Downloads need to rank No. 1 on App Store is down 30% since 2016 for apps, up 47% for games – gpgmail


With the App Store’s big makeover in fall 2017, Apple attempted to shift consumers’ attention away from the Top Charts and more towards editorial content. But app developers still want to make it to the No. 1 position. According to new research from app store intelligence firm Sensor Tower, it’s become easier for non-game apps over the past few years to achieve the top ranking.

Specifically, the firm found that the median number of daily downloads required for non-game applications on the U.S. iPhone App Store to reach No. 1 decreased around 34% from 136,000 to 90,000 in 2018, then increased a little more than 4% to 94,000 this year.

At the same time, the number of non-game installs on the U.S. App Store had increased by 33% between Q1 2016 and Q1 2019.

These findings, Sensor Tower suggests, indicate that the U.S. market for the top social and messaging apps has become saturated, with downloads for top apps like Facebook and Messenger decreasing over time. In addition, no other apps have found the same level of success that Snapchat and Bitmoji did back in 2016 and 2017, the report adds.

For example, Messenger saw 5 million U.S. App Store installs in November 2016 while Bitmoji and Snapchat passed 5 million installs in August 2016 and March 2017, respectively. And no other non-game app has topped 3.5 million installs in a single month since March 2017.

Meanwhile, the decline in downloads needed to reach the No. 1 spot on Google Play was even more significant.

The median daily downloads for the top non-game app decreased by 65% from 209,000 in 2016 to 74,000 so far in 2019.

Similarly, the store saw a decrease in installs among top apps, including Messenger, Facebook, Snapchat, Pandora and Instagram. Messenger, for example, saw its yearly installs fall by 68% from nearly 80 million in 2016 to 26 million in 2018.

Games

With mobile games, however, it’s a different story across both app stores.

On the Apple App Store, it has taken 174,000 downloads for a game to reach the top of the rankings on any given day in 2019 — 85% more the 94,000 installs required for non-game app to reach the top of the charts.

This figure also represents an increase of 47% compared to the 118,000 median daily downloads required to top the charts back in 2016, Sensor Tower said.

median downloads no 1 google play

In part, this trend is due to the rise of hyper-casual gaming. So far in 2019, 28 games have reached the No. 1 position on the U.S. App Store, with hyper-casual games making up all but 4 of those. And of those four, only Harry Potter: Wizards Unite spent more than one day at the top of the charts. Meanwhile, hyper-casual games like aquapark.io and Colorbump 3D have spent 25 and 30 days at No. 1, respectively.

On Google Play, the median daily installs to reach the No. 1 position increased from 70,000 in 2017 to 116,000 so far in 2019, or 66% growth. Overall game downloads, however, decreased 16% from 646 million in Q1 2017 to 544 million in Q1 2019.

Similarly, 21 out of the 23 games that reached the top spot this year have been hyper-casual titles, like Words Story or Traffic Run.

Breaking the Top 10

While topping the charts has gotten easier for non-game apps over the years, breaking into the top 10 has gotten more difficult. Median U.S. daily installs for the No. 10 free non-game app increased 11% from 44,000 in 2016 to 49,000 in 2019.

median downloads top 10 ios

On Google Play, meidan daily installs for non-game apps fell nearly 50% from 55,000 median daily installs in 2016 to 31,000 in 2019.

For games, the No. 10 game’s spot on the App Store had 25,000 median daily installs in 2016 to 43,000 so far in 2019, and Google Play saw 26% growth from 27,000 to 34,000 during the same period.

median downloads top 10 google play

Categories making the Top 10

In terms of breaking into the top 10 by category, Photo & Video apps on the App Store present the most challenge. The category where YouTube, Instagram, TikTok and Snapchat reside saw a median daily amount of more than 16,000 downloads for the No. 10 app.

This was followed by Shopping (15,300 daily downloads for the No. 10 app), Social Networking (14,500), Entertainment (12,600), and Productivity (12,400).

On Google Play, Entertainment apps — like Hulu, Netflix and Bitmoji — need around 17,100 U.S. installs in a day to reach the top 10. This is followed by Shopping (10,800), Social (9,100), Music (8,200), and Finance (8000).

Beyond the U.S.

Outside the U.S., a non-game app needs approximately 91,000 downloads to reach the top 10 on the App Store in China — higher than the 49,000 installs needed in the U.S. For games, the U.S. is the most difficult to crack the top 10, with a median of 43,000 daily downloads for the No. 10 game.

median downloads top 10 by country ios

On Google Play, India required the most downloads to reach the top 10 with apps needing 256,000 downloads in a day and games needing 117,000 downloads.

median downloads top 10 by country google play

Of course, the App Store’s ranking algorithms — nor Google Play’s algorithms — rely on downloads alone to determine an app’s ranking. Apple takes into consideration downloads and velocity, among other undocumented factors. Google Play does something similar.

But these days, developers are more concerned with showing up highly ranked in app store searches than they are on top charts, where they’ll need to consider numerous other factors beyond downloads — like keywords, description, user engagement, and even app quality, among other things.

 

 


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8 million Android users tricked into downloading 85 adware apps from Google Play – gpgmail


Dozens of Android adware apps disguised as photo editing apps and games have been caught serving ads that would take over users’ screens as part of a fraudulent money-making scheme.

Security firm Trend Micro said it found 85 individual apps downloaded more than eight million times from the Google Play — all of which have since been removed from the app store.

More often than not adware apps will run on a user’s device and will silently serve and click ads in the background and without the user’s knowledge to generate ad revenue. But these apps were particularly brazen and sneaky, one of the researchers said.

“It isn’t your run-of-the-mill adware family,” said Ecular Xu, a mobile threat response engineer at Trend Micro. “Apart from displaying advertisements that are difficult to close, it employs unique techniques to evade detection through user behavior and time-based triggers.”

The researchers discovered that the apps would keep a record when they were installed and sit dormant for around half-an-hour. After the delay, the app would hide its icon and create a shortcut on the user’s home screen, the security firm said. That, they say, helped to protect the app from being deleted if the user decided to drag and drop the shortcut to the ‘uninstall’ section of the screen.

“These ads are shown in full screen,” said Xu. “Users are forced to view the whole duration of the ad before being able to close it or go back to app itself.”

When the app unlocked, it displayed ads on the user’s home screen. The code also checks to make sure it doesn’t show the same ad too frequently, the researchers said.

Worse, the ads can be remotely configured by the fraudster, allowing ads to be displayed more frequently than the default five minute intervals.

Trend Micro provided a list of the apps — including Super Selfie Camera, Cos Camera, Pop Camera, and One Stroke Line Puzzle — all of which had a million downloads each.

Users about to install the apps had a dead giveaway: most of the apps had appalling reviews, many of which had as many one-star reviews as they did five-stars, with users complaining about the deluge of pop-up ads.

Google does not typically comment on app removals beyond acknowledging their removal from Google Play.

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Google’s new version of Android Auto focuses on Assistant – gpgmail


Google is starting to roll out an updated version of its in-car platform Android Auto that aims to make it easier and safer for drivers to use.

The version, which was first revealed during Google I/O 2019, has a dark theme, new fonts and color accents, more opportunities to communicate with Google’s virtual assistant and the ability to fit wider display screens that are becoming more common in vehicles.

Android Auto, which launched in 2015, is not an operating system. It’s a secondary interface — or HMI layer — that sits on top of an operating system and brings the look and feel of a smartphone to the vehicle’s central screen. Rival Apple introduced its own in-car platform, Apple CarPlay, that same year.

Automakers, once hesitant to integrate Android Auto or Apple CarPlay into vehicles have come around. Today, Android Auto is available in more than 500 car models from 50 different brands, according to Android Auto product manager Rod Lopez.

Car owners with Android Auto support will start to see the new design over the next few weeks. However, updates will not be made to the standalone version of Android Auto, a smartphone app that gave users access to the platform even if their car wasn’t compatible to Android Auto. Google says it plans to “evolve” the standalone phone app from Android Auto to the Assistant’s new driving mode in the future.

Meanwhile, the in-car version features some important changes, notably more opportunities for drivers to use their voice — and not their hands — to interact with Android Auto. Users will notice the Google Assistant badge on Android Auto, that when tapped will provide information about their calendar, read the weather report or news.

3Android Auto Google Assistant Badge

Other new features include a new app launcher designed to let users access their favorite apps with fewer taps. A button on the bottom left of the screen launches this feature. Once deployed, users will see app icons with the most commonly used ones featured in the top row.

Android Auto has also improved its navigation, which is perhaps the most commonly used feature within the platform. Now, the navigation bar sits at the bottom of the display and allows users to manage multiple apps. This improvement means users won’t miss an exit or street while they’re listening to Spotify .

4Android Auto Media

The navigation feature also pops up as soon as the driver connects with Android Auto. If a route is already queued up on a phone, Android Auto will automatically populate the directions.

This latest version also has a new notification button — located on the bottom right corner — houses recent calls, messages and alerts. Drivers can tap the mic button or say ” “Hey Google” to have the Google Assistant help make calls, send messages and read notifications.

Google has also developed an operating system called Android Automotive OS that’s modeled after its open-source mobile operating system that runs on Linux. Instead of running smartphones and tablets, Google modified it so it could be used in cars. Polestar, Volvo’s standalone performance electric car brand, is going to produce a new vehicle, the Polestar  2, that has an infotainment system powered by Android Automotive OS.


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