Save Up To 68 Percent On This Lineup of Apple Products, Laptops, TVs, & More


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We all love great tech, but breaking the bank in order to land the latest and greatest laptops and TVs isn’t much fun. So here are some heavily-discounted tech deals that won’t force you to take out a second mortgage.

1. Apple 27′ iMac Computer with Apple Wired Keyboard & Wired Mouse (Certified Refurbished)

This refurbished iMac comes with a wired keyboard and mouse for added functionality, along with a super-fast 2.9GHz Intel Core i5 processor that can handle pro-level tasks with ease.

  • MSRP: $999
  • Sale Price: $899 (10% off)

2. LG B8 Series 55″ OLED 4K HDR TV

Featuring a brilliant 55-inch display, this HDR TV boasts an A7 intelligent processor for flawless streaming. It also comes with Google Assistant built in, so you’ll be able to control the action with just your voice.

  • MSRP: $2,299.99
  • Sale Price: $1,199 (47% off)

3. Acer Touchscreen 11′ Chromebook 16GB (Certified Refurbished)

This tiny-yet-mighty refurbished Chromebook comes with 16GB of storage and 4GB of RAM, along with a 1.6GHz processor that will get you through all of your day-to-day tasks.

  • MSRP: $399
  • Sale Price: $249 (37% off)

4. Apple iPad Mini 4 64GB Wi-Fi + Cellular Space Gray (Certified Refurbished)

This highly portable refurbished tablet delivers next-level performance thanks to a dual-core A8 chip along with a quad-core graphics card—meaning you’ll be able to work and play on the go.

  • MSRP: $799
  • Sale Price: $399 (50% off)

5. DJI Osmo Pocket Handheld 3-Axis Gimbal with 4K Camera

Snap the perfect shot every time with this 3-axis gimbal that comes loaded with its very own 4K camera. It’s also fully sync-able with your smartphone for added convenience.

6. Apple Wireless Magic Mouse + Keyboard Set (Renewed)

The famed Magic Mouse and keyboard combo is back, and this renewed set includes everything you need in order to quickly sync it with your go-to computer.

  • MSRP: $208
  • Sale Price: $79.99 (61% off)

7. Apple iMac 21.5″ Intel i3-2100 Dual Core 3.1GHz 250GB (Certified-Refurbished)

This iMac features a blazingly fast dual core 3.1GHz processor along with a whopping 250GB of storage space—meaning you won’t have to rely on the cloud in order to back up your files and media.

  • MSRP: $1,199
  • Sale Price: $379 (68% off)

8. BatteryPro Portable Charger for iPhone & Apple Watch

Keep your devices powered up on the go with this portable and stylish charger that features a massive 8,000 mAh capacity battery.

9. Asus ZenPad 8″ Android Tablet 16GB (Refurbished)

The iPad isn’t the only tablet in town. This Android equivalent sports a super-fast processor along with a brilliant 8-inch HD screen that’s perfect for streaming your favorite content online.

  • MSRP: $199
  • Sale Price: $99 (49% off)

10. ECOVACS DEEBOT 901 Robotic Vacuum Cleaner (Refurbished)

This intrepid robot vacuum will keep your home clean for you even when you’re away, thanks to smartphone mapping and intelligent movements.

  • MSRP: $499.98
  • Sale Price: $249.99 (50% off)

Prices are subject to change.




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Watch SpaceX launch a huge satellite using a twice-flown Falcon 9 live – gpgmail


SpaceX is launching a Falcon 9 rocket with a huge communications satellite as payload, with launch window opening at 6:53 PM EDT (3:53 PM PDT) today. The window extends to 8:21 PM EDT, so there’s a possibility of a launch anytime in between there, should weather conditions or anything impact the ability to launch. The livestream above should begin around 15 minutes prior to the opening of the launch window.

The launch will use a twice-flown Falcon 9 first stage booster, which previously flew in missions in July and November of last year. This will be the last mission for the rocket, however, since the launch is configured in ‘expendable’ mode, which means that there’s no attempt to return it to Earth for a soft landing.

That’s because Amos-17, the satellite SpaceX is launching on behalf of Israeli company Spacecomm for this mission, weighs over 14,000 lbs – meaning it needs all the fuel on board the Falcon 9 to achieve its target orbit, leaving none remaining for an attempted controlled decent.

The launch will, however, include an attempted recovery of the nose cone fairing that protects the satellite during the ascent phase. SpaceX has managed to catch the fairing once before during a launch, using a ship at sea called ‘Ms. Tree’ which was fitted with an extra large net. Recovering the fairing is a big cost savings for SpaceX, as is recovering the Falcon 9 booster, all of which contributes to SpaceX’s goal of achieving 100 percent reusable launch capabilities.


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Squad, the ‘anti-bro startup,’ is creating a safe space for teenage girls online – gpgmail


When we go online to communicate, hang out or play, we’re typically logging on to platforms conceived of and built by men.

Mark Zuckerberg famously created Facebook in his Harvard dorm room. Evan Spiegel and his frat brother Bobby Murphy devised a plan for the ephemeral messaging app Snapchat while the pair were still students at Stanford. Working out of a co-working space, Kevin Systrom and Mike Krieger built Instagram and yes, they also went to Stanford.

Seldom have social tools created by women climbed the latter to mainstream success. Instead, women and girls have battled the lion’s share of digital harassment on popular social platforms — most of which failed early-on to incorporate security features tailored to minority user’s needs — and struggled to find a protected corner of the internet.

Squad, an app that allows you to video chat and share your phone screen with a friend in real-time, has tapped into a demographic clamoring for a safe space to gather online. Without any marketing, the startup has collected 450,000 registered users in eight months, 70% of which are teenage girls. So far this year, users have clocked in 1 million hours inside Squad calls.

“Completely accidentally we’ve developed this global audience of users and it’s girls all over the world,” Squad co-founder and chief executive officer Esther Crawford tells gpgmail. “In India, it’s girls. In Saudia Arabia, it’s girls. In the U.S., it’s girls. Even without us localizing it, girls all over the world are finding it.”

Squad, the social screen sharing and group video chat app, has pulled together a $5 million investment led by First Round Capital.

Learn from the best but get rid of the shit

A remote team of six people led by Crawford, who’s a graduate of Oregon State University, Squad’s compelling founding story and organic growth helped them close a $5 million seed round led by First Round Capital general partner Hayley Barna, the only female partner at the historically all-male early-stage investment fund known for being the first institutional check in Uber.

Betaworks, Alpha Bridge Ventures, Day One Ventures, Jane VC, Mighty Networks CEO Gina Bianchini, early Snapchat employee Sebastian Gil and Y Combinator, the startup accelerator program Squad completed in the winter of 2018, have also participated in the funding round.

“We want to be a place where girls can come and hang out,” -Squad co-founder and CEO Esther Crawford.

Crawford describes Squad, which she’s built alongside her co-founder and chief technology officer Ethan Sutin, as the “anti-bro startup.” Not only because it’s led by a woman and boasts a cap table that’s 30% women and 30% people of color, but because she’s completely rewriting the consumer social startup playbook.

“We are trying to learn from the best in what they did but get rid of the shit,” Crawford said, referring to Snap, WhatsApp, Twitch and others. Twitch, a live-streaming platform for gamers, has become a social gathering place for Gen Z, she explains, but like many other communities on the internet, it’s failed its female users.

“Girls have been completely pushed off of Twitch,” she said. “The Twitch community didn’t want them there and they weren’t friendly to them. For boys, there are places you can go to consume content with other people, like Fortnite, but for girls there hasn’t been a place that’s really broken out. We want to be a place where girls can come and hang out.”

What Crawford and the small team at Squad have realized is that you don’t have to sacrifice growth for user safety and comfort. From the beginning, Squad has made sure users could easily block and report inappropriate behaviors and users, a feature that was an afterthought on many other social tools. They also made users unsearchable unless another user knows their exact username. By prioritizing the security of its primarily female audience, Squad is betting girls will continue coming back to the app and telling their friends about it.

“It’s possible to make girls feel safe and still have growth as a consumer product,” she said. “If people don’t feel safe on your app, they won’t stick around long-term.”

A new playbook

Squad quietly launched in January after pivoting away from building an information-sharing tool called Molly, which was backed with $1.5 million from BBG, Betaworks, CrunchFund and Halogen Ventures. Crawford’s now 14-year-old daughter unintentionally inspired the transition, when she proposed her mom create an app where she could peer into her best friend’s phones from afar.

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This reporter and Squad CEO Esther Crawford discuss the startup’s growth via Squad video chat.

Using Squad, people can browse memes, pore through DMs, plan a trip on Airbnb, peruse Tinder or a photo album with a friend via its video chat and screen share features. As Crawford describes it, it’s all the stuff you don’t want to post to Snap or Instagram but want to show your best friends. An app that may seem frivolous or non-essential seems to have quickly become a space online where girls can are opting to spend hours intimately engaged with their friends — without fear of stumbling into a troll.

“People can use this digital tech to hang out together instead of it being so performative,” Crawford said.

The downside of Squad’s screen sharing capabilities is a user can view another user’s Facebook friend’s profile, even if, say, they themselves were blocked from viewing that content. Most apps are available for viewing through screen share aside from premium video streaming apps like Netflix or Amazon Prime Video, so its entirely possible someone could use Squad solely for the purpose of viewing social content they are otherwise barred from seeing. In response to this possibility, Crawford says they are considering alerting users when their Squad chat’s been screen-shotted. To avoid additional privacy issues, Squad users can’t record or save anything from their calls or replay what happened on Squad.

Like many early-stage startups, the company isn’t making any money yet because the app is free and without ads. As soon as next year, however, Squad plans to monetize the product with in-app purchasing, scraping another rule from the consumer social playbook that has long encouraged companies to expand their user base first before trying to profit off users at all. (See: The Snapchat Monetization Problem).

Techno-optimism

Crawford, a product marketing veteran, grew up in a cult in Oregon where girls were barred from wearing makeup and from watching television or listening to music. But because the internet was so early, the dangers of it were yet to be discovered and miraculously, she was allowed to go online. Quickly, she made connections with people all over the world thanks to everyone’s favorite messaging tool at the time, AOL Instant Messenger.

The experience planted in her a deep love for the internet and a desire to share her life online. After developing a community through AIM, Crawford became one of the very first original content creators on YouTube and garnered millions of views on her videos. Without trying, she became an influencer, long before the term entered the zeitgeist.

Squad Screensharing1

She used her newfound digital prowess to launch one of the first social marketing agencies, where her clients included Weight Watchers and K-Mart, legacy brands that had no idea how to tap into her native digital communities. Ultimately, Crawford landed in the tech startup world, hopping from Series A startup to Series A startup, offering up her product marketing skills before her daughter’s idea prompted her to go into business on her own again.

“I’m a techno-optimist and yet, so many of these tech companies we thought were going to connect people turned out to have accidentally made people more lonely,” she said. “With a different lense and approach, I thought there could be an app that built bridges.”

Now with a new bout of funding, Squad can implement strategic marketing campaigns, continue adding integrations with complementary platforms (the startup has just announced a new integration with YouTube) and hire product designers. The next few years will be critical to Squad’s success as it looks to young people to give them a permanent spot on their home screen.

For Crawford, what’s most important, aside from growing group of teenagers using Squad, is to make sure only good people see a big payday thanks to her great idea: “I am ready to do everything I can to make Squad successful and make sure our success has a positive downstream effect so that we have great people on our team that get rich off our success.”


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Apple rolls out Apple Card Preview to select users – gpgmail


Apple Card is getting its first group of public test users today. A limited amount of customers that signed up to be notified about the release of Apple Card are getting the ability to apply for the card in their Wallet app today — as well as the option to order their physical Apple Card.

I’ve been using the card for a few days on my own device, making purchases and payments and playing around with features like Apple Cash rewards and transaction categorization.

A full rollout of Apple Card will come later in August. It requires iOS 12.4 and up to operate.

The application process was simple for me. Portions of the information you need are pre-filled from your existing AppleID account, making for less manual entry. I had an answer in under a minute and was ready to make my first purchase instantly. I used it both online and in person with contactless terminals.

It…works.

The card on the screen has a clever mechanism that gives you a sort of live heat map of your spending categories. The color of the card will shift and blend according to the kinds of things you buy. Spend a lot at restaurants and the card will take on an orange hue. Shop for entertainment related items and the card shifts into a mix of orange and pink. It’s a clever take on the chart based spending category features many other credit cards have built into their websites.

As many have pointed out, if you’re the kind of person that maximizes your points on current cards towards super specific rewards, like travel miles, the rewards system of Apple Card will not feel all that impressive. This is by design. Apple’s aim on this initial offering was to provide the most representational and easy to understand reward metric, rather than to provide top of category points returns.

But it also means that this may not be the card for you if you’re a big travel points maximizer.

I am a points person, and I carry several cards with differing rewards returns and point values depending on what I’m trying to accomplish. Leveraging these cards has allowed me to secure upgrades to higher classes, first class flights for family members and more due to how much I travel. Getting to this point, though, required a crash course in points values, programs and a tight grip on what cards to use when. Shout out to TPG.

IMG 0677

You will not be able to leverage Apple’s card in this way as a frequent traveler. Instead, Apple decided on a (by comparison) transparent rewards methodology: cash back based on a percentage of your purchases in 3 categories.

Those categories are 3% on all purchases from Apple Stores, the App Store and Apple subscriptions, 2% daily cash on any Apple Pay purchase and 1% with the physical card either online or offline.

The cash rewards are delivered daily, and made available to you very quickly on your Apple Cash card balance. Usually in less than a day. You can then do an instant transfer to your bank for a maximum $10 fee or a 1-3 day transfer for free. This cashout is faster than just about any other cash back program out there and certainly way faster cash reward tallying than anyone else. And Apple makes no effort to funnel you into a pure statement credit version of cash back, like many other cards do. The cash becomes cash pretty instantly.

I could easily see the bar Apple sets here — daily rewards tallies and instant cashouts — becoming industry standard.

The card interface itself is multiples better to use than most card apps, with the new Amex apps probably coming the closest. But even those aren’t system level, requiring no additional usernames and passwords. Apple Card has a distinct advantage there, one that Apple I’m sure hopes to use to the fullest. This is highlighted by the fact that the Apple Card application option is present on the screen any time you add a new credit card or debit card to Apple Pay now. Top of mind.

The spending categories and clear transaction names (with logos in many cases) are a very welcome addition to a credit card interface. The vast majority of time with even the best credit card dashboards you are presented with super crappy list of junk that includes a transaction identifier and a mangled vendor ID that could or could not map directly to the name of the actual merchant you purchased from. It makes deciphering what a specific transaction was for way harder then it should be. Apple Card parses these by vendor name, website name and then whatever it can parse on its own before it defaults back to the raw identifier. Way easier.

IMG 0681

A note, during the setup process the card will ask you if you want it to be your payment default for everything Apple and will automatically attach to your Apple stuff like App Store and subscription payments. So keep an eye out for that and make a call. You will get 3% cash back on any apps you buy, of course, even if they’re third party.

The payments interface is also unique in that Apple is pushing very hard to help you not pay interest. It makes recommendations on how to pay chunks of your balance over time before you incur interest. It places 1-3 markers on the circle-shaped interface that show you how much you need to pay off minimum, minimum with no interest and in full. These markers are personalized a bit and can vary depending on balance, due date and payment history.

I really dug hard on how Apple Card data was being handled the last time I wrote about the service, so you should read that for more info. Goldman Sachs is the partner for the card but it absolutely cannot use the data it gathers on transactions via Apple Card for market maps, as chunks of anonymized data it can offer partners about spending habits or any of the typical marketing uses credit card processors get up to. Mastercard and Goldman Sachs can only use the data for operations uses. Credit reporting, remittance, etc.

And Apple itself neither collects nor views anything about where you shopped, what you bought or how much you paid.

And, as advertised, there are no fees with Apple Card.

One thing I do hope that Apple Card adds is an ability to see and filter out recurring payments and subscriptions. This fits with the fiscal responsibility theme it’s shooting for with the payments interface and it’s sorely lacking in most first party apps.

Some nice design touches beyond the transaction maps, the color grading that mirrors purchases and the far more readable interface is a pleasant metallic sheen that is activated on device tilt.

My physical card isn’t here yet so I can’t really evaluate that part of it. But it is relatively unique in that it is nearly featureless, with no printed number, expiration, signature or security codes on its surface.

The titanium Apple Card comes in a package with an NFC chip that allows you to simply tap your phone to the envelope to begin the process of activating your card. No phone numbers to call and, heavens forbid, no 1-800 stickers on the surface of the card.

I can say that this is probably the first experience most people will ever have with a virtual credit card number. The physical card has a ‘hard coded’ number that cannot be changed. You never need to know it because it’s only used in in-person transactions. If it ever gets compromised, you can request a new card and freeze the old one in the app.

For online purchases that do not support Apple Pay, you have a virtual card number in the Wallet app. You enter that number just as you would any other card number and it’s automatically added to your Safari auto-fill settings when you sign up for Apple Card.

The advantage to this, of course, is that if it’s ever compromised, you can hit a button to request an entirely new number right from within the app. Notably, this is not a ‘per transaction’ number — it’s a semi-permanent virtual number. You keep it around until you have an issue. But when you do have a problem, you’ve got a new number instantly, which is far superior to having to wait for a new physical card just to continue making online purchases.

Some banks like Bank of America and Citibank already offer virtual options for online purchases, and third party services like Privacy.com also exist. But this is the beginning of the mainstreaming of VCCs. And it’s a good thing.


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Facebook still full of groups trading fake reviews, says consumer group – gpgmail


Facebook has failed to clean up the brisk trade in fake product reviews taking place on its platform, an investigation by the consumer association Which? has found.

In June both Facebook and eBay were warned by the UK’s Competition and Markets Authority (CMA) they needed to do more to tackle the sale of fake product reviews. On eBay sellers were offering batches of five-star product reviews in exchange for cash, while Facebook’s platform was found hosting multiple groups were members solicited writers of fake reviews in exchange for free products or cash (or both).

A follow-up look at the two platforms by Which? has found a “significant improvement” in the number of eBay listings selling five-star reviews — with the group saying it found just one listing selling five-star reviews after the CMA’s intervention.

But little appears to have been done to prevent Facebook groups trading in fake reviews — with Which? finding dozens of Facebook groups that it said “continue to encourage incentivised reviews on a huge scale”.

Here’s a sample ad we found doing a ten-second search of Facebook groups… (one of a few we saw that specify they’re after US reviewers)

Which? says it found more than 55,000 new posts across just nine Facebook groups trading fake reviews in July, which it said were generating hundreds “or even thousands” of posts per day.

It points out the true figure is likely to be higher because Facebook caps the number of posts it quantifies at 10,000 (and three of the ten groups had hit that ceiling).

Which? also found Facebook groups trading fake reviews that had sharply increased their membership over a 30-day period, adding that it was “disconcertingly easy to find dozens of suspicious-looking groups in minutes”.

We also found a quick search of Facebook’s platform instantly serves a selection of groups soliciting product reviews…

Screenshot 2019 08 06 at 09.51.09

Which? says looked in detail at ten groups (it doesn’t name the groups), all of which contained the word ‘Amazon’ in their group name, finding that all of them had seen their membership rise over a 30-day period — with some seeing big spikes in members.

“One Facebook group tripled its membership over a 30-day period, while another (which was first started in April 2018) saw member numbers double to more than 5,000,” it writes. “One group had more than 10,000 members after 4,300 people joined it in a month — a 75% increase, despite the group existing since April 2017.”

Which? speculates that the surge in Facebook group members could be a direct result of eBay cracking down on fake reviews sellers on its own platform.

“In total, the 10 [Facebook] groups had a staggering 105,669 members on 1 August, compared with a membership of 85,647 just 30 days prior to that — representing an increase of nearly 19%,” it adds.

Across the ten groups it says there were more than 3,500 new posts promoting inventivised reviews in a single day. Which? also notes that Facebook’s algorithm regularly recommended similar groups to those that appeared to be trading in fake reviews — on the ‘suggested for you’ page.

It also says it found admins of groups it joined listing alternative groups to join in case the original is shut down.

Commenting in a statement, Natalie Hitchins, Which?’s head of products and services, said: ‘Our latest findings demonstrate that Facebook has systematically failed to take action while its platform continues to be plagued with fake review groups generating thousands of posts a day.

“It is deeply concerning that the company continues to leave customers exposed to poor-quality or unsafe products boosted by misleading and disingenuous reviews. Facebook must immediately take steps to not only address the groups that are reported to it, but also proactively identify and shut down other groups, and put measures in place to prevent more from appearing in the future.”

“The CMA must now consider enforcement action to ensure that more is being done to protect people from being misled online. Which? will be monitoring the situation closely and piling on the pressure to banish these fake review groups,” she added.

Responding to Which?‘s findings in a statement, CMA senior director George Lusty said: “It is unacceptable that Facebook groups promoting fake reviews seem to be reappearing. Facebook must take effective steps to deal with this problem by quickly removing the material and stop it from resurfacing.”

“This is just the start – we’ll be doing more to tackle fake and misleading online reviews,” he added. “Lots of us rely on reviews when shopping online to decide what to buy. It is important that people are able to trust they are genuine, rather than something someone has been paid to write.”

In a statement Facebook claimed it has removed 9 out of ten of the groups Which? reported to it and claimed to be “investigating the remaining group”.

“We don’t allow people to use Facebook to facilitate or encourage false reviews,” it added. “We continue to improve our tools to proactively prevent this kind of abuse, including investing in technology and increasing the size of our safety and security team to 30,000.”


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Apply to be a TC Top Pick at Disrupt Berlin 2019 – gpgmail


It’s official — applications are now open for TC Top Picks at Disrupt Berlin 2019, which takes place on 11-12 December. This pre-conference competition is your chance to experience Disrupt Berlin VIP-style and exhibit your early-stage startup to some of the world’s most influential tech leaders, investors and media outlets across Europe, Asia and beyond — for free. Das ist gut, ja?

Apply here to be a TC Top Pick.

Here’s how it all works. gpgmail editors — a picky bunch with an eye for exceptional startups — will closely review every qualified application. Then they’ll select up to five startups in each of these categories: AI/Machine Learning, Biotech/Healthtech, Blockchain, Fintech, Mobility, Privacy/Security, Retail/E-commerce, Robotics/IoT/Hardware, CRM/Enterprise and Education.

What sort of startups catch our eye? Great question. Take a look at the TC Top Picks Disrupt Berlin 2018.

If you’re one of the chosen few, you’ll win a free Startup Alley Exhibitor Package. In addition to one exhibit day, the package includes three Founder passes, access to the full conference and all programming across four stages, including Startup Battlefield, our epic pitch competition with a $50,000 prize. You’ll also receive invitations to VIP events, like the investor reception. We’re talking top-tier investors and global press.

Top Picks enjoy a prime location in Startup Alley, and you’ll be well-positioned for the thousands of attendees looking for investments, collaborators, providers or the next big thing. Plus, each Top Pick founder will be interviewed by a gpgmail editor on the Showcase Stage, and we’ll edit and promote that video interview across our social media platforms. That’s a marketing gift that keeps on giving.

Here’s yet another perk. All companies exhibiting in Startup Alley — including Top Picks — become eligible for a Wild Card spot in the Startup Battlefield. Who knows, it might be you.

Disrupt Berlin 2019 takes place on 11-12 December, and it draws participants from more than 50 countries. There’s no better place to introduce your pre-Series A startup to the international startup community. And there’s no easier, or more affordable, way to do it than as a TC Top Pick. Apply today. Das ist gut, ja?

Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact our sponsorship sales team by filling out this form.


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

4 ways to segment subscribers and send better emails


A regular email blast every week won’t get you 40x better results than social media. Let’s look at 4 different ways to segment subscribers so you can send better high-converting emails.

Email marketing is constantly lauded as one of the highest ROI marketing channels.

It’s better than Facebook.

The returns are higher than Twitter Ads.

In fact, it returns more than 40x what the two platforms generate combined. Even direct mail doesn’t beat it.

There’s one thing those quoted statistics forget to mention. The organizations and individuals that get results understand the nuances of email marketing.

A regular email blast every week won’t get you 40x better results than social media. Before that’ll happen, it’s necessary to segment your email subscribers and send them content that’s relevant to them.

It’s easier said than done. In this post, I’ll look at 4 different ways to segment subscribers so you can send better high-converting emails.

Why segmentation matters

The best way to illustrate the importance of segmentation is with an example.

Bob is a young professional who’s been
working in the same company for three years and just got promoted to a
managerial position. He wants to use his increased salary to buy a few suits to
look the part.

He goes into two different stores.

In the first store, a sales rep meets him at the door and tells him about the history of the company and their commitment to quality. When Bob tries to get in a word, the salesman listens, waits for him to finish, then continues his spiel.

Bob doesn’t have a chance to look around on
his own because the salesman keeps presenting different suits. Nothing the
salesman does is rude but he also doesn’t take the time to understand what Bob
wants and why. Eventually, Bob leaves the store and tries his luck somewhere
else.

In the second store, Bob walks in and is greeted by a sales rep but isn’t approached. He wanders around the store and sees a few items he likes. The sales rep eventually approaches him and asks a few questions to understand why Bob is looking for a suit.

Bob explains the situation and the rep
listens attentively. When Bob is done, the rep combines what he was told with
observations he made while Bob was browsing the store. He presents a few suits
and frames their qualities as the answer to Bob’s problem.

Bob is happy buying and the sales rep gets
a nice commission. Everyone wins.

It may not be obvious but the sales rep used behavioral and psychographic segmentation to sell suits to Bob.

In order to be successful with email marketing,
you should also be segmenting your subscribers. Here are a few ways to do that.

Segment subscribers based what they opted in for

Most websites cover multiple topics or audiences. For example, the Email blog has multiple topics which include Email marketing, SMS marketing, Digital strategy, and more.

The people drawn to the blog have different wants and needs. When they subscribe to the blog or download a resource, they’re clearly interested in that specific topic. For example, if they were to download Your Guide to Email Design Email would know they’re interested in direct marketing.

With that information, it can segment them so the subscriber receives information related to direct marketing and mobile marketing. When Email pitches its solution, it can frame it as the ideal solution for direct mobile marketing.

How is your website categorized?

Do you cater to people with different needs or cover multiple topics?

Does your product have multiple use cases?

Is your customer base made up of many personas?

If so, you can create multiple lead magnets for your customer personas or for different use cases of your product.

MindSumo does this well by creating multiple resources that target different customer personas. When a prospect downloads the lead magnet that’s relevant to them, they’re segmented into the proper email nurturing sequence.

Eventually, they’re pitched a demo of the
product.

When you’re creating lead magnets, be sure
to consider who you’re making it for and how you can use it to segment your
subscribers.

Survey lead magnets

Segmenting based on how a subscriber joins
your email list can be an effective method but isn’t perfect. What do you do if
someone gets multiple resources or is only slightly curious about the lead
magnet’s topic?

Your segmentation may not be as effective.

What should you do to prevent this from
happening?

You can simply ask your subscribers what they want within the context of your solution. This simple tactic can produce a goldmine of information and while segmenting them into the perfect group at the same time.

Melyssa Griffin is a blogger and entrepreneur that became popular through Pinterest. On her homepage she offers a lead magnet but requires people to answer a simple question, “What’s your biggest business or blogging challenge right now?”

There are three options and the one they
choose determines the messages she sends and the offers she presents.

Your survey doesn’t have to be long and involved. It simply needs to get enough information to make your segmenting effective.

It’s knowing what to ask that can be
tricky. How did Melyssa Griffin know those are the biggest challenges her customers
experience?

The answer is a customer discovery survey.

The nuances of that process is beyond the scope of this post (If you’re interested, you can find out more here). Ask as many questions as you want in your customer discovery survey but be sure to include the following one:

What’s your biggest challenge related to x?

X is your niche or focus. For example, what’s your biggest challenge related to email marketing or what’s your biggest challenge related to relationships?

The question is open ended which allows people to pour their hearts out in a good way. The most common answers you get are the major segments in your audience. They’ll also be the answer you’ll present in your survey lead magnet.

The team at Wild Audience does something similar to Melyssa Griffin but they ask five questions instead of one.

Notice that the first question is almost
the same. That’s because this information is important for successful segmenting.

If you’re unable to ask your prospects at the point of lead capture, you can also ask after they’ve joined your mailing list. Make each option a link that can be clicked and add a tag or add them to a specific list based on the link they click.

The end result is a better open rate, increased click through, and more revenue in your business.

Behavioral segmentation

It’s said that actions speak louder than
words and in many cases that statement is true. Survey lead magnets let you ask
your prospects about their preferences.

At times, they may not give the best answer
because they’re not 100% sure what they want as relates to your solution or they
want multiple things.

Behavioral segmentation helps you unlock even deeper insights. After someone has joined your mailing list, they’ll open specific emails and click on certain links. You may notice that they ignore emails about weight training but love emails about running.

In addition to how they interact with emails, they may visit specific pages on your website multiple times. Together, these make up their behaviors and will allow you to build out a profile of the subscriber.

For example, let’s say you have a website
that’s focused on software development. You cover a lot of topics such
JavaScript, .Net, MySQL databases, and more. A new subscriber joins your
mailing list by downloading a resource about java script so you segment them
accordingly.

After the initial welcome series, you also
send them emails for new blog posts. Over time, you realize they’re also
interested in CSS and MySQL. You can add them to nurturing sequences that cover
those topics and pitch relevant products.  

Purchase history

With behavioral segmentation, you’re making
inferences based on a few actions they’ve taken. You may be correct or it may
be a coincidence.

Purchase history gives you concrete evidence that they’re interested in that topic or product category.

There are multiple ways to go about
segmenting based on purchase history:

  • Total lifetime spend
    People who’ve spent more money with you may get a different messages such as an offer to join your loyalty program or a discount. Those who just became customers may get messages encouraging them to come back and buy something else.
  • Most recent purchase
    If you choose to segment like this, you may send messages that promote other products that are closely tied to the one they just bought. Conversely, you may send informational content that keeps them engaged and using your product. This is also a good opportunity to send review or feedback requests to improve your product or show the world how awesome you are.
  • Product category of the purchase
    If someone buys a shirt then they’re likely to by another one down the line – right? When you segment based on product category, it means you send messages relevant to the kind of product your customer has shown interest in.

ASOS is a great example of this. I tend to buy shoes and accessories from the online store and it has taken note. Every few days, ASOS will send me a message about one deal or other that highlights the shoes in their inventory.

Because it’s relevant to what I’ve purchased in the past, I tend to buy something at least once a month.

Conclusion

Email marketing segmentation is the difference between campaigns that move the needle in your business and those that fall flat.

When you segment subscribers, you unlock
the true potential of your email marketing strategy. In this post, I’ve
outlined a handful of strategies you can use but it’s by no means all of them.

Use one or two as a starting point and
tweak the strategies until you find a combination that works best for you.

Let me know how you segment subscribers in
the comments and don’t forget to share.


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The Federal Reserve announces plans for a real-time payments system that will be available to all banks – gpgmail


The Federal Reserve Bank announced today that it is developing a new service called FedNow that will allow all banks in the United States to offer 24/7 real-time payment services every day of the week. FedNow is expected to be available by 2023 or 2024 and will initially support transfers of up to $25,000.

FedNow will make managing budgets easier for many people and small businesses, but it also puts the Fed at loggerheads with big banks since a federal real-time payments system would compete with the one being developed by the Clearing House, which is owned by some of the world’s largest banks, including Capital One, Citibank, Wells Fargo, Bank of America, JP Morgan Chase and Deutsche Bank.

The Federal Reserve’s board of governors voted 4-1 to approve the proposal for FedNow on August 2, with its of vice chair for supervision, Randal Quarles, casting the dissenting vote.

While Venmo, Zelle and other apps already allow users to transfer money instantly to one another, the Federal Reserve Bank described services like those as a “closed loop” because both parties need to be on the same platform in order to transfer money and they can only be linked to accounts from certain banks. On the other hand, FedNow will be a universal infrastructure, enabling all banks, including smaller ones, to provide real-time payments.

Furthermore, the traditional retail payment methods used for transferring funds not only creates frustrating delays, but can “result in a build-up of financial obligations between banks which, as faster payment usage grows, could present risks to the financial system, especially in times of stress,” the Federal Reserve Board said.

In a FAQ, the Federal Reserve Board explained that “there is a broad consensus within the U.S. payment community and among other stakeholders” that real-time payment services can have a “significant and positive impact on individuals and businesses throughout the country and on the broader U.S. economy.”

For example, real-time payments mean people living on tight budgets will have to rely less on costly check-cashing services and high-interest loans and will incur less overdraft and late fees. Small businesses will also benefit because they can avoid short-term loans with high-interest rates.

The proposal has gained the support of Google’s head of payments, Caesar Sengupta, and Democratic lawmakers including U.S. Senators Elizabeth Warren and Chris Van Hollen and Representatives Ayanna Pressley and Jesús García.

In a statement, Warren, who is campaigning for the Democratic presidential nomination, said “I’m glad the Fed has finally taken action to ensure that people living paycheck-to-paycheck don’t have to wait up to five days for a check to clear so that they can pay their rent, cover child care, or pick up groceries.  Today’s Fed action will also help small businesses by making payments from customers available more quickly. I look forward to working with the Fed to ensure a swift and smooth implementation of this system.”

Comments about FedNow will be accepted for 90 days after the proposal is published in the Federal Register.




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Cybereason raises $200 million for its enterprise security platform – gpgmail


Cybereason, which uses machine learning to increase the number of endpoints a single analyst can manage across a network of distributed resources, has raised $200 million in new financing from SoftBank Group and its affiliates. 

It’s a sign of the belief that SoftBank has in the technology, since the Japanese investment firm is basically doubling down on commitments it made to the Boston-based company four years ago.

The company first came to our attention five years ago when it raised a $25 million financing from investors including CRV, Spark Capital and Lockheed Martin.

Cybereason’s technology processes and analyzes data in real-time across an organization’s daily operations and relationships. It looks for anomalies in behavior across nodes on networks and uses those anomalies to flag suspicious activity.

The company also provides reporting tools to inform customers of the root cause, the timeline, the person involved in the breach or breaches, what tools they use and what information was being disseminated within and outside of the organization.

For founder Lior Div, Cybereason’s work is the continuation of the six years of training and service he spent working with the Israeli army’s 8200 Unit, the military incubator for half of the security startups pitching their wares today. After his time in the military, Div worked for the Israei government as a private contractor reverse engineering hacking operations.

Over the last two years, Cybereason has expanded the scope of its service to a network that spans 6 million endpoints tracked by 500 employees with offices in Boston, Tel Aviv, Tokyo and London.

“Cybereason’s big data analytics approach to mitigating cyber risk has fueled explosive expansion at the leading edge of the EDR domain, disrupting the EPP market. We are leading the wave, becoming the world’s most reliable and effective endpoint prevention and detection solution because of our technology, our people and our partners,” said Div, in a statement. “We help all security teams prevent more attacks, sooner, in ways that enable understanding and taking decisive action faster.”

The company said it will use the new funding to accelerate its sales and marketing efforts across all geographies and push further ahead with research and development to make more of its security operations autonomous.

“Today, there is a shortage of more than three million level 1-3 analysts,” said Yonatan Striem-Amit, chief technology officer and Co-founder, Cybereason, in a statement. “The new autonomous SOC enables SOC teams of the future to harness technology where manual work is being relied on today and it will elevate  L1 analysts to spend time on higher value tasks and accelerate the advanced analysis L3 analysts do.”

Most recently the company was behind the discovery of Operation SoftCell, the largest nation-state cyber espionage attack on telecommunications companies. 

That attack, which was either conducted by Chinese-backed actors or made to look like it was conducted by Chinese-backed actors, according to Cybereason targeted a select group of users in an effort to acquire cell phone records.

As we wrote at the time:

… hackers have systematically broken in to more than 10 cell networks around the world to date over the past seven years to obtain massive amounts of call records — including times and dates of calls, and their cell-based locations — on at least 20 individuals.

Researchers at Boston-based Cybereason, who discovered the operationand shared their findings with gpgmail, said the hackers could track the physical location of any customer of the hacked telcos — including spies and politicians — using the call records.

Lior Div, Cybereason’s co-founder and chief executive, told gpgmail it’s “massive-scale” espionage.

Call detail records — or CDRs — are the crown jewels of any intelligence agency’s collection efforts. These call records are highly detailed metadata logs generated by a phone provider to connect calls and messages from one person to another. Although they don’t include the recordings of calls or the contents of messages, they can offer detailed insight into a person’s life. The National Security Agency  has for years controversially collected the call records of Americans from cell providers like AT&T and Verizon (which owns gpgmail), despite the questionable legality.

It’s not the first time that Cybereason has uncovered major security threats.

Back when it had just raised capital from CRV and Spark, Cybereason’s chief executive was touting its work with a defense contractor who’d been hacked. Again, the suspected culprit was the Chinese government.

As we reported, during one of the early product demos for a private defense contractor, Cybereason identified a full-blown attack by the Chinese — ten thousand usernames and passwords were leaked, and the attackers had access to nearly half of the organization on a daily basis.

The security breach was too sensitive to be shared with the press, but Div says that the FBI was involved and that the company had no indication that they were being hacked until Cybereason detected it.


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India’s GoWork raises $53M in debt financing to expand its co-working spaces business – gpgmail


GoWork, a Gurgaon-based startup that runs a co-working spaces business in India, said on Tuesday it has raised $53 million in a debt round to scale its business in the country as competition in the market, including from recent entrant Oyo Rooms, intensifies.

The debt round for the two-year-old startup — not to be confused with an Indonesian startup with the same name that operates in the same space — was financed by a private fund managed by BlackRock’s Private Credit team and CLSA Capital Partners’ Special Situations Group, the startup said. Prior to today’s announcement, GoWork had raised an undisclosed amount from Nimitaya fund, a spokesperson told gpgmail.

Sudeep Singh, CEO of GoWork, said the startup will use the fresh capital, which will flow for the next two years, to expand its footprints in the country. GoWork plans to establish 50 centers across several major Indian cities by 2025, up from two it currently runs in Gurgaon.

In the immediate quarters, it plans to expand its accommodation capacity to 25,000 people, up from 12,000 currently. GoWork counts corporates such as Paytm Mall, CoverFox, and Impactify Consulting among its clients.

In addition to fast Wi-Fi, shuttle service, parking facility, cafe, and food court services it currently offers, the startup plans to include additional add-ons such as pet care facility and brewery in the coming months.

In a statement, Neeraj Seth, BlackRock’s Head of Asian Credit, said, “GoWork is taking the brick and mortar aspect of the co-working concept further, as well as consistent measures to enable young businesses to reach their highest potential. We look forward to GoWork offering optimal operational efficiency for all start-ups as well as corporates.”

India’s co-working space, still a relatively new business category locally, is worth $390 million — a fraction of the $30 billion office and commercial real estate business.

GoWork competes with a number of firms including hotel lodging startup Oyo, which last month entered the co-working spaces business with the launch of Oyo Workspaces. For the expansion, it acquired local player Innov8 for a sum of about $30 million to immediately establish presence in 10 cities in India with more than 20 centers. 91Springboard, Awfis, GoHive, and the global giant WeWork are also competing for a slice of the $390 million market.


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