ckbk pulls a ‘Spotify for recipes’ out of the beta oven – gpgmail


Cooking may be under sustained attack by a wave of on-demand food delivery startups, with names that can double as gluttonous calls to action (oh hey Just Eat!), but that hasn’t stopped London-based startup ckbk from pushing in the opposite direction — with a digital service that offers on-demand access to high quality recipes licensed from major publishers of best selling cookbooks.

Indeed, the ckbk platform serves up not just individual recipes but entire cookbooks for browsing in app form.

The ckbk platform, which launches out of beta today — after a Kickstarter campaign last year that raised just over $55k — is being touted by its creators as ‘Spotify for recipes’. Think ‘playlists’ of professionally programmed dishes to whip up in the kitchen.

At launch it offers access to a catalog of more than 350 cookbooks (80,000+ recipes) — a culinary library that’s slated to keep growing.

For $8.99/£8.99 per month the premium ckbk user gets to tuck in to unlimited access to this “curated collection of cookbooks” — with content selected using “recommendations from hundreds of chefs and food experts including Nigella Lawson and Yotam Ottolenghi”.

A freemium layer offers access gratis to three recipes per month.

Subscribers are essentially paying for someone else with (most likely) superior knowledge of cooking to sort the wheat from the chaff so you don’t have to do the legwork of figuring out what freebie Internet recipes are worth investing your time (and after it, teeth) in.

Not just any old recipes, editorially curated recipes is the ckbk promise.

Content partners at launch include “dozens” of major publishers — including Chronicle Books, Macmillan, Oxford University Press, Rodale, Simon & Schuster, Workman Publishing and Penguin Random House’s Rodale and Struik imprints.

Culinary content available via the platform is billed as spanning both contemporary authors like Molly Yeh and David Tanis, to award winning authorities and Michelin starred chefs, while also dipping into old  culinary classics, such as On Food & Cooking and the Oxford Companion to Food, and offering works penned by legendary French chef and restauranteur Escoffier.

Publishers participating in ckbk’s platform are being promised a new digital revenue stream (it’s not clear what the revenue share is) — sweetened with data in the form of “new insights into patterns of cookbook recipe usage” they can use to feed into future editorial output. So of course all ckbk users are having their foodie browsing extensively data-mined.

To push its ‘premium recipes’ proposition ckbk is trailing a bunch of forthcoming promotional partnerships with kitchenware brands, food-related ecommerce brands, food events, culinary schools and publishing channels — which it says will be launching in the next few months.

It also says recipes on the platform have been optimized for integration with connected kitchen appliances.

European company BSH (whose appliance brands include Bosch, Gaggenau, NEFF and Siemens) is named as the first strategic partner for ckbk. It will be offering premium membership of the service to UK buyers of its NEFF N90 connected oven.

A subset of ‘smart’ cookbook recipes on ckbk will automatically set the correct time and oven temperature via the N90’s Home Connect system — for anyone who can’t be bothered to twiddle the dials themselves.

ckbk adds that selected recipes will be further “optimized” to make the most of features and cooking modes of the smart oven. A tidbit which might make a seasoned chef raise an eyebrow and question whether that’s heading towards recipes for robots.

The licensing project has certainly been a slow burn. The company behind ckbk, 1000 Cookbooks, has been working on getting the concept to market since 2014, per Crunchbase.

It says it’s currently raising a $2M seed funding round — having previously raised a total of $750,000 in pre-seed funding via investors, the Techstars/BSH Future Home accelerator program, and its Kickstarter campaign.


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Spotify acquires SoundBetter, a music production marketplace, for an undisclosed sum – gpgmail


Spotify today took another step in its efforts to build out services for artists to help diversify itself away from a business model predicated on paying music streaming royalties to labels: it has acquired SoundBetter, a music production marketplace for artists, producers, and musicians to connect on specific projects; and for people who are looking to distribute music tracks to those who want to license them.

SoundBetter has about 180,000 registered users and has paid out more than $19 million to musicians and producers to date, averaging around $1 million per month currently, itself taking a cut by way of a commission (of an undisclosed percentage) on each deal secured through the platform.

Financial terms of the deal are not being disclosed, meaning it’s unlikely to be a significant sum for the $24 billion streaming giant, which now has 232 million users, including 108 million Spotify Premium subscribers. New York-based SoundBetter had raised an undisclosed amount of funding from investors including 500 Startups, Foundry Group, Eric Ries and Verizon Ventures when it was still called Nautilus under AOL (disclosure: gpgmail is part of Verizon Media). Its last funding — convertible debt from Drummond Road and others — was back in 2015.

SoundBetter is not being shut down with the acquisition: a spokesperson confirmed to gpgmail that it will be business as usual as Spotify and the startup work on integrating SoundBetter’s services with Spotify for Artists, which currently offers musicians and others analytics on Spotify tracks and other services to help market themselves.

SoundBetter was founded back in 2012 by Shachar Gilad (CEO) and Itamar Yunger (CTO) and operates two main services. Its main business is an online marketplace for musicians to source singers, sound engineers, producers and other music and audio professionals to put the finishing touches on tracks (think Fiverr or Behance, but specifically for music). In June this year, it launched a newer marketplace called Tracks for people to license finished music, competing with the likes of Epidemic Sound (which earlier this year raised money at a $370 million valuation).

Interestingly, Spotify had tried to launch a direct music distribution platform in the past — including with an investment in DistroKid, a music distribution service that supports cross-platform uploads — but the effort never left the beta phase and was then shut down this past July. That decision possibly make more sense now, since the move might have been made to pave the way for SoundBetter.

Indeed, for Spotify, the deal is a signal that the company is going to continue investing in more behind-the-scenes services for artists and others in the music ecosystem, particularly in building up services that bypass (or at least exist alongside) those of traditional labels, and take some pressure off that side of the business. Last quarter, Spotify faced some criticism (and a drop in its share price) for missing its own targets for subscription growth

“As we build out our tools for creators, we want to give them the resources they need to thrive. SoundBetter has the same vision,” said Beckwith Kloss, VP Product, Creator at Spotify, in a statement.  “We’re excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals – from instrumentalists to songwriters to producers – as they perfect their tracks.”

Spotify has over the years amassed a growing list of assets that take the platform beyond basic music streaming, with a lot of attention of late focused on spoken word content, providing cloud-based studio services by way of SoundTrap (acquired by Spotify in 2017), and podcast platform Anchor (acquired last year).

But with music continuing to be the beating drum of the platform, Spotify will continue to build up that area of its business, too, not least because competitors like Apple are also continuing to build up its own services for artists that bypass traditional labels. 

SoundBetter already has a decent, if relatively small, business, with its fair share of big names. It claims that “Kanye West’s Producer, Hoobastank’s Drummer, Jamiroquai’s Guitarist, Beyonce’s Songwriter, Joe Cocker’s Bass player, Herbie Hancock’s Engineer, Morrissey’s Guitarist, The Killers’ Mixing Engineer, and George Michael’s Mastering Engineer” are among those using its services. This will give it a big boost in exposure: Spotify for Artists currently has 400,000 registered users, but the platform itself has become a cornerstone of digital music distribution.

SoundBetter offers the most comprehensive global marketplace for music and audio production professionals for hire in the world along with a member community spanning 176 countries and 14,000 cities worldwide,” said SoundBetter Co-Founder and CEO Shachar Gilad. “We are excited to benefit from Spotify’s global scale, resources, and vision to expand our network and drive more economic opportunities for artists of all levels.”


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

How Kobalt is simplifying the killer complexities of the music industry – gpgmail


Backed by over $200 million in VC funding, Kobalt is changing the way the music industry does business and putting more money into musicians’ pockets in the process.

In Part I of this series, I walked through the company’s founding story and its overall structure. There are two core theses that Kobalt bet on: 1) that the shift to digital music could transform the way royalties are tracked and paid, and 2) that music streaming will empower a growing middle class of DIY musicians who find success across countless niches.

This article focuses on the complex way royalties flow through the industry and how Kobalt is restructuring that process (while Part III will focus on music’s middle class). The music industry runs on copyright administration and royalty collections. If the system breaks — if people lose track of where songs are being played and who is owed how much in royalties — everything halts.

Kobalt is as much a compliance tech company as it is a music company: it has built a quasi “operating system” to more accurately and quickly handle this using software and a centralized approach to collections, upending a broken, inefficient system so everything can run more smoothly and predictably on top of it. The big question is whether it can maintain its initial lead in doing this, however.

The business of a song

Image via Getty Images / Mykyta Dolmatov


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Spotify users can now share music and podcasts to Snapchat – gpgmail


Spotify users can now share their favorite music and podcasts with friends on Snapchat, the company announced this morning, with added support for sharing a song, playlist, artist profile, or podcast either directly to your friends on Snapchat or to your Snapchat Story.

Snapchat is now one of several destinations that Spotify users can share to, along with WhatsApp, Messages, Messenger, Twitter, Instagram Stories, and as of just last week, Facebook Stories.

Using the new feature is same as with any other sharing option — you tap the three-dot share menu in the top right of the app’s interface, and choose Snapchat from the dropdown list. Snapchat will open with a new Snap and the full album art included. You can then edit and send the Snap as usual.

Recipients of your Snap will be able to tap the context card to listen to the music or podcast you’ve shared.

In addition to simply sharing music with friends, the feature will also make it possible for Spotify artists and their teams to promote their music to Snapcat’s 203 million daily users — most of who are well-within the coveted teen to young adult demographic that Spotify’s artists are hoping to reach.

The feature itself is powered by Snap’s Creative Kit (a part of Snap Kit), which lets users share media from a developer’s app or website.

Spotify is now one of over 200 apps that have integrated with Snap Kit following the June 2018 debut of the platform, which aims to offer a more private alternative to Facebook. In many cases, however, support for Snapchat is being added to other apps and sites alongside their existing support for Facebook and Instagram — as in the case here.

The expansion to Spotify’s sharing feature comes at a time when the streamer is looking for growth — especially in light of growing competition from rivals like Amazon Music and Apple Music. The former benefits from integrations with Prime and Alexa while the latter from its preinstallation on Apple devices. (And possibly a new bundle with Apple TV+, as we’ll find out tomorrow at Apple’s iPhone event.)

Spotify, meanwhile, notably missed its user estimates in its Q2 2019 earnings, with 8 million new subscribers in the quarter instead of the expected 8.5 million. With expanded social sharing options, it hopes to reach millions more users who may later convert to paying customers.


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Spotify expands its new Premium Duo plan to Latin America – gpgmail


Spotify’s newest paid subscription, the Premium Duo plan designed for two people, first launched this spring as a pilot test in Ireland, Colombia, Chile, Denmark, and Poland. Today, Spotify says the plan is being more broadly rolled out to 14 more Latin American markets.

The new markets include: Argentina, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, and Uruguay.

The Duo plan is meant mainly for couples, though it could apply to roommates or any other two people who share the same home address.

In terms of pricing, it’s a step up from a single Premium subscription but more affordable than a Family Plan, as it’s limited to just two accounts. However, the Duo plan is discounted so it’s a better deal than buying two separate Premium accounts.

The benefits are similar to those on the Family Plan. Like the larger group plan, Duo keeps each user’s music preferences and recommendations separate from one another. And like the Family Plan, which recently added a custom mix composed of track everyone in the family enjoys, the Duo subscription also includes its own shared playlist, the Duo Mix. Members can easily share their playlist libraries with one another, too.

Despite now reaching 19 total markets, Spotify still refers to the Premium Duo plan as a “pilot,” which typically means the company hasn’t fully committed to bringing the service to all its users at some point. Instead, that terminology typically implies the company is continuing to evaluate the new service’s impact.

In Spotify’s case, Premium Duo’s launch in March hasn’t yet led to a massive subscription bump. When reporting its Q2 2019 earnings, the company said it added 8 million new subscribers in the quarter, which was below the estimated 8.5 million figure. It now has 232 million monthly users and 108 million paying subscribers.

That said, Duo hasn’t reached many of Spotify’s key markets where such a plan could have more of an impact to subscriber counts, including the U.S.

If you live in a supported market and already have a Premium plan you can visit your Account page on Spotify’s website to add a partner and upgrade. Both plan members will need to share the same home address.


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Peloton’s 29 secret weapons – gpgmail


Hello and welcome back to Startups Weekly, a weekend newsletter that dives into the week’s noteworthy startups and venture capital news. Before I jump into today’s topic, let’s catch up a bit. Last week, I wrote about a new e-commerce startup, Pietra. Before that, I wrote about the flurry of IPO filings.

Remember, you can send me tips, suggestions and feedback to kate.clark@Gpgmail.com or on Twitter @KateClarkTweets. If you don’t subscribe to Startups Weekly yet, you can do that here.

What’s new?

Peloton revealed its S-1 this week, taking a big step toward an IPO expected later this year. The filing was packed with interesting tidbits, including that the company, which manufacturers internet-connected stationary bikes and sells an affiliated subscription to its growing library of on-demand fitness content, is raking in more than $900 million in annual revenue. Sure, it’s not profitable, and it’s losing an increasing amount of money to sales and marketing efforts, but for a company that many people wrote off from the very beginning, it’s an impressive feat.

Despite being a hardware, media, interactive software, product design, social connection, apparel and logistics company, according to its S-1, the future of Peloton relies on its talent. Not the employees developing the bikes and software but the 29 instructors teaching its digital fitness courses. Ally Love, Alex Toussaint and the 27 other teachers have developed cult followings, fans who will happily pay Peloton’s steep $39 per month content subscription to get their daily dose of Ben or Christine.

“To create Peloton, we needed to build what we believed to be the best indoor bike on the market, recruit the best instructors in the world, and engineer a state-of-the-art software platform to tie it all together,” founder and CEO John Foley writes in the IPO prospectus. “Against prevailing conventional wisdom, and despite countless investor conference rooms full of very smart skeptics, we were determined for Peloton to build a vertically integrated platform to deliver a seamless end-to-end experience as physically rewarding and addictive as attending a live, in-studio class.”

Peloton succeeded in poaching the best of the best. The question is, can they keep them? Will competition in the fast-growing fitness technology sector swoop in and scoop Peloton’s stars?

In other news

Last week I published a long feature on the state of seed investing in the Bay Area. The TL;DR? Mega-funds are increasingly battling seed-stage investors for access to the hottest companies. As a result, seed investors are getting a little more creative about how they source deals. It’s a dog-eat-dog world out there, and everyone wants a stake in The Next Big Thing. Read the story here.

Rounds of the week

Time to Disrupt

Don’t miss out on our flagship Disrupt, which takes place October 2-4. It’s the quintessential tech conference for anyone focused on early-stage startups. Join more than 10,000 attendees — including over 1,200 exhibiting startups — for three jam-packed days of programming. We’re talking four different stages with interactive workshops, Q&A sessions and interviews with some of the industry’s top tech titans, founders, investors, movers and shakers. Check out our list of speakers and the Disrupt agenda. I will be there interviewing a bunch of tech leaders, including Bastian Lehmann and Charles Hudson. Buy tickets here.

Listen

This week on Equity, gpgmail’s venture capital-focused podcast, we had Floodgate’s Iris Choi on to discuss Peloton’s upcoming IPO. You can listen to it here. Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple Podcasts, Overcast and Spotify.

Learn

We published a number of new deep dives on Extra Crunch, our paid subscription product, this week. Here’s a quick look at the top stories:




10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

You can now share music from Spotify to Facebook Stories – gpgmail


Spotify this morning announced a new way for you to share music with friends (or fans, if you’re an artist) — by way of a new Facebook Stories integration that includes 15-second song previews. Viewers can also optionally tap on the “Play on Spotify” button in the Story to be redirected to the Spotify app to hear more.

The feature is designed largely with artists and their teams in mind, as it gives them another way to promote their new music across Facebook’s social network. Musicians and their managers often today use the Spotify app’s sharing feature to post their content across social media, including to Instagram, Twitter, WhatsApp, and elsewhere.

Last year, Spotify introduced a way to share music to Instagram Stories, including their albums, tracks, and playlists, as part of Facebook’s announcement that it was opening up sharing to Facebook and Instagram Stories from other, third-party apps.

At the time, the company said an integration with Facebook Stories was coming soon.

Since its launch on Instagram, the sharing feature has been mutually beneficial for both Spotify and Instagram alike, as it made users’ Stories more engaging while also sending traffic back to the Spotify app for further music discovery.

There’s likely not as much demand for sharing to Facebook Stories, however.

In order to share the 15-second clips to Facebook Stories, you’ll tap the “Share” button from the Spotify app and choose Facebook as the destination.

Side note: We’re not seeing the option to share to News Feed as the picture Spotify published shows (see above. Instead, tapping “Facebook” launches you right into the Story interface, as shown in the tweet above. 

You can then customize your Story as you would normally using the Story editing tools and post it to your profile. Viewers will get to hear the 15-second song clip, and can then tap to go to Spotify to hear more.

Spotify had offered Facebook Story sharing in the past, but the access was later pulled.

These song previews only work when you’re sharing a single track to Stories. If you choose to share other content, like albums, playlists, or an artist profile page, viewers can click into that content, but won’t hear any preview, Spotify says.




10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Could Peloton be the next Apple? – gpgmail


Hello and welcome back to Equity, gpgmail’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

This week we were back in the SF studio, with Kate and Alex on hand to chat venture, business, startups, and IPOs with Iris Choi. Choi is a partner at Floodgate, and one of the very few folks who have ever been invited back on the show.

Despite Floodgate being an early-stage firm, Choi was more than willing to dig into the week’s later-stage topics, starting with the Peloton IPO filing. Kate was stoked about the offering (her piece here, Alex’s notes here). Peloton, a fitness, media, hardware (and more) company, is a lot different than your run-of-the-mill enterprise SaaS exits.

Next Alex ran the team through a list of impending IPOs that we care about. There are a number of venture-backed companies looking to go public before the stock market falls apart. More on each when they price.

After the S-1 march, we turned to personnel news, namely that Instacart’s CFO is leaving the firm after about four years with the companyRavi Gupta is joining Sequoia Capital. We’ll tell you why.

Next, we touched on two rounds. First, a Kleiner deal into Consider, an app that brings power-tooling to email. And then we chatted about Inkitt, another Kleiner deal. Why the pair of early-stage rounds? Because Alex recently went to Kleiner to chat with its new partner team about where they’ll deploy capital in the future.

And that took us comfortably overtime. A big thanks to Choi for joining us, again, and you for sticking with the show. More next week!

Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple Podcasts, Overcast, Spotify, Pocket Casts, Downcast and all the casts.




10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Spotify aims to turn podcast fans into podcast creators with ‘Create podcast’ test – gpgmail


Spotify is testing a new ‘Create podcast’ feature that shows up atop a user’s list of their subscribed podcasts in the app interface, as first uncovered by Jane Manchung Wong (@wongmjane) (via Engadget). The button then provides a takeover promotion directing users to download Anchor, the podcast creation app that Spotify acquired in February.

This is yet another example of the investment that Spotify is making in podcasts – both their consumption and their creation. The subscription streaming company also unveiled a new analytics dashboard for podcasts earlier this year, and released it to all creators earlier in August. Because the company is also primarily a music streaming service, these insights include showing podcast creators what artists their listeners primarily gravitate towards.

Spotify has also launched a personalized playlist that mixes music with podcasts, opened up its podcast submission tool to all creators, and redesigned its navigation in-app to put podcasts on more equal footing with music, all in 2019 alone. The company is clearly doubling down on podcasts as a key element of its overall platform, building on a number of acquisitions on both the content and creation side.

Podcasts represent a way for Spotify to both diversify its revenue and open up a new line of business wherein it can own more of the upside, since its current licensing relationships with music labels mean it gets very little of the money paid from subscribers to its service based on their streams of songs. Especially via selling ads to creators and advertisers, Spotify stands to be able to make more from podcasts in terms of profit if it can continue to increase usage among listeners.




10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Mobile gaming is a $68.5 billion global business, and investors are buying in – gpgmail


By the end of 2019, the global gaming market is estimated to be worth $152 billion with 45% of that, $68.5 billion, coming directly from mobile games. With this tremendous growth (10.2% YoY to be precise) has come a flurry of investments and acquisitions, everyone wanting a cut of the pie. In fact, over the last 18 months, the global gaming industry has seen $9.6 billion in investments and if investments continue at this current pace, the amount of investment generated in 2018-19 will be higher than the 8 previous years combined.

What’s interesting is why everyone is talking about games and who in the market is responding to this and how.

The gaming phenomenon 

Today, mobile games account for 33% of all app downloads, 74% of consumer spend, and 10% of all time spent in-app. It’s predicted that in 2019, 2.4 billion people will play mobile games around the world – that’s almost one third of the global population. In fact, 50% of mobile app users play games, making this app category as popular as music apps like Spotify and Apple Music and second only to social media and communications apps in terms of time spent.

In the US, time spent on mobile devices has also officially outpaced that of television – with users spending 8 more minutes per day on their mobile devices. By 2021, this number is predicted to increase to over 30 minutes. Apps are the new primetime and games have grabbed the lion’s share.

Accessibility is the highest it’s ever been as barriers to entry are virtually non-existent. From casual games to the recent rise of the wildly popular hyper-casual genre of games which are quick to download, easy to play, and lend themselves to being played in short sessions throughout the day, games are played by almost every demographic stratum of society. Today, the average age of a mobile gamer is 36.3 (compared with 27.7 in 2014), the gender split is 51% female, 49% male, and one-third of all gamers are between the ages of 36-50. A far cry from the traditional stereotype of a ‘gamer’.

With these demographic, geographic, and consumption sea-changes in the mobile ecosystem and entertainment landscape, it’s no surprise that the game space is getting increased attention and investment, not just from within the industry, but more recently from traditional financial markets and even governments. Let’s look at how the markets have responded to the rise of gaming.

Image courtesy of David Maung/Bloomberg via Getty Images

Games on Games 

The first substantial investments in mobile gaming came from those who already had a stake in the industry. Tencent invested $90M in Pocket Gems and$126M in Glu Mobile (for a 14.6% stake), gaming powerhouse Supercell invested $5M in mobile game studio Redemption Games, Boom Fantasy raised $2M from ESPN and the MLB and Gamelynx raised $1.2M from several investors – one of which was Riot Games. Most recently, Ubisoft acquired a 70% stake in Green Panda Games to bolster its foot in the hyper-casual gaming market.

Additionally, bigger gaming studios began to acquire smaller ones. Zynga bought Gram Games, Ubisoft acquired Ketchapp, Niantic purchased Seismic Games, and Tencent bought Supercell (as well as a 40% stake in Epic Games). And the list goes on.

Wall Street wakes up

Beyond the flurry of investments and acquisitions from within the game industry, games are also generating huge amounts of revenue. Since launch, Pokemon Go has generated $2.3B in revenue and Fortnite has amassed some 250M players. This is catching the attention of more traditional financial institutions, like private equity firms and VCs, who are now looking at a variety of investment options in gaming – not just of gaming studios, but all those who had a stake in or support the industry.

In May 2018, hyper-casual mobile gaming studio Voodoo announced a $200M investment from Goldman Sachs’ private equity investment arm. For the first time ever, a mobile gaming studio attracted the attention of a venerable old financial institution. The explosion of the hyper-casual genre and the scale its titles are capable of achieving, together with the intensely iterative, data-driven business model afforded by the low production costs of games like this, were catching the attention of investors outside of the gaming world, looking for the next big growth opportunity.

The trend continued. In July 2018, private equity firm KKR bought a $400M minority stake in AppLovin and now, exactly one year later Blackstone announced their plan to acquire mobile ad-network Vungle for a reported $750M. Not only is money going into gaming studios, but investments are being made into companies whose technology supports the mobile gaming space. Traditional investors are finally taking notice of the mobile gaming ecosystem as a whole and the explosive growth it has produced in recent years. This year alone mobile games are expected to generate $55B in revenue so this new wave of investment interest should really come as no surprise.

A woman holds up her cell phone as she plays the Pokemon Go game in Lafayette Park in front of the White House in Washington, DC, July 12, 2016. (Photo: JIM WATSON/AFP/Getty Images)

Government intervention

Most recently, governments are realizing the potential and reach of the gaming industry and making their own investment moves. We’re seeing governments establish funds that support local gaming businesses – providing incentives for gaming studios to develop and retain their creatives, technology, and employees locally – as well as programs that aim to attract foreign talent.

As uncertainty looms in England surrounding Brexit, France has jumped on the opportunity with “Join the Game”. They’re painting France as an international hub that is already home to many successful gaming studios, and they’re offering tax breaks and plenty of funding options – for everything from R&D to the production of community events. Their website even has an entire page dedicated to “getting settled in France”, in English, with a step-by-step guide on how game developers should prepare for their arrival.

The UK Department for International Trade used this year’s Game Developers Conference as a backdrop for the promotion of their games fund – calling the UK “one of the most flourishing game developing ecosystems in the world.” The UK Games Fund allows for both local and foreign-owned gaming companies with a presence in the UK to apply for tax breaks. And ever since France announced their fund, more and more people have begun encouraging the British government to expand their program saying that the UK gaming ecosystem should be “retained and enhanced”. But, not only does the government take gaming seriously, the Queen does as well. In 2008, David Darling the CEO of hyper-casual game studio Kwalee was made a Commander of the Order of the British Empire (CBE) for his services to the games industry. CBE is the third-highest honor the Queen can bestow on a British citizen.

Over to Germany, and the government has allocated 50M euros of its 2019 budget for the creation of a games fund. In Sweden, the Sweden Game Arena is a public-private partnership that helps students develop games using government-funded offices and equipment. It also links students and startups with established companies and investors. While these numbers dwarf the investment of more commercial or financial players, the sudden uptick in interest governments are paying to the game space indicate just how exciting and lucrative gaming has become.

Support is coming from all levels

The evolution of investment in the gaming space is indicative of the stratospheric growth, massive revenue, strong user engagement, and extensive demographic and geographic reach of mobile gaming. With the global games industry projected to be worth a quarter of a trillion dollars by 2023, it comes as no surprise that the diverse players globally have finally realized its true potential and have embraced the gaming ecosystem as a whole.


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something