Will Smith surprises Lyft passengers in Bad Boys for Life promo stunt- Tempemail – Blog – 10 minute

Will Smith sat behind the wheel of a 2020 Porsche Taycan in Miami and drove around some very happily surprised Lyft riders as a promotional stunt for the release of his new movie sequel, Bad Boys for Life.
In celebration of the release of the movie, which topped the box office over the weekend, Smith and Lyft joined forces for what they called ‘Bad Boys for Lyft’, redefining the meaning of joy ride for the riders in Miami. Thinking they had signed up for an opportunity to be the first to weigh in on some new Lyft tech features, the riders were shocked when Smith pulled up in the hot new Taycan embodying the spirit of his character, detective Mike Lowrey, and gave the them the chance to fill in as his partner in crime.
Along the ride, Smith teaches his riders the finer points of being a buddy cop. With one woman, he asks what she would do if they “rolled up on a criminal,” accosting an unsuspecting pedestrian and asking “You good?” Another woman gets a lesson in speed driving with some hilariously profane results.
At the end of their rides/Bad Boy tutorials, Smith gives them all a gift – free Lyft rides for a year – which bumps up his driver rating to five stars.

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Travel supplement: Bad for business (class)- Tempemail – Blog – 10 minute

Business class should be banned. These passengers account for twice the carbon footprint of an economy passenger, and the industry is guilty of preserving an inefficient and archaic model. A rethink is long overdue, and we call on fellow airlines to commit to a total ban on business class travel for any flight under five hours.

Incredibly, the quote above doesn’t come from the speech of an impassioned eco-warrior, or a campaigner for greater social equality. It is a statement made by Wizz Air chief executive Jozsef Varadi during a mid-November earnings call with analysts. During the call, he tore into legacy airlines for persisting in an “unethical” approach to business class travel.
It’s hard to disagree. Business class travel – whether by air or by train – is one of the most weirdly wasteful and anachronistic aspects of modern working life. I fly frequently enough with British Airways to qualify for membership of its rewards program, ‘Executive Club’. Established in 1995, the name was presumably chosen to evoke memories of the golden age of air travel, of perfectly coiffured size eight stewardesses serving stiff G&Ts to besuited middle-aged white guys exhausted from a busy day of deal-making and cheating on their wives. If I accumulate enough tier points, I’ll be rewarded with Gold Membership of the Club, which would grant me access to exclusive First lounges.
The world has moved on
People with ‘Executive’ in their job titles are no longer the most powerful people in a business. In fact, often they are the most junior. And all that glitters is no longer gold. Gold credit cards may have been a source of envy in the 1980s, but now they just look naff. I feel a little mean picking on BA, because pretty much every airline and train company has fallen into the same trap.
Despite this, business travel is growing at around 6% a year, and spend on it is expected to reach $1.6 trillion in 2020. But this growth is reliant on an emergent generation of business traveller, which is less likely to be tempted by the ‘golden age’ narrative and far more likely to be swayed by sustainability, diversity and authenticity.
According to PWC, Millennials will account for 50% of the global workforce, and Boston Consulting Group reckon this group will also account for half of all business travel spending. Research by business travel expert TravelPerk paints a vivid picture of this emergent generation of business traveller. Increasingly likely to be female, she prefers Airbnb and non-chain hotels. She flies most frequently on low-cost airlines. She frequently needs to change her plans. Frugality, flexibility and a frictionless digital experience are more important than pre-flight mimosas and a free washbag. And let’s not forget that this whole discussion is kicking off because of the sustainability of business class travel. A complimentary washbag (complete with plastic toothbrush) and an empty seat next to you are hardly guilt-free comforts.
So, what would frugal, flexible, frictionless and sustainable business travel look like?
The new priorities of travel
The pre-travel experience will almost certainly emphasise intelligent digital services that provide real-time insight into the most pleasurable and efficient way to get you to your plane or train. Not only will unexpected delays or hiccups be ironed out before your eyes, but serendipitous opportunities – your favourite band happens to be playing in the city you’re visiting – will be pointed out to you. Frequent travellers may even have their tickets offered to them free of charge (which beats a complimentary members’ magazine).
During your trip, you’ll benefit from unobtrusive, invisible security and real-time updates and improvements to connecting modes of transport, right up to the doorstep of your final destination. Airline lounges will almost certainly still exist, but hopefully in an evolved form: less like a holding pen for the airport’s most selfish, entitled, boorish and insufferable visitors and more like the public spaces of a progressive hotel: places where kids and couples can feel as welcome as consultants. And why should lounge access be limited to the airport?
After all, it might be quite nice to have access to a members’ club to visit while abroad. And a much nicer place to work than a stuffy hotel room. 60% of all business trips last year incorporated some element of personal leisure, so it might also be nice to throw in personalised rewards.
Crucially, none of this has anything to do with which seat or section we happen to sit in. Some of us actually like to turn right on the plane. But it might still be nice to pre-order food and drink, choose how roomy we’d like our seat to be, who we’d like to sit next to and whether or not we’d like a pair of pyjamas to sleep in and a wash bag to borrow or buy. Airlines and alliances with a ‘lifetime’ view of their customers will care about them whether or not they happen to be travelling ‘in business’ on any individual trip. You shouldn’t become a second-class citizen for a day just because you bought an economy seat for once.
Of course, all of this will be electric and circular. Eventually. So when you get home you can tell the kids that the trip you’ve just been on didn’t screw up their own opportunities to see and enjoy the world when they are grown up.
Nick Liddell, director of consulting at The Clearing.

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USB4 Branding Is Reportedly Downright Bad


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The USB-IF has apparently decided to extend the already-confusing naming scheme it used for USB 3.X in new and exciting ways. To briefly recap: Up to USB 3.0, USB branding was sane. With the introduction of USB 3.1, the USB-IF decided to create a new naming convention. USB 3.1 capability would be known as “USB 3.1 Gen 2,” while USB 3.0 would be rebranded as “USB 3.1 Gen 1.”

This was confusing enough. Then, earlier this year, the USB-IF made it worse. When it introduced USB 3.2, it rebranded every previous product generation again. Now we had three standards: USB 3.2 Gen 1 (aka, USB 3.0), USB 3.2 Gen 2 (aka, USB 3.1 Gen 2), and USB 3.2 Gen 2×2. The new product matrix looked like this:

USB32-Chart

An engineer familiar with the USB-IF’s plans has shared details surrounding the upcoming USB4 standard. The new brand is apparently “USB4” not “USB 4.0,” which makes some sense — people often drop the space between “USB” and “3.” But according to the source, USB4 will also be marketed according to the number of lanes that it offers.

Once the specifications are released, there will be a new round of confusion,” the source told TechRepublic. “It’s going to be USB4, but you have to qualify what USB4 means, because there are different grades. USB4, by definition, has to be [at least] Gen 2×2, so it will give you 10 Gbps by 2, that’s 20 Gbps. There’s going to be USB4 Gen 3×2, which is 20 Gbps per lane. 20 by 2 will give you 40 Gbps.

USB4 Gen 3×2 is stated. USB4 Gen 2×2 is implied. Why not staple on some Greek letters or Linear B script while you’re at it? Companies like Intel, Nvidia, and AMD have absolutely made branding mistakes — Intel’s Xeon Scalable product family is not particularly easy to parse — but they also take care to offer product labels that mix numbers and letters in ways that give readers an idea of overall performance. We expect the GeForce 2080 to be faster than the 1080, and the 2080 to be faster than the 2070. The Ryzen 7 3700X is faster than the 2700X, the Core i7-8550U is faster than the Core i7-7500U. When companies deliver new products that are numbered higher than older ones but don’t deliver better performance, as sometimes happens in the GPUSEEAMAZON_ET_135 See Amazon ET commerce market, we call it out. “USB4 Gen 3×2” isn’t a misrepresentation; it’s just incomprehensible to someone who isn’t plugged into the tech industry.

We Have Obviously Made a Terrible Mistake

The problem appears to have begun, as all problems do, with XKCD.

Comic by XKCD

When USB-C was unveiled, it was touted as the “everything” cable. USB-C can deliver power. USB-C can deliver Thunderbolt. USB-C can deliver DisplayPort. USB-C is, to its credit, an extremely flexible standard. The problem is, companies want to sell that standard in a huge range of configurations, and they don’t want to pay for features or cable capability they don’t require.

This has created real problems with USB-C cable qualification and capability. The days of being able to automatically assume that every micro USB cable was just like every other micro USB cable are over. Using a USB-C cable that isn’t built to the specs your device requires results in issues that range from annoying (not being able to use a cable for video output) to highly destructive (literally bricking hardware).

I sympathize with the USB-IF, which is attempting to roll out a comprehensive standard time when that standard has to cover a huge variety of products. But there simply must be a better way to balance a comprehensive standard with a comprehensible standard. One place to start would be to drop the linkages out of the product name and simply use the provided bandwidth. USB4 40Gbps. USB4 60Gbps. And even if those simple ideas are unworkable, there has to be a better way to communicate the relationship between standard and bandwidth than asking people to compare the relative merits of “USB 3.2 Gen 2×2” versus “USB4 Gen 3×2.” Branding is supposed to make it easier for a company to communicate product advantages and features to the public, not confuse them.

We’re still assuming that USB 3.2 and 3.1 will not be redefined as “USB4” parts in some future update. If those products are also respun again, the USB-IF might actually win a competition against the iBeat Blaxx for one of the worst consumer product names ever. (Those of you with your own memories of worthy “worst product name ever,” contenders are invited to drop them below).

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What will happen when the bad times come? – gpgmail


Here in America we are now in the longest economic expansion in history. That doesn’t mean it’s about to end. But it does raise the question: what happens when it does? When the economic cycle finally inverts into recession, perhaps unexpectedly and with no obvious cause, perhaps because of some geopolitical crisis? We know what happens to the overall economy — but what happens to the tech sector?

Last time around, the answer was: “surprisingly little.” Late 2008 saw widespread expectations that tech was about to crater along with all other sectors. This was the era of Sequoia Capital’s infamous “R.I.P. Good Times” deck. They could hardly have been more wrong.

Instead the Great Recession everywhere else was more of a speed bump in Silicon Valley. In fact it was arguably the birth of the modern startup boom. The number of startups tracked by CrunchBase rose rapidly from 1200 in 2007, by at least 25% every year, to 5700 five years later.

Meanwhile, YoY revenue growth at Google did drop into single digits in 2008-09 … but only for a few quarters, never actually stalled, and quickly returned to 20%+. Amazon growth never fell below double digits. Apple’s went negative for one lonesome quarter, but otherwise stayed north of 20%.

Go back a little further, though, and you come to the dot-com crash, in which tech was — of course, and rightly — hit hard. This was not entirely a bad thing. Even at the time it was clear that to some extent the chaff was being sifted from the industry, albeit at widespread painful personal cost. However, that unpleasant correction set the stage for the nonstop growth since.

So: will the next downturn parallel 2008, or 2001? Will tech growth slow but not stop, or has the time come again for a great economic threshing which will separate wheat from chaff? Or will the next downturn take its own, very different shape? Tech is both much larger now, and much more tightly woven into every other sector.

One could argue a recession will accelerate the demise of legacy businesses and systems, and their replacement with newer, more efficient, software- / API- / AI-driven ones, so the tech industry will actually see a net benefit from any downturn. I’m skeptical of this vulture theory, though. A sinking tide ultimately lowers all boats.

Still, the Big Five — Alphabet, Amazon, Apple, Facebook, Microsoft — will probably sail though relatively untouched. They may stop hiring as aggressively (Google has grown by 18,000 employees to 107,000 in just the last year) but they have enough cash on hand, and diverse enough revenue streams, to weather a storm. Even Google is no longer totally reliant on ads, now that it’s making $8 billion/year from GCP.

The one possible exception is Facebook, which remains the most precarious of the Big Five, given the increasing vitriol it attracts, its relative lack of room to grow in wealthy markets, and, probably most important, the fact it remains a one-trick revenue pony. Could the next recession see Facebook drop from Big Five status? Very possibly.

Lesser companies, though — those outside of tech proper, and even the herd of growth-stage unicorns — will almost certainly be forced into major layoffs. Will the newly-laid-off flock back to school, as happened in 2008? Or will they rush to roll the dice with new startups? Given the rising costs of, and increasing skepticism aimed at, traditional higher education, it seems likely that instead we’ll suddenly see an enormous bloom of new startups.

On the one hand, this means more ideas flung at the proverbial wall, and so more innovation. But on the other, these will presumably mostly be low-cost web / app startups, which as I’ve argued before are increasingly played out, from people who are founding them as a reaction to being laid off rather than because they have a vision they can’t ignore, in a downturn during which funding will presumably grow ever harder to acquire.

There’s a school of thought which says more startups is always better, and another which says that bad startups are like an algal bloom, choking the oxygen (money, attention, talent) from the ambient environment and making things worse for the overall ecosystem. It seems likely that the next downturn will serve as a natural experiment testing these hypotheses. Let’s hope the former is more true. And if (but only if) you have your own burning startup idea in you, it might be best to beat the eventual recessionary rush.


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