Kentucky Fried Chicken goes beyond chicken in partnership with Beyond Meat – gpgmail


Kentucky Fried Chicken is going beyond chicken with its latest partnership.

As other chicken chains vie for chicken sandwich dominance, KFC is doing its bit for the planet and taking its first fledgling steps to move beyond the chicken coop with a plant-based chicken nugget in partnership with Beyond Meat.

The first nuggets are going on sale at a single restaurant on August 27th in Smyrna, Ga.

KFC has already experimented with vegetarian offerings outside of the U.S. In the U.K. the company has an “Impostor Burger” on the menu that’s made from mushrooms and was developed with the English vcompany, Quorn.

Beyond Fried Chicken’s one-day-only offer from KFC is significantly different from the month-long citywide rollout that Burger King did for the Impossible Whopper (its Impossible Foods menu item) earlier this year. But it comes as most fast food chains are trying to come to grips with rising consumer demand for vegetarian alternatives to traditional menu items.

Beyond Meat’s foray into fast casual chicken comes after several big wins for the company with Dunkin Donuts, Del Taco, Tim Hortons, Carl’s Jr. and TGIFridays.

“KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with. To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey. My only regret is not being able to see the legendary Colonel himself enjoy this important moment,” said Ethan Brown, founder and CEO, Beyond Meat, in a statement.

Chicken is one of the next battlegrounds for the alternative protein purveyors, although they’re not just looking at plant-based chicken substitutes. Companies like Memphis Meats (and, reportedly, Just) are working on lab-cultured meat cultivated from animal cells.

News of KFC and Beyond Meat’s challenge to conventional chicken chains sent Beyond Meat’s stock price up more nearly 6%, or $8.28 per share, to close at $155.13.


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Ford-owned Spin is bringing a tougher electric scooter to dozens of cities – gpgmail


Spin, the electric scooter company acquired by a Ford subsidiary for around $100 million, is launching a new electric scooter with a sturdier frame, improved braking system, bigger tires and longer-range battery.

In short, this third-generation product is built to handle the kind of abuse that a shared dockless scooter is subjected to on a daily basis. It’s also designed to be more secure. The company has added custom security screws that were developed to thwart vandalism and tampering.

The design improvements should improve the riding experience and, in theory, attract more customers. However, more customers is only one important piece of the scooter game. Gross profit margin is the other.

This third-generation is built to have a longer life, a key factor in improving the unit economics of the dockless scooter business.spin third gen side view

Spin launched a pilot program in June to test the new scooters in Baltimore. The pilot showed “promising results for increasing gross profit margin, while decreasing costs associated with theft and vandalism,” according to the company.

“In our testing of the next edition Spin scooter, we have seen a significant increase in utilization and our customers are taking more rides and traveling longer distances,” co-founder and COO Zaizhuang Cheng said in a statement.

The third-edition Spin scooter has 10-inch tires, a feature meant to better absorb shock from potholes and other rough road conditions. Other features include a wider and longer platform, a battery with 37.5 miles of range and and an upgraded authentication system. The company also revealed a new logo as part of a brand refresh across its scooters, app and website.

spin third gen brakes

 

Spin, which is housed under the automaker’s subsidiary Ford Smart Mobility LLC, will deploy the new scooter next month in Berkeley, Calif., Denver, Kansas City, Los Angeles, Memphis, Minneapolis and Washington, D.C. Other U.S. cities will be added in the future.

Spin has been ramping up across the U.S. The company is the exclusive operator in 11 markets and has more than quadrupled the number of dockless scooter markets in which it operates to 47 cities and college campuses.

Its aim is to be in 100 cities and college campuses by the end of the year.


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