Pandora now lets you share music and podcasts to your Instagram Stories – gpgmail

Pandora today announced a new integration with Instagram that will allow users to share their favorite music and podcasts to their Instagram Story. The feature comes well over a year after Spotify launched a similar integration with Instagram Stories, and only days after Spotify introduced sharing to Facebook Stories, as well.

In Pandora’s case, accessing the feature is also a quick and easy process — you just tap the “Share” button from the Now Playing screen in the app, then choose “Instagram Stories” as the destination.

A cover art card for the music or podcast will then be generated on your Instagram Story, which you can further decorate with text and stickers, as usual. You can also choose to send the story as a direct message to a friend or a group chat, instead of all your followers.

Where Pandora’s experience differs from Spotify’s is what happens when that story is viewed.

When a friend taps the “Play on Pandora” button from the Instagram story, they can gain direct access to that content — even if they don’t have a Premium account. Those who aren’t paid subscribers will be able to view a short ad then gain access to both the shared content as well as a session of free, unlimited, on-demand music.

This is made possible through Pandora’s Premium Access ad solution, which rewards users for watching video ads with free, on-demand sessions.

That means Pandora’s take on Instagram sharing won’t just be useful to artists looking to promote their music, or fans looking to engage their friends — it will also potentially serve as a way to convert free users to paid subscribers after they get a free taste of what Pandora has to offer.

The feature can also be used to promote podcasts, which a newer battleground between Spotify and Pandora these days. The former has spent on acquisitions and hosts a number of exclusive shows while Pandora is now benefitting from new owner’s SiriusXM’s talk radio programming and its own “Genome” classification technology. 

Pandora says the Instagram Story sharing feature is launching today for select users, and will support sharing songs, albums, podcasts, and playlists.

It’s rolling out to a limited number of Pandora users to start, and will gradually reach the rest of the user base in the weeks ahead.

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You can now share music from Spotify to Facebook Stories – gpgmail

Spotify this morning announced a new way for you to share music with friends (or fans, if you’re an artist) — by way of a new Facebook Stories integration that includes 15-second song previews. Viewers can also optionally tap on the “Play on Spotify” button in the Story to be redirected to the Spotify app to hear more.

The feature is designed largely with artists and their teams in mind, as it gives them another way to promote their new music across Facebook’s social network. Musicians and their managers often today use the Spotify app’s sharing feature to post their content across social media, including to Instagram, Twitter, WhatsApp, and elsewhere.

Last year, Spotify introduced a way to share music to Instagram Stories, including their albums, tracks, and playlists, as part of Facebook’s announcement that it was opening up sharing to Facebook and Instagram Stories from other, third-party apps.

At the time, the company said an integration with Facebook Stories was coming soon.

Since its launch on Instagram, the sharing feature has been mutually beneficial for both Spotify and Instagram alike, as it made users’ Stories more engaging while also sending traffic back to the Spotify app for further music discovery.

There’s likely not as much demand for sharing to Facebook Stories, however.

In order to share the 15-second clips to Facebook Stories, you’ll tap the “Share” button from the Spotify app and choose Facebook as the destination.

Side note: We’re not seeing the option to share to News Feed as the picture Spotify published shows (see above. Instead, tapping “Facebook” launches you right into the Story interface, as shown in the tweet above. 

You can then customize your Story as you would normally using the Story editing tools and post it to your profile. Viewers will get to hear the 15-second song clip, and can then tap to go to Spotify to hear more.

Spotify had offered Facebook Story sharing in the past, but the access was later pulled.

These song previews only work when you’re sharing a single track to Stories. If you choose to share other content, like albums, playlists, or an artist profile page, viewers can click into that content, but won’t hear any preview, Spotify says.

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Inkitt raises $16M led by Kleiner Perkins to publish crowdsourced novels in ‘mini-episodes’ – gpgmail

The traditional world of publishing has been challenged hard by the digital revolution. Reading as a pastime has been in significant decline, in part because of the proliferation of screens and options for what to watch and do on them. On the other hand, Amazon has led the charge in changing the economics of publishing: the returns on book sales, and profits to publishers and writers, have all seen margins squeezed in the e-reader universe.

A Berlin-based startup called Inkitt has built a crowdsourced publishing platform to buck those trends. It believes that there is still a place for reading in our modern world, if it’s presented in the right way (more on that below), and today it is announcing a $16 million round of funding that underscores its success to date — the Inkitt community today has 1.6 million readers and 110,000 writers with some 350,000 uploaded stories, with a run-rate of $6 million from a new “bite-sized”, immersive reading app it launched earlier this year called Galatea — and its ambitions going forward.

How big are those ambitions? Ali Albazaz, Inkitt’s founder and CEO, said the mission is to build the “Disney of the 21st century.” Digital novels are just the beginning, in his view: plans include a move into audio, TV, games and film, “and maybe even theme parks.”

But before we ride a rollercoaster based on The Millennium Wolves — one of the best sellers on the platform, with $1 million in sales in the first six months of its release; 24-year-old author Sapir Englard is using her royalties to finance her jazz studies at Berklee in Boston, Massachusetts — Inkitt is starting small.

In addition to continuing to search for authors that might make good Galatea fodder, it’s going to add 10 new languages in addition to English, along with more data science to improve readership and connecting audiences with the stories that are most engaging to them. The company has sourced some of its most successful works from places like India and Israel, so the thinking is that it’s time to make sure non-English readers in those countries are also getting a look in.

“It’s a long plan, and we’re working on it step by step,” Albazaz said in an interview this week. “We are looking for the best talents and the best stories, wherever they are being told. We want to find them, unearth them and turn them into globally successful franchises.”

The Series A is being led by Kleiner Perkins, with participation also from HV Holtzbrinck Ventures, angel investor Itai Tsiddon, Xploration Capital, Redalpine Capital, Speedinvest, and Earlybird. Inkitt is not disclosing its valuation, but it had raised $5 million before this (including this seed round led by Redalpine).

Fiction for the people

Inkitt got its start several years ago with a very basic idea: an app for people (usually unsigned authors) to upload excerpts of fictional works in progress, or entire fiction manuscripts — novels specifically — to connect them with readers to provide feedback. It would gather data that it collected from these readers to provide more insights into what people wanted to read, to feed its algorithm, and to give feedback to the writers.

It was a simple concept that competed with a plethora of other places where unpublished writers can get their work out there (including Kindle).

But then, six months ago, that concept of data-based, crowdsourced writing and reading took an interesting turn with the launch of Galatea.

With this, Inkitt selects the stories that perform the best on its first app — most readers, most often completed reading, best feedback, most recommended, and so on — and its in-house team of editors and developers reformat them for Galatea as short-form, bite-sized “mini episodes” that come with specific effects attuned to each page you read to make the experience more immersive.

This includes features like sound, haptic effects like the phone vibrating with crashes and heartbeats, fire spreading across the screen in a burning moment, and a requirement for users to swipe to proceed to the next section. (It’s a fitting name for the app: Galatea was the ivory statue that Pygmalion carved that came to life.)

As Albazaz describes it, Galatea was created as a response to the generation of consumers whose attention is constantly being diverted through notifications, and who have become used to getting information in short bursts.

“Nowadays you have Snapchat, Instagram and the rest, and they all send you notifications, but when you read you need a lot of attention,” he said.

So the solution was to cut down the page size to a paragraph at a time.

“Instead of flipping pages as you would on an e-reading app, you flip paragraphs.” These take up no more than about 20% of the screen, he said.

A reader gets one “episode” (about 15 minutes of reading, with several pages of text) free every day, so in theory you could read books on Galatea without paying anything, but typically people buy credits to continue reading a bit more than that each day, and it works out on average to about $12 per book in revenue. Inkitt is now adding multiple thousands of users (installs) each day across its two apps.

In addition to making this about tailoring a reading app to what consumers are most likely to do on a screen today, it’s about rethinking the model for how to source literature to disseminate in the first place.

“We all love stories and the way we create and consume them is evolving continuously,” said KP partner Ilya Fushman. “Inkitt’s rich and dynamic story format is rapidly capturing the imagination of a new generation of readers. Their content marketplace is connecting consumers with authors around the globe to entertain and democratize publishing.”

To date, the focus has very much been on original content that Inkitt has sourced itself. The basic model leaves a lot on the table, though. For one, what about all of the literature that has already been published in the world that either hasn’t really hit the right chord yet with readers, or classics, or popular works that might just be a little more interesting with the Galatea treatment?

On the other hand, the Galatea model seems to be inherently biased towards the most obvious “hits” — page turners that are engaging from the get-go, or are written on themes that have already proven to be popular. What about the wider body of literature that might not be accessible page-turners but are definitely worthwhile reading, stories that might one day become a part of the literary canon. For every Harry Potter series, some still want and need a Finnegan’s Wake or Milkman.

Albazaz has an answer for both of those: he says that his startup has already been approached by a number of publishers to work on ways of using its platform for their own works, and so that is something you might imagine will get turned on down the line. And he acknowledged the blockbuster element of the work on the platform now, but said that as it grows and scales its audience, it will be looking for works that appeal to a wider range of tastes.

The company’s business is a veritable David to Amazon’s Goliath, but one thing Inkitt has going for it is that it offers those who will take a chance on its platform a promise of making a good return.

Albazaz claims that the average writer on Galatea earns 30 to 50 times more than what would be earned via Amazon, which he calls “a horrible partner to work with as a publisher.” He wouldn’t comment exactly on the royalties split is on Inkitt, or whether that higher figure is due to more readers or a better cut (or both), except that he said that there are simply “more readers” of your work, “making you more money.”

It’s also a more flexible platform in another regard: if you want to publish elsewhere at the same time, you can. “No one is locked in,” he said. “Our mission statement, which we have across the wall in our office, is to be the fairest and most objective publisher. That’s the only way you will discover hidden talents.”

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