Through crowdsourcing, Cerberus Interactive wants to take location based gaming to the masses – gpgmail


Sami Khan began his work in the startup world by marketing mobile-based investment services like Acorns.

Now the marketer who helped grow that business to a nearly $1 billion valuation is turning his attention to location based gaming in the hopes that he can take on leading contender, Niantic, with a faster, more flexible, and fan driven approach to game development with his new startup, Cerberus Interactive.

Khan’s pitch is that he’s taking the skills he’d honed building up services like Acorns or the browser extension for bargain hunters, Honey, to game development to make games more viral from their inception.

The biggest thing is how do you de-risk what is perceived as a hit driven industry?” Khan asks. “Games are closer to digital apps than back in the days of the console and companies should ship it like an ecommerce concept… If adoption of the game is going to be the decision factor of whether a game fails or succeeds…why isn’t the adoption fo the game tested before the title is built or while the game is being conceived?”

So for his first foray into gaming, Khan is combining a crowd-sourced approach to the development of the game and applying it to what many people think is gaming’s next big frontier —  the location based game phenomenon that hit its stride with Niantic’s Pokemon GO.

Right now in location based games you have the behemoth which is Niantic,” says Khan. “Right now the gaming industry looks at location based games as its own sub genre. But when we look at location based games, we believe that location based games have an aspect that it is a game mechanic within other games.” 

The first game that Cerberus is developing is a base building simulator akin to a title like “Age of Empires” but based on real-world locations. “Simulation games or casual games with location built in will have a bonus or an advantage over the stationary games that we play today,” says Khan.

The “Atlas Empires” title that Cerberus is currently developing is being made in concert with the gamers who might want to play it. So far, an undisclosed number of customers are already paying to have a say in certain aspects of the game’s development — kind of like a premiere tier within a crowdfunding campaign.

Khan, a New Orleans native who splits his time between Los Angeles and Austin, has enlisted some marquee investors in his bid to challenge both the traditional ways in which games have been developed and the current industry leader.

Strategic investor MobilityWare has signed on to back the company along with individual investors like Steve Huffman, the co-founder and chief executive of Reddit, and Blake Chandler, the chief business officer of the runaway social network hit, TikTok.

Khan traces his love of games to his time visiting his cousins in Bangladesh and playing “Prince of Persia” on an early Toshiba laptop. “I remember sitting around the computer, watching my oldest cousin play because my dad didn’t want any of the kids touching the laptop,” Khan says.

So far the beta version of “Atlas Empires” has had 50,000 downloads and has about 1,000 daily players, Khan says. The commercial version of the game is expected to go live in the first quarter of 2020, says Khan.

 


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A.Capital Partners, founded by Ronny Conway, targets $140 million for its third fund – gpgmail


Silicon Valley investor Ronny Conway is raising his third early-stage venture fund, shows a new SEC filing that states the fund’s target is $140 million and that the first sale has yet to occur.

The now six-year-old firm, A.Capital, focuses on both consumer and enterprise tech, and has offices in Menlo Park and San Francisco.

Among the many brand-name companies in its portfolio are Coinbase, Airbnb, Pinterest, and Reddit. (You can find its other investments here.)

Conway led the seed-stage program of Andreessen Horowitz (a16z) for roughly four years in its earliest days and left in 2013 to raise his debut fund, which closed with $51 million in capital commitments. He also raised two, smaller parallel funds at the time.

According to SEC filings, he sought out $140 million for his second fund, though he never announced its close.

A.Capital is today run by Conway, along with General Partner Ramu Arunachalam (also formerly of a16z) and Kartik Talwar, who worked previously with Conway’s brother, Topher, and his famed father, Ron, at their separate venture firm, SV Angel.

Conway maintains a far lower profile than his father in particular, who throughout his venture career has nurtured relationships not only with founders but with tech reporters and local politicians.

Though now ancient history in Silicon Valley years, Ronny Conway was credited with introducing Andreessen Horowitz to Instagram during its earliest days.

Conway, a former Googler, met Instagram cofounder Kevin System in the several years when he, too, worked for the search giant, beginning in 2006. It turned out to be a highly worthwhile introduction, though it could have been even lucrative for a16z.

Though the firm made a seed-stage bet on the what was then a far simpler mobile photo-sharing app, a16z never followed up with another check because of investment in another photo-sharing startup that would eventually flounder (PicPlz).

It was a sensitive issue at the time for a16z, with some noting its missed opportunity. In fact, Ben Horowitz later felt compelled to write in a blog post that Andreessen Horowitz made $78 million from its $250,000 seed investment in Instagram when Facebook acquired it $1 billion in 2012.


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