Indian mobile payments firm MobiKwik has reached a milestone very few of its local rivals can even contemplate: not burning money. The 10-year-old Gurgaon-headquartered firm said Tuesday it is now generating a profit excluding interest, taxes, depreciation, and amortization.
“We have been in an ecosystem where we have seen a lot of high-growth and several regulatory changes in the payments domain. But what we realized was that payments alone is likely not going to be a very profitable business,” Bipin Singh, co-founder and CEO of MobiKwik, told gpgmail in an interview.
To get to the path of profitability, MobiKwik has made a number of significant changes to its business in recent years. It stopped participating in the race of getting more and more users and fight with the likes of Paytm, which has raised more than $2 billion to date.
Paytm remains unprofitable and an analysis of its financial performance shows that this is not going to change anytime soon. Google, which also offers a payments service in India, has no shortage of cash either.
Upasana Taku, co-founder and COO of MobiKwik, recalled an offsite meeting where someone asked her why Kotak and ICICI banks, both of which have about 15 million to 20 million customers, are profitable but wallet apps with tens of millions of users are not. MobiKwik, which employs 400 people, has 110 million users, she said.
In last two and a half years, MobiKwik has cut down on cashback it bandies out to users — a practice followed by nearly every company offering a payments solution in India — and focused on building financial services on top of its wallet app to retain customers and find additional revenue sources.
The company continues to focus on its mobile wallet and payments processing businesses that account for about 65% of its revenue, but its growing suite of financial services such as providing credits and insurance to customers is already bringing rest of the revenue, she said.
That’s not surprising. Fewer than 50 million credit cards are in circulation in India currently, and for people with limited income, getting a loan remains a major challenge.
“Even the population that has access to smartphones and cheap internet data can’t get a credit card in India. We found it a good match for the growth of our payments app. We started serving these users who have the discipline to repay money and have certain kind of income,” the couple said, who are now also donning the role of angel investors.
MobiKwik works with banks and other lenders to finance loans worth Rs 5,000 ($69) to Rs 100,000 ($1380). In the 18 months the service has been live, MobiKwik has offered 800,000 loans and disbursed $100 million. Its health insurance starts at as little as $1.3 a month.
MobiKwik expects its revenue to hit $66 million in the financial year that ends in March next year, up from $28 million a year earlier. The company, which expects to turn fully profitable in the next two years, plans to go public soon afterwards.
MobiKwik competes with a number of players, many of which are increasingly adding financial services such as loans to their platforms. Because these digital platforms are able to process loans without the need of salespeople and support staff, it becomes feasible for banks to chase customers with weak financial power.
India’s overall retail credit demand is expected to grow 60% to $771 billion over the next four years, according to the Digital Lenders Association of India.