Unilever takes action to prevent ads from targeting kids under 12- Tempemail – Blog – 10 minute

Unilever has vowed to stop advertising its food and beverage products to kids under the age of 12.
The FMCG-giant has been on a mission for the past year to ensure the content and placement of its adverts meet conditions set under a ‘Responsibility Framework’ established with now-departed chief marketing officer Keith Weed.
To date, it has established a network of global, regional and local online publishers as well as platforms it’s willing to advertise on in to get “more control and greater visibility” over where its ads are placed. It has also invested in experiments with ethical ad platform Good Loop which donates to charity every time someone watches a full advert online.
This latest step, which comes under the guidance of new brand boss Conny Braams, will see Unilever stop advertising its food and beverages to children under the age of 12 on traditional and social media.
It will also stop working with any influencers and celebrities who primarily appeal to children and would also limit its use of cartoon characters to promote products. However, this does not extend to advertising on in-store displays, though Unilever said it will only promote products in supermarkets that have a certain “nutritional profile”.
The new approach will begin with its ice cream business which counts Magnum and Wall’s among the biggest brands.
Wall’s – the parent company for brands such as Max, Paddle Pop, Twister – will now run with a ‘Responsibly Made for Kids’ logo on its point-of sale communications, product packs and price cards.
“We at Wall’s believe that everyone deserves a little joyous treat from time to time and we strive to offer something for everyone. Our promise is a genuine commitment to make and market products to children responsibly. It is the promise of better ice cream and healthier, happier children. Both now and in the future,” said Matt Close, executive vice president for the global ice cream category.
The deadline for compliance with these new principles is the end of this year.
Unilever said the move was in response to estimates from the World Health Organization which estimated that 124 million children between the ages of 5 and 19 suffered from obesity worldwide, while 213 million were overweight.
Last year, chief executive Alan Jope said the business would “dispose” of any brands that lack purposeful messaging.

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Google’s holiday rental service under fire as 40 rivals urge EU antitrust action – Benchmarking Change- Tempemail – Blog – 10 minute

Alphabet unit Google faces the risk of more EU antitrust problems after 40 rivals on both sides of the Atlantic accused it of favouring its own vacation rental service on its search engine and urged European Union enforcers to take action.
The 40 companies and trade bodies in nine EU countries, Switzerland and the United States, which include eDreams Odigeo, Expedia and Tripadvisor, laid out the case against Google in a letter to EU Competition Commissioner Margrethe Vestager seen by Reuters.
“We see strong indications of a competitive strategy for Google to reduce us and our industry to mere content providers for the ‘one-stop-shop’ of Google’s new product,” the letter said.
In focus is Google’s prominent display of its product at the top of its general search results pages, jazzed up with pictures, a map review, ratings and prices.
“Such favourable ranking and display secures Google’s service more user attention and clicks than any competing service may acquire, even if these are more relevant for the user’s search query,” the letter said.
One of the signatories, who declined to be named, has taken the further step of filing a complaint with Vestager.
The letter came as Google gears up for a legal battle on Wednesday against the first of three antitrust fines levied by Vestager for using its dominance to promote its price comparison shopping service, squeezing out smaller rivals.
The Commission said it had received the letter, but declined comment on receipt of the complaint.
Google said its search results aim to provide users with the most relevant information.
“We’re currently testing a new format for specialist searches in Europe, including jobs, local and travel, where people might see a carousel of links to direct sites across the top of the search results,” a spokeswoman said.
“This is designed to demonstrate the range of results available.”
The company started including vacation rentals in hotel search results in 2018. The Financial Times was the first to report the letter.

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Super Bowl adjacent ads: How McDonald’s, Tums and more are getting in on the action- Tempemail – Blog – 10 minute

Super Bowl ads now run up to $5.6m for a 30-second spot. While some brands would love to be a part of the big game, they don’t want to spend the money, that’s where adjacent placement comes in.
Brands can glom on to the Big Game without the huge spend by doing stunts tied to game action, advertising before kickoff, or having an activation tied to the game without mentioning the words Super Bowl (owned by the NFL). Or, they may just do something outrageous during the same time frame.
Here are just a few examples of brands who are not quite in the Super Bowl.
Secret
Secret Deodorant revealed its conversation-starting almost-Super Bowl ad on The Ellen DeGeneres Show. ‘The Secret Kicker’ spot will air during the official Super Bowl Pregame Show and aims to spark a dialogue about the possibility of women playing at football’s highest level – the NFL. Starring US soccer players Carli Lloyd and Crystal Dunn, this ad is the latest from Secret to prominently highlight women’s social issues.

Stella Artois
The beer brand featured Carrie Bradshaw and The Dude last year, but this year Stella has so far only committed to Port de Stella, which it calls “the ultimate destination for world-class food, music, style.”
Popping up around the US throughout 2020, Port de Stella will make its debut in Miami during Super Bowl weekend, inviting locals and Super Bowl goers the chance to taste, touch and experience the best of Europe and the Life Artois ahead of America’s most iconic sporting holiday. Tickets are free at PortdeStella.com.
Freshii
The Freshii #SoupOrBowl is a social activation centred around giving back to local communities. Freshii is hijacking the game by asking folks on Twitter, Facebook, and Instagram to replace their #superbowl hashtag with #SoupOrBowl in the days leading up to Super Bowl Sunday.

Buffalo Wild Wings
Buffalo Wild Wings has promised free wings for America if the game goes to overtime.
Overtime is far from a longshot, with two postseason games having already gone to OT this year. If that trend continues 2 February, everyone in the US will win free wings on February 17 from 4-7pm local time.

Buffalo Wild Wings tweet

Tums
The antacid brand invited Twitter users to share what they find #TUMSworthy by using the blue dot emoji. Tums will be partnering with fans and a cast of influencers to give Twitter users the chance to win $54,000, or one of six trips. It will run two ads just before kickoff.

McDonald’s
McDonald’s is foregoing the game but will be present during the pregame show with an ad that highlights the actual go-to orders of: Kim and Kanye, Millie Bobby Brown, Whoopi Goldberg, reporter Erin Andrews, and other not-so-real personalities, Dracula, the Hamburglar and the Big Bad Wolf.

Superb Owl
Created by Partners + Napier, this internet meme turned activist will support his fellow animals across the sea by donating his time to review Sunday’s best spots – and help raise money for World Wildlife Fund’s Bushfire Emergency. Follow along @SuperbOwl_Saves.

Mint Mobile
The Ryan Reynolds-owned wireless service made a public notice that it was not spending more than $5m for an ad. In a tweet, Reynolds holds up the ad with the text: ‘Everyone’s buying ads so I bought one too. Not on TV. In the
@nytimes. #classy http://mintmobile.com/free.’
The service will give away three months of free service if people sign up during the game.

Ryan Reynolds for Mint Mobile

Chipotle
The fast-food restaurant is eschewing traditional advertising in favor of a high stakes partnership with some of TikTok’s best-known creators to reach sports fans.
The pairing will see the likes of David Dobrik, Brittany Broski and Zach King speak to fans directly throughout the game to inform them of free delivery Sundays for all orders greater than $10 with TikTok Timeout.
Content will air during each commercial break proceeding a timeout with each star bringing their style to the tune of Justin Bieber’s ‘Yummy’.
Follow Tempemail’s Super Bowl coverage here.

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Ad Association launches Climate Action group to coordinate industry efforts- Tempemail – Blog – 10 minute

The Advertising Association has established a Climate Action group that includes members from other trade bodies, advertising agencies, brands and media owners as it lays out a plan to coordinate the industry efforts to take action against climate change.
The initiative has been set up in partnership with Incorporated Society of British Advertisers (Isba) and the Institute of Practitioners in Advertising (IPA) and includes members from Unilever, Sky, The Guardian, adam&eveDDB, APA, W&K, Credos, PPA, Iris, Adjust Your Set, PRCA, Marketing Society, The Marketing Academy and Mindshare
“We are clear on the role we want our industry to play in helping the UK economy move as fast as it can to Net Zero. Advertising accelerates behaviour change and can be a real force for helping drive sustainable growth and social good,” said Stephen Woodford, the AA’s chief executive.
“We saw this happening in 2019 with fantastic initiatives like #ChangeTheBrief. With ideas like this and many, many more, we have the opportunity to make a massive impact through the right action over the years ahead of us.”
It will be made up of two steering groups – The Climate Action Steering Group (CASG) and the Climate Action Working Group (CAWG) – which will both contribute to a report to measure the UK advertising industry’s current carbon footprint and what businesses are doing to reduce.
They will then consider options for more ambitious collective action by the industry, particularly in encouraging an increasing presence of more sustainable products, services, messaging and behaviours in advertising.
The first group will be led by AA vice chair, Sebastian Munden, who is also EVP and general manager at Unilever. It will meet every six months, beginning in March and focus on driving engagement within the industry against initiatives legislated by the UK Government.
The second, The Climate Action Working Group, will be chaired by Credos’ James Best and will meet every month to implement the objectives set by the Steering Group. Its initial focus the production of Carbon Footprint Annual Report (CFAR), establishing a benchmark for the industry and sharing best practice.
Best explained: “Our Council was unanimous in the decision to focus our efforts in the best way possible to tackle climate change. This is a wide-reaching issue but I am confident that our industry is well placed to move quickly and with real impact. There can be no doubting the huge appetite from the thousands of professionals working in UK advertising to play their part in active change.”
The groups will also look at supporting the Advertising Standards Authority’s plan for exploring the role that advertising regulation can play in response to concerns around climate change and the human impact on the environment.
It comes after a year in which the advertising industry was put in the spotlight by activist group Extinction Rebellion. Last May, it issued an open letter to advertisers and their agencies urging them to use their powers of persuasion to tackle the global climate and ecological emergency.
The group then turned up at the ad industry’s annual gathering in Cannes to make its demands to global brands and agencies.
Just a few months later, in September 2019, thousands of people from over 150 advertising agencies gathered to strike in Parliament square in support of global climate protests.

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A new chair from Arcadeo Gaming lets you feel the action in your games with ‘SmartSense’ haptics – Blog – 10 minute

Why it matters: If you are in the market for a new gaming chair and would like one that rumbles, Arcadeo Gaming has one for you. Its chair provides haptic feedback on the seat and back and can connect to virtually any device including your TV. It should be out before the end of the year.
Accessory startup Arcadeo Gaming unveiled a smart chair at CES 2020 that aims to make both games and movies more immersive. The chair connects to PCs, consoles, televisions, and even VR headsets via USB-C. It has 10 haptic zones to translate on-screen events like shooting and explosions into vibrations.
The haptic actuators embedded in the back and seat are driven by a 16-core processor that intelligently reads audio using Arcadeo’s “SmartSense” system rather than data produced by the source. What this means is that it will work with any game, movie, or television show without developers needing to add extra coding to make it compatible.

Arcadeo also has an app that will allow users to customize vibrations to their preferences. Each transducer (four on the back, six on the seat) has adjustable strength and frequency settings for ultimate control of which zones are affected by noises and by how much. If you prefer just the back rumbling, turn off the seat haptics. Want to feel only the explosions and not every gunshot? You can do that too by adjusting the sensitivity. The app also allows control of the LED lighting system lining the back and seat of the chair.
The Arcadeo Gaming Chair is by no means the first to offer haptics. Last fall, Acer announced its “budget-friendly” Predator Thronos Air, which had much more than haptics. However, by budget-friendly, it meant $14,000 instead of the $20,000 for its standard Thronos chair.
Arcadeo is looking to release its throne later this year for around $800, which is a bit more reasonable for a multipurpose gaming seat, but still a bit expensive. The company has not started taking orders yet, but you can check out the full list of specs on its dedicated website.

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FDA says Juul ‘ignored the law’ and warns it may take action – gpgmail


The Food and Drug Administration has put vaping giant Juul on notice with a pair of letters calling the company out for misleading statements about its products and ongoing targeting of teens. It is demanding written answers to a boatload of pertinent questions and expects Juul to respond within two weeks or risk “even more aggressive action” by regulators.

The specific claims being disputed by the FDA have to do with Juul positioning itself as a smoking cessation product. Now, it may be obvious anecdotally that vaping is a good way to wean yourself off smoking. But unlike nicotine patches and other products, there isn’t a lot of documentation on the complete risk associated with vaping — and with several people dead of vape lung, there would seem to be some worth considering.

“Companies must demonstrate with scientific evidence that their specific product does in fact pose less risk or is less harmful,” said Acting FDA Commissioner Ned Sharpless in a news release. “Juul has ignored the law, and very concerningly, has made some of these statements in school to our nation’s youth.”

Juul was reportedly directly targeting social media channels frequented by young people and, “despite commitments JUUL has made to address this epidemic, JUUL products continue to represent a significant proportion of the overall use of ENDS products by children. Some of this youth use appears to have been a direct result of JUUL’s product design and promotional activities and outreach efforts.”

In a recent Congressional hearing about the risk of “electronic nicotine delivery systems,” or ENDS, evidence was presented that a Juul representative told students that the company’s products were “much safer than cigarettes,” “totally safe,” and that the “FDA was about to come out and say it was 99% safer than cigarettes… very soon.”

Representations like these were apparently made far and wide, among students certainly and also among native American communities. They aren’t the kind of statements you can just say — tobacco cessation products are regulated, essentially medical products, and the FDA looks at them closely. Claims have to be documented and evaluated.

Juul seems to have been walking very close to the line in its public statements, and it’s likely that the company very carefully crafted these messages to convince people that its devices are good alternatives to smoking while not making any claims that would expose it to FDA attention. But they appear to have stepped over that line now and again and provoked exactly the kind of scrutiny they’d rather avoid.

“We request that you provide any and all scientific evidence and data, including consumer perception studies, if any, related to whether or not each statement and representation explicitly or implicitly conveys that JUUL products pose less risk, are less harmful, present reduced exposure, or are safer than other tobacco products,” the FDA told Juul.

Furthermore it asked Juul to explain why it uses a 5 percent nicotine concentration in its products, which could increase the likelihood of addiction, and why the company uses nicotine salts, a substance that reduces harshness and allows greater nicotine concentrations.

Likely independent of the ongoing investigation into lung problems seemingly caused by vaping, the FDA also requested “Aerosol particle size analysis of aerosol formed from your device,” “experimental design and data on pK studies from your device, your e-liquid, and combusted cigarettes,” comparisons between free nicotine and nicotine salt delivery, and “How the design and performance of your device and/or e-liquid, including the level, formulation, and delivery specifications of nicotine, affect lung deposition as related to the use and addictive potential of the product.”

In other words, tell us why you designed your product to be extra addictive and attractive to non-smokers, and whether this was in spite of knowing the substances created caused lung damage.

In a statement, Juul said that it was “reviewing the letters and will fully cooperate.”


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The Motorola One Action Wants to Be a GoPro Smartphone


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Motorola essentially invented the cell phone and wowed everyone with the Razr in the early 2000s, but it’s had a harder time innovating in the smartphone era. There have been super-slim Moto phones, customizable phones, and modular phones, but some of the company’s most successful are the safer mid-range devices like the newly announced Motorola One Action. The gimmick with this phone is its built-in “action camera.”

At first glance, the Motorola One Action looks a lot like most of Moto’s recent One-series phones. It’s your standard glass sandwich design with a hole-punch front-facing camera instead of the display notch in other Moto devices. The bottom bezel is a bit larger than the top because of the decision to stick with a cheaper LCD panel — OLEDs can bend back at the bottom to save space on display connectors. This is a 6.3-inch 1080p screen with an extremely tall 21:9 ratio like some of Sony’s recent phones. 

The big selling point is the camera setup. There’s a regular 12MP camera and a 5MP depth sensor, which is pretty standard. The twist is the 16MP wide-angle sensor for 1080p video capture. Unlike the other sensors, this one is rotated 90-degrees. So, you can hold the phone vertically and shoot video in landscape. 

It used to be taboo to shoot portrait video (Google’s camera app even used to nag you about it), but apps like Snapchat have made it acceptable. And admittedly, holding your phone in portrait orientation is more comfortable for one-handed use. Motorola pitches the sideways sensor as a GoPro-like action camera in your phone. Although, the field of view isn’t as good as many standalone action cams — it’s just 117 degrees. 

Inside, the Motorola One Action runs a Samsung Exynos 9609 processor (an unusual choice) and 4GB of RAM. You also get 128GB of included storage (using the faster UFS standard) and a microSD card slot. It runs the Android One build of Android 9 Pie, but it might not be the same in all regions. 

The Motorola One Action launches today in select markets like Brazil and Mexico. It’s also out in several European countries. Pricing starts at €259 ($287). It will come to the rest of Europe, along with Latin America and Asia, later this month. The US and Canada will get the Motorola One Action as well — some past Motorola One devices never launched in either country. US and Canadian buyers can buy the Motorola One Action unlocked in October, but there’s no official pricing yet.

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DJI’s New Osmo Action Camera Field Tested


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Since many of us think of drones as essentially flying action cameras, it’s no surprise that drone industry leader DJI has introduced a more traditional action camera of its own. There is absolutely no question how the product is being targeted, as it looks almost identical to a GoPro, and its mounting system is compatible with GoPro accessories. But it has a few tricks up its sleeve, including a full-color forward-facing display for easier vlogging. We took a review DJI Osmo Action camera to Alaska with us last month and put it through its paces.

A GoPro Clone With a Difference

If you’re familiar with the current GoPro lineup then most of the specs for the Osmo Action will be familiar to you. For starters it is nearly the same size, at 65 x 42 x 35 mm and weighs 124 grams. The traditional back screen and viewfinder is 2-1/4 inches and 640 x 360 pixels. The Action adds a unique front screen, though, which measures 1.4 inches and a lower resolution. Both displays are rated between 700 and 800 candelas-per-square-meter. The Action includes a replaceable 1300 mAh LiPo battery and can be charged over USB. The battery should be good for between one and two hours of video depending on your settings and how much you use the displays. A full recharge takes about 90 minutes, so if you plan on a heavy shooting schedule you’ll want at least one spare battery.

The sensor is about the same as you’d find in an entry-level DJI drone. It is a 1/2.3-inch form factor with a 145 degree Field Of View and 12MP resolution. ISO can be adjusted from 100-3200 and the shutter from 120-1/8000 second. There are lots of photo modes, including Countdown and Time Lapse, as well as Auto-Exposure Bracketing. Video can be captured at up to 4K/60fps, or 30fps with HDR. At 1080p you can up the frame rate all the way to 200 fps.

Shooting With the DJI Osmo Action

As you’d expect for such a tiny device, the UI takes a little getting used to. But overall it is quite intuitive. Swiping from one of the values on the home screen lets you change it. Similarly swiping from the left brings up a Playback mode and from the right brings up photo and video settings. The first version of the interface could make it confusing to see whether you had RockSteady enabled, but it seems more straightforward in the current version with updated firmware. For a more extensive interface, you can use it with DJI’s own app on your mobile device.

The Action boots very quickly when you press the power button. In addition to power, the shutter/record button is also on top of the camera, and there is a “Quick Switch” button on the left that can be programmed to one of a number of features. The battery is under a pop out cover that also locks for extra protection, and the microSD slot and USB-C charging port are under another cover. That’s about all there is to it, although there is also a clever, programmable, Quick Switch button. I found the camera easy to operate, even with one hand.

For photographing glaciers on our boat tour, the wide FOV was ideal. However, that also makes it less than ideal for photographing wildlife — where a conventional camera with longer focal length would be preferable. I did take it out several times while we were photographing brown bears and it did a good job of representing the overall scene. The Action’s 4K video even held up pretty well zoomed in 200% in Adobe Premiere. Here is a sequence composed of wildlife clips I shot with the Osmo Action, some of which have been zoomed:

Recently DJI released updated firmware for the Action that cleaned up some of the issues I found using the initial version. Until the update I found I needed to use the app on my phone sometimes to configure the camera’s settings the way I wanted, but now I find it pretty easy to get everything right on the camera itself.

Works Well Underwater

When I first received the Action, I thought the little case it came with might have been necessary to make it waterproof. However, that case isn’t actually a full enclosure, (DJI calls it a Frame) and is only needed for mounting the camera. The camera itself is waterproof down to about snorkeling depth (11 meters), or you can also use an optional waterproof housing that is rated down to 60 meters.

Alaska’s waters aren’t all that conducive to snorkeling, but we were near a creek with Salmon returning to spawn. So with the help of Mark, our guide, we suspended the Action upside down at the end of a DJI-provided selfie stick and looked for them. The water was pretty silty, but with a little enhancement in Premiere Pro, sure enough we could see the Salmon. Of course I also had to flip the video 180 degrees:

Note that this video was captured before the recent firmware release from DJI, which improves underwater white balance.

The Osmo Action Offers an Impressive HDR Mode

Action cameras frequently get used in terrible lighting conditions, especially harsh light and high-contrast scenes. To help with this, the Osmo Action offers an HDR video mode at up to 30fps. I did a quick test of the HDR mode while filming a glacier in Kenai Fjords National Park. I have the RockSteady image stabilization off in both clips, as it is not usable when shooting HDR:

In its default shooting mode without HDR, the sensor can’t capture the full range of detail between the dark rock and bright ice of the glacier.

With HDR turned on the improvement in detail capture is clearly visible in the area between the ice, snow, and sky:

I didn’t have a current model GoPro Hero to allow me to directly compare stabilization systems, but DJI’s RockSteady did a competent job of smoothing out motion caused by being on a boat and walking. It is an entirely electronic/digital system, so stabilization means aligning, cropping, and scaling — all of which mean some loss of image quality. So those needing the ultimate in stabilization performance are still going to want to use a mechanical gimbal or at least a camera with optical image stabilization.

Getting Your Hands on a DJI Osmo Action

You can get a DJI Osmo Action for as little as $310 discounted, or with some accessories for closer to the list price of $350. That makes it about 10% less expensive than current prices for GoPro’s Hero 7 Black camera. So you get a color front LCD and an HDR mode for less money. However, some people may miss the Hero 7’s ability to record using an H.265 codec. DJI also offers an interesting Trade-Up option where you can sell them your phone, tablet, drone, or camera in exchange for store credit. As you’d expect from a trade-in program, the prices aren’t great (a used Mavic Pro is worth $236, for example) but it is convenient.

[Image and Video Credit: David Cardinal]

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