranteed, brands are assessing the core fundamentals of their businesses, be that remote working, supply chains or data, according to Gordon Young, editor-in-chief of Tempemail.
There are opportunities for bravery to come. But he claimed that there are also a lot of tough decisions to be made ahead of an economic slowdown. “Brands are now looking at survival, they are going to have to make many decisions that they are delaying.
“Advertising is integrated into the economy, it is not a separate sector, it is the canary in the coalmine and the canaries are coughing like they have coronavirus.”
On the positives from the pandemic, he concluded: “This is the biggest remote working experiment in history. The world will never be the same again.”
You can watch the full session here on Tempemail’s dedicated Digital Transformation Festival microsite.

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