Parallels’ KeyGenie lets you play for a free product key — but you can’t ever win – gpgmail


When is a game not a game? When you never win.

For years, virtualization software maker Parallels offered the chance to win a free product keys if you “stump the KeyGenie,” a virtual robot which users can play against. Normally, users must buy a product key to run the software beyond its two-week free trial. But if you can make it through five questions without the robot guessing what you’re thinking, the robot says a key “may be yours.”

But it turns out it’s an impossibility.

Security researcher John Wethington alerted gpgmail to the KeyGenie game, more than a year after he told Parallels that the game was impossible to win. He examined at the source code of the webpage to see how it worked. He quickly found that no matter what a user does, the code never allows a user to win a free product key.

“It’s to get people to sign up for a trial by pretending to give them a chance at a free license,” he said. “But the source code proves it never will.”

We asked three security researchers to independently verify our findings. Spoiler alert: they did.

Yonathan Klijnsma, a threat researcher at cyberthreat intelligence firm RiskIQ, looked at the code and found that the robot’s responses were hardcoded.

“There’s never any product key,” he told gpgmail. “You have that winning screen but there’s never a product key on the page,” he said. “You can trigger the case for getting a key but there is no way to get to it.”

Though it’s possible to trick the game into thinking you’ve won, nothing happens — and no key is ever awarded.

A screencap of the KeyGenie game. No product key is ever produced. (Image: gpgmail)

“It’s a bunch of hardcoded if-else statements that just take you to the same widget in the end,” said Edwin Foudil, a security researcher who also performed a cursory review of the site. And Baptiste Robert, who’s known for finding security vulnerabilities in apps and websites, said his own checks show nothing is ever pulled from the server after the user wins, suggesting the winner is never served a product key.

“It seems to be a fake game,” said Robert.

We contacted Parallels prior to publication but spokesperson John Uppendahl did not comment. If that changes, we’ll update.

The KeyGenie site was born more than five years ago after Parallels found its popular desktop emulation software was regularly falling victim to software piracy. Hackers would crack the software’s product key algorithm, then build and share their product key generators — known as keygens — on file-sharing sites. Quickly, these keygens floated to the top of search engines, making user piracy even easier.

Parallels built the aptly named “KeyGenie” game so it would rise to the top of search results and replace the illegal keygen search results.

One of Parallels’ marketing agencies at the time published a blog post claims that KeyGenie “will actually hand out keys,” and that the game was “programmed randomly.” The post, published seven months later, “generated dozens of trials” and “four-figures in revenue.”

The Federal Trade Commission, which regulates potentially deceptive advertising and marketing, did not comment outside business hours.




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How to use Amazon and advertising to build a D2C startup – gpgmail


Entrepreneurship in consumer packaged goods (CPG) is being democratized. Every step of the value channel has been compressed and made more affordable (and thereby accessible).

At VMG Ignite, we have worked with dozens of direct-to-consumer startups trying to both find product-market fit and achieve scale through Amazon and online advertising.

This article focuses on customer acquisition, particularly Amazon and online advertising, for the direct-to-consumer (D2C) CPG venture. Selling on Amazon, specifically third-party (3P), has become an increasingly important component of the D2C playbook. About 46% of product searches start on Amazon, which makes it a compelling source of sales even for early-stage ventures.

Table of contents

How to find product-market fit 

People say that ideas are a dime a dozen. They aren’t valuable. But finding product-market fit? Now, that’s hard. The gap between an unexecuted idea and proven product-market fit can seem vast. Yet it’s a critical first step because, ultimately, marketing amplifies your product and value proposition.

If they aren’t compelling, marketing will fail. If they’re compelling, even mediocre marketing can often be successful. So start with a great product that people love.

How do you create a great product, you ask? A/B test your product configuration like you A/B test your landing page, copy, and design. Your product is a variable, not a constant. Build, ship, get feedback. Build, ship, get feedback. Turn detractors into your customer panel for testing.

Early-stage D2C companies typically get their first customers through three channels:

  1. Begging your friends and family to buy and promote your product.
  2. List it on Amazon as a 3P seller. Figure out the platform and start selling!
  3. Advertise on Facebook. Start with a daily budget of 10x your price point to get started and start tinkering with creative, audiences, and settings to minimize cost per order.

The companies that succeed are often the ones that iterate the fastest. In his book Creative Confidence, IDEO founder David Kelley and his co-author (and brother) Tom relay a story of a pottery class that was split into two groups.

The first group was told they would each be graded on the single best piece of pottery they each produced. The second group was told they would each be graded based on the sheer volume of pottery they produced.

Naturally, the first group labored to craft the perfect piece while the second group churned through pottery with reckless abandon. Perhaps not so intuitive, at the end of the class, all the best pottery came from the second group! Iteration was a more effective driver of quality than intentionality.

Don’t know how to manage Amazon or Facebook? Here are some best practices:

How to get started with Amazon


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Google’s lightweight search app, Google Go, launches to Android users worldwide – gpgmail


Google Go, a lightweight version of Google’s search app, is today becoming available to all Android users worldwide. First launched in 2017 after months of beta testing, the app had been designed primarily for use in emerging markets where people are often accessing the internet for the first time on unstable connections by way of low-end Android devices.

Like many of the “Lite” versions of apps built for emerging markets, Google Go takes up less space on phones — now at just over 7MB — and it includes offline features to aid those with slow and intermittent internet connections. The app’s search results are optimized to save up to 40% data, Google also claims.

Beyond web search, Google Go includes other discovery features, as well — like the ability to tap through trending topics, voice search, image and GIF search, an easy way to switch between languages, and the ability to have web pages read aloud, powered by AI.

At Google’s I/O developer conference this spring, the company announced it was also bringing Lens to Google Go.

Lens allows users to point their smartphone camera at real-world objects in order to bring up relevant information. In Google Go, the Lens feature will help users who struggle to read. When the camera is pointed at text — like a bus schedule, sign or bank form, for example — Lens can read the text out loud, highlighting the words as they’re spoken. Users can also tap on a particular word to learn its definition or have the text translated.

While Lens was only a 100KB addition, according to Google, the updates to the Go app since launch have increased its size. Initially, it was a 5MB app; now it’s a little more than 7MB.

Previously, Google Go was only available in a few countries on Android Go edition devices. According to data from Sensor Tower, it has been installed approximately 17.5 million times globally, with the largest percentage of users in India (48%). Its next largest markets are Indonesia (16%), Brazil (14%), Nigeria (6%) and South Africa (4%), Sensor Tower says.

In total, it has been made available to 29 countries on Android Go edition devices, including: Angola, Benin, Botswana, Burkina Faso, Cameroon, Cape Verde, Cote d’Ivoire, Gabon, Guinea-Bissau, Kenya, Mali, Mauritius, Mozambique, Namibia, Niger, Nigeria, Philippines, Rwanda, Senegal, Tanzania, Togo, Uganda, Zambia and Zimbabwe.

Google says the app now has “millions” of users.

Today, Google says it will be available to all users worldwide on the Play Store.

Google says it decided to launch the app globally, including in markets where bandwidth is not a concern, because it understands that everyone at times can struggle with problems like limited phone storage or spotty connections.

Plus, it’s a lightweight app for reading and translating text. At Google I/O, the company had noted there are more than 800 million adults worldwide who struggle to read — and, of course, not all are located in emerging markets.

global launch karaoke

Google Go is one of many lightweight apps Google has built for emerging markets, along with YouTube Go, Files Go, Gmail Go, Google Maps Go, Gallery Go and Google Assistant Go, for example.

The Google Go app will be available on the Play Store to global users running Android Lollipop or higher.


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