SiriusXM undercuts rivals with a $4 per month student subscription – gpgmail


SiriusXM is making its streaming service more affordable for younger consumers with the launch of a new subscription package for college students. While SiriusXM’s Premier package is $12.99 per month, the new streaming-only student offering will be just $4 per month — a 69% discount. This comes in a dollar less than competitors’ student plans, including the $4.99 per month packages from Apple Music, Spotify, Amazon Music Unlimited, YouTube Music, and even SiriusXM-owned Pandora.

The move represents a big grab for a growing user base who prefers to subscribe to streaming music services rather than make purchases on digital marketplaces, like iTunes or Amazon.

Though the SiriusXM brand has for a long time been associated with being an upgrade option for vehicles, the service has been working to establish itself as a viable option outside the car. In April, it launched a streaming-only subscription for listeners without cars.

Today, SiriusXM streams across phones and tablets, on the web, and at home on connected devices including Amazon Alexa, Fire TV, Chromecast, Roku, Apple TV, smart TVs, Sonos speakers, Xbox, and Sony PlayStation.

Like other student packages, SiriusXM’s student plan isn’t a watered-down subscription. It offers access to SiriusXM’s full lineup of music, including its over 200 commercial-free channels, which feature both music and talk radio-style programming as well as sports, entertainment, comedy, lifestyle, news and more.

This also includes some of SiriusXM’s more recent additions, following its $3.5 billion Pandora acquisition last year, which bring Pandora -powered content to its service. For example, the companies this spring launched Pandora NOW, a station that streams on both services that used Pandora listener data to pull in the most listened-to and the fastest-trending new tracks across Pop, Hip Hop, R&B, Dance and Latin.

Plus, students will have access to the over 100 SiriusXM Xtra channels which allow you to skip through songs, the company says.

The service does not include the ability to stream to cars, however — it’s a student version of SiriusXM’s streaming-only plan.

To join the service, students will have to verify their status as a registered student by providing their university or college name upon sign-up. The verification process is handled by SheerID, which also powers verification for others in the space, like YouTube, Spotify and more.

“Today’s college students grew up listening to SiriusXM in their parent’s car, and now we have a package built just for them,” said Matt Epstein, Vice President, SiriusXM Outside the Car, in a statement. “Our Student Premier Package enables students to have their own subscription and continue to enjoy the SiriusXM programming they love in their dorm room, at home or on the go,” he said.

 

 


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Pandora opens up podcast submissions to all creators – gpgmail


The battle for podcasters among music streaming services continues. A day after Spotify announced the launch of its podcast analytics dashboard, Pandora is today expanding its own podcasting efforts with the arrival of a self-service online hub for creators. The new Pandora for Podcasters will allow creators to submit their shows for inclusion on the streaming service, where they can be discovered through Pandora’s show and episode-level recommendation system.

Pandora’s entry into the podcast market began late last year, when it brought its “Genome” technology to podcast recommendations. Similar to how Pandora’s Music Genome is capable of classifying songs across hundreds of different attributes, the new Podcast Genome Project does the same for audio programs.

The system uses more than 1,500 attributes — like MPAA ratings, production style, content type, host profile and more, as well as listener signals, like thumbs, skips, replays and more — combined with machine learning algorithms, natural language processing and collaborative filtering methods to help determine user preferences.

An additional layer of human curation is also involved in making the final recommendations.

The result is a system that is able to suggest not just shows a listener may like, but also individual episodes, based on their likes, dislikes and other insights gained from their listening history.

When podcasts launched on Pandora in December 2018, the service offered hundreds of shows and more than 100,000 episodes. There are now thousands of shows and over 500,000 episodes, the company claims.

Pandora parent SiriusXM has also played a role in expanding the streamer’s podcast offerings by bringing dozens of SiriusXM talk shows to Pandora as podcasts, and leveraging SiriusXM’s guests to narrate for Pandora’s music-and-audio product called Pandora Stories.

Now, podcast creators both large and small will be able to submit their own shows for inclusion in Pandora’s catalog. To do so, they’ll submit their show’s RSS feed URL to Pandora directly and answer a few questions about the podcast.

Based on a test from gpgmail editor (and podcaster) Brian Heater, Pandora asked for download numbers, social media links, and provided a time frame of 4-6 weeks for processing.

If approved, the show will be available to Pandora’s 65 million monthly active listeners and their future episodes will be added automatically.

This self-serve hub’s launch follows a similar move by Spotify nearly a year ago, when it opened up podcast submissions to all creators. Today, Spotify’s pitch to podcasters is to submit their shows in exchange for robust listener data. The company says it now has more than 450,000 shows on its platform, with around 100,000 signing up for inclusion through its own self-submission process.

Interested podcast creators can now submit their shows to Pandora here after first registering for a Pandora account.


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