9 best email marketing services you need to convert a B2B client


We decided to offer up this blog topic in two ways because there are certain variables with business to business (B2B) marketing that exist that use marketing in different ways.

Two kinds of email lists in play

One list serves as hoarding of contacts. The list may generate contacts from the use of pop-ups from your website visitors or special event and trade show sign-up sheets. Does any of this sound familiar? These people share a common interest and wish to follow your company after learning more about you. Bear in mind that they may not be anywhere ready for direct interaction, let alone conversion. You may take the compliment just the same that they have a wish to keep your company on their radar. Your marketing team keeps these contacts up-to-date on the latest news, promotions, and enlightening content. This practice is maintained to string along your contacts’ interest until they are ready to act. If your company’s cost of goods and services are expensive, don’t expect conversions from this kind of email marketing. The journey is one of patience. Instead, the objective is to hold their interest enough to stay connected by making visits to your website for blogs and announcements on cue, thanks to email marketing. That way when they are ready for your product or service, they know exactly where to start.

The misconception is that the mass hoarded list is the end-all-be-all list of all email marketing. This assumption is mistaken because the next example is of greater importance.

The second list is made up of active contacts making their way through the funnel. These particular contacts, however, require targeted emails to their needs and business at a carefully timed frequency to guide them through the conversion funnel. Your sales team grooms this list through a Customer Relationship Management (CRM) program. In the CRM, sales professionals track their contacts and engagements with their prospects and customers through the point of conversion and beyond for retention.

Which tools to use?

If your contact lists are small, you may be successful for a while keeping up with all marketing efforts through one program. As your list grows, you find yourself delegating the mass-marketing to another marketing team while Sales focuses on those concentrated in the sales funnel through the CRM. When you reach this volume, different programs may serve those distinct purposes of your contact lists.

Mass email marketing

This list is to benefit your mass-marketing efforts for those collected contacts along your path.

Constant Contact

This company is a favorite email service provider for businesses just getting their feet wet with email marketing. One exceptional quality that puts them above the rest is their fantastic customer support. You can get all the help you need from their live chat, emails, discussion forums, and a vast library of resources.

Sendinblue

We rate this as an excellent bulk email service for absolute beginners. Their intuitive drag and drop platform makes it easy for the most novice user to jump in and start creating right away. Sendinblue also offers short message service (SMS) marketing as a separate offer. One unique quality with Sendinblue is that there are no subscriptions. Pricing is based on the number of emails sent with no contact volume limits.

Drip

We like Drip for its email marketing automation for E-commerce business. Not only can you customize messages based on website visitor behaviors (cart abandonment, clicks, returning visitors, etc.), but you can implement more integrations such as text, social, and more, customized to your workflow.

AWeber

This brand is one of the more popular lead generation services because it’s easy, and it’s affordable. AWeber is also easily integrated with your WordPress website, opt-in builder, and landing page builder.

MailerLite

If you’re starting with email marketing and your budget is tight, MailerLite allows you to build your list for free until you grow to 1000 subscribers.

Mailchimp

While Mailchimp’s claim to fame is mass emailing and flexible integration, not as many of its subscribers utilizing its other marketing tools on the platform. Some significant updates have arrived in May, so if you’ve not taken a peek recently, visit their site today.

CRM and Sales tools

Keep in mind that these tools also have email marketing functionality so that they may work splendidly for email campaigns. These tools and their built-in features are distinctively useful for Sales teams, however a bit overkill in features for a Marketing team that would find more value in the mass email marketing tools.

Keap

If you’ve heard of Infusionsoft (also built by Keap) think of Keap of a simpler version of that tool. This all-in-one tool for CRM, sales, and marketing automation enable you to organize your client information and syncs with Gmail and Outlook to manage it all in one place. In addition to great-looking emails, Keap also features templates for proposals, estimates, invoices, and payments, to name a few.

AutoPilot

Just like the email marketing tools, AutoPilot is intuitive and easy to create with drag and drop platform for the email editor.

An added feature that your sales team will love is AutoPilot’s collaborative tools that enable your team to work together. The annotate & collaborate feature allows your team to mark up a customer journey and engage the group for feedback. Work is easily shared so everyone remains informed with each campaign.

GetResponse

Talk about versatility! GetResponse is about as close as you can get to an all-in-one solution. Along with marketing and automation, add CRM, landing pages and a webinar solution to boot! If you weren’t already impressed enough, the service is available in 20 different languages. There are over 500 built-in templates and direct integration with Shutterstock for creative options.

Each of these services includes a library of templates to choose from for your email creations, but your options don’t have to stop there on these and many other platforms. If you seek an original look that stands as a statement on its own and is perfectly in-sync with your specific branding, that’s where MailBakery is at your service. Have you got a design that you are ready to bring to life? Your first coding is free as a way that we can offer you a taste of our dazzling delights. What have you got to lose? Let’s get baking!

How early-stage startups can use data effectively – gpgmail


“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale

It is a commonly held belief that startups can measure their way to success. And while there are always exceptions, early-stage companies often can’t leverage data easily, at least not in the way that later stage companies can. It’s imperative that startups recognize this early on — it makes all the difference.

In this piece, I draw on my experiences using data to take Framer from seed round to Series B. More concretely, I’ll describe what to (not) focus on, and then, how to get real results.

There are good and bad ways for startups to use data. In my opinion, the bad way unfortunately is often preached on saas blogs, a/b test tool marketing pages, and especially growth hacker conferences: that by simply measuring and looking at data you’ll find simple things to do that will drive explosive growth. Silver bullets, if you will.

The good way is comparable to first principles thinking. Below the surface of your day to day results, your startup can be described by a set of numbers. It takes some work to discover these numbers, but once you have them you can use them to make predictions and spot underlying trends. If everyone in your company knows these numbers by heart, they will inevitably make better decisions.

But most importantly, using data the right way will help answer the single most important – but complex – question at any moment for a startup: how are we really doing?

Let’s start with looking at what not to do as a startup.

Table of Contents


Common pitfalls

Don’t measure too much

Technically, it’s easy to measure everything, so most startups start out that way. But when you measure everything, you learn nothing. Just the sheer noise makes it hard to discover anything useful and it can be demotivating to look at piles of numbers in general.

My advice is to carefully plan what you want to measure upfront, then implement and conclude. You should only expand your set of measurements once you’ve made the most important ones actionable. Later in this article, I provide a clear set of ways to plan what you measure.

A/B tests are anti-startup

To make decisions based on data you need volume. Without volume, the data itself is not statistically significant and is basically just noise. To detect a 3% difference with 95% confidence you would need a sample size of 12,000 visitors, signups, or sales. That sample size is generally too high for most early-stage startups and forces your product development into long cycles.

While on the subject of shipping fast and iterating later, let’s talk about A/B testing. To get reliable measurements, you should only be changing one variable at a time. During the early stages of Framer, we changed our homepage in the middle of a checkout A/B test, which skewed our results. But as a startup, it was the right decision to adjust the way we marketed our product. What you’ll find is that those two factors are often incompatible. In general, constant improvements should trump tests that block quick reactionary changes.

Understand your calculations


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How Dropbox, Nike, Salesforce, MailChimp, Google and Pepsi welcome their new hires – gpgmail


The first day of work at a new job can be very stressful. The unfamiliar surroundings and onslaught of new material can cause new hires some degree of discomfort. But sometimes the atmosphere at the new company can be welcoming and can help counteract the stress.

Different companies have their own traditions to help make this transition period more comfortable and memorable for new hires. Some of these traditions include:

  • Team-building day trips for new hires
  • Breakfast with the CEO
  • Tours of the best cafes, parks, and other spots in the neighborhood
  • Office “quests” (or some other gamification of onboarding)
  • Personalized onboarding programs or interactive company academies

Usually, only employees can experience these traditions. But there’s one new-hire tradition that has become extremely popular and often highly publicized: the “welcome kit”.

Welcome kits usually contain a hodgepodge of items that employees will need on the job (pens, notebooks, books, etc.) and things to make employees feel welcome (clothing, stickers, water bottles, or more unusual items — often with the company name or logo on them).

To get a sense of how different companies handle their kits, we talked to four successful startups about their welcome kits in the article below, followed by our look at a dozen more:

Table of Contents:

This article is based on the personal welcome kit collection of Vladimir Polo, founder of AcademyOcean. AcademyOcean is a tool for interactive onboarding and training (and Vladimir Polo is a fan of welcome kits).

Dropbox




10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something